I Designed a Brand Identity for a Client - Here's What It Looks Like 🔥
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- เผยแพร่เมื่อ 9 มิ.ย. 2024
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🔗 Links
My Skillshare Original: skl.sh/willpaterson06211
Will Paterson: linktr.ee/willpaterson
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design/
📋 Timestamps
00:00 Intro
00:24 Client Meeting
01:41 Brand Workshop
03:43 Sketching / Idea Generation
06:50 Our Process
08:30 Client Presentation
11:34 Outro - แนวปฏิบัติและการใช้ชีวิต
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Hope you guys enjoyed the video! What video would you like to see next? Check out the Portfolio here: www.willpaterson.design/project/raspaderia
How to get your life back on track after years of not doing graphic design post-education. Haha, asking for a friend...🥲
how do you get inspiration when you design?
How much of the artwork & mood-board or billing paperwork is printed out? What is the studio storage system you use? Does the team work from home or are you guys together? You show your computer & tablet work, looking forward to seeing your IRL side. Thanks, Lee
Thanks, great video! Very helpful to see how someone else works. Kudos to you and your team, it's a lovely brand that feels like what you were reaching for. Would love to see another project where the client wasn't as clear about what they wanted and you had to guide them through. Particularly interested in how to avoid scope creep.
Thousand times YES! We definitely need more of this. I absolutely love how informative this video was. You did an amazing job and the created brand identity really shows what Raspaderia is all about. I would very much like to see more videos like this!
Thank you! Will do!
Decent logotype. The colour palette and supporting graphics are bang on for the brand.
I love that you spoke about both canva and figma!
I love this, from an educational video it really helps people to understand why what their doing needs to be broader and understand how their choices as a designer impact the rest of the branding. As an Art/Design tutor, I see this happen quite often. Where people will become very stuck and drawn into a specific thing which ends up not working with either the rest of the brand or incohesive with other formal elements. Would love to see more of these style videos
Raspaderia comes from the spanish word raspar which means scratch. In this case scratch an ice cube to make a snowcone. We call them piraguas in Puerto Rico. Cool branding process.
I ABSOLUTLY LIVE THIS TYPE OF VIDEO!!! seeing the process and the steps taken was super helpful, not to mention all of the smaller tips like meeting with clients and such. thanks for this awesome video Will! I am exited for the next one!
You're so welcome!
Loved it, was interesting to see and very detailed yet you clearly had only scratched the surface. Thank you
You are very welcome
My Inspiration 🎨
That's actually really funny you post this today, I got two different requests to edit/remake logos for two different companies and am totally lost on how to go about it. Thank you so much for this video, you really don't know how much it helps!
How good! May I ask how you attracted clients if you haven’t done a logo presentation before?
@@abriltolnay1764 I was working at my school and my teacher recommended me to the client right in front of me lol
You should do a Masterclass on the Brand Design process. This was so enlightening! I'm so inspired by this! Thank you
Absolutely loving it. Make more of that kind of videos Will. I love to see how you work and how you present your work. Amazing work will. Love it.
Really good to see the from start to finish of a brand project. Thanks for sharing
Yes! Please do more of these brand strategy to brand deliverables videos Will! So helpful! I’ve watched your channel for years. Thank you for all you do!
Thank you so much for watching and will plan out similar videos in the future
Love getting to see your process! Thanks for another great video Will! Always a treat. 🥰
You are a source of inspiration ! Keep up!!
Love this kind of video. Feel free to do some more. I learned so much of it! Thanks Will
MANY THANKS FOR YOUR HELPFUL CONTENTS💯✅❤️
Love seeing how other creatives in the space go about their workflow! Would love to see more videos like this! Thanks for sharing.
Thank you! Will do!
Hello Will Paterson! This is Razia, and I hope you are doing well. Your content is really helpful for us all, so, My humble request to you is that you please make more videos on brand identity design. I am really eager to learn more about that from you. Thanks a lot!
This video was soooo good! It's very satisfying to see everything taking shape and the tips are super useful, please create more content like this 🙌
Love it! I have worked for one non-profit for years, and my "clients" are the communications team, so I haven't had many experiences with clients outside a semi-corporate environment. This video is greatly appreciated! Keep it up!
Your comment is greatly appreciated.. by me! 👍
New sub here, enjoying all your content. Really enjoyed your foundational and collaborative focus on brand strategy with your client - purpose, values, personality, tone, voice - before advancing to the design stage. Awesome brand bible also ... a feast for the soul of this brand designer turned harried marketer.
Woww this video is so detailed 💥💥. I'll love to see more and work with you and your team on identity projects. And also contribute to these projects. This looks amazing. Thanks Will for showing this
This is amazing! Seeing/knowing the actual perspective from a professional like you really opened my eyes, would love to see more of this!
I work for a small design agency in London and it's great to see how you manage this phase of a clients expectations. I will be using this mentality and methodology when I can. Thanks Will!
I would love to see more of that FigJam file. It seems really helpful!
I'm having trouble getting a new pc cos i sold it because of some personal circumstances, your videos keep me somehow motivated to work when i hopefully manage to get one again so thank you will 🙏🏼❤️
Love it! Will be sharing with my students when we study branding and Graphic design.Thank you for this!
Hi Will! Would you be willing to share a link to some of the questions that you created for the client in figma?
Yes please share that link it'll be game changing!
Yes that would be great!
Please share it with us
Please share it with us
yeah that's really helpful
This was a GREAT video!!! thank you... I've been trying to adjust my process of logo and branding creation and working with my clients on that. More videos like this would be VERY appreciated!!
Loved it! Great work really. I do learn a lot thanks to your content, keep it up! I will be waiting more videos like this in the future 🤩
Wow, what a wonderfully creative team you have. Love the art & the video.
Amazing Work, please do more videos like these.
This was the best! Definitely show us more of this!
Thank-you so much will.. this was inspiring to watch
We need more of this kinda video!!!
Awesome video. Very informative. Great job to you and your team! I’m sure this branding project will be successful for your client. As I watched through the video I began to realize that even the “hand-drawn circle” alone could/will become the brand identifier over time. Great job!
Thanks so much!
I like the result a lot!
Awesome job!
Love the video! Please make more videos like this :)
Another lovely video , not surprised 💕 !
Believe that is a great video before I watch it .. Thanks
Wow, thanks!
This was really interesting. More please!
That was my favorite so far!
Love it, will! Your work is always super inspiring 😁
One element that might’ve changed the logo is that there should be an accented I the word Raspadería (Ras-pah-der-EE-uh).
How do you incorporate special characters like that in your designs?
Great video, btw in the "Golden Circle" by Simon Sinek he said to start with the "why" not the "what" (from inside the circle)...
Very informative video. I'd like to see more of these brand identity videos.
As a beginner i really like this type of video, it really help to undertand how works the clients process, i never comment videos but i really needed to say thank you for this video !
Glad you enjoyed it! :D
Would love to see more of these
I hope you make a video about how should we apply the logo on the stuffs which are used in the client brand such as shirts for a clothing brand
and another video about the skills which is needed to become a logo designer
thanks for your great videos Will
That was exactly what I was searching at this exact moment, lol! Thank you so much for the content
Glad I could help! :)
Would love more Brand identity content!!!!
Really liked the video. Would like to see more like this one.
I've been waiting for you to talk about brand design, and of course we want more. ✨🤝
You got it!
Great video as always! Learnt a tonne! The Figma branding guidelines and mock ups, do you have to make those up from scratch every time!?
we want more like this
Really nice to see how you guys took on a real project! And nice music as well. 😊
You mean that annoying elevator muzak? I find it extremely distracting and supervacaneous.
@@generalgrafx O.k. Thank you for sharing that.
You’re welcome.
most valubale video that i watched.🔥🔥🔥🔥👌👌
amazing video as always
Thanks again!
I am a brand designer based in East Africa, my concern was that, I would really love to know how to prepare the brand guidelines. To me it’s like a great feature that can build attention and trust from your customers and see how smart you are. I only know a few, but I really wish you could make a video out of it cause what’s on the Internet is not satisfying!😊
It would also be very cool to see some examples of well prepared brand books
Thanks.
Thank you.
I know you can't say how much you charged, but can you give over what time period, start to finish, was this brand id completed?
Excellent video, it would be great if you could do a similar video around the creative imedia course particularly the visual identity unit
how to know which type of design will be liked by different segments of the customers? please make a video on this stuff like how to describe the target audience, how to decide the font or the symbols to be used, how to develope the story and the concept behind the design, etc?
Nice work. I’m surprised you didn’t use StyleScapes for initial direction decisions though!
I once worked with logo design project. the brief was short. it's a buy and sell estate. make it look professional. that was it. Never had a say with the client, always just the manager. so already made dozens of studies, not even one was picked yet. 'just make more studies' no feedback and such. hayy eventually they picked one by vote. and the company didnt even go through
Amazing.. Love the brand! I have a bit of an issue with the stem of the R curving to the right though .. ALso the photography in the end looked cold and flat, as if taken with a mobile phone in overcast. If you use photography it has to match or raise the quality of your mock ups and brand presentation - these bring them down imho
Very impressive presentation here. You mentioned skipping a few of the usual stages since you had a good idea on a direction. In that case, how long did this project last, from the initial stages to sign off?
Cubano has been blowing up in the past 5 months or so. I found it on adobe fonts when they first added it and started using it in ads and then just starting seeing it everywhere. It's also used on the title for Everything Everywhere All at Once and it just keeps coming up in places like generic branding (not this company, some random one I saw in rural Michigan), the Two Bears One Cave podcast with Tom Segura and Bert Kreischer, and now here.
It's wild when fonts catch on and start being used all over the place. I wonder where the next big place I see it it will be.
That's so insightful, I've just checked out the movie poster. Thank you for sharing :)
Great, I'm lucky, it works great for me without errors
I would love you to talk about brand Identity
Inspiring. I really am thinking of exploring Logo design in my career.
I am looking for an unpayed part time remote internship in addition to my current design job because they allowed me to do so. Any tips on where and how to find one? Preferably under the wing of a director such as yourself for mentorship?
Will can you make tutorial on how to make logo representation guide, it will be vety useful
I have a question... Did you put patterns in CMYK or RGB? I know that CMYK i for printing, but you used some of the patterns for social media mock ups. Can yo explain to me when do you use each? Thank you!
Hi William, please make a video on how you use Figma for branding projects, is it better than Illustrator or InDesign for presentation designs?
Nice video. It would be interesting to know how much or a range of how much you guys charged for this type of work
I have noticed in the presentation guideline it says apply 60% Azure colour. Would be so thankful if you explained what is that cause it looks really nice!
Thanks for this kind of a content, it's really inspiring!
Hi Artyom. I believe will and the team are suggesting to use 60% opacity for the illustrations and patterns so they do not take up too much visual prominence yet still have a presence. You can play around with this by opening your design, tool taking your main color and dropping the transparency to 60% and than using the dropper tool over that “semi-transparent” color to get the new CMYK/RGB color in 100% opacity. If you’re not so good at eye-balling. I’m sure there’s an easier way but you can see how material design uses color with levels of transparency as a resource. ❤️ Will, let me know if I’m 1000% off though lol.
@@briannacaikens Hi Brianna! I totally got you, thank you so so much for explaining in such a great detail!
@@artyomspector5725 of course!! ❤️
It's funny that the brand name literally means what they sells, I'm from Mexico and Raspaderia means Shave Ice Shop, the English pronunciation change the game though, It sounds pretty good
Boss tNice tutorials mate, thanks
Hi, thanks alot... your videos are really inspiring, please what website can I use to turn my 2d logo into 3d.
Cool
I started my business 2 years ago and paid for godaddy's staff to do my logo now I'm learning 2 years later I got no markups I got no direction I just got some images and which one do you like
Hi will ! hope you're fine can you share with us the figjam template you are actually using in this video if you don't mind.
Thnx
have you ever gotten a client that seemed to love your ideas when you speak of them, but when you design them they hate them and all revisions they hate them too. just becoming difficult to work with?
I haven't because of the process we use when working with clients. I'll explain in the next branding video I'll do :)
Hi will. I have a question, i know this sound stupid but im gonna give it a shot.
Once you finish the everything, what file format you will send to client? Still ai format?
All file formats possible :)
I don't see any any ads on your video ? Why
Hi Will. I wonder. You did a lot of work with illustrations and logo, then presented... what if the client would say that he does not feel it, it is not a good approach? So much work put in the concept. How would you solve these situations or what is the idea behind it? I know that it is important to show the concept in context and show some applications etc. but does your budget count with re-working the concept from scratch if you totally miss the clients visions? OR do you agree on the approach uprfront on some moodboards? Is that done in workshop? I guess not. You did not say this information. I believe that such situations don't happen to you but if this is an inspiration for others, they can face these problems. Thank you for the answer if you find some time!
We had a really good understanding of the client's needs and vision, so we were happy to work on the illustrations because we knew they would work, I'll be honest though, the clients for this brand were amazing - very communicative, clear and honestly just a pleasure to work with and that's not always the case, so I do appreciate it can be worrying to spend a lot of time on a concept if you're unsure if it will be accepted or not, but in this instance as they were brilliant we knew it was exactly on brand for them :)
We do allow for revisions if needed within the cost, as well as fine-tuning, so that wasn't a concern. We also do a brand sprint at the beginning of every new project as well as in-depth mood boarding and sketching before moving into the concepting stage fully.
My best advice if you're worried you've not fully understood the brief or it's very open-ended would be to meet with the client and do things like a brand sprint and ask all the questions you can to fully understand their needs before beginning work and hoping they like it, it's so important to have a full understanding of the company and the expectations before zeroing in on an idea which they may find doesn't align with their brand, saving time and stress from miscommunication :)
Hope this helps!
@@willpatersondesign Thanks for the answer. Great! Now, I see. From the video it looked like you are skipping the mood board and sketching phase with the client's feedback... which I know some designers do. They just show their awesome design - I am awesome, take or leave, Mr. Client! But if this is part of the process, that makes more sense to me. Thanks for the video!
8:37 stratergy
*video continues* "........you can change the tempo by clicking and DRAGGING"
first
Are you twin man?
Hey, can you do the translation in Arabic in your videos, please?
yes yes pleas!!!
Hi Will, great content as always. But the audio was terrible. Can you please look at for next time 😀
I don't know why but the small 'r' in the name feels off. It seems out of place compared to the rest of the script. Just me?
To be honest, it looks like any other brand in the you tube design community. It works but...
Your pronunciation of the name makes me think you didn't even search online what it means, let alone how to pronounce it.