How RAYE blew up (The TikTok Effect)
ฝัง
- เผยแพร่เมื่อ 23 มี.ค. 2023
- Video Narrated by Greta Jaime
/ gretajaime
From her journey as a sought-after songwriter to her battle with major label Polydor, this video takes a raw and honest look at the challenges RAYE has faced and overcome. We'll explore what it takes to navigate the music industry in 2023 and how RAYE's experiences shed light on the realities of the game. Whether you're a die-hard fan or new to RAYE's music, hopefully this video will give you more context on her life as an artist.
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What or who would you like to see me cover next?
Doja Cat plz!
Chloe Bailey
nice video, i am though slightly annoyed by the oer eq-ed voice over, it sounds to radio-ish and crisp, either way i really enjoyed the video and the subject, please keep on going! Perhaps cover Bakar?
@@michielw.8101 yeah my bad Lol, I like compression sometimes I go overboard hahah
@@yoshughes5342 love her
DON'T sign a contract with a major label. Learn how to record, mix and master your recordings or seek out people you can trust to help you with that. Learn promotion and if you feel you need help research promo companies and find one that can be trusted to help you. You can book shows at smaller and medium sized venues that don't deal with Ticketmaster for your tour. You won't be a millionaire but you could make a middle class living and stay sane and safe.
Nah you can definitely be a millionaire if you follow this, mainly because you get and decide what you do with the revenue and profits
@@onethzaddy yup. Ed sheran for example is an independent artist
I know so many people doing this with absolutely no success.
There’s no difference to if you are on a record label or not (except independently doing it is a lot higher)
Only a small few make it; most don’t
But I think creatives and musicians should do it cause it feeds their soul. No success otherwise most will be disappointed
Soulja Boy did all that and became a millionaire. He was his own record label. Booked his own shows.
Def do NOT learn how to do everything yourself. Total waste of time. Seek out people who are on your vibe and learn how to utilise the resources around you.
She was WAAYY big before escapism, or at least to me she was. I remember she dropped her ep “Euphoric Sad Songs” and then kind of stopped, only hopping on club bangers from major DJs. Then last year she just came back like a whirlwind. She fascinates me.
same here I thought I was the only one!
fr she always been the only gyal on my playlist i like her energy
bro euphoric sad songs moulded mE
Omg I didn't expect you to be here! Hii
@@MotherOxen omg hey mother 😍😍
wow this hits very close to home. i'm happy for raye and that she found the courage and support to be as vocal about her experience as she has been. i spent years playing sideman on songs i'd written myself that got huge (how hard i try with filous, coming over with kygo and dillon francis), and it's only this year that i'm finally able to release independently again. most people don't care to hear the darker parts of the story or consider the effect it has on your psyche and career. i've literally done high-profile radio tours (kcrw with kygo) and massive shows (coachella with dillon francis and kygo) where i came on as a guest artist playing my own song. and there are many others like me out there, each with their own story.
Wow thanks so much for taking the time to comment! Yes I agree, people tend not to talk about the darker sides of the music industry too much, but I think it’s important and I’m glad Raye is speaking up. I love your voice btw, just checked out your music - keep it up! 😊
I'm going to check out your music now
I'm so happy for RAYE!! Her journey wasn't easy but now she can shine as the singer-songwriter she wants to be. I'm very thankful for RAYE for sharing her stories with us and I will be forever stanning her. She is amazing human being and I want her to live her best life. I'm so glad to be stanning a talent queen since the beginning of her career. I always believed she was a superstar and it is lovely seeing everyone see it too. 🥺❤❤❤ Everyone stream My 21st Century Blues by RAYE!!!
Glad to see RAYE finally getting wider recognition as a creative force. Great journalism and narration in this video, very professional, well done :-)
Thanks for watching! Glad you enjoyed 🙏🏼
@@highnoteproductionsofficial Keep the hard work, your journalism is awesome 👌
@@dimitryanyanwu7681 Hey thank you - I'm working on the next video as we speak :)
She deserves it. The industry did her dirty during the first few years of her career, so to see her get the success she deserves is amazing!!! Her new album is so good too!!
she deserves her success she is crazy talented
RAYE is such a talented artist the amount of star quality is undeniably blindingggg!! Love her since 5 years ago and it amazes me how many diverse & iconic tracks she put it in her discographyy! HEAR EVERYTHING SHE IS A TREASUREEEE
It's so rare independent artists do this well
It's truly sad what she's been thru. She has always been amazing. No disrespect to the producers she has worked with but her vocals ALWAYS made the songs shine. Even her features are amazing. "Check" from Kojo Funds takes off with her vocals, as well as Waterfall with Disclosure, Stay with Guetta, plus her own songs, Regardless and Black Mascara. ❤❤
Yeah she had a great voice!! I saw her live a while back and was blown away
I’m literally only 30 seconds in but the editing is so good, this feels like an assignment for a unversity class
nicest comment! haha thank you!
Raye is a living proof that a record label could acctualy ruin your career and kills your potential she demenstraited how much record labels have power on artists and their creativity and work
I'm glad she persevered and got the fame she always deserved because she's a talent
Independent is the best way to go tbh im so glad she found her way definitely deserved
what a brilliantly articulated video. i think her struggle has been overlooked with the popularity of escapism and shes been through so much for people to ignore her.
Yeah this is why I wanted to make the video, so people could follow her whole story! I'm glad you enjoyed :) I appreciate you taking the time to watch!
@@highnoteproductionsofficial Oh my gosh no problem at all!! I honestly love Raye and i’m so glad she’s getting what she deserves. I love video essays so keep it up !!
I loved the video smm. I’m so happy for Raye that she was finally able to release her own album and I am soo excited to hear more of her music in the future.
I appreciate you taking the time to watch :)
I really love RAYE her music really hits the right bit of me
wow, very intriguing story I remember hearing her for the first time randomly on Spotify and she got my attention and I needed to know more, HUGE Shout out to RaYE and Kudos to you on all of your successful endeavors, I hope the Good lord turns all of your tears and heartbreak into Gold, amen
Hey! Thanks for watching, I really appreciate you taking the time to comment
The problem with starting independent is to stick out from millions of DIY artists, i.e. getting noticed. As much as artists like to bitch about labels, without the money and manpower a label can provide, it's difficult to get a head start.
Super proud of how this one turned out, hope you enjoy watching!
Love Raye! Met her a couple of nights ago before her show in Nashville, Tennessee. She is amazing, an inspiration, and absolutely the most friendly person you will ever meet. The show was beyond amazing!! So happy for her success!
Thanks for the video. My local radio stations are, on average, about 7-9 months behind on playing the latest music. I just heard Escapism for the first time early last month and had never heard Raye's name prior to that.
I'm certain you've done a lot of people a great service with this video. Great work.
Glad it was helpful! Thanks for the lovely comment :)
I love when she smiles her eyes shine so bright. Honestly hearing her story broke my heart so I’m happy she’s finally getting the recognition she deserves. She’s only gunna go up
From here. Labels are the biggest scam I swear. Being independent I can imagine it’s really hard but so worth it cos at least you can do what you want on your own terms
I also smiled watching the footage of her when I was making this😌😌
This is edited so beautifully! Wow, love the voice, effects, all the various clips you used, you made a really great video :)
Thanks so much!!
@@highnoteproductionsofficial Hey if i could give you a little bit of feedback, ease up on the compressor in your voice, it's sounding a little bit too harsh, like your mouth is glued and , yeah you get it
i was gonna say i like the way their voice sounds, most like "tea channels" sound weird
I saw raye at sundown festival in 2021 and she performed all of her songs in an alternative way. I thought it was an awesome and clearly it was the style she had always wanted to do. Shortly after that performance she left her label and her latest album sounds so similar to the way she was performing.
I've been listening to Raye since The Line, she's an amazing songwriter and it's so amazing to see her finally blowing up.
Agreed
She deserved her success after all this years and I'm happy she didn't let the industry destroy her.
Great research and edit quality keep going your great work. Your Chanel will rise like a 🚀one day 💯💯💯
Hey thanks for the lovely comment. Hope you have a nice day
you are so under-rated, I generally thought you had 100k subs!
I wish! Haha thanks for watching! I’m fairly new, so I hope you stick around :)
Very interesting. Having worked in the music industry in the 80s/90s and then had a 20 year career change, I'm looking at it now from the outside and it's fascinating seeing the changes (and similarities) over that time, with the evolution of delivery and access to the music industry. I love this success story and I'm enjoying how the artists can overcome the corporate machine - in a way that independent labels grew out of the punk scene back then.
I really didn’t like Raye’s music originally and I don’t always agree with what she says but I was shocked with how unsafe her album was and it reminds me of Back To Black or some of Lily Allen’s work. And the fact she released that independently and got the success she has from it is mind blowing. I’m excited to see what she does next
I just saw this girl perform a few nights ago. She is a very, very talented vocalist.
I am so happy for Raye. She deserves it so much and has worked allot
Really good video, I love RAYE so much. ❤
Thanks for watching Callum
she is undeniably such an inspiration ❤❤❤❤❤❤
As a guy in the music industry(not very popular) I do my best to create a safe environment for anyone I work with. It helps to understand that the people you work with are there for the art and not to engage in any relationship with you (unless that’s what you want. Keeping it professional sadly isn’t very prevalent in music but im so glad RAYE found her way and found success and I hope she keeps going!
Escapism is one of the best songs I have heard in a while, and if her other songs are even half as good as it, im excited to explore more of her music.
SHE SAID IT BEST ONCE …………”I FOUND MY FREEDOM” ……… her own words 💫💫💫
Loved watching this. I’m going down the rabbit hole of your other videos.
10/10 Video
Thank you!
ive known raye since 2017, and its just so satisfying and heart-warming to see her finally get her flowers, and an actual chance, so happy for her. wishing her all the success in the world.
excellent video.
I remember her from that fire single 'Cigarette'
An amazing video. So well done. Loved watching this.
Thanks Adam! Appreciate that!
I remember the Winter ep from so long ago, I honestly can’t tell you a song without looking it up, can’t even tell you the full name. But she was so mystique, I remember having it on repeat for a whole week or so. Then she was on Dreamer with Charli and I was so sure she was gonna blow up. I’m glad she’s finally getting her justice, can’t wait to get back into her!
She had a song called “Bad Faith” on WTTW EP that was incredible
Good job!! Do more!!
She is honestly amazing, and you can genuinely see she is such a sweet and lovely person, she’s just trying to express her self and make it profitable for her
I’m seeing Raye in Sydney next year and I’m soo exited! I discovered Raye when I first heard her in You don’t know me in 2020 and was in love. She has been a huge inspiration for me and become my favourite artists. Euphoric sad songs was amazing. I’m really happy she’s found major success and I can’t wait for January!!!
Just watched all your videos! Please please make more videos this channel is absolutely amazing❤🔥
Hey I appreciate the comment! I will continue, stay tuned 😌
such a good video !!
Thanks so much :)
Loved this take!
Thanks for taking the time to watch!
loved the video
big compliment on the well-crafted *excellent thumbnail👌🏻👏🏻*
Thank you! Cheers!
U haven’t posted in a while am happy your back🙂
This is so good❤
🙏🏼🙏🏼
I really liked what you said about how tiktok puts the power in the hands of the audience rather than the label, it's refreshing how we can slowly feel the industry shifting away from those archaic systems. It's how we got stars like Doja, lil nas x, Ice spice and now Raye
Great video. Really professional and succinct ❤
Glad you liked it!
i loved her and i still do and i never evn knew she never had an album i feel so bad beacause shes so talented
good on you for highlighting this. It's very difficult for writers to be rewarded and for every Sia
( there's only one ) there are many writers hearing there songs being performed without their knowledge, never mind permission. It's enough to make very talented people forget about recording anything for release. Things are better than they have ever been because of digital tech. will subscribe.
Thanks for watching!
She deserves all the success and more.
I already knew raye from that young adz feature but I didn’t know she was blowing up on tiktok by that other song til now
I really love her and her voice, she so underrated
Wishing her the success she deserves. Amazing artist.❤❤❤
Is it really independent when the label shes with is owned by Sony?
I always thought the term "independent" meant you're not signed to a label.
It’s a distribution company
It’s not a label. Sonh recently partnered ship bc they see independent artists can be successful so they want a cut even if it’s in a different way to do it. Lauren Jauregui from fifth harmony has her own label and releases independent. It’s called WAC if I’m not wrong. And Sony recently joined forces with that indie label , so that’s why it says SONY but it’s not the same a big label. Just in smaller scale
Greta job!
She blew way before tiktok
I’ve just finished and seriously you should submit this in a video essay competition or something
Thank you for watching! Appreciate you taking the time 😌
I remember seeing her in London when she was still doing small shows it was a great show her songs went from party good songs to sad songs i wish she released the songs I heard that night.
I know tiktok gets a lot of crap from people (as it should lmao), but I am grateful for the fact that artists like Raye are gaining recognition through it. You can't deny the impact tiktok has had on music. I've definitely discovered great songs from the audios of tiktoks that I've othersise woulda never discovered. Same with edit audios.
she should be like 10x more famous, in my country they play escapism only
I love her music 🎉🎉🎉🎉❤❤❤❤
That is sad shame on them for not showing all artists
I like your style. What app do you use to edit and mic for recording, please?
Damn America! please dont let this artist slip away.
so glad she got up
Just luvvvvv her....
HOW CAN PEOPLE NOT KNOW HER FROM COLLABS WITH JAX JONES? she feautured in the popular song "you don't know me" woth over 100 million views?!?!?!?
happy for my scorpio sis . she been in this game too long to be disrespected
i BEEN knew rRAYE , was boppin to her in secondary school - thats mother forreal , Im glad she getting the flowers she deserves now tho
Great Video. I'm just getting into RAYE after that mind blowing Gladtinbury perfornance. Thanks for putting this together. I rly appreciated it. Was a good bio and well crafted re we're all like disturbed and moved by her story of abuse at the hands of this persistent toxic predatory-sexual abuse behaviour in the music world
Thanks for watching. Glad you enjoyed!
@@highnoteproductionsofficial its good work. You have a cool approach and voice too
im so happy how it turned out, but that video title is kinda misleading 😭
Better title suggestion? :)
@@highnoteproductionsofficial something like „how tik tok saved RAYE“ because tik tok saved her from that horrible label, or thats what i understood(im a horrible listener😭)
right i thought i was about to cuss someone out 😩😩
Raye and Kimbra kinda lookalike.
Subscribed and liked.
she's in Minneapolis on Wednesday night (10/25/23) at First Avenue, however I'm going to see The Dear Hunter, a massive favorite of mine, the same evening in St.Paul at The Amsterdam. If I get a chance, I may have to bring her up to The Dear Hunter guys.
Her 2021 song with Regard was ☀️
LOVED her since when she ft on Tipsy with Odunsi and some of her other writing.
Yeah, she’s got so many great songs!
Raye has been famous in the UK for a while now
Have you never heard of Decline or bed?
Decline is so goood
I hate to say this but I gotta give credit to... MTV. MTV has RAYE in their rotation (Escapism and Icescream Man) and introduced me to this wonderful artist.
Whatever it was going to happen anyway with or without TikTok. She had a number of singles before that which were fantastic, she's an amazing singer as well as rapper, and it's not like she hadn't proven that with her previous chart success when she was signed.
Yeah I want to think she was always going to succeed. She’s talented, determined and hard working. :)
the album debuted at #2
ATCQ- “Industry rule number four-thousand-and-eighty; record company people are shady”
❤
epic
I've been a massive fan of Raye's since I first heard that Jax Jones collab she was talking about. I remember thinking "who is this girl with this unique voice"? I quicky got my hands on her 2 (at the time) EP's and started downloading ALL of her features and non album singles (there are too many to count). I even remember thinking where the hell is her proper debut album? Then when she announced she left Polydor to go independent I was proud but honestly gave up my dream of her making it big. A year later I see on Billboard in NORTH AMERICA (she had never reached our side of the world previously) that Escapism was quickly rising up the charts and her album went #1 in the UK. I was so shocked but so proud that she did that all independently so quickly after she told her label to f**k off! Tick tock really can assist these artists to becoming the next big thing (Doja Kitty anyone?). And although I wasn't too fond of the album itself because it was such a massive change from her previous singles, I still haven't stopped being so excited for her.
what is the song name you used at 4:48?
labels are so sneaky that i don’t even believe this video is 100% honest lol. it feels like everything that happens in the industry u cannot trust and believe at face value even if it’s an underdog story. Labels created narratives
💖💖💖💖💖💖💜💜💜💜💜💜💜💜💜💜💜💜💖💖💖💖💖💖💖💖💖💖RAYE , AMY WINEHOUSE IS BACK , MISS RAYE YOU ARE A TRUE LEGEND , DONT LET ANYONE STEAL YOUR POWER , LOVE YOU MISS RAYE XOXOXOX
Off the records Which program do you use fo editing?
I use Final Cut Pro X to edit !
@@highnoteproductionsofficial many thanks your videos are brilliant keep going with the good work 😄🙌🏻
what i find mad is that she's only 25 and has had this back and forth for 10 years lol
My honest take is that most business kinda eat you up and chew you out, that's the world. I guess we have the freedom of leaving a job, but that knowledge for better or for worst seems to only come when we're older and realize our time is worth more than that job. Artists have it rough in a way, because their whole life purpose is to be entertaining, and you either make it or you don't, there's no in between, so until you do, it's like shit all the time, and you still gotta work. There's only one thing that's for sure, we're not sure of anything, so put your heart and soul into something you believe in, like she tells us by the end of the video. What happened to her is trash, but we all got demons we gotta live with, let's not forget our world is built by fire, don't let your demons take hold of you, use them to your advantage, like she did.
Nobody talks about this, but basing your career on hits where you appear on a DJ feat is because your record company hates you. You don't appear in the videos, they don't mention you, and they don't associate you with that success. You only gave "the voice".
Raye is not your typical mainstream artist. I believe there’s more layers to her own personality. Her music speaks volumes on what kind of person she is.
People say that about every mainstream artist