We Spent a Day With Japan’s Youngest Female Sake Brewmaster | So Expensive Food | Insider Business

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  • เผยแพร่เมื่อ 12 มิ.ย. 2024
  • Sake has been brewed in Japan for thousands of years. The most expensive kind, made with polished grains of rice, is called junmai daiginjo. One bottle can easily cost over $100. And the more the rice is polished, the more expensive the sake. Niizawa Brewery, in Japan's Miyagi Prefecture, brews sake with rice polished to less than 1% of its original size. The most expensive bottles of this sake cost almost $10,000. We followed a master sake brewer to find out how sake is made and why some bottles can be so expensive.
    Chapters
    Intro 0:00
    One of Japan’s youngest brewmasters 0:40
    Starting work at 5 a.m. 1:22
    Rice polishing 2:37
    Washing rice 3:45
    Steaming rice 5:00
    Promoting Nanami to brewmaster 5:48
    Sake rice 6:47
    Koji mold 8:23
    Fermentation 10:06
    Tasting sake 12:21
    Niizawa brewery history 15:23
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    We Spent a Day With Japan’s Youngest Female Sake Brewmaster | So Expensive Food | Insider Business
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ความคิดเห็น • 319

  • @CorpusSans
    @CorpusSans ปีที่แล้ว +833

    Two great things in this video:
    1. The fact other breweries will help another in its worst time
    2. How the brewmaster and Nanami are both humble in their positions

    • @hoilst265
      @hoilst265 ปีที่แล้ว +50

      There's a great story about how one of the big Soy Sauce companies (the two biggest being Kikkoman and Yamasa), got nearly wiped out by an earthquake, so the other big company let them use their equipment, factory, and warehouses.
      That's the Third Economy for you.

    • @NazriB
      @NazriB ปีที่แล้ว +1

      Lies again? Play Beautiful Polish Boots

    • @02SCDC5
      @02SCDC5 11 หลายเดือนก่อน +3

      if you havnt been to japan you should its a real eye open compared to everywhere else

    • @fatalicus
      @fatalicus 10 หลายเดือนก่อน +5

      > 1. The fact other breweries will help another in its worst time
      Realy a good thing when it comes to people who are entusiastic about what they do. Know a story about a smaller beer brewer in my country, that while experimenting managed to infect all their equipment and brewery, to the point it couldn't be used for brewing any more, and they were in danger of just having to shut down everything since they couldn't afford to replace it all.
      The brewmaster at one of the larger breweries heard about it, and offered them an area in their brewery and equipment, to keep them going until they could replace it all.

    • @cesargalicia7700
      @cesargalicia7700 10 หลายเดือนก่อน +6

      The most beautiful story is how the other companies helped them in their times of need.😊😊😊😊

  • @gemelwalters2942
    @gemelwalters2942 ปีที่แล้ว +405

    I appreciate her being honest about not wanting to work too many hours. Yes, she wants to deliver a quality product but no one really wants to live just to work.

    • @carloscervantes66
      @carloscervantes66 9 หลายเดือนก่อน

      looks like she does

    • @Kenny-yl9pc
      @Kenny-yl9pc 8 หลายเดือนก่อน +5

      @@carloscervantes66 She works 7 hours per day, that's hardly living to work. In Western Europe we work longer and we are progressive so I disagree with you very much...

    • @carloscervantes66
      @carloscervantes66 8 หลายเดือนก่อน +1

      @@Kenny-yl9pc it's ok to disagree, I live in Latin America, 12 hours dayjob, so in perspective, looks fine to me

    • @damianmercan1999
      @damianmercan1999 4 หลายเดือนก่อน +1

      @@carloscervantes66 You can blame spawn all you want but that just sounds like a skill issue

    • @nthedecent7717
      @nthedecent7717 4 หลายเดือนก่อน

      ​@damianmercan1999 Damn bro? you're entire personality is a skill issue smdh 😂

  • @GerhardusGeldenhuis
    @GerhardusGeldenhuis ปีที่แล้ว +567

    The original brew master has shown immense leadership in creating such a positive work environment and not being threatened by skills of others but rather embracing it.

    • @phlarrdboi
      @phlarrdboi ปีที่แล้ว

      yeah, we know

    • @Kenny-yl9pc
      @Kenny-yl9pc 8 หลายเดือนก่อน

      Very rare!

  • @schris3
    @schris3 ปีที่แล้ว +125

    2:32 That's exactly the kind of work ethic Japan and the US need, not necessarily a hard and diligent worker, but someone with a clear sense of purpose, as she said.

    • @ElysetheEevee
      @ElysetheEevee 8 หลายเดือนก่อน +3

      It would also help if the employers embraced change and innovation, instead of getting envious and beating others down. That's a MASSIVE problem in the US. Employers are always out for themselves and don't typically want to take the time and energy to cultivate a good work environment.

  • @reesestrada7575
    @reesestrada7575 ปีที่แล้ว +204

    After living in Japan for 8 years now, my impression is that the vast majority of artisans are older men. It's great seeing women like this who are exceptional at their craft getting recognized by others in the field and the camraderie between those at her workplace and others in times of crisis. In regards to it's popularity here, almost everyone of age in Japan has had a bad experience with sake (it's very easy to drink, hits you like a slap in the face and a really harsh hangover) and beer/whiskey seem to be the most popular. However there are a decent amount of sake (nihonshu) bars, especially in bigger cities

    • @OfficialInsiderBusiness.
      @OfficialInsiderBusiness. ปีที่แล้ว

      👆 I appreciate your audience! for supporting, I'll share with you some beneficial Insight; let's converse with the telegram tag above 📩👆...

    • @schris3
      @schris3 10 หลายเดือนก่อน +3

      Yes, this is an example of someone who appreciates talent over age that Japan in general needs urgently.

    • @ElysetheEevee
      @ElysetheEevee 8 หลายเดือนก่อน

      I'm jealous. I know Japan has its issues, as any country does, but I want to move there so badly.

    • @tommyfield8449
      @tommyfield8449 5 หลายเดือนก่อน

      Take any restaurants/hawkers chef & we notices that the good one are usually older men/women. I think certain part of these chef is that they can take critisism as a way to improve. They don't mind working long hours as long as it feed their family.
      Many young adults either just gave up,could not be bothered to run the stalls properly,can't take a single critisism & didn't want to work long hours.
      Do we think truck drivers want to work long hours?
      I agree seeing young people getting recognition is great,but that came with great mentality.

  • @kindnessalwayswins
    @kindnessalwayswins 11 หลายเดือนก่อน +16

    Her attitude is what brings success to the whole operation: live to learn, work to live not live to work, and it's okay to make mistakes. I love Sake to sushi and sashimi, can't wait to try theirs!

  • @lizardfishmanbearpig1818
    @lizardfishmanbearpig1818 ปีที่แล้ว +130

    Business insider is incredible at making the world of business fascinating to people who would typically find it boring and providing cultural education thats fun to watch. Keep it up!

  • @Xeonerable
    @Xeonerable 9 หลายเดือนก่อน +15

    The other sake breweries coming to their aid after the disaster to help them get started again is such a heartwarming admirable thing to hear. I'm not sure that level of respect for the industry would even happen here in the USA. People would just smirk and see their competition taken out. This is one of the many reasons I feel Japanese business are a step above their peers.

  • @SkyeAten
    @SkyeAten ปีที่แล้ว +26

    She's so humble 😂 She's clearly a diligent worker and very skilled... How wonderful to her her recognized as well and to have been given the chance in the first place. I feel like women are still easily overlooked in Japan compared to their male coworker regardless of their talents.

  • @Steve-ve6sc
    @Steve-ve6sc ปีที่แล้ว +124

    I am Japanese.
    To be honest, I didn’t know that making Sake is such a tough work.
    I can’t have a drink too much, but I felt I should know Sake as a one of Japanese.
    We live in huge nature, sometimes harsh, but we will be able to overcome the difficulties by helping each other.

    • @user-kp2ov1gm4w
      @user-kp2ov1gm4w ปีที่แล้ว +3

      Everything is expensive in Japan that's why everything is SO EXPENSIVE 💵💵💵

    • @ThatNateGuy
      @ThatNateGuy 11 หลายเดือนก่อน

      完全に同意します。

    • @charlottesmom
      @charlottesmom 9 หลายเดือนก่อน

      I watched a documentary about how one brewery still makes sake all by hand, no machines, THAT is tough work! This is easy compared...

    • @ElysetheEevee
      @ElysetheEevee 8 หลายเดือนก่อน

      ​@charlottesmom
      It's not a competition. If they both make good products and enjoy their process, who cares which is more difficult on the body. Upkeep of machinery and automation has its challenges, as well.

    • @DrPeculiar312
      @DrPeculiar312 8 หลายเดือนก่อน +1

      If your a Japanese then how are you writing in english

  • @dinkvjr
    @dinkvjr 4 หลายเดือนก่อน +2

    This was one of my favorite videos from this channel! And she is awesome! A brew master at 22! The president of the company trusted her palette greatly and provides a great place to learn and educate oneself as well. He is a smart President. You could see how the tradedy hurt him as he lost everything but thankfully others came to their need and helped. That in itself is beautiful bc they likely compete for sales but they didn't care about that, they cared about helping him be able to make sake again. It's beautiful. I wish the best for all of them.

  • @kevyy_k8444
    @kevyy_k8444 11 หลายเดือนก่อน +5

    When he said the other brewers helped and made him want too keep brewing made a huge smile come across my face

  • @Friendly_T_Girl
    @Friendly_T_Girl ปีที่แล้ว +39

    The fact that other breweries. Who would be their rivals helped them rebuild and get everything to work again is a concept that simply could never happen in the west. If all Pepsi factories exploded. Coke Ceo´s would dance on the employee´s graves.

    • @schris3
      @schris3 ปีที่แล้ว +12

      Japanese people have a very competitive spirit and a deep desire of improvement, so they know there can't be no improvement it there's no rivals around.

    • @johnrubensaragi4125
      @johnrubensaragi4125 ปีที่แล้ว

      ​@@schris3 Woah 5000 IQ

  • @choomanfoo157
    @choomanfoo157 ปีที่แล้ว +72

    I'm impressed with what people do to master a skill and their knowledge of their craft, for her, and other brew masters from other types of alcohol, it is amazing to see how much she understands Sake, from the subtleties and nuance changes for creating, to the taste profile of measuring, critically thinking about perception of taste from sake simply warming at room temperature to it's taste before, during, and after a meal. There is a lot of thought, a lot analyzing, amazing!

  • @nerd26373
    @nerd26373 ปีที่แล้ว +122

    Polish Rice Sake is in many ways unique. The whole process behind this is unbelievably fascinating to watch.

    • @CryptolockerMD
      @CryptolockerMD ปีที่แล้ว +14

      polished :D might confuse someone haha

    • @pwabd2784
      @pwabd2784 ปีที่แล้ว +1

      All sake is made with polished rice.

    • @22purple9
      @22purple9 ปีที่แล้ว +7

      Kurwa jake sake?😂

    • @mick0matic
      @mick0matic ปีที่แล้ว

      I think Polish Sake is made from patato.

    • @Beauty_59s
      @Beauty_59s ปีที่แล้ว +1

      🤔

  • @thebob563
    @thebob563 ปีที่แล้ว +6

    I find it amazing how the Japanese are able to meticulously perfect any craft and deliver products of unparalleled quality

  • @MeganKugs
    @MeganKugs 4 หลายเดือนก่อน +1

    I love the way she explains things, especially when taking about the environment in which she works and the microorganisms. So much of what she said really jives with my philosophies on life. I thoroughly enjoyed this.

  • @KoldLv
    @KoldLv 11 หลายเดือนก่อน +4

    "We need to be able to laugh at our failures." Very wise words coming from a 22 years old brew master.

  • @andrewstewart9991
    @andrewstewart9991 ปีที่แล้ว +3

    If only the the rest of the world could be this calm, collected and precise.

  • @ToshMatsum
    @ToshMatsum 11 หลายเดือนก่อน +1

    Her humility and the president's honorable conduct are my favorite takeaways from this video, and it has made me invested in their work. I'll be sure to try their product.

  • @ryaaaaanwhat4072
    @ryaaaaanwhat4072 4 หลายเดือนก่อน +1

    What an honest and intelligent young lady

  • @pipecleanermaster
    @pipecleanermaster ปีที่แล้ว +8

    I went to a very fancy sushi place a little while ago and managed to try some sake that was a couple hundred dollars and it was amazing. probably the best spirit I’ve ever had in my life. I can’t imagine what the highest quality would be like.

  • @armdaggerblade
    @armdaggerblade 11 หลายเดือนก่อน +1

    deeply respect craftsmen that aren't overly proud of themselves; they know that there are always better people out there, and that there are no end goals to their craft so they keep striving to improve

  • @Gersberms
    @Gersberms 11 หลายเดือนก่อน +3

    One of the last drinks I enjoyed with my brother was sake. We were on vacation, and the first night that we tasted it, it didn't taste that great to us. We tried it again on the next day, and it was absolutely fantastic. I will never forget that time, and I have a new appreciation for sake!

  • @bollywoodmashupsmix
    @bollywoodmashupsmix ปีที่แล้ว +11

    Youngest Brewmaster is a great badge she has 👍

  • @jakemoeller7850
    @jakemoeller7850 10 หลายเดือนก่อน

    These are great videos, Insider Business, and I am thoroughly enjoying them. Thank you 👍

  • @cim888
    @cim888 ปีที่แล้ว +27

    Okay.. this video missed a couple of very key points which are very typical of Sake..
    1. After fermentation the 'mash' is slow filtered with hessian clothes (otherwise call Nigori-zake)
    2. Then it goes though pasteurization (otherwise called Nama-zake)
    3. Local water is added to soften the flavour and to bring the alcohol % down (otherwise call Genshu)

    • @ethandeutsch1226
      @ethandeutsch1226 ปีที่แล้ว +16

      well its not a video on how sake is made, merely one which describes why the sake is expensive. Those quick steps to finish it off don’t necessarily have a place in this video and would do nothing to better establish the main point of the video

    • @ElysetheEevee
      @ElysetheEevee 8 หลายเดือนก่อน +1

      ​@@ethandeutsch1226
      I agree. This isn't a step-by-step on how Sake is made, per se. It's THEIR process and the effects this work has on their people. I don't feel this particular video "missed" those points, either lol.

  • @whymindsetmatters
    @whymindsetmatters ปีที่แล้ว +1

    I enjoy hearing people speak on their own language. It's very satisfying even if you don't understand what they're saying. 😊

  • @Kai-dr7cf
    @Kai-dr7cf 10 หลายเดือนก่อน

    love the honesty

  • @sticustom
    @sticustom 10 หลายเดือนก่อน

    One of your best videos so far.

  • @Runnifier
    @Runnifier ปีที่แล้ว

    I love artists who take great care in their work.

  • @magnummax78
    @magnummax78 10 หลายเดือนก่อน +3

    What a lovely lady, and so very talented.🤔
    I’ve drank this sake in the past, but I didn’t know the real story behind it. Truly an art form worthy of respect.💯
    She’s not less worthy of the lofty title “artist”, as Picasso, or Mozart.🤯

  • @huongtran1062
    @huongtran1062 ปีที่แล้ว +2

    I've never tasted any rice sake, however, this video is really interesting to me. Well, now I've already known why 1% polished rice sake is such an expensive price and from the bottom of my heart, I give my whole respect to these brew masters.

  • @Yohruu
    @Yohruu 9 หลายเดือนก่อน

    absolutely love and appreciate the proper pronunciation of the japanese words.

  • @ey2424
    @ey2424 ปีที่แล้ว +4

    The Japanese always make something better, with their never-ending passion.. truly remarkable!

  • @KoldLv
    @KoldLv 11 หลายเดือนก่อน

    Impressive in both products and the people behind the process.

  • @Neptunequeen42
    @Neptunequeen42 ปีที่แล้ว +1

    I don't even think of these videos as being about food. Honestly, it's more fascinating to just experience different parts of the world in some of the most hyper-specialized facilities and traditions that exist there. This planet truly contains multitudes.

  • @ninefortyfiveam
    @ninefortyfiveam 11 หลายเดือนก่อน +1

    I feel like Nanami's story would be a great slice of life anime

  • @twilightdiary1723
    @twilightdiary1723 10 หลายเดือนก่อน +1

    The taster lady is legend👏👏👏

  • @dafa5911
    @dafa5911 ปีที่แล้ว +2

    勉強家じゃないと言いながら仕事終わりに(たぶん)自腹で飲みに行くのがいい感じ。それだけ好きなんだろうな。

  • @raptormesh
    @raptormesh 10 หลายเดือนก่อน +3

    To those thinks that everything is expensive in Japan, you can buy sake for $2 at 7/11 but it's entirely factory produced. It's just that Japan has a wide range of products with the accompanying price tag. It's just like with everything else, once you become a fan/hobbyist/connoisseur you may be able to enjoy finer qualities. Doesn't matter if it's sake, or wine, or high end camera equipment. Logically speaking if a lot of time and effort has been consumed to produce something, it's going to be expensive.

    • @ElysetheEevee
      @ElysetheEevee 8 หลายเดือนก่อน

      Precisely. I've seen a LOT of comments for people comparing the completely hand-made, more ancestral process of brewing sake to this form or other forms that use machines, as if it's competition. They're simply different ways of doing similar work. If the end product is good, then in some cases, it shouldn't matter.
      It's like people comparing industrial knife-making to 100% handmade blacksmith knife-making. Of course the handmade product will be more unique and possibly more customized. Quality does have a price tag. However, unless you're a professional chef or a hobbyist, do you really NEED a $2000 custom kitchen knife? Sure, it's nice to have, but there are still quality things made in different ways.

  • @ardreambystander6988
    @ardreambystander6988 11 หลายเดือนก่อน +1

    The background music makes it seem like I’m watching a studio ghibili movie 😂 I love it

  • @Heejinstar23
    @Heejinstar23 ปีที่แล้ว

    So humble and amazing

  • @mrmorellb
    @mrmorellb ปีที่แล้ว +27

    ANSWER: It's made in Japan. The rice are being massaged everyday and grown stress-free

    • @xaviernice7548
      @xaviernice7548 ปีที่แล้ว +9

      They use plant-based vegan rice which is expensive

    • @Tonyx.yt.
      @Tonyx.yt. ปีที่แล้ว +9

      @@xaviernice7548 i think it's free range, gluten free rice too

    • @mrmorellb
      @mrmorellb ปีที่แล้ว

      And it takes a century of hardwork and discipline to master the craft

  • @user-qf5kb1dy2q
    @user-qf5kb1dy2q ปีที่แล้ว

    Love that short story behind 150 yrs old SAKE brewery Northern Japan.... Cant respect enough their dedications and craftpersonships

  • @sylphvivie
    @sylphvivie ปีที่แล้ว +2

    They worked, and appreciated microorganisms that worked with them too!

    • @OfficialInsiderBusiness.
      @OfficialInsiderBusiness. ปีที่แล้ว

      👆 I appreciate your audience! for supporting, I'll share with you some beneficial Insight; let's converse with the telegram tag above 📩👆...

  • @unknowncreature-0069
    @unknowncreature-0069 ปีที่แล้ว

    It's refreshing to hear her say she doesn't think she's a very diligent worker. She seems very truthful.

  • @unruly_ronin
    @unruly_ronin หลายเดือนก่อน +1

    😂😂 BAHAHAHA I wanna go home as soon as possible. She's so real for that.

  • @colethorpe5068
    @colethorpe5068 11 หลายเดือนก่อน

    The process seems like an interesting juxtaposition of casual and meticulous approaches. The science of microorganisms is very particular, but she admits that it's an ok place to make mistakes, and she studies her trade by having a nice dinner

  • @anisc_
    @anisc_ 11 หลายเดือนก่อน

    I love everything about Japan. ❤

  • @AnthonyPreda
    @AnthonyPreda ปีที่แล้ว

    Amazing Video Intresting

  • @byronmillanicia3384
    @byronmillanicia3384 10 หลายเดือนก่อน

    I'm a Salvadorian living in California, the 1st food I wanted to try when I was able to afford it with my own money was sushi and sake, I enjoy it every time I can since!!! Love the flavor of sake !!! 🙏🙏🙏. I hope I can try this one !!! Here in California!!!

  • @DarthSailorMoo
    @DarthSailorMoo ปีที่แล้ว +28

    Imagine, working like a chef and not being allowed to taste your own food. This is talent.

    • @danielpague603
      @danielpague603 ปีที่แล้ว +9

      @@grapesurgeon I think you missed the point, it's not that she doesn't taste her creations, it's that she's not legally allowed yet...

    • @zzzyyyxxx
      @zzzyyyxxx ปีที่แล้ว +2

      ​@@danielpague603 yeah exactly, if you think she's not actually tasting it under the table, she def is

  • @matthewdar886285
    @matthewdar886285 11 หลายเดือนก่อน

    Wonderful

  • @liamsforza1177
    @liamsforza1177 ปีที่แล้ว

    Very nice documentary, I’d like To thank you!

    • @charlesg5085
      @charlesg5085 ปีที่แล้ว

      When women drink sake it gives them puffy faces.

  • @QuickQuips
    @QuickQuips ปีที่แล้ว +2

    Wow. It's even more fancy than Dassai Beyond. Glad the rice leftovers are reused.

  • @markwick11
    @markwick11 ปีที่แล้ว +1

    amazing

  • @alexjennings6665
    @alexjennings6665 10 หลายเดือนก่อน

    The little tidbit sentences of wisdom she keeps throwing out is amazing

  • @yuwish6320
    @yuwish6320 10 หลายเดือนก่อน

    Where I live you can get very nice sake for very reasonable prices, even Junmai Daiginjo.

  • @Nicolas-uu3jr
    @Nicolas-uu3jr 11 หลายเดือนก่อน

    ❤ 🇯🇵, such wonderful people🥰

  • @greenhat7618
    @greenhat7618 ปีที่แล้ว +16

    I love how a bunch of people in the comments are mocking the Japanese because they take their jobs seriously and are humble about their skill level. It doesn‘t matter if you think the price is ridiculous or not worth it. It’s a free market economy, the fact that they are standing means some people find it worth it.

    • @gemelwalters2942
      @gemelwalters2942 ปีที่แล้ว +13

      I don't see any comments mocking her. Seems to be mostly positive

  • @ElysetheEevee
    @ElysetheEevee 8 หลายเดือนก่อน

    Man, this makes me want to move there so much more. Where I'm at and places I've lived before, if you show even an iota of promise, the higher-ups and other employees do their best to snuff it out. You try to get into other industries, but it's nearly impossible without knowing someone or having past experience. It's a cycle, and it's terrible. It's what keeps so many of us at the bottom rung.
    It's refreshing to see how well this company works together, and even outside "competition" in helping those who got knocked down. I think many people wish to have a boost up and to be appreciated. I know there are companies in every country that take advantage of their people and treat them badly. I'm just saying that it's been allowed to fester to a volatile point in my country.

  • @cobytang
    @cobytang ปีที่แล้ว +15

    1:17 That's a little misleading. Junmai Daiginjo sake (純米大吟醸) uses rice that is polished to less than 50% of its original weight. Just like how white flour is polished wheat without the germ and bran, Junmai Daiginjo sake rice only has the endosperm. However, the range of Junmai Daiginjo sake is so wide, 45%, 39% and 23% are all called Junmai Daiginjo, so the price also varies wildly. Junmai Daiginjo sake can be reasonably priced too, it's not going to be $10 per bottle, but it can be as low as $100 for a good bottle, and expensive ones can fetch the $10,000 price, and they can all be called Junmai Daiginjo sake. And if you want to know what's the effect of the polishing, the sake tastes much much smoother and milder than cheaper sake. I tried higher brand Junmai Daiginjo sake before, and it fucked me up, because of its smooth taste and lack of alcohol's signature punch, it goes down way easier than any other alcohol, thus you'll drink way more alcohol-wise.
    1:24 Before you ask, it's not the Kawasaki you're thinking of, nor the bigger and more famous city of Kawasaki right next to Tokyo. Kawasaki the bike, fighter jet, missile, train, and turbine brand (the one you're probably thinking of) is actually from Kobe, it's called that because the founder is named Kawasaki.

    • @erickim1739
      @erickim1739 ปีที่แล้ว +1

      Good JDG's dont have a base price of $100....youre insane if you think so. There are plenty of great $30-$60 JDG sakes out there.
      The other effect of polishing is the natural sweetness of the rice comes out more and is more subtle. There are dry JDG as well however.
      Another thing people should absolutely NOT think is that just because a sake is JDG doesnt mean its better than a junmai, or junmai ginjo, or anything in between. These are preferences and the same rice from the same brewery using the same water will taste vastly DIFFERENT depending on the polishing ratio. Not better, not worse.

  • @jimmyyu2184
    @jimmyyu2184 ปีที่แล้ว

    On the tasting tray, more cloudy means less polished rice? And this also reminds me of Scotch and its aging process, with single malt vs blended. Great episode.

  • @coutodigital_
    @coutodigital_ ปีที่แล้ว

    Nice story!

  • @0westdude
    @0westdude 10 หลายเดือนก่อน +1

    Nanami comes across as wise beyond her years

  • @becomingjapanese
    @becomingjapanese ปีที่แล้ว

    After watching this, I must drink sake with care and love.❤

  • @Rajiv4761
    @Rajiv4761 11 หลายเดือนก่อน

    I would die to learn japnese work culture ,the way they work,resolve concerns & put themselves in problem on actual ground to see the bigger picture of their future ....

  • @ericclaptonsrobotpilot7276
    @ericclaptonsrobotpilot7276 10 หลายเดือนก่อน

    2:03 It's actually refreshing to hear someone in Japan that has a healthy attitude towards work and life. Their work culture is so broken over there.

  • @lvjungle2840
    @lvjungle2840 ปีที่แล้ว

    True Japanese craft

  • @charlottesmom
    @charlottesmom 9 หลายเดือนก่อน

    I just watched a video of how a brewery in Japan makes sake the way they used to, pre-machines. The amount of work it took for actual manpower to get the rice to the ideal size is mind blowing. I love that some breweries still do all the work by hand. Machines do help make it a much easier process but it seems to take some of the character out of it for me....

    • @DrPeculiar312
      @DrPeculiar312 8 หลายเดือนก่อน

      why the hell would they do that much extra work, what a bunch of morones

  • @metatechhd
    @metatechhd ปีที่แล้ว +7

    Two remarkable aspects shine in this video:
    The solidarity among breweries, showcasing the support they offer during challenging times.
    The admirable humility of the brewmaster and Nanami in their respective roles. It's refreshing to see individuals in positions of influence maintaining a grounded and down-to-earth demeanor.
    👥🌾🤝 This sense of camaraderie and humility is truly inspiring and sets a positive example for others in the industry. It's heartwarming to witness the collaboration and genuine character displayed throughout the process. Kudos to everyone involved for their generosity and humility! 🍶🙏

  • @TheSingingGardener
    @TheSingingGardener 11 หลายเดือนก่อน

    I love her style of working. She works smarter not harder while still using her skills and knowledge to producing top shelf work. 👏🏽

  • @chaoticamorningstar954
    @chaoticamorningstar954 10 หลายเดือนก่อน

    I have full respect for the people and process of Sake but am I the only one who wants to eat the polished rice because it looks so fluffy

  • @nateone6632
    @nateone6632 ปีที่แล้ว +1

    I really am in awe of Alot of Japanese artisan industries and the relaxed yet demanding nature of employers. Especially the entrepreneurial spirit, and loving to allow your employees to learn in different ways is the best way to captivate people and trusting them to learn definitely develops character. In love with it, to be honest I'd fit in with drinking culture in Japan as well..no one criticizing me for a drink "at work" or "after work for work" lol 🤣🤙

    • @ElysetheEevee
      @ElysetheEevee 8 หลายเดือนก่อน

      In Idaho, you're legally allowed two beers for lunch. Not sure if they've changed that law in the last decade or not, and many companies put no drinking during work hours or on the premises in their paperwork somewhere to deter that, but it's there lol. Just saying.

  • @Theoryofcatsndogs
    @Theoryofcatsndogs ปีที่แล้ว +11

    It is extremely rare for a woman become a brew master in Japan. Not to mention she is so young. Sake and many Japanese traditional industries rarely allow female to become a master. So this young lady is doing really well and kudos to the company president to promoted her.

    • @schris3
      @schris3 ปีที่แล้ว +2

      The president also started pretty young, so he knows that age doesn't matter if the worker show passion and skill. And Nanami have an abundance of those attributes.

    • @louisazraels7072
      @louisazraels7072 10 หลายเดือนก่อน

      @@anon_148 unlikely, the brewery is probably much more important to this man than just sex, besides he could get it any other way he probably doesn't lack money, someone who dedicated his life to a family business doesn't jeopardize it for such trivial matter.

  • @sacmaps
    @sacmaps ปีที่แล้ว +1

    0:01 with the subtitles on was a bit of a surprise...

  • @ifeelallfidgetyandwarm6098
    @ifeelallfidgetyandwarm6098 หลายเดือนก่อน

    This is as admiral as it is attractive, both for the same reasons. Gotta love a Japanese master

  • @squamiferum
    @squamiferum 11 หลายเดือนก่อน

    this will become next summer anime
    "brewmaster ni naritai"

  • @mattheweburns
    @mattheweburns ปีที่แล้ว

    I love artisans and crafts like this. But I really do enjoy unfiltered sake, much more, and I really like rice beer as well, some thing is just cleaner about it to me. I never understood why hops and barley or used maybe that’s all they had. But it surprises me that with grass being the most irrigated crap in the United States that we do not make beer out of grass seeds.

  • @smolchilli1712
    @smolchilli1712 23 วันที่ผ่านมา +1

    I really wanna cook a bowl of that perfectly spherical rice just to see what it tastes like😄

  • @Wild_D
    @Wild_D 11 หลายเดือนก่อน

    12:32 great edit with the translation on the same plane as the sign. I see the work you’re putting in

  • @DEVILDOG3334
    @DEVILDOG3334 ปีที่แล้ว +2

    I've always admired how well Japanese are able to exprees themselves so honestly

  • @richmahogany1710
    @richmahogany1710 ปีที่แล้ว

    nice rice

  • @bomgodd
    @bomgodd 11 หลายเดือนก่อน

    Seven right in a double blind taste test?! Wow. 😮

  • @Xion3Dan
    @Xion3Dan 10 หลายเดือนก่อน

    What's the background music at 2:19 - 2:35 :3 ?

  • @us7876
    @us7876 11 หลายเดือนก่อน

    9:56 smoothest transition ever! Super interesting content as always❤

  • @gaveintothedarkness
    @gaveintothedarkness ปีที่แล้ว +8

    Anything Japan: "It takes years to master how to pay the vendor for the rice"

    • @Apmangoman
      @Apmangoman ปีที่แล้ว

      😂😂...even to cook rice it need years of mastery...hell

  • @octoflex
    @octoflex ปีที่แล้ว +1

    The fact other breweries helped them makes me culturally jealous

  • @Atipat12
    @Atipat12 ปีที่แล้ว

    AMAZING +++++++++++++++++++++++

  • @edwardbader7879
    @edwardbader7879 ปีที่แล้ว +5

    The answer = we want more $$

    • @hankhillpensivecigarette
      @hankhillpensivecigarette ปีที่แล้ว +2

      ...
      the milling process is what costs money bub, leave your car engine running for two weeks versus two hundred days and tell me which time it burned more gas
      There isn't some "oh this is special japanese rice from Bangyoumomu" scene, the worker even says he can't tell where the rice in sake comes from when he drinks it

  • @jomelsonmanese1519
    @jomelsonmanese1519 ปีที่แล้ว

    wow

    • @OfficialInsiderBusiness.
      @OfficialInsiderBusiness. ปีที่แล้ว

      👆 I appreciate your audience! for supporting, I'll share with you some beneficial Insight; let's converse with the telegram tag above 📩👆...

  • @BecauseOfTheImplication
    @BecauseOfTheImplication 9 หลายเดือนก่อน

    he tapped that youngin

  • @silentstormstudio4782
    @silentstormstudio4782 ปีที่แล้ว

    Japanese rice is like shake , holding together and wet

  • @mao5737
    @mao5737 ปีที่แล้ว

    🥰Watanabe Nanami to kekkon shite kudasai🥰.🍶Watashi wa o sake ga sukidesu 🍶

  • @clanpsi
    @clanpsi ปีที่แล้ว

    Where did Niizawa Brewery used to be?

  • @official_surge
    @official_surge ปีที่แล้ว

    I want to taste the rice..

  • @aftersexhighfives
    @aftersexhighfives 4 หลายเดือนก่อน +1

    How did they figure out that you need to do that to the rice to make the sake a better? Alcohol production always astonishes me but that step specifically is.... I would do a lot of things before I figured that one out.😂

  • @somerandomfella
    @somerandomfella ปีที่แล้ว

    I wonder how or why they even came up with the polishing process? 🤔

  • @gerardsantos5351
    @gerardsantos5351 ปีที่แล้ว

    2:08 same