Send Events To The TikTok Conversion API (w/GTM)

Learn exactly how to send web data to the TikTok Conversion API (server-side tracking) and also send regular web events using the TikTok pixel.
In this video, I share a template that you can download for free to help you set up your tracking using Google Tag Manager.
🆘 Need our help to set this up?: vertexdata.io/
▬ Content of this video ▬▬▬▬▬▬▬▬▬▬
0:00 Intro
1:09 Create your GTM server container
4:05 Get my free TikTok template
7:30 How to tweak the web template
21:18 Create your stape account
24:02 Using a first-party subdomain as your server
26:30 How to tweak the server template
32:53 Test & troubleshoot both the web & server container
39:52 Recap & outro
🔗 Links & Resources:
*DOWNLOAD MY TEMPLATE HERE: content.vertexmarketingagency...
TikTok Documentation: ads.tiktok.com/help/article/s...
➡️ Our Website: vertexmarketingagency.com/

[@2an_sound]

Wow. You did so much work for us in these templates. Thank you for saving me so much time!

[@Zaid_Lamarti]

Hi Cedric, actually it's possible to send the page view event via the server, I've done it, and it works great! However, thank you so much for all your videos!

[@LearnWithSagor]

Thanks a million.
Could you make a video on how to send purchase/addtocart/viewcart removefromcart/etc event for tiktok from browser side and server side with required event parameters?

[@sergeysmirnov1844]

Hey Cedric - thank a lot for your video - all works perfect! Don't you know - will CAPI work if we'll drive the traffic from two different Business Centers and two different Ads Account but to the same landing page and pixel? As far as I understand two different ads account will have two different CAPI tokens, but...

[@sandrolorini]

Thank you, thank you, and many more thank you's! In round about way it looks like you answered a question I've had for a while. I have watched your old CAPI vids on FB and GAds. My question was going to be: do I have to create a set GA4 tags (for the events I'm sending) in the browser container for each ad platform? or will one set of GA4 tags (like the ones I set up for FB events) will work for every ad platform I end up adding in the future. I have yet to find a vid/documentation that explains how you go about setting up GTM server side tracking for multiple ad platforms. Your explanation on terms/jargon for events that GA4 understands and what TikTok understands clears it up for me. I have to create a set of GA4 tags for each ad platform. -Thanks again!

[@VertexMarketingAgency]

Yes, you can use a new set of GA4 tags for all platforms but if you know your way around GTM very well you can also reduce it to only 1.

[@sandrolorini]

@@VertexMarketingAgency really? does it involve regex? please drop a hint, or a new video. 😁 when i get home later tonight, im going to try to figure it out.

[@gsfitnessnyc]

Do you guys still answer inquiries submitted over at your 'Coffee&Marketing' website?

[@FranklinRodriquesTV]

i did not get the email with the files only stape mail

[@jillybugs6529]

So the web server templates state they are not compatible

[@DestineiSimpson]

You are amazing at talking about this!!! your web GA4 config tag had the server url in it, doesn't that stop the data from going to GA4? but then later on, you mention it going to GA4 then being send to the server. Previous attempts resulted in a stop in GA4 data and I want to avoid this again. Please clarify

[@VertexMarketingAgency]

You’ll want to create the GA4 tag in your server container so that the data gets sent to GA4

[@aud3culori]

Hello, when setting GA4 - Basic for web there is no longer an option where you can select send to server container

[@DestineiSimpson]

In Configuration settings, configuration parameter should be "server_container_url" and Value should be your server container URL.

[@antonionardelli1178]

PageView event in Server Side is necessary?

[@VertexMarketingAgency]

Yes, absolutely. Page view is one of the most important events.

[@md.rubelislam7485]

Please give me tiktok gtm web tamplate and server tamplate.