Conversion insights will be a good starting point on Pinterest. However sometimes we see people click one product and Pinterest reports that as the sale but they actually ended up buying another product. It’s not always perfect but it’s definitely a place to start. Also do you use google analytics e-commerce goals??
First of all Thankyou for the quality content! Can you please tell me what conversion rate do you observe generally? I know that depends upon niche, pricing and many factors and question itself is dumb but you can give idea from your experience. I'm running ads for digital art but have never seen a single conversion, troubleshooted it many times but no conversion. Thanks!
I have heard several people tell me they’ve tried running ads to art and it didn’t convert. I’m running ads to 2 digital products for 2 different clients and one is a 1x ROAS which is breakeven and the other is running a 1.25-1.97x ROAS. One is a digital spreadsheet for finances and the other is a children’s math lesson. Vastly different than art. What kind of targeting are you using, campaign type, what are you bidding, budget?
![Pinterest Ads expert explains key differences in Promoted Pins and Pinterest Ads [LEAKED TRAINING]](/img/n.gif)
Thanks!
Thanks so much for all your valuable content. How though, do you find WHICH product converted from your ad?
Conversion insights will be a good starting point on Pinterest. However sometimes we see people click one product and Pinterest reports that as the sale but they actually ended up buying another product. It’s not always perfect but it’s definitely a place to start. Also do you use google analytics e-commerce goals??
First of all Thankyou for the quality content!
Can you please tell me what conversion rate do you observe generally? I know that depends upon niche, pricing and many factors and question itself is dumb but you can give idea from your experience. I'm running ads for digital art but have never seen a single conversion, troubleshooted it many times but no conversion.
Thanks!
I have heard several people tell me they’ve tried running ads to art and it didn’t convert. I’m running ads to 2 digital products for 2 different clients and one is a 1x ROAS which is breakeven and the other is running a 1.25-1.97x ROAS.
One is a digital spreadsheet for finances and the other is a children’s math lesson. Vastly different than art.
What kind of targeting are you using, campaign type, what are you bidding, budget?
Hi, I'm totally new with Pinterest Ads. I'm wondering which metric is equivalent to Purchase like in FB Ads? Thank you. :-)
Checkout events on Pinterest is the same as Purchase on FB.
@@HeatherFarris Thank you! I appreciate it 😊