Check out the first part of my video exploring how Celie's sexuality was depicted over on my side channel @_MIMC th-cam.com/video/U27hzt7hJeg/w-d-xo.html
@@torrenciamcdaniel3272not exactly. I think the books ending was more tender, I understood the modernization of it but it was more impactful imo in the last adaptation.
@@OfficialROZWBRAZEL lol why? To make sure it didnt taste like poop? If Hilly tasted the poop that would be because it was already in her mouth, so Minny's goal would have already been accomplished. No taste test necessary.
What in the late stage capitalism goes on in a marketing exec's mind to think "you know what we should do to promote this story about a queer Black woman's horrific lifelong abuse? Get Ready With Me videos and lifestyle inspo!" All that's missing is a collab with a cosmetics brand to make a brand-new palette of purple shades to buy (with adverts featuring only pale-skinned people)! That sketch at the beginning is brilliant but also horrifyingly believable, it's really not that far off from what we saw in this promo...
And not even black women like Jackie Aina or whatever? Could just search black lesbian grwm and prob find like a dozen really awesome influencers lol then pull in black brands like coloured raine? Insane
I feel like that ad campaign was trying to imitate the success of Barbie by making their IP (they don't care about it in any deeper terms than it being a property that they can monetize) into a cultural 'moment', but only superficially, without any understanding for either what even made Barbie into such a cultural moment (the actual messaging of the film in the current social context) or why it was such an aesthetic (the movie's true purpose being marketing for the merch, let's be real). They were imitating without understanding, and came out looking like fools.
as a lesbian, thank you for your comment on the way that this story about a Black lesbian has been erased. there are too few portrayals of Black lesbians in the media
I haven't seen the new version but if it's supposed to be more positive, you'd think the romance would be on full display, but it sounds like it was watered-down anyway. 😕 That's a shame because who doesn't love, love... probably people who suck I guess lol.
my jaw is on the fucking floor. ‘share your purple transformation this holiday season”. my jaw has broken through the crust of the earth and is descending through the mantle to the core
Not Black but just wanna say that WB is not getting dragged enough for this, they should’ve known better and they should’ve paid Black femme creators to start with and not gone with a GRWM brief. Wild (but not surprising) that the influencer apologised before the company ever did
It's wild to me that WB must have thought "Oh, Barbie! Everyone went to the theatre wearing pink! Everything went pink for Barbie! Y'know what movie we could make the next cultural reset? The Color Purple." In what WORLD did they think-
@@MsKateC2K she should've rejected the offer then. She's an adult and frankly it's exhausting seeing how quickly white people's actions in situations like this gets excused and instead people default to solely blaming the company (not defending wb bc this was tone deaf and stupid but also she could've told them no)
@@MsKateC2Ki mean idk im not black but I’ve read the book and it’s… not something that inspires a makeup transformation There are a lot of videos online that summarizes the story in less than 10 minutes, even as an artist you should look into the source material before doing anything
@@MsKateC2K As Mirta herself said, she did NOT do her job properly because she skipped doing the research. I was cautiously yet positively surprised by her apology, though, because it's the second online apology I have watched in one week that wasn't terrible, after decades of witnessing not-pologies that were too often mixed with victim blaming. (wyte AFAB survivor of CSA here, and despite decades of counseling I know I cannot safely come any closer than this to The Color Purple, so I am thankful to Kat Blaque for offering this safe distance access into a work that obviously is beautiful in all its tragedy)
I'll admit, I'm probably not very well-informed, but I believe that the goals of anti-racism and the liberation of women (which I believe the source is hinting towards) are not compatible with capitalism in any form
that makes the most sense, because there's no way the marketing team for this project wouldn't have at least seen the movie and approved this like it was sensible.
@@OfficialROZWBRAZEL”sometimes malice and incompetence look like twins, and it’s unfortunate.“ This connected dots about something very off topic but that is massively impacting my life rn, and thank you for giving me words to describe it to others. 🔥🙌🏾
I think it’s more they didn’t think it would be a problem so they were like “how do we get people outside the target demographic to watch it or even care” .. the road to hell is paved in good intentions imo
When I started watching this video, my initial thought was that Mirta was just another influencer who takes random sponsorships for the money while lazily not doing any research...then when I saw the campaign and instructions they had given, I can see why Mirta thought what she did was appropriate, and how WB kind of set her up to fail by not approaching black creators or at least creators who care about the source material, and not providing more guidance in their instructions on what they were looking for in sponsorship content. I also respect that she owned up to her mistake. I hope that she watches the film and is more careful about the sponsorship gigs she accepts going forward.
Ithink it's a marketing ploy and this was for rage bait. It's honestly upsetting cause the best way to deal with this would be to ignore the film but that would hurt the actors. They set it up to fail, so they can point and say oh we told you black stories don't work.
Not to mention she Romanian, The Balkans were colonized/ occupied for over 400, and separated from the rest of Europe, didn't own slaves and don't now much about black history at all
Warner Bros deserves a lot more flack for this because I do not believe there was not an approval process that could have prevented this entirely. They saw it an okayed it.
I think that’s where I’m frustrated because influencers are often given a script and told to make their sponsored content related to their regular content so it’s not so ad like, yet for some reason she’s getting all the heat as if Warner Bros wasn’t the one to pick her
i find it ridiculous that some parents are trying to "protect" their kids from CRT while us black kids were out here watching the color purple with our mothers and reading Push in middle school ha
@fernthegreenfairyignoring the reality of racism existing in the world is pure ignorance and stupidity. I personally don’t want the entire next generation to be stupid and ignorant
even this video is a great example of the privilege white people inherently have that ALLOWS for their ignorance while black people do not get the luxury of pretending racism isn’t real or “ended”
The original advertizing prompts themselves are truly bizarre to me. Did these people think that maybe booktokers might be better at advertizing a musical based on a book, or maybe dance or music influencers ffs.
how could she not had of watched the film? if you're being sponsored you should at least understand and KNOW what you're promoting!! so irresponsible...
Literally blew my mind when I saw it cuz... how could you not at least do cursory research before accepting the payment? Like... I gotta do hella for my lil 800 bucks lol
Tbh its probably just a simple anwser... its just a check to them. They may not feel the need to look deeper into it or do research or even use/see the product to promote it. Sadly thats just how a lot of influancers work with sponserships and promotions. I wish more did research or even do the bare minimum to at least use/see the product before promoting it.
my guess is she just watched the trailers. When i got the ad for the color purple i was so confused because i only heard of the book. I hadn't read it, but i was aware of the themes and whatnot. So when the ad popped up in front of a youtube video and it was a musical, I got a bit of whiplash. But then I looked into it and learned there was already a musical and a movie adaptation and there was precedence for it to be a musical. Ironically enough, this put the book back on my radar, so I definitely am going to make a point of reading it.
@@christicat221bThe book is intense. Kat says it several times but her... charisma, charm? Wonderful way of presenting herself and discussing heavy topics with levity may subconsciously disarm or downplay the way this book is rather relentless from start to finish. (I'll give the comparison of "Precious" but with absolutely nothing left to the imagination and even more SA plus severe physical abuse and no daydreams). It's an excellent book and I'm not saying this to deter you but I think it's one to know what to expect before reading so you can be in the right headspace. I certainly wish I'd known a bit more before I read it the first time *at twelve* - the blurb on the back was not accurate preparation.
I actually just googled The Color Purple to read more about it, and Google provided me with “people also ask” questions and answers. The first of which is “what is the story The Color Purple about?” And the first line of the answer is almost exactly what she said, “The Color Purple follows an African-American teenager named Celie being raised in rural Georgia in the early 1900s.” The next line is about the abuse she experiences, which I guess Mirta didn’t read or didn’t feel like repeating in her video. So she read one line of google’s answer to what the story is and decided that was enough to make the sponsored post.
I remember watching The Color Purple for the first time when I was twelve and I sobbed through most of it. "Heartwarming" is definitely NOT the first word that comes to mind when I think about it. It's not even the first 30 words that come to mind. Yikes. EDIT: I've never seen the musical.
The original film Mister has a slight redemption. He provided the money to bring Celie’s family back from Africa and he’s a shadowy figure in the background watching Celie with her family. In the book to me it seems like he and Celie were able to make peace as they commiserated over their shared love for Shug. She introduced him and the rest of the cast to her children, “These are my people.” Mister also expressed regret over not seeing the “beauty” Celie possessed. Realizing he missed out on so many years that he could have been happy with such a great woman.
Cant say thats a redemption at all, he just decided to do something a normal husband would do, still hes a pathetic abuser in my opinion regardless of Celie making peace w him.
also - has hollywood forgotten the MASSIVE buzz over the les mis movie??? has BROADWAY forgotten? when, in the past century of human history, did we suddenly become so afraid to tell tragedies musically? when did we forget their power????
Same! I was sitting here with this sinking feeling in my stomach, like, "OMG Kat WTF are you doing!?" I feel like I need to take a nap I came down from the edge so fast when I realized it was a not serious skit.
WB should be taking all the blame on this one, sorry but despite that girl having a massive audience, as a result of her culture and national origin she has very likely never heard of this film or book and was sent a short descriptor with the influencer marketing campaign information from WB. While I understand this story and others like it are central to the American black experience Eastern Europe has it's own horrible and tragic history.
Exactly, not her struggle. And while she could have imo taken a minute to read the Wikipedia page at least, WB should really have just gotten a black influencer to do this and that's on them.
Idk, I respectfully disagree. I think its on a content creator - especially with an unimaginably large audience- to educate themselves on what they're hocking in a paid partnership/sponsorship situation. Like if her paid partner was apple and she was hocking the latest iPhone, ignorance doesn't excuse her complicity in the Congo situation - ignorance is a choice when information is at your fingertips. TLDR: letting this creator off the hook due to her ignorance, when she is making bank, is too liberal a take for me!
@@zekec6088 An unsurprising Americentric view. The troubles of American history are nothing viewed next to the millennium of wars, subjugation, enslavement and genocide of the Balkans. Perhaps if Americans want their very short history revered and respected they should begin to respect the extremely long histories of others.
@@nikkidarkangelpnope8400 How is it an America-centric idea to expect people to do a quick google search? Every story dealing with harsh realities like this should be handled with care and it’s not wrong for people to expect an influencer to put in the bare minimum. It’s also kinda shitty to compare different forms of oppression throughout history and downplay the oppression of one to uplift the other, but I guess that’s also just my America-centric opinion lol
When I read the Color Purple book I was surprised by Mr's "redemption" so to speak. He and Celie actually become friends. He asks to marry her again and she's like "nah." I wouldnt expect that to come through in a feature film, though all the versions make it clear he's that way because of society's failing, not his own nature. But character development or no, F that guy.
As someone who works in communications it’s crazy that they said black millennials were their target audience then potentially blew their budget on a white creator. If they wanted this to appeal to a wider audience it would make sense but, according to their marketing strategy brief, they weren’t.
I have to admit, I feel like themes like abuse are simply more appropriate for written language rather than film. Idk how to describe it exactly but I feel like every book I read that features abuse does it in a way that makes you think - in a way that visual media just can’t do in the same way. Visual depicts an be powerful but risk a vulgarity that written media can easily avoid. Reading about abuse is just fundamentally different than a visual representation… Like unlesss I’m totally off base? But I feel like it makes a difference? That’s why the novel is so powerful.
I agree, when you read a difficult depiction in a book, you can take it at your own pace and reflect. When you watch something, even if you have the ability to pause it, it can still be a little too visceral. Also, especially scenes involving children or animals, i always worry about how it was filmed. Was it filmed ethically so that the actors involved were unharmed? Regardless, there's different strengths to different mediums. And i think its okay for some people to not want to see such visual depictions of abuse.
I never read The Color Purple book but I watched the first movie and it touched me so much as a young trans (white) kid, as I somewhat related to many of the characters. I never knew Celie was a lesbian, I always read her as being demisexual (I think that'd be the closest), in the sense that she falls in love with Shug Avery because she's one of the few people who ever shows her love, respect, admiration, and a place of comfort, love, lust etc. I have heard that in the book Celie was more explicitly a lesbian and I find that layer even more interesting tbh. I really need to watch the new musical, I'm avoiding spoilers like the plague lol, because I'm afraid they'll change too much, but I also love Danielle Brooks so I'm expecting greatness
She is very explicitly lesbian in the book. Mentions never seeing any man as anything other than a frog and lusting for Shug before she ever new her deeply or showed her that level of kindness
White pan woman here. I read the book as a child, and it had quite the impact on me. Think im going to purchase the book now and read it as a 52 yo woman. Thanks for this vid ❤
Why are modern adaptions so obsessed with redemption? Full-dimensional characters are one thing, but not every villain needs to be a good guy at heart. Some people are just a**holes
Girl you had me with the schindlers list thing - I am so relieved you were being ironic 😂 like damn that's certainly a way to summarise the story. But seriously I am a bit shocked someone actually did that unironically considering the source material 😳
As a Texas Jew, I definitely feel like I am fighting Hitler by saying you looked fine af with the look, parody or not lol In other news, WHY THE F WOULD THEY DO THIS 😧
The funny thing is I have often watched sponsored vids by influencers and thought "Can't believe they approved this..." assuming that the companies must at least watch and approve the ads but after this I'm like OH, they really just pay random people who have a big following and then not even bother to check properly before giving the thumbs up because good christ- like even I'm a white girl in Australia and I had an idea about this story, I don't understand how this wasn't pulled up 💀
It really depends on what your situation is. For me whenever I do an ad, there is usually a bunch of back-and-forth between myself, my agency, and the advertiser. It’s usually very intense and you have to hit certain points and say certain things before they approve it, and it’s very clear to me that influencers like her don’t really have to do that because of how large and popular they are. It’s clear that for some influencers, advertisers simply trust that the influencer knows how to best market the product. Which, honestly, I think is the better approach is long as the influencer is clear about what they can’t say.
i think when discussing the more uplifting nature of the musical (and movie musical adaptation) it's important to note that escapism has always been a defining aspect of the musical genre since its invention, and musicals do tend to have have more uplifting endings because of this
Love the video and the parody especially. I love that you always look past the individuals to the bigger issue that is putting money in the wrong wallets... and criticism on that Spirit Halloween wig was well due lol
how is there an ongoing debate about whether celie is gay... is this more people who didn't read the book or watch the movie... and does that not make sense considering she was written by a black lesbian... people do anything to erase or overlook crucial aspects of these stories (least of all WB oh my god)
There’s a whole group of people who have only seen the original adaptation who have been posting think pieces about how celie and shut were just good friends lol
Fr I don't get how someone would deny it, I read the book when I was 15 not being a native English speaker and having trouble interpreting the text at times, and I still got that
HAHAHAHAH omg I just saw the intro preview and was CONFUSED and CONCERNED, I'm glad I stuck around. Also thank you glad to see people talking about The Color Purple. I've mentioned it to a few people and gotten blank stares. This was on my list of fundamentals in representation of black queer representation growing up of any kind. The erasure was devastating and felt intentional, and the lack of recognition for it moreso.
I haven't watched Schindler's List myself, so when you did your spoof at the beginning I got so confused. I was deadass like, is... is that movie about something different than I thought it was?
I read The Color Purple in my high school literature class. It literally starts off with the main character being SA'ed by her supposed father. I was sobbing by the time I was done with the first chapter. I still remember 4 years later how jarring and emotional it was to read that book and the movie still makes me cry every time. When I saw that short by Mirta Miller, I straight up thought it was about a different story with the same name. I was even surprised by how they were able to use that IP. I didn't realize what it was really about until this video. I am flabbergasted by that. I can't believe their PR team approved it to be posted either. Not a single woman of color was involved in the entire WB team apparently, cause they would have stopped that real quick.
This really contextualized things for me. I had only seen Mirta's original video, and my only experience with The Color Purple was trying to read the book but not being emotionally prepared enough to get very far because it really is brutal.
It's the fact that all you had to was read either the Wikipedia for the novel or the original movie and boom. Context. Vibe. Crumbs. They could have sent her a blurb or a dvd of the musical. The audio book is available on YT. It's less than twelve hours. There's no shortage of people doing quick and dirty summaries or analysis of the book. Like. Bruhh. That's the worst part to me. This was so easy. And they missed.
The bit about black creators having to work much harder to get the same following is so true. I found that conservative black men or centrist black men, have the highest follower count. This is anecdotal to people I stumble upon, but really speaks to who is "allowed" to succeed and its really notcable when I see so many deserving black creators with barely any followers or views, compared to others.
I would push back on the slightly. Black conservative men can tap into a large pool of racists who want content by black men but when you look into white conservative influencers the wage gap between black and white influencers is very wide.
I understand that the reason white influencers are usually tapped to do stuff like this is ultimately a capitalist thing, but it also drives me up a wall that they wouldn’t just…I don’t know…pay black women who have a connection and love for this movie to talk about it in a sponsored video. It came through so intensely in the Alissa Ashley video that she has a love and understanding for the 1985 film and I found that so compelling. I’ve seen the stage show, and hearing her talk about both films made me want to watch both versions. I even want to read the novel and see how they all differ.
Thank you so much for calling this out! When this happened, I feel like not enough people were acknowledging it. The only person I saw do it was Bob the Drag Queen!!!
from "all my life I had to fight 😔" to "share your purple looks this holiday season🤪💜" is actually comical. wow. there's no way this isn't a simulation.
I'm a white, young, german person who has never heard about the color purple before the first trailer for the new movie came out. I went to see it in cinema going in completely blind because someone on twitter pointed out that it's an important black queer, specifically lesbian, story. I was fully unprepared for all the pain I was about to witness, but I'm glad I got to see this movie. I have yet to know how it compares to the older movie and the original book, but if more people get to experience the story this way, like I did, I think it did something right. I understand what they were trying to do with their marketing, but it is completely tonedeaf. If you want to reach a more wider white audience you can just be honest, this is just straight up false marketing.
i had never heard of the color purple before when i first saw ads for the movie. i later learned what it was about and was a little bit shocked tbh. all the ads i had seen for it portrayed it as a light coming of age story. that’s not an excuse tho tbh she should have done her research before accepting a sponsorship
I did see the musical adaptation in theater, but did not enjoy the songs for the most part. The more prominent lesbian representation is nice, but the original version hits so much harder.
I know a lotta European folks, and I'm close friends with someone from Croatia. Knowing what little context that lady probably has, and how different race is viewed over there. It makes it even more crazy to me that she did not do any research for what film she was supposed to promote. Great video as always Miss Kat!
Honestly this video made me lowky interested in reading the book-i watched this film with my mom and i never actually rad the book In my opnion-i rlly do think the film should have been left be, if they werent going to actually depict the subjects its disscuissing and instead water it down then they rlly shouldnt have remade it
I was shocked by what Mirta made but if she didnt know about the original book and movie it makes sense that that the new trailer was her only exposure to it. I'm not black but anyone who is America and grew up with Oprah on TV has at least heard of The Color Purple. But Mirta isnt and didnt. At first I thought, jeez, she couldnt even read the wikipedia article for it, but it might not have even occured to her that this was an adaptation of an adaptation. Still absolutely wild it happened though. Also uhh... I'm not big on influencers or makeup but her look...... could have been more elegant, to say the least.
i agree but as an influencer and u sponsor things, at least you could do is look it up? why are u sponsoring things you have no information and know nothing about? kind of strange
Commenting to help this gain a wider audience, and to say I love your work Kat; the way you talk about a subject and the perspective you have really helps to enrich and expand my view of things. Re. the specifics of this, it's pretty obvious the influencer was chosen purely down to the number of followers and age demographic, with no thought of the context of who she is or how she may or may not have engaged with the story and it's cultural importance. Although she'll have received the negative attention, (and whilst she bears the responsibility for her own lack of professionalism, as she very clearly admitted) the fault greatly lies with the Warner Bros. marketing team or whoever reached out to her for this deal in the first place.
this is so dystopian, wow... also, you had me in that intro, ngl. i hadn't heard of this controversy (travesty? tragedy?), so my initial thought was that you lost your mind 😅
They lost a lot of the spark that the musical had. I saw it on Broadway with the og cast and I remember magical moments that I was waiting for in the movie that never happened. 1 was when Sophia comes to Celie after she told Harpo to hit her. the beginning of the song on broadway is soooo powerful and establishes how strong she is, which makes her fall way more heartbreaking in my opinion, then what they did on the movie with her half crying and soft starting the song. She came in twirling her fist screaming alllll of my liiifeeee ive had to fight. It was amazing. 2 was when she tells Shug she doesn’t need her…they cut that part completely
I'm not gonna lie, that intro pissed me off until I realized what you were trying to do. It was a great way to capture how insane this woman's tiktok was. She didn't even describe the movie she was promoting?
WB is a clown car of corporate bullshit but this is probably one of the wildest ~influencer marketing~ stunts I've heard of recently. I hope this person actually listened and learned and didn't just buckle to pressure without understanding why people were upset, but I wish there was a way to be more direct towards WB's involvement here.
I've been kind of curious about this new musical movie ever since I saw the trailer, because the trailer makes it look SO happy, it caught me very off guard, I never thought someone could try a more hopeful and happy version of the color purple. Hearing that you watched it and that it was good in it's own way makes me less wary about watching it.
Honestly feels like targeted rage bait advertising. Purposefully building discourse and frustration in the black millenial community - instrad of a simple passing promotion, it garnered so much mote traction through reactions and responses. Also using a non-American influencer who may not know the full history behind black slavery is pretty underhanded. The influencer should definitely have done her research, but I can see how a company, especially one with as large a name as Warner Brothers, could imbue a perceived sense of trust.
The Color Purple didn’t take place during slavery. It took place roughly 70 years later and represented a completely different chapter in Black American life.
as a survivor of longrunning childhood abuse and abusive romantic relationships, i deeply related to celie when i watched the film. i'm trans, white, and live in the modern day, so my struggles weren't all the same as hers, but there was overlap. i remember being horrified and heartbroken for her growing up with her father, crying my eyes out as her sister was dragged away, being so overwhelmed with peace when celie and the singer kissed. it's so frustrating, heartbreaking, enraging- even for me- that companies care so little about black media, black artists, black content creators, and black lives in general that they would turn one of the greatest films into some cheap marketing stunt. I'm so glad the ploy flopped as spectacularly as it did. not sure it would've gone over well even with black creators taking part, since it's so obvious it's only about money and not the actual product, much less its consumers.
I am white (mostly anyways) and the original Color Purple movie wrecked me. I was ugly sobbing every time I watched it and certain characters in the film made me so angry and disgusted that I felt physically ill while watching. The Color Purple is a must watch for everyone and woah does it take you on an emotional roller coaster. This 'influencers' heart warming purple look ad is so horrifically appalling and whoever greenlit that needs some education.
I must admit.. the whole schindler's list bit at the start both horrified me and helped me understand what black women felt when they saw that tiktok, like that start really made me cringe which means it served its purpose PERFECTLY.
I first saw The Color Purple as a young teen and it kept me awake at night. It absolutely disturbed me to my core. An amazing film, but the sadness and the absolute unfairness of it all was too much for my little depressed brain at the time, and (in my 40s) I still can’t watch it without crying my eyes out
Didn’t know what the movie was about and initially didn’t see a trouble with the video but as u were explaining the movie the color purple my jaw was dropping more n more like who had the idea for that tiktok needs to be fired 😭
i feel like influencer marketing is inherently at odds with the subject matter of a novel like The Color Purple. Anything more sensitive would have to be true to the source and would be a downer and anything more "uplifting" would quickly veer into caricature or insensitive territory. Also, a big budget Hollywood musical and its financial stake is again inherently at odds with the space of the source. Yes books are financial endevours too, but not nearly to the extent of a hollywood production. Perhaps a stage play would be better suited but i think some subjects are better off in the print medium, specifically the novel form, than in the visual medium. the medium here is what corrupts the message
In the original movie Mister helps bring Nettie to the US as well. They had a touch of a redemptive arc as well for mister. The movie musical showed more abuse than the original movie. However there was a lot more humor in the musical version. But they also showed so much more love (from/for her sister, from/for Shug, for her children, from/for Sophia). They made Celie’s sexuality more obvious than the original film. So I found the highs much higher and the lows much lower than the original film. However the pacing and tone felt off and even jarring at times. And why the heck did they cut part of the most well known song in the musical 😭. In the original movie there was less levity. So while it didn’t show as much abuse overall it felt darker. Also the pacing was so much more consistent. It really is a masterpiece. I had the opportunity of seeing the musical with Fantasia in person. It was good but there were moments it felt silly. However this was the version that showed the relationship between Celie and Shug much more. Watching it in a theatre full of mostly black women was an experience in itself. I appreciate that the movie musical never felt silly to me which is something I was worried about.
I often forget you only have ~512K subscribers because in my mind you're an incredible voice and I've been following you for 6 or 7 years. I'm glad you do work at universities as a speaker too so more people can hear your voice. Anyway, you are very beautiful in this video! Have a great day.
This is why a lot of people will believe influencers are out of touch. Would it have killed her to watch the original movie? Also... why did they remake the colour purple? It really about liberation (except for the secret sapphic love story within the overall story); it was a fucking tragedy about oppression
Seeing a black woman install purple box braids or some cute braided style would’ve been a very fitting and better move for the company to support an influencers name and brand and target to the right audience. would’ve loved to see that.
I put the blame on whoever hired this influencer for this particular gig. They could have hired 16 influencers that mirror their target audience for the same amount of money.
That sounds kinda like the movie precious. I remember watching it for therapy(im a survivor), i dont ever remember there being ads for it or anything main stream media, but i remember the totally brutal theme of the movie and how it showcased the abuse and how it effected precious(the main character). It helped me not feel so alone, it helped me hope that things could get better.
Yeah that promo is braindead in so many ways. As an abuse survivor, I definitely wouldn’t want someone making a look based on a traumatic thing and wearing it as some kind of superficial empowering thing. In that way, your parody using an equally as emotional and traumitizing film like Schindler’s List is very on-point. It just… I mean I laugh at my trauma like everyone, but no one is allowed to do that.
As a marketer I have to agree, The internet has only been accessible to a worldwide audience since the early 90s and it has really only been the last 10 years where its possible to amount a huge following and be able to make money doing by posting and controversial topics get views. The statement bad publicity is still publicity has never rung more truth then now
Schindler's list is a movie about the holocaust, and she wasnt a victim of the holocaust. This is to show how weird it is for her to make a video like that on the colour purple
Im glad you made a video about this situation. I dont have tiktok, but i do watch her shorts on youtube. I was genuinely so confused seeing a totally separate post about her “the color purple” ad and never even seeing her og post🥴 the clarification was greatly wanted, thank you!
Check out the first part of my video exploring how Celie's sexuality was depicted over on my side channel @_MIMC
th-cam.com/video/U27hzt7hJeg/w-d-xo.html
The musical ending was the same as the movie ending.
Kat, your link to your second channel in the description is broken. Did you c/p again?
@@torrenciamcdaniel3272not exactly. I think the books ending was more tender, I understood the modernization of it but it was more impactful imo in the last adaptation.
they shouldve just left it alone, such a classic that doesnt and will never need a remake. leave the classics alone i beg of you hollywood 😭
Done❤❤❤🫂🫂
"The Help is an uplifting film about a passionate baker perfecting her chocolate pie recipe"
I laughed waaaay too hard at this comment XD
Lol
I'm dead
@@OfficialROZWBRAZEL lol why? To make sure it didnt taste like poop? If Hilly tasted the poop that would be because it was already in her mouth, so Minny's goal would have already been accomplished. No taste test necessary.
😂😂
What in the late stage capitalism goes on in a marketing exec's mind to think "you know what we should do to promote this story about a queer Black woman's horrific lifelong abuse? Get Ready With Me videos and lifestyle inspo!" All that's missing is a collab with a cosmetics brand to make a brand-new palette of purple shades to buy (with adverts featuring only pale-skinned people)!
That sketch at the beginning is brilliant but also horrifyingly believable, it's really not that far off from what we saw in this promo...
We are truly living in a simulation
And not even black women like Jackie Aina or whatever? Could just search black lesbian grwm and prob find like a dozen really awesome influencers lol then pull in black brands like coloured raine? Insane
Probably just sorted influencers by amount of followers...
I didn't realize it was a skit, I was like damn am I hearing this right? Did I miss something? That was dark 😵💫
I feel like that ad campaign was trying to imitate the success of Barbie by making their IP (they don't care about it in any deeper terms than it being a property that they can monetize) into a cultural 'moment', but only superficially, without any understanding for either what even made Barbie into such a cultural moment (the actual messaging of the film in the current social context) or why it was such an aesthetic (the movie's true purpose being marketing for the merch, let's be real). They were imitating without understanding, and came out looking like fools.
as a lesbian, thank you for your comment on the way that this story about a Black lesbian has been erased. there are too few portrayals of Black lesbians in the media
Have heard of the film “The Watermelon Woman”?
I’ve only seen it in she’s gotta have it
I haven't seen the new version but if it's supposed to be more positive, you'd think the romance would be on full display, but it sounds like it was watered-down anyway. 😕 That's a shame because who doesn't love, love... probably people who suck I guess lol.
@@ellanina801 You ain't kidding about that spice! 🥵 I'm positive The Watermelon Woman is still on TH-cam.
I recently started watching The Wire and it features a black lesbian couple and shows them together in several episodes of what I’ve seen so far.
my jaw is on the fucking floor. ‘share your purple transformation this holiday season”. my jaw has broken through the crust of the earth and is descending through the mantle to the core
lol. When I saw the video I was literally shocked lol. And then realizing it was an ad sent me into another universe lol
💀💀
Is your jaw in China yet 😂
But really, it was so tone deaf.
Seriously the video could have been an SNL skit and I'd have believed that.
Not Black but just wanna say that WB is not getting dragged enough for this, they should’ve known better and they should’ve paid Black femme creators to start with and not gone with a GRWM brief. Wild (but not surprising) that the influencer apologised before the company ever did
It's wild to me that WB must have thought "Oh, Barbie! Everyone went to the theatre wearing pink! Everything went pink for Barbie! Y'know what movie we could make the next cultural reset? The Color Purple."
In what WORLD did they think-
Right? I don't even really blame Mirta because se's just doing her job at the end of the day
@@MsKateC2K she should've rejected the offer then. She's an adult and frankly it's exhausting seeing how quickly white people's actions in situations like this gets excused and instead people default to solely blaming the company (not defending wb bc this was tone deaf and stupid but also she could've told them no)
@@MsKateC2Ki mean idk im not black but I’ve read the book and it’s… not something that inspires a makeup transformation
There are a lot of videos online that summarizes the story in less than 10 minutes, even as an artist you should look into the source material before doing anything
@@MsKateC2K As Mirta herself said, she did NOT do her job properly because she skipped doing the research.
I was cautiously yet positively surprised by her apology, though, because it's the second online apology I have watched in one week that wasn't terrible, after decades of witnessing not-pologies that were too often mixed with victim blaming.
(wyte AFAB survivor of CSA here, and despite decades of counseling I know I cannot safely come any closer than this to The Color Purple, so I am thankful to Kat Blaque for offering this safe distance access into a work that obviously is beautiful in all its tragedy)
jesus, i thought the opening skit was an exaggeration, not a one-to-one direct copy of the original vid 💀
yeah fr
I had to pause the video for a minute, cause I am fucking speechless. Jfc, did any of them at least read a bare minimum summary of the story?!
@@hsihdbssbcjtzksk7426fr like you say it’s about a man living in Poland during ww2 and you don’t elaborate?
@@karathewolfsfanficchannel933did it go over yalls heads? Clearly she was parodying Miller’s Color Purple advert
You should have said Schindler's List "takes place in the 1900s"
the color purple inspired get ready with me idea is a level of capitalism modern hell that I desperately want out of
like what
I'll admit, I'm probably not very well-informed, but I believe that the goals of anti-racism and the liberation of women (which I believe the source is hinting towards) are not compatible with capitalism in any form
You’re correct
Exactly!
Eh, I half disagree. Pure capitalism probably is, but I don’t see how a purely socialistic society would be any better.
@@chickensalad3535 lol. lmao.
@@potatopotayto8332 ?
I feel like they were shopping for black women outrage lol
You might be onto something
that makes the most sense, because there's no way the marketing team for this project wouldn't have at least seen the movie and approved this like it was sensible.
@@OfficialROZWBRAZEL”sometimes malice and incompetence look like twins, and it’s unfortunate.“
This connected dots about something very off topic but that is massively impacting my life rn, and thank you for giving me words to describe it to others. 🔥🙌🏾
:0 damn I think you might be on the nose of this
Ick
I think it’s more they didn’t think it would be a problem so they were like “how do we get people outside the target demographic to watch it or even care” .. the road to hell is paved in good intentions imo
When I started watching this video, my initial thought was that Mirta was just another influencer who takes random sponsorships for the money while lazily not doing any research...then when I saw the campaign and instructions they had given, I can see why Mirta thought what she did was appropriate, and how WB kind of set her up to fail by not approaching black creators or at least creators who care about the source material, and not providing more guidance in their instructions on what they were looking for in sponsorship content. I also respect that she owned up to her mistake. I hope that she watches the film and is more careful about the sponsorship gigs she accepts going forward.
Yeah, I actually appreciated her apology
Ithink it's a marketing ploy and this was for rage bait. It's honestly upsetting cause the best way to deal with this would be to ignore the film but that would hurt the actors. They set it up to fail, so they can point and say oh we told you black stories don't work.
yeah it seems so tone dead but apparently that was intentional by WB? what were they thinking
@@overgrownkudzu Exactly... They asked content creators to do purple-themed GRWM videos. 💀 The campaign was so tacky.
Not to mention she Romanian, The Balkans were colonized/ occupied for over 400, and separated from the rest of Europe, didn't own slaves and don't now much about black history at all
I thought it was bad, but the breakdown of the campaign goals just makes the whole thing so much weirder.
Yep
Warner Bros deserves a lot more flack for this because I do not believe there was not an approval process that could have prevented this entirely. They saw it an okayed it.
definitely!
I think that’s where I’m frustrated because influencers are often given a script and told to make their sponsored content related to their regular content so it’s not so ad like, yet for some reason she’s getting all the heat as if Warner Bros wasn’t the one to pick her
Kat calling me an introspective hot person makes me feel so seen 🖤
Its tru!
@@KatBlaque u rly get me 😭
i find it ridiculous that some parents are trying to "protect" their kids from CRT while us black kids were out here watching the color purple with our mothers and reading Push in middle school ha
Different realities!!
@fernthegreenfairy"fictional story meant for entertainment with racial themes"
Dumb as rocks fr
@fernthegreenfairycontinue to be dumb
@fernthegreenfairyignoring the reality of racism existing in the world is pure ignorance and stupidity. I personally don’t want the entire next generation to be stupid and ignorant
even this video is a great example of the privilege white people inherently have that ALLOWS for their ignorance while black people do not get the luxury of pretending racism isn’t real or “ended”
The original advertizing prompts themselves are truly bizarre to me. Did these people think that maybe booktokers might be better at advertizing a musical based on a book, or maybe dance or music influencers ffs.
how could she not had of watched the film? if you're being sponsored you should at least understand and KNOW what you're promoting!! so irresponsible...
Literally blew my mind when I saw it cuz... how could you not at least do cursory research before accepting the payment? Like... I gotta do hella for my lil 800 bucks lol
Tbh its probably just a simple anwser... its just a check to them. They may not feel the need to look deeper into it or do research or even use/see the product to promote it. Sadly thats just how a lot of influancers work with sponserships and promotions. I wish more did research or even do the bare minimum to at least use/see the product before promoting it.
my guess is she just watched the trailers. When i got the ad for the color purple i was so confused because i only heard of the book. I hadn't read it, but i was aware of the themes and whatnot. So when the ad popped up in front of a youtube video and it was a musical, I got a bit of whiplash. But then I looked into it and learned there was already a musical and a movie adaptation and there was precedence for it to be a musical. Ironically enough, this put the book back on my radar, so I definitely am going to make a point of reading it.
@@christicat221bThe book is intense. Kat says it several times but her... charisma, charm? Wonderful way of presenting herself and discussing heavy topics with levity may subconsciously disarm or downplay the way this book is rather relentless from start to finish. (I'll give the comparison of "Precious" but with absolutely nothing left to the imagination and even more SA plus severe physical abuse and no daydreams).
It's an excellent book and I'm not saying this to deter you but I think it's one to know what to expect before reading so you can be in the right headspace.
I certainly wish I'd known a bit more before I read it the first time *at twelve* - the blurb on the back was not accurate preparation.
I actually just googled The Color Purple to read more about it, and Google provided me with “people also ask” questions and answers. The first of which is “what is the story The Color Purple about?” And the first line of the answer is almost exactly what she said, “The Color Purple follows an African-American teenager named Celie being raised in rural Georgia in the early 1900s.” The next line is about the abuse she experiences, which I guess Mirta didn’t read or didn’t feel like repeating in her video. So she read one line of google’s answer to what the story is and decided that was enough to make the sponsored post.
Oh to have the confidence of Warner Brothers' decision makers (derogatory)
I remember watching The Color Purple for the first time when I was twelve and I sobbed through most of it. "Heartwarming" is definitely NOT the first word that comes to mind when I think about it. It's not even the first 30 words that come to mind. Yikes.
EDIT: I've never seen the musical.
The original film Mister has a slight redemption. He provided the money to bring Celie’s family back from Africa and he’s a shadowy figure in the background watching Celie with her family.
In the book to me it seems like he and Celie were able to make peace as they commiserated over their shared love for Shug. She introduced him and the rest of the cast to her children, “These are my people.”
Mister also expressed regret over not seeing the “beauty” Celie possessed. Realizing he missed out on so many years that he could have been happy with such a great woman.
For whatever reason, I did not remember the money for Africa thing in the book .Crazy how I missed it lol.
Cant say thats a redemption at all, he just decided to do something a normal husband would do, still hes a pathetic abuser in my opinion regardless of Celie making peace w him.
also - has hollywood forgotten the MASSIVE buzz over the les mis movie??? has BROADWAY forgotten? when, in the past century of human history, did we suddenly become so afraid to tell tragedies musically? when did we forget their power????
The wave of relief I felt when I realized the red make up look was a joke omg 😅
Me too. I was so confused and wondered if we saw the same Schindler’s List cause I cried at the end and not happy tears.
Me too. Holy crap
Same! I was sitting here with this sinking feeling in my stomach, like, "OMG Kat WTF are you doing!?" I feel like I need to take a nap I came down from the edge so fast when I realized it was a not serious skit.
The heartwarming tale of the Color Purple
WB should be taking all the blame on this one, sorry but despite that girl having a massive audience, as a result of her culture and national origin she has very likely never heard of this film or book and was sent a short descriptor with the influencer marketing campaign information from WB. While I understand this story and others like it are central to the American black experience Eastern Europe has it's own horrible and tragic history.
They really did her dirty here
Exactly, not her struggle. And while she could have imo taken a minute to read the Wikipedia page at least, WB should really have just gotten a black influencer to do this and that's on them.
Idk, I respectfully disagree. I think its on a content creator - especially with an unimaginably large audience- to educate themselves on what they're hocking in a paid partnership/sponsorship situation. Like if her paid partner was apple and she was hocking the latest iPhone, ignorance doesn't excuse her complicity in the Congo situation - ignorance is a choice when information is at your fingertips.
TLDR: letting this creator off the hook due to her ignorance, when she is making bank, is too liberal a take for me!
@@zekec6088 An unsurprising Americentric view. The troubles of American history are nothing viewed next to the millennium of wars, subjugation, enslavement and genocide of the Balkans. Perhaps if Americans want their very short history revered and respected they should begin to respect the extremely long histories of others.
@@nikkidarkangelpnope8400 How is it an America-centric idea to expect people to do a quick google search? Every story dealing with harsh realities like this should be handled with care and it’s not wrong for people to expect an influencer to put in the bare minimum. It’s also kinda shitty to compare different forms of oppression throughout history and downplay the oppression of one to uplift the other, but I guess that’s also just my America-centric opinion lol
When I read the Color Purple book I was surprised by Mr's "redemption" so to speak. He and Celie actually become friends. He asks to marry her again and she's like "nah."
I wouldnt expect that to come through in a feature film, though all the versions make it clear he's that way because of society's failing, not his own nature. But character development or no, F that guy.
I kept hearing people joking about "NOW *this* is worth 5k" and now I understand
As someone who works in communications it’s crazy that they said black millennials were their target audience then potentially blew their budget on a white creator.
If they wanted this to appeal to a wider audience it would make sense but, according to their marketing strategy brief, they weren’t.
I have to admit, I feel like themes like abuse are simply more appropriate for written language rather than film. Idk how to describe it exactly but I feel like every book I read that features abuse does it in a way that makes you think - in a way that visual media just can’t do in the same way. Visual depicts an be powerful but risk a vulgarity that written media can easily avoid. Reading about abuse is just fundamentally different than a visual representation… Like unlesss I’m totally off base? But I feel like it makes a difference? That’s why the novel is so powerful.
I think your right. But I feel part of it depends on the reader/audience as well. It's hard to tell how people might interpret things.
I think you’re right. Written narrative generally invites more introspection on the part of the reader.
I agree, when you read a difficult depiction in a book, you can take it at your own pace and reflect. When you watch something, even if you have the ability to pause it, it can still be a little too visceral. Also, especially scenes involving children or animals, i always worry about how it was filmed. Was it filmed ethically so that the actors involved were unharmed? Regardless, there's different strengths to different mediums. And i think its okay for some people to not want to see such visual depictions of abuse.
The Schindler's List intro is brilliant
I never read The Color Purple book but I watched the first movie and it touched me so much as a young trans (white) kid, as I somewhat related to many of the characters. I never knew Celie was a lesbian, I always read her as being demisexual (I think that'd be the closest), in the sense that she falls in love with Shug Avery because she's one of the few people who ever shows her love, respect, admiration, and a place of comfort, love, lust etc. I have heard that in the book Celie was more explicitly a lesbian and I find that layer even more interesting tbh. I really need to watch the new musical, I'm avoiding spoilers like the plague lol, because I'm afraid they'll change too much, but I also love Danielle Brooks so I'm expecting greatness
She is very explicitly lesbian in the book. Mentions never seeing any man as anything other than a frog and lusting for Shug before she ever new her deeply or showed her that level of kindness
@@Raddiebaddieyup just the photo of Shug was enough to get the spark going for Celie!
For $5,000 you’d hope she’d be less generic at a minimum. I’ve seen $5 cameos more personalised and enthusiastic.
White pan woman here. I read the book as a child, and it had quite the impact on me. Think im going to purchase the book now and read it as a 52 yo woman. Thanks for this vid ❤
Why are modern adaptions so obsessed with redemption? Full-dimensional characters are one thing, but not every villain needs to be a good guy at heart. Some people are just a**holes
Girl you had me with the schindlers list thing - I am so relieved you were being ironic 😂 like damn that's certainly a way to summarise the story.
But seriously I am a bit shocked someone actually did that unironically considering the source material 😳
She really just described the color purple without mentioning…any of the important parts.
As a Texas Jew, I definitely feel like I am fighting Hitler by saying you looked fine af with the look, parody or not lol
In other news, WHY THE F WOULD THEY DO THIS 😧
What's a Texas Jew?
@@docfabzWe are Jewish, but not from New York.
Like, do you know how many people think all the Jews are from New York?
its a jew from Texas ig
it’s an important distinction because as we know Jewish people from Texas specifically are allowed to fight Hitler’s ghost.
@@strawberryqueen0382Texas Jews are lone stars in the fight of Hitlers ghost.
The funny thing is I have often watched sponsored vids by influencers and thought "Can't believe they approved this..." assuming that the companies must at least watch and approve the ads but after this I'm like OH, they really just pay random people who have a big following and then not even bother to check properly before giving the thumbs up because good christ- like even I'm a white girl in Australia and I had an idea about this story, I don't understand how this wasn't pulled up 💀
It really depends on what your situation is. For me whenever I do an ad, there is usually a bunch of back-and-forth between myself, my agency, and the advertiser. It’s usually very intense and you have to hit certain points and say certain things before they approve it, and it’s very clear to me that influencers like her don’t really have to do that because of how large and popular they are. It’s clear that for some influencers, advertisers simply trust that the influencer knows how to best market the product. Which, honestly, I think is the better approach is long as the influencer is clear about what they can’t say.
i think when discussing the more uplifting nature of the musical (and movie musical adaptation) it's important to note that escapism has always been a defining aspect of the musical genre since its invention, and musicals do tend to have have more uplifting endings because of this
Great point
I hadn't heard this story so your opening sketch made my jaw drop and go "they didn't".
Love the video and the parody especially. I love that you always look past the individuals to the bigger issue that is putting money in the wrong wallets... and criticism on that Spirit Halloween wig was well due lol
❤
how is there an ongoing debate about whether celie is gay... is this more people who didn't read the book or watch the movie... and does that not make sense considering she was written by a black lesbian... people do anything to erase or overlook crucial aspects of these stories (least of all WB oh my god)
There’s a whole group of people who have only seen the original adaptation who have been posting think pieces about how celie and shut were just good friends lol
Fr I don't get how someone would deny it, I read the book when I was 15 not being a native English speaker and having trouble interpreting the text at times, and I still got that
HAHAHAHAH omg I just saw the intro preview and was CONFUSED and CONCERNED, I'm glad I stuck around.
Also thank you glad to see people talking about The Color Purple. I've mentioned it to a few people and gotten blank stares. This was on my list of fundamentals in representation of black queer representation growing up of any kind. The erasure was devastating and felt intentional, and the lack of recognition for it moreso.
I haven't watched Schindler's List myself, so when you did your spoof at the beginning I got so confused. I was deadass like, is... is that movie about something different than I thought it was?
I didn't know what this was going to be about, so you REALLY got me with the intro. As a descendant of holocaust survivors I was like 🤔🤔🤔
To me Schindler’s List is the first movie that comes to mind when I think “really upsetting and harrowing story that shouldn’t be made light of”
It doesn't shock me that Warner Brothers was behind this campaign. They have become so tone deaf ever since Zazlav took over the studio.
I read The Color Purple in my high school literature class. It literally starts off with the main character being SA'ed by her supposed father. I was sobbing by the time I was done with the first chapter. I still remember 4 years later how jarring and emotional it was to read that book and the movie still makes me cry every time. When I saw that short by Mirta Miller, I straight up thought it was about a different story with the same name. I was even surprised by how they were able to use that IP. I didn't realize what it was really about until this video. I am flabbergasted by that. I can't believe their PR team approved it to be posted either. Not a single woman of color was involved in the entire WB team apparently, cause they would have stopped that real quick.
Influencers need to have some level of responsibility when they take on sponsorships.
loooool…. the intro sent me to the moon and back 😭😭😭 not the schindler’s list eyeshadow
This really contextualized things for me. I had only seen Mirta's original video, and my only experience with The Color Purple was trying to read the book but not being emotionally prepared enough to get very far because it really is brutal.
wb hiring a croatian white influencer for this and not black queer ones is crazy
It's the fact that all you had to was read either the Wikipedia for the novel or the original movie and boom. Context. Vibe. Crumbs. They could have sent her a blurb or a dvd of the musical. The audio book is available on YT. It's less than twelve hours. There's no shortage of people doing quick and dirty summaries or analysis of the book. Like. Bruhh. That's the worst part to me. This was so easy. And they missed.
She can do The Bluest Eye next! That’s a nice spring palette! 🤪
The bit about black creators having to work much harder to get the same following is so true. I found that conservative black men or centrist black men, have the highest follower count. This is anecdotal to people I stumble upon, but really speaks to who is "allowed" to succeed and its really notcable when I see so many deserving black creators with barely any followers or views, compared to others.
I would push back on the slightly. Black conservative men can tap into a large pool of racists who want content by black men but when you look into white conservative influencers the wage gap between black and white influencers is very wide.
I understand that the reason white influencers are usually tapped to do stuff like this is ultimately a capitalist thing, but it also drives me up a wall that they wouldn’t just…I don’t know…pay black women who have a connection and love for this movie to talk about it in a sponsored video. It came through so intensely in the Alissa Ashley video that she has a love and understanding for the 1985 film and I found that so compelling. I’ve seen the stage show, and hearing her talk about both films made me want to watch both versions. I even want to read the novel and see how they all differ.
Thank you so much for calling this out! When this happened, I feel like not enough people were acknowledging it. The only person I saw do it was Bob the Drag Queen!!!
from "all my life I had to fight 😔" to "share your purple looks this holiday season🤪💜" is actually comical. wow. there's no way this isn't a simulation.
even though the context of this video is important, i cant help but notice how pretty your makeup is kat! loving the hairstyle to 💗
Aw thank you. I still appreciate these comments lol.
Till is a heartwarming movie about a beautiful mother-son relationship.
was not familiar with the controversy this video was addressing so that opening skit had my head spinning
I'm a white, young, german person who has never heard about the color purple before the first trailer for the new movie came out. I went to see it in cinema going in completely blind because someone on twitter pointed out that it's an important black queer, specifically lesbian, story. I was fully unprepared for all the pain I was about to witness, but I'm glad I got to see this movie.
I have yet to know how it compares to the older movie and the original book, but if more people get to experience the story this way, like I did, I think it did something right.
I understand what they were trying to do with their marketing, but it is completely tonedeaf. If you want to reach a more wider white audience you can just be honest, this is just straight up false marketing.
i had never heard of the color purple before when i first saw ads for the movie. i later learned what it was about and was a little bit shocked tbh. all the ads i had seen for it portrayed it as a light coming of age story. that’s not an excuse tho tbh she should have done her research before accepting a sponsorship
THE BEGINNING HELP😭😭💀ilysm I died
I did see the musical adaptation in theater, but did not enjoy the songs for the most part. The more prominent lesbian representation is nice, but the original version hits so much harder.
I know a lotta European folks, and I'm close friends with someone from Croatia. Knowing what little context that lady probably has, and how different race is viewed over there. It makes it even more crazy to me that she did not do any research for what film she was supposed to promote.
Great video as always Miss Kat!
Honestly this video made me lowky interested in reading the book-i watched this film with my mom and i never actually rad the book
In my opnion-i rlly do think the film should have been left be, if they werent going to actually depict the subjects its disscuissing and instead water it down then they rlly shouldnt have remade it
It’s a great book
I was shocked by what Mirta made but if she didnt know about the original book and movie it makes sense that that the new trailer was her only exposure to it. I'm not black but anyone who is America and grew up with Oprah on TV has at least heard of The Color Purple. But Mirta isnt and didnt. At first I thought, jeez, she couldnt even read the wikipedia article for it, but it might not have even occured to her that this was an adaptation of an adaptation. Still absolutely wild it happened though.
Also uhh... I'm not big on influencers or makeup but her look...... could have been more elegant, to say the least.
i agree but as an influencer and u sponsor things, at least you could do is look it up? why are u sponsoring things you have no information and know nothing about? kind of strange
@luvrere5962 Yeah I think she definitely could have done more but it is what it is atp.
Commenting to help this gain a wider audience, and to say I love your work Kat; the way you talk about a subject and the perspective you have really helps to enrich and expand my view of things.
Re. the specifics of this, it's pretty obvious the influencer was chosen purely down to the number of followers and age demographic, with no thought of the context of who she is or how she may or may not have engaged with the story and it's cultural importance. Although she'll have received the negative attention, (and whilst she bears the responsibility for her own lack of professionalism, as she very clearly admitted) the fault greatly lies with the Warner Bros. marketing team or whoever reached out to her for this deal in the first place.
Loved the sketch at the start 😂 but I'm going to have to dip due to the themes ❤
I don't know, you're just glowing these days 😍
Aw thank you! Just a lil moisturizer and gaussian blur
@@KatBlaquenot Gaussian blur. You’re so real for that
I was so confused about the beginning of this video and then I realized what you did lol. Brilliant.
OMG GIRL! YOU SCARED ME LOL. That was good. Kudos 😂😂😂
this is so dystopian, wow...
also, you had me in that intro, ngl. i hadn't heard of this controversy (travesty? tragedy?), so my initial thought was that you lost your mind 😅
lol That’s the exact feeling I had for her video lol
You can rightfully criticise her for not even researching what the movie is about, but also WB’s concept for the campaign was unhinged.
They lost a lot of the spark that the musical had. I saw it on Broadway with the og cast and I remember magical moments that I was waiting for in the movie that never happened. 1 was when Sophia comes to Celie after she told Harpo to hit her. the beginning of the song on broadway is soooo powerful and establishes how strong she is, which makes her fall way more heartbreaking in my opinion, then what they did on the movie with her half crying and soft starting the song. She came in twirling her fist screaming alllll of my liiifeeee ive had to fight. It was amazing. 2 was when she tells Shug she doesn’t need her…they cut that part completely
I'm not gonna lie, that intro pissed me off until I realized what you were trying to do. It was a great way to capture how insane this woman's tiktok was. She didn't even describe the movie she was promoting?
WB is a clown car of corporate bullshit but this is probably one of the wildest ~influencer marketing~ stunts I've heard of recently. I hope this person actually listened and learned and didn't just buckle to pressure without understanding why people were upset, but I wish there was a way to be more direct towards WB's involvement here.
I've been kind of curious about this new musical movie ever since I saw the trailer, because the trailer makes it look SO happy, it caught me very off guard, I never thought someone could try a more hopeful and happy version of the color purple. Hearing that you watched it and that it was good in it's own way makes me less wary about watching it.
When are people going to realize that we don't need "updated" stories for "modern audience".
We're capable of relating to others from different eras.
Honestly feels like targeted rage bait advertising. Purposefully building discourse and frustration in the black millenial community - instrad of a simple passing promotion, it garnered so much mote traction through reactions and responses.
Also using a non-American influencer who may not know the full history behind black slavery is pretty underhanded. The influencer should definitely have done her research, but I can see how a company, especially one with as large a name as Warner Brothers, could imbue a perceived sense of trust.
The Color Purple didn’t take place during slavery. It took place roughly 70 years later and represented a completely different chapter in Black American life.
as a survivor of longrunning childhood abuse and abusive romantic relationships, i deeply related to celie when i watched the film. i'm trans, white, and live in the modern day, so my struggles weren't all the same as hers, but there was overlap. i remember being horrified and heartbroken for her growing up with her father, crying my eyes out as her sister was dragged away, being so overwhelmed with peace when celie and the singer kissed.
it's so frustrating, heartbreaking, enraging- even for me- that companies care so little about black media, black artists, black content creators, and black lives in general that they would turn one of the greatest films into some cheap marketing stunt.
I'm so glad the ploy flopped as spectacularly as it did. not sure it would've gone over well even with black creators taking part, since it's so obvious it's only about money and not the actual product, much less its consumers.
I am white (mostly anyways) and the original Color Purple movie wrecked me. I was ugly sobbing every time I watched it and certain characters in the film made me so angry and disgusted that I felt physically ill while watching. The Color Purple is a must watch for everyone and woah does it take you on an emotional roller coaster.
This 'influencers' heart warming purple look ad is so horrifically appalling and whoever greenlit that needs some education.
I just started watching I don't know what this is about I'll keep you guys updated
Jesus Christ
Lol I’m still coming down from my high, so you had me in the intro, not gonna lie. Great video as always!!
I must admit.. the whole schindler's list bit at the start both horrified me and helped me understand what black women felt when they saw that tiktok, like that start really made me cringe which means it served its purpose PERFECTLY.
I first saw The Color Purple as a young teen and it kept me awake at night. It absolutely disturbed me to my core. An amazing film, but the sadness and the absolute unfairness of it all was too much for my little depressed brain at the time, and (in my 40s) I still can’t watch it without crying my eyes out
Didn’t know what the movie was about and initially didn’t see a trouble with the video but as u were explaining the movie the color purple my jaw was dropping more n more like who had the idea for that tiktok needs to be fired 😭
i feel like influencer marketing is inherently at odds with the subject matter of a novel like The Color Purple. Anything more sensitive would have to be true to the source and would be a downer and anything more "uplifting" would quickly veer into caricature or insensitive territory. Also, a big budget Hollywood musical and its financial stake is again inherently at odds with the space of the source. Yes books are financial endevours too, but not nearly to the extent of a hollywood production. Perhaps a stage play would be better suited but i think some subjects are better off in the print medium, specifically the novel form, than in the visual medium. the medium here is what corrupts the message
In the original movie Mister helps bring Nettie to the US as well. They had a touch of a redemptive arc as well for mister.
The movie musical showed more abuse than the original movie. However there was a lot more humor in the musical version. But they also showed so much more love (from/for her sister, from/for Shug, for her children, from/for Sophia). They made Celie’s sexuality more obvious than the original film. So I found the highs much higher and the lows much lower than the original film. However the pacing and tone felt off and even jarring at times. And why the heck did they cut part of the most well known song in the musical 😭.
In the original movie there was less levity. So while it didn’t show as much abuse overall it felt darker. Also the pacing was so much more consistent. It really is a masterpiece.
I had the opportunity of seeing the musical with Fantasia in person. It was good but there were moments it felt silly. However this was the version that showed the relationship between Celie and Shug much more. Watching it in a theatre full of mostly black women was an experience in itself.
I appreciate that the movie musical never felt silly to me which is something I was worried about.
I often forget you only have ~512K subscribers because in my mind you're an incredible voice and I've been following you for 6 or 7 years. I'm glad you do work at universities as a speaker too so more people can hear your voice.
Anyway, you are very beautiful in this video! Have a great day.
Oooooo They did her wrong having her advertise this movie 😅
This is why a lot of people will believe influencers are out of touch. Would it have killed her to watch the original movie?
Also... why did they remake the colour purple?
It really about liberation (except for the secret sapphic love story within the overall story); it was a fucking tragedy about oppression
Seeing a black woman install purple box braids or some cute braided style would’ve been a very fitting and better move for the company to support an influencers name and brand and target to the right audience. would’ve loved to see that.
I put the blame on whoever hired this influencer for this particular gig.
They could have hired 16 influencers that mirror their target audience for the same amount of money.
That sounds kinda like the movie precious. I remember watching it for therapy(im a survivor), i dont ever remember there being ads for it or anything main stream media, but i remember the totally brutal theme of the movie and how it showcased the abuse and how it effected precious(the main character). It helped me not feel so alone, it helped me hope that things could get better.
It came out in 2009/2010
Yeah that promo is braindead in so many ways. As an abuse survivor, I definitely wouldn’t want someone making a look based on a traumatic thing and wearing it as some kind of superficial empowering thing. In that way, your parody using an equally as emotional and traumitizing film like Schindler’s List is very on-point. It just… I mean I laugh at my trauma like everyone, but no one is allowed to do that.
That opening was amazing 😂
As a marketer I have to agree, The internet has only been accessible to a worldwide audience since the early 90s and it has really only been the last 10 years where its possible to amount a huge following and be able to make money doing by posting and controversial topics get views. The statement bad publicity is still publicity has never rung more truth then now
0:13 the intro really had me confused. Im also new here dont yell at me
Schindler's list is a movie about the holocaust, and she wasnt a victim of the holocaust. This is to show how weird it is for her to make a video like that on the colour purple
Im glad you made a video about this situation. I dont have tiktok, but i do watch her shorts on youtube. I was genuinely so confused seeing a totally separate post about her “the color purple” ad and never even seeing her og post🥴 the clarification was greatly wanted, thank you!