Hello, friend. How are you? How can I test two maximum performance campaigns with the same products, without overlapping them? I say this because maximum performance does not have any option to do only REMARKETING, but it does have one for cold audiences (new customers). Based on my store's history, the cold audience is much larger than the warm audience, so should I focus on campaigns for new customers? Do you think I should segment audience segregation for new customers in Performance Max and do a standard shopping and segment remarketing audiences? If I do this, could there be overlap between the campaigns? Also, if I segment remarketing audiences within the Performance Max campaigns for new customers, will it go after similar people, without reaching those who already know my brand? I have these questions that are hammering my head, if you can answer, I would be very grateful!
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Run an eCommerce brand making $1m+ per year & want to scale to the next level with Google ads? Let's work together: bit.ly/3Xq04Mb
thanks
Hello, friend. How are you? How can I test two maximum performance campaigns with the same products, without overlapping them? I say this because maximum performance does not have any option to do only REMARKETING, but it does have one for cold audiences (new customers). Based on my store's history, the cold audience is much larger than the warm audience, so should I focus on campaigns for new customers? Do you think I should segment audience segregation for new customers in Performance Max and do a standard shopping and segment remarketing audiences? If I do this, could there be overlap between the campaigns? Also, if I segment remarketing audiences within the Performance Max campaigns for new customers, will it go after similar people, without reaching those who already know my brand? I have these questions that are hammering my head, if you can answer, I would be very grateful!
You can only do remarketing via Pmax - it's in the settings section.
Run Demand Gen and Facebook retarrgetting. PMAX uses signals and does not give you the same level of control
Reduce the edits bro. It’s too much tbh