I absolutely loved this. Thank you. It’s an amazing brand built on strong foundations, with core values and principles deeply embedded in its DNA -many of which I’ve carried with me since my time at Betty’s and Taylors. The discussions were fascinating. Two points really resonated with me. First, the importance of keeping the brand grounded and remembering its roots, especially when diversifying or growing. It’s crucial not to stretch too far and lose that original connection with customers -the very reason they chose you in the first place: your values and principles! Second, the immense value of ‘intelligent naivety’ -not worrying about being an expert and daring to ask the challenging ‘why’ questions when you see things differently. That’s where the magic truly happens, and no question is ever a stupid one.
![Method Writing: The First Four Concepts - Jack Grapes [FULL INTERVIEW]](http://i.ytimg.com/vi/ba9jAVzADY0/mqdefault.jpg)
I absolutely loved this. Thank you. It’s an amazing brand built on strong foundations, with core values and principles deeply embedded in its DNA -many of which I’ve carried with me since my time at Betty’s and Taylors. The discussions were fascinating. Two points really resonated with me. First, the importance of keeping the brand grounded and remembering its roots, especially when diversifying or growing. It’s crucial not to stretch too far and lose that original connection with customers -the very reason they chose you in the first place: your values and principles! Second, the immense value of ‘intelligent naivety’ -not worrying about being an expert and daring to ask the challenging ‘why’ questions when you see things differently. That’s where the magic truly happens, and no question is ever a stupid one.