The Decline of JCPenney...What Happened?
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- เผยแพร่เมื่อ 10 ก.ค. 2024
- JCPenney is one of the largest, most well-known retailers to ever exist. Yet today, the 117 year old company is on the verge of going out of business. This video attempts to express the severity of their situation while explaining how it happened.
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Intro Made By - / @jombo1
JCPenney is the best way to enter our local mall. It's always dead and easy to find a good parking space in front of.
Never read a comment more true than this lmao, at most in my mall you might find a foreign family or some older women but that place would be empty if it didn't have a sephora in it
Sounds like the Penney’s store in West County Mall in St Louis
C S That’s weird. Here in New England every JCPenney I’ve been to is always busy. Every mall in the state of Maine where I’m from has a JCPenney that is doing pretty good.
Yup. Same here.
Where I live they ended up putting a bus stop in front of the entrance of the store to get people to go into the mall through their store 1st. Seeing this makes me understand why they did now.
4:14 in the 1960s JCPenney was becoming Sears, and currently JCPenney is becoming Sears.
They say history repeats itself...
Very true
Yeah that's what I thought too. Like uh I dont think you want to be like Sears anymore
given that sears and JCP are both becoming apple it just goes to show how shit apples model is.
JCPenney is a Sears in my book already.
I loved JCPenny as a kid. Getting the JCPenny Holiday Catalog and then circle all the things I wanted for Christmas and then hand it to my parents.
Yeah theu stopped making them in 2011 when the company started to die.. Proly a big reason why
@@joshdubb881 Damn I'm surprised they still were making them that freaking late in the age of the internet.
I loved those days too Rudy Tucker 1960s and 1970s
Shit old people still hate computers.. They proly lost ALOT of old ladys who never used a computer.. I did website customer service too.. The old ladys that did have computers and tried to ordee online fukkin hated it lol.. I had to walk them through step by step or order the shit for them.. Jcp tried to push people to the website bout 10 years to early.. If they woulda carered to them old lasys they'd be fine.. N now old ladys got smart phones so theyd be killin it..
Interesting how you spell it JCPenny. That’s how I remember it and seeing it spelled out as JCPenney just looks wrong
I shopped at one a couple of years ago and found some sale items. At checkout I was told that I had to give them my cell phone number and agree to text messages in order to get the sale price. That's a big NO. I gave them a land line number thinking that would just make the sale go. Nope. Their point of sale system was able to detect that it wasn't a cell phone and they wouldn't complete the transaction without it. I walked out leaving a large pile of items on the counter for them to put back. I was aghast that I was not able to purchase anything at the advertised price without giving up personal information. I've never been back.
That's how every store works though? How else will you get the coupons ahem "sales" . Go to Walgreens or a Target that offer "rewards" program
@@semekiizuio no, definitely not how every store works.
@Semeki Izuio If you're using your real number, you're doing it wrong. I use a made up phone number...used it for years. (Just dawned on me...I hope no one has the number...lol)
@@rmp5s I dont do in store, everything online now asks for emails to create accounts. I use multiple dummie emails that get flooded with ads and coupons. Still though I think stores ask you for email/phone number in which i provide with emails instead and they prefer emails alot more then phone numbers. 🤷♀️
@@semekiizuio WTF? What do you mean you "don't do in store"? You a hermit? lol
Another example of someone coming in, ruined a company, then still leaves with a massive payout and bonus, what's the incentive to do a good job?
Golden parachutes are there for CEO's to even consider taking the position. They get paid even more than that when their plans are successful.
@@chaoswraith the person that is a pest along with their fellow pests in upper management , carpet baggers, they are not a failure, the host is, that's the point,
The problem is that if the company fails, that exec will never have another job again....so the only way you are going to get someone to climb onboard a sinking ship is to offer them a golden parachute.
And of course if the exec turns the store around, other companies will be offering him even better packages to steal him away
@@joesimon2018 yeah right, if they are any good at their job, they don't need to work again, it's like dipping into the pension scheme of the workers, all that lolly, you have to be a moron to not come out of it, sorted, I work in cyber security, I know what's going on, even better than the bean counters, we oil the machine, we know every hidden and shady corner, of government, multinational corporations and the too big to fail banks, its also well documented and ever the press, where the board of a failed company have if they want to, got another job, after going on holiday, renovation of a house etc, what's the use of having money if you have no time to spend it,
@@MrPoogly What a dumb comment. Paid even more. as if THAT matters. CLEARLY the paycheck didn't attract anyone competent! And what will they spend all that money on? Past a certain point money is only good for 1 thing! You never need more then 50,000,000$. Unless your trying to conquer something. Sinews of war are infinite money and all that.
As a former JCP employee from 2017-2018, I can tell you that their JCP credit cards are a huge trap that all employees must push, and if we don't get enough in a week ,we get cut hours. My store was one of the more profitable ones, but our turn overrate for employees was insanely high, Also the store layout is horrendous and many people always complain about not being able to find things.
I used to be JCP employee for seven years. I got a JCPenney card just for it but because of health issue, I missed one payment and bam, my perfect credit score went to shit. Not only that, the store that I used to work for, those who are working the truck, we were only getting two work day a week for only four hours. We have to finish the truck, put the products away and then go home. If you want to get more hours in the store, you have to kiss ass at the manager to get those hours and if your co-worker who work there longer than you will backstab you just so they will look great for the bosses. I couldn't stay in that company much longer and just left. I glad I found a job that pays me well but I get guarantee hours.
For those who still work there, don't tell them you are getting another job, even though they tell you to get one, because they will try and mess up your schedule to keep you from getting that other job.
I work at the call center but I've been on short term disability for about a year and will go back when cleared. Anywho, we took store calls, customer calls, rewards calls and HOLY SMOKES - corporate obviously gave call centers the news that rewards were changing in I wanna say spring 2016. Only time we are to reissue rewards is if an order was cancelled and they we set to receive a reward. The stores didn't get the same memo so they have us essentially saying "Sorry that the customer is breathing down your neck, turning red in the face and you're sweating bullets cause your head is on the block but mine will be too." I've been handed over to customers by employees without knowing what's going on, hung up on only for them to get a different employee to tell them the same thing. Customers would call in extremely upset (can't really blame them) but it all boiled down to a few bad apples spoiling it for everyone. I felt and still feel so bad for the store employees. The only day both the stores and call centers are closed is Christmas so every other holiday, expect to be working and expect to get overwhelmed because half of the people scheduled didn't come in for their shifts. The stores have to press for credit cards and coming from a different retailer I worked for we were had to do that, it is crazy to expect I think 1 application AND approval per every 6 hours worked. I left the previous employer a decade ago and still have that stupid credit card spiel haunting my nightmares. I was flat out crying at work one day because our boss said to ask 3 times and God knows that's the most irritating thing to have to keep repeating "No, I don't want a credit card." I was crying cause I knew my hours were gonna get cut and I wouldn't be able to make rent. So my heart is with people who have to push credit cards just to get hours, no matter where they work. I've read and heard about some awful things from the store employees. Glass door is full of them...and even corporate in TX I felt awful for when they sent a good chunk of those jobs overseas a couple of years ago. Used to have 3 call centers - KS, OH and WI. The Wisconsin call center closed so they were all out of a job. Warehouses were OH, KS and Reno, then Reno was closed leaving people out of work. Powerline (absence management and employee benefits) closed and opened owed by a different company. All this change in a 3 year time frame kinda screwed the pooch. The former CEO almost put us out of business, things changed for the better when we got the new CEO but we're slowly going by the wayside of Lazarus.
Yes, those credit cards are damn stupid. When we had the great recession, people like Dave Ramsey told young people to cut up the cards. Nobody wants to pay 26 percent interest rates. Nobody.
@@LisaGemini the credit card rates with any in store card are the highest I've ever seen. And when I had to three way a call with credit and the customer, credit had absolutely no mercy. None. One day late and you can bet your butt their going to nail you with the fees.
@@misfitbrit1989 i hate when companies push credit cards. They want people in debt for their own profit.
I’m a boutique owner and find these videos sooo fascinating. I definitely think malls will be a think of the past much sooner than we think. Makes me sad but I also get it.
Yep a lot of our malls are now outside
well high end malls are here to stay, but the low budget, crappy malls are yeeted out
yay more alienation for our dumpster of a society, who needs to go shopping with friends when you can sit alone in bed and order it to your door
Our mall is constantly shut down for shootings
Here in Phoenix Arizona Mills, Scottsdale Fashion Square, and Westgate are always full and teeming. Also in Miami the Aventura Mall is always packed.
UPDATE: They just filed for Ch. 11 Bankruptcy.
At least it will go to new ownership
The last time i was in a JC Penny store was when i was a kid and my mother was dragging me through the mall...
I'm 47
I worked in the call center. Haven't been in a store since 2004 long before I ever worked for them.
I go by our JC Penney here just because the building is so old and cool. It’s one of the only original pieces of the old mall (RIP) still remaining. I’m going to be quite sad when they demolish it, but I have not been inside since the mall was still there.
LOL😂😂😂😂
Jcpenney has no relevant identity to the modern market. If all you are is where my grandmother shopped youd be arrogant to drive prices. Like your grandmother shopping for you they did this to themselves. Its like they never once looked up and noticed the lesser quality gen z stores focusing on expression/individuality as apposed to quality.
I worked at two different JCPenney in different states YEARS ago...The last time I walked into a JCPenney was to get into the mall and I haven't been in a mall over 10 years, lol!
As a former employee, I can say they treat their workers like shit, which reflects on the store and how things are run.
Very true.
Jeremy I would have to partially disagree with you there. I work in a Jcp salon as a hair stylist in North Dakota and at our store we get treated VERY well. I’m sure you aren’t lying I’m just saying maybe the way you got treated wasnt a reflection of the company as a whole, but of your local store?
They cut my hours (basically firing me) after I was admitted to the hospital for a week. I havent even been there a month. It kinda sucks cause I lowkey liked my position. I was just doing BOPIS. Pretty bummed out cause I was getting $9.25 an hour.
Hear ya man, I did 5 years there and 1 year in Afghanistan. If I had to choose between Christmas in Afghanistan or JCPenny I'd say "pick your ruck and follow me." The upshot is I can still tie any peice of furniture to a Chevy Chevettte.
I heard the same thing.
I was team JCPenney for years, decades even. Loved to shop there. Anytime I got a coupon I used it.
Then the coupons stopped coming, and the next time I walked into the store I didn’t recognize anything. It looked like a damn swap meet with things scattered all over the place, I had to hunt for the thing I wanted and the selection was terrible. Sad day. RIP Penney’s. We had a good run.
I loved shopping there. I liked dockers, AZ clothes, etc. It went downhill in the early 2000's. After a while, they didn't have staff to fold clothes, be available to help you, etc.
In 2012, my brother was accused of stealing out of the register on his first day at JCPenney and was treated like a criminal by lost prevention when the money had just been misplaced by someone sorting the drawer during my brother's break. After that, we avoided JCPenney and trash-talked them whenever they were mentioned.
YIKES. I guess jcpenny is like an mean, old witch from across the streets! Lol!!
That's the manager's fault not the store itself.
Your trash talking made them fail
Tell your brother to stop being a thief
JCPenney is dying because they fired thousands of seasoned, knowledgable managers with 20-40 years experience in the Ron Johnson year. The company was built on the principle of the golden rule and they screwed over the very people that helped build the company. Maybe their downfall is just karma
Diy_ Decor4home Shame on Ron Johnson. He assassinated JC Penny and it’s legacy.
I got fired as well as my manager at the fine jewelry department she was there since she was 18 and she was fired at 45 when they fired or what they call laid off. For no good reason she was the best.
The blame should be placed on the Board of Directors. They hired someone with the wrong retail experience and gave him free reign to implement drastic changes. What were they thinking?
Johnson is a pretentious assclown.
Diy_ Decor4home totally agree with you . I was affected by this back in 2011 . I’ve work hard for over 10 years from regular associate to supervisor . Had a great team on my department and managed everything the company was asking but Ron Johnson came in as a virus and destroyed everything what Mr. Penny wanted
I worked at JCPenney from 2012 to 2014, during the heart of the storm. And it wasn't pretty. In 2012 the entire company went on a massive firing spree, laying off thousands of employees and managers nationwide. Including dozens at my own store. One by one I watched them walk out of the office with tears in their eyes. Some employees had been there for 15 years, but they were let go just like the rest. Once the firing stopped, the store managers started loading more work on the ones that were left. Instead of each shift having 4 employees to cover a department, there was one. And if you didn't sign up enough people for JCP credit cards, they would cut your hours like crazy. But customers would always get upset if you asked them to sign up. Yet the managers would threaten to fire you. It was impossible to do both. And no one liked the new store arrangement. I constantly heard customers complain about all the changes, especially involving the new sales system. No wonder the company crashed. I'm honestly surprised that it's still hanging on.
Yeahp they want credit salesman 😭😭😭
Like Radio Shack. In their final days their slogan changed to "You have questions, we have cell phones".
I used to work at target and its the same there.
I've been working at my local Jcpenny For about 3 months now and currently looking for a new job, its so sad how they value credit cards more than their customers, everyones part time, no one has enough money to live off of, the only reason I've stayed is because they said full time was a possibility. Horrible company to work for and now everyones having to wear all black as the new dress code starting in March of this year, ALL black, pants,shoes,shirts, our dress code has nothing to do with sales or our professionalism, nothing will change.
@@josh7926 yeah at target they would act like they liked you and tell you you were doing a great job. But there was always the looming threat of: "but none of that matters unless you're scamming enough people into red cards".
From my perspective JCPenney really screwed up when they dropped their store brands. I was a loyal customer of those brands for years because I found them to be of consistent quality at often significantly lower prices than major national brands. I still have a store brand shirt I bought there umpteen years ago that while a little tatted and downgraded to a comfortable around-the-house shirt is still holding together despite having been in some challenging environments.
Yup, I worked at a JC Penney outlet store starting bin 2004 when I was in high school and blew my first paycheck there. I bought several items including this one hoodie with a dragon pattern on it. That hoodie is still in pretty good shape today and it's almost 20 years old.
Umpteen is not a word!
@@victorbremer8097 There's this thing you may have heard of known as "informal language" which is often used among people who aren't say writing news articles, drafting legal documents, or writing scientific studies. Dictionaries, being descriptive rather than prescriptive as some people seem to think, often record these words so that people outside of the regions, communities, and/or social groups in which they are used can still clearly understand them. Further, as language evolves (which it is always doing) informal words often enter into the formal lexicon. There are thousands of words now used in formal discourse in English which at one time were considered entirely informal. If you google (a very recently entirely informal word for "perform an internet search" which has now transitioned into a regular transitive verb) "umpteen" you will find definitions from Collins English Dictionary, Cambridge English Dictionary, Britannica Dictionary, Merriam-Webster, and on and on. If you bother to look at the etymology site which will appear on the first page of results, you'll find that the term dates to 1907 and became common slang during WWI. So, with 115 years in the English lexicon, I can assure that "umpteen" is most definitely "a word."
@@victorbremer8097 Actually, it is, meaning some number in the teens.
@@blupunk01 it’s not a word. Cry harder.
This was a great video! My mom, aunt, and grandma used to drag me to JCPenney to shop for hours and when they stopped the coupons, they were PISSED! We barely went in there after that and instead shopped more at Macys and only went the JCP if we didn’t get what we wanted in Macy’s. They definitely disrespected their target audience and paid for it with the sales. Now they’re trying to come back up but it’s kinda late for those people. Whoever thought bringing the tech CEO to a retail store wasn’t smart and should also be fired cause they took something good and ruined it for nothing
Honestly ! My mom was mad they stopped the coupons as well, now we never shop there, we only go there because parking is empty and to get to the other part of the mall.
Coupons are on the JCP app
I worked for JCP - they have A LOT of internal problems I don't think they can overcome.
Yes, I agree totally. I was a employee 6 years ago and they started OFFERING an early retirement to get rid of old blood( the ones that were loyal and built the business) to put new people in including management. People who knew NOTHING about tried and true practices. Now thats the reason!
I’m still working there and I completely agree.
I think another thing to add is that JCPenney is predominantly attached to malls. Malls over the last decade have had significantly less foot traffic too. Kohl's and TJ Maxx, for example, are almost always standalone, thus making it easier to get in and out. And, they're doing quite well too. No one wants to deal with the hassle of malls as much anymore.
DareDB KPop I agree with this sentiment but Kohl’s doesn’t have Auntie Anne’s pretzels
I'm a Wetzel's Pretzels kind of guy...
Speaking of pretzels there's also Pretzelmaker too...we only have one location that I know of...other places have either Wetzel's or Auntie Anne's. (Ironically we had a Wetzel's Pretzels turn into an Auntie Anne's)
This^^^^^^
Great point
DareDB KPop my local mall has both lol
2019: JC Penney might be able to recover if they come up with new strategies.
2020: JC Penney filed for bankruptcy yesterday. They survived the Great Depression, they survived the 1980s recession, and they survived the 2008 recession... but even the COVID-19 pandemic was just too much for them. :(
Okay, not attacking you, but this is an example of something being very misrepresented. The reason for the big economic thing we see now is not because OF the disease (Covid 19) itself, it is due to the RESPONSE of the disease, which varies from region to region, and government to government. The disease itself did nothing to business, but the political response did instead. I'm sorry, but that's just something that gets me.
Galactic -Hamster Nah, I don’t get the vibe that you’re attacking me. Having said that, the pandemic did indirectly cause JC Penney’s bankruptcy. Global shutdowns wouldn’t have happened without the COVID-19 pandemic. The response was an attempt to curb the spread of the virus.
If it weren’t for the COVID-19 pandemic, malls wouldn’t have closed down during the pandemic. If stores hadn’t closed down during the pandemic, they could’ve still been earning the sales revenue necessary to stay in business. It isn’t a coincidence that JC Penney went bankrupt during the pandemic. It’s a domino effect.
That’s my two cents.
@@TheDr502 I wasn't really saying that JCPennney would have survived if this hadn't happened, they have been floundering for almost a decade... But it was the mandate to close everything down that killed a lot of businesses. Also the fact that the threat was insanely overblown.
@@TheDr502 and I was talking about the point you made more tham the actual business
Galactic -Hamster The threat wasn’t overblown at all. Their response made sense. It’s unfortunate that the economy suffered as a result of it, but they mandated the shutdown to curb the spread of the virus.
If they had allowed the virus to spread unabated, we’d have seen far more deaths and infections than we did. Any virus that kills 300,000+ people and possibly causes long-term brain and lung damage is a dangerous threat.
Our professor is having us watch your videos; JC Penny is this week, but just know that you are doing an amazing job and professors love you!
I remember when JCP did all those changes my mom, a middle-class, middle-aged woman, was PISSED. It was all she and the other women in my family talked about during the holidays. They messed up bad and I definitely think that was the nail in the coffin for the company. I don't think I've been to one since.
People rave about Walmart but their clothing is pure crap! JCPenney had quality and great customer service in the past and, by the way, so did Sears! It’s such a shame they put middle aged men in charge. They need to hire a woman to run the show!
If your mom and people like your mom were doing a good job at being customers they wouldn't have been losing money and felt the pressure to change.... it's funny when people get "pissed" at such things.
Lmao "a good job at being customers". If the company provides a sub-par experience, people aren't going to shop there, simple as that. People buy stuff whenever and however, depending on their wants and needs, and whoever provides the better experience. It's up to companies to innovate and adjust to the needs of customers and figure out what will bring them in, therefore increasing revenue.
Well she's right cause you're probably my age and I haven't been to jcpenny since 1999 and have no interests of ever coming back. It's good anyways, these corporations need to know their place they belong under our feet and they serve us not the other way around.
@@BrokebutCreative "doing a good job at being customers" what did you mean by this? It's not the customers' responsibility to shop at a store. It's up to businesses to attract consumers.
I knew when they stopped using coupons, they were going to lose customers! Also doing away with the catalog would kill JCP
I still get massive amounts of coupons for Penneys. But I also have a Penneys charge card.
mrgreengenes04 lmao.
They still have coupons they just don't have them at the counter anymore. Scanning them for every customer was costing them too much money so now you have to provide your own on your smart phone
They also don't work on clearance items anymore which is dumb
JCPenny still uses coupons… I just quit there and they were still using coupons
My mom has worked on the floor (cash register, stocking, helping customers etc) at JC Penny since 1968, she told me about the changes from the Apple guy before they started implementing them, she also told me she didn’t think it was a good idea.
Sorry, know this is an old post. They should have done an employee poll. I bet a lot of their store employees could have told them it wouldn't work.
Who's here because they just filed for bankruptcy?
That’s sad. I used to go there when I was younger but I guess out with old and in with the new
No, but I guess I got here just in time 😅
Popped up on my TH-cam recommended list. Their algorithm must have been triggered by recent activity.
They are doomed. It was COVID-19 that killed the beast.
@@renohasbigtits 55555t55rtrt55t5555555554545444444444444444rrtttt55
I remember going to JCPenney one afternoon a few years ago and it was a frickin ghost town. I used to work there. I asked my former co-worker what happened. She told me that there was a new CEO who got rid of sales and clearance essentially effing everything up. This pretty much confirmed what she said.
No sales no coupons is the opposite of Kohl’s strategy - where everything is always on sale. Every single thing in the store is always “discounted” at least 10%. I doubt Kohl’s has ever sold anything at list price.
People want to feel like they’re getting a deal.
You are right. Kohls never sells anything at list price. They always sell for well above it. Kohls marks up their prices to an extreme. Even with all their "discounts" most of the time, they still charge more for an item than it is in other stores. All their discounts are an illusion to make people think they are getting a deal when they are not. Cross shop Kohls to nearly anywhere else and you will see now over priced they are
Well I get a lot of deals at my JCP along rewards and coupons!
Exactly. For the time period that Penney's went to the "straight" pricing, I felt that that was a "guy" thing that would never work with women. Sure you jack up the prices before you discount them or coupon them, but that was part of the game and fun of "shopping." Nothing wrong with that if you realize what's going on and enjoy playing the game.
Well JCP customers want $400 worth of merch for $50. They refuse to pay $10 for a pair of jeans. That's the problem.
I don't go to Kohl's very often. I can never find a sales associate if I need help with something.
Anyone here after hearing about them filing for bankruptcy?
We used to travel (my parents and their 4 children) from Tampico Tamaulipas Mexico to Brownsville or McAllen Texas (since 1970`s until the end of the 80`s) every 4 months or so, at least two times a year, to shop from clothes to even domestic appliances and our entrance to the Mall was by JC Penney and therefore the vast majority of our shopping. It was better than go to Disney (which we never went because we belonged to Mexico`s low middle class) and it was well spend time, money and quality.
Ron Johnson basically killed the company
Spot on. The changes lost my middle aged ass. I love coupons, clearance racks and sales.👏😒
Should have done an inexpensive psychological profile on the customer.That was their niche market, Sales items. Too late now. Too much debt. Like GM ruined Saab by changing why the customer bought it, superb handling. You would think..........
They still had sales. They had an everyday price, certain items would go on sale for a month, and then they had the clearance items. I don't know why you old geezers are so obsessed with your coupons (I'm pushing 40 myself so don't think I'm some 15 year old).
@@joseherrera8489 Bye, Felicia
@@joseherrera8489 Because coupons are something we grew up on. Apparently, no one did it better than JCP.
That's financially irrational. The consistent prices were often lower than their sale prices are now.
Love this... I worked at JCPenney for 8 years. I felt proud to be part of the company started in the shoe department and end up being the manager of the shoe department and men's department. It was a place of opportunities. But I left in 2008. I did notice the changes and I stop going there like I use to. I looked forward to the sales etc...
There are a couple defunct or failing malls where I live, and one of them heavily relied on JCPenney for it's revenue. A couple years ago I went down to conduct a social experiment for my school science fair project, and it was shockingly empty. Two years later, its condemned, and TOTALLY gone to hell. I just find it incredibly interesting that some malls are thriving now, while other, smaller malls are dead in the water, since a lot of malls rely on either JCPenney, Macy's or Dillards as their Cornerstone stores.
Most malls are NOT thriving now. Many have gone under
@@johnnycarson67 I said some, and fewer than ones that aren't
I never realized why I hate JCP now, but it's definitely the 100 boutique layout. There's too much going on.
the mall-within-the-store-within-the-mall kinda blows my mind too. 😵
I don't shop there because all their locations are in malls, and I have grown to absolutely loathe malls. Kohl's is the same price and much easier to quickly navigate.
@@lastguyminn2324 does your psychiatrist know about this 'habit'?
@@stueygriffith4671
WTF?
Yep thats why I hated it
i work at jcp and I ended up being able to get jeans for $2. they were in the clearance section for $8 but with the additional 50% off clearance sale plus my associates discount and coupon, the $2 jeans were a steal 🤧 Although they can be a bit unorganized (due to so much stuff being marked down, which I think is from how much new merchandise comes in) honestly the clearance sections are where you guys would find the best deals.
angel baby my motto is if it's not on clearance I won't get it lol I almost exclusively shop clearance racks 🙈
Yeah the associate discount and additional clearance discount is good. Got so many clothes for cheap that aren’t bad quality. but they literally kill us with so much merchandise we don’t even have room for. Every rack is almost always stuffed like it will burst if a fly lands on it, which always ends up on the floor.
JC Penny is trash and who wears that type stuff that they have they simply didn't keep up with the times and this is what happens
@@sitdown702 , Absolutely love your train of thought. Personally I think that JCP could rebound if they returned to the old ways. Everyone loves a sale. Well, almost everyone.
yeah but they're $2 jeans...aka shit quality
any company that uses Ellen DeGeneres is DOOMED. I can't stand her.
eww. Really? I don't tune in to mainstream tv or media much, so I didn't know that.
She is fundamentally annoying.
Ellen "Degenerate" has multiple allegations against her for her ill treatment of her workers, essentially her whole show's kindness is nothing but a facade. As everyone a part of Ellen's world unless they're a celebrity like her, gets treated more or less like peasantry for she acts snobbish, rude, even downright cruel in to those in other positions that makes her show runs. Most of the allegations coming out were from those who worked in security for Ellen. It's mostly hearsay but needless to say her reputation thanks to the virus took a nose dive. Due to the fact she has to compete with genuine online creators, she might fade to the wayside in terms of popularity.
Don Clark have you not seen how it’s been proven that she mistreats her employees?
We can't stand you either, Ned.
Who else is now here now that JCPenny filled Bankrupt
The only time ive really ever shopped there, i was looking for a plain white polo shirt. Cheapest one was $40. Target had one for $7.
Dude i hear you but i was at macy's same thing their'swas $60 and Target's was $12. I'm in California prices are higher here, and I just needed a black polo
Unrelated but love the birb
Exactly
I worked at jcp before and during ron johnson...
So many people used to use manufacturer coupons mixed with jcp coupons, and return vouchers etc.
For employees discounts and gift cards from having customers fill out credit card applications whether they got it or not the employee would get $2 per application.
The point is I got a $300 keurig for $20 bucks. When Ron Johnson came in all those mixing and matching coupons and discounts all disappeared.
All the products were cheaper than the price they would have ended up as when you used all the coupons, but people love the hunt and the feeling like they tricked you and got a deal.
For example a $60 shirt that after 3 weeks drops down to $45, then with coupons and early bird discounts and all that combined you can buy the shirt for $20.
So they just sold the shirt for $20 straight up. It was cheaper than original $60 but instead of waiting for the price drop and right time of day and getting every available coupon combined.
Just like a tyrannosaurus rex, they don't want to be fed they want to hunt.
It's clear that Americans hate "fair and square" pricing. In most of the rest of the world the price is the price, but in the US you've got tax not included and mandatory tipping etc. The price is never what you pay.
UTubeTulip yep not changing anytime soon
I didn’t notice any lower prices when I went there. The $60 shirt was still $60, and I wasn’t spending that much.
@@UTubeTulip There are approximately 10,000 sales tax districts in the US. So the store cannot advertise a price which would vary by location. Its crazy and I wish it was not this way.
So true. Market research and focus groups showed JCP exactly what you just wrote.
They've now closed exactly 40% of the stores they had in 2009. Many of the remaining stores in my area are thriving though. Right now it doesn't appear that JCPenney is going out like Sears. I think the new, smaller organization could be finding a way to succeed.
I live in FL, and there are two that I know of, and they are always busy, one I’m St Augustine FL and the other Altamonte Springs FL, I love both stores, I have JC Penney card, and I’m always getting coupons.
@Princess Smiley Face there's a few in Jacksonville and one at the orange park mall which is closer to me.
@@princesssmileyface91 the altamonte one is always full!! even the one in sanford is packed, and that mall is dead.
I worked at a jcp during the Ron Johnson transition (and for a few years after). Some the ideas were really cool and honestly could have been successful (in my opinion) had they done any testing. And also not getting rid of their most popular staple brands. They started remodeling the store I was at a month or two after he took over (and never finished).
The coupon thing was crazy because as someone who worked there and was constantly comparing prices and planning which weekend I’d buy all the shit I wanted (usually one weekend was a coupon and the next was no coupon but still a sale) the prices were literally within a few cents of each other-prices were a few dollars higher on coupon weekends. The new price for most items was about the same (honestly some were better like Levi’s which were rarely on sale and couldn’t have coupons applied ever).
And I’ve always thought it was interesting that someone will pass something up with a $16 price tag but guy a $20 item with a 20% off coupon and ultimately pay the same price.
I don’t think they’ll make it. Stores are always trashed now because they don’t have the budget to staff enough employees which will always lead to a further decrease in sales because it’s too hard to shop if everything is messy and unorganized.
It’s sad to me because I spent a lot of time there and learned a lot about retail, merchandising, and customer service before Ron Johnson came in. Anyway thanks for reading my novel
Ron Johnson: *exists*
J.C Penny: *chuckles* "I'm in danger"
I am hard of hearing. When he said "Ron", I heard "Rian". My first thought was "So, he f**ked up JC Penney's before taking part in the destruction of the Star Wars franchise. What an A-hole!".
The fair and square pricing idea failed because people are stupid
MWB Gaming No because if you want fair and square pricing, you go on Amazon. You cant beat online retailers at being cheap. Going to stores hunting for deals is what made stores attractive compared to going online.
@@Aliens1337 umm, no
Getting the item without waiting for shipping is What makes going to a store attractive for me
if I want the item cheap, I get it from eBay
if I want the item now, I get it from a physical store
The fair and square pricing idea failed because people are stupid, and to say otherwise, proves that point
Isn't it sad that only when the company is circling the drain, that they finally hand the reins to a woman?
For a company started by a guy named "James Cash Penney", they sure are losing a lot of cash and pennies.
Lol
Savage lol
I felt like it was sudden too. I remember it being a pretty decent store to go to, then all of a sudden I no longer had interest in going. I still don't go when I'm at malls, if I'm looking for something specific and other stores don't have it, I always skip over them.
JC Penney’s was THE place to shop when I was a kid! I remember taking the JC Penney catalog every winter and make a list of what I wanted for Christmas. It was great!
I think anyone that was born in the 60s or 70s can identify with that memory. The best part was that they had such great sales, Santa always managed to put all the toys you asked for under the Christmas tree!
I think it'll outlive Sears but that ain't saying that much. I'm surprised Sears hasn't gone belly up already.
@Dr Demento If it does outlive Sears, it will probably be because they had the sense to fire Ron Johnson before he did too much damage. If Sears had done the same to Eddie Lampert they might have had a chance as well.
it only exists today because Eddie LAMEpert- same one who refuses to infuse any kind of monetary upgrades, bought them out of bankruptcy (literally)!
Eddie Lambert is just slowly cannibalizing sears and Kmart to his trust fund. Anyone with some actual interest in sears and Kmart could’ve turned them around. I miss sears and Kmart, more so Kmart than sears.
Sears only still exists because of Eddie Lampert aka fast Eddie as people refer to him as. He stepped down from the Sears Holdings Corporation but ended up making a bid on Sears and the bankruptcy court approved it. Even though they know for a fact Eddie was the one who ran Sears into the ground in the first place. Eddie Lampert does not know how to run an actual retail business, he's a hedge fund manager and that's all he knows.
Sears in Canada is gone!
You should do a video about why Costco,Sams club and Kroger sell gas
Alex Konoff yes! I would definitely be interested
And Safeway and Giant, some locations.
Joshua Atterberry well that would be the same as Sams club. Same brand.
And Meijer, and the 3 kmarts left
Warped Gas doesn’t typically make money for anyone.
I was a catalog copywriter for JCPenney. I left in 1997 after we got a new CEO who thought purchasing Eckerd Drugs made for good 'synergy' between the brands. He planned to install a catalog desk in every location. I joined the company right after the move from New York in the late 80s, and I had accrued a lot of stock value in the ensuing years... As soon as this 'synergy' started to roll out, those stocks began to tank, so I quit. For me, the decline began with this particular misstep, and I got out before I lost any real money.
Man i have been hooked watching all of your videos. So much interesting information you give, i just subscribed and i appreciate all this work you put into your videos keep up the great work
I remember when our J.C. Penney changed their layout. I remember absolutely hating it and rarely went back after it
Ô
When the store layout changed, even the employees didn't know where to find a pack of underwear. I haven't been back since.
Steven Jerkins 🤣🤣🤣🤣🤣
bro the store had changed you rude as fuck
We used to say we got designer clothes at Jacques Penné and Targé. Once I actually wrote my check to Targé 😂
A snobbish teacher that I had in high school would call them that. I told her that I got my clothes at Gohrahj Saylez. (Garage sales)
This one actually makes me a little sad. From about fifth grade up until my senior year of high school my parents would always take me to JCPenney to do my back to school clothes shopping. A lot of good memories, sad to see them go.
My grandpa provided for a family of 8 as a sole income earner as a manager of a JCPenny in the 50s-70s. I'm sure he couldn't have imagined their current decline. Growing up, every shopping mall had a Sears and JCPenny as the corner stones of the mall that most people went there primarily for.
Also, my experience with execs is that very few have any new ideas- the simply come to their next company with the same ideas as what worked for them in the last, whether or not its a good fit for their current company. I don't know if its arrogance or ignorance but it's all too common.
We are from the same realm and remember it as JCPenny not JCPenney like how this new realm wants us to think. Nice to find an old soul =)
I worked for JC Penney about 12 years ago. I got a job stocking shelves. On my second day at work, the manager came up to me crying and said she had to cut my hours. I was already part-time. There was literally no reason to stay there making minimum wage for a few hours a day. I still don’t get why they hired me in the first place if they couldn’t afford to pay me. The company has been tanking for a long time.
April Rivas retail is stupid
Their hiring practices are illogical.
Isn’t that the ‘07-‘08 recession? Probably why. I’m sure it wasn’t foreseen by the hiring manager.
Wow i think you made me think twice.
I don't know if they still do this, but McDonald's was infamous for doing this. They would hire 20 or more people at a time, just so they wouldn't have to give anybody 40 hours a week and then have to pay benefits. And, to top it all off, you would be scheduled for only 3-6 hours a week, or only had been there for an hour, when they would send you home and say they have to cut your hours even more!
Now I know Penney's and McDonald's are NOT the only ones who do this. But it would seem to me that these companies--almost all, I might add, complain how they can't get any help (go figure)--would not want to keep shooting themselves in the foot with this practice. But stupidly they continue.
And they don't know why Japan and other countries are outproducing American companies....!!!???
Love your videos this one is actually pretty insightful!
I used to work there for a couple of months in 2019, I was already part time and they would still give me less hours, I’m a college student and needed some money so I asked for more, they told me they would and before I knew it I was scheduled for ONE day in a month. I quit after that
I've worked at JC Penney for five years and I can say the major issues with the company come from corporate themselves. They are never on the same page with the operations team, the visual team, anything. They throw a hundred ideas at the wall hoping one sticks, and they also hope that one will turn everything around. They spend tons of money on new graphics and re-arranging the store every other month to "boost sales" They are also obsessed with Buy More Save More sales, where everything is retail price (which is outrageous) but you save a certain percent if you spend enough money.
The company still tries to push credit in any way possible, even if it means being deceptive to customers in order to get a credit card (not that this is uncommon for most companies). it's a sad sign of desperation in a dying business.
By the way, the "Fair and Square" pricing hasn't left, they just changed the name of it as Extreme Value, or EveryDay Low Price, it's the same concept. More and more things come in to the store that way.
You speak 1000% true. My friend works for corporate. It's not just that they are at odds with operation, they are at odds internally.
I remember when JCPenny sold SouthPole and it was the hip thing to get during the late 2000's 😂
Hugo Perez I miss it!!!
Yesssss
I was in looove with SouthPole, I got their clothes from Mervyn's lol
Or tap out
Southpole defined my high school years. Class of 2010.
Former social media rep for JCP here. and I have a family member who was been with the company for nearly 20 years. The only comment I can make adding to this is the Johnson Era led to phasing out catalogs as well. Not only did the company have a large middle income "mom" demographic, but catalogs led to a very popular demand from the older, more home bound clients. To this day they still get people commenting on their Facebook asking how customers can get catalogs.
So in my eyes, Johnson is solely to blame.
The Board of Directors hired him.
Worked there as a Sales Associate from Summer of 1986 to the Fall of 1988. The emphasis was always on pushing credit applications and ordering from the catalogue. Sales during those years were fairly decent, but there were weeks when I would only be working 25 hours. Once I left Penney's, I never looked back at working retail ever again. Oh, and when you got hired, you were (optionally) given 1 stock for every year you worked there. Once you left their employment, they cashed it in and included it in your final check.
Fair-And-Square Pricing was a lovely idea. Previously, clothes were priced above their "real"/"intended" value and brought down to it (or maybe a bit below) by sales, preying on how humans perceive value; now, all of that rigamarole is gone.
It turns out that said rigamarole was part of what made humans value the clothes in the first place. Take away the "incredible deal" and you take away the satisfaction of a good purchase; take away the (inflated) "normal" price and they don't "feel" as valuable as they would have with a different price tag.
Humans are weird.
The coupon leeches aren't really customers that any business should want. JCPenny needed to shed all those people as customers and shrink number of stores and eventually get out of shopping malls.
Someone did an experiment where they had people write down the last two digits of their Social Security number and then asked them how much they were willing to pay for stuff, and the people who wrote down the higher numbers were willing to pay more money based on that random number alone.
Truth. I worked at a Macy's owned dept.store 30 years ago. We would get the merchandise in priced at X amount. A week later we would get a "tom tom" to mark it up. Then a week later it would go on sale for like 25% off. Weird.
Too bad that scheme basically killed them lmfao. Guess that's what happens when you hire a tech bro to run a clothing store.
@@davidmckean955 I'm not talking about coupons, I'm talking about sales. IE, come into the store, everyone can buy X item for Y% off, no coupon needed.
I work at jcpenneys and I honestly hate it
The managers are so shady and honestly the worst they think they are so much better
I get into trouble when I don’t get a certain amount of credit card sign ups in one day I should quit but I need $$$ 😭😭
Kayla H so true I have that same problem
Damn hope you found a better job
That’s a problem a lot of clothing stores have. They prioritize credit over actual sales numbers and it makes no sense. Yes people who get store credit cards will generally buy more stuff, but what’s being sold NOW is also important
Winged Mirage yep credit=sales!! It’s funny because that was the motto at one of my jobs. I was one of the highest selling sales people I worked part time but my sales looked like a high performing full time employee I wasn’t very good at the credit aspect because I personally don’t believe in store credit cards. I debunked their theory and all it did was upset management.
Kohl's always tries to push their credit cards. You do get a discount for signing. I wonder if they penalize their cashiers.
Thank you sir, beats going to college to learn this stuff, you make it easy to understand.
I saw the writing on the wall when I found that my local JCP store had gotten rid of their staff in the shoe department in favor of messy, Ill-kept self-service racks. Frustrated, I went over to the Von Maur store and gladly paid $200 for my shoes because there was an employee who cheerfully took the time to find me what I wanted-and in the right size. I haven’t shopped at JCP since.
As a kid, I remember the nice helpful ladies that would assist everyone in finding shoes. Long gone now
I worked there during the Ron Johnson overhaul. That was a huge mess. I was at the main ordering desk (often mistaken for the manager/help desk) and I got many complaints daily about it.
JCP was already declining in the late 90s because of internet shopping. Circa 2000 they laid off all their managers (college degrees) &replaced them with supervisors (no degree necessary)
.
@@electrictroy2010 That was due to a trend in downsizing to up money. Ever wonder why every sitcom had a downsizing episode in the nineties no matter what the market was? It was part of the new business practices ushered into that era.
I came into the company after Johnson for the call center and heard horror stories about what it was like under him. The new CEO took A LOT on his plate and changed a lot for the better but the task to save the company post Johnson is seeming impossible.
Also, since we get store calls into the center, my heart goes out to store employees for real. I've heard customers yelling in the background, I've heard employees sounding absolutely overwhelmed and stressed out. We get heat in the call center too but at least we can by cozy in jeans and a t shirt. And if we have to roll our eyes over whatever nonsense is going on, we can usually do so. And we're not sweating bullets to open credit cards just to make hours. Hang in there, store employees! We feel for you.
Exactly. That idiot didn't listen to the customer or the shareholders. Loser.
@@LisaGemini and didn't even run a test store. Techies might be very booksmart but it's rare to see a very booksmart person with an ounce of common sense.
As a current worker at JCP, I can tell you that our corporate told us we're not even allowed to keep coupons behind the register anymore and we're supposed to make the customers look them up themselves, which i think is a little unfair. Also, with the credit cards when you apply you can get 15% off, but your credit has to be good and you have to be approved to get it. and yes, they do cut your hours if you don't get enough applications, it's currently happening to me. i can't do anything about my hours though since I'm only part time and i need a job to pay for college.
That's just so stupid of jcp
Same thing happened to me when I worked there
The majority of these large chain stores started going down hill when they were sold to corporations that tried to get their money back quickly by raising prices, cutting employees and high credit rates and the biggest, decline of their customer service.
Your analysis hit the head right on the nail. JCPenney's was primarily a middle class catalog company. I work for the company for a year and the business model was horrendous and you could see that it was alienating older women and mothers who look for good deal when shopping for their families. It is so sad I hope that it survives but I absolutely have no idea if it can. Generations in my family have shopped there and I look forward to going when I was a child and a young person now it's depressing.
You should do a video on GameStop. It was a fun place in the past. Now it's retail mess.
That's simple people are buying digital games now killing game stops business they also got the reputation of ripping people on on there used games so with all that they now have to sell collectables becuse Amazon and Walmart and just about any other big box store sells video games as well
eBay killed GameStop as well... Why have a middle man that sells your game back to you for pennies when you can get $30-40 on eBay etc...
Sanic You have to deal with shipping, taking pictures, fees, and possible returns.
@@bandombeviews6035 Better than the 25 cents I would get from GameStop though...
As a casual gamer, the only time I bought anything from GameStop, I bought two games a week apart from each other and neither one would load. Not doing that again.
I still shop there because the prices are still reasonable, and it’s usually more organized than Macy’s or the other overpriced department stores nearby.
I started shopping there because it's one of the places I can consistently find tall size shirts.
Macy’s, lord and Taylor, Nordstrom etc have more luxury items. Jcp is definitely more affordable but I go to the others to splurge. It’s a shame because they should all be able to exist
Cely We still shop at JC Penny, too. I always find a good bargain.
@@Brimshae Check out the tall Foundry brand. My favorite tall shirts at JC Penny. Combining in store and online shopping gets you the size and color you want. They often have items online not in store.
@@rosssmith9870 I'm wearing a Foundry shirt right now, thank you. :-D
My mom worked there when Ron took over and she said that the employees, especially those over 40 were picked on. She was told that she wasn’t dressing modern enough and were kind of picking on the older employees. I think they were trying to get employees that didn’t fit the image they wanted to quit. I agree with what the video said about a lack of urgency to get to the store since they didn’t have coupons or sales anymore.
The last time I was in a JC Penny, the selection was crap. It's easy to see why they are going under.
Do you remember it as JCPenny or JCPenney ? Which realm you from?
My mom still shops there and I do as well. Mom misses Montgomery Wards as well.
My grandma enjoyed that store, but she always called it Monkey Wards lol
Same, I have a mall nearby me that has a jc penny in it and has had it since the mall was made I think
U got no drip
I remember going to JC Penneys a lot when I was a little kid, but that one eventually closed
Redmond lol the comment above you says that they called it jc penny’s look what you did
@@bruskbmxbrusk They said "I always called it" so.... Critical Mission Failure for you.
Stoopio's Productions yeah but people make new comments and comments move I made the reply a day ago so I’m saying that a day ago that happened sorry
@@bruskbmxbrusk I'm almost certain we're talking about the same comment. It was made by Jake Haze.
Stoopio's Productions exactly ;)
The JCP Wish Book at Christmas time was the Holy Grail of the season. Every kid couldn’t wait to get their hands on that book and circle what they wanted for Christmas. I still remember ordering “ZELDA II - The Adventures of Link” from JCP but it didn’t come in time for Christmas and we got the call in early January to come pick it up.... it was the longest car ride of my life.
Great video. We actually spoke about this in my first week in my Marketing Management course. It helped a lot.
I always preferred the quality of Penny's over SEARS.
Both suck
I still have some Arizona shirts going strong since the late 90s
As a former employee of JCPenney, their management also sucks.
As a former employee of Belk, I hope it ends up on this channel. Their management is worse.
Shortandsalty _ They probably had some of the most incompetent management ever.
That would be an interesting episode.
Parisian was better than Belk, but I love there sales
You must live down south there is no Belk department stores in Michigan I heard they are in the southern states.
As a recently retired clothing store owner I can say that the analysis presented in the video is spot-on. Customers don't know who Penny's is. They have moderate to lower-end merchandise in a netter to upscale setting. It confuses customers and drives them somewhere else where they are confident with what they are dealing. Additionally, many stores are anchored to long-term commitments in malls (itself the basis of the wrong image) and this is a big cost factor that really puts pressure on margins.
I feel like there are two types of JCPenney stores now - the older ones in traditional malls that are always empty, haven’t been updated since the 90s, and are basically on the verge of closure. But there are also a lot of newer JCPenney stores in outdoor lifestyle centers that are way nicer, more modern, and have a bigger and updated inventory. It’s interesting how this dichotomy exists, the newer model could certainly keep the business afloat if they implement them everywhere.
I went into a JCPenney a couple days ago. I saw maybe 2 or 3 other humans in the whole store. I think I even saw a tumbleweed blow through.
"Tumbling Tumbleweeds" Sons of the Pioneers 1944
As a current JCPenney associate, I can say that people just aren’t coming in as much as they might have in the past. I’ve had 8 hour shifts where I wouldn’t see people coming in (whether it was to shop, browse, or pick up an online order).
There’s also always a constant staffing issue where we just don’t have the people when we need it but will have 5 people in a department on a Wednesday afternoon in a winter storm. I tried calling in sick because of laryngitis once and was on hold for an hour before I decided to get in the car and drive there myself (while still on the phone) to let them know I couldn’t make it in later that week. Building off the fact that they’re constantly understaffed at the worst times, it gets to a point where sometimes there’s only 1 person working an entire department, so they’re stuck at a cash register and unable to leave to help any customers who require help.
There’s also the ridiculous fact that they cut hours if you can’t get a specific ratio of credit card applications to transactions. I’m already working part time, so it becomes pointless for me to show up and work 3.5 hours a week when I’m completely free for 6 days of the week since that won’t even cover gas.
Their management is also questionable. Literally last year, I had asked for 4 weeks off cause I was travelling overseas back to Asia and I had requested it in person 8 months in advanced and had it approved later that week. Fast forward to me coming back from my family trip and I have a letter saying that I was fired for not showing up to work for 30 days. Honestly if you aren’t allowed to have employees gone for 4 weeks, don’t tell them they can have 4 weeks off then (also if you’re going to send an employee a letter saying their employment is terminated, check the spelling of their name first)
Last time I was in JC PENNY, I couldn't get waited on, and there was one cashier on the floor with about 15 people in line. I said, " I'm not doing this" so I took my stuff back, left the store, and have never gone back. That's been about 15 years ago. They installed the Sears model for destroying the company!
I worked as a temporary associate at a JCPenney Store just this January, I was 16, it was my first job and they did not train me, they had another teenager with minimal experience show me a few things but that was all. I was often overwhelmed or anxious pacing around the store looking for older experienced co workers to help me, and I wasn't always able help the customers. On Black Friday they threw me onto the cash registers during the flood of customers and I had NO prior training on the cash registers. It was rough but I always did the best I could and delivered great people skills. Sincere shoutout to the wonderful co workers I connected with ❤ I hope you all are doing well.
-Mae
RIP JCPENNEY 🙏
The JCPenney in my area has always been crowded especially during the holidays. Still is.
Do you live in the Jersey City area because there's a Sears and JcPenney still there with tons of people in the Newport Center
jordan x Same with both of my local JCPenney stores in Maine and New Hampshire
Ron Johnson’s idea to do away with coupons and sales was the downfall of Penney’s.
Combining that with an untested re-merchandising of the stores at the same time was incredibly stupid.
The company decline happened way before Johnson took over. The market leaders don't depend on sales or coupons today. All the retailers like Gap, Gymboree, Payless, Banana Republic, etc, who focus on discounts to drive sales are either gone or struggling. H&M, Zara, Forever21, etc all use a price structure similar to "Fair & Square".
I remember when the transaction happened, and my middle-aged mother not being too happy about it. She always loved her coupons that would come in the mail. So that is just one example of sales that dried up during that time.
This is an important point:
Companies train their customers (Venti instead of large, using rewards programs, etc.).
By abandoning the culture they created they abandoned their core customers.
Horrible mistake
It’s my first job and I’ve been there three years. Over all I love working there and I’m devastated with everything that’s happening especially since the pandemic. 200 more stores are closing so were down to about 600. Luckily my store remains open (for now) idk what the future will bring but slowly I’m losing hope.. so many of my favorite coworkers are gone or are leaving. I don’t even know who recently bought out jcp.. it makes me sad 😞
They tried to go high class instead of staying with the working class people!!
I think a lot of stores are doing this now while the economy is good, but JCPenney tried this far too early and died before they were to be able to recover. But I can understand that this was one of Penneys selling points, and it's foolish to change that without considering timing.
Walmart has the working class covered. You cant compete with Walmart.
@@GMULEMAN ... Nope.
What?
Meanwhile Sears is stuck 25-30 years ago without upgrading
The fair pricing bit is an excellent example of perception shaping reality... many shoppers want to "feel" like they're getting a deal, so companies who markup artificially then advertise "discounts" make out well, while honest shops with modest everyday prices get passed on.
Tragedy.
Shooter Q Kohl’s does that. They have “deals” on shirts and show the original pricing and the price you’re getting the shirt or whatever item of clothing you’re buying. This way, if I buy my $20 shirt that shows it was $28 before, I feel like I’m getting a good deal, but the reality is Kohl’s always is selling those shirts or other items of clothing for that price.
I’m a Gen X’r and grew up with JC Penney. Even now, they have great, reasonably priced clothes-particularly the Worthington and A.N.A. lines. I live in metro Detroit and remember the clear delineation of the Ron Johnson years. Prior to his changes, there were lines of customers at all the cash registers. They really didn’t have enough associates for the volume. The door buster sales they regularly had pulled people in consistently. After him, there are now more associates than customers. I still go from time to time because the clothes are still good. I get lots of compliments and people can’t believe it when I tell them I got things from there. I don’t know how long they will survive though, but I’ve heard that malls are subsidizing them to avoid huge vacancies.
I remember flipping through the Christmas catalog in July with my sister as a kid in the 1990’s. We loved checking out the cool toys.
My local JCPenney is closing in about three months. It looks depressing there. Unorganized, empty shelves, no one around, it has seen better days.
Avery Lopez-Baines bot
Lmao dude, i just saw u on a sushi making video with Hiro. You're everywhere haha!👍
Avery Lopez-Baines that’s actually really sad to think about
They announced it three months in advance? That's weird.
Lo I see you everywhere my dude. I work at jcp
I am a current JCP employee. I can vouch for this. We are one of the most profitable stores in our state, but we are still in decline. One of our biggest sellers is on my shopping, which is killing our store.a lot of people complain about the prices because we have two of them, because there's not many stores left. The layout sucks, and one of our biggest pushes is selling the JCPenneycards. If we don't get enough in a week, we could cut hours and eventually fired. It's not that easy because not a lot of people want them, since there's such little stores left in America. As soon as I quit, I'm never coming back. The store is awful
Surprisingly enough, the JCPenney here where I live is still in business. The mall it was attached to is gone, as well as the Sears that was at the other end of the mall. All gone, but JCPenney is still hanging on. The mall has been replaced with outlet stores.
As a jcp employee for 8 months I can say that the people work hard and it is annoying having the managers on our back for credit card sales but after all it is what keeps the company somewhat stable. I rly hope this store does not go because that means so thousands of people will lose their jobs.
They're not earning enough pennies.
Dagan Ward L
No, they're focusing on pennies when they should be nickel-and-diming.
I SMELL PENNIES!!
And JCPenney was briefly a penny stock, trading below a dollar a share. The stock price as I'm typing this comment is $1.26, down from yesterday's close of $1.31. At least it's still in the S&P small cap 600.
VERY PUNNY!!! XD
I remember when Johnson took over JCP, he put all the big girl clothes upstairs in the corner by the curtains. All the skinny girl clothes were downstairs by the entrances
It's the same for Men's Big and Tall, it's upstairs in a Corner and all the regular sizes are by the walls downstairs
I worked at JCP for a bit. Ron tried to replace the middle class mom with trendy richer people. They even tried to sell super weird designer furniture and home good made by architect Micheal Graves. It was either too expensive or too strange (remember the Hitler Tea kettle? Yah that was part of it). They also tried to replace cash registers with apple tablets that had card readers. This confused customers who couldn't find the register and also people who had cash couldn't make a purchase as it was card only. This killed lots of smaller impulse sales, and lower income people who don't have bank accounts or make their money in cash like waiters.
Great job with your video and information. I worked for JCPenney for 15 years and I was worried this would not be an accurate video but it really was. You have a very clear understanding of the events that have happened. The main thing that is missing from this story is that activist investors bought a huge chunk of the company, essentially buying themselves a seat at the board. They insisted on the replacement of Ullman with Johnson. Hmm...did you work there?