hey y'all, quick check in. Sarah (me) is non-binary. thats just a side point to most of these very important conversations, but i still believe to be important
Sarah: "I'm not leading anyone's thoughts, I'm not an influencer" ummm I think the hundreds of us who purchased a lego flower bouquet in the last week would beg to differ
I've been having to talk myself out of buying Lego every day since Sarah uploaded their first Lego video. Every damn day. I want it so bad but my bank account is glaring at me. But... Lego :((
So is Sarah partially responsible for that era when Denny's started shitposting on Tumblr? That was around 2014ish and I remember it was an early example of brands trying to be funny and/or relatable on social media
@@sarahschauer3764 That's so cool! What a neat coincidence that I loved the Denny's memes back then, followed by liking your vines, and now I'm a fan of this amazing podcast! 😄
The idea of someone being like “omg don’t judge but I do OF” and Sarah responding “oh don’t worry I do TH-cam” and they immediately unmatch with her 😭💀
dw most of them don't work. raycons are TERRIBLE, expensive, and the company is shifty. online therapy apps don't always take insurance and can't help you with things outside their list of 5 common mental illnesses, etc
The way Sarah made up like 4 solid corporate memes on the spot makes me realize they're truly a skilled professional at this. No wonder they made the Denny's social media iconic
Iconic for never getting a single Tumblr user to give them money after all that. Like iconic to those of us on the site but I can’t remember the last time I’ve been to a Denny’s, because it was at least 20 years ago 😂
On april fools day this year, duolingo posted a video of a fake law commerical offering legal help to anybody who has been threatened or injured by the duo owl. I live for the yassification of their marketing.
came out as trans to my parents last night, telling them I'm starting HRT (testosterone). it did not go well. I felt safe enough to tell them because I'm 20 and live 3 hours away from home (I'm currently in college), but it was terrifying nevertheless. thankfully I have a strong support group here, but I appreciate y'alls content for a good laugh, I really needed this right now ❤
I'm 31 and I always get confused why people my age say they are "too old" for social media...as if we didn't start when we were 9 years old as the og chatroom trolls.....I don't get it! Whatever. You are hilarious and I love you guys!
I'm 36 and this show is new to me. Are they always so condescending about people over the age of 30? I grew up with IRC, web based chat rooms and the birth of AIM and Myspace and they talk like I don't "get" Tiktok. Maybe I don't *want* Tiktok because it's aimed at kids. I jumped off FB when they let my parents on there. Platforms aren't just based on age, but the audience. And these two seem to shit all over anyone my age for no apparent reason.
im 30 and use tik tok and youtube and instagram etc. BUT, i have seen comments of really young people talking about people over 26 being old, and so being 30 im like, "damn." lol, but thats just for me tho. I dont know why other people might say theyre "too old" but that was mine
@@robertfrost8264 If the shoe fits, wear it. No one directly targeted you. If you felt like what they were saying applied to you, then so be it. No one said people over the age of 30 don't get Tiktok. They talked about millennials in a general sense and how a vast amount of millennials feel as though they are too old for apps like Tiktok, which is definitely not advertised for kids like you suggest.
I'm approaching 30 but my disinterest in social media is less of a "I'm too oooold" and more of a "too tired to engage, too antisocial, and I hate everyone too much". lol I do stay on TH-cam every single day though mostly on small/midsize channels. I don't understand the sentiment of being too old for things because I think everyone should nurture their inner child and just have fun where they can find it.
totally feel this, im 24 and just not that interested in exhausting my already limited social levels through most socmed! id rather just directly chat with people personally (and sometimes use instagram as a photo diary sortof)
Couldn’t agree more. I’ve kinda always wanted to start a channel, on something I love, like why not?! But I’m 35 so I’m kinda discouraged and don’t always like peopleing lol
I was the "social media manager" (among about 30 other titles) for my last job, and I loved it because I just wrote horrible dad jokes all day related to our specialty (podiatry). They only had a Facebook so it wasn't as though we were reaching a huge audience of new customers, but it was a nice way to break up the workday. Then one day my office manager saw me on the page typing up a new post and reamed me out for using social media on company time...when that was literally part of my job and I was on the company Facebook page??? She and the owner of the practice then called me in for a meeting asking me to limit social media to non-work hours, including posting for our office page. If that hadn't sucked the joy out of it for me, I probably would've done just that because I didn't think about the fact they were essentially telling me to work off-hours and unpaid. *So* glad I don't work there anymore.
I just lost my job today because my legs are becoming gradually paralyzed and my boss lied about wanting to keep me working there in a job that doesn't require my legs (I've worked there for years and worked my ASS OFF for them) and i.. need this nonsense podcast right now :') never trust bosses yall. Even if they say they love you :') She literally offered me a different position, I responded YES, and after waiting a week for her response, she told me she interviewed someone else and gave the job to them. EMOTIONAL DAMAGE AT ITS FINEST.
there are definitely laws in place to protect you in this situation. if you’re unable to continue to preform the duties of the job you were initially hired for due to health problems then you’re entitled to disability benefits. absolutely talk to HR and review your employee benefits so you know how get the most out of this. good luck!
the funniest out of touch brand account is the kraft cheese twitter. Not only bc they do post tweets like “i ❤️ cheese #cheese #international”, but because of that one tweet where they fucked up the format of one of their tweets so bad it said Me when Me when i’m When Happy from Im happy: A grilled Cheese: 😁
You guys truly embody the type of humor I’m into and also just the fact that both of you are truly honest?? I love this podcast so so much. Please don’t ever stop, because I don’t know of another podcast that I love as much as this one.
I’m actually very proud of gen Z and other users from other generations banding together to tell brands in one deafening voice that we do NOT give a shit if they are not genuinely trying to do things to help the environment and communities. Insincerity used to be so much harder to sniff out before social media because even if a company was doing bad things they had ways of limiting who heard that information and lessening it’s impact. That’s largely gone now, and any paper trails, harmful bill lobbying, and hypocritical business practices can get sniffed out and exposed and amplified in SECONDS. You can say you are “committed to helping solve climate change” but no one is gonna believe that when they see your name on a list of lobbyists to shoot down a more restrictive bill on carbon emissions. You’re protecting your bottom line before anything ethical you SHOULD be doing and WE SEE YOU. So, I’m actually quite glad that people have given such an aggressive pushback to brands whose “woke” platitudes are completely fake and thinly veiled. I hope that we see more of that and that brands have to actually care and want to enact real tangible change before consumers will buy anything from them.
Love this. Re: the discussion of having to wait weeks for an approval process when a meme is like 24 hrs, I've always felt that way about TV shows who try to stay "trendy" but they film weeks in advance so it just makes them look awkward and old. I'm 42, btw, I've watched a lot of TV.
Okay but seeing DuoLingo all over Tiktok commenting made me wonder what they are about and now I'm fluent in Portuguese so lol Their tactics worked on me XD
About to turn 30 myself, recently made a purge of social media and my mental health has improved so much. I deleted Instagram, snapchat, FB, and everything else except Twitter for news and current events and TikTok for comedy. It's all about how you use social media, you don't even have to post. Use it in a way that is healthy and supportive of your life. Also: just because you don't have social media doesn't mean you don't exist (had an existential crisis about that one)!
Yeah, I had to detach from FB and Twitter in 2016 when it was just waaay too depressing for me to engage. Instagram and Tiktok and other stuff never appealed to me too much but I've always been sort of off the grid. I finally feel like I can laugh a lot more easily as of last year... Turning 30 this year too!
this episode just reminded me that my Ugandan friend once ran the social media for a company that sells "traditional African pieces" that celebrate the "cultures and crafts" of Africa (notice how I keep saying Africa like its a country and not a whole ass continent, because that's the way the company talked and presented itself). She needed the money so she took the job quick, and immediately started being dictated to by the owner (who only ever messaged her) to phrase the social posts in these weird ways - skirting around fetishising and infantilising the communities and cultures who produced these goods. So my friend does some digging and finds out the person who owns the company is, shocker, a rich white woman who treated this as her charity project 🙃🙃🙃. My friend left as soon as she could but damn.
The craziest brand content I have interacted with is QuikTrip (midwest gas station company) who have on at least 3 instances interacted with the town I live in. The first was dissing us for our college basketball team not winning titles and saying they would never build a station in our town, the second was on Valentine's day they tagged the town in their valentines card, and the most recent was playing an april fool's joke about putting a station in our town. It's terribly unhinged but we all just have to question why us of all places
I think the call is coming from inside the house, Grace. Someone is in your town, choosing their time wisely to not arise too much suspicion (can't tweet about it *too* specifically, might reveal who they are in the town). Keep your eyes peeled. It could be neighbour, your delivery person, but someone is tweeting for this company and they're closer than you think... 👁️👄👁️
56:05 Boom, you guys nailed it. Commitment. It’s 100% about a brand taking hard stances, whatever they may be, that will attract loyal customers. Everyone is SO UNBELIEVABLY OVER this whole attitude of “we want to be liked by everyone all the time, so…..yes…we agree with that thing you said, unless it’s not profitable in which case, no we don’t.” This whole fear of losing “potential customers” by being lukewarm will lose you WAY more overall. No one likes a sycophant that just wants to please everyone and say all the buzzwords to get all the brownie points. It’s so disingenuous, and no one is fooled. You want to do something to help your brand? Take FIRM STANCES on things. Commit. Accept the potential losses of SOME of your customer base if you say certain things because it will attract INFINITELY more actual loyal customers who respect you for drawing a line in the sand on whatever issue.
One year late myself, but when Sarah talked abt how long the approval process takes reminded me of the tiktoks from many kpop groups. It's very common for 3rd gen or early 4th gen groups to post trends actual years after they were popular and it's so weird, bc we all know that they're on tiktok themselves.
I agree, if they want peopel to listen they have to incorporate it into the video, not just a seperate ad read. especially like they did in this video with literally no background and a straight read, no one is interested in seeing that. I was surprised in an episode literally about brands, they did such a bad job at ads. Though that may be the fault of the company demanding things, but still.
Brands will never actually be ethical because it goes against their reason for existing - turning a profit. Appeasing Gen Z on Twitter is just good business. If they were truly ethical most would simply go out of business.
I'm 33 and have not made a Tiktok account because when it first came out it was marketed towards teens and tweens. And then the 20 somethings started using it for dances, challenges and memes. It's still evolving though. I've noticed that more and more people are using it for less trendy/funny stuff like education, art, news and social issues. Maybe one day I'll get on and share oil painting tips like Bob Ross.
Sarah I’m genuinely curious- did you go to school for copywrite? Or does anyone know if she’s spoken about this before? EDIT: nvmd turns out I had to listen to more than 30 seconds of the episode 😂 double EDIT: I didn't know Sarah was non-binary before I wrote this comment sorry!!
The issue of higher ups holding everything back and only making everything worse is so real. At my former unnamed employer, we helped make a lot of print marketing stuff. One time the local Proud Boys wanted to print materials with us and the department supervisor refused to do it. Until word got to our district manager, who said we had to do the job because "there isn't enough evidence of the Proud Boys being a hate group". This was in, like, 2020. Like, *months* after George Floyd. The thing is, I'm confident that district manager wasn't a white supremacist (not overtly, anyway) or even a sympathizer, I just don't think he was connected or in touch enough to know the actual reputation of the group he was greenlighting us to work with.
It’s really interesting thinking about the minefield of marketing these days. Cancel culture can be a major pitfall when trying to market so you have to be cautious. But you do have to move fast to keep up with trends. I don’t envy people in that job!
I feel like Sarah and Brittany don’t hype up their intelligence enough!! like ofc, they’re witty and funny - but beyond that, they clearly approach their careers with strategy and skill. and that’s smart shit!! Go off
besties once again saving me from post therapy dissociation with this podcast. it’s always up at the same time i get back home 😂 the lord works in mysterious ways 😌
I agree with Sarah: Brittany is an influencer and she is a content creator. Brittany is famous for her personality and Sarah is primarily famous for her insight. (That’s not to say Brittany isn’t wicked smart bc she is and has incredible insights of her own, but let’s be honest she is widely known for making fart noises and funny faces!! Sarah is known for her observations in the service industry, writing for brands ig, and most recently Zillow gone wild.) I just want to reiterate, this is in no way a dig!! I just found the differentiation between how they both interact w the internet/their fanbases interesting! :)
i really liked the point brittany made about food delivery companies and marketing to people with EDs. im in college and i live in a sorority house. as most young women/women adjacent people experience, ive always had a weird relationship with food. companies like hellofresh and stuff have helped me SO MUCH. i always have leftovers and i dont have sensory episodes like i tend to do in stores. im really glad im not the only one who understands how that marketing would helpp so much.
the past couple days have been absolute shit for me mental health wise, I'm so glad I have this podcast to look forward to every week where I feel like I'm just hanging out w my friends
Whenever a brand acts like they’re “woke”, while having a culture of abuse and mistreatment within their spaces, I always wonder whether marketing teams are aware of it and knowingly post hypocritical statements. Or if sometimes the people in charge of their social media accounts really are detached from title. Bc Sometimes the hypocrisy is genuinely insane.
It’s like that one time that Disney made a tweet, supporting the lgbtqia+ community... And then got sued for mistreatment of a lgbtqia+ employee within a week or so of that post
@@maggie9961 Hahahha they probably saw the tumblr post from years and years ago about how amazing the company was to its employees, it still gets reblogged to this day.
I got my bachelor's in public relations and Event Management. And this has been may favorite episode! I love talking about PR, hate the work but love to talk about it.
i came from the h3 podcast interview with brittany and i’ve followed her for so long and i didn’t know she had a podcast!! i’m glad she mentioned it during the interview because it’s easily becoming one of my favorites
This is definetely my favorite episode so far, I love the inside take you both have about how out of touch and how much they milk real problems in ways that are just so unempathetic and they need to really get a grip on how to bring attention to real problems without playing friends to everyone. They seriously need to introduce some kind of training into handing responsibility to younger people because it is our world now, like yes the internet is stupid and unreal but there is a responsibility to drop the pretext or the brand and actively be socially aware and help the people. Brands and corporations should always be for the people, they've been so actively selfish for way too fucking long
Hey besties, could you put the absolute bare minimum of editing into your TH-cam vids? I can not see what ever y’all are trying to show on that eeny teeny weeny screen, and it’d be improved with the pic being put into the actual video:/ thank you! Love the podcast! It’s a light in my miserable everyday life
Just a reference to the daisy chain term, that is also a well known term for a chain of locks interconnected. The method is used when multiple entities have/need access to a private area. Let's say there is a big gate and a chain to close it for the most part, then you will lock multiple padlocks together to close the chain/gate. But the locks are assembled in a "daisy chain" so that if anyone needs into the area, they just have to unlock their one lock to open the chain/gate. I work in environmental sampling, so I've seen many protected and restricted areas that multiple companies and municipalities have access too, but no public plebs allowed.
Oh god i LOVE nonsense, dada is just... idk how to describe the euphoria it brings me, Doom Patrol had a huge focus on it during its latest season and it was phenomenal
the social media marketing comments hit so home w me! I do smm for small businesses and everyone i work with does not understand how to use FB or Instagram in the slightest lol
when sarah was talking about changing twitter usernames, all i could think about was the tweet that lost Jaboukie his verification. i think it was the tweet about MLK where he posed as the FBI? he did it a LOT lmaoooo
i think the actual reason brands have to put out these political takes is bc so much of capitalism revolves around exploitation. corporations are rarely ethical currently and were even worse in the past so it all feels like damage control to me
Maybe its exceptionalism but I feel like ads never really work on me. When I see an ad, the first thought that pops up in my mind is that ads are f*cking annoying and the more I see them the more I hate them. I sometimes deliberately not buy something, even though I could technically use it, if I have seen to many ads for it.
8:10 hit so hard!! I’m the same age as Sarah and it does feel so weird to see people close to my age saying their “too old” for certain social media/TH-cam/etc., meanwhile we were the first set of teens using these platforms when they started!
I was wondering if you guys would mention the whole DiGiorno-whyistayed-debacle. I did a whole project on the whyistayed hashtag for a sociology class, and when I mentioned the DiGiorno issue, there were actual *gasps* from my classmates
got SLOSHED last night trying to drown my sorrows and woke up this morning in pool of my own tears and vomit. Watching this is like my hangover iv drip.
I'm so sorry you're going through it rn, bud. Your username is exactly the kind of thing I expected to see after reading this comment, so thank you for that chuckle. I hope you have more dry eyed and vomit-less mornings than not, going forward.
“In honor of the revolution, it’s half off at the GAP.” And “Bugels take on race” Are my favorite Bo Burnham lines from Inside about corporate manipulation
Is there a website where you could look up any company/ brand and review their ethical reputation? That would be really helpful for influencers or anyone that want to give business to a company.
I remember this one advert I saw on the tube and it was from an expensive mens shirt brand and it was literally like "does the man next to you look scruffy, well tell him about our 3 for 1 deal, he has no excuse" ??? like why so classist and gross
This is a British / Irish brand content reference (sorry😂) but we have this budget airline here called Ryanair, and their TikTok branding is so good! They’re known for being kinda crappy because of how cheap they are and they really lean into that, because their market is mostly broke young travellers. They basically just make fun of themselves, it’s great marketing
I know it’s tasteless, but that Spaghetti O tweet had be dying of laughter. The little single spaghetti O noodle wearing sneakers and holding a little flag is so funny to me. The detail for such an insensitive tweet. I guess it would have been okay with out the little noodle cartoon.
reminder that these companies do not care about you (especially not ones like ben and jerrys who are owned by unilever! monopoly capitalism is horrendous), they care about profit, support your community, not brands ❤️
hey y'all, quick check in. Sarah (me) is non-binary. thats just a side point to most of these very important conversations, but i still believe to be important
a non-binary large platform creator is a great voice to hear on these topics. thank you for your takes, sarah
why did you guys change the thumbnail style, im genuinely curious
You're so inspiration to the Nonbinary Community.
@@dffgffffffdddddddddd Studio71, the company we're signed to, made that decision. we kind of just roll with it
@@violatingcommunityguidelines i like it :) it’s more engaging that every ep has its own graphic in my opinion. v nice 💘
My favorite company tweet was the official sunny d account tweeting “i cant do this anymore”
Sarah: "I'm not leading anyone's thoughts, I'm not an influencer"
ummm I think the hundreds of us who purchased a lego flower bouquet in the last week would beg to differ
I was just about to type out the exact same comment.! Influencer & thought leader confirmed.
Guilty. It’s on my kitchen table. 👀
I've been having to talk myself out of buying Lego every day since Sarah uploaded their first Lego video. Every damn day. I want it so bad but my bank account is glaring at me. But... Lego :((
I hope Lego starts sending them stuff to build 🥺❤️
Somebody tell a LEGO intern about this!!! (Oh right, theyre not interns, sorry Sarah)
So is Sarah partially responsible for that era when Denny's started shitposting on Tumblr? That was around 2014ish and I remember it was an early example of brands trying to be funny and/or relatable on social media
Yea
@@sarahschauer3764 that was my SHIT
@@sarahschauer3764 That's so cool! What a neat coincidence that I loved the Denny's memes back then, followed by liking your vines, and now I'm a fan of this amazing podcast! 😄
@@sarahschauer3764 I'm not sure whether to respect you more or less now I know this
Its sad, unfunny, and unoriginal now (With a few exeptions).
Wendys was the funniest though imo.
Thanks sister guncles for this joyous gift on this abhorrent Monday
i love this
Brittany would love this comment
Beautiful!!!💖💖💖👍
Guncles
i wish i could retweet this
Listening to you guys gives me “4am at a sleepover” vibes, and it’s the only thing keeping me sane. love you guys, my fav parasocial relationship 💛
Didn’t you comment this on another video lmao
@@c.h.a.s.e. lmaoo
yess same
I am literally at a sleepover and it is 4am. But they give me 8am vibes.
@@iskanderabspoel8338 morning after the sleepover vibe
The idea of someone being like “omg don’t judge but I do OF” and Sarah responding “oh don’t worry I do TH-cam” and they immediately unmatch with her 😭💀
Time stamp?
@@shaquille.oatmeal871 20:55
Sarah uses they/them :)
@@jazzyk.4027 they actually use she/they! it's in her insta bio
@@nina.robbs565 ah, my mistake. Thank you.
the more a brand advertises to me online the more committed I become to never giving them any money
dw most of them don't work.
raycons are TERRIBLE, expensive, and the company is shifty.
online therapy apps don't always take insurance and can't help you with things outside their list of 5 common mental illnesses, etc
@@leavemealonethx amen bestie
Ben and Jerry's is a lil different to me, a family friend of mine is friends with Ben and Jerry and apparently they're incredibly nice people
@@fleetwoodsmacked maybe but they sold the company to Unilever
look out, it's a 2022 hipster right there
The way Sarah made up like 4 solid corporate memes on the spot makes me realize they're truly a skilled professional at this. No wonder they made the Denny's social media iconic
Iconic for never getting a single Tumblr user to give them money after all that. Like iconic to those of us on the site but I can’t remember the last time I’ve been to a Denny’s, because it was at least 20 years ago 😂
On april fools day this year, duolingo posted a video of a fake law commerical offering legal help to anybody who has been threatened or injured by the duo owl. I live for the yassification of their marketing.
Brittany looking up at her thought bubble to see a “daisy chain” and call it awful, killed me 30:20
What time stamp i was just listening not watching 😭
@@Orbitinbloom19018 30:40
@@freudianslipp ty bestieee
came out as trans to my parents last night, telling them I'm starting HRT (testosterone). it did not go well. I felt safe enough to tell them because I'm 20 and live 3 hours away from home (I'm currently in college), but it was terrifying nevertheless. thankfully I have a strong support group here, but I appreciate y'alls content for a good laugh, I really needed this right now ❤
I'm sorry to hear that. I hope their podcast helps you a ton 💖
Proud of you!! I'm so sorry
@@Crumbledpaperball thank you so much ❤ it does!! laughter is seriously the best medicine I swear
@@sofcarolq thank you, I appreciate that ❤
I’m so sorry that happened. So proud of you!! It takes a lot of courage. Stay strong friend 💕
brittany’s long waves look so gorgeous loving the extension era
I love when Sarah stutters and gets frustrated, Brittany is always like you got it. A supportive cousin ❤️
No, imagine opening up Tiktok an seeing Brittany and Sarah doing the ice bucket challenge
effin hilarious
I'm 31 and I always get confused why people my age say they are "too old" for social media...as if we didn't start when we were 9 years old as the og chatroom trolls.....I don't get it! Whatever. You are hilarious and I love you guys!
I'm 36 and this show is new to me. Are they always so condescending about people over the age of 30? I grew up with IRC, web based chat rooms and the birth of AIM and Myspace and they talk like I don't "get" Tiktok. Maybe I don't *want* Tiktok because it's aimed at kids. I jumped off FB when they let my parents on there. Platforms aren't just based on age, but the audience. And these two seem to shit all over anyone my age for no apparent reason.
@@robertfrost8264 you’re the exact person they’re talking about, and I say this as a 30 year old.
@@robertfrost8264 gi you ui i is uc
im 30 and use tik tok and youtube and instagram etc. BUT, i have seen comments of really young people talking about people over 26 being old, and so being 30 im like, "damn." lol, but thats just for me tho. I dont know why other people might say theyre "too old" but that was mine
@@robertfrost8264 If the shoe fits, wear it. No one directly targeted you. If you felt like what they were saying applied to you, then so be it. No one said people over the age of 30 don't get Tiktok. They talked about millennials in a general sense and how a vast amount of millennials feel as though they are too old for apps like Tiktok, which is definitely not advertised for kids like you suggest.
I'm approaching 30 but my disinterest in social media is less of a "I'm too oooold" and more of a "too tired to engage, too antisocial, and I hate everyone too much". lol I do stay on TH-cam every single day though mostly on small/midsize channels.
I don't understand the sentiment of being too old for things because I think everyone should nurture their inner child and just have fun where they can find it.
totally feel this, im 24 and just not that interested in exhausting my already limited social levels through most socmed! id rather just directly chat with people personally (and sometimes use instagram as a photo diary sortof)
Couldn’t agree more. I’ve kinda always wanted to start a channel, on something I love, like why not?! But I’m 35 so I’m kinda discouraged and don’t always like peopleing lol
I really wish I was Brittany and Sarah's other cousin. These girls are my FAV.
Literallyyy these girlies always bring me out of depthse of my depression
Are they really cousins?
@@Sarah-iv1nt wow I thought they were cousins this whole entire time
@@Lankynibs OMG!!! Me 2!!!😆 Wait?.......?🤔?🤷? I feel soooo dumb now!!!
Sarah is actually non-binary! :D
I was the "social media manager" (among about 30 other titles) for my last job, and I loved it because I just wrote horrible dad jokes all day related to our specialty (podiatry). They only had a Facebook so it wasn't as though we were reaching a huge audience of new customers, but it was a nice way to break up the workday.
Then one day my office manager saw me on the page typing up a new post and reamed me out for using social media on company time...when that was literally part of my job and I was on the company Facebook page??? She and the owner of the practice then called me in for a meeting asking me to limit social media to non-work hours, including posting for our office page. If that hadn't sucked the joy out of it for me, I probably would've done just that because I didn't think about the fact they were essentially telling me to work off-hours and unpaid. *So* glad I don't work there anymore.
Sarah has explained what copywriting is so many times yet I have no idea what it is
I just lost my job today because my legs are becoming gradually paralyzed and my boss lied about wanting to keep me working there in a job that doesn't require my legs (I've worked there for years and worked my ASS OFF for them) and i.. need this nonsense podcast right now :') never trust bosses yall. Even if they say they love you :') She literally offered me a different position, I responded YES, and after waiting a week for her response, she told me she interviewed someone else and gave the job to them. EMOTIONAL DAMAGE AT ITS FINEST.
there are definitely laws in place to protect you in this situation. if you’re unable to continue to preform the duties of the job you were initially hired for due to health problems then you’re entitled to disability benefits. absolutely talk to HR and review your employee benefits so you know how get the most out of this. good luck!
What an absolute monster, I'm so sorry. :(
Sue
@@griffin1155 Right? Document what happened, and report them!
when the sunday blues hit i always remind myself that mondays are not going to be that bad bc brittany and sarah will upload 🥰
Omg literally me yesterday 😭😭😭
the funniest out of touch brand account is the kraft cheese twitter. Not only bc they do post tweets like “i ❤️ cheese #cheese #international”, but because of that one tweet where they fucked up the format of one of their tweets so bad it said
Me when Me when i’m
When Happy from
Im happy: A grilled
Cheese: 😁
Love hearing Sarah talking with so much confidence, the different perspectives are so interesting
You guys truly embody the type of humor I’m into and also just the fact that both of you are truly honest?? I love this podcast so so much. Please don’t ever stop, because I don’t know of another podcast that I love as much as this one.
I’m actually very proud of gen Z and other users from other generations banding together to tell brands in one deafening voice that we do NOT give a shit if they are not genuinely trying to do things to help the environment and communities. Insincerity used to be so much harder to sniff out before social media because even if a company was doing bad things they had ways of limiting who heard that information and lessening it’s impact. That’s largely gone now, and any paper trails, harmful bill lobbying, and hypocritical business practices can get sniffed out and exposed and amplified in SECONDS. You can say you are “committed to helping solve climate change” but no one is gonna believe that when they see your name on a list of lobbyists to shoot down a more restrictive bill on carbon emissions. You’re protecting your bottom line before anything ethical you SHOULD be doing and WE SEE YOU.
So, I’m actually quite glad that people have given such an aggressive pushback to brands whose “woke” platitudes are completely fake and thinly veiled. I hope that we see more of that and that brands have to actually care and want to enact real tangible change before consumers will buy anything from them.
Love this. Re: the discussion of having to wait weeks for an approval process when a meme is like 24 hrs, I've always felt that way about TV shows who try to stay "trendy" but they film weeks in advance so it just makes them look awkward and old. I'm 42, btw, I've watched a lot of TV.
Okay but seeing DuoLingo all over Tiktok commenting made me wonder what they are about and now I'm fluent in Portuguese so lol Their tactics worked on me XD
Duolingo doesnt make anyone truly fluent in any language. It doesn't have the content
Sniffed out the brand deal in the contents
About to turn 30 myself, recently made a purge of social media and my mental health has improved so much. I deleted Instagram, snapchat, FB, and everything else except Twitter for news and current events and TikTok for comedy. It's all about how you use social media, you don't even have to post. Use it in a way that is healthy and supportive of your life. Also: just because you don't have social media doesn't mean you don't exist (had an existential crisis about that one)!
lol thanks for the reminder at the end! i’ve considered deleting my social media but genuinely feel like everyone will forget about me 😅
Yeah, I had to detach from FB and Twitter in 2016 when it was just waaay too depressing for me to engage. Instagram and Tiktok and other stuff never appealed to me too much but I've always been sort of off the grid. I finally feel like I can laugh a lot more easily as of last year... Turning 30 this year too!
Totally agree! I’ve never had a real social media presence and I still have a loving family and great group of friends.
Thank you, proving it is not your age, it is your mindset, and the older you get, your priorities change.
this episode just reminded me that my Ugandan friend once ran the social media for a company that sells "traditional African pieces" that celebrate the "cultures and crafts" of Africa (notice how I keep saying Africa like its a country and not a whole ass continent, because that's the way the company talked and presented itself). She needed the money so she took the job quick, and immediately started being dictated to by the owner (who only ever messaged her) to phrase the social posts in these weird ways - skirting around fetishising and infantilising the communities and cultures who produced these goods. So my friend does some digging and finds out the person who owns the company is, shocker, a rich white woman who treated this as her charity project 🙃🙃🙃. My friend left as soon as she could but damn.
The only reason I look forward to Monday’s is this podcast.
literally
Dude saaaaaame
The craziest brand content I have interacted with is QuikTrip (midwest gas station company) who have on at least 3 instances interacted with the town I live in. The first was dissing us for our college basketball team not winning titles and saying they would never build a station in our town, the second was on Valentine's day they tagged the town in their valentines card, and the most recent was playing an april fool's joke about putting a station in our town. It's terribly unhinged but we all just have to question why us of all places
I think the call is coming from inside the house, Grace. Someone is in your town, choosing their time wisely to not arise too much suspicion (can't tweet about it *too* specifically, might reveal who they are in the town). Keep your eyes peeled. It could be neighbour, your delivery person, but someone is tweeting for this company and they're closer than you think... 👁️👄👁️
Haha. That’s funny.
Also, QT is everywhere in the States.
@@NrdDy I guess you're right, for some reason I forgot that they exist elsewhere lmao
@@gracer9975 it’s all good. 👍🏾
I had never heard of quiktrip until this year…are they originally from the Midwest and start branching off recently?
without fail, every single podcast assholes or poop is brought up. every. single. podcast.
i love it though -- please never stop the podcasts
Knowing Sarah used to write for Denny's, i wonderif i had ever seen stuff they've written on tumblr. The Denny's tumblr blog was wild
I was just thinking this!!!
apparently she was involved!
Commenting for the Al Gore rhythm, this is a fantastic podcast and y'all should be proud of yourselves!!
56:05
Boom, you guys nailed it.
Commitment. It’s 100% about a brand taking hard stances, whatever they may be, that will attract loyal customers.
Everyone is SO UNBELIEVABLY OVER this whole attitude of “we want to be liked by everyone all the time, so…..yes…we agree with that thing you said, unless it’s not profitable in which case, no we don’t.”
This whole fear of losing “potential customers” by being lukewarm will lose you WAY more overall. No one likes a sycophant that just wants to please everyone and say all the buzzwords to get all the brownie points. It’s so disingenuous, and no one is fooled. You want to do something to help your brand? Take FIRM STANCES on things. Commit. Accept the potential losses of SOME of your customer base if you say certain things because it will attract INFINITELY more actual loyal customers who respect you for drawing a line in the sand on whatever issue.
One year late myself, but when Sarah talked abt how long the approval process takes reminded me of the tiktoks from many kpop groups. It's very common for 3rd gen or early 4th gen groups to post trends actual years after they were popular and it's so weird, bc we all know that they're on tiktok themselves.
more youtubers need to realize, 9/10 times we the viewers skip past the ad reads. like get your bag, but im not gonna listen lol.
I agree, if they want peopel to listen they have to incorporate it into the video, not just a seperate ad read. especially like they did in this video with literally no background and a straight read, no one is interested in seeing that. I was surprised in an episode literally about brands, they did such a bad job at ads. Though that may be the fault of the company demanding things, but still.
Brands will never actually be ethical because it goes against their reason for existing - turning a profit. Appeasing Gen Z on Twitter is just good business. If they were truly ethical most would simply go out of business.
slay capitalism 💅🤪😎
Fell in love with Brittany on H3 and came over here and love this podcast now too!!!
Same!!!! So glad I have another podcast to watch in between now. Binging all their episodes
I love pancakes #pancakes didn’t need to make me laugh so hard
As a British person, I love that you talk shit about us, I feel so included 😊
I'm 33 and have not made a Tiktok account because when it first came out it was marketed towards teens and tweens. And then the 20 somethings started using it for dances, challenges and memes. It's still evolving though. I've noticed that more and more people are using it for less trendy/funny stuff like education, art, news and social issues. Maybe one day I'll get on and share oil painting tips like Bob Ross.
DO IT!
Hearing comedians having intellectual conversations is actually my favorite thing on earth
Sarah I’m genuinely curious- did you go to school for copywrite? Or does anyone know if she’s spoken about this before?
EDIT: nvmd turns out I had to listen to more than 30 seconds of the episode 😂
double EDIT: I didn't know Sarah was non-binary before I wrote this comment sorry!!
The issue of higher ups holding everything back and only making everything worse is so real. At my former unnamed employer, we helped make a lot of print marketing stuff. One time the local Proud Boys wanted to print materials with us and the department supervisor refused to do it. Until word got to our district manager, who said we had to do the job because "there isn't enough evidence of the Proud Boys being a hate group".
This was in, like, 2020. Like, *months* after George Floyd. The thing is, I'm confident that district manager wasn't a white supremacist (not overtly, anyway) or even a sympathizer, I just don't think he was connected or in touch enough to know the actual reputation of the group he was greenlighting us to work with.
It’s really interesting thinking about the minefield of marketing these days. Cancel culture can be a major pitfall when trying to market so you have to be cautious. But you do have to move fast to keep up with trends. I don’t envy people in that job!
did sarah write for the dennys tumblr?? that would make a LOT of sense it was legendary
I feel like Sarah and Brittany don’t hype up their intelligence enough!! like ofc, they’re witty and funny - but beyond that, they clearly approach their careers with strategy and skill. and that’s smart shit!! Go off
besties once again saving me from post therapy dissociation with this podcast. it’s always up at the same time i get back home 😂 the lord works in mysterious ways 😌
I literally live down the street from Duolingo and saw them working on a TikTok while walking to the gym 😂
Taking a break from the delirium and stress of college to get free therapy from my favorite parasocial pairing 😍
i absolutely loved hearing sara talk about her marketing experience on this episode
I agree with Sarah: Brittany is an influencer and she is a content creator. Brittany is famous for her personality and Sarah is primarily famous for her insight. (That’s not to say Brittany isn’t wicked smart bc she is and has incredible insights of her own, but let’s be honest she is widely known for making fart noises and funny faces!! Sarah is known for her observations in the service industry, writing for brands ig, and most recently Zillow gone wild.)
I just want to reiterate, this is in no way a dig!! I just found the differentiation between how they both interact w the internet/their fanbases interesting! :)
Zillow gone wild where the posts are made by someone else and she just reviews it
girl(gender neutral) i was having the worst day and knowing that i was gonna get home and be able to listen to a new ep kept me going
me too omg. i hope your day got better or ur week goes better:)
i really liked the point brittany made about food delivery companies and marketing to people with EDs. im in college and i live in a sorority house. as most young women/women adjacent people experience, ive always had a weird relationship with food. companies like hellofresh and stuff have helped me SO MUCH. i always have leftovers and i dont have sensory episodes like i tend to do in stores. im really glad im not the only one who understands how that marketing would helpp so much.
Brittany: "I was born in 1997!"
Me: *gasps* "I graduated high school in 1998!"
😳😳😳😳😳😳
I just wanna say ... Brittany's hair is GIVING in this episodeeeee
the past couple days have been absolute shit for me mental health wise, I'm so glad I have this podcast to look forward to every week where I feel like I'm just hanging out w my friends
The oscormeyerweiner brand is so cringe yet funny at the same time
all this made me think: what happened to ronald mcdonald???
Y’all joking about standing for eight hours but that’s literally what I do all day for work
Whenever a brand acts like they’re “woke”, while having a culture of abuse and mistreatment within their spaces, I always wonder whether marketing teams are aware of it and knowingly post hypocritical statements. Or if sometimes the people in charge of their social media accounts really are detached from title. Bc Sometimes the hypocrisy is genuinely insane.
It was really rough to hear them praise Ben & Jerry’s when they have a history of supporting the GOP
It’s like that one time that Disney made a tweet, supporting the lgbtqia+ community...
And then got sued for mistreatment of a lgbtqia+ employee within a week or so of that post
@@maggie9961 Hahahha they probably saw the tumblr post from years and years ago about how amazing the company was to its employees, it still gets reblogged to this day.
BRITTANY'S HAIR LOOKS SOOO BEAUTIFUL
mommies have provided us slay diva content. time to eat 😍😛
I got my bachelor's in public relations and Event Management. And this has been may favorite episode! I love talking about PR, hate the work but love to talk about it.
i came from the h3 podcast interview with brittany and i’ve followed her for so long and i didn’t know she had a podcast!! i’m glad she mentioned it during the interview because it’s easily becoming one of my favorites
Thanks sister guncles for this content, sincerly yours, your inmate
This is definetely my favorite episode so far, I love the inside take you both have about how out of touch and how much they milk real problems in ways that are just so unempathetic and they need to really get a grip on how to bring attention to real problems without playing friends to everyone. They seriously need to introduce some kind of training into handing responsibility to younger people because it is our world now, like yes the internet is stupid and unreal but there is a responsibility to drop the pretext or the brand and actively be socially aware and help the people. Brands and corporations should always be for the people, they've been so actively selfish for way too fucking long
Hey besties, could you put the absolute bare minimum of editing into your TH-cam vids? I can not see what ever y’all are trying to show on that eeny teeny weeny screen, and it’d be improved with the pic being put into the actual video:/ thank you! Love the podcast! It’s a light in my miserable everyday life
Just a reference to the daisy chain term, that is also a well known term for a chain of locks interconnected. The method is used when multiple entities have/need access to a private area. Let's say there is a big gate and a chain to close it for the most part, then you will lock multiple padlocks together to close the chain/gate. But the locks are assembled in a "daisy chain" so that if anyone needs into the area, they just have to unlock their one lock to open the chain/gate. I work in environmental sampling, so I've seen many protected and restricted areas that multiple companies and municipalities have access too, but no public plebs allowed.
I'm just watching all your videos and you say 'We just talked about this in the car" so many times 😂 that needs to be a segment or extra show 😂
the pearl harbor spagghettios tweet is funny as fuck why did they post that 😭😭
Oh god i LOVE nonsense, dada is just... idk how to describe the euphoria it brings me, Doom Patrol had a huge focus on it during its latest season and it was phenomenal
Man I wish I discovered this podcast a couple years out so I can binge these. I watch them instantly right before my college class, love em
the way I clicked on this so fast is clinical
the social media marketing comments hit so home w me! I do smm for small businesses and everyone i work with does not understand how to use FB or Instagram in the slightest lol
when sarah was talking about changing twitter usernames, all i could think about was the tweet that lost Jaboukie his verification. i think it was the tweet about MLK where he posed as the FBI? he did it a LOT lmaoooo
i think the actual reason brands have to put out these political takes is bc so much of capitalism revolves around exploitation. corporations are rarely ethical currently and were even worse in the past so it all feels like damage control to me
As a marketing communications major I loved this lol. I wish my courses were taught like this. Learned more in this hour than I did in 4 years.
I love how Coworkers made you laugh the most and not cousins sometimes lovers
Maybe its exceptionalism but I feel like ads never really work on me. When I see an ad, the first thought that pops up in my mind is that ads are f*cking annoying and the more I see them the more I hate them. I sometimes deliberately not buy something, even though I could technically use it, if I have seen to many ads for it.
8:10 hit so hard!! I’m the same age as Sarah and it does feel so weird to see people close to my age saying their “too old” for certain social media/TH-cam/etc., meanwhile we were the first set of teens using these platforms when they started!
Never clicked so fast 💀 no words can describe how much I love this podcast!! Love you both 🥰
I was wondering if you guys would mention the whole DiGiorno-whyistayed-debacle. I did a whole project on the whyistayed hashtag for a sociology class, and when I mentioned the DiGiorno issue, there were actual *gasps* from my classmates
OH SHIT I FORGOT ABOUT THIS. Damn you just brought that back for me, holy shit. What a time.
got SLOSHED last night trying to drown my sorrows and woke up this morning in pool of my own tears and vomit. Watching this is like my hangover iv drip.
I'm so sorry you're going through it rn, bud. Your username is exactly the kind of thing I expected to see after reading this comment, so thank you for that chuckle. I hope you have more dry eyed and vomit-less mornings than not, going forward.
@@RealElongatedMuskrat :,) ty man
“In honor of the revolution, it’s half off at the GAP.”
And
“Bugels take on race”
Are my favorite Bo Burnham lines from Inside about corporate manipulation
Even better when phoebe sings it
I was laying in bed all morning waiting for this so I could finally get up and get some shit done while being entertained 👹
please don't watch pam and tommy, pam did not want the show made and actively told writers and producers not to make it.
Slay
Slay
Slay
Slay
Slay
Slay
please please do lds/mormon mommy influencers!! i can’t be the only one who feels like they came out of nowhere lol
Brittany that hair on fleek doe boots the house
Is there a website where you could look up any company/ brand and review their ethical reputation? That would be really helpful for influencers or anyone that want to give business to a company.
Y’all calm my nerves on long bus rides, tysm ❤️
I remember this one advert I saw on the tube and it was from an expensive mens shirt brand and it was literally like "does the man next to you look scruffy, well tell him about our 3 for 1 deal, he has no excuse" ??? like why so classist and gross
This is a British / Irish brand content reference (sorry😂) but we have this budget airline here called Ryanair, and their TikTok branding is so good! They’re known for being kinda crappy because of how cheap they are and they really lean into that, because their market is mostly broke young travellers. They basically just make fun of themselves, it’s great marketing
I know it’s tasteless, but that Spaghetti O tweet had be dying of laughter. The little single spaghetti O noodle wearing sneakers and holding a little flag is so funny to me. The detail for such an insensitive tweet. I guess it would have been okay with out the little noodle cartoon.
nothing like watching Violating Community Guidelines during work :)
Gets marked as NSFW because it’s reads “violating guidelines” lmaooo
reminder that these companies do not care about you (especially not ones like ben and jerrys who are owned by unilever! monopoly capitalism is horrendous), they care about profit, support your community, not brands ❤️
wow sarah, kudos to you for getting brittany as a recurring guest on your podcast!!
(i love u guys hahaha)