Why Product Placement Is Suddenly Everywhere - Cheddar Explains
ฝัง
- เผยแพร่เมื่อ 6 ต.ค. 2024
- If it feels like you’ve seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic…
Further reading:
The BBC
www.bbc.com/cu...
“Branded Entertainment,” Jean-Marc Lehu
www.amazon.com...
Journal of Broadcasting & Electronic Media
www.researchga...
Journal of Advertising Research
www.researchga...
The Los Angeles Times
www.latimes.co...
The Associated Press
apnews.com/art...
The New York Times
www.nytimes.co...
Newsweek
www.newsweek.c...
InStyle
www.instyle.co...
PQ Media
www.pqmedia.com/
Adweek
www.adweek.com...
Branded Entertainment Network
ben.productpla...
CNBC
www.cnbc.com/2...
Subscribe to Cheddar on TH-cam: chdr.tv/subscribe
Connect with Cheddar!
On Facebook: chdr.tv/facebook
On Twitter: chdr.tv/twitter
On Instagram: chdr.tv/instagram
On Cheddar.com: chdr.tv/cheddar
We want to thank PQ Media, who've covered product placement for years, for sharing their valuable research with us for this piece.
I will take good product placement over traditional ads any day
Same, but most product placement isn't good in my opinion. I get having branded stuff to add some realism to the universe, but I hate when the product placement is just an ad in a movie or TV show. I find car placement is bad for that. I don't need a 30s sweeping shot circling around every car the protagonist steps in.
What if we got rid of product placement and ads?
@@ThomasBomb45 millions of people would lose their jobs and most retail business industry would struggle...
@@ThomasBomb45 i like product placement, it's amazing.....
I especially wouldn't mind if shows were closer to a full hour. I remember when most shows used to be 50 minutes and now most are around 40 minutes in length. Which means ad time has doubled. Ads make live TV basically unwatchable because it is constantly interrupted with ads.
Man, companies are constantly trying to get into EVERYTHING. Remember when having ads EVERYWHERE was a dystopian future? I wonder how much 'til we reach Futurama's level with ads in our dreams XD
My favorite (Or the opposite) example of product placement is literally the entire fucking Transformers movie, it just barely crossed the line of subtlety but it crossed it anyway and that, combined with the over the top attitude of the entire movie, made it EXTREMELY jarring, it was just one long ass commercial.
Companies would be thrilled to be able to advertise during our dreams.
Only on TV and radio. And in magazines and movies and at ball games, on buses and milk cartons and T-shirts and bananas and written on the sky. But not in dreams.
To be fair, Transformers was entirely based on a product line, so there was literally no way for it to be anything other than product placement.
Wait till you find out that corporations have personhood rights in most countries xD
You were so focused on it being based on Toys, that you didn't realize that the entire franchise was one big product placement for the US Military.
Love it! Every time the host picked up yet another piece of Cheddar merchandise…
When she put on the jacket, my mind flipped and I had wondered if she was only in a bra in the beginning
And it reminds me of Linus tech tip. Lol
@@philippecr LOL. I was reminded of Alec’s video where the bulbs just keep on appearing:
th-cam.com/video/_AdBcTMHG0Q/w-d-xo.html
I didn't notice, LOL
She should have lost a piece everytime instead.
My Dad went back to college when I was a kid. He was an advertising major, so they learned about product placement. He explained it to us and we'd take great joy in being the first to notice a product in movies.
No one cares.
@@I_WANT_MY_SLAW shut up bozo
@@I_WANT_MY_SLAW shhhhhhhhht
When I was watching venom 2 I got annoyed when I saw the free fire ad it was so poorly placed
The trolls arrived
You forgot about TH-cam; sponsored spots are like product-placement, baking the ad into the content itself. In fact, a lot of TH-cam, Instagram, and TikTok channels are essentially nothing more than commercials, where the ad _is_ the content.
Hmmmmmmm
This type of targeted advertising is already happening in podcasts. Different sets of ad reads from the host are played for each user when you download or stream the podcast.
It depends on the podcast. Some, like the _This WEEK in Tech_ podcasts, are literally part of the podcast and you can't really change them regardless of who downloaded them.
wait really? could you explain more how they do this
Really? Every ad on Past Gas I've had has always been stuff that dont match my interests
@@gidd I'm sure how exactly, probably seeing who's IP is requesting the RSS feed and swapping the ads out before streaming it
@@potto1488 it's different for every podcast, a few distributers run the ad services.
Loved the way the host kept on placing products from her channel every time she appeared on screen...😂😂😂
I have three packages of cheddar cheese in my fridge. But now I kinda feel as if that's not enough. 🤔
why am I not surprised that someone is trying to apply deep learning to determine how successful something will be. It is really a perfect fit.. analysis that can not be inspected, and results that you can either take credit for or blame something else if you are wrong.
Not to mention all the potential investment capital for each buzzword included in the company whitepaper.
My concern is that it’ll cause streaming platforms to become like TH-cam: creators will make shows that entertain the algorithm, and all these shows will be the same regurgitated nonsense.
Guess who founded it? Our boy Billie Gates!
What a waste of technology! Cure cancer? Nah, we'll try to figure out which TV shows will do well.
Machine learning's gonna be added to everything digital sooner or later , its just too useful. And there's to much information out there for humans to sort through now.
And then there’s Michael Bay, who makes movies for product placement
I always thought of product placement as realistic because you know it takes place in some type of our reality and you would see these types of products out in our world.
If we have this instead of ad breaks I am happy. Although I do have to admit they are so easy to miss they are ads. The psychology tricks are very concerning but I bet they are being deployed everywhere we just don't really know it yet.
I would prefer ad breaks, at least I can close my eyes and cover my ears and not miss anything I care about during an ad break whereas ads incorporated into whatever I watch is impossible with current technologies to avoid if you care about what you are watching. ad breaks and sponsor sections are easier to circumvent as they are separate.
@@AuroraAce. Sure I can understand that. What issue do you have with ads that make you want to avoid then though?
I feel like most people dislike being advertised to but there isn't usually anything wrong with it. That's another bonus for product placement, when done properly it doesn't detract from what you are watching it just happens seamlessly side by side.
@@scalpingsnake I don't really need advertisements, I buy the most affordable or cost efficient option most times I buy things, if its food I try everything once and buy what I like the most. with big expensive items I weigh all my options and choose the best fit. advertisement don't really benefit me and only hinder me by making it more likely to buy things that weren't the best choice for me, a good review is all I need.
aside from that I don't like the idea of corporations weaselling their way into everything in an effort to make more profit, it is almost like a taint that seeps into everything they can. the power and influence corporations have over all of us is unsettling even with the benefits the less I have to be reminded of the fact I am literal sheeple the better (not that I would want them to pull the strings in the shadows either).
it was a good question you asked, I never really thought about why I detest advertisements so instinctively.
@@AuroraAce. ad breaks are WAY worse. The fact that a character might drink a Fanta because the character is thirsty but isn’t being a pain in the ass about drinking a Fanta is way better than a Fanta ad SCREECHING across my TV screen screaming at me and interrupting my show with their bad dancing and cringey music. It ruins the flow of the TV shows and makes it unpleasant vs just a character using a product casually as we all would irl
@@LucasFernandez-fk8se honestly I like ad breaks more because ad blockers are easier to develop with ads separated. if the ad is separate to the media you can more easily just stop one from being shown without affecting the others.
I'm fine with product placement as long as it's not the center of attention or throwing them at your face constantly. The worst aspect is when the show or movie just takes a pause to talk about the product.
I agree. Netflix has been doing that a lot lately.
Being from the UK, I still find product placement on TV very unusual to see.
Targeted advertising within TV shows is clearly the way forward, especially as we find more and more ways to actively avoid advertising online or skip adverts.
Stranger Things product placement with the coke can and the eggos was pretty well done. I never really thought much about it being product placement since it just makes sense in context.
Then I think of Hawaii Five-O and they stop the story to discuss the big guy's subway eating habits or the cops stop to "Bing" a famous artist. Awful.
I generally don't mind product placement, but 5-0 was really pushing those Microsoft products, so far as using Windows phones that were many years old at that point, cause they had already failed. What even is the point of that?
The product placement that takes place today gets on my nerves. I'd rather see a full-fledged advertisement instead instead of watching an otherwise good script be ruined by shameless plugs of contemporary retail brands.
Exactly!! I don’t mind it if it’s subtle or discreet, but really obvious placement turns me off
I roll my eyes at product placement that doesn't even try to hide it.
Why do I feel the overwhelming urge to eat Chedder cheese?
I was expecting you to mention that you placed your logo everywhere in the video as an example. But you left it for the comments section. You got what you hoped for lol
Anymore when I notice product placement, the product being pushed becomes a "do not purchase" item for me. I have been around a long time and have seen the massive increase in advertising and find it disgusting. So I go out of my way to avoid such companies. As long as humans blindly let corporations manipulate them the world will continue to spiral.
Yet you are watching videos on TH-cam. Sorry mate, TH-cam features in a lot of movies, gotta stop watching. Oh! and iPhones, Macbooks, Windows computers, Samsung phones, Google Pixel, that doesn't leave much really...
@@JF743 he don't need to stop everything that does product placement, but if he have a alternative he can do it.
Like all that Cheddar product placement in this video
I respect product placement way more when it's not purposefully all in your face. That's the difference between a product's logo perfectly on display facing towards the camera and the product just being recognisable in the scene. Don't even get me started on drink product placements that make the actors hold a cup/can in a completely un natural claw grip just to make sure the logo isn't covered.
I think good product placement can really enhance a show/movie. I find stuff like bottles with blank labels and cars with the badge removed distracting for example, so a smart product placement fills that with a real product, a win, win, win for viewer, movie company, and advertiser
No mentioning of the iconic product placement scene of Wayne's World?!?!
"...I will not bow down to any sponsor." -grinning with pizza hut in hand to the camera
Just wait til they dynamically change background music, storyline, even characters etc... to just match a product to you.
.....a video game?
@@Touchgrassplz Without much interaction from audiance though, so the "playing" part is at most the side thing.
Waynes World, always laughed at that bit with 4th wall product placement
I will not bow to any sponsor
I'm really happy to live in Europe, where I can safely say I don't even recognise most of the advertised products.
So even if I would notice them only subliminally, I can never remember the products. Even better, I cannot buy them.
I’m eating Reese’s Pieces now. I’m addicted. I might need to go to Reese’s pieces rehab
Lmfao, I always thought ET liked Skittles 🙃
Nah Reese's pieces fam
Nah he likes advertising money xD
I thought that too. Maybe we're from the same alternative universe?
We thought "it must be some cheap American candy". It didn't look like it would taste good.
I love how no one’s talking bout how ET had a major allergy to Reese’s Pieces. Apparently he would vomit profusely after each take, to the point they had to actually PAINT M&Ms, or his agent would pull him out of the film. Real shit. Look it up!
I would always rather have a tailored google ad for kit-kats or a video game than seeing the same catheter ad 10 times on my dads favorite cable channel!
I don't want anyone to know me more than they have to. give me the same ad for the rest of my life if it meant I could keep my privacy
@@AuroraAce. that’s justifiable. To each their own, I suppose.
I wish targeted ads were still science fiction.
I'm with you on that!
I agree
Same
I'm surprised you didn't mention the Chevy Camaro from The Transformers (2007). That was an iconic product placement in the history I believe.
I always remember the film 'evolution' and 'head and shoulders'. I could never work out if it was in your face advertising or tonge in cheek. It wasn't a great film and I've never used head and shoulders since.
Blasphemy! Evolution was HILARIOUS!
As long as it's done tastefully I don't mind, especially since many of the brands (like Reese's Pieces) aren't even available in my country... Plus when it comes to more expensive purchases (tech mostly) I consider myself savvy enough to do my own research before purchase based on the different qualities the product has... That's partly why even after a LOT of apple products on TV and in movies, I never even considered buying anything from Apple...
Yeah, I don't know many or even most of the American products shown, so it doesn't distract me much. But if I'd watch something from my country and they'd push a well known product too much, it could be really annoying.
Yeah, even if a product looks good, you should always do your research first and ask yourself, if you really need such and such product.
Loads of shows on Netflix but I still find it difficult to find something I want to watch sometimes lol
I don't mind it so much so long as it blends in naturally (i.e an actor isn't holding it in an awkward way or the label isn't mysteriously facing the camera dead-on at all times). I mean, we live in a world where we're surrounded by products that are covered in branding. If anything, TV shows covering up the logos of companies who haven't paid them is more immersion-breaking.
The irony with ET Is that I still think of them as M&Ms as those are on sale here (and far better)
Not ironic at all. The original script for E.T. specified that the candy was M&Ms. I remember reading a novelization of the show (abridged, with production stills) that apparently preserved some concepts scrapped for the movie.
One was Elliot drawing a schematic for the alien ship ALL over his classroom, which was scrapped for him drawing a simple sketch of the alien with the words "E.T." The book also described the candy scene differently: "the botanist (E.T.) turned the candy over, and on the back was an indecipherable code: M&M."
It was only over 30 years later that I learned that the Mars company refused to let their candy be featured, and so Spielberg went to the Hershey's corporation to have Reese's Pieces be featured, instead.
This might be an unpopular take, but I actually like seamlessly integrated product placement. It helps make the world more recognizable for one thing. Obviously fake brands can degrade verisimilitude and interfere with the suspension of disbelief. And brands In the real world carry emotional weight in our life. Product placement can reflect and shape that. It has to be done right though. If it’s too obvious it interferes with the suspension of disbelief by making you stop and thing “oh look, a product placement”. Advertisers must be willing to trust the artistic instincts of directors, which I imagine doesn’t come naturally to them.
Keep in mind this is coming from someone who hates traditional ads with the burning passion of a thousand suns. I even got TH-cam Premium to avoid them. Thats how far I will go…
Off the top of my head, Back To The Future (I, II, and part of III) was the epitome of clever and tasteful product placement. One of the more obnoxious events was during an episode of "How I Met Your Mother," where if/when you saw a Chevrolet Impala logo pop up during a scene, you could enter to win something or the other, blah blah blah... anyhow, it was obnoxious.
I don't know why, but I feel like I wanna buy all sorts of Cheddar merch.
No, you don’t.
I love product placement in anime, it is so blatant sometimes that it can look out of place, but can be pretty cool. Pizza Hut in Code Geass is my all time favorite.
Product placement has always been around since the dawn of movies and TV. Ads are just a fact of every day life
If I was a regulator, product placement would be illegal. Especially for streaming services. They are charging you to access the shows on the service. That should be their only permitted revenue stream.
I prefer subtle product placement to blatent brand hiding. I don't think much of characters in a movie or show using a certain product, like a macbook, but when they put a big cardboard cutout or duct tape over the logo, it sticks out so much more.
Prior to my Mom getting married, she had a friend whose dad ran an Ad agency in the Los Angeles area in the 1940s. That guy would have his daughter, and my future Mom, attend movie screenings at the Hollywood theaters where they were to look for product placements in the movies and submit their reports of what they saw in the movies to the Ad agency owner.
While Mom got to go see many movies for free, she could not recall any of the movie plots, as she was focused with noting the products in the movies, such as automobiles, gas stations, the pack of cigarettes used, brand-name logos; the names of the stores when movies were filmed on location; etc.
Back then the movie studios did what they could to have generic looking fictionally named products/props; but name-brands did slip through to the movie screens.
I absolutely loathe that we are constantly bombarded by advertisements no matter where we go. It drives home that your only value to society is to "BUY SOMETHING!!!! GIVE US YOUR MONEY!!!! GIVE US YOUR _TIME_ "
No, sometimes it's "make us money, and we'll pay you 1/100th of what you make us."
I remember walking from a Schwarzenegger presidential library to my favorite Pizza Hut restaurant.
The minority report scene - I remember in media class back in 2006 learning about product placement and the teacher played us that clip to show where advertising was most likely heading in the future. Wow. Even back then they were also doing that with the football games. I tried to tell my brothers but they wouldn't believe me
Don't care about "influencers" or celebrities or what products they use. At the end of the day I'll still buy the Kirkland brand.
Futurama predicted the future. Eventually ads will be beamed directly into your brain.
Smash Bros collaborating with different game franchises is a sort of product placement too. It also has revitalize the interest on older classics from Nintendo's catalog of games as well as other game characters from other brands who join in the battle.
I only notice bad product placement lol. Good product placement doesn't effect me because I'm used to seeing products everywhere and it having no effect on me
As someone with ADHD, I almost never notice product placement. I’m too invested in the movie/show to ever notice. Whether it actually works on me is a different matter, but I doubt it. I’m not much of a spender, and I pay very little attention to ads and products that don’t earn it, which is very nearly 100% of them.
It's super obvious in riverdale.... maybe you would notice it there
The point of advertising is not "go buy this!" (most of the time anyway). It's about subconsciously seeing it. It's someone buying it and you maybe making a connection "hey, that's from that movie!". Or the most common thing: making choices. If you are going to buy new sports shoes and you had a ton of product placement in your recent subconscious memory of Adidas, for example, you are far more likely to consider buying that if you don't have any negative bias towards them or anything you already know beforehand you'd like to buy. On massive scale, statistically this increases sales for the company. It's about knowing it exists. Not about giving you a sales pitch. If you've never seen the brand before, you are less likely to trust it than one did see.
My bet is that regardless of your ADHD or whatever, you are affected by product placement. If not consciously, then subconsciously.
When you are in the store and see that product, related feelings come up. When a character you like drinks that soda or drives that car, that brand subconsciously and automatically will give you a warmer feeling if you see it again. Our brains connect, the brain‘s function. So, if there was no marketing at all, you might see that car brand and not care at all. Now, after maybe half a decade of being fired to with that brand and having all these movies and have subconsciously connected the ideas and feelings with that brand. You are way more likely to at least look it up and engage with that brand.
Being an ADHD person myself, I myself think - or thought - for a long time that marketing is useless on me. Now I think most people think that. It’s not something conscious, it is about feelings and emotions and making that connections so we are just a bit happier about that brand than of we wouldn‘t know about it at all. After analyzing that, also the effects on myself, I think that every human is susceptible to this phenomena to a different degree.
@@cat-le1hf I mean, if it's blatant, sure. But there is a lot of subtle product placement in film that you don't see and THAT is the one that will affect you. I'll never buy something because of product placement. I don't buy much and when I do it's almost always after some research. Also, of a product is good, I don't see why you wouldn't buy it because it was heavily advertised. It's not like it takes anything from it. Marketing departments are often completely separate from the engineering, design and manufacturing ones.
I think it's more.on the film makers than the company the product placement is for in how tasteful it is. If they compromise the craft of film for an ad, I hate the director, not the company that asked for this.
It affects you. To find out for sure, try shopping in another country. You will be completely confused as to what to buy. Trust me on this, I also have ADHD, I feel like you do, never watch TV, don't shop around, etc etc, but when I was in England grocery shopping took at least twice as long as normal because I had to stop and actually look at stuff to figure out what to buy.
Product placements make me want to buy the product more. Intrusive traditional advertisements only piss me off.
Product placement is good when it doesn't ruin the story, only when serving as a subtle detail.
7:09 They built an algorithm that tells that what will become popular.....why not just make one for making more popular content? Win-win
Because they operate as a consulting company, not a content creator.
10/10 I’ll take more product placement then annoying ads any day.
If this new tech means I'm less likely to see as many ads, I'm all for it.
When Hiram pulled out that bag of Doritos on Riverdale I died laughing! 🤣
On our state tv station no adds are allowed. That means bottles are turned around to hide the label and no branded objects are in frame ever.
I Legit Remember seeing Tivo Ad's!
Product placement is perfectly fine as long as it makes sense ...
like a car guy in his garage using a specific brand of polish because its the only brand he trust
or a scene where a bunch of kids talk about what to eat for lunch and one kid suggest there is a current promotion
with a certain fast food chain and its a hella good deal right now ...
I’d rather product placement and no commercials than no product placement and lots of “no skip” commercials…. But above all else, I’d prefer companies to stop advertising so much and make products that require little adversing to sell.
Is it really always product placement or do the characters sometimes in a show want to buy said product without the creators getting paid? Like if a character says “I’ll have a McDouble” is that really a product placement or are they just ordering for the storyline?
My understanding is that any branded thing has to, at minimum, get “cleared” so that it doesn’t conflict anywhere else. (Say, another fast food restaurant wants to advertise. They wouldn’t like if you also did a free ad for their competition).
But really, a McDonalds would probably be rewritten as a generic diner, drive thru, or nondescript burger joint
Fun Fact - The Red Bass Beer Triangle logo was the first ever trademark registered in the UK.
Under the Trade Mark Registration Act of 1875.
They've been doing this for years in film and TV. It's always easy to see the sponsors in films. -- Off the top of my head, Purple Rain (1984) - Prince is eating Doritos with the bag clearly showing. This is nothing new but will continue to grow in popularity I'm sure.
It's funny rewatching 90s episodes of the x files and seeing the Ford product placement. They were trying to sell some of the worst cars ever built. Back then they were just new cars, now I associate them with crack heads because those are the only people who still have them
In my opinion, why the product placement is more effective than the traditional commercials is that firstly, compared to traditional commercials, product placement is less intrusive and disruptive to audiences, as it is often integrated into the storyline of the media content. Additionally, product placement has the potential to reach a large audience, particularly in the case of blockbuster movies or hit TV shows, providing a massive platform for brands to showcase their products to millions of people. Product placement is also often more memorable than traditional commercials, as it is integrated into the storyline, and viewers may be more likely to recall a product if it is featured in a movie or TV show they enjoyed. And last but not least, product placement can be targeted to specific audiences, allowing brands to reach their desired demographic with greater precision and effectiveness.
In German, this is called "Schleich-Werbung", which kind of translates to "Creeping Ads" or "Stealthy Ads", and is quite regulated.
I hate ads of every type and i go out of my way to disrupt the algorithms and clog the systems. Advertisers are evil!
Product Placement is also Piracy proof.
on the other hand, it is rather difficult to place products in historical dramas or high fantasy dramas.
Tell that to Game of Thrones
For every good piece of product placement there are three occasions of an actor awkwardly drinking a can of coke so the logo is visible. Then there's Shang Chi which wasn't a bad film but at times felt like a glorified advert for the BMW IX3.
its not suddenly everywhere. its been like this for a good while.
the german public television always bashes youtubers for not marking products in their videos as adds, even if they explicitly say that they bought the item them self. In some cases they had to prove that a pic with a friend was not a collaboration and stuff.
But on the other hand...in a typical 20:15 show, in the public television, two police officers (actors) talk ~5min about the new BMW, one of them recently bought. He talked about the nice features and we got a few scenic shots of hte car. And guess what...it wasn't marked as product placement. It will be listed in the credits, which won't be shown on TV, just if u buy the DVD...
soo yeah...not so sudden in germany
Surprised not to see a mention of Josie and the Pussycats use of product placement in this video.
Do you remember the big amount of M & M's product placement in the anime of City Hunter?
It was almost a running gag.
Here's a topic you should explore, a different form of product placement: companies arranging to have their name and/or product appear in the questions and answers on TV game shows
I still remember those GOD AWFUL Subway ads in Hawaii Five O. That wasn't even product placement. It was the middle of an episode and they literally just stopped the entire plot and had a very "organic" conversation about the amazing taste and value of Subway sandwiches.
one interesting thing is for *continued* product support. right now, Pepsi (throwing a name out there) may have paid for a spot on an episode of a Netflix show. But unlike most of their shows (which get buried after the release because they haven't learned that weekly series builds audiences the way Disney and HBO did), this one has legs, a lot of re-watching power.
So now Pepsi is getting eyeballs months, years after the show was intended to be 'done'.
Netflix, with the digital replacement tech, has the ability to now go to Pepsi and say "pay us more, or we shop this scene around to other soda vendors". Pepsi can pay up, or Coke can go "we'll take that one" instead.
a bit harder with cars, of course - Audi is Audi in the MCU (except in the two movies where it isn't), but with soda, chips, fast food, etc, all easily swapped out if there's competition in that market.
Now I finally understand why we saw a Starbucks cup in game of thrones! Thank you cheddar! :D
It was a cup from Captain Cooks in Banbridge, Northern Ireland. It wasn't Starbucks at all. So that would have been an epic product placement failure if it was intentional.
[Fact check] In the beginning of the episode where you are showcasing examples of product placement you have a screencap from the walking dead of Rick taking a Polaroid picture.
In this instance, this is not actually product placement.
This is from season 8 of TWD which came out in 2018. Polaroid (the original company) went out of business on 2008 and the particular camera in the shot stopped being produced around 2006-2007.
No way this was paid for by polaroid as at the time of filming this camera was already an antique and not being sold commercially.
actually the 'golden age of product placement' started earlier... in the 1978 Superman, the Movie, in a scene in Smallville, right on the kitchen table, was a box of Cheerios. They were even given a credit at the end of the film.
There were a couple Korean dramas I watched ( I think it was It's Okay not to be Okay and Record of Youth- possibly one or two others) they had a product placement for a specific sandwich based restaurant that the characters visited an ABSURED amount of times. The writers/producers were basically shoehorning the product placement into the dramas, in such an obnoxious way, it became a massive turn off. It not only made the whole restaurant unappealing it genuinely derailed the the story to the point of, "are you kidding me with this?!"
There was a pretty clunky product placement for Converse sneakers at the start of the film "I, Robot". The star, Will Smith, could not completely hide his disgust at having to do it.
Product placement is subtle and subliminal. That you have to have an interest to be influenced.
Nothing beats the Starbucks ad in Game of Thrones... But jokes aside - I have no idea if this was intentional or not, but all I could think throughout my re-watches of Breaking Bad is how solid of a car a Pontiac Aztec is, so maybe they unintentionally advertised it?
I remember loving the new version of Hawaii 5-0, but completely stopped watching it because I was so turned off by the nonstop product placements. GM, Microsoft, Subway.. it was a never ending commercial that would at times completely take away from the plot of the show.
I wonder if brands are involve in product placement of items or brands that no longer exists today in shows and movies that takes place in the past.
Anytime a brand logo is clearly visible and unobstructed, it jumps out at me as product placement. Why don’t we see more casual and realistic product usage, such as a likable character occasionally snacking on Brand X but holding it in such a way where you’re seeing the side of it with only a portion of the logo visible? Partial logos are still recognizable, especially in context such as being on a red soda can, or the back of a metal notebook computer.
The Truman Show (the reality tv show of that name in the movie, not the film itself) was full of product placement for fake products and is probably the best guide to what advertisers would like the future of television to look like.
In the anime Code Geass that at least once per episode someone comes with something from Pizza Hut. And they even animated a scene with the delivery man.
I was scouring the comments section to see if Code Geass was mentioned.
Jaron Lanier's cautionary tale is coming to life.
They should have mentioned Waynes World. How they did product placement in that movie is refreshing. Just as refreshing as a cold Pepsi on a hot day.
I suspect that a lot of placement in series TV has resulted in making the program more profitable as a downloaded torrent. Since downloading a show increases the exposure, I suspect in the long haul, downloads will be tracked but not eliminated by enforcing copyright.
There is a scene in Designated Survivor where Hannah Wells starts her car remotely. They then change to a camera shot of inside the car and the dash lights up and the Ford logo is just so obvious. It takes about 5 seconds for all of this, but it was just blatant product placement.
Interesting that product placement is allowed in movies and TV but not in YT videos! It has to be labeled "sponsored content"
Evolution - Head & Shoulders, I wasn't even mad
My first thought exactly when watching this video. Evolution: Best product-placement ever!
I have nothing against product placement if it is well blended with the storyline, but when is forced, it sucks. I prefer it over those annoying TH-cam adds before the videos...
One of the few times I didn't mind blantantly obvious product placement was in Chuck. Subway saved the show from being canned (I think fans actually started a campaign and they wrote to Subway or something, I've forgotten the exact story). Anyway the show kind of made a joke of it and had characters basically doing little mini-ads within the show that were intergrated into the storyline. I loved the show and so I didn't mind and I was grateful it was saved.
An episode of Futurama where had an advert in his dream comes to mind.