Aimee Song: Lessons Learned From 13 Years As a Top Influencer | Forbes

Aimee Song was one of the first people to prove that social content creation (or blogging, as it was known) could be a full-time job. The Los Angeles native turned the readership of her architectural design blog, which started in 2008, into Fashion Week invites and brand partnerships, amassing over 6.6 million Instagram followers. Song has partnered with companies such as Valentino, Prada, Amazon Fashion and clean beauty brand Biossance. Her Biossance face oil registered more than seven-figures in sales when it launched, according to a rep. Song’s clothing brand, Song of Style, exclusively sold at Revolve, was the retailer’s first in-house influencer brand. A big advocate for mental health, Song uses her “online journal” to open up about her own therapy and, in a classic influencer monetization play, has partnered with BetterHelp.
Reporter: Alexandra Sternlicht
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[@radhikathakur5009]

so much focus on her age is a bit out of touch; content creating is not exclusively a young person's game like it used to be

[@DmitriRuwan]

YES, that question made me cringe.

[@welcomemoyo92]

Very true. Hated that question.

[@lilyichirauli]

Exactly 💯

[@Wolfflybynature]

Good to see more Influencers in their 30s like myself still going strong! Let’s go Aimee

[@radayeskanderov1617]

I love Aimee and yes, she is right about the growing process. We grow up together. And I appreciate her sharing with us and being so unique among others.

[@jiemilin]

You go girl, love you ︶

[@BecomingBossC]

Her name is so cute and unique. I like the pronunciation.

[@MFSG67]

I hope you interview Heart Evangelista. She is a huge influencer, has millions of followers, and is absolutely gorgeous. Heart is the quintessential "crazy rich Asian" now living in Paris.

[@SoloMotivation]

🌎 🌍
*Sometimes, the hardest thing in life is simply to take the first step.*
*I LOVE YOU* ❤️ 💝

[@Kemzozo]

Aimee! My fav 😍

[@stephanieugalde4730]

beautiful

[@janaenae1338]

Hello!!! We have to stay friends forever!

[@jen8639]

I'm confused. I went on her Instagram and its everything she says it isn't in this interview. Curated. Edited. Filtered. Also nice one Forbes for deleting my comments. Real classy!

[@CBirds]

Who

[@chardelraconner7324]

tapestry for headers is opinionated]

[@drewh3224]

Are these all influencers really making million$ and million$?

[@Wadzizoe]

Yes a lot of them have brands on top of working with brands

[@himaldutta9277]

Naah dunno who she is

[@ometofu]

Never heard of her. Someone mansplain to me

[@jenniechung8575]

Neck wrinkles

[@nathalienurse3336]

Is this the only thing you can say? WOW 😵‍💫 shows who you are!