The Spotify Ad Method That's BLOWING UP My Music Fan Base

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I’m Circa and in addition to being the CEO of a music marketing education company and a marketing agency, Indepreneur, I’m also an independent musician myself. So, I don’t just help indies learn what to do in order to grow their fan base - I do it myself, too.
In this video you’ll see how our marketing strategies have pivoted and changed over the last two years, resulting in even more success for independent music marketing.
You’ll see a case study update on SOMEKIDPUNK, a new music project with absolutely no existing fan base prior to starting our marketing efforts. You can use these same strategies to grow your fan base, too. In a constantly changing and evolving music landscape, your marketing advice should probably evolve with it, right?
🌟What changed for artists trying to use advertising to grow their fan base since 2020🌟:
• TikTok exploded onto the scene creating a brand new landscape for music discovery
• Instagram leaned hard into vertical videos and leans much heavier on video content in general since TikTok rise to prominence
• Facebook lost a large portion of its market share for the first time ever and started actually losing users
• Apple iOS 14 Update all but killed advertisers ability to work in niche marketing, due to the new privacy settings
🌟What we’ll learn in this video🌟:
• Why you should focus on algorithmic Spotify playlists and not curated playlists
• How the CEO of a successful music marketing company learned to pivot for continued success in growing his fan base
• Why broad targeting marketing works and why niche marketing isn’t working so well anymore
• How you can start using the same new strategies that are working for tons of independent artists today to grow your own fan base and music career
🌟CLAIM YOUR FREE 14 DAY TRIAL HERE🌟: indepreneur.io...
What we make videos with:
Cameras and Lenses (Orlando Studio)
Canon EOS R5 (A-Cam, Orlando) - amzn.to/3dQ9b36
Canon EOS R (B-Cam, Orlando) - amzn.to/3vocbtp
Canon RF 15-35mm f/2.8 - amzn.to/3sUYHnv
Canon RF 24-105mm f/4 - amzn.to/2QW8IDC
Canon RF 50mm f/1.8 - amzn.to/3aAZSSP
Canon RF 35mm f/1.8 - amzn.to/3sWXb4e
Sigma 18-35mm f/1.8 - amzn.to/32OJ9XL
Stabilization and Support
E-Image GH06 Video Tripod and Fluid Head - amzn.to/3sTiMuu
Crane 3S Gimbal - amzn.to/2QwIg3C
Weebill S Gimbal - amzn.to/3vqYCd3
Zeapon Micro 2 Slider - amzn.to/3tThjWr
Audio
Rode Wireless GO - amzn.to/3dSa3US
Deity V-Mic d3 Pro - amzn.to/3nqjrT8
Electro-Voice RE320 - amzn.to/3gSoXwD
Audient iD14 USB Interface - amzn.to/3aHqaTn
Audient iD44 USB Interface - amzn.to/3aChOw7
Telefunken TF-29 Copperhead - amzn.to/2S5SwQQ
Latchlake Mic Stand - amzn.to/3aFU3nf
GIK Acoustics Panels - amzn.to/2S3M10W
Lighting
Aputure C120d Mark II - amzn.to/3nkNsDN
Light Dome II - amzn.to/3sTTwnG
Light Dome Mini II - amzn.to/3dS8w1p
Neewer Pro C-Stand - amzn.to/3xs1doE
Manfrotto Heavy Duty Stand - amzn.to/32MnHm7
GODOX SL-60W - amzn.to/3aH2FK3
GODOX SZ150R - amzn.to/3vjP4jN
Glow 38” Deep Parabolic Softbox - amzn.to/3noALI3
Aputure Fresnel Lens - amzn.to/3nragSb
Monitors & Recorders
Atomos Ninja V - amzn.to/3dSexej
Atomis Ninja Inferno - amzn.to/3xsunnw
Editing Tools
Loupedeck CT - amzn.to/3noBusL
Davinci Resolve Speed Editor - amzn.to/2PmxvAg
Instruments & Controllers
Teenage Engineering OP-1 - amzn.to/3gBDz3b
Arturia KeyStep - amzn.to/2QwKArm
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Our Favorite TH-camrs (COMMENT and let 'em know we sent you!):
Potato Jet (AMAZING Videography/Cinematography Lessons From A Goofball) - www.youtube.co...
DSLR Video Shooter (Videography Lessons from A Smooth Operator Who Knows His Ish) - / dslrvide...​
Gerald Undone (Videography/Camera/Photography Nerd Who Rocks Hard) - www.youtube.co...
Peter McKinnon (Videography and Photography Lessons From A Warm-Hearted Badass) - / petermck...​
MKBHD (Tech Reviews From A Real Life Superhero Alter-Ego) - / marquesb...​
Matti Haapoja (Videography/Creativity Lessons From Canada's Yung Gawd) - www.youtube.co...
Andrew Huang (This Guy Makes Music Fun Again Every Day) - / songstow...​
DigitalMarketer (This Company Teaches Digital Marketing Better Than Anyone) - / digitalmktr

[@ProduceGuitarPop]

what i love about this approach is it operates under the assumption that your song is good, and you're just trying to get it in front of people who would WANT to hear it

[@Alyric-now]

As a general rule, that is what we should be trying to do. I just ran a Spotify playlist campaign for a friend out of curiosity. It was reasonably successful in terms of response. One reason for this is that I chose his most-streamed track. So I knew, rather than guessed, that it would hit some targets. However, we have yet to hit a playlist that makes any significant number of streams. It makes me wonder about the wisdom of directly promoting to Spotify upon release.

[@musicmarketing]

Playlists dont make significant numbers of streams, imo

[@musicmarketing]

algo playlists, however, do damage

[@Mainzeption]

GROUND REPORT PLEASE!

[@JahnRose]

Great info. But I don’t see the link to get the training at 50% off ?

[@ColbyJeffers]

Awesome!! Excited to tap into this new approach! 🙏🏽🙏🏽

[@charlesuniverse]

It's time to rejoin back and lock in more seriously this time

[@ENYoung]

Love your talking educational videos Circ you are awesome

[@Jorgenmeistr]

You stopped releasing music three months after this video, what happened?

[@musicmarketing]

My daughter was born =)

[@DJ-Clify]

Great

[@Mainzeption]

I already watched this 5 times. What was the budget in this period? How much did you spend?

[@musicmarketing]

about $20 a day on average - sometimes less, sometimes more

[@ChoirboyDank]

LETS GO!

[@scottquillin]

Nice!!

[@azibadaniel4427]

So it's possible to retarget on Instagram?

[@melodyjames1365]

Circa What countries did you target when running your instagram reels campaign?

[@SadBoyHades]

⚡️🔱👿⚡️🌊🗺️⚡️🫡

[@TheEdgeOfReason]

Thanks Circa, but what overall daily budget is used to run all those many reel ads???

[@musicmarketing]

I spend about $20 a day

[@TheEdgeOfReason]

@@musicmarketing thanks for your reply.

[@dariuszkropop2654]

I just find out indie group got closed! And I wanted to ask - how you link your ads to open spotify app on mobile (normally links get you to CTA to install app even when you have one). I know some use music LP services or create deep link service

[@musicmarketing]

We still have the Indepreneur Indies Discord channel and the IndiePRO Facebook Group!

[@raychealwinters6231]

Did you get an answer to the question about how to get a link that doesnt prompt people to download Spotify when they already have it?