Starting a Coffee Business 01: Branding

We're stepping into our 13th year in the coffee industry and have seen an immense evolution of so many different facets of coffee. In this series over the next few months, we'll be breaking down all we know about what you need in order to start a coffee business of your own in this current landscape! In this episode, we are talking through the very foundation of business: branding.

[@larrymelman]

I live in Chandler but I've never come in because I don't know a damn thing about "coffee culture" and I don't want to look like a moron. I've suggested several times that you offer classes or info sessions or etc. for me and all my fellow morons. But you don't seem to monitor comments on your social media so I think I've been wasting my time. I guess I'll stick with my K-cups.

[@SagebrushCoffee]

We gave a thorough reply on the last video in response to a similar complaint you raised. We would love to have you in and talk to you about coffee culture and we offer classes pretty much every other week.

[@larrymelman]

@@SagebrushCoffee Oh gee, you changed your response after I already replied to it. I don't get notified of that, you know.
If by "thorough reply on the last video", you mean "How to Get Started Brewing Coffee at Home", I don't see any such reply to what I said there.
And if you "offer classes pretty much every other week", I am completely unaware. Please put this in your emails. Otherwise, how would anyone know?

[@phoenixsoles254]

It’s on their website.

[@larrymelman]

@@phoenixsoles254 Thank you for that. I had no idea. And there was one today, in fact it's probably going on right now. Couldn't they have just said that? I don't know if it's worth $40 to "calibrate my palate", I'll watch for a "Coffee For Dummies".

[@wolverines747]

I don’t think Sagebrush is the issue here. Just show up, ask for a Betty and you’ll be fine.