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It’s very interesting for me to hear about the multiple countries question. I have been playing with that for the last two weeks. I also noticed that when it was in a basket of Emerging Countries, UAE gave extraordinary results, but on its own the behavior was bizarre and unpredictable. I’m running a Europe Select and an Emerging Markets Select (without India which takes too much spend and others which don’t produce results) and hope to keep those going steady through to December and better understand how to use these multiple country campaigns in the future.
@ I will report back at the end of the year. I have done some refining and am making good ROAS, but Black Friday is kind of meaningless for me with my information product. Just same sales, good ROAS with a tranche of 9 good ads, higher costs, but hard to report clearly on during this BFCM period. I do think that these multi-country campaigns (13-15 countries with parallel pricing structures for economic zones) will have the advantage of being robust and scalable as ASCs, plus I have several ads that make sales, so I can duplicate them and turn off the leading add several times with confidence for each basket of countries. I am really grateful that you have taught me how to think and make decisions. It has definitely affected my bottom line - positively!
Hey Konstantinos, this is very specific question but how would you structure a lead campaign with 30eu per dag budget with an untrained pixel? I already know one single campaign using ABO (because under 50eu). But I'm struggling with the ad sets and ads.
You mean doing a CBO? It really depends on how the ad account behaves. Have you tried both interests and broad? Which is more cost effective? What kind of leads. It really depends. Is it lead form or lead on a website and I can keep asking stuff.
I have a question. In the video, you seemed to say that even for lead generation products they should be run as sales campaigns, not lead campaigns. Is that because the algorithms for sales campaigns and lead campaigns are different?
No! Leads means lead campaigns. Now some people do post their lead events as custom events to the sales category. You can run Lead ads to Leads it is totaly fine and works fine.
Hey everyone, I hope you enjoyed this video! I created a FREE Facebook ads course for you! Enroll right now using this link: www.facebookads-master.com/offers/rWxzLAcb/checkout
dope 🔥
It’s very interesting for me to hear about the multiple countries question. I have been playing with that for the last two weeks. I also noticed that when it was in a basket of Emerging Countries, UAE gave extraordinary results, but on its own the behavior was bizarre and unpredictable. I’m running a Europe Select and an Emerging Markets Select (without India which takes too much spend and others which don’t produce results) and hope to keep those going steady through to December and better understand how to use these multiple country campaigns in the future.
Keep us posted 😀🫣
@ I will report back at the end of the year. I have done some refining and am making good ROAS, but Black Friday is kind of meaningless for me with my information product. Just same sales, good ROAS with a tranche of 9 good ads, higher costs, but hard to report clearly on during this BFCM period. I do think that these multi-country campaigns (13-15 countries with parallel pricing structures for economic zones) will have the advantage of being robust and scalable as ASCs, plus I have several ads that make sales, so I can duplicate them and turn off the leading add several times with confidence for each basket of countries. I am really grateful that you have taught me how to think and make decisions. It has definitely affected my bottom line - positively!
Hey Konstantinos, this is very specific question but how would you structure a lead campaign with 30eu per dag budget with an untrained pixel? I already know one single campaign using ABO (because under 50eu). But I'm struggling with the ad sets and ads.
You mean doing a CBO? It really depends on how the ad account behaves. Have you tried both interests and broad? Which is more cost effective? What kind of leads. It really depends. Is it lead form or lead on a website and I can keep asking stuff.
I guess it can be your first test :)!
I have a question.
In the video, you seemed to say that even for lead generation products
they should be run as sales campaigns, not lead campaigns.
Is that because the algorithms for sales campaigns and lead campaigns are different?
No! Leads means lead campaigns. Now some people do post their lead events as custom events to the sales category. You can run Lead ads to Leads it is totaly fine and works fine.
@@KonstantinosDoulgeridis I understood!
Let's test it! 💯