Erica constructs opportunities and dreams

We chatted with Erica Anenberg, a visionary entrepreneur who shared her inspiring journey from creative beginnings to thriving success in the construction and tech industries. Erica opened up about her drive for financial independence, how family dynamics and a love for freedom influenced her early path, and the bold pivots she made from fashion design to construction. Through this journey, Erica embraced her identity as a creator and innovator, channeling her energy into various industries to carve out a unique space for herself.
In our conversation, Erica discussed the birth of her brand, Girl Flip, and her mission to empower women in construction, an industry where female representation is still rare. She explained how the lessons learned from her grandfather, a salesman, helped her value the operations side of business as much as the creative. Erica’s story also includes reflections on personal experiences, from her unexpected love story to the challenges of fresh starts, all underscoring the importance of energy, choice, and passion in following one’s true calling.
We also explored Erica’s latest project, BuilderBud, a tool designed to simplify construction management for both homeowners and contractors. With this tool, she aims to fill the gap in the construction industry by making project management accessible and streamlined. Throughout, Erica’s insights emphasized that success stems from passion, the desire to help others, and the courage to navigate the unknown.
Learn more about Erica: www.girlflip.com/
Mentioned in this episode:
Become a Fresh Starts Expert!
What is the Fresh Starts Expert Membership?
The Fresh Starts Expert Membership is a business membership for entrepreneurs, experts, and small business owners to support them in business development, marketing efforts, public relations, networking, and community engagement. The membership includes a standalone profile on Fresh Starts Registry's website, weekly virtual coworking, open hours business coaching, and accountability groups, as well as exclusive press and media opportunities, workshops, seminars, a content and video library of resources, a podcast episode, and so much more. Membership is $55/month. Fresh Starts Registry is the first and only support registry platform for people to access the items and experts they need during life transitions. Fresh Starts has been featured in The New York Times, Time Magazine, Forbes, Wall Street Journal, Washington Post, The Today Show, and more. It was founded in 2021 by sisters Olivia Dreizen Howell and Genevieve Dreizen.
Who can be an expert?
An expert is simply a small business owner, freelancer, entrepreneur, solopreneur, writer, creator, podcaster - or more! See HERE for a list of potential expert types. We are open to any and all expert types.
What are the benefits of joining Fresh Starts?
Joining Fresh Starts as an expert offers numerous benefits for professionals passionate about guiding individuals through life transitions. For just $55 a month, you gain access to a thriving community, complete with business development support, marketing tools, coaching, and networking opportunities. Your profile will be SEO-optimized, making it easier for clients to find you. You'll also enjoy press and media exposure, weekly offers including workshops and events, and a supportive network to share insights and celebrate successes.
Fresh Starts Expert Membership (a-fresh-story....)
Join the Fresh Starts Collective!
Whether you're an ambitious entrepreneur, a dedicated student, a heads down writer or simply striving to achieve your professional goals, the Fresh Starts Collective is here for you. We believe that surrounding yourself with a supportive community can be the key to unlocking your full potential. The Fresh Starts Collective offers daily community gathering - whether it’s VirtualCo-Working and Body Doubling, Open Office Hours or Accountability Hour - community support and growth, networking opportunities and access to marketing, design and writing professionals to bounce ideas off of, pick the brains of or crowd source some ideas. The Fresh Starts Collective is $35/month.
Fresh Starts Collective (a-fresh-story....)