Designing Authentic Brand Storytelling | GVGL Brand Talks

Welcome back to another GVGL Brand Talks episode! In this episode, host Ebru Tuygun sits down with Anja Petrovski, Marketing & PR Director at Audi Volkswagen Middle East and a seasoned marketer with over 19 years of experience in the advertising industry. Anja shares her insights on the power of storytelling in shaping brand identity and creating emotional connections with consumers. Join us as we delve into the art of storytelling, defining brand narratives, and leveraging storytelling across marketing channels.
Here’s what’s waiting for you in this episode:
☀️ Importance of Storytelling in Brand Communication
☀️ Role of Authenticity in Brand Storytelling
☀️ Examples of Successful Brand Storytelling
Stay tuned for more episodes of GVGL Brand Talks, where we continue to explore the art of bringing brand promises to life. For more insights and inspiration, subscribe to our channel!
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Timestamps:
00:00- Introduction
00:29- Who is Anja Petrovski
01:33- About today’s session
02:07- Why is storytelling an essential component of effective brand communication
04:20- What role does authenticity play in brand storytelling
08:19 - Examples of brands that have successfully leveraged storytelling to connect with their audience
11:16- Improvisation, Playing with Positivity Cards
12:45- If you were a brand which brand would you be
13:55- What brand would you create and what would be your brand promise
15:20- Your type of good vibe, and definition of good life
16:43- Wrap up, Summary of Key messages