Great customer experiences indulge the senses

Methodical CEO and author Matt Watkinson explains the seventh principle from the award-winning book The Ten Principles Behind Great Customer Experiences - that great customer experiences indulge the senses.
Whether eating delicious food, listening to relaxing music or gazing at a beautiful sunset, our five senses are a source of great pleasure for all of us.
Beautiful products are also perceived as easier to use, a phenomenon called the aesthetic-usability effect.
Customer experiences that delight the senses win our hearts and have us coming back for more.