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- เผยแพร่เมื่อ 10 ต.ค. 2021
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With the unveiling of the new BMW 2 Series, I have completely lost my confidence in Bimmer to make a good looking car. Along with the controversial changes to the M3 and M4, and speculation of what the X8 SUV could look like, it's gonna be a while till they make a good looking car. But why? What's motivated the german automaker to change their formula so boldly?
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I think the Funniest part about this is that I remember a meme a few years ago of bmw grills and how they keep getting bigger and bigger, and the final one was a very over exaggerated grill, and it litterally looks like this lol
I remember that meme!!!! It really does look just like this!
Life imitates art haha
Maybe that's where bmw found their inspiration, seen the meme and were like ah yes, this is brilliant!
You think it's the funniest part, but not so sure...
I think they saw that meme and said "eh, what the hell, let's go for it" ....
Nolan: Has BMW Lost Their Minds?
Me: No, but they sure lost their kidneys.
Ha ha
They have been turned into butts.
More like they found it
Yup ha ha
Bot comment farm
The grill has a dual function - the placement helps the rad to evacuate air more quickly and the aesthetics help me evacuate my bowels more frequently
The aesthetics of this thing have really saved me money!
You have me in the first half not gonna lie
@@-nightraider-1169 I thought this was serious until the second part 😂
Balls in yo jaws💀
When the car is shown with the bumper off, you can clearly see the horizontal bumper beam blocking off the middle of the radiators anyway.. So there really isn't any reason the grille couldnt have been broken up in the same place. Theoretically the air hitting that middle spot in the grille is really just hitting the bumper beam.
They could have also colored it to match the car, and just installed inconspicuous vents instead of making the extra space part of the grill! Well unless that's actually what you mean.. Idk
Damn I was just about to make the same comment.
Ahhh interesting
“It has SEVEN radiators” *every mechanic immediately hates this car*
Surely every mechanic is gonna LOVE this car. Ch-ching on those repair bills!
sadly that's really not uncommon nowadays..
@@meady200 I can hear it now "so yeah looks like 4 of your 7 radiators have shit themselves on you, and we need to replace them all for the car to run properly, each one costs right around $2000 for the parts and then labor will be about $6000 because it's a BMW so bottom line is it's totaled just buy a new one"
R+R radiator A-B-C-E and replace radiator D; labor 7.5 hours😂 Techs learn how to remove just one of them, without removing the bumper and sneaking out the faulty one in a quarter of the time, lol. I'm sure after a couple of months repairing them, these would be easy money to most.
I think the most challenging part, for those without the proper tools, would be bleeding the system after they opened it.
@@hunterrussell459 Or simply buy an older gen M3
I would say the dual round headlights has also been a part of their design for a long time.
Not really the new 2 series two door doesn’t have them
@@Tomoyo0827 lights haven’t been 2x2 in a long time but the resemblance has always been there - still is albeit in a much more restrained amount. 2-series coupe being the exception now.
Video is misleading. There are many aspects of the bmw design language.
Twin headlights
Kink in the C pillar
L shaped tail lights
General powerful design of the rear end
Short front overhang
BMW has abandoned all these in various models
@@ZhaustEzine powerful design of the end is still there though and it looks nice and they also kind of have their twin round headlights
@@Tomoyo0827 bmw isnt bmw anymore
Even their EVs have the kidney grill. I don’t know if this is a forgivable offense.
It is not BMWS got hit with that ugly stick
It isnt a forgiveable offense frankly im offended and now im even more offended because i bought a tesla
I drove one and it was amazing. Like a German mini tesla
@@simonstevens7250 thats actually really nice
They could put small kidney grill for esthetic reason, but nah they put hideous looking fake air vent
Nolan would be the cool teacher who gets called by his last name without the Mr think about it - "Sup Sykes? Take the Imperial out this weekend?" So cool.
Those aren't kidneys anymore, those are freaking lungs
Well, I mean, the shape fits the function.
@Sun Tzu, Art of War "Form follows function" and "taking function over form" are synonyms. There are two ways of designing products: form over function, or function over form. But barring our language barrier, you are correct. Something like a front grille needs to combine both. BMW went too much in the direction of function over form while neglecting one of the design elements that made them BMW.
True
Not that BMW 303 was any better
@@raynjpg exactly
What I think invalidates the aerodynamic argument, is that the grill has a quite large beam running through the centre of it for the license plate and parking sensors. You can even see it in some of the shots in this video. This means that BMW could have very easily split the grill up into a top and bottom part, like on it's older models, while making both a little bit larger(instead of almost grotesquely larger) to meet the necessary airflow.
Radiators don't require airflow. The heat is exchanged at the surface through contact with air. That air only has to be removed for new air to replace it due to atmospheric pressure. The reason for not having a front shroud is to keep a low pressure region from forming in front of the radiator.
@@briand8090 Removing the air and replacing is airflow. If you are reading this on a PC, it likely has fans blowing over one or more radiators. The faster the air flows, the more it can remove heat from the radiator. This is just a styling choice, and like many it seems bizarre at first but may catch on. Or it may not. But the OP is right, the tall chipmunk teeth look is not a must have.
Could not agree more. And it is a really odd choice to go with huge grills when the industry is moving to electric. The new BMW i4 has huge pig nose FAKE grills.
Yeah don't think about it too much. This video is mostly apologetics to a hideous design that everyone already knows is hideous.
What i was thinking. There was one comarison foto in this video and the new design is at max 20% larger than the old one, they could have easily kept the old design. My guess is that its for the chinese market, they like those designs
It's also the fact that they've changed the slats within the grill to go horizontally instead of vertically (vertical grill slats are also part of their design language).
I wasn’t a fan but when I was at a dealer looking at a 240, I was drawn to the M4 and the more I looked at it, the more I was digging the current grill
The idea of the larger grill being functional is wrecked by the fact that the center of the grill (crash bar) is a solid, there is no airflow. It is 4 separate grills making 2 in appearance. When you paint that to match, you realize that the grill is no bigger (if not only slightly bigger) than any previous models.
I also believe that it not having the exterior trim around the grill makes it stand out more, it almost looks like it is floating. I struggle to think of a BMW that did not have an outer plate whether it be painted/chrome/black.
They could have just painted the crash bar to match the car and it would bring back what past generations looked like.
Exactly. BMW just wanted to stir up some controversy to get some press coverage. None of this is really necessary and I think a lot of people will get an aftermarket bumper cover ASAP.
Exactly.
Exactly.
Exactly.
Exactly This, and if you put such a signature like Grill in front of a car you can't crush it with a Numberplate, which takes away the entire Design element. They could have done something like Alfa and put the Grill on the side. And on the M4 GT3 Racing car without a Number Plate the openings also are quite smaller as the design suggests. I think it's for Racing, the Guys in front of you will be so disgusted by the Grill, they'll let you pass to not vomit. :-P
I've been saying that it was the fact it crossed the bumper line that makes it look weird ever since I noticed that fact. I'm so glad that there's finally a popular video stating this fact. Thank you Donut!
Edit: This is one of my most liked comments ever, thank you Donut community, you all help make this channel such a chill place and a haven from the toxicity of too many other channels.
It looks cool, like the front of a vented turbine.
Agree - the problem is there is no front bumper line on this and a lot of other cars these days, in what I see as a hideous trend. Just looks wrong, like something's missing. In some cases like something's actually missing, like a car that had it's front facia ripped off in a crash.
Guys, wake up. Every OTHER generation of BMW coupe looks great = E30, E46, 1st gen M4. E36, E92, new one = bad.
In the grill there are some ‘vanes’ to control airflow. I noticed that in the new models they go horizontally instead of vertically.
I’m super shocked to hear this! When I first seen it I loved the wide nose! I guess if no one else likes them the value will down and I can actually afford one ☺️
There sold out everywhere. It’s a hot car
@@chriskarsseboom2200 all cars are sold out. Huge supply chain issues in every market all over the world not just cars.
@@clash7376 true but in bmw world is very very hard to get this car over other m cars.
I know the car is not that ugly…in fact The grill design is growing on me
Yeah, I kinda dig it. It does look like a pig, but a cool, expensive pig that would probably bully others for their lunch money
I’m actually impressed with how you summed that up. It crosses into 2 planes and so it just feels off. That’s clever and seems correct to me
I feel like a bigger issue is the lack of an outline. It feels like a hole in the sheet metal rather than an inset feature.
no matter how many times i tell myself “it’ll grow on me” it really hasn’t. ever since the rumors were confirmed correct, it’s given my ass a migraine.
AGREED!!! ITS SIMPLY NOT HAPPENING!! NO MATTER HOW BAD MY EYES GET OR HOW 🍻 I GET!!!
It'll never appeal to me amd would always leave me self conscious like a kid with no arms or something. It's too bad 👎 in my opinion
Sometimes it kinda grew on me; sometimes I thought "hey, it doesn't look so bad anymore..."; then I stare at it for a bit longer and.... Nope, still hideous.
It completely grew on me, I actually like it now.
Many other car manufacturers crossed the line without any body complaining.
fckn facts
I would have put in an order a long time ago if the i4 didn’t have this mess for a nose
I love it
The thing that really draws me away from the new m3 and m4 grill is the shape of it. On the older bmws with the kidney grill you can clearly see they are all smoothly rounded. But with these new larger grills, the corners are all angled and kinda jagged. And that just doesnt speak the same lingo as other bmws
7:50 Keeping the grille above the crash structure is certainly one thing. I was positive you were reading my mind up until this, but the only lines I see being crossed are literally the lines! They're horizontal! Instead of the vertical lines in the grilles of all other BMWs. These are the two defining design principals being broken.
The horizontal grill lines is a very good point. I never thought of it like that.
Need bigger grills for cooling
Also: goes and sticks a number plate across it :/
These grills are a great argument for electrification.
Don't forget the bumperbar behind the plate, it's just like the audi grills
Regulations gonna regulate
@@lamplighter5545 they're already heading in that direction. They might be able to squeeze one more M generation before full electric, but I wouldn't hold my breath.
@JESSICA achso
Well there is a bumper bar under the grille and the mandatory licensplaye mount so that bit has to be closed so they might as well and put the rest of the intake more flowing right beneath the crash structure
Great vid. I think it still is technically with the design lines it just feels off. It’s not just that the grills go below the crash bar, but the hood has a ridge that also protrudes almost all the way to the grill making it look even more like a nose. The grills also have always had upper constraints as well with a defined line dividing the hood with the grills and lights. I understand the aerodynamics logic, I feel they could have tried a bit harder to make the kidney’s work.
I would absolutely LOVE a video about design language and what are the different visual stamps of different brands
basically
bmw:kidney grille
lexus:hourwatch grille
lambo:wedge
ferrari:curves
audi:THICC grille
rolls royce:haha smol statue go brrrrrr
Frank Stepehens. Sketch Monkey. Chip Foose.
All have TH-cam channels 👍🏼
@@KitKitChanIsaac BMW also have the hofmeister kink; that cutout in the rear window that makes the car look like it has a shorter back
why weren't the bmw headlights mentioned?
@@TheDonCucarachoi never noticed it
Nolan was halfway there, the issue is partially that the grille extends below the crash structure, but it's also that the top of the nostrils extend above the inner corners of the headlights by and protrude well in front of them. This really emphasizes the "pig nose" aesthetic" of this design feature. If the were on the same plane as the headlights fore and aft, and sat level or below the inner corner of the headlights, the atrocity would be reduced.
Repent to Jesus Christ!!
“A friend loves at all times, and a brother is born for a time of adversity.”
Proverbs 17:17 NIV
I literally thought and commented the same.
It looks better than a mustang.
@@tyrammstein6545 Not really, no.
@@Lorenzo_I. yes really, yes
I like it 👌 some people struggle with change I get that but it doesn't look bad and it's a performance boost that these cars have been needing for a long time when I worked at BMW dealer seemed most cars had issues related to overheating turbos melting and breaking different plastic components in the engine bay or warping aluminum parts
I guess BMW's willingness to try subtle design differences on their entire lineup is a testament to the strength of the brand. A lot of people buy them for the performance and traditional BMW looks, but an equal amount of people are buying them purely for brand recognition.
Dude, everyone knows this, bm charge a raucous amount for their brand snobbery! I will never forget clarkson dropping the badge in a bowl of puke & saying he could charge 50 bucks for it
it's a matter of habit. Even we Germans found it very strange at first, but now it even looks good. bmw and mercedes change their designs because of the chinese because the chinese are the main consumer
The most in germany are not buyin it because of brand recognition. Thats mostly a thing in other countrys
@@Future183 I've seen a few 4 series lately in person. They look much better in person. Still wouldn't say they are "good looking cars" since the design is very striking compared to the norm.
@@HiddenWendude the m3 looks great…. Idk about 4 series dont care much for them but god I want an m3 sooo baddd
Almost a decade back I used to wonder how BMW's design would evolve, given that the kidney grille had very little room for further changes. Boy was I wrong 😂😂
Well, the f90 M5 does fine without an ugly grill and it produces much more horses. The only reason for it would be just styling...
or the lack of it I should say...
I hate that only a spammer replied you.
either that or aerodynamics or the one rule they broke
Lol the reason an m5 produces much more horses is simply because it has a 4.4L v8 vs a 3.0 straight six
Hi I love your game plays
Are you stupid obviously its because of cooling. These high tech engines on new cars are all gonna require alot better cooling🤦🏿♂️🤷🏾♂️. On the top half of da grille behind it has flaps so it can reduce drag when closed n better cooling when open.
Took a few months since initial production, I've actually grown to love the design.
Same here
I dont understand the hate they haven't looked better they're so mean
I thought the grill was the issue till I saw an m4 in person and now I just think it's the whole car.
On this episode: Donut tries to solve one of life’s greatest mysteries…
I'm sorry your reply section got hit with this shit. Nice comment bro.
@@Raage. just report those spams and it goes out
WTF did I just find lol
Me : who actually enjoys the grill
@@fiestahimself9135 Ikr. It's not that bad
BMW's design is evolving! Just backwards...
Yeah
lol
I can say the same thing about your channel..... No offense
Yessir
@@hankhill9032 So true. I unsub Sandwich a long time ago. Channel is pretty trash.
In addition to the grill going lower than the crash structure, i think its also partly because of the hood/bumper arches which emphasis the grilles. You can see the badge is sandwiched in between two mountains that carry the grill shape into the front bumper and the hood.
man i think it look incredble : it's one of the only and rare BMW that has a diffrent disgn than the other BMW
To answer the question at the end of the video: no performance definitely doesn't make up for an ugly car. A beautifully designed car inspires passion and love for everything automotive. No one hung a countach poster on the wall because it was so mechanically adept. Pagani had been so successful because of their emotional appeal, from magnificent styling to their soul-stirring engine notes.
Totally agree - people buy these cars as status symbols, as toys, as something to make themselves feel happy. An appealing aesthetic is an important part of that along with good performance and being fun to drive. The only people who don't care about how a vehicle look are those buying it as an appliance, as something to serve a functional need and nothing else. Hence why so many delivery trucks are sort of ugly, they aren't bought for anyone's enjoyment, they're to do a job. This is the opposite extreme, this car is meant to make someone happy, and looking good helps with that.
@@quillmaurer6563 exactly, like, what if the multipla was quicker than an RS3? It wouldn't have made it any better
I am the complete opposite. If these cars were wrapped in cardboard but handled and performed the same way I would still be into them. Aesthetics have never done anything for me. I am not looking at the grill or anything on the outside while I am driving it, I just care about comfort, and performance when it comes to vehicles like this. I am the type of person to not care what anyone else thinks about me or my things though. Nothing wrong with wanting to "look cool" or whatever you want "attractive" vehicles for though.
You don't even need to try and justify this ugly design with performance gains, because there's a ton of race cars and street cars that are much faster than those ugly BMWs and they don't look like shit.
@@marconesme Is 911 GT2 RS faster than this m3/m4? YES. Is that car more ugly than those pieces of shit? NO. More ugly design does not equal to better performance.
You know what also defines bmw? A straight six engine, longitudinally mounted with a rwd setup but they started to ditch that as well...
The only thing that remains traditional are the high fucking prices of fixing their shit XD
@@Fidelitye If you don't take care of your shit expect to pay high prices to fix any car.
@@diinvolg4838 bmw’s are just rubbish from the start
@@diinvolg4838 even then you're going to have to replace some stuff. Had to go to a junkyard to get a sway bar or something for my pops e36 a few years back. Local agency wanted 800 for it. We got it at a junkyard for 40 dollars.
@@azertyytreza8947 look who probably doesn't even own a car
Nice vid! Think you’re spot on about the problem being that the new grills descend below the bumper. Destroys the lines in the front of the car.
The Plymouth Fury, made famous in the movie Christine, as well as the similar Belvedere both have radiator grills extending below the bumper, somehow it looks much cooler when they do it.
Even as a hardcore BMW fanboy I can't get myself to like these grills. The 2 new M's are great cars and it is great that they come as manuals but I still think the grills would stop me from buying them.
aftermarket
I mean
The gt3 version is just really nice to see
I do actually like these new m series bmws and they are performance cars so the grill kinda speaks for itself when it comes to performance
I like the new grill more than the old
@@cpmanias Same. I'm upgrading my M4 for a new G80 M3. I think the grills look great in person and the car looks so aggressive compared to my M4.
I'm in the same boat. BMW is making pure garbage. Their exterior designer is a Mexican which explains that. They need to put a German guy back in charge of design.
The new grill design always bothered me ever since it was announced. I never thought of the bumper line, but that subtle detail does make a lot of sense. We just need our eyes opened by our Lord and Savior, Nolan J Sykes.
when you see it in person trust me. it grows on you
Take a look at the Concept 4. It is literally what the M4 should've been. Same design language, but refined into absolute perfection.
The rust you can trust
@@Lemonskydiver60 I saw it in person, and looks disgusting
Yeah don’t jack that!
This is the first time im seeing this vehicle and I freaking love it. it looks super stylish.
If you own a company making aftermarket bumpers you will be able to start your very own space program soon thanks to this car. Btw it does not do the job you had described. It still is separated in the middle where the licence plate is - not only on the bumper grill but also under the bumper by the black damage reducing bumper foam. It could easily be separated by painted plastic as it always used to be in last decades. And it would be even better. This separation is sinked so the air resistance is higher (and air is hitting walls of the sinked part of the grill) than it would be if this part was moved forward as it used to be. It would smooth and accelerate the air with less resistance and you could guide it better. So you would get more air in lower speeds.
I’ve also noticed that all BMW kidney grilles in the past had their slats placed vertically, but the new M3 and M4 have their slats placed horizontally. I personally think the slats are also part of the reason why the new grilles don’t feel like BMW’s iconic kidney grille.
Agreed
Guys, wake up. Every OTHER generation of BMW coupe looks great = E30, E46, 1st gen M4. E36, E92, new one = plain
@@LuigiRandazzo21 nobody’s asleep lol everyone here already knows this. The new one looks shitty
@@wr8thbeatz322 no,no,no...the next one will look great. It's their business model. Wake up
@@LuigiRandazzo21 if every OTHER coupe looks “great” than explain why the E46 and E92 and it’s direct successor F92 are beautiful cars to fans of bmw ???
“Find out what’s cooking on these grills.” ????
*More like find out what’s burning in the kitchen..*
More like what they are smoking in the kitchen!
I really liked that phrase
I could see it going in the direction of embracing a large tall grill and making it boxy, calling back to some heritage as designs as well as potentially taking some market away from American Muscle like the Challenger- Though it'd probably need some other style changes to fit that look, maybe to the headlights.
not sure if other models have that too but i cant think of one that the lines in the grill are horizontal. it just looks wrong with the lines not beeing vertical
It’s not only the Grill that catches my attention but also their iconic Headlights. I miss their Halo Rings
angel eyes are what made me fall in love with BMWs as a kid
Those basically went away with the F chassis LCI update.
Tbh i love the new headlights, but the grille is ridiculous
Yep
@@TheDudeAbides1776 I love the F30 LCI headlights. To my they still have a "halo" feel to them. Its the newer G chassis that really lost it.
FYI: It's not only on the performance models but on the whole 4-series line-up, starting from the 420i/d.
he he, 420
Yeah, and I’m not buying the excuse that this was done under the guise of performance, rather than styling.
When you factor in the crash bumper bisecting the grilles; it doesn’t appear to gain that much more surface area over the F80.
While it may have increased somewhat, I doubt it’s enough to make a large or noticeable difference. I’d really like to see some engineering documentation that backs this up.
Additionally, the F80 with DCT had a ton of radiators and coolers. 6 or 7 if I’m not mistaken.
I think BMW is trying to push back against the criticism by using engineering as a defense.
True, the i4 and the iX also have the same shape of „grill“ in the front, even though it‘s not for cooling but, in fact, just styling.
But it started in the m3 & m4 and the others came later
@@konstantinlaberl11 But this video is from 18 hours ago. So that's an invalid arguement to say that the grill is only on the M3 and M4.
thank you for being my voice on this, literally i have the same feelings
Just for style: between the grille and the radiator there is always the bumper beam.
These things are everywhere in my hometown - Munich. I think all the huffing and puffing is a bit much, but I have to admit - I don't like them either. If you can believe it - they look even worse here. In most of Europe - you are required to have a front license plate - and these are the long and skinny sort. They are placed in the middle of the grill - at the approximate height of were a bumper would be - cutting the kidneys in half and extending over their sides. Its a disaster. The rumor in town is that the design, while functional - was a nod to the Chinese market, which associates large grills with powerful motors. Audi has been selling like crazy in that market, and BMW views China as its key to growth - so they catered to that norm. The mules I spot around town (often) have all covered the grills - but appear to have larger, longer grills across the entire line from the silhouette under the plastic covering. (and nearly all of them lately are electric as well.)
We here in China are all pretty grossed out, so if that’s their goal it probably didn’t work
yeah wtf. The Chinese aren't like this neither. BMW missed this one for sure.
I won't understand why people call it kidney. To me it appears like a pig nose, or a nose. But not a kidney
Once again, capitalism wins and a beautiful design is lost to it. Wonderful.
Im from munich too and i more or less live in the BMW area. I actually like the Grill design. I see them like 3 times a week and it grew on me. Also saw the M4 CSL today and the shape just looks awesome.
"The M3 & M4 grills are the ugliest ever"
iX & i4: "Halte mein Bier"
This!!!
I kinda like the grills
But it's definitely doesn't look like a BMW
I think the M3 and M4 aren’t too bad
i4 is alright
But the iX is 🤮
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I think there's two lines they crossed. 1 the under line you mentioned. 2. The line from the hood that stretched over the headlights.
I feel like the bumper reinforcement is still blocking air and connecting the bumper in front of it wouldn’t of made a difference. If u painted the plate body color it would look normal 🤣
This, I was almost tempted to throw it into photoshop and cover up just that centre portion (which is blocked by the crash bar anyway so not changing overall intake capacity or aerodynamics) with body coloured plastic, but then towards the end of the video he showed others have done that already.
So it's not the case of "IT JUST NEEDS MOAR AIR", it's a case of: They did it on purpose
Thank you, airflow is not a good excuse for this fugly bumper design
Nolan, you make an excellent point with the "Kidney" shape grille going below the bumper... however it also looks like the "Kidney" is missing the chrome outline (or some color of outline). In all the models that you had referenced in the video, there was some outline that separated the "Kidney" shape grille from the main color of the car itself. Without that line to separate the grille from the hood/bumper it also adds to the change that seems hard to swallow. Thoughts?
Personally the lack of chrome outline didn't matter that much to me, I honestly accept it on the sportier models (iirc the M3/4 from a couple years back). If say the 7 or 8 series lack the chrome then that's a bigger miss in my eyes in comparison to M series not having it, since they're more luxury than sport. But still definitely not as big of an issue as... whatever this abomination is. Lol
All the other models also have the slats vertical, though with these grilles I don’t know if it would have helped.
Agreed, that chrome (or whatever else they woyld put), distinction was also what made it a little, the silver with the black lines of the vents, it wasn't imperative/ the most important thing, but on top of this outs noticeable
@@chriskilgore2521 No, not all, there were some that had both horizontal & vertical in the same grill (I know because the dust bm my friends mom has that), there may be ither styles as well, but yes it is definitely the more common style. I just found it, check 5:43/4
THE CHROME YES someone gets it
Ehhh it grew on me. Just ordered my first BMW. 2024 M3CX :)
1:04 : this aged well, seeing the new BM that are coming. ^^
Lexus: Lets see who can make the biggest front grills?
BMW: YESS!!
yeah, this BMW is uglier than any lexus
Did you not see the Toyota avalon?
Genesis: Hey guys, can I join?
When Premier brands lose their way
@@HidingAllTheWay genesis and lexus make bigger and more beautiful grills than bmw fact
Even with the teardown of the front elements, there’s a horizontal bumper strut that separates the radiator in the upper half from the oil coolers in the lower half, so it’s a conscious design decision to make a kidney grill that spans the entire height of the front of the car.
The same idea is seen in other, newer BMW designs, so it’s just gonna get weirder from here I’m afraid…
The horizontal component is moat likely the actual bumper core. It's a requirement for the US and most other markets.
@@briand8090 Yeah, that's what I meant, which means there's no reason to have the kidney grill span over that since that section doesn't require ventilation. You can kinda even imagine what the grill could possibly look like if it follows typical design conventions to an upper and lower intake manifold as opposed to the huge honkers it currently sports.
Also, in countries where you have to have a licence plate on the front it goes right across the middle of the grille where that bumper is 😆 It looks even more stupid then.
I think it is not just the size of the grille, and how it extends forward. It also has to do with a design choice i haven't liked in BMW for the last few decades too: the grille split is THICK! When you showed the examples around 8:00 with the grille "never going below the bumper", you can also see 3 of them only has a chrome wire splitting the grille.
It is thin and subtle.
Modern BMWs have such a thick split that you can even paint that with the car's color. It's no longer a wire or a simple column, it's a plate.
In a presentation vid.
You can still see cross bar
as a crashing absorber
still going across the front
Which means that rat teeth
grill is not neccessary.
A lot of people say "it will grow on" you but no matter how hard I try I can't think it looks anything but horrendous. Really hope they come out with a facelift.
It took me a while but I love them now, I've really taken a 180
I still don't like the hour glass Lexus grills mentioned in the video, they just look stupid to me.
@@Gurk4ever I don't like it on their SUV's but on the other models it looks pretty nice and unique. Especially the LC500.
Another rule they crossed is the leafs in the BMW grill are always vertically. In the new M3 and M4 they are horizontally and that also makes it not feel like BMW anymore.
I came here to mention it, that's correct.
Well, some of the leafs go horizontal in the older cars from before the 80’s, but the difference there is the leafs are small, there are a lot of them, so the difference isn’t as noticeable. With these ones, the leafs are horizontal, but they’re also BIG.
Electric BMWs also has this kind of grille. So i really believed its not a proposed design for aeros etc. It just looked hideous!
@@Has7DCT In electric cars the grill is not really necessary so why they still have to make it so over sized one might wonder.
That would make a huge difference.
Are the models by year animations only on Donut? I'd love to watch these all at my own pace instead of pausing. Interesting.
The design is actually growing on me. I hated it too in the beginning. But the License Plate is a big part of this. Without it, it's a lot harsher
It hasn't budged a mm in my opinion. In fact, I think I hate it more today than when I first saw it, which I thought it was a prank back then...
The license plate makes it worse… It exposes that design flaw of a grille by being totally unconsidered and in the way.
@@AquaStevaebro I love it
I can't take the 'performance' argument seriously, there are far too many 800+hp 335i's with the old grille and far less radiators and intercoolers, that work just fine every single day in the Florida heat. All BMW is doing by adding all those rads, is increasing complexity so it breaks more often and you have to spend more to maintain it, because it now requires a specialist to work on it.
Nah, it's ugly because the designer failed and no one up top cared enough about what the car looks like to say anything about it, the M3 went from being an affordable sportscar to a REALLY expensive high end sports car with very little more than you got from previous generations except it was vastly more complex and cost SO much more to service, and it's ugly too. They needed to learn this lesson, they've spent many years of continuing to increase the price of the M3 while giving marginal improvements because we all still wanted one, now that they made it look like that, very few people actually want them, and now BMW has to innovate and fix the problem, they needed this reality check, the years of consistent adoration from fans made them feel like they could do no wrong, well it turns out they could.
All agreed, but what are you talking about. 800hp 335s? 😂
Stock 335i's didn't work fine from the factory, much less tuned and under the Florida sun. Also BMW at the very least has to make sure their cars run at the right temperatures in factory spec.
Performance and luxury ... not just performance i guess ... no idea what they were thinking
There's literally a bumper beam/license plate and black plastic covering the spot behind the grille where more bumper could/should be. The grille isn't even actually that large. Just ugly. You are 100% correct
@@TobyMacNewsboys well, I exaggerated for effect lol I know a couple but they are very heavily modified and barely a 335 anymore
They didn’t “have to” make it look like this. True story; there are other options for ventilation to allow big air in without making the face look like an Edsel had a love child with an Alfa Romeo.
What makes it even more infuriating is the way BMW tried to gaslight critics into thinking it was their fault for not liking it.
I can't be the only one that thinks BMW is going to be the reason for there own collapse.
@@jwalster9412 Nope. You’re not. Their hubris will be their downfall, and Nolan will be the last apologist simp in line for BMW going to crap.
jesus, their HUBRIS! they're GASLIGHTING us!
Cmon man, it's clearly an evolution, and a design descision you might not agree with. It's not like they murdered your mother.
It really looks like alfa romeo
@@caesar485 yeah, except I’m not the only one who hates it. What’s the temperature in the BMW design studio right now by the way? Hope you’re not too upset that nobody likes your lousy design.
One thing I noticed is that the vents are horizontal instead of the majority that are vertically aligned. I think that change would make it a lot more tolerable
Paint... they could have painted the access grill with body color, they get cooling, we get style, and the front gets some party shades, everyone wins.
I read somewhere that the reason for the giant 4 Series (and now M3) grille was basically China. Large grille = status symbol over there, so they designed their new cars to sell in China. Back in the day OEMs used to make different specs for different markets but now we’re stuck with this all over the world it seems
2 things: first, for the most part, the stock versions almost ALWAYS have a chrome lining, that was the first thing that caught my eye.
Second, I understand why they crossed the line, as you said, it was always to keep the most important parts safe, right? Well, with darn near ALL the radiators moved closer to the front, in a front end wreck, they're getting demolished no matter what you do. So I get both sides of the argument, but hey, everyone has their tastes right?
The lack of a proper front bumper is the main problem I see with this and a lot of other cars these days. They have a bumper inside, but the whole idea of a bumper is to protect the car, and to protect the bodywork it would need to be outside said bodywork. This car would be so much better both functionally and aesthetically if it had a proper front bumper.
The most important parts to keep safe are the occupants, everything in front of them is crumple zone.
I think your theory on the grills crossing that line is spot on. Hope it becomes a law.
ive owned a lot of bmw's, have loved the brand since my first e30 when they were dirt cheap & i was 17. i currently daily a 05 325ci manual/coupe. i could afford a new car, but don't see the point - i like my e46, it's fun to drive still, it's easy to maintain. i love bmw's.
if someone *gave* me one of these... i'd sell it to the first person who showed up & get in line for a damn corvette of all things, and continue to daily my e46.
if they do this to the m2 too when the redesign comes next year - i might be just done with bmw. its sad - but seeing it in person made it worse. it looks like a dodge that's swelling.
Great video! I also have tried so hard to like the new grille on the M3/M4. I just cant. Ive given it time enough, but I just cant. The rear and side of the M3 looks awesome though. I will never understand that nose!
Looks like the new sonata
The car kinda looks like the new mustang to me if you fix the grill
The side and rear view of the M4 is even worse
the side of the m3 looks disgusting, that rear door gap and wheel arch surfacing looks like a badly made bodykit, the reflections don't even line up. It's shameful for s brand like bmw to have such poor design quality.
Tbh it grew on me over time, but I can still only enjoy it from a few angles…
Perfomance myass. Designer of this madness, Domagoj Dukec, just didn't find a better way to bring back the classic bmw grills from original 328 and other cars of 30s40s.
Bumper covers half of that grill anyway, nulling its air draft value.
Maybe they just need to make some ugly cars now so later they can sell more cars just by changing this grill design.
I would like to see a modern-retro classic 2000e BMW with a modern power train, and subtle changes, that might save them.
That's true! It negates his entire argument about optimizing radiator position. I was thinking wow Nolan you nailed it, why didn't anyone else say this? But you are right. Imo it came from the Vision iNext SUV that debuted as a concept car in 2018...the first time this grill design was ever seen as far as I know. Which goes to show it has absolutely nothing to do with performance since EVs don't need grills at all.
They could have just kept the front styling of the G20 3 Series.
The car was designed for AWD.. the entirety of that front end doesn’t benefit anything for the RWD version because it doesn’t need the extra cooling… they could’ve even made it smaller for the RWD versions too, or used the G20’s front end.
At least most of it is actually open to the radiator, everything except where the relatively slim bumper structure is. Unlike a lot of other cars on the hideous huge whale-shark grille bandwagon that have 80% of it blocked off, only a small actual opening to the radiator. Had they moved the bumper to the outside, where it belongs to actually serve it's purpose of protecting the bodywork, it would look far better, with the same area available for cooling air.
The tail lights look more common. I can't think of the cars but there's like 3 at least with similar looking tail lights and even rear ends which is weird .
the price tag still hanging on the jacket makes the homemade look of the ad even more complete
Additionally, I think it needs that thin rim of chrome the other kidney grills have. Plus it's a bit too angular. Smooth it out. Alternatively- If they must keep to the current dimensions they could thin and smooth it out a bit to evoke those early models to look more on brand.
When Nolan was setting up the crash bar hypothesis I thought he was about to mention the chrome trim. Even if it was a black trim it’d work obviously, and be more of the times I guess.
Yes exactly, why does everything have to look like the freaking batmobile!!
And the slats.. they’re horizontal
Yes! In fact any outline would do. It would tidy the looks up quite significant.
Day 94 of asking Donut media to do either a Up To Speed or a Wheel house on the oil crisis
@@ELENA-yl8yu The hell is going on?
Doug demuro is awful elon musk is awful doug demuro doesn't give any thing about quality he is like really rich and doent use a camera elon musk advertises his car through Twitter that his awful tesla Model 3 performance can outrun an m 3 and he says that stay away from chevy bolt well stay away from his cars awful shit cars it was a battery issue that gm faced and besides tesla also buys battery from lg chem where gm now buys batteries earlier they bought from lg Korea and stop saying tesla Model 3 is better than the bolt the bolt is 10 000 dollars cheaper than the awful model 3 and one is a hatch back and one is a sedan why do people put bolt against the model 3 and doug demuro betrayed auto trder and stop supporting him
Democrats ruined our energy independence is what happened.
I can already see an alternate future where the grille is split. The bumper crash bar can be when the split is.
Dude its really not that ugly… I really love the new grille, and im saving up over $100k to get one.
Its mostly people being nostalgic…
Just look at toyota/lexus if you want to yell at ugly grills.
First time i saw this car i was driving in front of a dealership where it was right on the center... I had to look back to make sure i wasn't looking as a monster and it was an actual car. It truly feels the designers on BMW are just testing to see much longer they can keep getting away with it
I've seen the grill in person and in pictures and each and every time I cover my eyes, scream and run away. It just doesn't work. I've owned 2 mid 70s 2002, an M Roadster, 3 series sedan, and now a wagon. Each and every car just looked wonderful from nose to tail. The grill is where it starts and BMW really has missed the mark.
I think your point about crossing over the bumper line is spot on why they look so bad. For the record, the Lexus grill does the same thing and for me has always been hideous (can anyone say Koi fish?)
One other BMW design feature is the Hoffmeister kink of the side windows at the rear of the car. It has been there for decades! Let's hope BMW doesn't decide that side rear windows with humongous kinks looks nice...
Great video!
What I noticed about the design is the fact that the grill didn't have any chrome trim around the it where as of the other models they showed had the chrome trim
I actually think it looks fine??
@@Bald_MartinFN Chrome is typical in the standard spec BMWs but finished in black instead in M models (as well as standard models with the optional M spec).
Also on many models these grills are totally fake.
it's a matter of habit. Even we Germans found it very strange at first, but now it even looks good. bmw and mercedes change their designs because of the chinese because the chinese are the main consumer
You're right. It also is more straight lined. Vs old ones are almost all round
1:06 When Big Boy 4014 sees this, he's gon rage.
I feel like the licence plate would look better on top of the windshield!
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ NUDE.SNAPGIRLS.TODAY/evely?[❣️] PRIVATE S*X
#ライブ配信の再編ありがとうです！#この日のライブ配信は、#かならりやばかったですね！１#万人を超える人が見ていたもんね（笑）#やっぱり人参最高！#まさかのカメラ切り忘れでやら1かしたのもドキドキでした！#今後は気を付けないとね5). .
!💖🖤❤#今後は気をライブ配信の再編ありがとうです！#この日のライブ配信は、#１万人を超える人が見ていたも ん（#笑）#やっぱり人参最高！#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです！（ #笑）#垃圾
As much as I think it's an ugly grille, and the surrounding features aren't cohesive, why not go with it, but kick the plate to the side, like Alfa do (but on the opposite side, as beemer have already ripped off the Giulia enough)
@@darrenherbert6411 How have BMW ripped off the Giulia? That's kinda like saying a person's penis are ripped of his dad's penis.
It would be better if the license plate covered the complete car
@@azertyytreza8947 I bet you drive on the public roads with no license plates at all.
The clips of other people's fixes real highlights just how bad that grill is and how much better it could be.
Exactly, when the amateur/DIY designs look better than the original, you know you've messed up. But BMW are insistant that the feedback they get about their cars is all positive. Until people take their custom elsewhere, they will carry on like this unfortunately.
I like Money
That's why you stay away from Euro cars
I've been waiting for you to touch on the idea that all of the other kidney grilles had chrome trim...except the new M3/4
As a person who sold BMWs, I must say. you're joking right? Keep it up and you'll be changing your name to Beaver Motor Works.
Loved the design-language animations showing how certain makes/models evolve while retaining their identity. I do however think that Donut missed an opportunity to save costs. The Land Rover Defender: show one image for three seconds.
Same with Lada.
I’m digging the Hi Lo theme song remixed as background music. Hats off to the staff behind the camera.
It's Wash by Timothy Infinite.
@@SeldanPhoton at 7:48?
@@mannydrives Um , what ?
@@SeldanPhoton the track at 7:48 is a remix of Ad Infinitum which is used for Hi Lo.
@@mannydrives Ah ha but the Hi- low intro song is. Wash by Timothy Infinite
Same thing happened with the camero. They deleted the color middle part and made it all grill and black and one design year later they re did the grill and painted the middle part. Looks so much better.
The only brand that pulled thr whole grill down that I actually like is Lexus they did it right.
Ever since I saw a Lancer with it's low and massive radiator vent I fell in love.
When I think of a car, the first aspects of it that come to my mind are mechanical. If it doesn't look that good, *cough base 2022 WRX launch cough* the car can always be bought in black and it won't look as bad. Honestly, I'm just happy that they made an I6 with the option of choosing a manual transmission.
Same, I can get over the grille for a nice manual BMW M4
But that ugly grille makes no difference performance wise, there’s a horizontal strut dividing the radiator from the oil coolers.
For me, it has to do with the grille and body shape matching. The 1940 335 looks good because the tall, skinny hood and body matches the tall shape of the kidney grilles. The new M3/4 is low and wide, but the grille is tall. It clashes with itself.
Wow. This had depth. You've managed to up the bar on this videos.
Excellent job of explaining the new look. Makes me feel better about it. I think I could learn to live with it. Now if I could only afford one... lol.