The Theory of Planned Behavior: Focus on Persuasion-
ฝัง
- เผยแพร่เมื่อ 5 ธ.ค. 2016
- Dr. Melvin L. DeFleur Distinguished Lecture Series: Fall 2016
Dr. Icek Ajzen (Professor of Psychology Emeritus, University of Massachusetts) describes his work on the theory of planned behavior (TPB) and its use as a cohesive framework for understanding and predicting behavior and designing effective behavior change interventions. The failure of many attempts at behavior change is traced to a poor understanding of the behavior’s determinants and insufficient formative research in preparation for the intervention. A systematic approach based on the TPB is described and its correct application as well as its misapplication are discussed. Data are presented to illustrate the theory’s potential for enabling successful prediction and change of behavior.
What was the meta-analysis that Dr. Ajzen mentioned half way through? Ive looked at his publication list on Scholar - but cannot locate it. Thanks.
Has you ever considered using this theory of Reasoned Action on effecting behavior change in people who read the Bible or any other religious aspects?????
Please send us a video where Dr Ajzek explains the TPB in conjuction with the Social ecological theory. It would be great to know how I can merge these to draw an effective and comprehensive intervention program including majority of stakeholders from individual to social policy level/macrosystems level.....im struggling to do yet I have an assignment that needs me to do so.
Is there a transcript of this?
You can activate subtitles or captions, click the icon on the left of the configuration icon (the wheel)
I would love to be able to download the powerpoint.
does anyone know if I can cite this lecture? is there a paper related to it?
The theory of planned behavior by Ajzen I (1991)
@@gracebanaldietitian6796 thank you :D
I bet that one thumb down is Sniehotta.
Very likely