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David Rudnick. Lecture "Crisis of Graphic Practices: Challenges of the Next Decades"
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- เผยแพร่เมื่อ 17 ส.ค. 2024
- In Russian: stre.lk/oes2
Graphic designer David Rudnick talks about controversial issues in modern design practice and how the profession will change in the digital world.
Its so weird not seeing him in Tweet form
This was a really interesting Lecture. I actually went to school with this chap. He was clearly blessed with inspiration and raw talent back then....good to see it lead to a great career. Congrats David!
That's actually super cool!
A lot of stuff I personally related to. When I first saw his work, about 2 years ago, I was shocked at how terrible it looked, but also at how well-designed it was. I was in college in the late 90s, when fourth-tier David Carson designs had oversaturated the media landscape. What was once edgy and confrontational had quickly become status quo and commodified. Corporate design lacked any emotion and it just looked lifeless. And our generation began finding inspiration in a design style that had existed before we were born.
At the time, finding Swiss design material was hard to come by. The resources were extremely limited, but a wave of young designers were rejecting the cyberpunk and grunge aesthetic, channelling minimalist, modernist graphic design. And eventually (as technology advanced to make these references more widely known), what was once an outlier movement in the design field became commodified and emblematic of the status quo. Rudnick's work seemed like a synthesis of the work Designers Republic, Buro Destruct, Wolfgang Weingart, and David Carson.
It makes sense that he's creating this kind of work because minimalist design has become political. And now I've grown to admire what he's doing. What he talked about in the restaurant analogy has been one of my most recent "discoveries". Good design is no longer about the visual aesthetic, but an overall experience. Many of the best design practitioners have been merging creative design practices with cognitive sciences, and it's a collaborative, evolving process, where hierarchical structures are dismantled in order to generate better design solutions.
Hes a great public speaker. He should do it more often.
One of the most insightful and the best talks on graphic design ever published. Watched it 6 times already and watching again
I bet even his laptop password has cultural context
Mindblower for a 2 year graphic design student like me, schools have a lot of work to do
Ultra-reality david rudnick
1. Gradual ending of the idea of linear time as the dominent mode by which narrative is presented (Bullet Time). We experience this in our digital lives (non chronological social feeds)
2. Infinite world uninterrupted by cuts, the perfect loop, the infinite scroll.
3. Unbound freedom of movement. Moving through space where the physical laws don't rule our movements, only the camera's will does. The point of view stopped being the representation of a possible human observer.
4. 360 movement, ending the horizontal, ending the primacy of the horizon as the orienting ground plane on which we construct the world.
5. Camera Intifada. A world composed entirely of shards, debris, flowing, rushing passed the viewer's eyes, through the frame, only to be pushed, played, penetrated, surrounding.
We moved from a reality under which the audience is an observer to one where they become the protagonist.
"I had these suspicions that the things I was trying to do with my work were totally at odds with the way the industry was trying to frame itself"
Jesus Christ he's got it spot on there I feel that!
One of the best talks I've seen. An amazing designer and inspiration. This guy deserves more than being shamelessly ripped off.
i like the after effects symbol jumping up
Nicolas Jaar helped me discover this guy. A phenomenal talk by an absolutely amazing designer. Thank you!
that tangent into Chef's table was really eye opening
"The future of design is finding ways to be radically autonomous as both individuals and small groups of individuals so you can celebrate your perspective, your memories and your narratives"
Absolutely incredible and so inspiring - a modern day genius. Thank you
Brilliant Lecture, a must watch. Insightful, horizon broadening and well articulated
this guy dave rudnick really a god of his time. deserves more respect.
Wow. This guy rules, I'd never heard of him before. Great lecture!
LOVE THIS! Thank you for posting...
He should be an art/design professor
he probably will become one in a decade or two, lol
PSA: There is full video (with Q&A) on Strelka's facebook
So. The things he spoke about everything becoming autonomous and infinite have become really apparent in illustration. Everything is becoming really experimental and billowy. Every thought an experiment. He fucking nailed that in the head when talking about that being a cultural trend.
This is a brilliant lecture. Rudnick rules.
Absolutely amazed by this
THIS IS SO GOOD!
Incredible talk!
"Design is the environment for the audience"
Rudnicks design is what made me pick up a nicholas jaar album
Great talk, thanks for sharing. Video needs de-interlacing though....
What was the book he was reccomending by the chap he was at one point tutored by???
Uncouth Behavior The yale one? www.goodreads.com/book/show/3921524-forgery-replica-fiction
This is so good!
i fucking love you. thats it.
damn that was really good
2017?? ahead of his time
This 24:15
10:30
The crisis of GD is the education of "graphic designers" which is centered around form and industry, further fueling the fires of consumerism. This is lip service. in the early and mid 2000s designers were "storytellers" and "change makers/do gooders" he has "rebranded" these buzzword as "narrative" "proper noun" and "design poetry". There is rich theory and perspective, with things he attempts to discuss like John Dewey to understand experience in life, art/expression. read WJT Mitchell or listen to / look at Kara Walker and Barbara Kruger if you want to learn about the cultural implications of graphic practices its history and formation and the systems graph practices uphold. Explore Walter Benjamin critiques and John Berger's Ways of Seeing. Amy silman and Naomi Klein have more to say about graphic design than this guy and neither are designers.
he has to show his work behind him to do the thing he blamed Facebook for in giving neo Nazis a nicer face. He has to legitimize himself by showing how he aestheticises "experiences" for others to" tell their story" I.E. sell shit. he then tells us to be "radically autonomous" which is what the internet has done to us and why we no longer have a strong sense of community worldwide and why we rely on brands to give us our identity. capitalism is radical autonomy-- pull yourself up by your bootstraps.
This presentation is all about form even thought he tried hard to make it seem as though it is not. he would have had sources and references other than chef's table had there been substance to this other than name dropping.
not to mention it is a masterbation until 24:00.
This egotistical hypocracy seems to be the most hard lived trait in us all that no one is able to let go of, though many believe they have elevated themselves above this, it is always nothing but new clothes to yet once again deceive themselves into believing they matter. Between all that and the self idolization i did find a few viewpoints or observances that had value, but speaking is much more about pleasing the audience, selling the story that you provide something unique that makes it worth listening to you. you could in the end blame the audience for it, as supply always meets demand.
Wowowowowowowowowowowowow
i died at 28:30
can anyone give me his twitter?
twitter.com/David_Rudnick
looks abit like noel gallagher but isnt talking shite
aye
holy shitttttttttttttt
holy shit
shoutout to the old woman taking video with an ipad
TEDx worthy.
fuck ted/tedx
David just triggered someone with a chair :/