Set up my store Sunday, trying to learn more as I go. I think I have good product but could do with designing more. Main aim is to get a few sales to see if there is any interest, if there is I can invest into it properly
Hi, I enjoy your channel, so un-pretentious. Just what I needed. Quick question: is there a point to invest so much money in the creative testing phase? If people are not clicking on your 5 bucks daily budget creative, will that change if you set it to 100? Isn't it better to test lots of the creatives with low daily budget and then give (gradualy) more money to the winner?
Hey! Typically 3-5 days to see if it continues to improve and then increased by 20%. If we really want to scale we will do 20% every day. What kind of store do you have? - Aaron
Great content very helpful I have a question what variables will you consider in pausing the dynamic ad set in situation where daily cbo budget is $30 then after a week broad cbo dct still does not generate results? Would you suggest to pivot the strategy back to interest ABO? thank you so much.
I would take a hard look at other metrics like your click-through-rate and how many people actually made it to your site. I really want the ad to send enough people to the site to get data to make decisions. For example, if you only send 100 people to the site and you get zero sales, it's hard to tell if it is actually the ad that is the issue or the place where people are landing. Could it also be the website? What kind of CTR are you seeing on your ads and have you had sales on the website prior to ads?
@@Bitbranding One DCT ad had 2.71% CTR and 200 outbound links. There's a decent number of add to carts as well but no sales. The other DCT had add to carts, no sales, but in terms of CTR and LP visits its metrics are not good, do I pause this and test another creative? Also, no sales for the business prior to ads. Just recently started with a budget of $30, currently testing creative angles.
For the last part of the video where you had scaled the winning ad I saw you change the creative. Did you do that because it was a simiar creative and wanted to scale that creative instead with winning ad? I'm trying to make sense of that lol.
Great question. I was using this video as an example, so the creative that was technically winning I would go grab the post ID and scale that, but FB was being wonky and wouldn't load, so I found a different piece of creative to show how you would do the process. The process is the same, but the creative was different because FB didn't like me at the time of recording. Does that answer your question? - Aaron
Hey! Thanks for the video. With a new ad account would you still do dynamic creative? You can still add up to 5 headlines and copys at the ad level to test. Would selecting dynamic creative still be better? Thanks!
Hi Tom, yes, I would still do dynamic creatives in the beginning. It's honestly your best option because you give FB the change to tell you what content is actually working. Once you have a winner you can take the post ID and scale that, though. - Aaron
@@Bitbranding Hi! I tried scaling by using a highly engaged post and copying the AD ID, but I received an error message. Have you ever came across that issue?
@@Bitbranding Hi Aaron, the message says “This post can’t be used for an ad because it doesn’t exit on the page you’ve chosen or it was originally created on a personal profile.
Thank you 🙏🏾 been learning a lot
Glad to hear it, thank you for watching. How long have you had your clothing store? - Aaron
Set up my store Sunday, trying to learn more as I go. I think I have good product but could do with designing more. Main aim is to get a few sales to see if there is any interest, if there is I can invest into it properly
What kind of brand did you start? - Aaron
@@Bitbranding novelty funny designs and art, but minimalist so it's fashionable. Love to have you check it out if you had time
Hi, I enjoy your channel, so un-pretentious. Just what I needed.
Quick question: is there a point to invest so much money in the creative testing phase? If people are not clicking on your 5 bucks daily budget creative, will that change if you set it to 100?
Isn't it better to test lots of the creatives with low daily budget and then give (gradualy) more money to the winner?
Hi, what target audience and interests did you choose? Thanks
25-64 year old women. No other targeting. - Aaron
Does setting the budget to daily or fixed make any difference?
Are you talking about having the budget run continually or have an end date? - Aaron
How many days did you run the campaign for before scaling it and what budget did you put against the scaling ad please?
Hey! Typically 3-5 days to see if it continues to improve and then increased by 20%. If we really want to scale we will do 20% every day. What kind of store do you have? - Aaron
Great content very helpful I have a question what variables will you consider in pausing the dynamic ad set in situation where daily cbo budget is $30 then after a week broad cbo dct still does not generate results? Would you suggest to pivot the strategy back to interest ABO? thank you so much.
I would take a hard look at other metrics like your click-through-rate and how many people actually made it to your site. I really want the ad to send enough people to the site to get data to make decisions. For example, if you only send 100 people to the site and you get zero sales, it's hard to tell if it is actually the ad that is the issue or the place where people are landing. Could it also be the website? What kind of CTR are you seeing on your ads and have you had sales on the website prior to ads?
@@Bitbranding One DCT ad had 2.71% CTR and 200 outbound links. There's a decent number of add to carts as well but no sales. The other DCT had add to carts, no sales, but in terms of CTR and LP visits its metrics are not good, do I pause this and test another creative?
Also, no sales for the business prior to ads. Just recently started with a budget of $30, currently testing creative angles.
@@Bitbranding I was thinking of pausing DCT 2 and test another creative angle and let DCT 1 run active.
For the last part of the video where you had scaled the winning ad I saw you change the creative. Did you do that because it was a simiar creative and wanted to scale that creative instead with winning ad? I'm trying to make sense of that lol.
Great question. I was using this video as an example, so the creative that was technically winning I would go grab the post ID and scale that, but FB was being wonky and wouldn't load, so I found a different piece of creative to show how you would do the process. The process is the same, but the creative was different because FB didn't like me at the time of recording. Does that answer your question? - Aaron
Hey! Thanks for the video. With a new ad account would you still do dynamic creative? You can still add up to 5 headlines and copys at the ad level to test. Would selecting dynamic creative still be better? Thanks!
Hi Tom, yes, I would still do dynamic creatives in the beginning. It's honestly your best option because you give FB the change to tell you what content is actually working. Once you have a winner you can take the post ID and scale that, though. - Aaron
@@Bitbranding Hi! I tried scaling by using a highly engaged post and copying the AD ID, but I received an error message. Have you ever came across that issue?
@@DenDrewKids What was the error and how did you copy the post ID? - Aaron
@@Bitbranding Hi Aaron, the message says “This post can’t be used for an ad because it doesn’t exit on the page you’ve chosen or it was originally created on a personal profile.