This is very common with Performance Max, it is terrible for Lead Gen and B2B. Sometimes it works for ecommerce - not sure why this wasn't mentioned in the video here...
@@falcondigitalmarketing I don't trust Performance Max nor even recommend using it for Lead Gen. I don't know why it is not mentioned in the video, but, if you are going to mention it, you have to let people know that there is a risk of getting a bunch of fake leads.
@@gonzalofossatori300 Definitely. Wes is more of a website builder guy, I don't know why he decided to make a video on Google Ads, especially Performance Max. There are significantly better videos out there that mention the pros and cons and traps, not just high level praise that sounds like it came directly from Google
Hi Wes! It is so much entertainment and education in your videos! Thank you! One question: I have read somewhere that if your monthly budget is less than $1000, don't bother with Max ads. What do you think about that?
Wes you little “marketing 👿 devil” you. Love the quiz part at the end. I must admit you’ve really stepped up your media visual content and your video content flows better. Well done Sir.
Thanks for the video, it was super informative and you didn't make it sound like Google AdWords is a foreign language. I wanted to fill in the quiz but I had no way of answering question 4 (the one about the pictures) so I had to stop there :( although I'm just getting started with this site, literally went live a few days ago, so far so good 💯
Thanks for this. Going to optimise my website and run a performance max campaign. Funny how my google account manager hasn’t even mentioned this new campaign type and I was on the phone to them 2 days ago!!!
Hey Wes, your videos have helped a lot with website and marketing knowledge/tips. Also your videos have become even more better, more entertaining haha 😂. Have a good day bro ✌🏽😎
I think its only been around for a few months, but the point is its still pretty under the radar for most small businesses. It definitely hasn't been available to the masses for long.
I’ve been using it for clients since spring 2022. If you have much PPC under management at all, it’s the first thing their reps push on you on every consultation call. Results for me haven’t been great, but these clients don’t have great creative assets and haven’t been willing to pay to have them built, so the performance definitely isn’t “max” because of subpar assets.
Wes, another great video. I went one round with performance max when it was first available. I wasn’t successful, which isn’t a big deal in the process of ads…I have several clients that FB no longer really works. Remind me if you said we can set a daily budget? As these are local businesses with a smaller spend. Thanks 😊
Hey Jef, yes, just like with any Google ads you set an average daily budget (which CAN over or underspend on certain days....) the key word being AVERAGE :)
I have loved your content for YEARS!!! I even enjoyed your podcast. But can I say congratulations on linking up with Semrush!?!? Love to see your face over there too!!!🥰🥰🥰
@@WesMcDowellInc I haven't tried it yet. I was actually on their youtube page looking for training so I could get a certificate from them in hopes of helping my search for employment, then I stumbled across you... Thank you again for all your content!
Hi Wes, so i have signed up to your course and WOW!!! what a great decision it was!!! i have sent a FB request to join the group, can't wait to dive in to the FB group. 👍
Is there a software that will allow me to advertise for all of my clients everywhere social media at once without having to login to there social media accounts to do it. Something that looks like that social media platform but not on their account?
I'm always on the lookout for new and innovative ways to increase my sales, so this BRAND NEW strategy really caught my attention. I can't wait to try it out and see the results for myself. Thank you for sharing this valuable information!
QUESTION?? What if my store is located in an extremely tourist run area!!! Is my advertising objective Local store visits and promotions because it’s local…or… would I choose sales, to reach the online people in my area!! Make sense? Thanks in advance. Happy new year🥳🥳
Store visits makes the most sense. Remember you don't have to do the heavily automated Google campaign options. You can still run Search or Display campaign types and target a radius of your store location. This way you show up on Google to someone searching "Stores near me" (use specific keywords for what your store actually is, or restaurant or boutique or shoe store or women's shoes, or shopping etc.)
*help* When my Search campaign is on the review step, “checking for errors” and “saving draft” it erases everything the following day, including my as groups and headlines. What do I do?
I watched your Google Ad video and I don't understand Bid Max CPV. It's required and not an option like in your video. Can you do an update if Google ad has changed.
The reason it can end up being cheaper is bc Google uses its AI to put your ad in front of the right people at the right time in the right place for conversions. It opens up all that extra ad inventory which can help drive down those ad costs.
Great video, thanks! What is the implication on privacy rights when uploading customer info to performance max. Would it be covered under the using data for marketing purpose line thats usually in T&Cs
That's pretty subjective Meg... If a lead's worth $1000, it's not a lot. That's why you need to know your numbers, and how much you can afford to spend per lead, rather than chasing the absolute cheapest ones you can find. Cheers!
Well, the reality of Performax ads is different. They are just burning money in my case. Responsive search ads are still king.
Googles MO is to burn your money. Running ads is basically an exercise in trying to limit them doing that while dialing into the most relevant clicks.
Used Performance Max several times for Lead Gen… I got 80% fake leads… stopped using it since, especially since Google can’t do anything about it.
This is very common with Performance Max, it is terrible for Lead Gen and B2B. Sometimes it works for ecommerce - not sure why this wasn't mentioned in the video here...
@@falcondigitalmarketing I don't trust Performance Max nor even recommend using it for Lead Gen. I don't know why it is not mentioned in the video, but, if you are going to mention it, you have to let people know that there is a risk of getting a bunch of fake leads.
@@gonzalofossatori300 Definitely. Wes is more of a website builder guy, I don't know why he decided to make a video on Google Ads, especially Performance Max. There are significantly better videos out there that mention the pros and cons and traps, not just high level praise that sounds like it came directly from Google
Hi Wes! It is so much entertainment and education in your videos! Thank you! One question: I have read somewhere that if your monthly budget is less than $1000, don't bother with Max ads. What do you think about that?
I love your content, Wes!! And your apartment is lovely.
Thanks so much for watching (and the apt compliment 😃)!
Wes you little “marketing 👿 devil” you. Love the quiz part at the end. I must admit you’ve really stepped up your media visual content and your video content flows better. Well done Sir.
I appreciate that Benjamin - thx for watching 😎!
i've consumed my major knowledge about google ads from Kasim Aslam .He sure has great knowledge
It's so entertaining watching your videos
I love your videos Wes. You are trully a gem.
I appreciate that!
Agreed!! 💎
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Thx Winfred for watching 😀👍
A good lecture that will benefit all who have followed this excellent explanation.
Thanks John! 😀👍
You explain it very well!
Thanks Robert 👍😊
Another Awesome video man! Thanks!
Glad you enjoyed it! 🙌
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Glad you enjoyed it Edward! 👍😀
The video is great, informative!
Thank you Wesley! 😄🙌
You are one of the youtubers who I instantly subscribe to. The content is great but it is so obvious that you enjoy making it!
I do enjoy it! 🙌 and thanks for the nice words 😊👍
You're doing a good job.
thanks👍
Everything is great!
thanks Paul 😀 👏
I just listen your videos for development of my English
What a production!, congratulation for the editing and keep it up! very helpfull infos as well
Much appreciated!
youre so slept on some of the best marketing information on this platform
this sounds like a game changer ! great stuff Wes thank you
Thank you for watching! 👏
Thanks for the video, it was super informative and you didn't make it sound like Google AdWords is a foreign language.
I wanted to fill in the quiz but I had no way of answering question 4 (the one about the pictures) so I had to stop there :( although I'm just getting started with this site, literally went live a few days ago, so far so good 💯
Will definitely try this. Need to get some clients for web design
Go for it Jocelin!!
Clear and understandable, I wish there was more information like this.
Thank you!
Thanks for this. Going to optimise my website and run a performance max campaign. Funny how my google account manager hasn’t even mentioned this new campaign type and I was on the phone to them 2 days ago!!!
I think this is one of your best videos!
thank you Ronelza! 🙌 thats great to hear
Hey Wes, your videos have helped a lot with website and marketing knowledge/tips. Also your videos have become even more better, more entertaining haha 😂. Have a good day bro ✌🏽😎
I appreciate that Ander! 🙌 hope you have a good day too!
Great video once again, but hasnt performance max been around for a while now?
I think its only been around for a few months, but the point is its still pretty under the radar for most small businesses. It definitely hasn't been available to the masses for long.
I’ve been using it for clients since spring 2022. If you have much PPC under management at all, it’s the first thing their reps push on you on every consultation call. Results for me haven’t been great, but these clients don’t have great creative assets and haven’t been willing to pay to have them built, so the performance definitely isn’t “max” because of subpar assets.
Such an informative video. Thanks for the awesome (and fun) content.
Glad you enjoyed it Isfira! 👍
Wes, another great video. I went one round with performance max when it was first available. I wasn’t successful, which isn’t a big deal in the process of ads…I have several clients that FB no longer really works. Remind me if you said we can set a daily budget? As these are local businesses with a smaller spend. Thanks 😊
Hey Jef, yes, just like with any Google ads you set an average daily budget (which CAN over or underspend on certain days....) the key word being AVERAGE :)
@@WesMcDowellInc thanks Wes…off to Google Max….
You might want to look into googles local services ads depending on your goal
@@jessedutton2474 thanks. This is in fact what we have done for a few of our local service companies and it has been cost effective.
It seems a lot of friends do not even see everday postings yet alone ads on Facebook.
Eye opening…cheers! 🎉
Thank you!
Great job Wes! Thanks for the info
Thanks for watching Carlos! 👏
Genius. I'm trying this. What's a decent entry level budget and timeframe for a first timer?
salute from Kenya thanks for the heads up
Absolutely!
I have loved your content for YEARS!!! I even enjoyed your podcast. But can I say congratulations on linking up with Semrush!?!? Love to see your face over there too!!!🥰🥰🥰
Thanks so much Tahlia!! Yes, I've loved our partnership, they are such an amazing group to collab with! (Plus their product rocks :)
@@WesMcDowellInc I haven't tried it yet. I was actually on their youtube page looking for training so I could get a certificate from them in hopes of helping my search for employment, then I stumbled across you... Thank you again for all your content!
Hi Wes, so i have signed up to your course and WOW!!! what a great decision it was!!! i have sent a FB request to join the group, can't wait to dive in to the FB group. 👍
That's awesome to hear and welcome to the course! 🙌👏
What quiz app did you use, Wes? Very slick!
Hey Christian! I use tryinteract. Cheers!
Your transition game is clever. 👏
Thx Jeffrey 👍
Took me a while to figure out...to get the performance max option, you have to click expert mode
supper easy
thanks a lot Sir
You're welcome Shikha 😀
can anyone share their success story using these strategies?
Can I set ads to only appear in a few different regions and countries within the same campaign?
Thanks for this!
My pleasure! 😊👍
How do your awesome methods work for Non Profits? I'm sure it's a very different strategy.
Great video!! Do you think I can use it for the mobile app marketing as well?
Is there a software that will allow me to advertise for all of my clients everywhere social media at once without having to login to there social media accounts to do it. Something that looks like that social media platform but not on their account?
I'm always on the lookout for new and innovative ways to increase my sales, so this BRAND NEW strategy really caught my attention. I can't wait to try it out and see the results for myself. Thank you for sharing this valuable information!
Good luck Shikha 🙌
Love your videos and all that you share, thank you!
You are so welcome, thanks for watching!
I am sure it works great, but also will spend your budget faster and sometimes the conversions/clicks are not as qualified IMO.
QUESTION??
What if my store is located in an extremely tourist run area!!!
Is my advertising objective Local store visits and promotions because it’s local…or… would I choose sales, to reach the online people in my area!!
Make sense? Thanks in advance. Happy new year🥳🥳
Store visits makes the most sense. Remember you don't have to do the heavily automated Google campaign options. You can still run Search or Display campaign types and target a radius of your store location. This way you show up on Google to someone searching "Stores near me" (use specific keywords for what your store actually is, or restaurant or boutique or shoe store or women's shoes, or shopping etc.)
this is a great video!
Hey thanks Jules!
Great video! What editor do you use? I'm a newbie....
I actually have a video editor on my team... I don't do it myself so I couldnt tell ya, sorry!
Is it possible to predict exactly how many clicks per day, month?
Exactly? nope, nobody can do that, sorry!
*help* When my Search campaign is on the review step, “checking for errors” and “saving draft” it erases everything the following day, including my as groups and headlines. What do I do?
Awesome
Can this work for Apps & Game ? Kindly reply.
My tips are mainly for service based businesses not ecommerce. sorry
I like google ads but the leads we get are complete garage! How can we fix this?
Really good stuff man, straight to the point and very engaging presentation style. Thanks for the tips !
Your "Click Here" CTA at the end of your video is not showing
I can see it and it worked fine for me ... maybe try the direct link: wesmcdowell.com/quiz/
אחר הצהריים טובים. כמה מילות מפתח מספיקות לקמפיין פרסומי?
Thanks Wes. Not sure if it was just me, but your “click here” at the end didn’t show me a video to click through to.
Hey Mike, what device are you watching on?
@@WesMcDowellInc on my iPhone 12 but in a browser window - didn’t open the TH-cam app for some reason.
Nice
Thanks!
take the quiz button link does not work :( ?
Its working for me... wesmcdowell.com/quiz
Money making marketing
Thx for watching Harrison 😀
I watched your Google Ad video and I don't understand Bid Max CPV. It's required and not an option like in your video. Can you do an update if Google ad has changed.
But i dont understand so why it should be then way more cheaper than google ads when its all so featured on all platforms of google ?🤔
The reason it can end up being cheaper is bc Google uses its AI to put your ad in front of the right people at the right time in the right place for conversions. It opens up all that extra ad inventory which can help drive down those ad costs.
Great video, thanks! What is the implication on privacy rights when uploading customer info to performance max. Would it be covered under the using data for marketing purpose line thats usually in T&Cs
I’m an overachieving mum 😆
🏃♂️🏃♂️🏃♂️ 🦖
35 dollars is alot per lead
That's pretty subjective Meg... If a lead's worth $1000, it's not a lot. That's why you need to know your numbers, and how much you can afford to spend per lead, rather than chasing the absolute cheapest ones you can find. Cheers!
Over 50 push ups? Not possible. LOL
So you want to feed the Ai with more info 🤔
No thanks
You do you!