How To Grow Your Video Business - Whiteboard Session 2022
ฝัง
- เผยแพร่เมื่อ 27 ก.ย. 2024
- How to grow your video production company and charge what you're worth. How to increase your rates if you produce videos and films. This whiteboard session with Chris Do breaks down how to charge more for as a video business. The big idea: Stop selling what you make. Sell the impact it creates.
This video will remain available to the public til Friday May 28 unless it reaches 50k views.
In this livestream we'll be doing a live Q&A with the Pro Group.
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#videography #videobusiness #contentcreation
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Host: Chris Do
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Mo finally addressed my concern. Every time I'm having a conversation with a client, it feels like I must do everything for everybody. I do video, photo, and design work. However, when I try to talk to clients, I felt like those services I offer play insignificant or irrelevant impacts to clients.
One example is when CTR is excellent because of engaging video, but then the Customer Service cannot close the deal because they are not well trained to communicate with the customer.
It's also nice to learn that I can extend my services to achieve my client's goal by working together as a team or making a new team.
thanks guys :D
Finished watching the full session and Chris puts everything in perspective. Very criminal that we get to watch these for free, thanks Chris.
You’re very welcome
I’m a videographer and business owner, and this is literally like watching art haha like I’m so impressed on the approach and how you broke everything down to politely convince your client. Love the approach I’m definitely going to give this mentality a go.
This is such a good example of how as designers speaking to clients the tools we provide are just a bridge to the real value they are after. "IE customers, traffic, conversions, "
This is the most productive 2 hours of my time today
Am transitioning too from photography and filmmaking to Problem solving (hiring what others do) and I was deeply meditating and slowly applying this philosophy. Such a suprise to see a whole video about it, definitely some great takeaway in here.
Wonderful!
10 minutes in and I'm already so impressed by Mo! I've been watching this channel for quite some time and it's amazing to see everyone part of the Futur team grow
Thank you 🙏
This is legit one of the best videos I’ve seen on the mentality you need to transition out of being a technician.
You put so perfectly. I've been the technician quite literally my entire life. The guy who fixes things and I was mostly focused on the technical stuff. I always suffered with this mentality of not knowing enough like a scientist would.
This just made me realise I need to accept that in all truth i am good at what I do and that my main focus shouldn't be on improving my technical skills for now, but to focus on sales and marketing and thinking of the business as a whole rather than think like a freelancer
Chris saying that it gonna takes 45 minutes vs i alredy knowing the lenght: "It's gonna be awesome"
You are absolutely right. You are teaching us how to build report, allowing the customer to see the value in what we bring , while understanding their needs. The better you can understand your customers the more you can offer solutions and services to help accomplish their goals.
I go through that process in my Content Strategy Workshop and I love it. And I've been sensing I should do it during the discovery call but I freeze up so much.
What a value bomb and deep knowledge shared here for almost 2 hours! If you are good and succeed to sell the impact that you create, you'll be able to scale your business easily.
Drigo thanks for putting me on this dude! He’s a beast.
Thank you Drigo!
Brilliant! Notifications changed to 'all'. People not even realising the value they just got for free. Don't question it, just rinse and repeat this process. Throw in a subscription model, and your business is now free
Chris, after studying this 100x, this lesson was a bit difficult to apply because the scale that your students in the room set up. Y’all are talking about millionaire clients and productions for tens of thousands of dollars. I think a more relatable scenario would be the budding filmmakers. Trying to land their first $5-8k project. Diagnosing the issues and problems for a small but growing business. Hope to see more of that one day :) still, cannot thank you enough for the knowledge.
Yes. Also, a millionaire client would probably already have a marketing staff etc behind him. Actually most well stablished business already have a team devoted for the company’s problems. So if they are reaching out for a video, they are not expecting you to diagnose their whole business and come in as a expert bussines man. I bet they would probably think your outsider you lane and they just want a video. But in a small business just starting out, maybe this could apply.
@Anjos do Mar my friend back in 2012 had a construction company approach him for a video so they can use for a construction bid. When the company ask for the price, my friend said 30k and they agreed. Later he found out the construction company won the bid for 30 million dollar project. This is when my friend learned about value based pricing.
@@nicholasolivas317 30k is a lot for a marketing video. How do think you are entitled to back end profit. The mistake you make right out of the gate is not understanding the other person’s business model. 30 million dollar project might only make
8 -10 million that might be over time like 3 yrs.
@@anjosdomar269 talk to Flash Film Media. He made a career pm what exactly you just said.
@stephenbrody2717 you raised a good point about not understanding the costs of the construction company. But I think you are mistaken about 30K being alot for a marketing video. 1. You are thinking with what you can afford. Maybe you can't but the construction company can and agreed to without any hesitation.
2. You are not understanding the cost associated with my friend's firm. What other costs or outside contractors he needs to bring onto the project. You are assuming he is a one man showing up with a camera. This is 2012, Chat GPT wasn't around, he had to hire a copy writer, not to mentioned since the client was a construction company, safety precautions had to be implemented so my friend can get B-roll.
You are correct this value based pricing is not taken account the other costs of the company.
Same can be said for the low bar clients who try to low ball the video production companies. They are thinking with their pockets and don't understand our business model or our overhead costs.
This is such good advice, I tried to automate my price estimates with an online form but all the questions focus around "what i make" i.e. videography related e.g. do you want voiceover, do you already have an animated logo etc. And prospective clients often do not know what an animated logo even means. To flip it round to speaking to them about strategy rather than the video itself seems like such a good idea and fascinating. So much so that I watched this right the way through from start to finish. Lets hope this advice works out in the field.......
This is insane free game, knowledge, social queues, that we are getting. Thank you FRFR !
Tear, that role play was rough 😬 it definitely made everything click for me though, I want to sell the client experience that I offer. Because that’s definitely unique to me👍🏼👍🏼👍🏼 ty!
This is probably the most valuable video I've ever watched on TH-cam.
Not saying that lightly. Chris, you're tha man.
And this production quality is amazing.
One day I'm gonna be a very successful person (yes I will) and I will proudly say that Chris Do is one of my mentor that heavily inspired and guided me.
Good luck!!
@@thefutur Thank you 🍀
Amen!!
What you say becomes!🥳
What's up? Did you get u're success? 3 years passed
It's extremely hard for video creators to get out of the space of "I can make an amazing video for you." That statement is to ambiguous and really doesn't solve anything. Or "I have this equipment, blank, blank, etc." When the reality is business owners don't care about that, what they do care about is solving a problem they have. Mostly it's one they aren't completely aware of. Thats the top layer and where the details live is the pain points that people are uncomfortable in unraveling. "The devil lives in the details." The real trick is leaning into the pain and ripping off the band-aide and really digging in and disinfecting the wound wether it be their sales funnel needs a re-work or some step in the process ie, wrong ad platforms or incoherent brand awareness. These need to be re-thought and scrutinized. These aren't sexy conversations by any means but it's where the diamonds in the rough live. Once problems are addressed it then becomes plugging in the right video for a desired outcome all along the supply chain for their customers journey.
Chris, you're a gifted educator. Thank you for sharing so much valuable information. 🙏🏼
Thank you
This video is great. I knew about this concept for years but finally this video was the wake up call I needed! Thank you for this! Been binging a lot of your content about sales. Thank you so much!
Always love a whiteboard session!
Thanks Chris.
As a newly started nonprofit my heart has always been for business. Extremely good content. Very intrigued especially when you dropped the term neuroplasticity in your latest video. Love your work. Keep them coming guys!! Chris you're a different breed of beast
The real competitive advantage, its to have access to this content! Thank you for that guys. It was amazing!
Glad you enjoyed it!
Wish I caught this live, Watched this video until about 10 mins then had to sit on my hands bc i wanted to take notes but i find listening to these deep dives helps to let the information percolate first. Bustin out pen n paper for this, thanks FUTUR team
You're very welcome. are you part of the pro group? you can get access to live recording.
Mo questions are the best!!! 🙌 what a valuable piece of content!
This definitely helped shift my thinking from being strictly creative to an entrepreneur. I get where Mo was coming from as far as being able to do the job, but it's about the result.
Thank you! Can we get this and the Clubhouse talks added to the Sustaining Member Academy?
Working on it.
This video made 50K!!! I was a little worried when it was only halfway there a couple days ago.
we got there!
thank you so much for these! Always looking forward to learning with you guys
Mo is like making the customer feels difficult with more problems than they need, which is the opposite of customer service.
You are always concrete and practical. I love this 👌📈
This is super under-viewed video! For those who want to go one level deeper in Strategy, this one is for you.
Remember, the video production business is just a case study to be more specific! But you can watch it for any industry.
We drill into specifics w/ video creators but it can be applied to any creative business. Thank you Yuri.
This may be the most profitable, beneficial and absolute golden video I have ever watched
i’m glad you left this vid up. i believe it has just changed by life. i believe i can clear 100k next year. i would love to cut you a check when i do
Great! Good luck
I'm a new subscriber. These are GOLD. Thanks for doing this type of content. Appreciate Drigo, Mo, and Coach Chris.
So far viewed through 20 minutes: This does a good job at explaining how to collect sales information. But can someone one comment as to how exactly our video products meets the business need? Essentially - Are we claiming that the quality of our video gets more business for the client?, The placement of the video?, The timing of the video? At the end of all this talk, we are going to pitch a video. That is the "what" but "How" are we claiming the video will achieve the desired outcome for the client?
I don't own a video business but I think these first tips help with all business. Thank you for the insight.
Thank you for the free content I will try hard life :)!
I feel like a lot of these points can transition over well if you like graphic design or fashion as well. Liked for a rewatch or 5 during the come up 😤😈
I love your content so much! I literally gain so much acknowledge listening. Thank you.
Glad to hear Elizabeth
I really love how engaging this channel is. In addition, what’s required of me to become one of the PRO members
you can join us here: thefutur.com/pro-group
Chris, I think this is very good advice for people who want and can move towards being a full service agency (as your chart shows at the end), however I can't see how artists wanting or having the capacity of being a production company, and production companies being agencies. Although budgets definitely increase as you move to right of the chart, many other things also need to come into the picture including people actually wanting and knowing how to run an agency and how to actually help businesses grow.
I can only show you a way. whether it works for each individual is up to you.
@@thefutur Totally 👌🏽
Great job you guys !!
love to see more of such content ☺
Master DO showed up today!!! Love to see it
Playing this back at .5 speed is crazy lol and wildly entertaining lol
Soooo helpful!!!
Glad it was helpful!
I absolutely loved this and found it remarkably valuable. Thank you Chris!
Thank you
Wow Chris is a genius 💯❤️ he adds so much value I love it thank you so much I needed this
Thank you
THIS IS GOLDEN! THANK YOU FOR THIS!
I just realised how much I’ve shortchanged my video services. Awesome stuff 👏🏾
Now you know
Coincidentally I was working on a showreel for my website. I have footage but bit sure how to use it/ put it together This video gave me the questions to ask myself.. thanks for the direction!
These whiteboard sessions are super valuable.
Glad to hear
That’s crazy! Literally helped me solve so many problems that we are dealing with in our content agency
The calculator from the jacket 😭😭😭😭🔥🔥
I'm not a professional creative creator and this is widely valuable, as the rest of your content, as well. Love the vibes you have in this knowledgeable content sessions, as well. Authentic master
Thank you
Given I make videos specifically for the building industry this video just became my bible 🙏🙏🙏🙌🙌🙌
we made it for you.
i totally love those whiteboard sessions, BUT.. could you post the voice as a podcast? i think ppl would LOVE it !! i play those videos while im working out. and basically the audio does a lot of the job.
All my favourite people in the one place 🙌🧡 great video thank you 😊🙏
Thank you
SAME :-)
So much value here, really appreciate the content. I’m having a disconnect when you started talking money.
He said he expects to sell 10 homes this year, but it seems that would be be regardless of if he had the video. He’s not saying he expects the video to help him sell 10 extra homes.
How would you estimate the number of increased sales directly from the video to then price off of?
Ten additional homes
Great video bro! This completely changed my business structure. Thank you! lol
Thank you
Hey Chris, can you tell me the books that you have read or any suggestions to follow your path?
Search Futur booklist.
@@thefutur .
Ame
Chris, Im just beggining to watch this now, I promise to try my best to make it work and and in 3 months I'll come back and reply here if it did work. Crossing my fingers. (And Thanks Btw)
These principles apply for any type of service-based business, including video. Great content as always!
Now this is a game changer on my approach with customers.
Love this. Does it mean you have to help them design their funnel too then? And what if they have an existing marketing team?
Which they probably have, the video didn’t address that
You really help today and also inspire me as well
Midway through the vid the conversation changes from videomaker to business consultant. Then of course the pay is much higher provided you can deliver on your promise. However, is it realistic to expect that creatives are gonna master that??? What’s the proof to the client that you master a sales funnel for multimillion homes??? This is such a wishful thinking example
Never sell what you do. Sell the outcome of what you do.
@@thefutur i wonder what you would do to if a taxi driver started asking you how can he save you time on your ride home and started asking how much is your annual revenue to calculate the impact of his work on your life. Im pretty sure you would tell him to f off
My exact thought
Thank you Chris for being a great guide and help through your videos..I have always been frustrated cos I know I have being undervalued as a strategist and highly underpaid which causes a lot of pain and frustration with almost every job that leaves me with nothing at the end of the day cos of fear of being without job and little crumbs for feeding and bills .but your perception is helping me a lot and I pray for more insight on how to really increase clients perception,value and pricing towards my personality and works... people just use me cos I always appear desperate because of my NEEDS
Thank you! These strategies you can apply to any business!
This is masterful
Are there times though when the client comes to you and it's exactly what they should be wanting / doing? And so you don't need to go through this entire process? How do you know if you should just stick to what they are asking for before trying to dive into something deeper?
Some times yes.
Awesome stuff. How do you guys blend the in studio mics and audio with the zoom audio? How did you avoid feedback issues and mic leaks
Wooooo more knowledge for free love this stuff
This is so good! Design Process 18th term!
Super useful!
Thank you so much ❤️♥️
Chris! This is gold! Thank you!
You’re very welcome
I would think that the custom home builder video could also go on their website. People like watching video.
great work thanks...
I love this video : I have my first client m/company negotiation coming up and this helped me with about 60% of what I need to feel prepared .Thnk you for uploading this .
Is there a playlist that’s just for video/photography production
Amazing video and thanks so much for the advice, it really is extremely useful. However, it seems like the advice is to become a marketing agency. For a video producer/content creator is the only way to expand to offer marketing services alongside the video production. I’m very skilled at producing but a bit daunted at having to learn a new skill set to develop my business. Any answer/comments from the community would be very helpful. Many thanks.
Seems like the people listening to this speech are stuck in a video/motion graphics production employee or contractor mindset. The speaker on the other hand is actually teaching them how to build and scale their video marketing business
I am trying
Do they even teach this way in Business School let alone in arts programs?
Thanks Mo for taking the hits for us fellow videographers lolol.
Legend! Thank you.
Thanks again Chris!!
Incredible value - thank you!
My pleasure
Love that..thanks a lot!
You are welcome!
It’s an interesting way to think, BUT.. the video did not address a couple of things. For start, a millionaire client would probably already have a marketing staff etc behind him. Actually most well stablished business already have a team devoted for the company’s problems. So if they are reaching out for a video, they are not expecting you to diagnose their whole business and come in as a expert bussines man. I bet they would probably think your outside your lane and they just want a video. But in a small business just starting out, maybe this could apply.
we almost work exclusively w/ multi-million and multi-billion dollar companies. your assumptions may not be true. they have marketing directors and CMO but that doesn't mean they produce or create the work in house. they manage it.
Incredible method and mindset. Pure boss
But at that point what is your official business title? Are you still a videographer or are you then something else ( a composer if you may) but officially what would you call what your doing?
Exact;y was my thoughts and I think the other guy’s as well lucky enough I figured it out for myself but they just gotta know what position they want to play for themselves along with their actual Vision
Downloading to watch at 2x speed later ;)
hahahaha 8:15 best face ever ausdhuahduahduhad
Thx from Germany 🇩🇪! You make my day! 😁
Thank you too!
how to we find the people to hire for huge budgets that we can't manage ourselves?
this guy is good.
powerful
do they have more videos about film and video businesses???
Yea there's a couple look at some of afterhours calls there's one where Chris and Mo do a roleplay on pricing.
@@RodrigoTasca thank you!