I can't blame Gen Z. I'm a millennial and all I want to do is get a small cabin in Vermont so I can tap trees for maple syrup and never see another human being ever again.
‘The Golden Girls’ aka The OG Coastal Grandmas had a big hand in making senior citizens cool. We’ve always reacted positively to elderly people living their best lives. That doesn’t make big bucks for the bottom line for some people.
The aesthetic is not about the romantic love and starting over at all. It’s much more Golden Girls: female friendships, knowing who you are and what you like, not performing a persona for anyone. Wearing timeless and comfortable clothes instead of having to look sexy and trendy is freeing even for a 20sth yo. So is decorating your home and living a relaxed lifestyle with time for conversations, food and books instead of partying or dating all the time. Notably, men aren’t in the picture. Just clothes, home decor, books and food/drinks. It’s a more stylish spin on the cat lady and we can finally celebrate her.
I’d love to see a take on Black Girl Luxury and how Black women and girls are leaving struggle love and being the “strong Black woman”, to pamper themselves. Also how so many black women get hate because of it too. 🥰
Well, I'm 51 year old BW and I've started making my plans to live on somewhere here on the UK coast. I just did know there was a hashtag 🤔 for it. I'm not quite there yet as I still need to work, but its coming, Mark my words, I'm going to make it happen.
This isn't even new you just so happen to be in that stage of life where your peers are doing this. But trust me Black women have been doing this since the 80s
@@rvawildcardwolf2843 the story wasn't about a senior citizen though. it was a woman approaching middle age starting over after a divorce. I don't even think her character had kids yet.
Diane Lane’s role in Under The Tuscan Sun is like Julia Roberts Eat Pray Love. Hmmm…now I think of it, can The Take do a video about solo women traveller tropes about finding themselves and love at the same time?
Yeah.. Wanted to leave the same comment, found yours. I didn’t know how old she was then, but clearly too young to be there. And now I’m just sad cause I’m 38. And I don’t even feel like a middle age woman..
It's pure escapism. Most 50 year olds aren't living this lifestyle, many are still working 40-50 hour weeks with no end in sight. Retirement might not happen till 80 the way things are going these days.
The thing about being a coastal grandma is that it doesn't seem to exist without hustling first. I mean, how else are you going to afford to traipse around a waterside location and wear light colored sweaters? I personally want to skip the hustle part and skip straight to cottage living lol
Many of them got there through a combination of marriage, inheritance, good investments and an economy that was beneficial to their generation. The situation has been very different for the younger generations, starting with Gen X.
I think you can also scale down. Do a æn adaptation to your means. As for me I rent (un-limited) a small house in a village, fields and forest just outside the door, with a garden. That is very affordable even working part time. Besides location and the work, I'm living coastal grandma'. Quiet, peacefull. No hustle, no chasing men, no nothing.
I’m a younger Millennial and I want this aesthetic. My grandma who is a black woman has been dressing like this for years. She moved from New York to Florida in the 90’s after retiring and that’s when she started dressing like the “ Coastal Grandma “. I actually starting wearing more turtlenecks, white clothes, loose dresses, and capris because of my grandmother. I would love to relax, walk on the beach, cook, host dinner parties, give myself a glass of wine, and tend to my garden.
Keywords "after retiring" Gen z has to work for the next 3 decades , something they are trying to avoid. I bet they would scream if they had Diane Keaton joint pains and osteoarthritis in that nice white turtle neck
@@whathandleUtalkabt hmm I don’t think that gen z doesn’t want to work tho.i feel like it’s Other way around.Our generation is obsessed with being productive,goal-oriented,successful in their career and all that.Even too much.That’s what I see in people my age
Your missing an important point here and is all these women are mostly SINGLE. Showing their lives as aspirational, when most people are terrified by the idea of ending up single in their forties, is quite revolutionary and comforting at least.
looks like you need a few million in real estate and other assets to effectively be a Coastal Grandma. so I guess find yourselves a 72 year old insurance company senior VP who's gonna drop dead soon, kids, because that's how Coastal Grandma's get their lifestyle.
Seems like putting a pretty face on Capitalism. All aesthetic, but no push to make it his lifestyle available to all people. Dress it, but don't forget it's surface level compared to the changes that society needs to heal and even function a basic level.
When I was 15 in the mid 90s and stuck in an abusive home I couldn’t wait to skip ahead to adulthood when I could have control over my life and feel good about myself It just takes on a different form as new generations attempt to cope with their trauma
Gen Z aren't the only ones who want a comfortable retirement. We're all exhausted. It's very unlikely that we'll get the retirement we want/deserve, this aesthetic is as shallow as the rest. And regarding the last point about the climate crisis, of course we all hope we can reverse (at least some of) the effects, but we have to do the WORK we ever want to see positive change. Period. So instead of contributing to global waste by buying more taper candles and cream tote bags, maybe consider...not doing that.
Yeah I agree with you but sadly I honestly think it’s too late to reverse anything. It would take changing our entire way of living around the world, and it would take a catastrophe world emergency if things are going to change… and well… you saw how everyone lost their minds with lockdown…
What a surprise, in a pandemic and economic recession, a lot of young women want to imagine themselves as carefree, rich and in control of their lives and environment.
Honestly I can relate! Lol I don’t want to be a mom but would love to be a grandma! My plan when I get old is to find someone who doesn’t have a grandma and be there’s and spoil them.
Women in their 50’s don’t worry so much what others think about them, very liberating. We don’t put up with men acting like boys anymore. Sometimes I tell my adult daughter to embrace her inner 50yr old and set some boundaries, enjoy your alone time, and tell that inner voice/inner critic to go f*** itself already. I love my 50’s… my husband however probably misses his young codependent wife, haha.
As a gen z, this is totally me. Everything is so difficult. So many problems, little solutions and not one actually being applied. We have to juggle so many things. We have to be feminist, but also supporting men, anti racist, support LGBTQ+, be educated and while doing that offending no one or you could potentially end up viral for making a mistake. We have to cook, clean, have a relationship and work. We're supposed to be productive members of society but also have work-life balance. We have to be individual and have our own style. Who likes boring people after all? Not too much tho or you'll end up on r/cringetopia. Btw, won't you please save the planet from climate change while boomers have fun on the cruise, please? What do you mean you don't want to bring children into this situation, the economy needs them! I feel like there's really no end. I support a lof of the progress our generation has made, but everything is just so much. Mistakes aren't really allowed, everyone is watching you. Sometimes even thinking of all the burdens we carry can numb and paralyze me. I'm a very ambitious person but on those days (most of the days, sadly) I would love being old, away from society and not having to worry about all of that.
@@BlackBerry-ej6ot while I'm sure every generation has their struggles and worries, I think they are getting bigger and bigger with globalization. Hundreds of years ago you knew your town and maybe a few others. The worries of people far over the ocean were unknown and unimportant to you. Today you know and, rightfully so, have to care about them. The magnitude is just growing more and more. I'm sure compared to the struggles of coming generations, ours will also pale. To add, the economic situation is also not goof anymore, opposed to gen x and boomers, as millennial (if I remember correctly) are the first generation that isn't richer but poorer than their parents. Completely forgot the economic struggles lol
Like others said, there are similarities with other generations, but obviously not the part about dealing with climate change. Your generation is more aware about that. Today, anxiety about climate change is shared by all generations, but I remember never being anxious about it when I was a teenager. One other thing that is different : you said "every one is watching you". What an awful thing to feel. I guess it is social media ? Another thing that makes your teenhood more difficult than the one of previous generations. The biggest life-changing thing you can do to make your life a little easier, is to say goodbye to these social medias. I know it is not always possible, especially if you are young, you may need to "exist" on them, to have friends. But as you will grow up it will become less important. I left all social media when I was 27. I am 32 and regret nothing. I don't feel the pressure anymore (to do things, to show support for something before even having the time to build my own opinion, to show that I accomplish things...). I only have Whatsapp to communicate with family and friends. And an anonymous twitter account to follow some people and subjects I am interested in, but I never post and anyway I have a pseudo. So I don't "exist" anymore, as the real me, on social media. I won't lie, it demands some effort, some extra energy, to stay connected with people without social media, but it is worth it. Life is really better without them (or with drastic limitations on them). Good luck :)
@@peaceloveandmusic8 thank you. I'm already only on TH-cam and I've never been one to post on social Media. You can't really escape it though. Social media has created a culture that exists offline as well.
This is just one demographic. I am a Gen Z member and I need to educate myself better and get a degree so I can literally live this fantasy-like life one day. My country's economy was ruined by previous governments so we have to educate and serve for our country's future. Sure, most of us Gen-Z-ers have progressive and liberal values but we do not share these kinda ideas. Every Gen Z member is NOT western.
Never seen a grandma remotely like any of these. The ones I know are overweight, dowdy, wrinkled, and never go to a beauty salon as far as I know. These just look like movie stars or models that got a little older. Not so hard to do when you're pulling in that kind of money, I suppose.
Because its really about how rich they live. They are not normal rich. They are beach house in the hamptons rich or monterrey bay rich. Ie not a $5M house, that's a 8M house at a minimum. "Self care" is bs for consumerism.
Diane Keaton was only 57 in Someting's Gotta Give and Jack Nicholson was 11 years older than her. They weren't even the same age! and 57 is not old especially not now.
The problem is they are making the payoff a ridiculous level of unattainable wealth and trying to pass it off as actually not being obsessed with consumerism..... This is not about a beach house, it's a beach house in the hamptons or monterrey bay. It's not "self-care" it's about consumerism of clothes and products they can't afford. That is not self care but a lot of young women think a pedicure is self care. The sad thing is they are still obsessed with image and material wealth but now instead of just leaning into that like the 80s or 90s these 'poor' (can't afford a $8M house) are under pressure to pretend they are not materialistic. Gen Z cares about the environment? Really? Give me a break. Sorry you don't actually care about the environment if you're using all that crap product and aspiring to be a songle rich white woman occupying a 3k sq ft house in the hamptons. The waste in those aspirational homes is not 8n any way shape or form environmental. Gen Z says they care about women and the environment but then want to emulate the Kardashians and Taylor swift. Saying you care isn't actually caring.
I feel so identified by this aesthetic and I love how it helps me to scape the stress of life in general, Literally the only thing I want to do in life is living in a cottage, cooking pasta and drinking wine while having fun
@@mimah1015 Well, if you think about it, white women receive all the benefits of imperialism and white privilege, but they give themselves a moral pass on all that because women didn't do the physical work of conquering and enslaving. So yeah, the antebellum plantation owner's socialite housewife is pretty much the pinnacle of female leisure and having time for "self-care", provided you update the aesthetic by removing the husband and children from the picture.
@@jbtechcon7434 The slaves might also be updated to be mere servants who carry out household tasks. All in all, that asthetic is definitely on its way. I've already seen some online saying the want regency era feminism back. The kind of feminism that required you to be the head of your household (which usually resided in a mansion full of exquisite furniture, servants and ivory ornaments), because your military officer husband was away at war all the time.The kind that required you to wear pearls, and clothe yourself in expensive linen, own acres of sprawling lands in which your children played and rode their ponies across and basically live in splendor, as you sat around all day doing nothing but sipping tea and waiting for your husband to return. 😂😂 I'd admit, it's even more appealing than the "slave master's wife".
I get wanting to skip a majority of adulthood, for damn sure, shit, I've entertained that idea more than I care to admit, but the thing is about the Coastal Grandma truly is that she rose FROM those hardships, experiencing those shifts in priority and points of view.
Really? people are inspired by Paris's mother? She was awful on that doc how she treated Paris, sending her to that horrible camp when she was a teen. When Paris was talking about it, her mother wasn't phased or seemed remorseful.
I'm a millennial but I've always wanted to be at least 50, even as a little kid. I contribute it to a lot of it to seeing "fabulous at 50" articles being on the front cover of magazines in the grocery store in the late 90s. Think about all the rockstars of the 70s having milestone birthdays and still being IT, yknow? makes sense to me. Also they are done discovering who they are. They know and they have nothing to prove.
I'm so ready to retire I just can't wait to die in peace even though I'm only as old as in my twenties. In the meantime I'd rather live miles and miles away from modern human-society plus toxic relatives and live in a cottage in the forest with one or two loyal dogs or a dog and a cat.
I dont mind working, as a millennial, providing it's mentally stimulating, or I feel like I'm growing. The idea of doing the same job again and again for decades terrifies me. I became a full-time video editor, so for the most part, it's great... mostly. Theres nothing more soul crushing than having edited your 500th wedding video 😭 I was diagnosed with ASD when I was 8, and feeling uncomfortable with monotony was frowned upon and "just apart of life". I was told I would never succeed in any workplace because of my having ASD and that "only real men do work without complaining". Ouch. Two days ago, my offer on a house was accepted and I now own my own home. My entire savings have been accrued through means of mentally invigorating work. I feel for Gen Z, I really do.
We're not. The point is escapism. Also, it may be a trend on TikTok (a small one), but most regular young people aren't even participating in the trend, let alone actually living in a house on a beach or buying tons of clothes to fit the aesthetic. It's more like a fantasy some people want to emulate (within their financial budget) or at least admire, kind of like the cottagecore or dark academia trends. I didn't even know about this trend until some other TH-camr started talking about it about a month ago.
Diane Keaton's character in Something's Gotta Give is a succesful play wright who can live the way she wants and where she does, because she has worked hard for years and years. She's an older woman, who *still* works - because she loves her job. It worries me that some people want to pass on the journey of getting there and just go straight to the results. If you just like the asthetic, that's fine. If you *do* want to work, but focus on not stressing yourself in the proces, that's really good! But trying to slow down so much and only getting the end results, so it seems like you never want to work and make your own path in life, seems entitled to me.
I had to stop and collect my thoughts when I heard you say, "Gen Z is vintage obsessed. They're wanting to go to the 80s." That's my era! Welcome, welcome! Things WERE easier. And harder. Super vibrant!
@@petrichor499....? I am? the aesthetics is representing a goal so of cos ppl are doing it. Also just bcos one works does not mean u get to retire comfortably.
It's interesting that a channel I originally subscribed to for the video essays on movie tropes, is now keeping me informed on TicTok aesthetics I otherwise would be unaware of.
Nah. Guess I'm the strange 46 year old who doesn't aspire to this aesthetic. I aspire more to Iris Apfal. She's so brilliant. But I love Grace and Frankie
Wanting to skip pass adulthood to old age. So all gen-Zers are basically Ted Mosby from the How I Met Your Mother season four episode entitled Murtaugh? Also, I can relate to escapism. It’s one of the reasons I want to be a writer who writes fiction.
TV & movies are full of cool grandmas & divorcees who, if you do the math, would have had to have babies in their mid 20s who in turn had babies in their mid 20s. THAT's the only way a coming-of-age woman can get advice from her wise gran who is still spry.
For me as a millennial the costal grandmother reminds me that I don't have to have it all by 30 or 40. I can have the dream love, house, life when I'm 50, 60, heck any time! It gives me hope and calm. No more working too hard and worrying myself sick. I'm treating myself good for that long life of bliss vibe.
I think these people cosplaying as rich are a little silly as a rich young adult. They are totally negating the fact that a lot of work goes into maintaining money and having a sustainable lifestyle as a rich person. My wealthy family members in their “grandma” years are very busy managing rental properties and ensuring the financial stability of their kids. They are far from lounging around. Also I’m gen z.
This is literally my grandma's fashion & decor lmfaoooooo I love that it's trendy now! Jane Fonda's Grace could've just as well been based on my grandma as well 😂
If only Nora Ephron was still with us, they’d be happy to see this aesthetic. Shoutout to Nancy Meyers as well. Also, I miss my grandparents so this aesthetic is just a reminder of them. Although they wore slightly different clothes.
I want to be the Coastal Uncle. Get a small house, an old beater car, work just enough to pay the bills, see my nephews and nieces when I want. And I don't need plastic surgery or anything lavish.
I’ve always love Meryl Streep’s character in It’s Complicated, not that old but around middle age. The kids all grown up, new house renovation, new partner, and still running business that’s in accordance to her passion
The coastal grandmother is an ideal of womanhood, and a reclamation of the joys of the home as opposed to the joys of the workplace. She is a reaction against both the Girlboss and the Influencer, as well as city living and artificial displays of wealth.
I want to add that the "Clean Girl" aesthetic is cultural appropriation where the sartorial and beauty traits of Black and Brown women are taken, as POC women are accused of looking "ghetto" while it gets to be elevated on women whose beauty is held up as an ideal
I have to admit that makes no sense because after adulthood is death unless you separate old age from adulthood. Than you are looking forward to pain. Real old age is miserable and than you die.
I’m a 23 yo married and soon-to-be-mother and I’ve always loved this style! My mom’s cousin has this exact style and she’s 80! I love her life and everything about her style, taste, and relaxed life! I learned so much from her including decorating and ironing my bedsheets:) I love keeping my home clean and tidy, a lot of baby and french blues and have more of a French country decor style than coastal. This style is just natural and chic😻
I dont even want to have children but I am dying to be a loving grandmother who has all the good vibes, good books in her private library, wonderful stories to share and a spunk of life that inspires the youngsters😂guess I will be the adopted granny of random kids in my neighborhood
Hi second time asking for this :) Please make a video about things happening in Iran right now, the struggle and the purpose they have tells a lot about women right and harsh abused that women are facing in Middle East. The impact of Iranian women work on the general view and definition of feminism cannot be ignored. and a thought-provoking slogan Women,Life, Freedom and the message it holds .
I'm 41, so a little older. 40's are supposed to be "the new 20's". I do have a 4 year old but I'm happily part coastal grandma'. Not that I have money, because I'm part time but I moved from a busstling big city to a village of 2400 people. I have a very affordeble 2 bedroom house, a fairly, partly self sufficient garden and get myself and my daughter around on a box bike. Done with dating, finally at peace and trying to level, following divorce. Why would I wear those annoying jeans and tight fitting jeans? Do I want to look well groomed? Yeah. But looser kaftan's that adjust's to periods and other bodily changes, elastic wsste oants and tunics, long cardigans, a little coastal boho (loving Grace and Franky!) - yes please. All I want is peace and balance. I'm done with the hustling and trying to impress.
I just recently took up an interest in growing zucchinis and perfecting Ina Garten's recipe for chicken piccata. I didn't have a name for this phase but now I do.
Another thing i like about this look and Gen Z attitude is that they have started to swing away from the super cakey-overdone makeup styles that were in fashion a few years back.I love makeup but i always thought i could never wear the very pigmented eye shadows or purchase product after product before having used up what i have,"influencers" at the time made it look like the norm to spend 1,5 hours a day to get ready and do binge purchases.
I watch a lot of old movies and your take reminds me of pre-Coastal Grandma archetype Auntie Mame. Rich, and single (almost asexual) she lives by her own rules. Mame's aesthetic is urban vs. suburban outdoorsy, but her ideology is similar as in not afraid of growing older, but embracing it.
Interesting take. I've never heard of this term, or many other covered by this channel. It seems that TikTok fuels a lot of it. That would explain why I've never heard of it, as I don't have a TikTok account. Weird aesthetic. Just seems like wanting to emulate older, wealthy white women. Whatever floats your boat.
It does. And it comes off as if they are living some sort of fantasy world out, rather than reality. I've noticed a trend in the younger crowd almost "acting" or "cosplaying" specific things such as the "coastal grandma". This includes dressing and acting like characters from movies instead of just being a genuine person. These people remind me of characters, not real people. Thank God I've not met anyone like that in real life. Just an internet observation.
Now i get why the kids love me! I’m Gen X 50 but i look 30 and am trying to dress for my life now as a costal grandma and its making me look Gen z! 😂 I moved to Georgia from NYC and am obsessed with Nautical theme, tropical plants , and decorate with shells
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Basically a Grandma that got money, is boujee but classy lady, and doesn't care for anything! Future goals in my 60's, here I come.
Climate Change : Let me stop you right there hun
Yea a Grandma that worked less than 40hrs a week most of her life.
I can't blame Gen Z. I'm a millennial and all I want to do is get a small cabin in Vermont so I can tap trees for maple syrup and never see another human being ever again.
That sounds so nice. I'll need my manga collection! 😂✋
If everyone practiced birth control you could do this easily
If state governments weren’t trying to ban birth control, it would be easy.
same but in alaska
ah yes, the misanthropic trait all millennials have
‘The Golden Girls’ aka The OG Coastal Grandmas had a big hand in making senior citizens cool. We’ve always reacted positively to elderly people living their best lives. That doesn’t make big bucks for the bottom line for some people.
The aesthetic is not about the romantic love and starting over at all. It’s much more Golden Girls: female friendships, knowing who you are and what you like, not performing a persona for anyone.
Wearing timeless and comfortable clothes instead of having to look sexy and trendy is freeing even for a 20sth yo. So is decorating your home and living a relaxed lifestyle with time for conversations, food and books instead of partying or dating all the time. Notably, men aren’t in the picture. Just clothes, home decor, books and food/drinks.
It’s a more stylish spin on the cat lady and we can finally celebrate her.
Perfectly said
💯💯💯
I love it, I love it so much
Kate Winslet in “The Holiday”: underrated coastal grandmother vibes
I’d say more cottage core
@@LeahWalentosky Oh true. I mean she does live in a literal cottage…
Oh, I walked out of that movie, the second time I ever did that. Still can't watch it, what a horrible movie 😳
@@rammsterdamm020 its not that bad!
I’d love to see a take on Black Girl Luxury and how Black women and girls are leaving struggle love and being the “strong Black woman”, to pamper themselves. Also how so many black women get hate because of it too. 🥰
I love how loaded this comment is bc it’s literally that revolutionary 🥰😆
Well, I'm 51 year old BW and I've started making my plans to live on somewhere here on the UK coast. I just did know there was a hashtag 🤔 for it. I'm not quite there yet as I still need to work, but its coming, Mark my words, I'm going to make it happen.
This isn't even new you just so happen to be in that stage of life where your peers are doing this. But trust me Black women have been doing this since the 80s
@@Chris-rg6nm I know. I would still like a take on it. 🙄🙄
@@Chris-rg6nm be quiet Chris.
Diane Lane was 38 in 'Under the Tuscan Sun'. Her inclusion in costal grandma is defamatory.
It is, but 38 is Senior citizen for women in Hollywood. It's ridiculous but that's how they cast.
@@rvawildcardwolf2843 the story wasn't about a senior citizen though. it was a woman approaching middle age starting over after a divorce. I don't even think her character had kids yet.
Diane Lane’s role in Under The Tuscan Sun is like Julia Roberts Eat Pray Love. Hmmm…now I think of it, can The Take do a video about solo women traveller tropes about finding themselves and love at the same time?
Yeah.. Wanted to leave the same comment, found yours. I didn’t know how old she was then, but clearly too young to be there.
And now I’m just sad cause I’m 38. And I don’t even feel like a middle age woman..
@@natalyamartirosyan same. I'm also 38 and in many ways feel like I've just started mastering adulthood. Folks our age still starting families
The coastal grandmother worked her ass off for everything she has and now she really appreciate and enjoy it
It's pure escapism. Most 50 year olds aren't living this lifestyle, many are still working 40-50 hour weeks with no end in sight. Retirement might not happen till 80 the way things are going these days.
I’m retired…every Saturday and Sunday
The thing about being a coastal grandma is that it doesn't seem to exist without hustling first. I mean, how else are you going to afford to traipse around a waterside location and wear light colored sweaters? I personally want to skip the hustle part and skip straight to cottage living lol
in many depictions, there is a dead or divorced husband who had a good job that required him to be a workaholic jerk, and he provided all the stuff.
@@perfectallycromulent Having to put up with a bad husband is definitely a hustle if you ask me. Hard work is hard work lol
Many of them got there through a combination of marriage, inheritance, good investments and an economy that was beneficial to their generation. The situation has been very different for the younger generations, starting with Gen X.
Or you marry well and your husband leaves you well off.
I think you can also scale down. Do a æn adaptation to your means.
As for me I rent (un-limited) a small house in a village, fields and forest just outside the door, with a garden. That is very affordable even working part time.
Besides location and the work, I'm living coastal grandma'. Quiet, peacefull. No hustle, no chasing men, no nothing.
Many of us may never have the careers (or relationships) to be able to afford the actual lifestyle, but we can afford the aesthetics and attitude.
I’m a younger Millennial and I want this aesthetic. My grandma who is a black woman has been dressing like this for years. She moved from New York to Florida in the 90’s after retiring and that’s when she started dressing like the “ Coastal Grandma “. I actually starting wearing more turtlenecks, white clothes, loose dresses, and capris because of my grandmother. I would love to relax, walk on the beach, cook, host dinner parties, give myself a glass of wine, and tend to my garden.
Keywords
"after retiring" Gen z has to work for the next 3 decades , something they are trying to avoid. I bet they would scream if they had Diane Keaton joint pains and osteoarthritis in that nice white turtle neck
@@whathandleUtalkabt hmm I don’t think that gen z doesn’t want to work tho.i feel like it’s Other way around.Our generation is obsessed with being productive,goal-oriented,successful in their career and all that.Even too much.That’s what I see in people my age
Well this aesthetic ties in with the Grandmillenial trend too. I love it, its so me
@@jjjiiddppeew1810 some, alot of em are stoners they smoke weed and chill out I've seen em I am Gen Z and I'm a Stoner
“I wanna be the drunk, cool aunt who travels and has loads of cash.”
Robin Scherbatsky?
Your missing an important point here and is all these women are mostly SINGLE. Showing their lives as aspirational, when most people are terrified by the idea of ending up single in their forties, is quite revolutionary and comforting at least.
looks like you need a few million in real estate and other assets to effectively be a Coastal Grandma. so I guess find yourselves a 72 year old insurance company senior VP who's gonna drop dead soon, kids, because that's how Coastal Grandma's get their lifestyle.
Seems like putting a pretty face on Capitalism. All aesthetic, but no push to make it his lifestyle available to all people. Dress it, but don't forget it's surface level compared to the changes that society needs to heal and even function a basic level.
When I was 15 in the mid 90s and stuck in an abusive home I couldn’t wait to skip ahead to adulthood when I could have control over my life and feel good about myself
It just takes on a different form as new generations attempt to cope with their trauma
Gen Z aren't the only ones who want a comfortable retirement. We're all exhausted. It's very unlikely that we'll get the retirement we want/deserve, this aesthetic is as shallow as the rest. And regarding the last point about the climate crisis, of course we all hope we can reverse (at least some of) the effects, but we have to do the WORK we ever want to see positive change. Period. So instead of contributing to global waste by buying more taper candles and cream tote bags, maybe consider...not doing that.
Well said
Yes, however for Gen Z it's unique because we've barely started our adult lives and we already want out. Others had their wild youth and fun.
Amen. Chances are those coastal homes will all be under water if gen z ever do get to retire.
Yeah I agree with you but sadly I honestly think it’s too late to reverse anything. It would take changing our entire way of living around the world, and it would take a catastrophe world emergency if things are going to change… and well… you saw how everyone lost their minds with lockdown…
im sorry but this has gotta be the whitest trend gen z has come up with to date
LMAO!!
Oh, shut up.
My grandma dresses like this and she is black. I want to dress like this as well.
@@PrettyPrincess9609 but that's an actual grandma, not 20 year old cosplaying as one
What a surprise, in a pandemic and economic recession, a lot of young women want to imagine themselves as carefree, rich and in control of their lives and environment.
I mean, I get they're the current youth, but aren't all these Gen-Z videos becoming tiring? Or there are no other topics left?
Has anyone asked Diane Keaton if she approves the trend? She’s always been a fashion icon.
Honestly I can relate! Lol I don’t want to be a mom but would love to be a grandma! My plan when I get old is to find someone who doesn’t have a grandma and be there’s and spoil them.
I feel the same way!
I like this idea!
I don't think it's only gen z...
100%, I'm gen Y/Millennial in my 30s and I already want to retire. :')
I want to bake and tend to my garden. Well, maybe not a garden because I have a reverse green thumb.
I'm 39 and drooling over the dream of being an idgaf costal grandma. But once I remember my finances that dream will wither and die
Fr. This is everyone I think. Who doesn't want to escape their hectic work life and into a fun and relaxing life like that?
I don’t need to be coastal, I just want to be retired comfortably retired.❤
Um what Seriously this channel should be named " Take on Gen Z"
Women in their 50’s don’t worry so much what others think about them, very liberating. We don’t put up with men acting like boys anymore. Sometimes I tell my adult daughter to embrace her inner 50yr old and set some boundaries, enjoy your alone time, and tell that inner voice/inner critic to go f*** itself already. I love my 50’s… my husband however probably misses his young codependent wife, haha.
I’m feeling the same way about being in my 50s. ❤ I also agree on your husband comment. I’m definitely not who I was years ago.
As a gen z, this is totally me.
Everything is so difficult. So many problems, little solutions and not one actually being applied.
We have to juggle so many things. We have to be feminist, but also supporting men, anti racist, support LGBTQ+, be educated and while doing that offending no one or you could potentially end up viral for making a mistake.
We have to cook, clean, have a relationship and work. We're supposed to be productive members of society but also have work-life balance. We have to be individual and have our own style. Who likes boring people after all? Not too much tho or you'll end up on r/cringetopia. Btw, won't you please save the planet from climate change while boomers have fun on the cruise, please? What do you mean you don't want to bring children into this situation, the economy needs them!
I feel like there's really no end. I support a lof of the progress our generation has made, but everything is just so much. Mistakes aren't really allowed, everyone is watching you. Sometimes even thinking of all the burdens we carry can numb and paralyze me. I'm a very ambitious person but on those days (most of the days, sadly) I would love being old, away from society and not having to worry about all of that.
Sounds like the thinking of every generation before (in some way or other). Well said, can feel you.
@@BlackBerry-ej6ot while I'm sure every generation has their struggles and worries, I think they are getting bigger and bigger with globalization. Hundreds of years ago you knew your town and maybe a few others. The worries of people far over the ocean were unknown and unimportant to you. Today you know and, rightfully so, have to care about them. The magnitude is just growing more and more. I'm sure compared to the struggles of coming generations, ours will also pale.
To add, the economic situation is also not goof anymore, opposed to gen x and boomers, as millennial (if I remember correctly) are the first generation that isn't richer but poorer than their parents. Completely forgot the economic struggles lol
What you described isnt just genz.
But let's be clear, the aesthetic you are after is the aesthetic of what people call a boomer.
Like others said, there are similarities with other generations, but obviously not the part about dealing with climate change. Your generation is more aware about that. Today, anxiety about climate change is shared by all generations, but I remember never being anxious about it when I was a teenager. One other thing that is different : you said "every one is watching you". What an awful thing to feel. I guess it is social media ? Another thing that makes your teenhood more difficult than the one of previous generations. The biggest life-changing thing you can do to make your life a little easier, is to say goodbye to these social medias. I know it is not always possible, especially if you are young, you may need to "exist" on them, to have friends. But as you will grow up it will become less important. I left all social media when I was 27. I am 32 and regret nothing. I don't feel the pressure anymore (to do things, to show support for something before even having the time to build my own opinion, to show that I accomplish things...). I only have Whatsapp to communicate with family and friends. And an anonymous twitter account to follow some people and subjects I am interested in, but I never post and anyway I have a pseudo. So I don't "exist" anymore, as the real me, on social media. I won't lie, it demands some effort, some extra energy, to stay connected with people without social media, but it is worth it. Life is really better without them (or with drastic limitations on them). Good luck :)
@@peaceloveandmusic8 thank you. I'm already only on TH-cam and I've never been one to post on social Media. You can't really escape it though. Social media has created a culture that exists offline as well.
This is just one demographic. I am a Gen Z member and I need to educate myself better and get a degree so I can literally live this fantasy-like life one day. My country's economy was ruined by previous governments so we have to educate and serve for our country's future. Sure, most of us Gen-Z-ers have progressive and liberal values but we do not share these kinda ideas. Every Gen Z member is NOT western.
I'm an actual grandmother but don't have the bucks to live the coastal grandmother life.
Same here🤷🏾♀️
You call it "coastal grandma," I call it "I grew up on Cape Cod and this is how lots of women of all ages dressed."
how many kropogs to cape cod? get the reference?:D haha. great comment since its true
@@sarahthevirgo2777❤
Never seen a grandma remotely like any of these. The ones I know are overweight, dowdy, wrinkled, and never go to a beauty salon as far as I know. These just look like movie stars or models that got a little older. Not so hard to do when you're pulling in that kind of money, I suppose.
@anonymous I'm in my 60s and I think I'm pretty cool, even though I'm not a grandma. Even bought a designer handbag recently. LOL
My Mom has this style, but has been dressing like this since the 80s.
Because its really about how rich they live. They are not normal rich. They are beach house in the hamptons rich or monterrey bay rich. Ie not a $5M house, that's a 8M house at a minimum. "Self care" is bs for consumerism.
Diane Keaton was only 57 in Someting's Gotta Give and Jack Nicholson was 11 years older than her. They weren't even the same age! and 57 is not old especially not now.
Exactly..many look 40 or 42 who are 57
People want to skip the hard work and go right to the pay off lol. That's not new. But people are just cosplaying the life for a weekend now.
The problem is they are making the payoff a ridiculous level of unattainable wealth and trying to pass it off as actually not being obsessed with consumerism..... This is not about a beach house, it's a beach house in the hamptons or monterrey bay. It's not "self-care" it's about consumerism of clothes and products they can't afford. That is not self care but a lot of young women think a pedicure is self care. The sad thing is they are still obsessed with image and material wealth but now instead of just leaning into that like the 80s or 90s these 'poor' (can't afford a $8M house) are under pressure to pretend they are not materialistic. Gen Z cares about the environment? Really? Give me a break. Sorry you don't actually care about the environment if you're using all that crap product and aspiring to be a songle rich white woman occupying a 3k sq ft house in the hamptons. The waste in those aspirational homes is not 8n any way shape or form environmental. Gen Z says they care about women and the environment but then want to emulate the Kardashians and Taylor swift. Saying you care isn't actually caring.
I feel so identified by this aesthetic and I love how it helps me to scape the stress of life in general, Literally the only thing I want to do in life is living in a cottage, cooking pasta and drinking wine while having fun
I've always wanted to be a glamorous older lady, since I was a young teen... like in the *"First Wives Club"* ♡
First wives club one of my favorite movies since I was 16 I love all those women!!!
Ever since annie hall and the godfather, diane Keaton has had an aesthetic for basically any mood I have! She is decades of inspiration.
Wow, things are coming full circle. Soon the stay-at-home-wine-mom lifestyle will be chic.
It gas been, somewhat, for a while.
Although it's mostly the "cool girl" having moved on to "cool mom", breaking the "rules".
And who knows? In a few years, the stay at home slave owners wife, you never know with trends these days.🤣🤣🤣
@@mimah1015 Well, if you think about it, white women receive all the benefits of imperialism and white privilege, but they give themselves a moral pass on all that because women didn't do the physical work of conquering and enslaving. So yeah, the antebellum plantation owner's socialite housewife is pretty much the pinnacle of female leisure and having time for "self-care", provided you update the aesthetic by removing the husband and children from the picture.
@@jbtechcon7434 The slaves might also be updated to be mere servants who carry out household tasks.
All in all, that asthetic is definitely on its way. I've already seen some online saying the want regency era feminism back. The kind of feminism that required you to be the head of your household (which usually resided in a mansion full of exquisite furniture, servants and ivory ornaments), because your military officer husband was away at war all the time.The kind that required you to wear pearls, and clothe yourself in expensive linen, own acres of sprawling lands in which your children played and rode their ponies across and basically live in splendor, as you sat around all day doing nothing but sipping tea and waiting for your husband to return.
😂😂 I'd admit, it's even more appealing than the "slave master's wife".
I get wanting to skip a majority of adulthood, for damn sure, shit, I've entertained that idea more than I care to admit, but the thing is about the Coastal Grandma truly is that she rose FROM those hardships, experiencing those shifts in priority and points of view.
Really? people are inspired by Paris's mother? She was awful on that doc how she treated Paris, sending her to that horrible camp when she was a teen. When Paris was talking about it, her mother wasn't phased or seemed remorseful.
I'm a millennial but I've always wanted to be at least 50, even as a little kid. I contribute it to a lot of it to seeing "fabulous at 50" articles being on the front cover of magazines in the grocery store in the late 90s. Think about all the rockstars of the 70s having milestone birthdays and still being IT, yknow? makes sense to me. Also they are done discovering who they are. They know and they have nothing to prove.
Keith Richards' daughters say one of the biggest things he taught them was their sense of style.
I'm so ready to retire I just can't wait to die in peace even though I'm only as old as in my twenties. In the meantime I'd rather live miles and miles away from modern human-society plus toxic relatives and live in a cottage in the forest with one or two loyal dogs or a dog and a cat.
I dont mind working, as a millennial, providing it's mentally stimulating, or I feel like I'm growing. The idea of doing the same job again and again for decades terrifies me.
I became a full-time video editor, so for the most part, it's great... mostly. Theres nothing more soul crushing than having edited your 500th wedding video 😭
I was diagnosed with ASD when I was 8, and feeling uncomfortable with monotony was frowned upon and "just apart of life". I was told I would never succeed in any workplace because of my having ASD and that "only real men do work without complaining". Ouch.
Two days ago, my offer on a house was accepted and I now own my own home. My entire savings have been accrued through means of mentally invigorating work. I feel for Gen Z, I really do.
They can all go to Tampa Bay in Florida. Work in the service industry for those actual affluent coastal seniors. See how happy they truly are 🙄
I appreciate the lifestyle values of coastal grandma, but not the consumerism of it.
How is Gen Z affording this fashion and house on the beach?
We're not. The point is escapism. Also, it may be a trend on TikTok (a small one), but most regular young people aren't even participating in the trend, let alone actually living in a house on a beach or buying tons of clothes to fit the aesthetic. It's more like a fantasy some people want to emulate (within their financial budget) or at least admire, kind of like the cottagecore or dark academia trends. I didn't even know about this trend until some other TH-camr started talking about it about a month ago.
Diane Keaton's character in Something's Gotta Give is a succesful play wright who can live the way she wants and where she does, because she has worked hard for years and years. She's an older woman, who *still* works - because she loves her job. It worries me that some people want to pass on the journey of getting there and just go straight to the results. If you just like the asthetic, that's fine. If you *do* want to work, but focus on not stressing yourself in the proces, that's really good! But trying to slow down so much and only getting the end results, so it seems like you never want to work and make your own path in life, seems entitled to me.
Keaton was 57 when the film was made. She’s hardly “elderly”.
because they skip all the hard work . i think we all want skip hard part of life 🤣
What's with all the Gen Z and Millenial analysis videos? Is it a slow day in the office?
I guess they should simply rename the channel The Gen-Z Take by Millennials.
@@stardust6870 🤣🤣🤣
They think standards are set by people based on the year they are born
There’s been a lot of Gen Z-related content from this channel like bruh
I had to stop and collect my thoughts when I heard you say, "Gen Z is vintage obsessed. They're wanting to go to the 80s." That's my era! Welcome, welcome! Things WERE easier. And harder. Super vibrant!
Avoid working 20 or 30 years in adulthood? Z can take Keatons osteoarthritis & joint pain too while they are at it.
I’m from Tidewater Virginia, I was BORN a Coastal Grandmother. Time to don Lilly Pulitzer and prepare for battle.
Lol you gotta go through the hard work before you get here
2 movies that people don’t mention but are so relevant to this aesthetic: ‘Enchanted April’ and ‘The Best Exotic Marigold Hotel’.
Enchanted April is my favorite movie. I watched it in a movie theatre more 30 years ago ❤
We want to RETIRE WITH MONEY *not like insanely rich or anything like that but enough that we can be comfortable wo struggling
Then you need to work like an adult.
@@petrichor499....? I am? the aesthetics is representing a goal so of cos ppl are doing it. Also just bcos one works does not mean u get to retire comfortably.
It's interesting that a channel I originally subscribed to for the video essays on movie tropes, is now keeping me informed on TicTok aesthetics I otherwise would be unaware of.
Nah. Guess I'm the strange 46 year old who doesn't aspire to this aesthetic. I aspire more to Iris Apfal. She's so brilliant. But I love Grace and Frankie
I feel like coastal grandma, cottagecore and dark academia are all about slowing down and enjoying life and living
My concern is WHY THOSE 14 15 OLDIES ARE OBSESSED WITH PRETENDING AND PRESENTING THEMSELVES AS MID 30 WOMEN.make a video on this please
Wanting to skip pass adulthood to old age. So all gen-Zers are basically Ted Mosby from the How I Met Your Mother season four episode entitled Murtaugh?
Also, I can relate to escapism. It’s one of the reasons I want to be a writer who writes fiction.
Z wasn't even born when these movies were out
@@whathandleUtalkabt Lethal Weapon 4 came out when I was four
TV & movies are full of cool grandmas & divorcees who, if you do the math, would have had to have babies in their mid 20s who in turn had babies in their mid 20s. THAT's the only way a coming-of-age woman can get advice from her wise gran who is still spry.
So a grandma that inherited all the money that her dead husband worked for
They wanna insult boomer but also dress like them and live them.
For me as a millennial the costal grandmother reminds me that I don't have to have it all by 30 or 40. I can have the dream love, house, life when I'm 50, 60, heck any time! It gives me hope and calm. No more working too hard and worrying myself sick. I'm treating myself good for that long life of bliss vibe.
Jane Fonda 😍
Meryl Streep 😍
Diane Keaton 😍
Diane Lane 😍
Not just Gen Z - I'm Millenial and "This gotta give" aestethic has been my dream for the past 10 years 😂😂😂
I think these people cosplaying as rich are a little silly as a rich young adult. They are totally negating the fact that a lot of work goes into maintaining money and having a sustainable lifestyle as a rich person. My wealthy family members in their “grandma” years are very busy managing rental properties and ensuring the financial stability of their kids. They are far from lounging around. Also I’m gen z.
This is literally my grandma's fashion & decor lmfaoooooo I love that it's trendy now! Jane Fonda's Grace could've just as well been based on my grandma as well 😂
The thing is… to be a coastal grandma, you have to have money. Which means you have to have worked. It’s an expensive lifestyle.
If only Nora Ephron was still with us, they’d be happy to see this aesthetic. Shoutout to Nancy Meyers as well.
Also, I miss my grandparents so this aesthetic is just a reminder of them. Although they wore slightly different clothes.
You scared me that Nancy Meyers is dead :o
@@verszka1678 Sorry, that wasn’t my intention.
I want to be the Coastal Uncle. Get a small house, an old beater car, work just enough to pay the bills, see my nephews and nieces when I want. And I don't need plastic surgery or anything lavish.
Every time I re watch Practical Magic it inspires living more costal in an awesome Victorian home.
Coastal grandmother is very chill me likies.
I’ve always love Meryl Streep’s character in It’s Complicated, not that old but around middle age. The kids all grown up, new house renovation, new partner, and still running business that’s in accordance to her passion
I recenty saw that film on television and looking at her home, i felt human again, could breathe agsin, wanted to live. I was still a teenager.
The coastal grandmother is an ideal of womanhood, and a reclamation of the joys of the home as opposed to the joys of the workplace. She is a reaction against both the Girlboss and the Influencer, as well as city living and artificial displays of wealth.
I want to add that the "Clean Girl" aesthetic is cultural appropriation where the sartorial and beauty traits of Black and Brown women are taken, as POC women are accused of looking "ghetto" while it gets to be elevated on women whose beauty is held up as an ideal
Gen X and I always wanted to skip adulthood
I have to admit that makes no sense because after adulthood is death unless you separate old age from adulthood. Than you are looking forward to pain. Real old age is miserable and than you die.
From Coconut Girls to Coastal Grandmas 🤣
I always planned to retire at 40, and now I'm 31 and I'm like... okay that's really soon!
Thank you Gen z for keeping full blown fascism at bay
I’m a 23 yo married and soon-to-be-mother and I’ve always loved this style! My mom’s cousin has this exact style and she’s 80! I love her life and everything about her style, taste, and relaxed life! I learned so much from her including decorating and ironing my bedsheets:)
I love keeping my home clean and tidy, a lot of baby and french blues and have more of a French country decor style than coastal.
This style is just natural and chic😻
6:14 is nobody going to talk about how Hilton is wearing a lamp shade from a beachside four points hotel?
The Boomers and old Gen X-ers screwed it over for us and then blames us for the mess they created, also retirement is awesome.
I dont even want to have children but I am dying to be a loving grandmother who has all the good vibes, good books in her private library, wonderful stories to share and a spunk of life that inspires the youngsters😂guess I will be the adopted granny of random kids in my neighborhood
Ever thought about volunteering at your public library?
Hi second time asking for this :)
Please make a video about things happening in Iran right now, the struggle and the purpose they have tells a lot about women right and harsh abused that women are facing in Middle East.
The impact of Iranian women work on the general view and definition of feminism cannot be ignored.
and a thought-provoking slogan Women,Life, Freedom and the message it holds .
I agree with you. I really hope they make a video about this subject.
This is so important! Please @TheTake make a video addressing these issues
Too rich for me
Pretty sure you have to become a mother before you can become a grandmother.
Why?? Because they're are teens, thats why🙄
Also, coastal grandmothers are most likely single and have a great group of female friends
Lol at putting WoC on the title
Gen Z really gets on my nerves.
Cece Rhodes from Gossip girl should’ve been included
The coastal grandma aesthetic does look appealing to younger people. Maybe it all depends on the person.
I'm 41, so a little older.
40's are supposed to be "the new 20's". I do have a 4 year old but I'm happily part coastal grandma'. Not that I have money, because I'm part time but I moved from a busstling big city to a village of 2400 people.
I have a very affordeble 2 bedroom house, a fairly, partly self sufficient garden and get myself and my daughter around on a box bike.
Done with dating, finally at peace and trying to level, following divorce.
Why would I wear those annoying jeans and tight fitting jeans? Do I want to look well groomed? Yeah. But looser kaftan's that adjust's to periods and other bodily changes, elastic wsste oants and tunics, long cardigans, a little coastal boho (loving Grace and Franky!) - yes please.
All I want is peace and balance. I'm done with the hustling and trying to impress.
I just recently took up an interest in growing zucchinis and perfecting Ina Garten's recipe for chicken piccata. I didn't have a name for this phase but now I do.
Another thing i like about this look and Gen Z attitude is that they have started to swing away from the super cakey-overdone makeup styles that were in fashion a few years back.I love makeup but i always thought i could never wear the very pigmented eye shadows or purchase product after product before having used up what i have,"influencers" at the time made it look like the norm to spend 1,5 hours a day to get ready and do binge purchases.
I watch a lot of old movies and your take reminds me of pre-Coastal Grandma archetype Auntie Mame. Rich, and single (almost asexual) she lives by her own rules. Mame's aesthetic is urban vs. suburban outdoorsy, but her ideology is similar as in not afraid of growing older, but embracing it.
Interesting take. I've never heard of this term, or many other covered by this channel. It seems that TikTok fuels a lot of it. That would explain why I've never heard of it, as I don't have a TikTok account. Weird aesthetic. Just seems like wanting to emulate older, wealthy white women. Whatever floats your boat.
When zoomers do it, it just seems ultra curated and forced
It does. And it comes off as if they are living some sort of fantasy world out, rather than reality. I've noticed a trend in the younger crowd almost "acting" or "cosplaying" specific things such as the "coastal grandma". This includes dressing and acting like characters from movies instead of just being a genuine person. These people remind me of characters, not real people. Thank God I've not met anyone like that in real life. Just an internet observation.
Coastal Grandma:CGma.
Looking forward > the Coastal GrandPa Style...
CGpa...
I wonder if "The Preppy Handbook" will make a comeback.
Now i get why the kids love me! I’m Gen X 50 but i look 30 and am trying to dress for my life now as a costal grandma and its making me look Gen z! 😂
I moved to Georgia from NYC and am obsessed with Nautical theme, tropical plants , and decorate with shells