🚀Click the link below to sign up to the waitlist for Food Photography Bootcamp so you can accelerate your growth and skills AND monetize your business: learnphood.com/courses
My food photography has been my food I made to post on social media. I have a culinary background and training and want to transition from my current non culinary career into food journalism/media/photography.
I am a food photographer struggling with the marketing. I do cold pitching but never had an answer back. I know my work is at high level and it has been recognised by international awards but still no clients at the moment. So, I am at that point as my hobby carries on but not as a business. Good tips anyway. Thank you!
Hi Nicoleta. Thank you for taking the time to comment and for being vulnerable. Why do you think you're not hearing back from cold pitches: 1. Are you sending them to someone very specific in charge of marketing? 2. Are you making the emails personalized to each brand you send them to? 3. Are you showing the brand exactly what value you bring to the table? 4. Are you conveying why YOU are the best person for the job? 5. Does your cold pitch email have a specific CTA at the end? 6. How many times do you follow up? It takes time and practice to get a high converting pitch email. Also, what other marketing techniques are you incorporating in your business strategy to find clients or have them find you?
Thank you for sharing your journey! I started my business a month ago and have just started marketing via cold pitches. It can be really frustrating to get no responses or polite no's but I'm trying to stay patient. It's so helpful to hear that this takes time and perseverance.
congratulations! You're so on the right track if you're already cold pitching. It takes perseverance and I'd say you're likely to hear back from 10 out of 100 pitches! Scary statistic but realistic. You also want to ensure you have some things in place BEFORE sending a pitch such as a relevant portfolio, an active social media, optimized website and a cold pitch template that is highly converting. this will increase your chances of hearing back from clients! Keep at it. You've got this!
Really your story is so inspirational for me I knew you from a session I attended from canon and I’ve been following you since I really love your photography 😍
I wanted to let you know that I find you very inspiring! I am a graphic designer who took a career break to be a stay-at-home mom. Now, I am looking to re-enter the workforce, but I am unsure if I should go back to graphic design. I have a passion for cooking and enjoy making food look visually appealing. However, I don't have much experience in photography, aside from a couple of classes I took in college. Recently, a photographer mentioned that the camera quality on an iPhone 14 is just as good as a professional camera. I am curious to know your thoughts on this.
An thanks for the kind words. The camera quality in the phone is NOT as good as an iPhone. However it’s still good enough for a lot of work. It just depends on who your client is, what their expectations are and where the images will end up. If for example the images are for high end commercial advertising and billboards, phone images won’t work. But if they’re for UGC style social media, they’d be perfectly fine taken from a phone. Hope that helps.
Wow, what an awesome video. I haven't really started a food photography business as of yet. However, I have been practicing off and on. I am afraid in which Idon't know why. you are right in your video when you said to just start. I'm going to do just that. I am very passionate behind the camera and I do have some experience but not as much with food at all. Ido feel that its the right way to go. I do have a story behind the lens of a camera.
I would definitely follow up until you either get a yes, a no or a hot now. But before approaching restaurants, you need to ensure your portfolio is made up of images that is targeting your ideal client and that your pitch emails are strong. Hope that helps
Nice video. I love it that you graduated in optometry, but could barely pronounce it. I graduated with a statistics degree, and statistics is surprisingly difficult to say clearly 😂
@@PHOOD Like you, I really need to be doing something more creative, so I'm going to work on my photography skills over the next year while I travel. I always had this nagging feeling that if I was told I had only a few days left to live, would I be satisfied with how I spent my life? If I spent my whole life working as a data analyst, I'd feel somewhat disappointed, but if I work as a photographer (even on low pay), I'd feel more satisfied with my life.
Hi Lisa. I can completely understand. I have two questions for you: 1. What is it about pitching that scares you? 2. What other marketing techniques are you using besides matching to get clients? Look forward to hearing from you so I can give you some help and encouragement.
@@PHOOD Lack of confidence would best answer to your question no 1. Always feel that my photos are not good enough! To your second question; I have not done any, because of the above reason. Thank you Sukaina :)
@@LisasLemonyKitchen The only way to build confidence is to actually do it (i.e. cold pitch), fail at it, realize that it's actually not as bad as you imagined it would be (I always tell my students but did you die 😂), keep doing it, keep getting better at it until you start seeing results. Perseverance is key because Rome wasn’t built in a day!
🚀Click the link below to sign up to the waitlist for Food Photography Bootcamp so you can accelerate your growth and skills AND monetize your business: learnphood.com/courses
You made my tear up, but I’m so happy to hear that you have overcome cancer! I feel like I am producing good images, but big fat zero paying clients!
It takes time so don't feel dejected. What marketing activities are you doing to find clients currently?
Wow im so glad i found your channel. I just graduated from a field that i hate doing and ive always loved food photography. Im gonna pursue this field
Amazing. Let me know if I can help in any way 🤩
My food photography has been my food I made to post on social media. I have a culinary background and training and want to transition from my current non culinary career into food journalism/media/photography.
Wow that sounds amazing. Wishing you luck with the transition and hope my videos help you in some way!
So happy to have found your channel. I want to grow my business into a thriving one earning 6 figures! Cheers!
So happy you’ve joined FPB. Here to help at every step of the way!
Found you today! I'm branching out into food photography. Subscribed.
Glad you’re enjoying the content!
I am a food photographer struggling with the marketing. I do cold pitching but never had an answer back. I know my work is at high level and it has been recognised by international awards but still no clients at the moment. So, I am at that point as my hobby carries on but not as a business. Good tips anyway. Thank you!
Hi Nicoleta. Thank you for taking the time to comment and for being vulnerable.
Why do you think you're not hearing back from cold pitches:
1. Are you sending them to someone very specific in charge of marketing?
2. Are you making the emails personalized to each brand you send them to?
3. Are you showing the brand exactly what value you bring to the table?
4. Are you conveying why YOU are the best person for the job?
5. Does your cold pitch email have a specific CTA at the end?
6. How many times do you follow up?
It takes time and practice to get a high converting pitch email.
Also, what other marketing techniques are you incorporating in your business strategy to find clients or have them find you?
Wow Sukaina, thanks for sharing your journey, very inspirational!
Thanks Wafa I hope it helps to put things into perspective
Thank you for sharing your journey! I started my business a month ago and have just started marketing via cold pitches. It can be really frustrating to get no responses or polite no's but I'm trying to stay patient. It's so helpful to hear that this takes time and perseverance.
congratulations! You're so on the right track if you're already cold pitching. It takes perseverance and I'd say you're likely to hear back from 10 out of 100 pitches! Scary statistic but realistic. You also want to ensure you have some things in place BEFORE sending a pitch such as a relevant portfolio, an active social media, optimized website and a cold pitch template that is highly converting. this will increase your chances of hearing back from clients! Keep at it. You've got this!
@@PHOOD Thank you! ❤
So glad to have found you,saw all your videos in 24 hours, i actually paused to digest your story, more power
ah so kind of you. lots more videos coming so stay tuned!
This motivated me to keep learning and going! Thank you 💛
I'm so glad! Success is inevitable!
Really inspiring video….thanks sukaina 😍😍and God bles u…hope u r fully healthy right now 😌😍
Thankfully I am. Thank you for your kind words and wishes.
Very inspiring story. No doubt you succeed in your efforts as your determination was solid.
I appreciate that! Thank you
Really your story is so inspirational for me I knew you from a session I attended from canon and I’ve been following you since I really love your photography 😍
Oh wow long time follower then!
I wanted to let you know that I find you very inspiring! I am a graphic designer who took a career break to be a stay-at-home mom. Now, I am looking to re-enter the workforce, but I am unsure if I should go back to graphic design. I have a passion for cooking and enjoy making food look visually appealing. However, I don't have much experience in photography, aside from a couple of classes I took in college. Recently, a photographer mentioned that the camera quality on an iPhone 14 is just as good as a professional camera. I am curious to know your thoughts on this.
An thanks for the kind words.
The camera quality in the phone is NOT as good as an iPhone. However it’s still good enough for a lot of work. It just depends on who your client is, what their expectations are and where the images will end up.
If for example the images are for high end commercial advertising and billboards, phone images won’t work. But if they’re for UGC style social media, they’d be perfectly fine taken from a phone.
Hope that helps.
Wow, what an awesome video. I haven't really started a food photography business as of yet. However, I have been practicing off and on. I am afraid in which Idon't know why. you are right in your video when you said to just start. I'm going to do just that.
I am very passionate behind the camera and I do have some experience but not as much with food at all. Ido feel that its the right way to go. I do have a story behind the lens of a camera.
That’s fantastic and I’m glad you found the video motivating enough to just go out and take pictures! Go for it
so inspiring 🎉
I guess I’m the want traction in my food photography journey 😁
What are you doing currently to get traction and do you feel it’s working?
Now.. when I approach local restaurant they are not interested, they said we call you when we needed.
Should I continue this sales process?
I would definitely follow up until you either get a yes, a no or a hot now. But before approaching restaurants, you need to ensure your portfolio is made up of images that is targeting your ideal client and that your pitch emails are strong. Hope that helps
@@PHOOD thanks 😎
Nice video. I love it that you graduated in optometry, but could barely pronounce it. I graduated with a statistics degree, and statistics is surprisingly difficult to say clearly 😂
😂 are you still in statistics or doing something else?
@@PHOOD Like you, I really need to be doing something more creative, so I'm going to work on my photography skills over the next year while I travel. I always had this nagging feeling that if I was told I had only a few days left to live, would I be satisfied with how I spent my life? If I spent my whole life working as a data analyst, I'd feel somewhat disappointed, but if I work as a photographer (even on low pay), I'd feel more satisfied with my life.
Very inspiring video.
My stumbling block is marketing, I have zero confidents in pitching my skills :(
Hi Lisa. I can completely understand. I have two questions for you:
1. What is it about pitching that scares you?
2. What other marketing techniques are you using besides matching to get clients?
Look forward to hearing from you so I can give you some help and encouragement.
@@PHOOD
Lack of confidence would best answer to your question no 1. Always feel that my photos are not good enough!
To your second question; I have not done any, because of the above reason.
Thank you Sukaina :)
@@LisasLemonyKitchen The only way to build confidence is to actually do it (i.e. cold pitch), fail at it, realize that it's actually not as bad as you imagined it would be (I always tell my students but did you die 😂), keep doing it, keep getting better at it until you start seeing results. Perseverance is key because Rome wasn’t built in a day!
Wow this was so helpful! I think my photography itself is quite good but I have trouble booking clients consistently and having a steady stream!
Glad you found this helpful. I can definitely help with booking clients! How are you currently marketing yourself?
ممكن ترجمة للقناة بالعربي ؟
Sorry I don’t speak Arabic ❤️