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- เผยแพร่เมื่อ 28 ม.ค. 2015
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In a previous post, we took a behind-the-scenes look at adidas' latest offering in the form of the Ultra Boost running shoe. Now, in an HYPEBEAST PROCESS video, we get to watch the entire process in the production of the latest sneaker. Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it's refreshing to see that there is some level of human intervention to produce the polished product. From the complete knitted uppers to boxing the complete pair, this short exploration in the construction of the Ultra Boost sheds light on the breakdown of the minimal, lightweight running shoe, and the attention to detail implemented by the workers.
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This is basically Adidas' way of saying, "See guys, children don't make our shit like Nike does"
W
Hahah, yehh, I was thinking the same that bet Nike would never release such a vid! lol
TrenTonStackZ yeah plus there factory is way fuckin better
TrenTonStackZ 😂😂😂😂😂
TrenTonStackZ A big fuck you to Nike lol
Just got a pair of Ultra Boosts last week. It was my first "premium" shoe after buying $30-60 shoes all my life. I can honestly say I'm never going back. I will continue to buy boost shoes as long as they exist.
Yo where did you get yours? I'm looking for a pair
leo barrett-moses Straight from Adidas. Most colorways are in stock at stores like Footlocker, Footaction, and Champs too.
dididaly12332 Amazing price for what I've heard is known as a super comfy shoe. I wish I liked the design more though.
i got myself a pair since I could get a discount on them, can't wait for them to get shipped.
also my most expensive shoe was a pair of new balances 996 and af1s and I feel kinda bad paying roughly 150$ for them but after trying them on in a store I just wanted to get them for myself
what colorway did you get
Woow the process just shows how much respect Adidas has for their customers.The attention to detail, the quality and the time spent is exquisite.
Its much appreciated on how they show branding , material & detailing done to achieving a good quality not only reliable product to a customers satisfaction ♡
I just got these shoes today as I have recovered from a hip fracture in an accident a few years ago and couldn't really run well before now. This is the only running shoe I have had a pain free run with, they're amazingly soft and springy and I love them! It's totally worth investing in this shoe!
Damn, did you see how quick that chick boxed those shoes?! She's like a "sneaker ninja" or something.
Why you ask? Women are superheroes
+IndieCyborg dumb ass comment
+jaykob i watched it all the different speeds and its hilarious
+jaykob WELL DUH she does that thing everyday so obviously shes used to it
she is chinese，fuck ninjas
Thanks for the awesome video love the process❤
i got my first boost in 19. just got my 21's today. I'm going to go for a walk in a min, so excited!
BRO SHE JUST WENT BENIHANA STYLE ON THE PACKAGING
I thought I was the only one who saw her do that lmao
+Holly Poon I thought I was the only one who saw her do that lmao
+Holly Poon I thought I was the only one who saw her do that lmao
+Holly Poon I thought I was the only one who saw her do that lmao
haha she killed em with that spin Lol
nice to actually see the inner workings of a sweatshop!
everyone's wearing jackets.... must not be very sweaty in there...
Hahaha omg
KarambitKyle i
Thanks for an awesome video. Love the process ❤️
Wow!! Amazing! This is a very educational video. The time and effort spend in making these sneakers are phenomenal.
Dang that lady @2:59 was straight cooking while she was packaging the shoes
Back in October when I joined the army, I bought myself a pair of ultraboosts to use at Army basic training. We did a lot of fucking running but these shoes almost never let me down, the soles are just spectacular and I never felt any shock on my feet whenever I ran a 2 mile on my test or even during a 5 mile group run. These shoes saved my life, never going back to anything without boost!
Wow, work ethic is on another level..I love what I’m seeing
Unbelievable commitment, done with love to give the outstanding quality 👌
The way she packaged the shoes is so soothing to watch.
Woman at 2:57 has the coolest packaging style
she was checking for any defects
+sofia b ummm, even though the screen says "packaging" xD
that isn't sped up,
look at the guys talking in the background.
+cringy Mc'cringface thats why it is so amazing
she didn't have to do all of that tho
The process of making each shoe is amazing
It was very interesting to see how its made so you can appreciate your pair of shoes. LOVE IT ❤
I'd like to see the shoes the employees are wearing.
Walmart 2s
Probably safety boots.
jordans
Maybe adidas
Adidas Super Start
This was super dope to watch
Holy kicks 8872855129
I love coming back here for that dope tune.
Great to see how they make it. This is hard work and commitment.
Was waiting to see how they did the boost material...
yeah me too
They probably didn't because they don't want people to know the secret.
KillerKing true dat, true dat
maybe it's their secret recipe
From first glance, it looks like bunched up Styrofoam
The ultra boost is like the original energy boost except the energy boost came out first for the intention of running and is the running version of the ultra boost. Ultra boost is casual. That's why we don't see marathon runners in ultra boosts, yeezys, roshe runs, etc.
We are also adidas family, very comfortable , affordable and ofcourse worth to every penny. The detailing and the way they taking care of the comfortness fact of wearing shoes is remarkable
Its the best one yet i truly love them just the way the show the love and hard work thats being put on doing them
Where's all the 5 year old Indian kids
+geoff this comment cracked me up.. its not funny that kids do this but i was just thinking of my kids being 5 making these
+doctorMENGELE007 Jesus...
+doctorMENGELE007 😤👊🏾🤕
+doctorMENGELE007 WELL FUCK YOU
***** NO FUCK YOU
was kinda hoping they'd show how they adhere the capsules together to form the sole but i guess that's too much of a trade secret huh
I found its soothing to watch a video about a process of making something, especially with a good music. Anyone feels the same?
It so wonderful to see people dedicated their self to their work and what are they making is so Amazoning
I'm in Korea. Adidas are common here. I like Adidas, too. Students wear Adidas sneakers a lot.👍💙
Excellent video but i cant help but think in real life they have sweat shops like every other sports company
The music makes us chic and lifestyle, but the fluorescent light burn my eyes and I have to pee.
DeVante Lewis You say that but these are the actual conditions of the adidas factories. Nikes are worse.
+Brock Samson wanna stop posting this comment everywhere?
+Brock Samson Yeah shut up, THAN-MAN :)
It so wonderful to see people dedicate their self to their work and what are they making is so amazing ❤❤
Amazing to watch this process
nice visual guys
I only occasionally wear my ultra boost but the bottom layer that protects the boost midsole separated. It happened with other boost shoes in the family. I live in the tropics and the adhesive holding them together seem to weaken over time or due to humidity. I can't say anything bad about the style, performance and comfort they offered me. Really good in those areas.
glue em back up.
The finer details in their production process is so impressing, attention to details and neatness is very good.
Nice to see the process...
I'd say worth, the comfort is amazing though.
this was awesome HYPEBEAST
Wow five years and no replies
Your work is very nice and I'm so happy with it so proud too to see this 🎉❤
What an interesting video to watch... The precision it takes to make these shoes is superb❤
i need them so bad. Ive heard they're the most comfy shoes on the market..
try out some the nike roshe, come really close
+TheDuctTapeFridge NOT EVEN BY A LONG SHOT.
MultiMartinezj yeah that's what I was thinking XD
some alternatives:
huaraches, sock flies, skechers, undersized 90's with no insole
Flyknits are the most comfy shoes on the market. It's literally a sock with cushion
"the world's best running shoe" that you'll never actually wear running because you just dropped like $200 for them
Exactly, and they're not even that great as running shoes unless you're a beginner.
como algo para conseguir las adidas nastas
i got them, my dad bought them i dont know how or where
he
then which pair of shoes is the best for running ?
6 years on, still as comfy as ever, beater pair for work now
Wow amazing processing
not your average sweatshop, Adidas does it right
these are really easy to find where I live. Don't know how people aren't able to get their hands on a pair. you find these at stores all the time
send me one
they are not making anymore of this series of purple, and black, im lucky i got a pair but i want a new one, they are getting all messed up
ᄅ98 where do you live?
Nice video, now I know that my best running shoe is made with such care and attention to detail, thank you
❤ beautiful work
sweet moves @ 2:58
phil amante Lol that's what I thought.
dope right
Boost is great (I love mine), but from a business standpoint it's kinda
strange because Adidas didn't engineer the material themselves and BASF
doesn't have a monopoly on it. The exact same kind of TPU foam is now
being used by Saucony and Puma. I'm sure other sneaker brands are in the
process of adopting it, so it's on the path to becoming as widespread
as EVA. All of Adidas' gains in the market are based on a technology
that their competitors can also use.
Great insight of the products 😊
I use to spend 60-100 on running shoes all kinds of different brands nike,new balance,asics,reeboks even adidas its self!!! I always ended up with the same problem! Knee,ankle,calf pain! Until i found these!! All those problems went away!!! Worth every penny!
2:58 got me like "wow!", lady's got some skill.
2:58 shes faster than the speed of light 🤣
Nevermore Lilzkie that mean black hole cant catch her?
Its nice actual see process, and the dedication towards the best Adidas pair❤
This is so interesting and really insightful.
that..was..awesome..!!
It’s been 4 years wow
@@Ellisgchan yeahhh
I have to admit these are the best running shoes I have ever worn.
They are great! I would say a pair of ASICS i have are pretty great for running as well, but the are ugly as sin. lol
Wow incredible job can't wait 2 wear this Adidas. I love it.
It's amazing how quality is processed and you know for sure that it is comfortable for daily activities and work
This would be a cool job if they didnt slave you and paid you a better salary. But this factory looks very clean vs the many many others.
.
+iAmKhanhh _ no, that's nike you're thinking of.
nah bro it's Nike Nike treat employees just like slaves
+duMaurier15 You been to the factory?
+EpyonRoyal nike is based in Asia, there are very bad child labor problems there
THANKS GERMANY!!!
Bastian Calderon Indonesia 😂😂
Bastian Calderon indonesia
Talking from experiencing the brand comfort wow it stunning 👌
Wow the process is so amazing 🤩
186 thumbsdown are from nike fly lovers
you know how many i would sneak out and sell?
thanks for this informative video
It's the dedication for me❤
2:57 BEST INBOXING EVER :D :v
1:45.... we get it you vape...
stfu minecraft kid
Sans stfu bitch
Its nice to see the manufacturing of these shoes
Great to see how they make it I did know❤
if i worked their i would just make me some ultra boost during my break
maybe in some fabrics when you know how the system works you can do it when your're smart ^^
Adidas gets them made for 3 cents & we buy them for $180 😍
This process is very good because is showing us more experience good job❤
Love the introduction. ❤
i'm all for fair trade. at least the facility looks clean and isn't cramped...
+tizzu212 probably true unfortunately.
90% of people buy them for the comfort not for running. I wish Adidas would put ultra boost on the old school shell toes Adidas n the Kareem's. That would sell like hot cakes.
Looks really nice, sure will buy.
Its actually the best and their dedication towards the Adidas brand is unquestionably ❤
Made with the delicate touch of Chinese hands.
OldSport
What happens to the uppers if they are not perfect..😬
This was cool to see them made
Its very awesome when you see what is happening in the market ❤
see? no way this shoe can cost $200, wtf adidas? nice shoes. by now raw profit on these shoes must reach Moon.
.
+Cod 4 smh
But "engineering" ...
p.s yeezys, nike jordans etc. lmao
b-b-b-b-but.... materials from "NASA" LMAOOOOO
"The World's Best Running Shoe" MWAHAHAHAH
First "expensive" Shoe i have ever bought, got them around 2 weeks ago and they are awesome!
Marvelous 😍. Like the process wow ..
Amazingly so as Adidas fits ❤
in India we wear goldstar shoes which worth 3 $......#best running shoes ..lol..
We all know why their shoess are made in Indonesia .
Love this video
Wow this is magical...❤
How many cents did those Chinese workers get paid?
Enough to buy a home in china in 10 years. What
Anout you, how many hundreds did you make yet still can't affort a small apartment?
Jason Denton true
Jason Denton I've got my own apartment in Melbourne CBD and I worked hard for it. It's sad when people like you project their insecurities onto others. I doubt you even have a bicycle to ride on let alone a car or house.
Have you even been to China? I've worked in Beijing for 2 years and I know how hard it is for those workers. I've seen where they live and I'm happy If these workers can get a house. What you don't realize with that tiny shit you call a brain is that I was insulting the companies that pay those workers pennies you uneducated dumb cunt.
EXCUSE ME? 10 years working on making shoes to buy a house ? Let's me count, 3000 RMB for one mouth,u can earn 36000 RMB if u don't pay anything including food eating per year.HOW MUCH about the prices of house?It will spend 500000 RMB if u buy a mini house about 50 m²,it will take u whole 14 years without living expenditure.AND there are little parts who wanna be a worker in China now,smart machines will replace them
Justin Lai not fugly like you. must suck to go out and have people stare at that nose... disgusting
all they have to do is pay these people better wages. give them a honest cut of the price so it doesnt all filter up to the corporate elite.
Very comfortable, I use this now.
Parabéns, são lindos os sapatos