I've heard you say in several podcasts and videos that you need a big volume of ads to make cost caps work. If I heard right, can you explain why that is? It seems a bit strange, but as I'm trying to get up to speed on cost caps...there aren't a lot of substantive videos or articles out there.
The reason is because a LOT of cost caps don’t spend and end up flopping, so the idea is to go thru a high volume until something works. Basically, this is why he has a “backlog” of ideas If you have 30 ideas ready, statistically speaking 1-3 of them will work and start providing you the returns you want. Do this at a higher level and that’s how you scale while keeping CPA low
It seems like the benefits of cost cap aciculate over time as they build up momentum and continue to increase spend at a stable return. I'm sure you already have a video on this, but what do you like to do if you're promoting a limited time offer that's only available for a few weeks?
This is awesome, thank you. Towards the end, you talked about a scenario where sometimes a campaign will slowly stop performing, or maybe never performs great. At which point, you redesign it, and relaunch it. When you relaunch it, and you relaunching new creative and/or angles within that same campaign? Or are you turning that campaign off, duplicating it, making your tweaks and then relaunching? Thank you!!
It depends. If you don't have the budget to expand into new campaigns, then a lot of our media buyers like to add the new creative into the same campaign. But, if you have the budget creating new campaigns can work as well.
Thanks, very useful video! Exactly what I've been confronting this week, getting my costcap adsets to spend. I do have a question: this video seemed oriented towards CBO - any difference in this strategy when using ABO? My guess is "no, not really", but would appreciate an explanation if that is not the case.
We recommend using CBO, but if you prefer ABO the difference would be how you set your budget. We recommend joining ADmission to get a more detailed response to this question: www.youradmission.co/
Spent 327K to get 278K revenue....damn that is tough. You guys must have big cash reserves to front this ad spend...100 USD CPAs are very high, can you guys talk about ways to lower CAC/CPA? Maybe organic short form videos? SEO?
On a 1-day-click attribution setting though. I'm sure if you switch that the 7dc/1dv, the metrics look significantly different. Still though, you're right, it's pretty high. These guys are smart though, guessing they can afford the CACs because they crush it with retention and LTV.
What's the point of running CBO if it's 1 adset per campaign? Is it because once one of them hits, we put in more ad sets?
Still the best content for Meta acquisition! Thanks for sharing your knowledge
Great stuff here! I'd love to see a deeper dive on how you set up these cost caps campaigns in Meta i.e how many creatives per ad set, etc
Do you run this alongside advantage+ shopping campaigns, or other campaigns, or do you run them alone to prevent cannibalization? Ty!
We dont use any ASC or other campaigns. This represents the entirety of our spend.
@@taylorholiday5582 Thank you very much! Big fan of your podcast. Best wishes!
So it’s spending but not getting no sales
I've heard you say in several podcasts and videos that you need a big volume of ads to make cost caps work. If I heard right, can you explain why that is? It seems a bit strange, but as I'm trying to get up to speed on cost caps...there aren't a lot of substantive videos or articles out there.
The reason is because a LOT of cost caps don’t spend and end up flopping, so the idea is to go thru a high volume until something works. Basically, this is why he has a “backlog” of ideas
If you have 30 ideas ready, statistically speaking 1-3 of them will work and start providing you the returns you want. Do this at a higher level and that’s how you scale while keeping CPA low
If I ever get close to these numbers, you can be sure as hell I'm hiring CTC.
We're here whenever you're ready!
It seems like the benefits of cost cap aciculate over time as they build up momentum and continue to increase spend at a stable return. I'm sure you already have a video on this, but what do you like to do if you're promoting a limited time offer that's only available for a few weeks?
This is awesome, thank you. Towards the end, you talked about a scenario where sometimes a campaign will slowly stop performing, or maybe never performs great. At which point, you redesign it, and relaunch it.
When you relaunch it, and you relaunching new creative and/or angles within that same campaign? Or are you turning that campaign off, duplicating it, making your tweaks and then relaunching?
Thank you!!
It depends. If you don't have the budget to expand into new campaigns, then a lot of our media buyers like to add the new creative into the same campaign. But, if you have the budget creating new campaigns can work as well.
@@commonthreadco thanks!
Also, is this template available in Admission (we're members!)? If not, would love to use this.. I'm sure other people would too 🙃
It sure here is! Here is the direct link: docs.google.com/spreadsheets/d/1e59grZ7gOuagZWHnzqQxty3k3vKYvMKBRagFvp8bVkg/edit#gid=0
@@commonthreadco thank you!
Thanks, very useful video! Exactly what I've been confronting this week, getting my costcap adsets to spend.
I do have a question: this video seemed oriented towards CBO - any difference in this strategy when using ABO? My guess is "no, not really", but would appreciate an explanation if that is not the case.
We recommend using CBO, but if you prefer ABO the difference would be how you set your budget. We recommend joining ADmission to get a more detailed response to this question: www.youradmission.co/
Spent 327K to get 278K revenue....damn that is tough. You guys must have big cash reserves to front this ad spend...100 USD CPAs are very high, can you guys talk about ways to lower CAC/CPA? Maybe organic short form videos? SEO?
On a 1-day-click attribution setting though. I'm sure if you switch that the 7dc/1dv, the metrics look significantly different. Still though, you're right, it's pretty high. These guys are smart though, guessing they can afford the CACs because they crush it with retention and LTV.
How is this brand making any money with those roas numbers? looks like big losses.