Would love more content like this on commercial filmmaking! You’re So good at delivering this kind of content so that it’s easy to understand. Thank you!
Hi, I'm watching your video two years later and I confess that I found it incredible, thank you very much for sharing your experiences. A big hug from Brazil. He won another writing.
This was super insightful and appreciated. This is how REAL commercials get made. He only got past shooting. There’s a whole 2nd half in post that’s just as involved a journey.
Thank you soo much Director Mark Bone, your videos have always been soo helpful and inspiring me to do more as a filmmaker thank you. I WANT TO KNOW MORE ..
How do you get an agent to represent you? So that you can focus on the creative side while they focus on the business side. Especially when someone is starting out.
I went through this entire process for the commercial I’m making for my senior project in film school. It’s insane how much goes into the pre-production process! After production is completed, then I breathe just a little bit, until I am up against the deadlines to actually run the ads! We had a small cast and crew of about 10. I ended up being the Writer, producer, director, and gaffer for the project. It’s been a ride, but I’m almost done. And going through this whole process has helped me almost land a job at a company! I’m currently still in the interview process, but they want to pay me to edit an ad for them, and they want me to start meeting the crew! I can’t stress how much the producing portion of the work has made my production so much better! A minute of prep really saves you an hour in the day.
Mark I am now completely exhausted but thank you so much for reminding me why I only made one big TV commercial and with that I didn't have to do a third of what you described and that was 90% too much for me. I have since then worked for major clients in the construction world produced 60 programmes for TV and even though at times that can be a little bit stressful I am left to get on with the projects without any input until I show them the edit. Thanks again.
Yes! This is the content I needed! I have worked on a handful of smaller commercials and have been struggling to figure out how the professionals really get it done. Love your doc content but would be amazing to get more commercial content because it is clear you have so many valuable insights that’s would make a huge difference to people like me. Thanks so much!
So informative and helpful! I shoot really small budget commercials by myself but I'm starting to get bigger jobs and this answered so many questions I had, thank you.
I confess that I watch many videos on 1.25 so I can gather good information more efficiently. Thanks for sharing the process. Writing, performing, recording a song has more to it than most people realize. What's cool about creating is that sometimes small details that come together by mistake or accident, can actually turn out better than what was planned.
This was extremely helpful. Would love to learn more about this. Things like budget (flying to Greece just to scout?), timeline for pre-production, permitting, etc.
Any job involving flying to greece and having 40 people on a zoom call and just as many on set should be in the hundreds of thousands of dollars range, or it's simply not financially worth doing.
I make commercials for a living and I rarely get to go through this entire process. It's usually much more condensed and abbreviated. This isn't a knock on this video - the video is fantastic. The purpose of my comment is to reassure filmmakers that they can still be successful and make a good living even if they don't operate on this level. Like Mark mentions near the end, he too worked with small crews and small budgets. This is the reality of most projects for most filmmakers. Again, there is nothing wrong with working on a smaller level. There are many local and regional companies that don't have big budgets, but still need to advertise. I have a salaried position with a company. Most of the commercials I make are made by a crew of just 2-3 people.
Feel like these are deeper dive into professional TH-cam. This platform has turned me into a one-person adventure filmmaking team and now learning the other aspects. Thank you so much for making these!! Years of experience in 10 minutes truly is valuable.
Woooow this was super insightful, I wanted to make commercials one day, but didn't know what the process would look like. Didn't know there were loooooots of steps from beginning to end
This is so valuable to the community. Film and advertising schools just skip this real world information, even at university level. Thank you Mark. Thanks you so much!
nailed it bro.... you said the exact same things that we face here in India!!! i guess the process for commercials are the same everywhere... and the BS as well cheers man great stuff....
As an actor, the last minute BS was exhausting. Hold this date. Don't book anything else but they may not want you. They tell you yes or no day or two before. They also ask you to bring backup clothing you may not have and will never use. I hated bringing a suitcase to use NOTHING. It's like Mission Impossible, you find out location and time 10 hours before so you have to navigate how to get there in last minute. So annoying but once I got to set, I was happy lol. I never got the last minute location. Like don't you know?
@PRIVATE yes but I am talking big budget where work and details are delegated. Now that I create content and short films, I have a better idea. Thank you for your reply.
Jeebas!?! That was an eye-opening video. 😳 Thanks for making me realise I have WAY underestimated this (I’ve spent my life frustrated at how people underestimate what’s involved in a commercial photo shoot and I’ve just done EXACTLY the same thing!). Thanks for humbling me today. 🙏💯😊
Commercials are ALL about meetings and personal relationships. Seriously, it's 90% meetings, emails and spreadsheets with 10% creative work. Keep that in mind. Be very careful what you wish for!
Absolutely amazing content and value in this Mark. These types of videos are ACTUALLY what's needed here on the space. But seriously link to the Eau de Bone? =D
Love this kind of videos, Mark! There are really helpful. I just came from a meeting where the client asked for those crazy impossible things only Christopher Nolan can do and the agency guy who was afraid of losing his job said we can do anything they want 😩 One of those days when you just want to go home and be an artist 😃
Hey, thanks so much for the video, loved it! Looks like a huge and complicated process, where do production/marketing companies usually manage all those assets, photos, briefs, presentations, storyboards and schedules. Would love to find out a little bit more about that, thanks!
Mark, three-ish questions: - To have a proper idea of what you had to work with when you created your treatment, what did the Molson brief look like? - What extra information are you including on the subsequent pitch that is not already written down on the treatment? You already described camera behavior, light direction and levels, pace and overall mood... so are you just repeating yourself? When you try to argue that you’re the right director for the job, what exactly are you saying to them (or what did you say on the pitch call for this commercial, for instance)? - How long do these pitching calls usually last for? Thank you!
This was awesone Mark. Its great to hear all this from someone in the industry, its something you dont get to read on books. I hope you make that next video diving deeper into it.
Hey Mark. This is good. I like commercials because people like you have been an inspiration. Id like to see you turning this into a series going over every step in great detail. I have to say the ignorance I have makes me scared of getting into them. Thanks again
I work for a bunch of local brands and would love some content on making small commercials (local, internet) that look and feel more like the bigs on the smaller budgets those clients have
Hey thanks😃 I am always fascinated by the process. Like for example, way more interested about the process involved for a magician to do their trick rather than just watching them do their trick. Cheers 🤙
Great video as usual Mark. The amount of information and attention to detail is always above and beyond. It's crazy to me just how much goes into this type of work when a lot of people will go out of their way to avoid watching a commercial.
It makes sense why many people who get out of it and move onto other forms of creative work say they don't like it. Sounds like a rough creative process, but with a lot of beauty to it too!
Mark, this video was freaking amazing. As for the fall, I would love to see an updated video on pitching as a filmmaker with what you’ve learned from the past 2 years since you made the last one, as well as an in-depth look over your shoulder as you create that treatment deck!
Hey Mark, as a one man production company I would love to hear your insight on how you did this on your own previous to working with bigger ad/creative agencies.
Hey Mark! really helpful video! I wonder if you’d like to put together an episode of how you usually write the treatment and how you gather the pic/video reference for it! Would be super helpful for ppl like myself who just began pitching for commercial jobs. Thanks!
I understand that kind of extreme stress!! I now have only about half my teeth left… after losing half of them over the last two insanely stressful years. Just trying to survive until my father’s inheritance money comes through, so I can get started on a cross country overland trip to create my documentary idea.
Hey Mark, I’d love to see your process on making a documentary if you’re leaning more towards them than the commercials. Great video. Thanks for sharing.
Would love more videos like this! I am a videographer and the world of filmmaking/making commercials is a mystery to me. Still learning what a producer, director ect. does and what to expect on set, thank you
Get a job at a small production company. Then a bigger production company. Move around, work with different crews. Learn by watching and doing, from people with more experience than you. Nothing can beat that. No tutorial or even college course can come close.
Network. Go to film industry nights. Get on sets as a grunt. Get a job at a rental company, you'll meet a tonne of DPs and ACs that way. Work your way up. Don't expect to jump straight in the directors chair. Be respectful of your position in the chain of command, don't be a mouthy douche. Learn form people smarter than you. In the real world, not just on TH-cam. Film production rewards those with tonnes of talent, but equally importantly, great interpersonal skills
Yay thank you so much Mark!! Love the content! Can you tell me what the small additional “screen” attached to your the top of your camera is called? I need that!!! Looking forward to more of your videos thanks again!!
Hey Mark, Great Video. Your content is especially helpful to people like me who don't have film school in my country but are very passionate about furthering my career. Quick ask, do you mind sharing a pdf of you pitch deck? Thanks 🙏🏾
I never knew that creating a commercial was such a long process! This was very insightful, would love to see some breakdowns of the process of other commercials you’ve created.
Thanks Mark! This episode was super insightful! Would love to see the breakdown of what actually happens in a shoot. You're an inspiration to many, excuse me if this is out of line, but if you are over commercial, just go and do something else you love bro :) Peace out!
Thank you for your insights and having kindness to share them. such. great presentation style and delivery it's like we're just a couple of friends shooting the breeze. Keep up the great work Dude. Cheers From Fiji!
Hey Mark, great insights as always. If you get time, can you make a video about how amateurs can enter the market? There are lot of people like me who's just learning or practicing from scratch but doesn’t have any basic idea of how to start working in the market. Hope my comment findes you 😅. Lot of love and best wishes for your journey ahead.
Haha. I cringe watching this video now because of how much I am whining. Everyone puts up with lots of bs, including the agency having to deal with whiny directors ;)
Would love more info on the director’s treatment! How you come up with your vision based on what they say the client wants, what you include in the treatment and how you pitch it!
Would love more content like this on commercial filmmaking! You’re So good at delivering this kind of content so that it’s easy to understand. Thank you!
Hi, I'm watching your video two years later and I confess that I found it incredible, thank you very much for sharing your experiences. A big hug from Brazil. He won another writing.
Defintely would love to see more about these pitch decks.
This was super insightful and appreciated. This is how REAL commercials get made. He only got past shooting. There’s a whole 2nd half in post that’s just as involved a journey.
Wow! Didn't realize that high end commercials were so involved! No wonder they are so expensive!
Thank you soo much Director Mark Bone, your videos have always been soo helpful and inspiring me to do more as a filmmaker thank you.
I WANT TO KNOW MORE ..
Better to be stressed than confused, good one! Greetings from Germany
I am not needing this kind of content (comercials) for now, but I love to learn from you and watching you videos. So here I am until the end.
Thanks for sticking around!
I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work
🤟🏻🤟🏻🤟🏻
Man !!
We need more of this videos !!
What do you want to learn more about on this channel this fall? ALSO NOTE TO SELF: GRAMMAR = "GET" not "GETS"
Whatever you wanna talk about! We're here for it! 😁
I want to learn what directors are really looking for when they are choosing their DoP for certain projects! :)
more in-depth about pre production and just all the stuff that goes around fill making that isn't filmmaking. if that makes senses. Thank you
I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work
How do you get an agent to represent you? So that you can focus on the creative side while they focus on the business side.
Especially when someone is starting out.
I went through this entire process for the commercial I’m making for my senior project in film school. It’s insane how much goes into the pre-production process! After production is completed, then I breathe just a little bit, until I am up against the deadlines to actually run the ads! We had a small cast and crew of about 10. I ended up being the Writer, producer, director, and gaffer for the project. It’s been a ride, but I’m almost done. And going through this whole process has helped me almost land a job at a company! I’m currently still in the interview process, but they want to pay me to edit an ad for them, and they want me to start meeting the crew! I can’t stress how much the producing portion of the work has made my production so much better! A minute of prep really saves you an hour in the day.
What a gold nugget video, excellent Mark! 😊
Mark I am now completely exhausted but thank you so much for reminding me why I only made one big TV commercial and with that I didn't have to do a third of what you described and that was 90% too much for me. I have since then worked for major clients in the construction world produced 60 programmes for TV and even though at times that can be a little bit stressful I am left to get on with the projects without any input until I show them the edit. Thanks again.
TV commercials can be so exhausting
Yes! This is the content I needed! I have worked on a handful of smaller commercials and have been struggling to figure out how the professionals really get it done. Love your doc content but would be amazing to get more commercial content because it is clear you have so many valuable insights that’s would make a huge difference to people like me. Thanks so much!
Hey Mark! Thanks for this one. Could you share your Treatment? Would be nice to see how you build it out :)
So informative and helpful! I shoot really small budget commercials by myself but I'm starting to get bigger jobs and this answered so many questions I had, thank you.
I confess that I watch many videos on 1.25 so I can gather good information more efficiently. Thanks for sharing the process. Writing, performing, recording a song has more to it than most people realize. What's cool about creating is that sometimes small details that come together by mistake or accident, can actually turn out better than what was planned.
I wish every zoom conference call I did could be in 1.25x
Mark, I really enjoyed the inserts and cutaways shots, it helped to break up the sections and made it more fun to watch!
This was extremely helpful. Would love to learn more about this. Things like budget (flying to Greece just to scout?), timeline for pre-production, permitting, etc.
Any job involving flying to greece and having 40 people on a zoom call and just as many on set should be in the hundreds of thousands of dollars range, or it's simply not financially worth doing.
I make commercials for a living and I rarely get to go through this entire process. It's usually much more condensed and abbreviated. This isn't a knock on this video - the video is fantastic. The purpose of my comment is to reassure filmmakers that they can still be successful and make a good living even if they don't operate on this level. Like Mark mentions near the end, he too worked with small crews and small budgets. This is the reality of most projects for most filmmakers. Again, there is nothing wrong with working on a smaller level. There are many local and regional companies that don't have big budgets, but still need to advertise. I have a salaried position with a company. Most of the commercials I make are made by a crew of just 2-3 people.
Encore!!! 👏🏼👏🏼👏🏼 amazing!! Most real vid of production!! Keep sharing, we’re listening!!! 🤓
Feel like these are deeper dive into professional TH-cam. This platform has turned me into a one-person adventure filmmaking team and now learning the other aspects. Thank you so much for making these!! Years of experience in 10 minutes truly is valuable.
Woooow this was super insightful, I wanted to make commercials one day, but didn't know what the process would look like. Didn't know there were loooooots of steps from beginning to end
At Mark's level, yes. Entry level work, no. Work directly for some local clients to dip your toes in.
AY-MAY-ZING video, thank you!
🙏🏻🙏🏻🙏🏻
Yooo you did the German o2 spot, that's amazing, I have my internet plan there haha💯
Wow!!! this was so helpful!! Probably one of my favorite videos you have done out side your docs
Love it!!
Hi Mark thanks for the awesome video.... I would definitely like to know more on commercial filmmaking.
This is so valuable to the community. Film and advertising schools just skip this real world information, even at university level.
Thank you Mark. Thanks you so much!
nailed it bro.... you said the exact same things that we face here in India!!! i guess the process for commercials are the same everywhere... and the BS as well
cheers man great stuff....
As an actor, the last minute BS was exhausting. Hold this date. Don't book anything else but they may not want you. They tell you yes or no day or two before. They also ask you to bring backup clothing you may not have and will never use. I hated bringing a suitcase to use NOTHING. It's like Mission Impossible, you find out location and time 10 hours before so you have to navigate how to get there in last minute. So annoying but once I got to set, I was happy lol. I never got the last minute location. Like don't you know?
@PRIVATE yes but I am talking big budget where work and details are delegated. Now that I create content and short films, I have a better idea. Thank you for your reply.
Jeebas!?! That was an eye-opening video. 😳 Thanks for making me realise I have WAY underestimated this (I’ve spent my life frustrated at how people underestimate what’s involved in a commercial photo shoot and I’ve just done EXACTLY the same thing!). Thanks for humbling me today. 🙏💯😊
Commercials are ALL about meetings and personal relationships. Seriously, it's 90% meetings, emails and spreadsheets with 10% creative work. Keep that in mind. Be very careful what you wish for!
👏👏 this super helpful context. Thanks for sharing.
would love to hear more about directors treatment and script. thanks this is great content and info
I can't believe this content is free 🤯! This is so helpful, saving this for future reference!!
This was an excellent video! There’s definitely a WHOLE LOT going on😳
Class is awesome Mark~!
Class is dismissed
Awesome job Mark. Would love to see more content like this.
More to come!
Anything from u is always welcome sir. Let’s goo
Absolutely amazing content and value in this Mark. These types of videos are ACTUALLY what's needed here on the space.
But seriously link to the Eau de Bone? =D
Maybe it’s time I release a fragrance and not another LUT pack
Love this kind of videos, Mark! There are really helpful. I just came from a meeting where the client asked for those crazy impossible things only Christopher Nolan can do and the agency guy who was afraid of losing his job said we can do anything they want 😩 One of those days when you just want to go home and be an artist 😃
So much good information. I had no idea. Thank you for the video.
Great breakdown on the process !
Yes, please do a breakdown series. Much appreciated Mark, great video!
Mark this content is beyond valuable. Love the videos and appreciate all the hard work!
Much love Jerome! So glad you like it
thank you for generously sharing your hard-won knowledge! Blessings on you and yours!
Awesome, thanks for the info Mark!
Oh man - Mark! So incredibly helpful and interesting. Thank you!! P.S. Gorgeous b roll
This is insanely well done content! Wow wow wow from photographer in Sweden
/Anton
♥️🙏🏻
Absolutely amazing content!
This one is really interesting, planning to change my office work and become operator
This is great stuff for everyone, generally. Very informative.
Hey, thanks so much for the video, loved it! Looks like a huge and complicated process, where do production/marketing companies usually manage all those assets, photos, briefs, presentations, storyboards and schedules. Would love to find out a little bit more about that, thanks!
Mark, three-ish questions:
- To have a proper idea of what you had to work with when you created your treatment, what did the Molson brief look like?
- What extra information are you including on the subsequent pitch that is not already written down on the treatment? You already described camera behavior, light direction and levels, pace and overall mood... so are you just repeating yourself? When you try to argue that you’re the right director for the job, what exactly are you saying to them (or what did you say on the pitch call for this commercial, for instance)?
- How long do these pitching calls usually last for?
Thank you!
This was some great insight, thanks for sharing.
I’m so excited
This was awesone Mark. Its great to hear all this from someone in the industry, its something you dont get to read on books. I hope you make that next video diving deeper into it.
Please more of this content! Far more valuable than the latest gear review IMO.
Hey Mark. This is good. I like commercials because people like you have been an inspiration. Id like to see you turning this into a series going over every step in great detail.
I have to say the ignorance I have makes me scared of getting into them. Thanks again
thank you so much
very insightful. give us everything
my pleasure!
I work for a bunch of local brands and would love some content on making small commercials (local, internet) that look and feel more like the bigs on the smaller budgets those clients have
I bet they would love to have a big budget look for no money. Of course they would! 😊 It's getting easier and easier to achieve these days too.
Definitely the best TH-cam video uploaded today🙌🏾🙌🏾
woah! I'll take it
Loved this! Appreciate the break down! Well done! thank you
wow, thank you for sharing !
I'm enlightened.
🙏🏻
wow this was super insightful never knew there were this many steps/processes in order to create one commercial
So so helpful as a blossoming producer. Can you distinguish more producing / directing? I’ll scout the channel!
Hey thanks😃 I am always fascinated by the process. Like for example, way more interested about the process involved for a magician to do their trick rather than just watching them do their trick. Cheers 🤙
Great video as usual Mark. The amount of information and attention to detail is always above and beyond.
It's crazy to me just how much goes into this type of work when a lot of people will go out of their way to avoid watching a commercial.
It makes sense why many people who get out of it and move onto other forms of creative work say they don't like it. Sounds like a rough creative process, but with a lot of beauty to it too!
Mark, this video was freaking amazing. As for the fall, I would love to see an updated video on pitching as a filmmaker with what you’ve learned from the past 2 years since you made the last one, as well as an in-depth look over your shoulder as you create that treatment deck!
Hey Mark great video! I would love to see the behind the scenes process
Hey Mark, as a one man production company I would love to hear your insight on how you did this on your own previous to working with bigger ad/creative agencies.
Hey Mark! really helpful video! I wonder if you’d like to put together an episode of how you usually write the treatment and how you gather the pic/video reference for it! Would be super helpful for ppl like myself who just began pitching for commercial jobs. Thanks!
I go into depth about treatment writing in my documentary course!
Great content Mark, thank you! I set my path to commercial filmmaking, not as big as you present in this video, but still...thank you!
I understand that kind of extreme stress!! I now have only about half my teeth left… after losing half of them over the last two insanely stressful years.
Just trying to survive until my father’s inheritance money comes through, so I can get started on a cross country overland trip to create my documentary idea.
Let’s get more of the process! Break down the shooting process and move of the tech prep part
Very helpful information. thanks!
Much love 🙏🏻
This is nice and helpful Mark, thank you.
Hey Mark, I’d love to see your process on making a documentary if you’re leaning more towards them than the commercials. Great video. Thanks for sharing.
Dale you’re in luck. That’s all I talk about on this channel and I also have 150+ videos about it on theartofdocumentary.com
Would love more videos like this! I am a videographer and the world of filmmaking/making commercials is a mystery to me. Still learning what a producer, director ect. does and what to expect on set, thank you
Get a job at a small production company. Then a bigger production company. Move around, work with different crews. Learn by watching and doing, from people with more experience than you. Nothing can beat that. No tutorial or even college course can come close.
Great video man. I'm not using O2 but I'm from Germany. Loved the summary :)
Great breakdown!
I’m ready for more of this! How do you actually break into that world or at least find work starting out?
Network. Go to film industry nights. Get on sets as a grunt. Get a job at a rental company, you'll meet a tonne of DPs and ACs that way. Work your way up. Don't expect to jump straight in the directors chair. Be respectful of your position in the chain of command, don't be a mouthy douche. Learn form people smarter than you. In the real world, not just on TH-cam. Film production rewards those with tonnes of talent, but equally importantly, great interpersonal skills
Loved this video mark, can you go into details about the treatment process and how to stand out
Yay thank you so much Mark!! Love the content! Can you tell me what the small additional “screen” attached to your the top of your camera is called? I need that!!! Looking forward to more of your videos thanks again!!
Thank you so much for this Content. I would like to get more specific professional Information about Expensive Video Production.
The best video ever made.
Thank you Mark
Definitely interested to hear more. Thanks for the great vids
Hey Mark, Great Video. Your content is especially helpful to people like me who don't have film school in my country but are very passionate about furthering my career. Quick ask, do you mind sharing a pdf of you pitch deck? Thanks 🙏🏾
I never knew that creating a commercial was such a long process! This was very insightful, would love to see some breakdowns of the process of other commercials you’ve created.
We didn't even talk about post production!
@@markbone , pfff I can’t wait! Keep up the great work 🔥
Thanks Mark! This episode was super insightful! Would love to see the breakdown of what actually happens in a shoot. You're an inspiration to many, excuse me if this is out of line, but if you are over commercial, just go and do something else you love bro :)
Peace out!
Certainly am! I’m Moving on from commercials :)
Great content, thanks !!
Thank you for your insights and having kindness to share them. such. great presentation style and delivery it's like we're just a couple of friends shooting the breeze. Keep up the great work Dude. Cheers From Fiji!
more more videos directing and working on the commercial please
Hey Mark, great insights as always. If you get time, can you make a video about how amateurs can enter the market? There are lot of people like me who's just learning or practicing from scratch but doesn’t have any basic idea of how to start working in the market. Hope my comment findes you 😅. Lot of love and best wishes for your journey ahead.
We have a whole course about this releasing in September called Create & Earn theartofdocumentary.com
This was great. I’ve been an agency art director for years and it’s very educational/hilarious to see what it’s like from your side! I’m sorry 😂
Haha. I cringe watching this video now because of how much I am whining. Everyone puts up with lots of bs, including the agency having to deal with whiny directors ;)
@@markbone don’t worry, it doesn’t come off that way, and believe me - we do plenty of whining on our end too!
Would love more insight into directing actors and models on commercials
Would love more info on the director’s treatment! How you come up with your vision based on what they say the client wants, what you include in the treatment and how you pitch it!
Another fantastically insightful, informative and generous film Mark, thank you for sharing man.
Thanks Neil!
Would love to know more about beauty commercials made . For eg camera mostly used , choice of lens, cinematic lens filters , lights, etc etc