Study Results of Disagree Better Commercials - 2024 NGA Summer Meeting

Robb Willer, Director of the Stanford University Polarization and Social Change Lab, shares research confirming that bipartisan Disagree Better ads recorded by Governors had a depolarizing impact on viewers - leading to lower levels of animosity toward supporters of the other party, greater receptiveness to conversations with supporters of the other party, and greater support for bipartisan political cooperation. Learn more about the Disagree Better Initiative: www.nga.org/di...