Why Doesn't Apple Use Social Media?
ฝัง
- เผยแพร่เมื่อ 7 ก.ย. 2024
- Apple doesn't post on Facebook and Twitter, turns off comments on TH-cam videos and distances itself from social media as much as possible. Why? (The Story Behind Ep. 26)
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Here is the Twitter poll that I promised: twitter.com/TechAltar/status/947067674412179456
Very great timing for the upload and an awesome and interesting video with an incredibly chosen topic.
Well done, Martin!
I like that you didn't jump on the hate-bandwagon nor the hype bandwagon. You always seem to be mostly objective and you also have well-thought speech in your videos.
In my opinion, most companies have their style and to be real here all companies are for profit. Each one of them have their quirks and benefits and all.
Every company gets their "fair share" of haters and lovers in general.
I really do think that control can be Apple's biggest enemy but their and our most underrated or even hated advantage that we can get for a performance boost for example.
I don't really identify with Apple-haters nor the lovers, eventhough I bought a 5s a couple of years ago.
In Hungary as you can see as well, Apple products are 25-50% more expensive than in other countries and that in my humble opinion creates a whole another level of difference (or opposition?) between the customers of certain companies. (Apple and Samsung mostly)
I hope you keep making these kinds of videos in the future. They are really informative and fun not to mention your calming sound haha.
If you don't mind I'd keep you busy with a couple of questions too:
1, What do you think of the prices of certain electronincs in Europe with high taxes and whatnot seem to be augmenting vs. other countries prices seem to be more "friendly" to the customer?
2,What do you think of all these random companies appearing out of nowhere? (There's some hungarian brand I don't remember the name of. It got huge in the area of Miskolc. It had mediocre specs and outdated android but still had huge "fanbase" kind of for like a year.)
3, Do you think Windows Phone has a future? (I really hope for a comeback to be true)
4, Do you think MS changed their business model to something Apple-esque with their new products?
Thanks for the answers and have an awesome day.
OH AND HAPPY NEW YEAR! :)
eat pant not wear
TechAltar Hi. I notice what you using Firefox browser. It's best browser for you?
You should've made it a TH-cam pole, I don't want to go to a different link ;-;
no matter what you do , Apple will get publicity .
half of the population are smart enough to hate apple
the other half is dumb enough to love it.
if they use social media, they will be humiliated.
Well, I actually never notice Apple didn't use social media, your points make total sense.
That's what I love about your channel , I learn stuff, ask myself questions and then think about it some more.
I don't get that awkward feeling that you're trying to advertise a product, or yourself as a brand.
They know they will be bashed by their consumers cause its an out classed brand these days. They want to keep that illusion for new victims they will have. Its a good strategy for a shit overpriced product these days. Garbage
Have the same feeling watching TechAltar, especially again with this great video! What I missed though was that Apple is pushing ads on social media. So it is still using social media as a sort of media platform only to push their clean and very controlled marketing strategy.
People are influenced unknowingly many a times
GoldiorTM ‘out classed brand’ keep dreaming fandroid. You just don’t get the vision.
You didn't know you wanted it until they showed you
I think Tim Cook forgot the password of Apple's accounts
plannedobsolescence
Lol
Cosmin Irimia and I think Tim Cook doesn't exist
Cosmin Irimia or job hid it from him
😂 😂
I'm not a big Apple fan as of late, but they are 100% on point with their brand identity. Much like Apple products, brand secrecy sells by itself and Apple is very much aware of that. Therefore, why would they get out of their way to fix something that's not broken? Plus, they don't really need your opinion when they have the money to buy opinions from celebrities you follow & admire over _your_ social media and (in)directly influence you to buy Apple products. It's sad but it works.
altrogeruvah actually Apple has the biggest reach and follows a model that its rivals cant copy or match currently. They dont need internet exposure because they have always invested in physical relationship with their clients. The Apple Stores are more relevant than people give them credit for and are the biggest marketing investment out there.
kenim but that doesnt make apple not suck
What are you even talking about you sound crazy they don't mess with celebrities just like they don't care to mess with social media ads
altrogeruvah Apple doesn't sponsor anyone or do any paid promotions, and they still haven't to this day (You can look it up if you want). Therefore they don't "buy" opinions. The thing you don't seem to understand is that some people actually prefer Apple products more than everything else. It's so irritating how gets to the point where someone says that they genuinely like something and people just say that their opinion is fake and sometimes even "bought" because of their ignorance to the subject...
altrogeruvah the only ones that are buying opinions is for example Huawei or Samsung with their brand ambassadors but don’t forget Apple bad android good cause else your a sheeple
You are the youtuber with the best microphone on youtube.
I've never wondered why Apple doesn't use social media, because I hardly use them myself. I have wondered why some companies do interact on social media, especially because 99% of all comments on twitter, youtube and facebook are angry people with a need to place a comment on everything...
and just like that I realize that I'm doing that right here, in the very comment. Nobody cares about what I think and I don't care what they think of what I think, so why am I wasting time letting people know what I think?
Have good day!
This gets deep.
The whole reason I left instagram. I wasted so much time caring about what others think of me. Besides it kinda got pointless when everyone I knew left it.
vinny142 I....... Read it
ah and now you got me commenting !
HYPOCRITE
This channel is like apple too, i don't know what i wanna know but i do like to know it.
Visuals of the video are so simple it looks so beautiful!
remember aero vs metro?
Jai Carey well I wud say it's clean not simple but yeah it does look great
Phew, I only had a laptop with me, so I couldn't do anything fancy. Glad it didn't ruin it for you then :D
That's because it's close to Apple's design language:-)
yet sound is bad. so low volume.
Worth watching every single video!
Your profile pic is satisfying
annoying?
Kerala..?myre ni etha..😊
969 likes
@@nikmat 3 varsham late aayi😶
Apple uses Facebook and Twitter as an Ad platform. They don’t post anything but they do post ads (I imagine they are targeted)
Pedro Gomez - Faccio Yes they are, since you can’t view them as normal tweets would be
Pedro Gomez - Faccio they also have ads on instagram
Rolls royce can probably ignore social media
funny thing is they actually ask their customers what they can improve on their cars
yes, but they do not bother talking having an open discussion on the web, only talk to a few well off customers
Also Patek Phillip.
That would explain why Rolls Royce, the car company, has struggled with poor sales and debt and changed owners like most people change their pants...
Really awesome video bro, thanks!!!
Well whatever Apple is doing is working extremely well
Apple is really going downhill... It's been like that ever since the iPhone 7
AniZakku don’t be stupid
thats true, but despite the growing hate towards the company, the isheeps spend more and more money on the new products (yeah, 1000$ phone + 200$ dongles + 200$ insurance that covers nothing. 'Murica). so even though they might fail once, they have enogh money to retire on the market by that time
I really enjoyed watching this video. Great structure.
It’s a true “Apple-move” and I’m impressed how well this is thought through. And, how you said, they just don’t need it. It makes them look more professional, clean and mysterious. That’s what catches ones attention.
Rip Curl 69 SHADDUP ANDROID SHEEP. 🐑
Mysterious! That's the word that best describes it
I think you're right. Social media can be dangerous, there are haters everywhere that can take advantage of adds for diminishing the brand
Apple doesnt need to go to social media to connect to people when everyone wants to wait months for every single apple product . In this scenario , people wants apple products more than apple wants people and apple knows it .
…but they can still do that without official promotion from Apple. In fact, it happens! Just take a look at profiles from Apple fans and Apple-related media!
You can say whatever about Apple (I personally don't like their OS), but the consistency and trascendency of their UX is amazing.
Asking about social media on social media. Smart)
Dr. Morra why? Because ure saying this? We can ask wherever we want!) TH-cam or whatever)
errr, technically TH-cam isn't a social media, brah. It's a video platform.
Thompter S. Hunson TH-cam is a platform where you share and watch videos, comment and subscribe to other people who share and watch videos. Instagram is a platform where you share and look at photos, comment and follow other people who share and look at photos.
I believe he is referring to the twitter poll mentioned at the end of the video
If TH-cam were not a social media, Instagram wasn't either. By your logic, Instagram should be an image-sharing platform lol
On the feedback point I like to point out that most tech companies don't take feedback from social media channels like youtube comments and facebook posts cuz that's just the voice of the tech savvy consumers and that's a very small percentage of their larger customer base. Even though their opinions are like you mentioned in the stock android video may seem like huge deal it's just the nature of internet bubble. They have other means to collect feedback from regular users.
Well, they have a super active Support Twitter Account...
On that note apple just posted on facebook for the first time
Apple doesn’t care too much about our opinions. That’s precisely the key to their success.
Adam Abbas many years have to be waited for that... that’s not caring to me.
Adam Abbas yea, they "listened" after years of people asking, and they "listened" by removing features... apple just sucks
Adam Abbas definitely, because thats totally the only thing that matters and totally made apple better... no
Adam Abbas you still sounded like you favored apple so what i did makes sense? i mean, you did describe the other company and said that it isnt better... whatever
Adam Abbas how come every other manufacturer could develop all the features years earlier, and apple is still half baked? Is releasing a $1000 phone that doesn't even come with earphones or charger what customers want? Did customers ever want to get rid of the headphone jack? Yeah
Sober voice, calm music and Insightful content. Most underrated tech channel in my opinion.
They are 100% right, I'm talking from experience.
I didn't know Apple doesn't use social media! Thanks for sharing this info. 👍
I see their move as being arrogant. Something like: you don't have the right to criticize our product. This reason alone should make customers hate the way Apple acts and stop buying their products.
I could also guess that they are a bit scared of criticism or of the effect it would have on their marketing efforts.
Randomizer As horrible as it is, they have made a name for themselves by being arrogant.
Randomizer scared of criticism? They remove ports because they arent afraid of criticism. They can afford criticism since they are so big and think its the right thing to do in long term
Yes and no. You can't criticize their product _in their face_ - instead, do it somewhere else, and they'll decide if they want to listen to you or not. lol.
You have the right not to buy it.
Isn't one of the points made in this vid precisely that they don't value 'consumer criticism' very much, so, from the point of view of effectiveness, why should they provide specific platforms for something they have no use for?
It's a business, not a democratic organisation. Everyone can criticise them as they see fit, but they owe no one any type of public accountability (beyond what is legally required); as long as they provide customer service (which they do, you can always voice complaints, even in person if you care to go to one of the stores), what's wrong with a social media absence?
If you have a model, be it business or some other kind of development, why would you spend resources on activities that are not in alignment with that model, your goals or values?
They think they know better than the average joe, and the individuals whose opinion they value the most, well they'll probably hire them or somehow engage with them on a profession level.
I like how everything Apple integrates with each other
Read this with the guy who got fired because his daughter posted the video of iPhone X.
This time they ignored all the mainstream phone reviewers (including famous TH-cam reviewers) and got small TH-cam channels and pop culture channels to post scripted TH-cam reviews .By scripted i mean they only talked like a BuzzFeed article "10 reasons to like ..." . It must be the first company to give their flagship phone to BuzzFeed to review .. Apple know that dimwits on BuzzFeed will review the Animoji and talk about how cool is it. Even MKBHD & Unbox therapy didn't seem to get a hands on along with them.
Virality Factor
Unbox Therapy is a tool who hates Apple to win fans.
He literally said FaceID doesn’t work and wouldn’t be ready for launch and never retracted it.
He made a video that went for literally 10 minutes solely about how he wasn’t going to be reviewing the iPhone 8, because it didn’t deserve it.
Adam Hanrahan Does the 8 deserve a review??
Come on man he said Note 8 is trash and unnecessary..
Virality Factor I'm talking about the iPhone 8
Adam Hanrahan it doesnt deserve a review though
I really like this channel, the videos are concise, and made well. The information is clear and enough to say "that was interesting" but no too much that it hurts your head. What you get in the video is what you expect upon clicking the video. And this channel is overall great because Martin doesn't do crazy things, he is just chill and makes great, informative videos, that are mostly non biased, which I like, because then I take that information and create an opinion instead of being influenced by someone.
Same thing as ios. They control YOU. YOU CHANGE THE WALLPAPER THAT'S IT.
I'm a long time Android user but tend to be a minimalist. Even the wallpaper I use is just plain black. I bought my first ever iPhone this July. I've decided henceforth to use both iOS and Android phones daily. I have a Note 10 Plus and iPhone 11 Pro Max. If only iPhones had an inbuilt stylus like the S Pen.........
The big fact that APPLE CAN AFFORD TO IGNORE SOCIAL MEDIA is true but Apple works like a chain for eg. one person buys an iPhone for it to work in its most perfect form, the customer buys more Apple products. And when new products come the customer is attracted to the new version of the product they already have. So basically the only need customers to buy one of their product and automatically this process happens
apple is apple, everyone knows apple and whenever anything apple related happens (leaks, actual anoucements, ect) society produces there own hipe and sales drive. Love them or hate them, where all the edge of our seats listening with bated breath at what will happen next. Most people will in general already want an Iphone
.... I'm from New Zealand 😂 anway's I'll reply in a couple of hours as I'm at work atm
Tournel Henry because most consumers for phones aren’t in fucking Africa
wow fully forgot about this xD
but yeah what infamy said :)
Any company refusing customer contact is extremely rude.
I dont wanna say this but you should post more regularly. Ive been following you since you had around 500-1000 subs and i wanna see more of your content but unfortunately i had to wait. Sorry for my ranting
+Thelodgekeeper Diary I'm working on it! Thanks for sticking around since the early days☺
same here. but he post, the video has it own class
Thelodgekeeper Diary same here. I always wanted to say this. I'm with TechAltar since the very beginning...
1:50
What makes Aplle different is pretty much everything. Their products do not have the shared charging port every other product uses, the charging port changes regularly, and their products are considerably less flexible on IO and compatibility.
How about TH-camrs who get paid to endorse Apple? I say, they are doing social media indirectly.
But that's the awesome part. Apple pays NO ONE when it comes to social media to advertise their products. People do it freely because it's a relevant luxury product that sells and get them clicks. Also all those people that do that have some kind of hope that Apple will sponsor them one day but they probably won't. Try finding your favorite youtuber's Q and A or something and you will confirm what i'm saying. Even EverythingApplePro isn't sponsored by Apple.
First point: Google luxury term you idiot learn what luxurious products mean.
Second point: I just love it when ignorant people call out the specs of a product :D. I mean i'm an I.T and i really laugh at people like you who just love to hate Apple and just say bullshit for no apparent reason.
1334 x 750? Are you still gonna ignore the fact at even that "Low" resolution it looks Waaayy sharper and clear than your average Non-Apple phone with higher resolution?
Third point: Well yes i agree iPhone 8 does feel cheaper. I don't like the glass my self. I prefer Aluminium products by Apple which do not exist in the new iPhones. And yes the camera section is unfair to judge a phone to a real camera. Although iPhone 8 Plus and iPhone X have one of the best cameras on smartphone's in the market right now.
Of course i look up the specs.
The basic thing i want you to understand is that there's a lot more going on in-depth in the architectonics of the insides of a product instead of what's on the surface hence most of the specs you check out before buying a product. For instance let's say the average consumer would logically think that an android phone with an 8 core processor running at 2GHz would be faster than an iPhone A11 Bionic processor with 6 cores. Which is exactly not the case. Am i making this up? No, go do your research. Apple A11 at the moment is the fastest processor on smartphones with a HUGE difference with other competitors. It's not even close to other competitors.
No Android phone maker can claim to design both the CPU and operating system. This advantage of making both the CPU and OS gives Apple the ability to refine both to work as efficiently as possible together-thus reaching performance speeds other Android handsets could only dream of.
Also for your question about resolution here is your answer:
www.quora.com/Why-iPhones-still-have-720p-displays-in-2016
immaturity at its finest. I hope you are not older than 18 because if you are, well you need to check yourself.
Oh sorry bro my mistake i misread what you said, i agree with you. People really don't wanna admit it cause you know, most people have android products because they are "cheaper". I mean it's cool if they buy a 750$ Galaxy S8 but if you buy a 699$ iphone 8 you are a sheep.. They just love to hate Apple. No valid arguments by them in my experience. Like that guy above that i was debating. Anyway i believe they are two different markets, marketing two different perspectives of the technology and it's beautiful that it is this way.
wow :) you looked different.. back them.
with or without scalp hair.. your insights, your analysis, your research and especially your non youtubey personality and voice.. are so much better!
thank you Martin :) for sticking around
If their product sells, that's all the feedback they need. The problem is that people aren't buying the iPhone 8 and iPhone X. People who are looking to upgrade are just now learning the new phones don't have a headphone jack (all while being more expensive) and are turned off. This might be the turning point for the company where not listening to fans is actually holding the company back.
Patrick Aeschlimann nobody cares about headphone jack, its 21st century and people who buy expensive phones can afford Bluetooth headphones, an only few % of iPhone users even use headphones. Same with CD-ROM, only few years ago it was pretty common in laptops, even though I haven’t used a CD in like 10 years.
I won't even look at a phone without a headphone jack; I'm not going to be suckered into buying a new format over one that's not broken (and in the case of bluetooth headphones, is inferior for primary purpose) so a company can pander to shareholders just that little bit more. There's no technological disadvantage to a headphone jack; there's several waterproof phones with jacks and the Vivo X5 from 2014 is 4.75mm thin whilst still retaining one, so a thinness argument is redundant.
The key reason Apple removed it was so they could switch to a proprietary format (lightning) and collect royalties from 3rd party manufacturers that they weren't collecting before. Apple is acting like Sony circa 2002, trying to force standards onto consumers with no regard for the customer. Nothing exists in a vacuum however, so it will be interesting to see what happens.
I seriously don't think the lack of a headphone jack will kill Apple, that's just absurd. Apple has for long been deprecating ports and making people get used to it instead of the other way around. However, I do agree that a lack of constant, richer, more abundant feedback could hurt them in the long run.
_Edit_ : keep in mind we don't know yet the figures of how well recent iPhones are selling, *but* there's likely going to be a downfall, because they're purposefully risking. The iPhone 8 was mostly done in order to keep the wave of newcomers and iPhone upgraders coming, while the iPhone X is an experiment they can afford to release into the market and which should pay off at mid-long term - just like the Apple TV, but at a really expensive price tag.
I agree Francisco; the lack of the jack itself won't do much (Pixel phones), it's the message they're sending to the consumer. Making face unlock mandatory instead of giving a choice with a fingerprint sensor on the back, making Macbook users carry dongles to make use of a widely accepted standard, withholding features from a $1000 phone unless the user pays more for another cable (fast charging). The message I'm getting is that Apple thinks they know best and they don't need to listen to customers.
Half the people who buy iPhones live on paycheck to paycheck. They can only afford it thanks to financing from telecom companies.
It true that "established" brands almost always avoid external noises, while reverse is true for "startup" brand who heavily relies on social media to spread the word / hype.
Apple can do this, because they initiated the smartphone movement, where 10 year prior it was the iPod + design consistency. That why you get many more phone case choices for any Apple phones, but not for Android phones (consistency / diverse issue).
So when a product brand is consistent enough you don't need external noises to promote your product, because in doing so it will also dilute your product messages.
However, the downside to this strategy is when there is a product fault, it will become very public, slow to respond and only address issues with "very large" number of complainant e.g. batterygate, bendgate (iphone 6), antennagate (iphone 4).
Meanwhile, little issues like no calculator in iPad or video loop without title name will probably never address.
Apple consider "design consistency" is the most valuable asset (and willing to protect it whatever the cost) and to minimize any potential faults before it was release, most of the testing was done in-house, which is also why IOS update are more frequent than Android/ Samsung counterpart.
Very simply because they don't have the balls to be able to handle any kind of public criticism from people.
Not quite. Apple isn't afraid of criticism. You can see this by the decisions that led to the removal of the headphone jack. Also they are a big company. They can afford criticism.
This is the worst reasoning why remove jack lol "They arent afraid of criticism, so they removed jack you know"
Apple aren’t afraid of criticism but just repeated and unjustified criticism when they decide to remove ports, these people are stupid. Don’t they want a wireless future? Apple sometimes removes things too soon without warning but the headphone jack removal was warranted and in no way premature. Something like FireWire was removed slightly prematurely but people got over it.
That is the exact TRUTH
SluggaRaptor man you need to think things in more than one way . Because of naivety like this apple gets away with whatever it does . Now here is the reason why headphone was removed , apple didn't want to invest in R&D to develop waterproofing too much . So they removed headphone jack . This saved them literally millions and they also reap benefits of selling you dongles . 3.5 mm jack was the only port on iPhone that they can't charge royalty for . Lightning port takes care of that . Win win for apple . Apple doesn't care about innovation . They just feed you story that they have courage and they are innovating and all the other BS . Now some food for thought . Why won't they put type c port on iPhone ? Let's see if you can figure this out .
Great observation & you are right. Social media will cheapen them. I’m happy they are so big. They came from nothing. Props on whatever they are doing.
It would be interesting to hear your personal opinion on the whole iPhone battery and slowdown issue.
Andrej Djerdj I have iPhone 5s and before some updates it used to switch of at random 25%, 15% of battery after updating I haven’t had the problem of random turning off. Its an old phone and the battery is worn-out. I didn’t notice that the phone got much slower after updating.
Don't update your iOS.
Caeden W. Even apple admitted that it does slow down the processors of older phones. Ignorance seems to run rampant in apple ecosystem . Use the brain you're given...
I had this question for so long. Thank you for answering.
IBM did the same thing, keep the mystique.
Just love your The Story Behind the Series. Love from Nepal.❤
Brilliant content...like always 😇
I started out thinking they were wrong, but as soon as you mentioned the Facebook comments, I was like, "Oh, yeah, they're absolutely right. They're just doing what every company would love to be able to do."
You Deserve at least 10M subscribers..!
Rohan Kapadne a subscriber number is not equivalent to talent or quality
Every other phone company: keeps comments because they don’t care about backlash
Apple: scared of the feedback.
It has been weeks.
seem2002 Since what?
With his full-time job too, I'd assume he wanted the holidays off just relaxing not doing anything at all. Plus, quality>quantity, even if that takes weeks for a new video
ClashBerry - Tutorials & More yes that is right.
One little thing. Marketing specialists don't believe that social media is "the future of marketing." It's actually a recent addition to the pillars of digital marketing (the others are e-CRM, display, search and content). Apple is an example of a company that has thrived using only four, which is something for marketers to study.
even though there iss no apple presence on social media but there are some dedicated apple run accounts on social media maybe backed by apple lol
They have these bare-bones social media profiles also to comply with the legal requirement to defend their trademarks.
You may hate Apple products but as company, they are too excellent
Revanthane as a company they overcharge on everything and call it "premium"
Well, thats how luxury market works. Rolex, Gucci, LV, Supreme charge consumer far more than Apple.
Guess thats why they hate it,many people hate apple for that reason.
The better a company is, the worse it is for the consumer. Companies are made to exploit us. Dumbo
*Excellent when they aren't secretly slowing down their older products to coerce you into buying the new ones
Your choice of topics is really commendable!
I've never bought an Apple product, but I understand that their marketing strategy has always gone AGAINST the commercial grain. That is how they manage to come up with original ideas/surprising concepts/appealing products I guess.
To be honest, I find that social media is useless for established/institutionalised brands (i.e Nike, Coca-cola, Amazon, Ebay, Dior, etc..). Social media marketing has a better RoI for beginning/growing businesses and private ventures (like activists/community events) in my view, simply because the purpose of Social media is primarily to give wide exposure to a certain cause/product, beyond the local.
Big corp brands are already all over our face, so it makes sense that people would use their Social media platforms to share their discontent/complaint rather than appraise. So yes, that strategy is somehow counterproductive...
Believe it or not, they have a team of people who just look for post about Apple. See who made it and then see if it can be traced back to some one that works for them or sub contractor, then fire them. Regardless of the nature of the coment.
Caeden W. Believe it, I worked for a sub. I talked to someone who works for Apple. Steve Jobs was brilliant but was nuts and created a bizarre corporate culture.
It's True! Apple has A Team that goes online and finds negative comments about them and then fires them if possible.
The main thing I love about this channel is that how cool and composed this guy sounds...no matter what he speaks
Excellent company, just like Kim Jong Un.
Gogleis Anevilcompany Very efficient
Rock GamingTV Very effective too.
They don’t Need social media or ads. Many people that are coming on tv, films or magazines has an Apple product. They see a celebrity using an Apple product and then you think: “hmm, he/she is using it too. So that means it’s a good product”. Even on school there are iPads, MacBooks and Apple TV in the classroom. Apple Logos on other stores and other company products to download the app, even on a Samsung smart tv 2017 model. Free advertising everywhere.
Apple treats their customers like idiots, and they love it. As long as it's got an Apple logo on it the sheep will continue to buy... No matter how overpriced and overhyped the product is.
Watch out, we have a Nobel laureate here. Actually, some of the smartest people in the world buy Apple products. You're not one of them.
DB They can't be that smart. They pay more for less. Just because it has that logo on it.
can you shut the fuck up man, this is irrelevant to the video, plus you're wrong
no one plays just for the logo, that's just plain exaggeration
TheRadKad Fazo then why do they buy it? There are better specced phones for the same price. iOS is incredibly controlling and limited in features and things you can do on it. Screen is a joke compared to competitors’ phone screens. So why?
To be honest even after being aware that iPhones aren’t the best bang for your buck flagships and that they’re not always up to date on features it still feels magical to see the new one get released and later, sometimes even 2-3 years later using it and it always feels new. It just works.
You are just like Dave2D in his new days.
Clean and simplistic videos with super great quality.
Hope you reach the million mark asap
*People don't know what they want until you show them.*
They are all sheeps without consciousness and we are going ti mold It from the ground up.
Get real.
Apple sets standards for others not the other way around.
Great vid!
Side note: check your vocal mix. Little bit of clipping.
I just watched Apple ad before this video 😁
I think Apple is very clever at ensuring they keep a level of control against brand damaging comments and negativity that often comes from individuals who conveniently hide behind social media anonymity. However, on the flip side, in light of recent events such as Apple eventually admitting to throttling older iPhones... one of the most valuable lessons Apple should learn is how to communicate more openly and directly with their customer base.
Great content, Very informative, sadly I watched all your videos and I want more, you should create videos faster your doing an awesome job :))
I hadn’t thought about the aspect of avoiding negative comments and fighting but it makes perfect sense.
Apple seem to use social media indirectly though, through product placement deals with "influencers" . Or at least to me it seems obvious that they do (got no receipts). For example youtuber Ricegum. In some vid he had one iphone in each hand, acting like he was talking - playfully acting, not even seriously pretending. Maybe he got payed by the amount of seconds an iphone is on camera?
Frida Andersson which video
Frida Andersson Apple doesn't sponsor anyone, why would they give a shit about ricegum? He just does that to flex. They get free promotion through the media because they're so famous now, they don't need to pay anyone for that
AusDaes I don't remember exactly but I think it wasn't his own video but as he appeared in one of his teammates video. Like Banks and/or Alissa. He had nothing to say - just played with phones. And he also mentions the new models and getting them. (I might be wrong off course).
Mushehpea As I've said, I've got no receipts, but I believe the contrary to be true. I think most of the flexing they do in the clout house is actually product placement. I also remember once Alissa was showing some branded product and Banks corrected her like "we don't show anything for free" or something like that. So I think it's not about flexing, it's all business.
Not disclosing paid promotion to consumers is illegal in most countries. I doubt that Apple paid for anything
I was doing a hypothetical ad campaign outline for the Apple Watch 2 as part of a course assignment, and when I checked to see Apple’s social media accounts, I was surprised to see that they don’t use social media like most companies do.
Because they couldn't handle the memes about them.
Warning!
People commenting "apple sucks" but the question is 80% of them are android users and didn't try apple products.
Cause social media sicks.
I just love apple for that ! It’s simple n reliable and is smart! Happy apple customer
Dude, Apple doesnt need social media, theyre above all that.
I def understand your theory behind why they don’t have a social media account. Just because every brand has a social media, doesn’t mean that it’s the right way to go for other brands. I do feel like it can tarnish a brand when it’s a higher end product/brand. Good video.
They don't care about the customers' feedback, that's why. And that's why everything new they make is overpriced crap.
Lawrence Stanton
putting a new battery change the performance score? really?
1:16
SONIC?!
That's why Apple is able to grow even after fierce competition from their rivals. Companies like Samsung tries to pull-down Apple everytime which shows Apple is far ahead of them. The different strategy that Apple applies is incomparable to other companies like Samsung and other crap Chinese Company. As you said, one company I admire is OnePlus. They are something different in the crowd of Chinese Company. The phone was waterproof(to some extent), the company didn't announce it. Face Unlock system was excellent, the company didn't announce it. Love the way they sell their products.
The Lolladorf King Samsung is a Korean company and far larger than many think
The Lolladorf King apple is insanely smart when it comes to selling stuff, thats why they can afford to sell overpriced shit. Your average joe doesnt care about specs, he sees expensive stuff from a well known conpany so he buys. Most people are like that so they buy apple products. Ive had many things from apple and ive hated all of them.
you know nothing about pc's and phones apple is not the best company in the business it's simply the best at selling them at absurd prices, samsung is way bigger than apple and almost all of the "inovations" from apple came from samsung or other phone companys
Gonçalo Teixeira exactly!
The Lolladorf King Oye shit the fuck up u can say whatever u want to one plus but saying Samsung cheap is the most ridiculous statement I have ever heard Samsung is ahead of apple in terms of technology not bcs they advertise them but bcs they really are . Samsung is the one who manufactured that apple (so called super retina display) .Yes apple is good at marketing .If u remove the brand value and soley compare Samsung's and apple product specially the smartphone area Samsung will be the dominant and this is a fact which u apple sheep's will never agree which annoys me a lot . Just accept it that apple is behind Samsung when it comes to overall technology.
It is also because of one of the antilaws used by luxury brands which is "Do not actively advertise on the Internet"
apple is fooling us
Rahul Paul not more than Google
Unknown Person google has basically taken all our privacy. google has all our info
I you don't like them, don't buy their products. It is that simple. No one does force you. I bought an iPhone because they are the best smartphones. I had two Androids and some Windows Phones. Apple is my best experience.
TheOlive good for you 👍
TheOlive everyone has an opinion. u cant just shit ur mouth if something is going wrong.
Apple doesn't use social media because there are enough TH-camrs who give tech reviews for Apple products for free without any payment from Apple at all. One such TH-camr I am referring to goes by the name TechAltar.
Is it digital brand or any dictator like North Korea. 😂😂
Ferry Gunadi I mean that samely dictator's don't allows use of social media
This is the best of the story behind episode !
Love your work. Thanks for not Letting the Christian holidays get in the way of content creation.
ballistichydrant are you high?
Man M note at the moment, why do you ask? Did you want to invite me out to get high? I wouldn't be adverse to the idea
ballistichydrant naaaa I just wanted to rule that out before confirming that Christmas triggers you
Most def a trigger. I live in China and around this time of year people like to ask what I'm doing for christmas, because my skin is white so I must be doing something for christmas, so I always respond, "Oh, I'm not doing anything for christmas because I'm not christian." I really enjoy this interaction every time it happens, because the statement when removed from egoic attachment is very clear and easy to understand. As Chinese people have no emotional attachment to christmas they just get the statement, they just get it, straight away. But westerners when hearing the statement have a strong emotional response that always makes me laugh. The most interesting thing about this whole game I play with people is how the westerners 95 ish percent of the time can't see that they are having an emotional response. They think I'm crazy and they get really angry sometimes. I get a big kick out of it. I have spent a lot of time in my adulthood trying to get people to honestly ask themselves why they think the shit they think but most of the time people fail to grasp the idea that all the shit in their head came from outside their head. It's all programming and when we truly realize this important idea, we can separate emotion from our ideas and ask ourselves objectively why we think and therefore do the things we do. In this reference frame we can release so much stress from our lives and decouple the emotional responses we often suffer when programming collides with logic. Anyway that is just me. Free your mind, and f*ck christmas, f*ck it all the way down. How about "Merry Today" and celebrate it every day?
www.ballistichydrant.com
Christmas was a pagan holiday adopted by Christians. You don't need to be Christian to take some time off and spend it with your family.
It also has to do that they don’t really need it because younger people see new products from other accounts that tweet it, Snapchat it, or instagram it. And older people will see it on the news or hear it on the radio. Like people in my school see it all from instagram and ask me for more info. And people like my grandma header about it on the news.
Apple is stubborn. As its an Apple product so people will buy those anyways. Its like a luxury product . Its just the brand name and the APPLE LOGO. Seriously! I don't want to pay a ton and get little from Apple. So I stick to Android. That flashyness doesn't effect me. They have their own market strategy. Which in term is brining them success. But for many people like me the end bit does matter. 2018 is just a step ahead and the market is huge. More grater deals than apple for sure.
Anim Baroi I love Apple products, because I’m sick of having to customize everything so it would work properly. I buy a new iPhone and it just works, I don’t want to go through tons of settings to change some minor things, I have been using iPhone for 8 years now, and I haven’t had a single problem! I still have iPhone 4 and iPhone 5s, they still work fine, the 5s can run the newest iOS of course its a bit slower than the new iPhones but still you can use it if needed. And I do have a Windows PC, have had Windows since win98 and boy does windows have problems. Even win10 has some annoying problems, not as many as Xp but still. If I would have a need for a laptop, I would buy only MacBook. Yes Apple is expensive and yes you can buy a more powerful windows PC/laptop but if the more powerful thing is crappier built and works worse then whats the point of more power?!
You are generalizing too much. Not all owners of an iPhone do so for pretending to be wealthy, or because they are not interested in technology. Neither does it mean that they do not have intelligence.
@TechAltar, I’ve been watching your videos for some time and as usual, I appreciated your insights - keep it up!
I would just like to give a small piece of constructive advice: I own an iPhone X and many others viewers own Android devices with a similar screen ratio. When I move from letterboxed to full-screen/cropped, your titles are either just on the edges or cut-off. It may be beneficial for you to centre your titles more to accomodate both letterboxed viewing and cropped ~2:1 viewing.
I’ve noticed many other TH-camrs haven’t addressed this, and thought it may be useful to bring up!
They'd get too much hate xD
I agree but I think most of the hate is usually just jumping on the "Apple-hate bandwagon". Sometimes I do agree with the hate but most of the time you just have to think objectively.
This is true for most companies actually. I'm not trying to defend Apple in particular here.
gaaraati But then there are Samsung/Google fans, people angry with the advert copying (which happens with most companies, you're right), and the whole slowing down your phone situation. I agree with you overall, but most of Apple's hate is justified atm.
Yeah, I agree. At the moment, it is totally justified. Most of the time... well I don't really know.
To be honest, I wouldn't be surprised if there was a huge chaos because other manufacturers admitted they used similar methods. As a user I can just hope all of this shit will go away and they will fix their shit as soon as possible.
I consider myself lucky because I don't have that much of a problem with my phone but still. I only have a problem with my battery. I though about simply resetting my phone through my PC to iOS 10 but I don't wanna mess with it just now. I still have warranty, haha!
Thanks for your objective and calm response! :)
(We're on the internest so I was kind of expecting a rage reply. Faith in humanity restored. :D )
In my opinion, social media doesn't matter that much - I'm not the type of person to go and follow all of the tech brands I can think of. Plus, as you mentioned in the video, Apple already has different tactics to reach out to their customers (and get more sales).
Your subjects are always relevant and enlighten me about something I've never realized before (in most part)! Kudos and keep up the good work!! :D
Since Steve Jobs was mentioned, don’t forget the “antenna-gate” problems from IPhone 4. It was pretty clear he answered emails and at one point said “You’re holding it wrong”. I don’t think the culture of Apple handles social interactions very well.
I seriously love how easy it is to talk to people in major corporations like this. Few years ago it was difficult. Now Microsoft even has their own discord. Not sure if it's official, but there are many Microsoft employees on there.
I remember when Microsoft developers did an "Ask Me Anything" on reddit - turned into a 2000 post bug report!
I think what you put out in this video means that Apple actually does use social media (and all other kinds of media really) but not directly, rather indirectly, through journalists, TH-cam channels, web reviewers etc... It's a sneaky thing to get hype without obnoxious ads and promotions (like you said) and it let's Apple keep full control over their marketing (just like you said).
these are the best series on youtube
I noticed the Apple brand does not allow comments on their videos, but come to think of it, they don't have a Social Media footprint at all. While I do like the points you bring up as it could help them, I think Apple might have better reasons to ignore it. While you can have 1-on-1 feedback and conversations with the employee's this way, it opens ways for disagreeing customers to expose the Apple brand which could have a potentially larger more negative affect on their sales.
TechAltar, I honestly can say that the content of your videos is refreshing, informative and entertaining. I really hope this channel grows.
Good vlog. I avoid social media totally too but then I am 72 ! The interesting thing about it all probably goes back to the fact that their 'breakthrough product' the iPhone is 10 years old and their brand image based around that was well established before social media as we know it today, took off. The other side of this coin is that if you were launching a mass consumer product today in this time of social media, could you succeed by totally ignoring it ? I suspect that you would need to have a truly new, unique and radical "gizmo" that "sells itself" to even try doing that.
It's true that Apple ignore the main part of social media but they use anyway a "one way channel" to send news about their products and "discounts" on their website: their newsletter. It's the best way for them to communicate and have the control at the same time