What makes some technology so habit-forming? | Nir Eyal | TED Institute
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- เผยแพร่เมื่อ 9 ธ.ค. 2015
- About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies - the masters of “habit-forming” products - design the tech products we can't put down. But it isn’t all negative manipulation, he says. It can and should be used for good.
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A true eye opening one. One of the greatest Ted talks from my perspectives.
Thanks a lot Nir Eyal
I dont mean to be offtopic but does anybody know a way to get back into an Instagram account..?
I was dumb forgot my account password. I love any assistance you can give me.
I just heard Nir speaking with Guy Raz on the NPR Radio Hour in which his content was incorporated on the topic of "Digital Manipulation". He explains, with regard to defending his designing apps/platforms to be more addictive behaviorally: There is a difference between persuasion (convincing someone to do something that they want to do) and coercion. Coercion which he defines as getting people to do something they don't want to do, he says is always unethical. He says the test is whether or not something makes you feel regret. His inference is that people don't regret spending endless hours scrolling on Facebook or watching TH-cam. If that were true, looking at the "Screen Time" calculator on our iPhones and seeing that we just spend 10+ hours on one of these platforms in the last week (or for some, day) would be unimpactful. I can say from watching others learn about their habits this way makes them feel a tremendous amount of regret - they say so honestly, and I can see the guilt and shame on their faces. And yet, Nir contends that the addictive design of these platforms (which he is paid to optimize) is persuasion and not coercion. I disagree.
Cedric & Paige Volk I agree with your assessment. Also, in comparing persuasion vs coercion, Nir says that persuasion is when someone tries to convince us to do something that’s good for us. That’s inaccurate. Persuasion uses logic, pleas, earnest reasoning, etc., to try and convince us to take some action. While this is preferable to coercion (using force), that doesn’t mean the thing the persuader wants us to do is actually good for us. The idea that the act of persuasion always comes from noble intent is quite laughable.
Eye opening ted talk thanks to Nir eyal for the session
Who here is youtube hooked?
I literally hooked after watching this.
7 Cups is something new and amazing! It's really great idea! I want to be a volunteer for sure. Just tried to create a good habit.
anybody knows about this app to connect to a counselor ?
4 years and only 45k Views on such an important video ???? , no man you've got to be kidding me!!!
Right TH-cam, are you sure that you didn't play with numbers here.. :)
This video and his book give me a strong 1984-dystopian feeling. He is basicly denouncing for the 95% of the time companies that are using mechanisms in our brains that we cant control (and we are not even aware of) to trick us into spending more and more time, money and resources in their platform with the illusion of coping with our demons. But he is always positive about that, and his solution is not banning this, or people getting aware of that but "Hey, the problem is IRS and charities do not do that". I guess we simply have very different moral and ethical compasses.
the solution isn't banning such platforms, its getting people educated enough to unplug themselves
10:55 epic crossing of the red circle! (Fuck i'm noticing that my brain wants "likes" for this comment...)
That's why you didn't get any, even after two years
@@Icelander00 hahahhaahahahahah
This dude is playing both sides for money in his pocket. The worst application of psychology. I’m glad Guy Raz treated him with skepticism during his Ted Radio hour interview.
I first heard about him through the TED podcast, Digital Manipulation, and couldn't decide where he lies in all of this. I think the part about persuasion vs coercion was fair. If he's trying to strike a balance then I'm okay with that even at the expense of both parties.
The root of the problem is the economic system, he is really good explaining the mechanism, but in some way he is aware of he cannot to do to much to emancipate us of these manipuoative strategedys, we cannot request more of him, he is obviously trying to sell his books and merchadising, but in spite of all this, the anlysis is brilliant, u can omit the last minutes, and enjoy the speech with some critical thinking
Who’s here from homework?
Thisname Hasnospaces me😂☠️
Me. And I hate this so much. Lol