Why You Need to Know About Gen-X

All eyes are on Millennials, Baby Boomers and increasingly Gen-Z, but according to Goldman Sachs Research’s Hugo Scott-Gall, Gen-X is an underappreciated influencer when it comes to the economy. Already responsible for around 30% of US spending, “Xers” are going through their peak consumption years, with different spending priorities than the Boomers that came before. Scott-Gall explains the implications for the auto industry, real estate, and more.