How an Unlikely Logo Helped Save a Broken City - Cheddar Explains

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  • เผยแพร่เมื่อ 18 พ.ย. 2024

ความคิดเห็น • 432

  • @cheddar
    @cheddar  5 ปีที่แล้ว +82

    We

    • @schmuelinsky
      @schmuelinsky 5 ปีที่แล้ว

      Where can I find the instrumental track used in the last section of the video and the outro? Shazam couldn't recognize it :(

    • @apotheosis21
      @apotheosis21 5 ปีที่แล้ว +4

      When did Cheddar start making such ridiculously poorly researched drivel? Have y’all forgotten the difference between correlation and causation?
      Do you really think an unbiased group like “The Council for Public Safety” is a great source, with their pamphlet “Welcome to Fear City”?
      I can’t believe the decline in research quality here.

    • @JulianDiemOfficial
      @JulianDiemOfficial 4 ปีที่แล้ว

      Nah that logo singlehandadly saved NY

    • @aressantino2382
      @aressantino2382 3 ปีที่แล้ว

      instaBlaster...

  • @brunoglopes
    @brunoglopes 5 ปีที่แล้ว +1075

    Saying this single logo made New York City make a comeback is delusional, and it’s a disrespectful statement that puts aside the hard work done by all of the people who are truly responsible for the city’s triumph.

    • @brianboley870
      @brianboley870 5 ปีที่แล้ว +38

      TH-cam comment outrage!
      Pat yourself on the back Bruno
      As they say, not tall heroes wear capes

    • @sirk603
      @sirk603 5 ปีที่แล้ว +31

      Brian Boley only short ones

    • @christopherpadilla5244
      @christopherpadilla5244 5 ปีที่แล้ว +5

      @@sirk603lmao

    • @luceil1176
      @luceil1176 5 ปีที่แล้ว +48

      Bruno Lopes yeah but you forget most people aren’t New Yorkers like us so they will attach whatever idea that’s easiest for them to understand how New York got so much better . The logo was a small event in a chain of major events.

    • @qjtvaddict
      @qjtvaddict 5 ปีที่แล้ว +13

      It motivated people do get up and DO SOMETHING about it

  • @richardross1754
    @richardross1754 5 ปีที่แล้ว +525

    So there not giving any credit to the local government for improving the city just the logo.

    • @wealthiness
      @wealthiness 5 ปีที่แล้ว +14

      Did you skip English class?

    • @LuisPJ
      @LuisPJ 5 ปีที่แล้ว +3

      do you know the people who should get credit for the local government or are you saying that a private citizen can't do nothing to change the outcome

    • @fgylvsav8148
      @fgylvsav8148 5 ปีที่แล้ว

      @@wealthiness ะระำำะตส
      วถถถึ
      ใพนคค

    • @fgylvsav8148
      @fgylvsav8148 5 ปีที่แล้ว

      @@LuisPJ พพำำก😈👞🐇🐇⛪

    • @ashleynoneofyobusiness1759
      @ashleynoneofyobusiness1759 4 ปีที่แล้ว

      The government caused the damn problem, what on earth makes you believe that they are going to make it better?

  • @BigPapaMitchell
    @BigPapaMitchell 5 ปีที่แล้ว +464

    This seems like a bit of a farfetched claim. How do you causally link this event to the rising success of NY?

    • @bellaengalla7829
      @bellaengalla7829 5 ปีที่แล้ว +2

      lol so true

    • @johnknight9762
      @johnknight9762 5 ปีที่แล้ว +82

      New York didn’t get itself out of its depression by rebranding, it got itself out of bankruptcy because the teachers union bought a shit ton of stocks that funded the New York City government so they could actually pay for enough police officers to actively fight crime and make it safe for tourists. New York didn’t get better because it got tourists to come, it got tourists to come because it got better

    • @edvaira6891
      @edvaira6891 5 ปีที่แล้ว +37

      It was a small spark...it was merely symbolic, but it was a positive...I grew up in New York during the 70’s and we were a downtrodden folk who were embarrassed of our home...having something to feel good about, even something silly like a logo, or a song, or an ad campaign that made someone maybe think, “Hey, your home isn’t quite as Shitty as we thought!”...DID help!

    • @thebananarepublic7255
      @thebananarepublic7255 5 ปีที่แล้ว +8

      @@edvaira6891 True even though I didn't grew up in NYC, I live on Long Island, on William Floyd Prkw. there is a big "I ❤ NY" it makes me proud to be a New Yorker. Also NYC is now a beautiful city and I saw all of Manhattan because of the circle line tour. It's the little thing that makes a big difference.

    • @marquisdelafayette1929
      @marquisdelafayette1929 5 ปีที่แล้ว +1

      Not only that but it looks like a bootleg version of Phillys Love park statue. Though I suppose NYC is known for knockoffs.

  • @Sebiscuitg
    @Sebiscuitg 5 ปีที่แล้ว +653

    If I turned this in as an essay for an Econ class I’d get kicked out of school

    • @nihalm2684
      @nihalm2684 5 ปีที่แล้ว +16

      Bruh i felt this xDDDD

    • @Mr718Mega
      @Mr718Mega 5 ปีที่แล้ว +5

      Lmao Big Facts!!!

    • @nyclassic4ever130
      @nyclassic4ever130 5 ปีที่แล้ว +7

      Is that what goes on nowadays? Look on TH-cam for info? Sorry idk... I'm old. 😂

    • @lieu090
      @lieu090 5 ปีที่แล้ว +1

      Eric Bravo I-

    • @guacamoli7
      @guacamoli7 5 ปีที่แล้ว +2

      Eric Bravo Yeah, basically 😂

  • @tonysmith3701
    @tonysmith3701 5 ปีที่แล้ว +120

    WHERE'S THE CORRELATION THO

    • @SurprisinglyDeep
      @SurprisinglyDeep 5 ปีที่แล้ว +8

      The positive branding and good vibes created by the "I ❤ NY" logo helped bring tourists to the city, helping to economically revitalize the city

    • @SurprisinglyDeep
      @SurprisinglyDeep 5 ปีที่แล้ว +2

      @faster than u Yeah, of course not.
      However, the slogan and logo helped complement the tourism advertising campaign that played a large part in NYC's economic revitalization.
      Ad campaigns always at least partly depend on slogans, brands and logos to be successful. Like Coca-Cola would have a far harder time marketing itself if it didn't have a well made and well known logo. The "I ❤ NYC" logo is a great logo to go alongside the ads and branding.
      The place I live in has the okay slogan of "Super, Natural British Columbia" and an okay logo. However the slogan and logo are not cool, memorable, stylish or iconic enough to put on a shirt, must less help promote British Columbia all by themselvws or together.

    • @ourladypeace3
      @ourladypeace3 4 ปีที่แล้ว +2

      It’s not complete causation, but it’s correlation

  • @Sanford
    @Sanford 5 ปีที่แล้ว +269

    I remember when people were leaving NYC and moving down to Florida to escape the dangerous environment. And that is why South Florida is the sixth borough of NYC.

    • @NYLFR
      @NYLFR 5 ปีที่แล้ว +31

      Sanford Dickert 5th, Staten Island doesn’t count

    • @nlpnt
      @nlpnt 5 ปีที่แล้ว +6

      Probably had something to do with winter weather too.

    • @happysamoan97
      @happysamoan97 5 ปีที่แล้ว +25

      Florida has more new Yorkers than new York.

    • @SurprisinglyDeep
      @SurprisinglyDeep 5 ปีที่แล้ว +5

      What about Jersey City and Hoboken? Lol

    • @randomtinypotatocried
      @randomtinypotatocried 5 ปีที่แล้ว +3

      Nah, Yonkers is.

  • @odemata87
    @odemata87 5 ปีที่แล้ว +75

    Pretty farfetched. Let's no underestimate how the improved economy had an impact on many of socal economic woes of the city during that time.

  • @buckyhermit
    @buckyhermit 5 ปีที่แล้ว +302

    In Beijing, they ripped off this icon and unironically made a "I❤️BJ" logo. Should we tell them?

    • @hexapositive6697
      @hexapositive6697 5 ปีที่แล้ว +48

      China and their off-brands

    • @idontknowman420
      @idontknowman420 5 ปีที่แล้ว +28

      r/theyknew

    • @CocoaBeachLiving
      @CocoaBeachLiving 5 ปีที่แล้ว +15

      Shh.. Don't say a word.. Our little secret ;)

    • @IchiroSakamoto
      @IchiroSakamoto 5 ปีที่แล้ว +3

      No they didn’t. Stop spreading fake news and your joke is dumb.

    • @AAAAAAHHHHHHHH1
      @AAAAAAHHHHHHHH1 5 ปีที่แล้ว +14

      I love blow jobs

  • @Brikxar
    @Brikxar 5 ปีที่แล้ว +36

    What you forget to mention about that pamphlet and it’s ludicrously exaggerated claims is, that it was issued by New York’s police and fire service unions who were, rightfully, annoyed at the mayor’s lay-off of many of their members.
    The situation was not nearly as bad as described, though crime had indeed been increasing.

  • @SupremeLeaderKimJong-un
    @SupremeLeaderKimJong-un 5 ปีที่แล้ว +394

    The perfect tourism campaign for my city, I Love Pyongyang

  • @SofaSpy
    @SofaSpy 5 ปีที่แล้ว +183

    correlation does not imply causation, the logo had nothing to do with the rebirth of NYC

    • @tomdangelo
      @tomdangelo 5 ปีที่แล้ว +11

      I was thinking that all along the video XD

    • @azarilh2355
      @azarilh2355 5 ปีที่แล้ว +1

      So what's the cause?

    • @lucky-mud
      @lucky-mud 5 ปีที่แล้ว +5

      @@azarilh2355 removing lead from paint & fuel, for example

    • @thebananarepublic7255
      @thebananarepublic7255 5 ปีที่แล้ว +10

      Yeah but if your city has the nick name "The City of Fear" giving NYC something else was better than nothing

    • @lucky-mud
      @lucky-mud 5 ปีที่แล้ว +3

      @@thebananarepublic7255 of course, but the video didn't quite present the argument like that, more like THIS LOGO MADE THE WORLD A BETTER PLACE

  • @JJJameson.
    @JJJameson. 5 ปีที่แล้ว +58

    Damn, late 70's New York really looks like early 80's Gotham city

    • @ArhamQazi
      @ArhamQazi 5 ปีที่แล้ว +2

      You probably watched joker...the film took place in the early 80s of New York (Gotham city)

    • @JJJameson.
      @JJJameson. 5 ปีที่แล้ว +1

      @@ArhamQazi Yeah, it was a joke on how the movie took influence on New Hollywood

    • @thekinggamer21
      @thekinggamer21 4 ปีที่แล้ว

      @@JJJameson. It was filmed in NYC

    • @JJJameson.
      @JJJameson. 4 ปีที่แล้ว +2

      @@thekinggamer21 That's the joke

  • @joermnyc
    @joermnyc 5 ปีที่แล้ว +32

    You missed that this was for New York State’s tourism campaign, not just the city.

  • @sukistarfox888
    @sukistarfox888 4 ปีที่แล้ว +3

    Awww His smile at the end... so beautiful. Thank you, Milton Glaser, for your heart! ❤️

  • @fredphilips5320
    @fredphilips5320 4 ปีที่แล้ว +10

    This man has actually died today. Here's another "hero that didn't wear a cape" that left us. Every tourist who visited New York needs to be grateful to him.

  • @LosAngeles941
    @LosAngeles941 5 ปีที่แล้ว +60

    Can Cheddar do videos about other cities besides New York? It seems like this is their 15th video on New York City.

  • @FBandSpin
    @FBandSpin 5 ปีที่แล้ว +22

    I love the twinkle of gratitude in his eyes. Brilliant, sweet and deserving.

  • @michaelmiller7928
    @michaelmiller7928 5 ปีที่แล้ว +64

    We need a revolution like this in Chicago. We're in the same spot NY was back then now.

    • @jrt2792
      @jrt2792 5 ปีที่แล้ว +9

      Clevelander here, cities across the country need the help of something like NYC's logo. Seriously.

    • @CSLucasEpic
      @CSLucasEpic 5 ปีที่แล้ว +7

      Well, the question is then, how much money and/or resources is Chicago willing to spend to make it happen?

    • @thebananarepublic7255
      @thebananarepublic7255 5 ปีที่แล้ว +3

      Another thing is that if the other U.S. cities just take the logo and put say "I ❤CL" it's going to lose its charm. Quick if 35 other cities do that. The other cities need something different. Something that's iconic of them.

    • @qjtvaddict
      @qjtvaddict 5 ปีที่แล้ว

      The Banana Republic charm city ain’t helping Baltimore

    • @gyannunez
      @gyannunez 5 ปีที่แล้ว

      The fact that I instantly thought “Chiraq” proves your point.

  • @AverytheCubanAmerican
    @AverytheCubanAmerican 5 ปีที่แล้ว +62

    The logo also made the anthem of NY a disco song....I know it's weird. Love my state

  • @蘭巴拉爾
    @蘭巴拉爾 4 ปีที่แล้ว +3

    how amazing that Cheddar found the original designer to explain it. AWESOME

  • @user-vn7ce5ig1z
    @user-vn7ce5ig1z 5 ปีที่แล้ว +46

    But how did it stop the crime or clean up the streets? 🤔

    • @madisonsal9148
      @madisonsal9148 5 ปีที่แล้ว +19

      The money from increased tourism paid for more cops

    • @idontknowman420
      @idontknowman420 5 ปีที่แล้ว +18

      As soon as the criminals saw the logo, they felt guilty and went to the police

    • @SofaSpy
      @SofaSpy 5 ปีที่แล้ว +2

      @@madisonsal9148 um that is not how things work, the city need to clean up before tourist come. If Syria rebrands with a new logo, will it automatically become a tourist destination without the government first doing something

    • @AlexS-oj8qf
      @AlexS-oj8qf 5 ปีที่แล้ว

      @@SofaSpy Literally on the video it's explained that New York City run out of money, so in NY case Tourism come first then cleanup and rebuilding, not the other way around. New York Subways remain a shithole until the 90's. Don't be the idiot who conpared two different thing. New York is not a war-torn city, it's an impoverished underdeveloped city that have things to do in it, only there is a lack of ease when doing it, but it doean't translate to inaccessible.

  • @jamil5615
    @jamil5615 5 ปีที่แล้ว +64

    absolute stretch

  • @rbvfeehfbudenrj
    @rbvfeehfbudenrj 5 ปีที่แล้ว +6

    Logo: Exist
    Non New Yorker: *THIS DESERVES To BE CREDITED INSTEAD OF ACTUAL PEOPLE*

  • @dpoas
    @dpoas 5 ปีที่แล้ว +6

    This feels very quickly put together. Most of the NYC street footage is from 2015 at the latest. You can tell from the the broadway show ads.

  • @fabioprestel
    @fabioprestel 5 ปีที่แล้ว +6

    Branding is a process of developing afection: a phrase that I'll carry for the rest of my life. ♥️

  • @Bigfoot_With_Internet_Access
    @Bigfoot_With_Internet_Access 5 ปีที่แล้ว +40

    The logo was like: I'm about to -end- save this man's whole career

  • @Sepantamessi
    @Sepantamessi 4 ปีที่แล้ว +4

    Rest In Peace to the creator of this logo, legendary ❤️

  • @rickintexas1584
    @rickintexas1584 5 ปีที่แล้ว +2

    The I ❤️NY logo was absolutely brilliant. I remember visiting NYC in the 80s. It is definitely improved since its low potion the 70s.

  • @wat5709
    @wat5709 5 ปีที่แล้ว +14

    2:37 why would President Ford do this? Why would he not try to save the greatest city in his city, I’m just super confused.

    • @joermnyc
      @joermnyc 5 ปีที่แล้ว +6

      Eventually he relented and did give the city some help, that “Drop Dead” headline was a really bad look in an election year. Ford lost to Carter anyway.

    • @AlexS-oj8qf
      @AlexS-oj8qf 5 ปีที่แล้ว +3

      It's probably a Detroit case, no matter how much money put into the city, there is nothing that could be done. And I think it's good. New York learned not to be dependent on Federal Government and stand on it's own foot. Charity only cause dependency and dependency only cause long term poverty. New York is the prime exaple on pulling yourself out of impoverishment. Wrok, Work, Work.

    • @wturner777
      @wturner777 4 ปีที่แล้ว

      @@AlexS-oj8qf NY is all about the hustle and bustle.

    • @blew1t
      @blew1t 4 ปีที่แล้ว +1

      @@AlexS-oj8qf rlly thought u were about to say "new york is the prime example on pulling yourself up by your bootstraps"

    • @micah_lee
      @micah_lee 4 ปีที่แล้ว +1

      @@AlexS-oj8qf That devalues the work of cities, and people that never got the same reward. There are many more factors that have to go right for successfully pulling yourself out of poverty than to just work.

  • @daftwod
    @daftwod 5 ปีที่แล้ว +50

    This man basically invented the emoji.
    That cant be a good thing.

    • @kashvillian0S
      @kashvillian0S 5 ปีที่แล้ว

      @Aaron Heych r/woooooosh

    • @yaboirico5221
      @yaboirico5221 5 ปีที่แล้ว +3

      *Egyptians have entered the chat* (at least they made it iconic)

    • @SurprisinglyDeep
      @SurprisinglyDeep 5 ปีที่แล้ว +2

      Glasser unintentionally helped invent texting as we know it today. Lol

    • @SurprisinglyDeep
      @SurprisinglyDeep 5 ปีที่แล้ว +1

      But srsly, wired magazine had a good article on the history of emoticons. Like various people came up with the idea independently as various times throughout the late 19th and 20th centuries.

    • @yaboirico5221
      @yaboirico5221 5 ปีที่แล้ว

      @@SurprisinglyDeep the colon or semicolon was followed by a - so it was like :- and they called it dogs balls or something like that

  • @epg96
    @epg96 5 ปีที่แล้ว +19

    Hi Cheddar, please make video about why do some countries like Germany, Japan, Italy, France, Spain, Turkey, Thailand dub foreign medias while countries like Indonesia, Vietnam, South Korea, Portugal, Scandinavian countries, Netherlands, Finland, Estonia subtitled foreign medias? And why did some people say that countries that dub foreign medias have weaker foreign language proficiency than countries that sub foreign medias?

    • @nelsonth
      @nelsonth 5 ปีที่แล้ว

      I don't get how subtitling implies foreign language proficiency? The point of subtitles, is that you don't understand the foreign language... I would think it's more cultural than anything

    • @Paulosilva73
      @Paulosilva73 5 ปีที่แล้ว

      @@nelsonth actually if you are willing to learn any language the subtitles help you mimic the correct sound s of the words. I can share my experience, I have learned English both reading magazines with information hard to find in my language and mimic conversations in movies with subtitles.

    • @idontknowman420
      @idontknowman420 5 ปีที่แล้ว

      @@Paulosilva73 He is talking about non-english subtitles. These make it almost impossible to learn that language properly.

    • @rodrigopaim82
      @rodrigopaim82 5 ปีที่แล้ว

      @@idontknowman420 Even using non-english subtitles with english audio is better to learn than dubbed.
      If someone in a movie says "STOP" and the portuguese subtitles is "PARE", it is pretty clear that STOP translate to PARE. You can learn atleast basic workds like that.
      Also, most time dubbed sucks anyway. Watching something at 5.1 w/ original audio is INFINITELY better than watching dubbed stereo shit.
      I prefer to watch original audio whatever it is; french, spanish, korean whatever. And then english subs.

    • @Paulosilva73
      @Paulosilva73 5 ปีที่แล้ว

      @@idontknowman420 my mother tongue is Portuguese, so it worked for me ;) English audio and Portuguese subtitles helped me learn English.

  • @abdulmalikalzughaibi8193
    @abdulmalikalzughaibi8193 3 ปีที่แล้ว +1

    As marketers, we know that changing stereotypes about something is not easy at all and could be impossible but Americans always surprise us! they had done an amazing marketing campaign to save NYC. I loved the story ❤️ I wish them always the best. 🇸🇦💚

  • @harleyhartley3168
    @harleyhartley3168 5 ปีที่แล้ว +6

    London is cool and all and I’m glad i’ve grown up here, but damn new york is where my heart is 💖💖💖

  • @nathancosta36
    @nathancosta36 5 ปีที่แล้ว +19

    I❤️NY. No other logo represents New York City better.

    • @marlonmoncrieffe0728
      @marlonmoncrieffe0728 5 ปีที่แล้ว

      Except maybe the Statue of Liberty imprinted on our license plates.

    • @phant0mdummy
      @phant0mdummy 4 ปีที่แล้ว

      Maybe the poop emoji.

  • @josjoererg
    @josjoererg 4 ปีที่แล้ว +1

    As a New Yorker, the only people with that design are wealthy tourists who don't know what New York is actually like, and only love New York for the tourist aspects

  • @ZoraTheberge
    @ZoraTheberge 5 ปีที่แล้ว +1

    Y’all are missing the point. The graphic is iconic like the city itself. It didn’t singlehandedly save New York. But it gave a new identity for the city, which is very important

  • @TransitAndTeslas
    @TransitAndTeslas 5 ปีที่แล้ว +4

    How sad that America almost let an iconic city almost just fail. It’ll be like letting London or Paris just fall into ruins. This is the hub of America and possibly the world.

    • @dustin628
      @dustin628 3 ปีที่แล้ว

      Its failing again. Its not America though, its Andrew Cuomo. The city is on a massive decline right now.

  • @notsure6187
    @notsure6187 5 ปีที่แล้ว +6

    Those fear city rules still apply in Philadelphia. And for some reason murders keep increasing. I think they need a I ♥ Philly campaign.

    • @marquisdelafayette1929
      @marquisdelafayette1929 5 ปีที่แล้ว +1

      Not Sure the I ❤️ NY is a knockoff of the love park statue.
      I have lived in north Philly for 10 years and have never been bothered. TBH, it’s the hipsters that get on my nerves. I dropped a friend off at Front & Berks in 07 and it was her and maybe two other homes that were occupied. Now? Huge condo building starting at $250,000.
      Or when I went to Temple 13 years ago and now they torn down the neighborhood and rent 7 bedroom homes to students for $550 single or $800 for split bedroom.

    • @qjtvaddict
      @qjtvaddict 5 ปีที่แล้ว +1

      Marquis de Lafayette hipsters are sadly useful for cleaning up cities in decline

  • @MICHGO1
    @MICHGO1 3 ปีที่แล้ว +1

    AH, THE GOOD OLD DAYS.
    IT'S A BIT MORE COMPLICATED THAN AN UPBEAT LOGO AND JINGLE.
    ABE BEAME WAS A DOWER OLD MAN WHILE ED KOCH'S UPBEAT, CAREFREE ATTITUDE PUT A GOOD PUBLIC FACE ON THE CITY. HE WAS FAR FROM PERFECT BUT HE MADE A BIG DIFFERENCE.

  • @jbenitetas
    @jbenitetas 5 ปีที่แล้ว +10

    Does anyone know the name of the Font used in the I❤NY logo ??

    • @rooky102
      @rooky102 5 ปีที่แล้ว +6

      Comic Sans

    • @cheddar
      @cheddar  5 ปีที่แล้ว +13

      It's called American Typewriter.

  • @graphicdesignisfun
    @graphicdesignisfun 5 ปีที่แล้ว +1

    an amazing icon and Mitlon Glaser is a legendary designer, but it did not single-handedly bring NYC back from the grave

  • @batya7
    @batya7 5 ปีที่แล้ว +1

    Branding creates affection.
    I ❤ NY.

  • @edvaira6891
    @edvaira6891 5 ปีที่แล้ว

    Not only that, the song that accompanied the ad slogan is now the official State Song Of New York....and the best use I’ve ever seen of the logo was when Jason slashed through it in the first poster for Friday the 13th Part VIII:Jason Takes Manhattan

  • @DavidSaintloth
    @DavidSaintloth 5 ปีที่แล้ว +1

    A bunch of dummy comments below from people not realizing how powerful branding can be to inspiring action.
    As a child of the 70's and 80's I assure you that the cities self love campaign was a huge part in New Yorkers motivating to be a part of the renovation and rebirth of the city. To change the world you have to start by changing your mind.

  • @ninjanerdstudent6937
    @ninjanerdstudent6937 4 ปีที่แล้ว +1

    I ended up with one of these t-shirts. It was like $5. Can’t go wrong with that. It’s just a shirt.

  • @yg6484
    @yg6484 4 ปีที่แล้ว

    Props to Milton. He saved the city.

  • @skyblueo
    @skyblueo 4 ปีที่แล้ว +1

    OK, let's teach some real history. The Council for Public Safety that is mentioned at 8:34 was actually an organization made up of New York Police Unions. They created the fear mongering campaign, that this video includes in a clueless way, to pressure the City of New York in labor negotiations. Think about that for a second. The people on the public payroll, who are sworn to serve and protect, create a propaganda initiative to kill tourism to their city in an effort to get higher salaries from a city that is essentially bankrupt. Let's add another bit of history from the 70's. There was something called the Knapp Commission hearings a few years before the Fear City campaign. The most famous name to come out of that hearing was Frank Serpico, played in the movie by Al Pacino. The Knapp Commission revealed that the NYPD was corrupt to its very roots. It's those same corrupt police unions who tried to coerce a bankrupt city with the above mentioned Fear City campaign. Normally, I would never bother posting this kind of corrective. But I am told that we are in a new period. I expect to get hate for putting this up, but I survived growing up in New York in the 70's, so I'll be fine. I just hope that people of good will can understand that there is a long history to the dreadful things that we can now see recorded and posted in social media. The police unions have been trying to terrify us for decades. I hope this was helpful.

  • @r05ejan8
    @r05ejan8 5 ปีที่แล้ว +11

    2:33 "How dare the federal government not bail us out of our self made hole"

  • @timma_thy
    @timma_thy 4 ปีที่แล้ว +1

    I love New York = Isle of New York
    My brain just exploded.

  • @alexstevens9101
    @alexstevens9101 5 ปีที่แล้ว +16

    NYC was a dump site from 1970 - 2010. I don't know why anyone visited during that time.

    • @SofaSpy
      @SofaSpy 5 ปีที่แล้ว

      CORRECTION 1970-1990........1990 TO 2010 nyc was great, as is still great

    • @alexstevens9101
      @alexstevens9101 5 ปีที่แล้ว

      @@SofaSpy Just my opinion. I still don't think NYC was that great until around 2010, maybe 2005

    • @chief6163
      @chief6163 5 ปีที่แล้ว +1

      In 2010 it was far past the dump stage

  • @SergeyAvanesyan
    @SergeyAvanesyan 4 ปีที่แล้ว +1

    So the Broken Window policies have nothing to do with fighting crime?

  • @christycullen2355
    @christycullen2355 3 ปีที่แล้ว

    Love the random interesting facts you make videos about. I've subbed

  • @ruzzelladrian907
    @ruzzelladrian907 5 ปีที่แล้ว

    I recently immigrated to New York and I now live in Elmhurst, I just want to sit on the steps of The MET peacefully. When I went to The MET, I was shocked that probably a hundred tourists got off their tour bus and started to flock the area and more were coming, I can only describe the tourists as shouting at each other because their pictures didn't come out the way they expect it to.
    I hope when I visit there again, there won't be too many tourists there.

  • @Marshal_Dunnik
    @Marshal_Dunnik 4 ปีที่แล้ว

    Telling New Yorkers their city was saved by tourists is a great way to make friends

  • @landocalrisian2014
    @landocalrisian2014 ปีที่แล้ว

    RIP Mr. Glaser and thank you!!!

  • @elijahfordsidioticvarietys8770
    @elijahfordsidioticvarietys8770 4 ปีที่แล้ว

    Never thought about the I Love New York logo before.

  • @johnnybadboy3475
    @johnnybadboy3475 5 ปีที่แล้ว +6

    The graphic designer seems like he spends his weekends trapping James Bond in descending alligator traps and declaring his intentions for world domination.

  • @WaterLemon147
    @WaterLemon147 4 ปีที่แล้ว +1

    2020: “hold by apple”

  • @novemberseventh1917
    @novemberseventh1917 4 ปีที่แล้ว

    most NYC residents( including me) loathe I love ny being everywhere today. I mean, who wouldn't after its been going on for 30+ years, It's getting old.

  • @SagaciousSilence
    @SagaciousSilence 5 ปีที่แล้ว

    NYC is now ironically the most expensive place ever. I bet you property owners in the past would NEVER had thought that such a revolting, decaying wasteland like NYC would ever be fixed, let alone the most expensive place in the country.

  • @Cupjd
    @Cupjd 5 ปีที่แล้ว +1

    Wow...... I’m shocked, I never thought about the logo like that.

    • @Cupjd
      @Cupjd 4 ปีที่แล้ว

      Nico nice

  • @844SteamFan
    @844SteamFan 5 ปีที่แล้ว

    We need a I❤️NYC (New York Central) shirt in the 20th century scheme.

  • @WayneDavisDA_ILLESTalive14
    @WayneDavisDA_ILLESTalive14 5 ปีที่แล้ว

    I’m a simple human.... I see cheddar, posting about nyc history- bitch we in here.

  • @chrisrose4769
    @chrisrose4769 5 ปีที่แล้ว

    This guys eye brows are wild

  • @curtmorgan
    @curtmorgan 5 ปีที่แล้ว

    There is a strange resemblance to the the other state that used a heart at the center of its campaign-- the "Virginia is for Lovers" campaign which preceded it (1969).

  • @virgilwilliams2378
    @virgilwilliams2378 4 ปีที่แล้ว

    I have a T shirt that say Go ❤️ Your Own City.

  • @jesusdiscipledon1499
    @jesusdiscipledon1499 4 ปีที่แล้ว

    They better come up with another logo, ASAP.

  • @Tim3.14
    @Tim3.14 5 ปีที่แล้ว

    All these people in the comments like "correlation doesn't imply causation", and yeah, that's true, but we're comparing a one time event to a one time event, you can't even really say they're correlated in any kind of statistically meaningful way. It's not like we're saying "9 out of 10 times someone invented the I ❤️ NY logo, the crime rate dropped" which would at least be an actual correlation.
    That said, I don't think it's so far fetched to claim that an extremely popular logo/slogan praising New York City has contributed to people having more positive feelings about the city. It's certainly not the only reason, but it probably contributed. It's just a logo, but it's a damn good logo, and I was happy to see the pride on the face of the guy who created it.

  • @andrewfischer8564
    @andrewfischer8564 4 ปีที่แล้ว

    i miss those days. in some ways the city had more soul. it wasnt a tourist trap. and a working man could afford the rent. the art scene was real.

  • @AuxenceF
    @AuxenceF 4 ปีที่แล้ว +3

    I ❤️ DETROIT
    (lets see if it work)

  • @GTAandApplechannel
    @GTAandApplechannel 4 ปีที่แล้ว

    -But don't go outside after 6pm unless you have at least a mini Uzi

  • @michaelkaram
    @michaelkaram 5 ปีที่แล้ว +1

    rudy giuliani? the people who actually tried to make it clean and safe?

  • @tanya.4297
    @tanya.4297 5 ปีที่แล้ว +1

    He seems such a nice person!

  • @hifijohn
    @hifijohn 5 ปีที่แล้ว +2

    The billions they make from tourisms, the staggering amount the make from property tax and yet they still managed to almost go bankrupt.

  • @sutherlandA1
    @sutherlandA1 5 ปีที่แล้ว

    New York city and detroit (as were alot of North American cities) were having the same economic and social problems but where NYC managed to turn things around detroit unfortunately kept spiraling downwards

  • @nlpnt
    @nlpnt 5 ปีที่แล้ว +2

    I

    • @thebananarepublic7255
      @thebananarepublic7255 5 ปีที่แล้ว +1

      And there is also one on Long Island. But I hate to tell you "I ❤ NY" means the whole state of NY not just NYC. If it was they would call it "I ❤ NYC" but its catchy and it started in NYC so it make sense that they would talk about this first.

  • @DWilliam1
    @DWilliam1 5 ปีที่แล้ว

    The logo didn’t hurt but the more realistic reasons are technology(gaming, smart phones, etc), better policing, getting rid of lead in gas, cameras everywhere making crime more difficult to get away with.

  • @steampunk888
    @steampunk888 5 ปีที่แล้ว +1

    Glaser's a good, good guy, but NYC eventually became a giant shopping mall. It's easy to sanitize a shopping mall. Some regard today's NY as virtually uninhabitable. Of course, the world is replete with people living in places where one manifestly cannot live.

  • @Diwasho
    @Diwasho 3 ปีที่แล้ว

    Maybe we could bring back Detroit with the power of memes or catchy slogans. It's worth a try at least.

  • @koyko4
    @koyko4 5 ปีที่แล้ว +4

    The logic is so flawed

  • @DavidDagninoV
    @DavidDagninoV 5 ปีที่แล้ว +13

    I♥️NY

    • @SurprisinglyDeep
      @SurprisinglyDeep 5 ปีที่แล้ว +1

      Nice photo of the Worlds Fair globe statue

  • @darksepheroth4627
    @darksepheroth4627 5 ปีที่แล้ว +1

    This video was fantastical tripe.

  • @luisrojas3173
    @luisrojas3173 5 ปีที่แล้ว +1

    Salute to Milton Glaser aka the 🐐

  • @shaunpcoleman
    @shaunpcoleman 4 ปีที่แล้ว

    The first time I saw the I love New York symbol I didn't know what it was. For ages I wondered what "IONY" meant... duh.

  • @dustin628
    @dustin628 3 ปีที่แล้ว

    "It literally changed the world" lol. She actually said literally. Well New York needs another new logo, bc the city has "gone dark" again. Crime is on the rise massively, businesses are closing everywhere, and the elite are fleeing Manhattan.

    • @honkhonk8009
      @honkhonk8009 3 ปีที่แล้ว

      THATS GOOD. Means your average man can actually afford to live in the city, and it wont be some shithole once they get their act together.

  • @chiroine122
    @chiroine122 4 ปีที่แล้ว

    We see a lot of these kind of logo in Shanghai as well

  • @kitty_gamer23
    @kitty_gamer23 5 ปีที่แล้ว +4

    nice music selection today ;)

  • @Multi11113
    @Multi11113 5 ปีที่แล้ว +1

    It's time to make Louisiana great again

  • @reuben7090
    @reuben7090 4 ปีที่แล้ว

    *A whole city gets fucked up*
    Officials: Hey let's make a logo
    *City gets saved*

  • @WycliffStudios
    @WycliffStudios 4 ปีที่แล้ว

    So sad that The Government doesn't care about infrastructure, Cleanliness, healthcare, etc But here's a cool $800 Billion for the Military

  • @yseson_
    @yseson_ 2 ปีที่แล้ว

    No mention of John Lennon rocking the shirt being a big part it’s popularity?

  • @STRxSTARBOY
    @STRxSTARBOY 3 ปีที่แล้ว

    I don’t think the logo “changed” the city entirely. It’s merely just part of the changes lol

  • @jonasz-s3u
    @jonasz-s3u ปีที่แล้ว

    can you imagine a heart saved a billion dollar city

  • @hardankles3382
    @hardankles3382 4 ปีที่แล้ว

    A quick perusal of the comments seems to...um...dismiss the logo’s impact. With that said it is making a lot of money and everyone seems to be making a ton of money off of it except the guy who thought of it!!!!!😡 I’m glad that he doesn’t seem bitter about that

  • @andrepow
    @andrepow 5 ปีที่แล้ว +1

    No, Giuliani saved NYC, facts

  • @jgct2118
    @jgct2118 5 ปีที่แล้ว +2

    3:13
    Sounds like my kind of ny

  • @nyctenthusiast3507
    @nyctenthusiast3507 5 ปีที่แล้ว

    As a New yorker I can approve

  • @Lumberjack_king
    @Lumberjack_king 5 ปีที่แล้ว

    Far-fetched life is more complicated than that

  • @tomasvaniwaarde3258
    @tomasvaniwaarde3258 4 ปีที่แล้ว +1

    The logo is clearly photoshopped on the thumbnail