THE MOST POPULAR Beauty Brands of 2024 (Apparently). 🤔

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  • เผยแพร่เมื่อ 23 ธ.ค. 2024

ความคิดเห็น • 452

  • @JenPhelps
    @JenPhelps  3 วันที่ผ่านมา +8

    This is the link to the results...it includes all of the stats about the brands' social media followings and Google search results (be sure to click on TABLE VIEW) to see all of that : www.cosmetify.com/us/the-cosmetify-index/

  • @BloodSweatandFears
    @BloodSweatandFears 4 วันที่ผ่านมา +134

    Baby tiktokers definitely affected these results. Just because something is “viral” doesn’t mean it’s good quality 😅

    • @kateaye3506
      @kateaye3506 4 วันที่ผ่านมา +13

      100% agreed. Truly boggles my mind. 😟

    • @BlingyBea
      @BlingyBea 4 วันที่ผ่านมา +9

      Exactly

    • @lindafillichio1048
      @lindafillichio1048 3 วันที่ผ่านมา +7

      Absolutely

    • @SherrieHerbert
      @SherrieHerbert 3 วันที่ผ่านมา +8

      I don't think most people on TikTok care about the quality of the product. If TikTok is banned then I'm interested in how this is going to affect makeup sales because half of these brands wouldn't even sell if they didn't have a social media presence.

    • @BloodSweatandFears
      @BloodSweatandFears 3 วันที่ผ่านมา +2

      @@SherrieHerbert Exactly, I think it’s going to hurt a lot of their sales but honestly I’m not exactly mad about that 😂

  • @katiebrunner4376
    @katiebrunner4376 4 วันที่ผ่านมา +183

    I’m sorry Nyx should have been on the list especially with their butter melt bronzer and blushes

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +39

      Right?? They had so many great launches this year!

    • @katiebrunner4376
      @katiebrunner4376 4 วันที่ผ่านมา +13

      @ yeaaa I don’t feel like this list is a good representation of sales

    • @jenn8459
      @jenn8459 4 วันที่ผ่านมา +7

      Agreed. Nyx is amazing

    • @angelaw886
      @angelaw886 4 วันที่ผ่านมา +5

      And that new lip gloss/stain.

    • @CreandoAndobyArayKari
      @CreandoAndobyArayKari 4 วันที่ผ่านมา +10

      Not a trusty list. NYX was a given.

  • @kathypatton3719
    @kathypatton3719 4 วันที่ผ่านมา +71

    Love your hair side parted…very flattering

    • @Future-zx9ts
      @Future-zx9ts 4 วันที่ผ่านมา +6

      I agree! The side part on Jen is my favorite!

    • @yvettehendershot9950
      @yvettehendershot9950 4 วันที่ผ่านมา +2

      @@Future-zx9tsi think so too.

  • @SimplyCerisa
    @SimplyCerisa 4 วันที่ผ่านมา +89

    LOVE your hair styled like that!

    • @Elle-Elle-C
      @Elle-Elle-C 4 วันที่ผ่านมา +3

      I know, right?! Jen, your hair looks so good styled with a side part and curls - gorgeous

  • @triciaromus8185
    @triciaromus8185 4 วันที่ผ่านมา +60

    Never purchased anything from Drunk Elephant and never will. Totally agree that they're an incredibly expensive brand for basic products

    • @yvettehendershot9950
      @yvettehendershot9950 4 วันที่ผ่านมา +6

      I was influenced to buy that fat lip balm. So overrated. Anything from the drug store is actually better.

  • @jenniebensch7216
    @jenniebensch7216 4 วันที่ผ่านมา +43

    Your hair looks SO GOOD! 😊

  • @annelouise-qz9vx
    @annelouise-qz9vx 4 วันที่ผ่านมา +52

    I am so glad you think ColourPop should have made that list. That is definitely MY #1 brand. There's so much to love about them. Their products are made in the USA. They're not tested on animals. They're good quality. They're affordable. They're fun. They have great sales. I check their website every day because you never know what you can get for a steal at 40% off.

    • @brucebiendarra9843
      @brucebiendarra9843 4 วันที่ผ่านมา +6

      Most of my eyeshadow palettes are from ColourPop. There are so many beautiful color stories.

    • @user-js2xc1wx7u
      @user-js2xc1wx7u 4 วันที่ผ่านมา +6

      This is worldwide. I can't get colourpop in Europe for example

    • @fluffysmalllion
      @fluffysmalllion 3 วันที่ผ่านมา +3

      I'm from Brazil and Colourpop is my favorite american makeup brand. It's very pigmented, high quality and affordable. I wish we had Colourpop stores here!

  • @kellyharper367
    @kellyharper367 4 วันที่ผ่านมา +42

    Not to date myself... but my first makeup was from Woolworth's! Pink Frost lipstick for 50 cents, translucent loose face powder for 75 cents, 0.5 oz of musk oil for $1, and Pond's cold cream for 75 cents, and a very basic mascara (non-waterproof) by Maybelline for $1.50. Eye shadow and powder blush weren't very popular yet for average people.

    • @Smillasp
      @Smillasp 3 วันที่ผ่านมา +4

      omg! The musk oil!! Oh those sweet memories....😌❤

  • @20thcenturyrelic
    @20thcenturyrelic 4 วันที่ผ่านมา +57

    I usually limit myself to 1 comment, but I just have to say that I can imagine my mother's reaction if I'd asked for Dior products as a teenager!!! She didn't even buy things like that for herself. In fact, I doubt anyone we knew used luxury makeup or skincare. This was among middle class families in the 70s.

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +14

      Same! My mom hardly buys makeup at all, let alone expensive stuff.

    • @20thcenturyrelic
      @20thcenturyrelic 4 วันที่ผ่านมา

      @@JenPhelps The only department store brand she bought was Clinique, later on after she started working outside the home. She liked them because the products are fragrance free.

    • @GL-jt9ue
      @GL-jt9ue 4 วันที่ผ่านมา +8

      My mom said no to a pair of Calvin Klein jeans (Brooke Shields) era. So l saved my babysitting money to buy a pair. Image that actually being responsible!!

    • @JenPhelps
      @JenPhelps  3 วันที่ผ่านมา +4

      Haha I did the same thing except it was Guess jeans and Z. Cavarrici's.

    • @lorihannah5499
      @lorihannah5499 3 วันที่ผ่านมา +1

      When I was a teenager in the early 80’s the big cosmetic brand was Merle Norman! Bless my parents for buying me everything in that brand! I loved going into the store and testing everything and getting their little samples of gloss,etc- so nostalgic to me!

  • @kathleenstoin671
    @kathleenstoin671 4 วันที่ผ่านมา +24

    The eyeshadow colors you're wearing look great with your gray sweater.
    I love your channel! I watched another woman's channel a lot also, but she launched her own line of makeup, and she just promotes her line now instead of recommending good products from various manufacturers as you do. And they're so expensive that I can't afford them. Your channel is truly helpful, though. I have bought makeup on your recommendation and I've never been disappointed. And I appreciate that you tell us what isn't so great! So please keep it up! You're getting better and better.

  • @starbucksg18
    @starbucksg18 4 วันที่ผ่านมา +41

    As a teenager I washed my face with Ivory soap ! Makeup was not allowed so I would sneak my blue eyeshadow from Maybelline and put it on in the gym locker room. I cannot imagine my mother purchasing Dior for me. She did wear luxury products from Estee Lauder and Clinique. My venture into "fancy" makeup was Lancome. Their mascara and eye liner were such a splurge.
    Great look on you today, love the eyes.

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +8

      I snuck makeup to school too! 🤭

    • @sjfanning7711
      @sjfanning7711 4 วันที่ผ่านมา +3

      Their concealer is absolutely wonderful for older women with circles, slightly crepey under eyes

    • @pyotrrossetti
      @pyotrrossetti 4 วันที่ผ่านมา +4

      I also feel like back even not that long ago there was a general feeling that drugstore makeup wasn't good for middle aged women so my mom also bought Estee Lauder and Clinique. She wasn't a big makeup wearer and she rarely bought makeup but when she did buy it was that price tier of makeup.

    • @luvzdogz
      @luvzdogz 3 วันที่ผ่านมา +1

      I went to a very old timey Lutheran school during mid-elementary years. In 4th grade, I got in trouble for wearing a barely there pastel pink frosted lip balm. My teacher told me I couldn't wear it. LOL😊

  • @irenebumble7303
    @irenebumble7303 4 วันที่ผ่านมา +56

    The ordinary, Milani, and Catrice, I think, are 3 brands that are worth the money. You also look great !

    • @monz
      @monz วันที่ผ่านมา

      The Ordinary is cheap af because it’s junk. It’s the placebo effect that some think it “works” just because they love the super low price so much. You pay for what you get in skincare… and The Ordinary is super low tier garbage.

  • @brendaaceituno1761
    @brendaaceituno1761 4 วันที่ผ่านมา +32

    Let's recap: economy is hitting some of us really hard and can barely afford drugstore makeup while some teens can tell their parents "I want Drunk Elephant and Dior and I want it NOW"
    Got it.

    • @gasparinha
      @gasparinha 4 วันที่ผ่านมา +9

      This is SO Veruca Salt and Violet Beauregarde! They're not exactly role models, though...

    • @emilykinsler9765
      @emilykinsler9765 3 วันที่ผ่านมา +6

      @@gasparinhaawesome reference 😂

    • @brendaaceituno1761
      @brendaaceituno1761 3 วันที่ผ่านมา +5

      @gasparinha I know. They probably want a squirrel too.

    • @elizabethtangora4353
      @elizabethtangora4353 3 วันที่ผ่านมา +2

      As somebody who went to prep school as a middle-class pleb… this is nothing new.

    • @kellygreengables3936
      @kellygreengables3936 วันที่ผ่านมา +1

      ​@elizabethtangora4353 Literally I don't understand why everyone acting like children wanting expensive gifts is a modern invention 😂

  • @LilyOlea777
    @LilyOlea777 4 วันที่ผ่านมา +25

    My nephew is a makeup artist for clean brands and he travels to different Sephora stores. He says that Charlotte Tilbury pushes other brands out and has some sort of special deal with Sephora. I’ve never been very impressed with any of her products. I did really like one of the blushes, but it was so messy. I’d love so see a video of your top ten. I do love a lot of ELF products. I bought the Fenty blush you recommended. I do love Moira. I’ve been exploring Korean makeup and have always loved their BB and CC creams. Also just bought the silver Tir Tir after watching another video of yours. Of course I buy new Laneige lip balm every year - gummy bear and peppermint swirl are my favorites.

  • @kathleenp3135
    @kathleenp3135 4 วันที่ผ่านมา +14

    Jen! SUCH a great video! You’re so right about Drunk Elephant. Just ridiculous!

  • @1cookiefan
    @1cookiefan 4 วันที่ผ่านมา +25

    Jen, you look so pretty today!

  • @traceyflater
    @traceyflater 4 วันที่ผ่านมา +23

    Merry Christmas! I llove your intro! Also, ir's fun seeing where the elf shows up next. 😀

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +3

      Merry Christmas Tracey!! Haha we're running out of ideas on where to put him. 🤣

    • @jeanetteh.9240
      @jeanetteh.9240 4 วันที่ผ่านมา +1

      ​@@JenPhelpsMaybe the elf could climb the the tree?

  • @ejbooks
    @ejbooks 4 วันที่ผ่านมา +18

    Another refreshing video! You certainly are creative with your video ideas. This was interesting and got us all thinking of reasons why a certain brand made it/didn’t make it on the list. Have to agree with your reasoning on why they did or didn’t…. Make it . Really surprised at NYX, and CT! No one really shows her products in videos.
    Have a wonderful Christmas with your family! You have out done yourself this year with so many fantastic videos💕💕.

  • @Silverwingz007
    @Silverwingz007 4 วันที่ผ่านมา +18

    Hi Jen!! Thank you for everything you do! I just love Vlogmas!🎄❤😍

  • @jessicacollins9033
    @jessicacollins9033 4 วันที่ผ่านมา +14

    Hi Jen. LOVE your hair. It looks great and so do your brows! Wish I could do mine so perfectly. Hope you’re having a great week!❤

  • @Tracylyn42
    @Tracylyn42 4 วันที่ผ่านมา +46

    This list in my opinion is way way out of touch. I don’t know how they got this ranking. But Rare beauty made Selena a billionaire this yr and not in the top 50? I say Poppycock

    • @idreamofparis7233
      @idreamofparis7233 4 วันที่ผ่านมา +3

      Agree!

    • @Peace_Love_Dolphins
      @Peace_Love_Dolphins 3 วันที่ผ่านมา +1

      Lol at poppycock. Love that expression 😆

    • @Tracylyn42
      @Tracylyn42 2 วันที่ผ่านมา

      Lol well its the best thing I came up with to describe my feelings without cussing..

  • @sandrawilliams743
    @sandrawilliams743 4 วันที่ผ่านมา +36

    Hi Jen I'm a bit older than you and I still buy drug store make-up over high end.Colorpop, L'Oreal, Elf etc. Because I don't buy into the hype with the high end marketing for make up and its what im used to.Ive always had to buy my own makeup. You look very Beautiful today but you always do 💗. Merry Christmas to you and your Husband Son and Family. I love your videos because I appreciate your honest reviews 🎄⛄🎁

  • @GayleFalkenthal
    @GayleFalkenthal 4 วันที่ผ่านมา +10

    Hi Jen Friends! The pretty Too Faced Born This Way mini palette in Cold Shoulder is out of stock at Ulta. It’s available at Sephora, Sephora at Kohl’s, and (yay!) Target! UPDATE: Target is offering a buy two, get one free on all Ulta at Target minis, and this palette qualifies! Deal is good through Dec 22.

  • @LenaSheppard
    @LenaSheppard 4 วันที่ผ่านมา +11

    Wow, granted I rarely buy hi-end, this was so interesting. I was hoping colourpop & nyx would be up there too. I don't get drunk elephant either. I've just been loving cosrx & BOJ.
    Thank you for being here for us !

  • @jeanetteh.9240
    @jeanetteh.9240 4 วันที่ผ่านมา +5

    The icy colors of the season flatter you so beautifully!

  • @anyanka04
    @anyanka04 4 วันที่ผ่านมา +8

    Have a lovely Christmas Jen, enjoy your rest, you deserve it! 🥰🎄🎅🏻 xxxx

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +2

      Aw thank you! Merry Christmas to you too!

    • @anyanka04
      @anyanka04 4 วันที่ผ่านมา

      @ thank you! 🎄🎅🏼🥳 xxx

  • @rebeccabergman8981
    @rebeccabergman8981 4 วันที่ผ่านมา +45

    Drunk elephant Ridiculous 😢

    • @noella4750
      @noella4750 4 วันที่ผ่านมา +6

      Over priced and never worth it

    • @teoleno4019
      @teoleno4019 3 วันที่ผ่านมา +2

      I have their retinol and it does work. Not sure about other creams.

  • @blackcatt24
    @blackcatt24 4 วันที่ผ่านมา +12

    I 💯 agree about Drunk Elephant. It makes me sad that teens are getting manipulated by them, but teens are definitely on a different planet lol, and brand matters more than quality or cost to them. I think Nyx and ColourPop should have been on the list as well as RMS and NatashaDenona. I love all your side parted hairstyles these past few months... your hair looks great!

  • @jeanwest1058
    @jeanwest1058 4 วันที่ผ่านมา +8

    Your hair looks so pretty on this video. Smooth and healthy. ❤

  • @volsungs
    @volsungs 4 วันที่ผ่านมา +12

    I think one issue is I’m not sure their method of data collection is a good indication of brand popularity. Something is talked about or searched doesn’t necessarily mean it’s being purchased or used by the consumers.
    Measuring based on notoriety/trends of a brand also doesn’t say anything about the quality. By that logic, Youth Foria could be #1 simply based on the controversy.
    Idk maybe I’m in the minority for this, but my point being I’m also scratching my head at this list and how they went about it. Ends up feeling misleading or not entirely inaccurate. (Also many of these lists often are sponsored or incentivized)

  • @LydiaReneeDarling
    @LydiaReneeDarling 4 วันที่ผ่านมา +3

    Your hair is so cute and the shimmer on your eyes is perfect for the holidays! Love getting this extra content from you in December 🫶🏽

  • @stacyhahn1506
    @stacyhahn1506 4 วันที่ผ่านมา +5

    Fantastic video Jen ! Surprised by the results …. Thank you

  • @michellesearcy2480
    @michellesearcy2480 4 วันที่ผ่านมา +5

    How refreshing is this video ! 💜 Jen Always stay this way ! Way too many influencers get more influenced by the Profit versus the connection with their viewers . I would rather buy from the smaller brands that actually come through with results instead of, padding the pockets of those that really doesn’t come through with the results. Charlotte Tilbury does have some eyeshadows I like but, out of all foundations I’ve ever used this one oxidized the most ! Orange within 30 min of application. I am 56 , and skincare is my biggest splurge 😂
    Thank you for your hard work !! Merry Christmas 🎄

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +2

      Merry Christmas to you too!

    • @michellesearcy2480
      @michellesearcy2480 4 วันที่ผ่านมา +1

      @@JenPhelps 🤗

  • @CreandoAndobyArayKari
    @CreandoAndobyArayKari 4 วันที่ผ่านมา +9

    Yes, I agree with you on Drunk Elephant. They were famous year ago and I felt for the trap back them as well as Sunday Reily, but now there are so many dupes with similar/better effective products.
    Teenagers using high end make up/skin products is ridiculous.
    I just bought a mascara for my 14 yo’s stocking and that is about it, drugstore and clean were my two musts. Nail polish and lip balm are all she is allowed to wear. Mascara for parties only. I am lucky if she even washes her face with Dove lol😅

    • @gasparinha
      @gasparinha 4 วันที่ผ่านมา

      My 13yo has acne, and we've even tried to make it fun - nice-smelling face wash, even an Olay face brush - and it's still like pulling teeth to get her to wash her face. 🤷‍♀️ Here I remember being so excited as a teenager when Clean & Clear and Clearasil Daily Face Wash came out! She does like mascara, so I got her the elf tubing mascara so at least she can remove it quickly.

  • @Susan406
    @Susan406 4 วันที่ผ่านมา +16

    Hmmm, I'm with you -- I don't understand why some of these brands are on the list and some aren't. Weird for Rare Beauty to go from #1 last year to absent from the top 50 this year. Don't know of anyone who uses Glossier or Rhode, but that's my little rural corner of the world.
    I'd love to see a similar video from you about your personal opinion on brands that used to be so huge at Ulta and which now either aren't carried at all or which have been reduced to one tiny spot and which you rarely hear about any more. Too Faced, Urban Decay, etc. -- how the mighty have fallen!

  • @RENEESKATES
    @RENEESKATES 4 วันที่ผ่านมา +12

    I got a jar of noxema as a teenager..for my skin care, my mom NEVER bought me anything of the make up persuasion….my goodness times have changed! Now I buy anything I want as far as skin care and make up goes, I usually go for clean, cruelty free and what’s kind to my skin. I would’ve liked to see tarte on this list.

    • @idreamofparis7233
      @idreamofparis7233 4 วันที่ผ่านมา +2

      Same. I had to buy my own skincare and makeup if my mom didn’t have a product she’d let me use. She had Mary Kay and Avon makeup, nothing fancy.

  • @Silverwingz007
    @Silverwingz007 4 วันที่ผ่านมา +9

    By the way, where did you get the Advent Calendar bags, Jen? So cute 🥰 🤗

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +5

      Amazon!

  • @lindafillichio1048
    @lindafillichio1048 3 วันที่ผ่านมา +1

    Another great and informative video. I love driving down Connecticut roads with you. I was born there and lived there till I was 20. It’s still in my soul even though I’ve been in Florida almost 55/years❤❤

  • @oracularp
    @oracularp 4 วันที่ผ่านมา +10

    I'm feeling my age with some of these brands, like Rhode (which I'm not into) and Dior (which I'm well over). It's nice to see elf on the list, but I'm sad there's not more drugstore brands. I still buy a lot of drugstore and only do high-end for formulas or shades I depend on or need and treating myself to something nice.l here and there. Check out the "lipstick effect," which I think nicely explains why people are buying luxury in this economy. In hard times, people will treat themselves to small luxuries as a coping mechanism. I can't lie: times are hard and stressful, and yet I do sometimes treat myself to something very nice, like a high-end lipstick or small palette.

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +1

      That makes sense!

    • @marianne7122
      @marianne7122 4 วันที่ผ่านมา +2

      Yes, the "lipstick effect". I thought the same thing.

  • @AngiePhiffer79
    @AngiePhiffer79 4 วันที่ผ่านมา +5

    Please show how you did your hair today! It’s beautiful!

  • @stephanielynn6459
    @stephanielynn6459 4 วันที่ผ่านมา +8

    I LOVEEE your hair!!!!

  • @rebekahdove424
    @rebekahdove424 4 วันที่ผ่านมา +5

    Merry Christmas Miss Jen & family

  • @lauramacknick1116
    @lauramacknick1116 4 วันที่ผ่านมา +7

    Merry Christmas Jen!

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +1

      Merry Christmas to you too! 🎄☃️🎁

  • @marianne7122
    @marianne7122 4 วันที่ผ่านมา +3

    So much knowledge! Thank you for sharing it so generously 🙏❤

    • @marianne7122
      @marianne7122 4 วันที่ผ่านมา

      Augustinus Bader is super bougie! 💸💸💸

  • @sydneylawrence5495
    @sydneylawrence5495 4 วันที่ผ่านมา +8

    Savy senior doesnt understand why The Ordinary &Inkey List did not make the cut.? Have a blessed 🎄. Arkansas fan who really enjoys your videos.!!

  • @Hokieashley
    @Hokieashley 4 วันที่ผ่านมา +4

    Your hair looks so pretty!

  • @DLF1122
    @DLF1122 4 วันที่ผ่านมา +6

    The list may be similar to the Allure beauty awards, those who pay to be on the list make it and those who don't aren't mentioned.

  • @robinhawkins3801
    @robinhawkins3801 2 วันที่ผ่านมา

    Hi Jen. Ireally enjoy coming here to see if there's anything new or interesting in makeup,especially drug store brands .Thank you for your honesty and tips. I'm 66,WOC and I lean cool neutral in skin tone Most of my eye palettes are warm neutral and I see that you give great advice on the cooler neutral palettes. I appreciate your hard work and opinion.

  • @lindapatrick2676
    @lindapatrick2676 4 วันที่ผ่านมา +4

    Love!!!! You side part, what a difference, looks very stylish on you❤🎄☃️🎅🏼

    • @JenPhelps
      @JenPhelps  3 วันที่ผ่านมา

      Thank you. I have always worn a side part until last year when I got skin cancer in my part line further back on my head. I had surgery and I now have a big bald spot in that area and I had to switch to a middle part to hide it. I do still like the side part though and I wear it when I have no place to go because you can't see the bald spot on camera. 🥰❤️

  • @lisamancuso5869
    @lisamancuso5869 3 วันที่ผ่านมา +1

    Interesting compilation of products. Your list is MUCH more in line with my thoughts. Merry Christmas and thank you for Vlogmas. I love it.

    • @JenPhelps
      @JenPhelps  3 วันที่ผ่านมา

      Merry Christmas to you too! :)

  • @aleigha9141
    @aleigha9141 4 วันที่ผ่านมา +5

    Also surprised about Rare Beauty wow. And I do not get the hype with Drunk Elephant at all 🤷‍♀️ I do love Laneige. I love their sleeping lip mask. It has saved my dry lips. Plus I have used some of their skincare products and really enjoyed them. ELF is one of my all time favorites. For makeup and skincare. I love that they come out with new things all the time plus they make more affordable alternatives to high end. I’m a drugstore girlie so I rarely buy higher end. I don’t use charlotte tilbury and feel she’s overpriced. I guess I’m left a little confused by the list also. But thank you for counting it down with us! Have a great rest of your week. Hugs! 💖
    Edited to add: I love the SOL de Janiero products too! Especially their body mist. I WILL spend money on more expensive fragrances. One of the things I do though, is use the sol de Janiero (I have a few different scents) and layer those with my expensive perfumes and they last longer bc I don’t put as much on. But I still get the scent of the high end fragrance. It’s a good hack when you can find the scent in the sol to match. Like #40 matches Prada Candy which is one of my faves. But she expensive!

  • @julievenus3670
    @julievenus3670 4 วันที่ผ่านมา +3

    I love your peaceful Vlogmas and channel❤🎄☃️❤️ I use the Glossier tubing mascara because it's easy to remove, and as a contact wearer, it never flakes...it doesn't give the biggest eyelashes, but otherwise I do like it. Also. ELF's Brow Wow is great! I do like RMS, their blushes!!!!

  • @SarahHovley
    @SarahHovley 4 วันที่ผ่านมา +8

    It is funny to me about Charlotte Tilbury. I blocked her ads on TH-cam because they so annoy me! 😂
    The increase in luxury brands confuses me. I can tell you that I would never pay for Drunk Elephant products. Just too cheap and I really hate snobby marketing.

  • @beverlynelson599
    @beverlynelson599 4 วันที่ผ่านมา +2

    Beautiful Jen! Love your hair today! ❤️🎄💚

  • @laurakenney100
    @laurakenney100 4 วันที่ผ่านมา +5

    I bought one Charlotte eye palette, and I rarely use it. It's so fragile as well, so i have to keep it safely in a drawer, which doesn't help in remembering to use it once in a while.

    • @buyerbware25
      @buyerbware25 4 วันที่ผ่านมา +1

      I hear buzz about how CT has too little for dark skin, but it is more than that keeping me away. I see little in that line that will work for any but warm skin tones. People with cool or olive skin tones cannot find what they want with CT, very much like with Tarte.

    • @laurakenney100
      @laurakenney100 3 วันที่ผ่านมา +1

      @buyerbware25 It's not a complete look palette, in my opinion. I had to use other shadows to get a look I liked. It's a lot of sparkly toppers to me. I'll give it a try since I remembered it's in that drawer. It definitely isn't calling my name. Lesson learned. It's not all it's hyped up to be.

  • @glendagarcia6194
    @glendagarcia6194 4 วันที่ผ่านมา +7

    Okay, social media following, social media engagement, and searches on social media or extensions thereof.
    Where is sales? You mentioned sales went 160% for Sol de Janiero but nothing else. Where are the sales? That’s odd to me bc while I understand social interaction is important, does it really top sales? Actual money spent on a product?
    I agree Rare Beauty should have been on the list. And all the luxury makeup? That’s a hard no, for the most part. Skincare maybe makeup, just no. There are so many great products in makeup area it’s a no contest for me.
    People complain about the economy but pay $80.00 for a foundation then complain about the price of bacon and eggs? It’s insane.
    Jen, I had to stop myself bc I was teetering into other areas that wouldn’t benefit anyone 😂!
    Enjoyed the video and I look forward to them during Vlogmas. Your opening segment is so peaceful and serene. Thank you for such a great vibe.

  • @LynShaner-Trutt-z5l
    @LynShaner-Trutt-z5l 4 วันที่ผ่านมา +4

    Well, that's a surprise. Today I am wearing the Cold Shoulder Nude pallet. I never hear anyone talking about it.

  • @michellecaudill7936
    @michellecaudill7936 4 วันที่ผ่านมา +6

    Glossier stretch concealer love it on-my mature eyes

  • @HiddenTreasure09
    @HiddenTreasure09 4 วันที่ผ่านมา +2

    Great Video & Happy Holidays! I’m really surprised that Makeup By Mario, Hourglass, YSL, Supergoop, Pattern by Tracee Ellis Ross, Summer Friday’s, or About Face did not make it onto the list 🤨🤔🤯🤷🏾‍♀️

  • @TrishaWhelan
    @TrishaWhelan 4 วันที่ผ่านมา +3

    You’re looking really beautiful today. Thank you for this video ❤😊

  • @AngiePhiffer79
    @AngiePhiffer79 4 วันที่ผ่านมา +2

    I agree with you 100% about Drunk Elephant. I absolutely love Fenty and have most of their products. Very solid products.

  • @janicedelong7900
    @janicedelong7900 4 วันที่ผ่านมา +6

    YAY! Love my Jen time!!!🤩🤩

  • @holleyosteen6521
    @holleyosteen6521 3 วันที่ผ่านมา +1

    Never heard of half those brands 😅 I agree with the top pick Sol de Janeiro. Ive loved them for years I jump to order anytime they launch something new. 2024 was their year! Thank you for the video! Loved hearing your thoughts!

  • @amyswygert4532
    @amyswygert4532 3 วันที่ผ่านมา +1

    I have a fragrance sensitivity, so Drunk Elephant is one of the few skincare brands that I can use. They have lots of fragrance free skincare products that I use everyday, so even though they are expensive, some of their products are my HGs. There aren’t that many products on the market that are truly fragrance free. Their Marula Oil in particular is a must-have in my skincare routine. I tried the Ordinary Marula Oil and didn’t like it at all, so I bite the bullet and use Drunk Elephant.

    • @JenPhelps
      @JenPhelps  3 วันที่ผ่านมา

      Interesting! I wonder what makes the Drunk Elephant one so different because it's a single ingredient product.

    • @amyswygert4532
      @amyswygert4532 3 วันที่ผ่านมา

      @ the Drunk Elephant one is more of an oil while the Ordinary had a different feel to it. I found it pilled some and it didn’t do much for my skin.

  • @ironicallyfit518
    @ironicallyfit518 4 วันที่ผ่านมา +7

    If it doesn't make sense, it's usually related to TikTok. 😂 my guess is trends, controversy, and virality are what made this list.

  • @janreding9384
    @janreding9384 4 วันที่ผ่านมา +2

    I do like elf mostly drugstore for me but Moira is when I have tried in the powder and I absolutely love it I have the four-dimensional powder that has the green in it and it's just fantastic so anyways another great video thanks for all the work that you put into this

    • @AlisonLeMay
      @AlisonLeMay 3 วันที่ผ่านมา

      Moira is so slept-on! I love their liquid eye shadows.

  • @ecclestonsangel
    @ecclestonsangel 4 วันที่ผ่านมา +2

    Hey Jen! I wholeheartedly agree with you- ColourPop definitely should have been on the list. They have great products, and they are affordable. Not everything has to be uber-expensive to be good. As I've mentioned to you before, their eyebrow pen is terrific! I can't wait for you to try it and tell me what you think. Your favourite palette is Stone Cold Fox. Mine is It's a Mood. I am a little bit Scandinavian, but I'm primarily Irish-German, and believe me, I look very Irish. My skin is porcelain, I have reddish hair, and hazel eyes that change color according to what I'm wearing. I have what they call a "peaches and cream" complexion. I like the colors in the It's a Mood palette because even the cool colors lean warm. Your skin is alabaster, and you have pink undertones that go with your blue eyes, so Stone Cold Fox is a good palette for you.
    I really dislike Drunk Elephant. I think they're disgustingly overpriced, and after hearing about the "Sephora Kids," I'm even less interested in their product line. It kinda turns me off on wanting to shop at Sephora, too.
    I don't know about you, but I don't see the point in wasting all my money on luxury brands. It's not as if they are better than any other brand; you are paying for brand recognition. I don't mind having prestige items once in awhile, as a treat, but I mostly try to stick with "drugstore" brands. Most of them are just as good as prestige or luxury, and way more affordable.
    Are you ready for this weekend? It's going to get ugly. It's supposed to start snowing here in Binghamton overnight, and we are supposed to get significant accumulation. Sat. and Sun. it's only going to be in the teens, and down to 2 degrees at night. And that's before the wind chill. We are paying for the warm winter we had last year...in spades!

    • @gasparinha
      @gasparinha 4 วันที่ผ่านมา

      Hey, I went to SUNY-B! Living in the south now, I don't miss it sleeting all winter, but we rarely get a flake at all. 😐 Have a spiedie for me!

    • @ecclestonsangel
      @ecclestonsangel 4 วันที่ผ่านมา

      @@gasparinha Spiedies are the best, especially chicken spiedies! I can't understand why they've never taken off elsewhere. Everyone who comes to the area thinks they're great! ETA: I like Salamida's spiedie sauce the best!

  • @tonidavie3635
    @tonidavie3635 4 วันที่ผ่านมา +4

    I love your shop your stash advent calendar with your son.

  • @ag4894
    @ag4894 3 วันที่ผ่านมา +1

    Your hair parted in side parting is much more flattering than middle you look fab sub fro Ireland . Love your videos and what a beautiful place you live .

    • @JenPhelps
      @JenPhelps  3 วันที่ผ่านมา +1

      Thank you!! I always used to part it on the side but after years of doing that I got skin cancer in my part. I had surgery to remove it last summer and have had a bald spot there, so that's why I've been wearing a middle part...to hide the bald spot. I wear it on the side if I'm not going anywhere that day. You can't see the bald spot on camera but you can in real life. 🥰❤️

  • @jenn8459
    @jenn8459 4 วันที่ผ่านมา +8

    I admit I like the classics, Channel, Estee Lauder, Lancome, MAC. The newbies like Charlotte Tilbury, Drunk Elephant & celebrity brands don't work for me.

  • @elizabethtugie315
    @elizabethtugie315 2 วันที่ผ่านมา

    Your hair and makeup are absolutely gorgeous today!

  • @dizzieblonde2010
    @dizzieblonde2010 4 วันที่ผ่านมา +4

    I love your videos!

  • @khill6510
    @khill6510 4 วันที่ผ่านมา +5

    Loving the side part.. ❤

  • @julesbee6249
    @julesbee6249 4 วันที่ผ่านมา +2

    I’m drawn to Fenty so I’m pleased to see them on the list. Nyx and elf are also brands that I go to. Milani seems quite solid so I feel like that should be on the list.

  • @dianawalter1446
    @dianawalter1446 4 วันที่ผ่านมา +2

    I purchased bubble to try but the packaging malfunctioned and I had to toss as I could not get the product out was really disappointed. Take care and stay safe. ❤❤❤

  • @angelwings1979
    @angelwings1979 4 วันที่ผ่านมา +6

    I think that how this list is collated really skews the results to a younger more online demographic. There are a lot of people that buy makeup that don’t use TikTok or Instagram or any social media. I think that only a handful of drugstore brands making the list exemplifies this. Luxury high end products seem to be extremely popular with the under 30/ TikTok user population. Price and quality are higher on the over 30 groups list of priorities than brand names. Focusing on social media following and engagement as well as Google search results are going to give a false sense of what actual sales a brand is doing. Still super interesting though.

  • @bellachance1206
    @bellachance1206 3 วันที่ผ่านมา

    Jen, you look extra beautiful in this video. 😍 Also, do you think there's a chance you could do a tutotial on how you curl your hair?

    • @JenPhelps
      @JenPhelps  2 วันที่ผ่านมา +1

      I did one here (it's from a year or two ago but I still do it the same way!) th-cam.com/video/GKm_5wsPJIU/w-d-xo.htmlsi=-aZPhidfRI8Xda_E&t=837

    • @bellachance1206
      @bellachance1206 2 วันที่ผ่านมา

      @JenPhelps Thank you so much! 🤗

  • @baileydubs
    @baileydubs 4 วันที่ผ่านมา

    Hey Jen, have you tried the haruharu wonder barrier essence?? Sooooo moisturizing for dry skin. And the glass packaging 🤌🏼

  • @christinalaska
    @christinalaska 4 วันที่ผ่านมา +4

    Jen avoid the Glossier lipsticks… I know you have dry lips. I don’t but dang their products dried my lips painfully. Just my opinion but I’ll never use that brand again! This was a fun video! My wins this year were Rare Beauty, ELF, Ouai, NYX and Estée Lauder ❤

  • @SharrellKline
    @SharrellKline 4 วันที่ผ่านมา +3

    LOVE the side part. 😍

  • @katherinekelly9689
    @katherinekelly9689 วันที่ผ่านมา

    Hi Jen, a very interesting selection of brands on this list? I would be interested to know how they came up with this list (age demographic) . Love Katherine xoxo

  • @susanjones4954
    @susanjones4954 4 วันที่ผ่านมา +5

    Your hair!! ❤

  • @mariedenisen4226
    @mariedenisen4226 4 วันที่ผ่านมา +1

    Your hair looks so beautiful today!

  • @cathrynolley814
    @cathrynolley814 4 วันที่ผ่านมา +1

    I love elf&Colorpop agree with your opinions .

  • @edwina5342
    @edwina5342 วันที่ผ่านมา

    Sculpted by Aimee is a fabulous Irish brand..amazing to see it on this list!!❤

  • @strwbrygrllilyable
    @strwbrygrllilyable 3 วันที่ผ่านมา

    Such an interesting video! The whole Sephora kids thing and teens whose parents are buying them tons of luxury products just does not compute to me…when I was a kid/adolescent I felt lucky if I could talk my mom into buying me a Lip Smackers chapstick! 😂 I would love to see a video collecting your favorites from Moira. I remember the first time I ever heard of them was you talking about their lucent eye shadows in a video what was probably years ago! I’ve always made mental notes to try their products that you’ve recommended over the years, and I would love to know which ones have stood the test of time for you. Was there a multicolor powder that was even better than a similar high-end product? I’m building a shopping cart in my mind 😆 Also, Beauty Pie!! That’s another one I learned about from you, and thought was interesting but haven’t tried yet. I wondered why I hadn’t heard you talk about them lately and thought maybe you just weren’t using their products as much anymore. Now I know! Would love to hear about what’s good from them these days but if people aren’t into those videos I get it. Thank you for a fun video!

  • @laurielyons2284
    @laurielyons2284 3 วันที่ผ่านมา

    Jen, is there somewhere to look up the top 20? I love this video and would love to know where some other brands landed on the list.

    • @laurielyons2284
      @laurielyons2284 3 วันที่ผ่านมา

      I found it. Sorry. I love your hair today and I have loved Vlogmas Thank you for all the work you have put into it. And I love your 24 days of Christmas advent, I live that your son picked out the products. 🎄❄️🎁☃️

    • @JenPhelps
      @JenPhelps  3 วันที่ผ่านมา

      Aww thank you so much!

  • @20thcenturyrelic
    @20thcenturyrelic 4 วันที่ผ่านมา +2

    Hi Jen, thanks for the video. One thing - with respect to Bubble, their products are mostly *not* fragrance free. When you look at the ingredients lists, they don't have added fragrance, but they do contain fragrant ingredients such as lavender water. You may not be able to smell it, but the products do have fragrance.

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +1

      Interesting...they claim to be fragrance free on their packaging.

    • @20thcenturyrelic
      @20thcenturyrelic 4 วันที่ผ่านมา +2

      @@JenPhelps !!! Then they're lying. But they're not the only brand that does that. "Fragrance free" is a phrase that doesn't have a specific legal definition in the US, so brands can use it as they please. If you were to ask them, they'd probably say they don't add fragrance, and that's why they say that on the labels.

    • @JenPhelps
      @JenPhelps  3 วันที่ผ่านมา +1

      Gotcha!

  • @lavoixdevelours
    @lavoixdevelours 4 วันที่ผ่านมา +7

    Cosmetify might get paid for this list. Hmm. L'Oreal is still the top seller at the drugstore. I know Rare Beauty is in the top 5 at Sephora.

    • @JenPhelps
      @JenPhelps  4 วันที่ผ่านมา +1

      This list isn't about sales numbers, it's supposedly about "popularity" so it only takes into account the social media following, engagement and Google searches. But it doesn't mean people are buying these brands...just that they're interested.

  • @Marijana0001
    @Marijana0001 3 วันที่ผ่านมา +2

    I think they are buying their spot on the list.

  • @monicapatton1405
    @monicapatton1405 4 วันที่ผ่านมา +4

    I’m surprised Haus Labs & Naturium aren’t higher up.

  • @jessb6555
    @jessb6555 3 วันที่ผ่านมา +2

    The parents buying luxury make up for their kids are setting them up for real downfalls when they are on their own with entry level salaries and real bills to pay. Luxury should be for when you’re a grown up and can actually afford it.
    I LOVE RMS. Just started using her products this year and I love them all. So flattering.

    • @JenPhelps
      @JenPhelps  3 วันที่ผ่านมา +1

      I agree!

  • @alicef128
    @alicef128 4 วันที่ผ่านมา

    Your hair always looks great, but I love this look today!

  • @maric646
    @maric646 4 วันที่ผ่านมา

    Your hair is always looking so nice 😍

  • @rainyfincher4293
    @rainyfincher4293 3 วันที่ผ่านมา +1

    Catrice & Moira
    I think elf gets googled because in my case none of my stores carry any of the popular products. Ulta will get the newest releases occasionally but they're usually sold out.

  • @edwina5342
    @edwina5342 วันที่ผ่านมา

    Hi Jen. I think if Colourpop could be purchased in Europe without the shipping/customs cost, I believe they would be higher on the list. Love your content. X

  • @rozguarino
    @rozguarino 4 วันที่ผ่านมา +1

    I’m a drug store girl but…. CT is one brand whose products I love. Her powders are beautiful and her lipsticks-I keep buying them after trying the dupes which never measure up. Merry Christmas!!

  • @myaccount99006
    @myaccount99006 4 วันที่ผ่านมา +2

    oh you look so pretty Jen!!

  • @TheSillykelly
    @TheSillykelly 3 วันที่ผ่านมา +2

    I got Noxema as a teenager 🤣 Come on parents, fueling a luxury addiction at a young age doesn’t teach them the important things in life. To each his own, but overconsumption IS an issue nowadays.