Immersion Coffee Brewing Is Better Than Percolation

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  • เผยแพร่เมื่อ 10 มิ.ย. 2024
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ความคิดเห็น • 2.2K

  • @calebhightower6676
    @calebhightower6676 2 ปีที่แล้ว +4055

    James calling the ek43 a “stock and common grinder” feels like giving your house a deep clean, and then when guests come over, apologizing for “the mess”

    • @nickschwear1610
      @nickschwear1610 2 ปีที่แล้ว +88

      This is such an underrated comment lol

    • @casedistorted
      @casedistorted 2 ปีที่แล้ว +62

      I’ve seen some hand grinders for coffee that cost more than $500-600 or more. It’s insanity.

    • @boglin
      @boglin 2 ปีที่แล้ว +47

      @@joshuastrickland5264 went to trader joes for the first time the other day, they have a grinder in the store you can use. i also went into a local coffee shop and they said they can grind whatever i bring in. so try that

    • @makaylalawrence9085
      @makaylalawrence9085 ปีที่แล้ว +15

      @@joshuastrickland5264 In addition to your local coffee shop(or if you don’t have any smaller options), most Starbucks locations will also grind your coffee for you.

    • @Shadowguy456234
      @Shadowguy456234 ปีที่แล้ว +4

      Welcome to our world

  • @SK-iv4ml
    @SK-iv4ml 3 ปีที่แล้ว +2486

    I like to think that James doesn't use any hair products but rather the amount of coffee he drinks makes his hair stand up the way it does

    • @thesoundpurist
      @thesoundpurist 3 ปีที่แล้ว +21

      Eh eh , quote of the day

    • @jenateuber6967
      @jenateuber6967 3 ปีที่แล้ว +33

      I came to the comments just to look for hair commentary

    • @smartgorilla
      @smartgorilla 3 ปีที่แล้ว +85

      It's the static from the grinders

    • @danchaquico4525
      @danchaquico4525 3 ปีที่แล้ว +20

      In a previous video he shared the shocker he only has a couple cups a day (definitely not stalking him or anything)

    • @smartgorilla
      @smartgorilla 3 ปีที่แล้ว +2

      @@danchaquico4525 I have one to wake me. It seriously looks like weak tea sometimes...what is light coffee

  • @BodyweightWarrior
    @BodyweightWarrior 3 ปีที่แล้ว +2636

    The David Attenborough of coffee

    • @gensgtbob8648
      @gensgtbob8648 3 ปีที่แล้ว +28

      hahaha, honestly I would love to see James Hoffman mucking it through the jungle to get to a coffee farm

    • @brookslokey8660
      @brookslokey8660 3 ปีที่แล้ว +7

      Nailed it

    • @shermano2153
      @shermano2153 3 ปีที่แล้ว +5

      Attenborurgh is good. But i always thought James Burke.

    • @bigdeank
      @bigdeank 3 ปีที่แล้ว +5

      Needs to narrate a coffee documentary

    • @georgegardner7091
      @georgegardner7091 3 ปีที่แล้ว +4

      Low-Fi Calisthenic tutorials meets the king of tasty smooth coffee narration. Lady’s and gentlemen- the ultimate crossover

  • @bobstar2683
    @bobstar2683 3 ปีที่แล้ว +163

    That "stock" coffee grinder costs as much as a small car.

  • @TheBigRig02
    @TheBigRig02 3 ปีที่แล้ว +2377

    The hype for James’ Aeropress video can’t get any higher at this point.

    • @ruisearts
      @ruisearts 3 ปีที่แล้ว +5

      Indeed

    • @MJM703
      @MJM703 3 ปีที่แล้ว +14

      It's have been few years now :D

    • @AyAy008
      @AyAy008 3 ปีที่แล้ว +33

      I've been using his "unofficial" method for a while now, from the "Latte/cappuccino at home" video.
      The coffee comes out so incredibly bright and sweet with zero bitterness that it often makes me wanna put my V60 away.

    • @omarek555
      @omarek555 3 ปีที่แล้ว +10

      @@AyAy008 Got my aeropress yesterday and tried a couple of methods, i must say that i also enjoyed the recipe from James the most. Really sweet, not bitter and great with milk.

    • @Koyel.Lahiri
      @Koyel.Lahiri 3 ปีที่แล้ว +8

      He's giving us an entire (Squarespace) website, isn't he 😎

  • @tonywoy
    @tonywoy 3 ปีที่แล้ว +2088

    James: "This common grinder, EK43"
    Me: *crying in peasantries*

    • @korneliusf.5848
      @korneliusf.5848 3 ปีที่แล้ว +14

      my thought exactly:)

    • @PCT6566
      @PCT6566 3 ปีที่แล้ว +27

      As if getting a Zero isn't already a hard enough goal for me...

    • @fridgemagnet9831
      @fridgemagnet9831 3 ปีที่แล้ว +103

      @@svgPhoenix cries in bought ground coffee

    • @moopet8036
      @moopet8036 3 ปีที่แล้ว +144

      @@fridgemagnet9831 cries in aisle 4 of Aldi.

    • @krytenfivetwothreep2485
      @krytenfivetwothreep2485 3 ปีที่แล้ว +20

      @@moopet8036 cries in Happy Shopper instant

  • @rmongiovi
    @rmongiovi 3 ปีที่แล้ว +535

    To me, the advantage of immersion is that it keeps the contact time between coffee and water independent from grind size. With pourover both technique and grind size impact contact time, as alluded to in the video. By making them independent you allow diffusion rate to be controlled via grind size while you manually control contact time. That's an extra degree of freedom in tuning your recipe.

    • @michealpersicko9531
      @michealpersicko9531 2 ปีที่แล้ว +24

      Which is one of the reasons why products like the Hario Switch or the Clever Dripper are fantastic since it works like a french press you get the benefits of immersion brewing without a silty cup of coffee.

    • @impaque
      @impaque 2 ปีที่แล้ว +4

      @@michealpersicko9531 But still, the drawdown can be stalled by the grind size, unlike a french press

    • @ginger88895
      @ginger88895 2 ปีที่แล้ว

      a simple large container gives the most variable... i brew my coffee this way and so far i personally like the result

    • @cococock2418
      @cococock2418 ปีที่แล้ว +1

      No. Pour over is superior.

    • @jaimep3432
      @jaimep3432 ปีที่แล้ว +4

      @@impaque its worth the trade off. French presses are a pain in the ass to clean and deep clean

  • @avosmash2121
    @avosmash2121 ปีที่แล้ว +68

    I enjoy coffee very much but hardly ever been worthy of the label coffee snob. I enjoy cheap joe at 711 same way I enjoy it at a fancy cafe and rarely know any difference nor could I tell you how most of these brewing devices work or explain terminology of beverages. But I ADORE. THIS. CHANNEL. You have the most pleasantly soothing voice, near ASMR like in quality, and you are so passionate and ethical and down to earth and even historically educational in your delivery. I could play you to relax anxieties or to fall soft down to sleep or focus on tasks . No crazy annoying bells and whistles. Just a man who loves his coffee and wants to share how you can enjoy it better too. Wish there were many more channels like you.

    • @ianmiles2505
      @ianmiles2505 ปีที่แล้ว

      Wpuld make a good psychiatrist. If anyone would be able to dissect and understand neurosis it would be James.
      Hmmmm, Barristas and hairdressers.

  • @josephtornquist4215
    @josephtornquist4215 3 ปีที่แล้ว +439

    At this point I watch these videos for two reasons:
    1) to learn about coffee
    2) to read the always-hilarious comment section

  • @peterpan-nr1to
    @peterpan-nr1to 3 ปีที่แล้ว +1557

    "... but the Aeropress is something we will talk about another time." - I literally shouted out: "BASTARD!"

    • @giri404
      @giri404 3 ปีที่แล้ว +6

      @peterpan I came to comment exactly the same :D , guess you own an aeropress too?

    • @UserNameNiemand
      @UserNameNiemand 3 ปีที่แล้ว +17

      Same thing that crossed my mind, it went "you cheeky bastard") man, that was right in the face)
      Anyways, I've already mastered so many ways to brew with aeropress, that I'm just hoping to know something new)
      I've finally invested in comandante and now any aeropress recipe is a good recipe for me.

    • @Charles-wu3lh
      @Charles-wu3lh 3 ปีที่แล้ว +13

      You are in good company. I must confess that it brought out my inner Samuel L Jackson.

    • @mangamaster03
      @mangamaster03 3 ปีที่แล้ว +3

      It's like Alton with his "that's for another show"...

    • @10100110101
      @10100110101 3 ปีที่แล้ว +1

      😂

  • @jeremyhunter2319
    @jeremyhunter2319 3 ปีที่แล้ว +91

    "a fairly common and stock grinder, in this case EK43"
    that thing costs more than what I earn in two months.

  • @davoufoods4144
    @davoufoods4144 3 ปีที่แล้ว +586

    Not only does he have the most expensive coffee collection , he probably has the most expensive sweater collection also .

    • @Dontbustthecrust
      @Dontbustthecrust 3 ปีที่แล้ว +49

      And hair gell collection.

    • @firebush1343
      @firebush1343 3 ปีที่แล้ว +44

      So many glorious spoons too.

    • @varunprasadathi1161
      @varunprasadathi1161 3 ปีที่แล้ว +21

      My man James, spending on the right stuff

    • @albertogonzalez01
      @albertogonzalez01 2 ปีที่แล้ว +3

      This man looks like
      Wee Dingwall the carton from Pixar movie brave

    • @user-lv7ph7hs7l
      @user-lv7ph7hs7l 2 ปีที่แล้ว +21

      @@varunprasadathi1161 I recently realized his videos contain like a million bucks worth of coffee gear. I assume the sweater expenditure is comparable.

  • @drcodyfehrman
    @drcodyfehrman 3 ปีที่แล้ว +1595

    James “this common grinder” Hoffmann.

    • @janicelee4447
      @janicelee4447 3 ปีที่แล้ว +30

      hahaha i laughed at that too

    • @tolga1cool
      @tolga1cool 3 ปีที่แล้ว +47

      I made the mistake of looking it up, assuming it would be somewhat affordable given how "common" it is. Boy was I wrong

    • @neosinan1
      @neosinan1 3 ปีที่แล้ว +37

      *with list price of 4300$

    • @MelindaGreen
      @MelindaGreen 3 ปีที่แล้ว +7

      You don't have one? I have one and it's verry niz.

    • @tolga1cool
      @tolga1cool 3 ปีที่แล้ว +4

      @@neosinan1 Well. Ordering there you're getting ripped off. Amazon isn't always the cheapest

  • @marley7145
    @marley7145 3 ปีที่แล้ว +847

    Oh great, now my French press is insufferably pleased with itself.

    • @toomanymarys7355
      @toomanymarys7355 3 ปีที่แล้ว +145

      It is French..... ;)

    • @andreakoroknai1071
      @andreakoroknai1071 2 ปีที่แล้ว +9

      we all have someone we want to send this video and be like: SEE!

    • @SirBojo4
      @SirBojo4 2 ปีที่แล้ว +1

      @@toomanymarys7355 Shhhh, some person is going to go all political and use the word Krauts each sentences...

    • @spamcan9208
      @spamcan9208 2 ปีที่แล้ว +1

      @@SirBojo4 I hear the Germans are using their kraut space magic to design a superior version of the French. I predict the French press will surrender its market share within 6 weeks to the kraut's promotional blitzkrieg.

    • @ffwast
      @ffwast 2 ปีที่แล้ว +3

      @@SirBojo4 What about the krauts?!

  • @jkim8145
    @jkim8145 3 ปีที่แล้ว +112

    Thank you for this! I get so many customers “shamefully” admitting that they use a French press when I ask them for their brew method if they want their beans ground, and I always have to tell them there’s nothing shameful about it. French press is nearly foolproof and makes a good cup. But what really intrigued me was your ad for morning brew, James. Now I’m thinking about all those prizes you’ll win for hitting your link sharing milestones.

  • @TravisHam
    @TravisHam 2 ปีที่แล้ว +197

    7 months ago I was considering better alternatives to the Keurig I'd been using for years. This video was a huge reason I opted to switch to a French Press. As I'm out and about throughout my week, I'm consistently grateful & amazed that the coffee I find most delicious is the coffee I brew at home. Thanks James!

    • @cchoi108
      @cchoi108 ปีที่แล้ว +18

      Totally agree. French press all the way. Cheapest, easiest, greenest, and apparently a good way to compensate for random coffee that may end up in your kitchen or office. Pro tip, I don't actually French press. I use my yeti thermos to brew. I pour out a little at a time into my cup and for the last bit, I use a really fine mesh tea strainer. And then for the afternoon, I brew again for a subtle caffeine hit to get me past 3:00 p.m.

    • @jjryan1352
      @jjryan1352 ปีที่แล้ว +2

      Or just add hot water to coffee. Same as tea.

    • @NachaBeez
      @NachaBeez ปีที่แล้ว +4

      @@jjryan1352 that’s basically the whole idea of the French press. It just also has a built-in filter so you don’t end up drinking coffee grounds.

    • @JadeNeoma1
      @JadeNeoma1 ปีที่แล้ว +3

      If you like the french press but want to try a paper filtered method, keeping immersion as your method, try the clever dripper. James Hoffman has a video on how to use it and Imo the biggest benefit is cleanup, cleaning a french press isn't a lot of work but it is more than a little annoying. The clever dripper is an upside down french press with the metal filter swapped out for a paper one that you can just lift out and bin. I also find its easier to control temp as it isn't glass which absorbs more heat from your coffee

    • @jjryan1352
      @jjryan1352 ปีที่แล้ว

      @@NachaBeez not the same. The grounds fall and settle themselves. The Press is a plunger to force that. Some grounds do escape, and there is immense pressure as you press down hard on a glass tube (no thanks). It's possible the hot coffee could even spray out. And cleanup is a hassle. Using a simple strainer can separate grounds. A new comment here references an interesting device that pulls up. Sounds like it would bypass the pressure problem.

  • @tommy_lyon
    @tommy_lyon 3 ปีที่แล้ว +1069

    The aeropress trolling has really ramped up a notch in recent weeks.

    • @ruisearts
      @ruisearts 3 ปีที่แล้ว +2

      How so?

    • @tommy_lyon
      @tommy_lyon 3 ปีที่แล้ว +23

      @@ruisearts last week's Aeropress technique domain on the Squarespace sponsor, this week the cheeky little wink at the end of the video.

    • @tommihommi1
      @tommihommi1 3 ปีที่แล้ว +11

      @@tommy_lyon wow I completely missed that last week th-cam.com/video/D8zqp3CgcbA/w-d-xo.html

    • @ruisearts
      @ruisearts 3 ปีที่แล้ว +3

      Well spotted!

    • @stirfryjedi
      @stirfryjedi 3 ปีที่แล้ว +9

      Based strictly on reading comments here after pausing a mere 16s into the video, I am finally accepting fate and buying an aeropress.

  • @NoName-ot8uu
    @NoName-ot8uu 3 ปีที่แล้ว +476

    That knowing nod that an ultimate guide is coming...

  • @johnelder150
    @johnelder150 3 ปีที่แล้ว +106

    Explains why my initial attempts at cold brew tasted so awful, sometimes almost as sour as vinegar. Once I got my grind size larger, I got delicious brews. Yet, I had used very find grinds with my blade grinder and had really enjoyed French press coffee. Thanks for helping me make a little more sense of my world!

    • @TatharNuar
      @TatharNuar ปีที่แล้ว +6

      I'm planning on experimenting with different roast levels with my immersion cold brew. I keep seeing stuff online saying that cold brew works best with lighter roasts, but that wasn't my experience when I tried it with a darker roast I bought by accident. The same coffee tasted like a hot mess of astringency through a Mr. Coffee, but was really pleasant in my Hario Mizudashi.

  • @baldbadger7644
    @baldbadger7644 ปีที่แล้ว +71

    I really appreciate the fact that James just spoiled the result in the title, letting people who don't care the experiment know the result right away, and at the same time delivers clear reasoning in the video. This title will not let James make more youtube money, but he does it anyway because he wants to let more people know coffee better

  • @DragonballG.
    @DragonballG. 3 ปีที่แล้ว +187

    James’s combination of geek chic, composed speech and subtle charm really is a joy to watch, immense coffee knowledge aside.

  • @elbkornz
    @elbkornz 3 ปีที่แล้ว +140

    We’ve all made it through 2020. Think we deserve the aeropress video

  • @NoamCat
    @NoamCat 2 ปีที่แล้ว +52

    This is an amazing, simple technique. You actually don’t need a French Press for this. I just used this method with the same ratio in a Pyrex measuring cup. No straining necessary - I just poured it slowly and had no sediment in my cup. This is the first time in a while that I’m drinking black coffee. Thank you James.

    • @Bob_Adkins
      @Bob_Adkins ปีที่แล้ว +11

      True! I dispensed with the French press plunger and pour a whole liter through a stainless steel cone filter. French press taste without the sludge!

    • @RedSaint83
      @RedSaint83 6 หลายเดือนก่อน

      @@Bob_Adkins Same. Also, easier to clean. Cleaning the plunger is the worst.

  • @TJDawgs72
    @TJDawgs72 3 ปีที่แล้ว +48

    My go to is always immersion...I love my French press. I’ve been using the preferred “Hoffman” process recently with it as well and wow...what a difference! I’m really surprised what letting it sit for 4 minutes at the beginning does for my brew. Truly an amazing cup of coffee every time. Thanks for another great video James.

  • @jonerlanc
    @jonerlanc 3 ปีที่แล้ว +142

    I’m going to pass out with happiness when the aeropress video drops 😂

    • @soder82
      @soder82 3 ปีที่แล้ว

      Yeah, what a cliffhanger...!

  • @jackmattison6802
    @jackmattison6802 3 ปีที่แล้ว +286

    So when's the cinematic hype-trailer for the Aeropress video going to drop then, James?

    • @rossmaclean2
      @rossmaclean2 3 ปีที่แล้ว +2

      April 1st is my guess

    • @Blamm83
      @Blamm83 3 ปีที่แล้ว +2

      "in a world.."

    • @Grogeous_Maximus
      @Grogeous_Maximus 3 ปีที่แล้ว +1

      It's going to be a 10 season Netflix TV show. Just wait and see.

    • @thickmike
      @thickmike 3 ปีที่แล้ว

      He’s got Redd Pepper to do the voiceover

  • @robbarchard
    @robbarchard 3 ปีที่แล้ว +26

    Blind taste test when you're alone:
    Set two cups on a lazy susan, give it a gentle spin while you walk away, come back to not knowing which cup is which.

    • @cg8397
      @cg8397 3 ปีที่แล้ว +5

      Yes, he can use identical cups with a small post-it stuck on the underside of each cup so he can tell which cup contains which coffee.

    • @dw300
      @dw300 2 ปีที่แล้ว +1

      Especially when they're mixed together, and all over the table and the floor! xD

    • @bbuggediffy
      @bbuggediffy 3 หลายเดือนก่อน +1

      Wtf is the etymology of the "lazy susan"

  • @RegitYouTuber
    @RegitYouTuber 3 ปีที่แล้ว +2

    That's the first sponsorship message on this channel I've watched through, and I signed up to the newsletter too. Would be great to see more free productivity and 'thoughtful pursuits' stuff like that in the future

  • @echidnaromano9855
    @echidnaromano9855 3 ปีที่แล้ว +194

    My V60 is weeping so I am giving it a bath with boiling hot water and some coffee grounds

    • @AyAy008
      @AyAy008 3 ปีที่แล้ว +13

      Coffee grounds is a good body scrub, both for your body and the V60.

    • @hawkeye454
      @hawkeye454 3 ปีที่แล้ว +3

      Good idea, I shall do the same

    • @satorudo
      @satorudo 3 ปีที่แล้ว

      I got some Dunkin’ Doughnuts coffee you can torture it with 🤪

    • @TheReapersSon
      @TheReapersSon 3 ปีที่แล้ว +2

      Do not ignore your V60, even with a new toy in the house. Your V60 is made from quality porcelain and has had loving hands involved in the creation of it. It will continue to treat you well, so be kind and give it regular love :)

  • @GTRGTX999
    @GTRGTX999 3 ปีที่แล้ว +80

    10:45 I'm scared he's never shown this emotion before

  • @jimfabry
    @jimfabry 3 ปีที่แล้ว +74

    This tracks with my experience. I find the V60 to be a difficult beast to tame, and immersion brews to be more "tolerant" of variance in technique, coffee quality, etc. Although for me the best V60 brew is preferable to the best French Press brew, a mediocre V60 is worse than the worst French Press I've ever made.

    • @TheBradleyd1146
      @TheBradleyd1146 2 ปีที่แล้ว +6

      The smallest detail and technique can affect the outcome of a brew with a V60 in my experience.

  • @jonathanscibelli1744
    @jonathanscibelli1744 3 ปีที่แล้ว +1

    James Hoffmann's videos are very involved and explain every little detail to help us learn; this video's no exception.

  • @q_branch_
    @q_branch_ 3 ปีที่แล้ว +140

    I would love to see a comparison of the immersion methods and techniques. The videos for the Clever, French Press, and Hario Switch all showcase a different technique. Does the technique matter for the method, does one technique or method provide a "better" result, etc. I feel like this is an unexplored rabbit hole.

    • @nightfilm11
      @nightfilm11 3 ปีที่แล้ว +1

      The Switch is both immersion and pour-over (sort of), and I don't think this was addressed in this video. Did it fall between the cracks?

    • @no_peace
      @no_peace 3 ปีที่แล้ว

      I love my clever dripper
      I only prefer aeropress in the prep and cleanup category

  • @dariocardona7863
    @dariocardona7863 3 ปีที่แล้ว +81

    Notification popping up :
    THE ULTIMATE AEROPRESS TECHNIQUE By James Hoffman!!
    The big day is coming and I’ll be there!

    • @houston3721
      @houston3721 3 ปีที่แล้ว +9

      On 1st April, 2021

    • @stirfryjedi
      @stirfryjedi 3 ปีที่แล้ว +1

      It's definitely going to become his top vid by view count.

    • @smartgorilla
      @smartgorilla 3 ปีที่แล้ว +1

      There all awful ways to brew coffee. All messy and are a gimic

    • @Budosyyy
      @Budosyyy 3 ปีที่แล้ว +2

      you got no idea what you’re taking about bud

    • @smartgorilla
      @smartgorilla 3 ปีที่แล้ว

      @@Budosyyy I do. I just don't like others telling me I don't. All opinions count. I don't coffee machines that you have to buy papers for as it's just profiteering and being creative

  • @jameshaulenbeek5931
    @jameshaulenbeek5931 3 ปีที่แล้ว +72

    The French press has been my favorite brewing method for a long time - I love the flavor and texture that you achieve with it.
    *AND* after watching your French press video a while back, it improved my press brewing even more!
    As a note for people who are looking for more clarity in a French press, you can always use a finer screen in it, or even double up on the screens if necessary.

    • @richerite
      @richerite 2 ปีที่แล้ว

      French press is bad for your health though. Google the Scandinavian coffee drinker study.

    • @jameshaulenbeek5931
      @jameshaulenbeek5931 2 ปีที่แล้ว

      @@richerite 😂
      I'll still enjoy it. Thanks!

  • @bunberrier
    @bunberrier 2 ปีที่แล้ว +54

    This man has forgotten more about coffee than I will ever know.

    • @barbaracleverly9058
      @barbaracleverly9058 2 ปีที่แล้ว

      He’s not the Messiah - he’s just a very boring boy with wonky hair.

  • @WissamYKhalil
    @WissamYKhalil 3 ปีที่แล้ว +238

    Could you do an overview of "Turkish" Coffee?

    • @ozgurbarsayhan226
      @ozgurbarsayhan226 3 ปีที่แล้ว +16

      Choose coffee with low acidity usually south america
      grind the smallest size(they say it should be like superfine sugar)
      medium roast is okay.(but in turkey many people like dark roasted bitter but not me)
      A ratio of 70 grams of water to 10 grams of coffee is ok.
      Heat for 2-3 minutes.
      When you see foam, pour it into the cup.
      Wait 2 minutes for sediment to settle
      (i am not an expert but drink every day)

    • @WissamYKhalil
      @WissamYKhalil 3 ปีที่แล้ว +9

      @@ozgurbarsayhan226 the thing is i do know how to make it.
      But james here can really breakdown the process and give it room for improvement

    • @_Trakman
      @_Trakman 3 ปีที่แล้ว +1

      @@ozgurbarsayhan226 could you make a youtube video of this 🙏🏻

    • @dushk0
      @dushk0 3 ปีที่แล้ว +1

      @@ozgurbarsayhan226 will try it that way.
      My take is a bit different: while constantly slowly stirring heat as quickly as possible to the first foam (which looks like crema), lift off the heat for a moment then heat again until the foam rises (boils up) quite a bit. The result has a mild detergent or soap-like residual foam but a fuller taste and far less particles floating. Then again, I only prepare it occasionally, when I'm in a mood for something different.
      And yes, high coffee to water ratio. Fine grind helps but don't get discouraged if you can't achieve the fine powder grind, it's immersion, so quite forgiving.

  • @arianyazdannik968
    @arianyazdannik968 3 ปีที่แล้ว +42

    "But the aeropress is something we talk about...another time." _James Hoffman with an evil smile_

  • @darknesswithin0
    @darknesswithin0 ปีที่แล้ว +2

    James just gave a light of joy for the bimbos like me who are stuck with just a French press for God knows how long...

  • @EricScottPhotography
    @EricScottPhotography ปีที่แล้ว +38

    I would find it useful to see the V60 compared against the Hario Switch. Both are identically shaped and paper filtered, but the Switch adds in the option of an immersion phase before the final percolation. It would also be interesting to see these two methods compared using a cheaper grinder with less uniform distribution. I am sure that a lot of people are looking for a method that will work best with the lower-end grinder they have at home.

    • @kainaaguiarferreira4351
      @kainaaguiarferreira4351 ปีที่แล้ว

      I hate my grinder and i dont have the balls to buy a good one because the prices are too high

    • @InspiriumESOO
      @InspiriumESOO ปีที่แล้ว

      @@kainaaguiarferreira4351 what's too high for you?

    • @xenodrake4008
      @xenodrake4008 6 หลายเดือนก่อน

      ​@@kainaaguiarferreira4351just get the 1zpresso q2s or the x-pro

  • @AMTunLimited
    @AMTunLimited 3 ปีที่แล้ว +16

    Ok, I'll say it. The switch from voice over to on screen for the beginning of the ad read was damn smooth. You didn't need to do that, but it was such a nice touch for the pacing and I appreciate the extra effort

    • @postscript3150
      @postscript3150 3 ปีที่แล้ว +1

      Yeah, that was good. I really liked the transition back as well, where he had already done the work and just caught us up to speed. His videos are consistently getting better.

    • @joer5518
      @joer5518 3 ปีที่แล้ว +2

      I came here specifically to confirm that I was not the only one who noticed and appreciated that. And, once again, the Hoffmann Comments Section does not disappoint. Thank you.

    • @postscript3150
      @postscript3150 3 ปีที่แล้ว

      @@joer5518 Yeah, I just watched it again- another one of the many little things he does that is top-notch!

  • @Merlmabase
    @Merlmabase 3 ปีที่แล้ว +13

    I don't know why it delights me so when Voiceover James throws to On Camera James

  • @shayhirst776
    @shayhirst776 3 ปีที่แล้ว

    this was FASCINATING!!!! I love watching james’s videos, I think I learn something new every time!

  • @sbaars78
    @sbaars78 3 ปีที่แล้ว

    I could listen to your voice for hours, so mellow and still engaging ❤️

  • @borderlineinsane100
    @borderlineinsane100 3 ปีที่แล้ว +302

    He is getting anime hair. He will star in Coffee: The Anime

    • @Scruffi
      @Scruffi 3 ปีที่แล้ว +38

      Coffee Bebop :)

    • @Deksudo
      @Deksudo 3 ปีที่แล้ว +18

      Jamesu Kurisu: Legend of the Aeropuressu brought to you by KyoAni Studios

    • @PipiPopiPop
      @PipiPopiPop 3 ปีที่แล้ว +9

      He is becoming Sonic Hoffmann :D

    • @mathewmiletich5986
      @mathewmiletich5986 3 ปีที่แล้ว +3

      @@PipiPopiPop hahaha, I was thinking Freakazoid!

    • @ShootMyMonkey
      @ShootMyMonkey 3 ปีที่แล้ว +4

      There's already a coffee manga called "The Perfect Blend" in which I can already see him as Liam what with his Sakamoto-style sardonicism and all.

  • @Carthybp
    @Carthybp 3 ปีที่แล้ว +49

    The aeropress video is gonna end up being just 90 seconds of James brewing a single cup with it.

  • @danielalvarez5285
    @danielalvarez5285 3 ปีที่แล้ว +30

    This Aeropress tease is like when The Weeknd announced that he put 7 million on his SuperBowl performance. Expectations are high. 😂

  • @WhyIsThereNoCoolNameLeft
    @WhyIsThereNoCoolNameLeft 3 ปีที่แล้ว +11

    I recently started brewing with a coarser grind in general using pour-over, frenchpress and aeropress. The results in all 3 of the techniques seem to benefit from that (at least for my taste). Love too see the magic behind that. Thank you James!

  • @marcusannegarn8497
    @marcusannegarn8497 3 ปีที่แล้ว +59

    In the world of hot takes , this is pretty damn spicy

  • @Damsjov
    @Damsjov 3 ปีที่แล้ว +30

    Got a Hario Switch after you mentioned it - and haven't looked back since. The combination of immersion and filter is perfect for me. Gives depth, complexity, body and still a clean cup in the end. Grinds as finely as possible before getting harshness and bitterness, but that demands a very lightly roasted bean. Thank you for making the best coffee related channel on TH-cam bar none.

    • @jsiminski
      @jsiminski 3 ปีที่แล้ว

      same!

    • @fakhruddinmdhanapi2182
      @fakhruddinmdhanapi2182 3 ปีที่แล้ว +7

      I got a clever dripper. Skipped all the techniques and on my way to taste discovery at different temperature. Hard to come back to v60...

    • @kazisvet
      @kazisvet 3 ปีที่แล้ว +2

      @@fakhruddinmdhanapi2182 same here! once i tried clever dripper there is no coming back to v60 or chemex for me :D

    • @dougchurch2038
      @dougchurch2038 3 ปีที่แล้ว +1

      yea i have a gina and the valve makes a 2min immerse then draw down similar to the daily driver/hario switch video easy to do and it works really well.

    • @sixelanavi03
      @sixelanavi03 3 ปีที่แล้ว

      What’s the main difference you’ve noticed with the switch vs v60?

  • @Jonny_MMI
    @Jonny_MMI 3 หลายเดือนก่อน

    Had this in my recommendations and saw that this video is 3 years old and i remember seeing it when it came out. Love these videos

  • @VincentGalbo
    @VincentGalbo 3 ปีที่แล้ว +1

    I'm really glad you showed those extraction numbers, as it kind of points towards something I thought I was noticing. In general, I feel like most of my immersion brews taste like they are more extracted, in a sweeter more balanced way (not a harsher way) when compared to my pour overs.

  • @harukakmr1
    @harukakmr1 3 ปีที่แล้ว +90

    10:48 you're welcome everybody

    • @jspiro
      @jspiro 3 ปีที่แล้ว +4

      How many takes do you think he did to get that right?

    • @phill9465
      @phill9465 3 ปีที่แล้ว +1

      You made my day. :D

  • @deeser
    @deeser 3 ปีที่แล้ว +194

    I'm starting to suspect that James's Aeropress video will be him going "It's a bit shit really..." as the screen fades to black.

    • @sneakysquirrel1990
      @sneakysquirrel1990 3 ปีที่แล้ว +3

      Has you seend the video about it yet?

    • @deeser
      @deeser 3 ปีที่แล้ว +3

      @@sneakysquirrel1990 yup. I'm still not a fan of Aeropresses though 🤣

    • @dushk0
      @dushk0 3 ปีที่แล้ว +5

      french and aero any day over any glorified dripper (or mock-a-pot)....

    • @crazycurious9771
      @crazycurious9771 3 ปีที่แล้ว +9

      @@dushk0 :( Say what you want about Chemex and Coffee machines but leave my Mokey the Moka outta this!

    • @living4adrenaline
      @living4adrenaline 2 ปีที่แล้ว +1

      @@dushk0 No, pour overs just taste better. I don't care what they say

  • @edwardchester1
    @edwardchester1 3 ปีที่แล้ว +1

    Having finally been gifted an Aeropress this Christmas (after long being aware of its camping usefulness from travelling with friends), I've come to realise just how astonishing a bit of kit it is. It makes truly great coffee without any of the hassle and variability of pour over and espresso (something I hadn't seen discussed much before but this video has finally hit upon) or the siltiness of french press and then you get the whole ease of use and clean up. It is now my main at-home coffee maker, which is something I wasn't thinking would be the case when I popped it on my christmas list.

  • @mgurmgur2
    @mgurmgur2 ปีที่แล้ว +9

    Clever Dripper - the best of both worlds.

  • @letshaveago
    @letshaveago 3 ปีที่แล้ว +38

    I sure hope that gremlins mug manages to find it's way onto the shelf of wonders in the background.

  • @tommy_lyon
    @tommy_lyon 3 ปีที่แล้ว +451

    Please don't spare us the slurping noises.

    • @vaderporpoise774
      @vaderporpoise774 3 ปีที่แล้ว +46

      or post a separate 2 hour video that is just the slurping noises

    • @smirbelbirbel
      @smirbelbirbel 3 ปีที่แล้ว +10

      @@vaderporpoise774 That seems reasonable, so I can skip that and don't have to punch through my screen. Again.

    • @pato9097
      @pato9097 3 ปีที่แล้ว +1

      haha this was exactly my reaction when he said this as well

    • @krncaps
      @krncaps 3 ปีที่แล้ว

      Omg these comments!!

    • @narkfly
      @narkfly 3 ปีที่แล้ว +2

      Hear hear! Your slurps are the punctuation marks of my classy coffee video poetry experience.

  • @kagitsune
    @kagitsune 4 หลายเดือนก่อน +1

    Your explanation of channeling has somehow clarified my coffee brewing and engineering materials class. Damn, thanks for this gem, James.

  • @BigfootRunning
    @BigfootRunning 2 ปีที่แล้ว

    Yes! A knowledgable coffee TH-camr who doesn’t need to rely on click bait! Really enjoying your channel since only discovering you a couple of weeks ago. Learning heaps. Thank you 😊 ☕️

  • @juanreyesjunior
    @juanreyesjunior 3 ปีที่แล้ว +67

    I feel really comforted knowing that even coffee professionals like James can't deny the appeal of a big weird novelty mug once in a while. Big fan of the Mugwai.

    • @jamesrosar3823
      @jamesrosar3823 ปีที่แล้ว

      Oh my, oh my, a Mugwai mug!
      A Mugwai mug, oh why?

    • @caddywampus
      @caddywampus ปีที่แล้ว

      I just noticed that lol!

  • @yevhenyevhen4570
    @yevhenyevhen4570 3 ปีที่แล้ว +60

    James, lots of us have been waiting for that “another time” )

    • @Grogeous_Maximus
      @Grogeous_Maximus 3 ปีที่แล้ว

      Yes we have. He has us by the balls, and he knows it

  • @llanedeyrn5
    @llanedeyrn5 3 ปีที่แล้ว +52

    It would be interesting to find out how tolerant each method is of grind consistency. Does immersion brewing allow for a cheaper grinder & therefore lower access price point to great results. Presumably so if the taste is less affected across a range of grind sizes.

    • @Joseph-C
      @Joseph-C 2 ปีที่แล้ว +9

      True, all you need to make a great cup of french press is coffee beans, the press itself, a campfire, a kettle or hell even a sauce pan, and some way to grind coffee. You could probably use some rocks as a grinder and still make a good cup.

    • @Patspwnage
      @Patspwnage 2 ปีที่แล้ว

      @@Joseph-C lol meanwhile I just ordered an 1Zpresso JX to grind for French press

    • @PoorMuttski
      @PoorMuttski ปีที่แล้ว +2

      as someone with a pathetically cheap grinder, I can say that "yes, immersion brewing is incredibly resilient to grind quality." Really, the only thing that doesn't work is espresso grind. But, that's because the ultra-fine grounds just wind up in your cup in a bitter, sandy mess. I could have tried with a short brew time and a paper filter... but I prefer to just drink coffee, rather than blow it on experiments

  • @cratew2142
    @cratew2142 3 ปีที่แล้ว

    I had no Idea TH-cam had a coffee spot! I'm an addict and am so glad your channel will clearly become such an enabler! Coffee is life!

  • @coffeewithcarl1779
    @coffeewithcarl1779 3 ปีที่แล้ว +67

    I'm glad you actually tasted the coffee instead of just measuring the TDS.

    • @techman5852
      @techman5852 3 ปีที่แล้ว +6

      Yeah because TDS doesn’t really mean anything. You don’t event extract most of each coffee grinder (the middle of the grind doesn’t even get touched by water).

    • @jaydenhamten9084
      @jaydenhamten9084 3 ปีที่แล้ว +4

      Definitely agree on this. Good TDS doesn’t equal good coffee always

    • @imranmalik7417
      @imranmalik7417 3 ปีที่แล้ว +1

      I thought the same...good point.

  • @markp4811
    @markp4811 3 ปีที่แล้ว +11

    This really has been my experience when immersion has come to the rescue for a coffee producing too many fines for a good pour over i.e. over extracted tasting harsh. Going coarser to minimise excessive fines results in an under extracted pour over brew tasting sour. Immersion by Aeropress whilst not the giving the clarity gives me my sweet tasting fix (all hail Alan Adler).

  • @AmbroseReed
    @AmbroseReed 2 ปีที่แล้ว +2

    Your French press method is becoming my favorite / I’ve intuitively sensed some of this. When I’m making coffee while sleepy (and perhaps not perfectly consistent) there’s a buffer that makes it harder to mess up

  • @parkerbarnes7726
    @parkerbarnes7726 3 ปีที่แล้ว

    Fantastic content, intuitively explained. Thanks for your work, James!

  • @ahmedshakermbbch2120
    @ahmedshakermbbch2120 3 ปีที่แล้ว +7

    OMG, I've just been reading about the differencces between immersion & percolation brewing methods.
    Suddenly, I received the notification of this video... It was like, OMG, is it google recommending me an Old video or is it a new one !
    Just on time James, just on time ! 💙

  • @GarrettWease
    @GarrettWease 3 ปีที่แล้ว +22

    that aeropress tease lmao. he's just toying with us at this point.

  • @KristoferCarrison
    @KristoferCarrison 2 ปีที่แล้ว

    Your videos are coming to me at the perfect moment in my life when I've become highly immersed in finding the best brew

  • @yengsabio5315
    @yengsabio5315 3 ปีที่แล้ว

    The one that I have is a French press, and I used it very well. I simply follow Mr. Hoffman's (4 & 7) technique, and voila! I now have a brew to enjoy!
    Lots'a love, cheers, & Mabuhay, from tropical Philippines!

  • @funkyspacecow
    @funkyspacecow 3 ปีที่แล้ว +28

    These results make sense to me, I've found over the years that immersion brewing is very forgiving of grind size/quality compared to pretty much every other brew method. I've taken press pots on a lot of camping trips and a lot of long road trips and ran a huge variety of grounds through them, inconsistent blade grinder grounds, pre-ground in every size available and of course freshly ground from a conical burr machine and have always been able to tweak the brew time and coffee to water ratio in a way that yields acceptable coffee.
    Obviously there's a sweet spot of grind quality and size and technique that yield an amazing cup coffee from a press pot, but also I've found you can fuck up a lot of things and still get a surprisingly good cup of coffee out of one too. Other brew methods just seem to have a narrower range of variables that produce good coffee. Don't get me wrong I love espresso as well and really enjoy my pour over and even my goofy Bodum vacuum brewer, they all provide their own unique and enjoyable coffee experience when I have fine control over my brewing variables. But if I'm brewing my morning coffee with water I boiled on a campfire and eyeballing my ratios, press pot is the only way to go.

    • @meganb4432
      @meganb4432 3 ปีที่แล้ว +7

      Our camp coffee for years was just a tablespoon or two of coffee into a big-ass mug...fill up with hot water, stir & tap to settle the grinds, & just sip it off the top. For a while there we made it this way at home, too, 'cos we were lazy & it tastes great. (Just remember to stop before you hit the bottom...that last mouthful is a doozy!)

  • @JSVintage
    @JSVintage 3 ปีที่แล้ว +7

    James is the only person who wouldn't click-bait the headline in the most obvious way. He just comes out with the verdict.

    • @krncaps
      @krncaps 3 ปีที่แล้ว

      God bless and keep Saint James

  • @mrrlomas990
    @mrrlomas990 3 ปีที่แล้ว

    Really insightful video, I was recently gifted a v60 and ground coffee for it, but after following v60 technique was always left with a muddy filter paper and coffee that was disappointing. I now know why, my coffee is to fine. Thank you for the revelation, the rest of this coffee in going in my french press and a grinder is now on my future agenda.

  • @r.j.t.6089
    @r.j.t.6089 3 ปีที่แล้ว

    Yes!, the brewler is back! Thanks James! It was a fast clip but it's very nice to see the difference in grind!

  • @Skuiggly
    @Skuiggly 3 ปีที่แล้ว +326

    0/10 needed more slurping noises

    • @jameshoffmann
      @jameshoffmann  3 ปีที่แล้ว +119

      There were some! (just not hundreds)

    • @fiifitube
      @fiifitube 3 ปีที่แล้ว

      Hahahahahaha 😂 😂 😂

    • @Rom0.5
      @Rom0.5 3 ปีที่แล้ว +15

      To be honest I was kind of disappointed when he said that he would cut it out
      Fortunately there are still a few that made the cut

    • @giri404
      @giri404 3 ปีที่แล้ว +8

      @@jameshoffmann Not enough james!! :D
      who else was expecting 10 slurps ?

    • @ThunderboltProductions
      @ThunderboltProductions 3 ปีที่แล้ว +4

      Maybe we'll get a rapid fire slurp when the AeroPress video drops! @James Hoffmann

  • @_Cicero_
    @_Cicero_ 3 ปีที่แล้ว +7

    IF there's an "answer", he gave it rather eloquently in the recap: "If you are stuck with a grind that is not suited for your p/o method though, brewing it w/an immersion brewer may yield you better results.." About as diplomatic as it can be.

  • @yitziyyb
    @yitziyyb 3 ปีที่แล้ว

    Been waiting for this video forever!!

  • @dj_hannah
    @dj_hannah 3 ปีที่แล้ว

    +1 on the aero press video. Please bring us an aero press technique video!! That voiceover transition in the ad was great! Well done as always.

  • @Odinuts
    @Odinuts 3 ปีที่แล้ว +48

    The hype for the James Aeropress video will go beyond what the PS5 can ever dream of achieving

  • @ryanlloyd6100
    @ryanlloyd6100 3 ปีที่แล้ว +28

    I do find more often than not I do reach for my Clever to give me the most consistently nice cups.

    • @theozzy4717
      @theozzy4717 3 ปีที่แล้ว

      Uff, I love my Clever Dripper...a lovely combo of immersion and percolation!

    • @bonezed
      @bonezed 3 ปีที่แล้ว

      yup, so easy to get tasty brews

  • @darwincruz20
    @darwincruz20 3 ปีที่แล้ว

    I really love this channel. Thanks for letting us know. I have been using french press as well

  • @mishkalarsoncreations
    @mishkalarsoncreations ปีที่แล้ว +11

    I’ve been using a French press for over 30 years and anytime I switch to a different method. I am not happy so I will stick with it plus the active grinding. The coffee beans is quite mesmerizing.

    • @jimmyjamm4432
      @jimmyjamm4432 ปีที่แล้ว +3

      I haven't been using a french press that long but had a similar experience. Had a drip coffee maker in my basement and wanted some more one day. Brewed it up and it was TERRIBLE! Vowed never to do that again.

  • @reshlin87
    @reshlin87 3 ปีที่แล้ว +30

    Someone needs to start a petition for James to give us the ultimate Aeropress technique video.

  • @Chr15Murray
    @Chr15Murray 3 ปีที่แล้ว +8

    Adding the clever dripper and aeropress would have been interesting here. Round 2?
    Looking forward to the aeropress video

  • @svmuscle7677
    @svmuscle7677 3 ปีที่แล้ว +2

    I've always liked the French press because of its simplicity and versatility, and this video shows just that

  • @cchoi108
    @cchoi108 ปีที่แล้ว

    Well this was totally fascinating and informative. Thank you so much!

  • @ThaboHermanus
    @ThaboHermanus 3 ปีที่แล้ว +3

    This is so cool. Makes perfect sense to validate my experiences. Also explains why I feel like I get a better expression of the coffee on my chemex as compared to the V60, I will grind the same coffee 'finer' for the latter than the former and see if I can get to a more similar outcome of taste. What I love about this the most, is I have always felt that the French Press is under rated as a brewing method. I have made great coffee with my French Press, and can't understand why more people don't make a song and dance about it

  • @Owyss
    @Owyss 3 ปีที่แล้ว +13

    03:09 St James Slurping (Tap to repeat)

  • @robertlee8792
    @robertlee8792 ปีที่แล้ว

    Brain surgeon,diamond cutter,cameo carver ,tapestry weaver,pointillist painter most of all.Precision,dilligent attention to the minute without losing touch with the over all object( finished "product").I for one,admire and enjoy any "activity" which exemplifies excellence/ expertise,even that perfect poise of the Zen master immersed in stillness: as well a master of the tea ceremony.These are the impressions I get while attending to your discourse.The most mundane activity becomes art.Thank you

  • @adamconkey2771
    @adamconkey2771 3 ปีที่แล้ว

    Very logical outcome, I like that the data lines up so well with my intuition.

  • @cameronlukewilson281
    @cameronlukewilson281 3 ปีที่แล้ว +11

    Hi James!
    I think coffee type and roast profile plays an ever more important role here. Anecdotally, I have a Kenya I've been drinking, but regardless of the grind, immersion brewing just highlights the coffee's characteristics better than percolation. And I can say the opposite for other coffees.
    Also, I think it's so important to understand what your filter is doing. You can effectively immerse the coffee and filter with paper, giving it a much cleaner profile.
    Your knowledge is epic, I love learning with you. 🙂

  • @user-ez2ih2ct9q
    @user-ez2ih2ct9q 3 ปีที่แล้ว +9

    10:49 awaiting “THE ULTIMATE AEROPRESS TECHNIQUE”

  • @annenominous7220
    @annenominous7220 2 ปีที่แล้ว

    this is anecdotal, but while visiting my mom her coffee maker was on the fritz, however, she had her old 1961 GE percolator in the garage. I cleaned it up, ran water thru it, then made a pot of coffee. I was stunned by how good it was. Stunned. It rivaled any current coffee maker I have tried. Mostly I make espresso, but I do enjoy a cup of good old american style coffee. I love your channel. Wish you were in the states, because many of the reviews I cannot replicate here in the USA. Take care.

  • @pebble888
    @pebble888 2 ปีที่แล้ว

    Thanks James. This also explains why in addition to the aeropress something like the Clever Dripper is such a good tool for getting decent results every time

  • @AffableGuacamole
    @AffableGuacamole 3 ปีที่แล้ว +14

    James posts a video so I make an espresso and sit back and chill

  • @johanneslaudi6184
    @johanneslaudi6184 3 ปีที่แล้ว +7

    10:48 that smile.. i suspect that "another time" probably means next year.

    • @bibliophilecb
      @bibliophilecb 3 ปีที่แล้ว

      If it doesn’t come within the next few months I think the people will riot

  • @aj4vr
    @aj4vr 3 ปีที่แล้ว +1

    Thank you so so much for this comparison. I have found myself currently on a quest for bearable outdoor coffee solution... It is a challenge greater that is seems. Up until now I wasn't much of a fan of the french press, but I have got myself one, so I can froth some milk in it. There is of course and aspect of it being a multipurpose since it is titanium and can serve as a small kettle... Going back to the topic: french press has never been my favourite, but comparing it with travel type drippers, and the moka's weight, and my semi-rational fear towards brewing in plastic - it makes it the best solution for the mountains. Knowing what's going on during the brewing process helped me figure out the way from other brewing methods to this one. Thank you

  • @timmymartin317
    @timmymartin317 3 ปีที่แล้ว

    This was very educational! My Aero was bought for camping, but may see my kitchen counter more often.