Executive Spotlight Webinar: Trends and Best Practices for Event Marketing Success

In this webinar, we explore the evolving landscape of B2B event marketing, focusing on the strategic considerations between live and virtual event formats. We’ll delve into the impact of demographic shifts and remote work on buyer behavior, and how event marketing can effectively support lead generation and conversion throughout the buyer’s journey. After attending this webinar, you’ll walk away with actionable insights on aligning event formats with different stages of the sales process to optimize your marketing efforts.
Learn how to transform every stage of your event journey and ensure its success. Key topics covered include:
Virtual vs. Live Events: Making the Right Choice
Sales Cycle Alignment: Boosting Engagement
Engaging Every Phase: Virtual and Live Tactics
Data-Driven Decisions: Informed Event Marketing
Don’t miss this event. Unlock the keys to event marketing success by joining us.