In the Fight to End Smoking, More Must Be Done

On the 19th of September 2023 our CEO, Jacek Olczak, delivered a speech at the Reuters event on how we can embrace innovation for a better future.
For decades, governments and organizations have done everything they can think of to discourage people from smoking.
Restrictive regulations. Steep prices. Marketing bans. Public health campaigns.
And yet...worldwide, an estimated one billion people still smoke today.
Let's change that ➡️ spr.ly/6056PCa0K