Why Ford Failed In India & Simply Left?
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- เผยแพร่เมื่อ 8 มิ.ย. 2024
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I do a detailed case study on Ford India and tell you why they failed.
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Which car brand should I do a case study next?
Edit: Honda case study is done, link in cards!
MAHINDRA
Toyota
Tata
Citroen
Honda
Unlike Chevrolet, Fiat etc. Ford created brand image in India which still exists. They have higher chance of making a successful comeback than anyone else.
True
Furd has reinforced the global view that the only two products America makes are beer and wh0-res.
@@rjvkshl Guns, movies, music, tech companies, Food chains, billionaires etc. There's a lot of stuff America's good at. They control the global culture. We wear their brand of jeans, watch their movies, listen to their music and lineup to buy their iphones meanwhile our government buys their weapons. Even their cars n bikes like Harley-Davidson, Mustang, Viper, Charger, corvette, GT are legendary.
@@rjvkshl😂😂 🙌🙌
Not really. Just their Endeavor was good. They also didn't update their cars in india. Same old designs and high prices.
No one will forget ford once they get to know its driving pleasure and perfomance❤
Yes it's a truth
Same with Fiat
Ford Figo diesel was one of the best performers. My dad got a Ford Figo diesel from his company and he drove it for almost 150000-200000 kms(he had a job which required him to travel very much). When he retired from the company, he loved the Ford Figo diesel so much because of build quality and riding dynamics and reliability that he bought it again and again drove it for about 100000kms before selling it and buying Hyundai Creta Diesel manual.
One of my uncle in my family is still using Ford Ecosport and he says that he loves that car because of the driving dynamics and the build quality.
My dad was sad that Ford left India because he said that Figo and Ecosport were some of the best lineup Ford ever offered.
It is very unfortunate that Foreign companies like Ford never adapt to the Indian market. Also the taxes are so high that some companies aren’t able to solve this high tax issue without offering sub-par quality cars.
yes BRO even FIGO fails POLO in DRAGE😅😅😅😅😅
@@AMBEYVILL polo is just overrated
Same here bro.. holding my Ford Figo from 2012.. never willing to sell this gem
Back in 2000s when my father had iKon and i was little.
Those really good times
we have a 2013 diesel ecosport, about to complete 1.5 lakh kms, i highly doubt if we will get the chance to buy such a car ever again, truly marvelous,reliable and the service was lovely
Ford didn’t failed we Indians dont value good cars and company, same happened with chevy as well.
Bro please. Ford fanatics waited for years for a revamped look and features of Ecosport. New gen model they should've launched. You really need to understand the market, reason why Tata and Mahindra are touching sky high numbers.
Good products bro seriously ?? 😂😂 we were given the same old ecosport from 2013 we were given a 2 Litre Endeavour which had 170BHP 😂😂 No proper hatchbacks No sedans No Compact SUVs just 1 Full Sized SUV which was way under powered than competition
They failed to update their cars when it was really needed
That basically means they failed
Next what ? Indians failed to understand Jeep ( even though they launched only compass )
Mitsubishi exit and their domestic problems is still unknown to masses. Case study on them would be interesting
They are not making profits and they also had some scams.. and currently they are not doing good in international markets too..
Yess because of their sudden vanish in still suffering to find spares for my lancer all spares hard to find and if available very expensive
You know who Controlled Mitsubishi's operations in India.??? Hindustan motors...imagine that..🤣😂🤣😂🤣😂😂😂
Mitsubishi is done globally too not just in india
Thier jv with a chutya company hindustan motors HM 😂😂
Ford Ecosport was such a nice car. Right from solid door weights to NCAP ratings and reliable engine. Ford will not miss India , in turn India will miss Ford build quality and will never see one in Suzuki or Hyundai or Tata or Mahindra.
🤣🤣🤣🤣
We want to Ford come back in India ❤
The 1L ecoboost engine and their early automatics were highly unreliable.
My Ford ecosport 1.5L petrol dragon engine just gave up last month after 80000 kilometres
@@sagarjaiswal6665 What happened?
This case study was spot on. If Ford indeed continued updating the Ecosport and bring other good vehicles like the Mondeo and Raptor as well, market share wouldn't have reduced this much. Lets see if they ever come back with a refreshed portfolio!
Ford had some good vehicle already considering driving dynamics like ecoport, freestyle, endevor, aspire +Petrol and diesel) but poor dealership network and ignorant customer didn't responded as expected lines, in india only 2 companies 3 companies sell
But hopefully they didn't launch l**d truck😂😂😂
You think people would've bought a raptor in India ? Mustang to bik nahi rahi thi raptor bikegi. The Toyota Hilux got 10 lakh discount because nobody was buying it.
Think of an updated version of figo/freestyle, less curvy and more sporty with creases, DRLs and all. Oh my I can't stop imagining. WV has stopped selling polo and this vehicle could have taken the spot of India's hot hatch 😢
@@shahan484bruh the Mustang is almost 3x the price with Tax. Mustang cost $ 31k dollars for top end. and in India it most over Rs 65+ lakhs and that is also used ones lol
50-50... We failed Ford...Ford themselves failed due to lack of design/facelift update, features , no new models in hot demanding of SUV segment,Sedan/ Hatch models...
If I simply simplify ‘Why Ford left India?’ It will go like:
We Indians failed to recognise good built quality, steering dynamics, immaculate engines, and a near to perfect car when compared to gimmicks offered by other companies; and in this view Ford as a company thought even after offering what’s necessary-to-have features in the cars people are still going towards XYZ brands why care to upgrade our lineup?
All in all, customers ne zyada gadi nahi li kyuki features nahi they
Company sochti rehgyi ki market bhade to hum naye features & better vehicles daale.
We both failed each other equally.
*Coming from an Ecosport owner*
As an Indian I have a brain of an American muscle cars and supercars
American brands has shitty management.
Look at the Thumbnail of this video. All of their models looked from late 2010s now you want to the consumer to be at the fault then go ahead.
It's true but the correct way to put it will be Ford failed to recognise the actual market needs and instead thought it knows better.
@@shabbirmerchant7678 Please understand Ford built good cars. But most of Indian user’s doesn’t know about cars. Because they are first generation buyers
Ford never realised the market needs and went on to make Luxury cars. They didn't get the Early mover advantage 🥺
That is true with every American OEM in India. Now, Japanese are also going the same route.
Actually, Ford hit their mark correctly with both the Fiesta and Figo. The thing is, they didn't keep up the massive advantage that they gained with them.
Also, Ford failed to hold up the expectations of their hardcore fans as well. Ford fans said that the Ecosport steering rack felt more like a Hyundai steering rack, with a lesser feel (compared to what Ford would consistently deliver), and a fair amount of twitchiness at the dead-center position at speeds. Both of them unbecoming of a Ford.
Thus, holding up neither the mass-market appeal, nor the "enthusiast" appeal, Ford began fading away from the market.
I bought my Ecosport in August 2021 and they left in September. In these 2 years I continued getting my servicing from Ford with no hiccups and when I drive other cars, I feel Ford's aspirational value. There are countless times it has shown its pedigree of ride and handling.
Talking about where they lacked:
1. Figo Aspire Freestyle were okayish products
2. ES needed cosmetic and feature updates
3. Endeavour should've been from Asian Markets and could use more power
4. A "C Segment SUV" with the best driving dynamics
5. A pickup truck
Ford Freestyle is a wonderful car, it doesn't have features like drl or buttons which no one actually needs to use, but is fun to drive and comfortable to travel in, the car also is built for performance
It would be really great if you could please review the car although it is not sold anymore.
Yes Ford Freestyle is a gem. It's a pure Value for Money (VFM)car. Eventhough it doesn't have gimmics like what hyundai, Kia &MG etc...offering but it have essential features what we are using daily in a car. Anyway Ford is gone😢
Petrol or diesel?
I have the petrol version
Proud owner of Freestyle here. Before I had Maruti & Hyundai cars but this Freestyle is a different species. I'm gonna keep it for a long time
It had automatic wipers, auto headlights, traction control, 6 airbags, ARP all under 8 lakhs in 2017-18
Will Honda also end up like Ford? Coz Elevate was a hit or a miss product... not garnering much attention and sales volume.
What is their future in India, Faisal ?
Ford exited due to having two factories in India and losses for over a decade .
Honda on the other hand has only one factory and has posted record profits for last two years.. Honda will survive in India for atleast a decade more.
They also have the scooter business which is booming
Would be great to see case studies on two-wheeler brands as well since there were a number of topics based on failed buisnesses (Kinetic, LML etc.,), product successes turning around the fortunes of the brand (Pulsar, Ntorq, Xpulse etc.,) or on yesteryear brands like API or even Jawa, Yezdi
Waiting for OG Endeavour (Everest) to Make a comeback in India 😍🔥
Imagine they launched Suburban 🤯
@@Jack-tk1is crazy 🥵🔥
@Faisal Khan you should do an interview with a Nissan executive and ask plans of bringing the Patrol in Limited Units to India. It would surely be successful like how Toyota does it as there won't be much loss in bringing it through a CBU or CKD route.
Bro faisal please keep do more of these videos....loving this...do for all brands you can..it gives so much more insights on how the brand has and will perform and which brand to consider while buying a vehicle...thank you, this is too good..❤
Ford be like : अब नहीं हो पाएगा हमसे 🤣🤣. They gave feature loaded vehicle but here we look for Cost effective...
Idk if every brand does this but Ford dealerships are still servicing the cars very well. It's surprising how busy the service area looks as if they are still selling cars. Mustang was also the most value for money supercar available in India. If I had the money I would have definitely bought the discounted Endeavour during their pullout.
this is the problem! calling mustang as a supercar?
@@rohan_3128 🤓
Its a govt mandate that any automaker that leaves India should provide service and spares for, I believe 10 years or something. Chevrolet also has service centers that are still open.
@@sreesanthsasidharan3841 Nice. Proves how government intervention is necessary to prevent exploitation by corporation.
@@rohan_3128🤓.
Ford fiesta 2010 tdci 2 lakh 50 k completed
Ford aspire 2020 tdci titanium bs6
72k km completed not a single issue. Safety power handling mileage 23km/ltr plus on highways such a gem ❤
Everything is ok. But safety ? Figo, aspire, freestyle all have very unstable body structure.
Using Ford Fiesta 1.4 D from 2012... The way it handles is just awesome... We do have Harrier Vw Ameo 1.5 TDI MS Dzire 1.2 P... But the feedback from the steering of fiesta is a league ahead of these vehicles... High speed stability cornering is way better than my other cars in our garage... And the most important thing still the service is much better than VW TATA and Maruti...
😂😂😂 agreed for handling and dynamics point. Service far better than Maruthi ? Real joke. Maruthi has poor built but service is league ahead than any other in the country.
@@3rdclasstatamahindrabajajREtvs their service is great but build is way to bad
Please make videos like this.. Love ur case studies.. ❤️♥️
I miss the Figo sooo much... It was a genuinely good product. Such a shame they didn't givve them proper upgrades at all.
Miss this legendary brand 😢
"If you think you can, you can,
If you think you can't, you're right"
~Henry Ford
Ford India would've benefited the most on this thought by their founder
Never owned a Ford , but test drove a friend's Fiesta S back in the day, and boy I so badly wanted to swap it for my Baleno 1.6.......which itself is a fun car to begin with.......
Still driving a Figo 2012.......We have an Endeavour in the family...What brilliant cars...
It makes me sad that I would never be able to own an Endeavour ever now..
Wish they would have brought the Ford Territory in India to atleast have an offering in thr Creta/Seltos range....But ALAS...😢😢
Ford should make a comeback with their ECOSPORT. Creta ki lag jayegi kasam se
Ecosport ka competition nexon se hoga.
ek samay tha jab log ecosport ko creta sa compare karta tha
@@rudragamer7140ha ❤️
The EcoSport is still on sale in Canada, it shocks how much variety ford has in the western world compared to what they had in india. Maybe they wouldn't able to price some of their existing cars like fusion, focus good in india but they should've kept more effort, Figo, EcoSport were good, endeavor was superb in its class. Well , summary is they got the study wrong on India.
Clean video with no music and high amount of information 😊
I always love these videos you create on the success and failure stories of automobile giants. Please give credit to your video editor, what an amazing job of adding clips from the internet to make the video interesting. I laughed out loud when I saw the Gangs of Wassepur clip....too good.
my observation is that they played a final gamble by leaking ecosport facelift testing which obviously backfired as the car which was easily selling from 5000 to 6000 pm reduced to almost zero as people decided to wait for the facelift... my theory is that they should have waited and launched a facelift for eco sport and see how the buyers reacted.. but whatever time they were in indian market they really created a niche customers who enjoyed its performance and also one of the most professional customer service
I have owned figo diesel 2010 and now aspire tdci sports edition 2017 model, brilliant products, bt old figo had more weight and stability. What an engine aspire tdci has, Ttres spin even in 2nd and 3rd gear if there is little less grip on road and what a reliable product it is. Mileage is superb too❤. But I think Ford should make a come back with better strategy yhis time. Waiting for that day
Please make second part and elaborate how renault nissan and vw twins stayed afloat in India
Bhai aise info. videos bhi laya kro. Good one 👍🏻
Absolutely spot on Volkswagen Ford & Fiat are known for their driving dynamics but unfortunately Ford & Fiat left. Ford should have launched their global cars such as Fiesta Hatchback, Ford Puma, Next Gen Figo, Mahindra backed out of the deal and they were supposed to share platform and chassis & probably engines on which Ford cars were supposed to come. Ford had approached many manufacturers but nothing worked. I feel they should have stayed and brought their international products localised them. Unfortunately they left as their US headquarters took a decision. Sad but true. 💯🤘🏻
Its soo sad to see great car companies especially american car companies leaving Indian market😭😭😭😭😭. Indian consumers want only features, high mileage, low maintenance, reliability and high resale value tin ka dabba cars rather than wanting for good build quality cars as well as cars that offer better driving dynamics👎👎👎👎👎. Faisal Bhai Great Case study video of Ford's Failure in the Indian Market👍👍👍👍👍😂
American and French car companies have always been shit. Let's hope Toyota, Honda and Volkswagen bring their best to India in the future. I'm sure these three players will stay and thrive in the future.
Indians now want Overhyped Chapri Indian craps
@@thedogwhowearsasuit.9425Is Renault a French made ?
@@darshan_171 renault and citroen are french brands. also nissan, renault and mitsubishi have a joint venture.
Tax by length of the vehicle is real culprit that big brands are leaving because on road cost is increase exponentially...
I have 3..2 endeavour and now unfortunately time has come to change it and since months m unable to find a suv close enough to replace this legend ….😢 I love you Ford why did u do this
no one can make case studies like faisal can do
huge fann bro
Please do case study of Indian car companies Tata and Mahindra too next Faisal sir!!,by the way loved your case study on ford.We need more content like this😍
He should do failed cars by tata and mahindra.
Mahindra - rexton, marazzo, verito vibe, quanto/ nuvosport.
Tata- aria/ hexa, tigor. Altroz
Ford had made the 1st mini Suv in the Ford Fusion (read: Con fusion). But it was too early for indian market
It was a station wagon 😊
Such format is great, continue these sort of video's with your reviews of cars
I love such to the point and less than 10 mins videos.
I miss FreeStyle and Ecosport from Ford.
Polo from VWG.😢😢
I think new endeavour should come in India even if it come CKD unit like kodiaq and tiguan
Biggest question is - How will they sell it through? Dealers would not trust them again.
Proud to be Ford Figo 2013 Titanium owner. Still kicks ass to this day and age, ngl.
I still miss my Figo whose driving dynamics were at different level. I've driven i20, wagonr, ertiga and indica. But none of them were close to it in terms of handling and Driving Dynamics. I'm waiting someday to drive Polo.
I Miss Ford So Much 😢
When they removed spare wheel in ecosport, the time was nigh.
Good job bro. Keep doing these kind of vids.
Reallymiss endeavour tho ❤
as someone who owns a freestyle diesel, it's very sad that ford left india cause everytime i sit behind the wheel of any other car i just miss the driving feel of the freestyle. ford should def make a comeback with their SUV lineups and price aggressively they'd do really well
How much mileage you are getting?
Never got bored of your videos since you started dude👍
Good explanation and They were good at innovation though small set of cars , each car was very good, but only driving enthusiastic people buying Ford and remaining going to Maruti or tata , Eco sport gave big challenge to all small suv segment
Ford was following the Jeep's strategy in India, but they didn't have a second plan that led to their failure
Figo is a gem of vehicle which audience didn’t understand
I own Ford Fiesta 2011 model.
Done 2,80,000 km. The engine, Gear box is untouched. The only maintenance i had tyres, battery and once clutch.
assembly.
A wonderful car, never broke down in the middle of road.
Still commuting to work.
The only reason they failed due to poor availableability of spares and high cost.
😢😢😢 I had figo such a nice car and was thinking to upgrade to Ecosport..
Figo was like a family member to me , an emotion .. while writing this comment it still makes me emotional that Ford is gone.🥺🥺🥺
Ford didn't just ignore updates, they degraded ecosport audio system from SYNC 3 to some nonsense with no android auto/ apple carplay without change in price of car. They didn't even provide sync 3 as an option.
Atleast VW restarted with Virtus and Slavia. Ford never bothered to fit in Indian market and kept pushing their big machines in US and ignored our market.
i am sad as an ecosport owner it has so much potential
Had*
@@Anoymous464 has
@@Ajinkya983 Had**
@@Ajinkya983 Khatam. Bye bye. Tata. Good bye. Gaya.
Next case study i would like to see about Nissan & Honda.
A good analysis and case study. Tho I'd like to add that it's not entirely that the customers don't value performance, it's just that it probably wasn't marketed as well to actually make any difference. Ford always marketed their smaller cars like Figo/Aspire, Ecosport, etc as "family cars" and never expanded much on the performance aspect.
Secondly, performance was just one of the very few USP that the cars offered, along with maybe the structural build quality (way above 5 stars yea?) And not much else that felt "upmarket".
Features are one thing but what's the point of a "performance" car that looks like it was made in the 2000s? I could just buy a Civic from 08 for less price and still end up with more features and conveniences, so what did something like the Figo offer that its rivals didn't?
Another reason could probably also be that they never bothered to expand their lineup, probably because of the huge losses they were suffering from, and relied too much on the following that the Ecosport and Figo created. Remember the Fiesta sedan from 2014? Yea that was a thing and who knows why they killed it off. Mustang, the iconic, world renowned pony car? Yes let's offer that with just an auto because why bother offering the gearbox that most people prefer in it right? Never bothered with the Fusion/Mondeo when the D segment was thriving.
Tax structures in our market were probably also another nail in the coffin but if their losses were the biggest reason, then perhaps their demise was set way before we even noticed.
Ford.. its an emotion.. The company lives every indian heart❤😔💯
Seems Ford is coming back
I think Ford's market study was well ahead of times, example are Fusion and Freestyle. if they are in the present scenario with proper updates versions it will be competitors for ignis, exter and punch..
We want more videos like this ❤
I love this case study concept :) please make one more regarding Volkswagen & Porsche I mean I really don't know how they own each other still its comes under vw group :)
Absolutely the crafting you did, should give a heads-up now to Jim Farley. In next video can you please do the case study of Legendary Bharat automotive company - HINDUSTAN MOTORS.
More videos like this plz👍🏽
I think you should make a video on Maruti suzuki...like why they don't bother about giving consumers performance oriented cars unlike other brands ( most of them), why they are so much relying on mileage factor....
I'm playing to buy an Endeavour....(used)....Will it be risky considering service and parts availability?
Bhai Faisal ,
I love this video.
Ese videos bhi banao normal review ke sath sath.
Channel ki growth me help hogi.
Still lovin my 2006 fiesta
Awesome video
Want more such Educational Videos 😄❤
Need more videos like this faisal ❤❤
I still pine for the Endeavour man! One of my absolute favourites.
I really hope Faisal makes a video on the ford comeback in india that is going to coming soon
Thats why i am not parting with my figo 1.2 2016 anyday. Repainted to its past glory. These are gems ❤
Nice review dude. I like the cutaways.
Waiting for this type of video from you ❤
Think of an updated version of figo/freestyle, less curvy and more sporty with creases, DRLs and all. Oh my I can't stop imagining. WV has stopped selling polo and this vehicle could have taken the spot of India's hot hatch 😢
I bought a diesel figo in September 2011, Ford Ecosport diesel in 2017, fantastic cars to drive.
No projector headlights in figo and aspire was one of the main reason for its low sales
We have EcoSport Petrol, 2018 model. It’s such a gem that I don’t enjoy driving any other modern cars, be it of any company.
Faisal ,pls do make a video on VAG/Skoda cars revival in India market!
Any New brand entering in the Indian auto market should learn from KIA. What they did in just a short span of time is absolutely astonishing.
Excellent buddy, facts of Life.
Mitsubishi, Chevrolet, Fiat these companies also left India and it would be interesting to know if case studies are made on them...
we want more videos like this
Yaaa ford was good brand they gave us many fun cars like fiesta 1.6 , ikon, mustang . But very sad thing they already made the ecosport facelift
Do a case study on Skoda, how are they faring in India vs other markets?
It would be good if you make a video on the Stellantis group's future in India & the failure & rumours of Fiat coming back to India
Do one video on HM and Mitsubishi
We want more content like this 💯💯💯
@faisal do you recommend buying a used ford car..freestyle 21 getting for 6.5 lakhs in Hyderabad
Please do a case study on skoda
Wish they come back once again
I own Ford ecosport and I can tell you that even now it’s competitive and great car from safety and build quality. In 2017 my titanium came with 6 air bags, hill hold assist, Traction control, infotainment system although not touch enabled but a quick after market does the job and let’s not forget driving capabilities compared to other cars.
I will never sell it, it still operates like brand new and maintenance is cheaper than my Hyundai Verna
Kia seltos Top or Virtus GT
What you guys recommend ??
As a Personal car