Hello Jason, I appreciate your video. All of this is new. I am still a little lost. Note: I started on an ad and got this notice: 1 policy violation warning- Health in personalized advertising- Health condition-related services, procedures, or products aren't allowed in personalized advertising. I am a physical therapist offering a report on relieving chronic pain.When I look at other ads they use phrases like - home arthritis relief, non-surgical treatment options, arthritis pain-do's and don'ts. Not sure what I am doing wrong? Any insights? Thanks.
This one is really tricky and unfair. What you can do is request a manual review of the ad. Just make sure you only request ONE ad to be reviewed. If approved request the remaining ones... Sometimes it's not the ad at all and they just don't like something that was said on your site.
Hey Jason, I bought ur campaign builder about a month or 2 ago. I went to review the Google ads editor videos now its coming up a "this page doesn't exist" msg. Just let me know where I can access the new login pg. Thx sir! Awesome product!
Great video Jason! According to your experience, how long should we rum campaigns set like this? E. G. Wait certain time, certain amount of clicks and we activate enhanced, or conversions and we activate max conv..
I like waiting for clicks before making changes, and waiting for conversions before switching bidding strategies. I actually never use enhanced. After we have a few hundred conversions, I jump straight to CPA or maximize conversions.... But your tracking needs to be really set in order for that to work
@@juanmanuelgonzalez9341 I agree with Jason on waiting on clicks. If you aren't seeing much clicks, then use impressions are your gauge. If you have a low CTR (click-through rate), then you will need to revise your ad copy or figure out why people aren't clicking your ads. My recommendations for waiting on impressions is: 100/500/1,000 impressions. Clicks would be more 10,50,100 before I call it on a keyword (depending on the cost per click, something like $.40 I would do 100 clicks versus $7.00 click being like 10-20 clicks) I would always ALWAYS recommend manual CPC versus target CPA or maximize conversions. The reason is you are letting the algorithm try to figure it out, but with manual CPC, you can control all aspects and slowly ramp up. Giving Google the keys to drive, you will find out they will max your budget by "learning". You probably have better knowledge of your target audience than Google and can cut out the losing campaigns, ad groups, demographics, keywords faster than Google.
If the ad placements are set to desktop only, the mobile preview might not show up... But you should be able to see that preview - not sure why it wouldn't be working
Great stuff Jason! If wanting to target multiple cities in a state using city specific kw's, would you use the product as the campaign and cities as ad groups, or would you have the cities as campaigns then create ad groups around the products you offer? Examples. Option 1 - Campaigns for Carpet Cleaning, Furniture Cleaning, etc. and ad groups for Tacoma, Redmond, Seattle, etc. OR Option 2 - Campaigns for Tacoma, Redmond, Seattle and ad groups for carpet cleaning, furniture cleaning etc? Thanks!
I'll chime in while Jason is getting over the flu. For a client that like, we typically build out the campaign for each individual product/service. For the ad groups, we will either build out each ad group a set of keywords (if search) or ads variations (for display/video). For hierarchy purposes, I would stick with the product/servers being the campaign and ad groups being the location. The reason being is if your client has multiple products/services, you can quickly figure out which campaigns are being profitable. Plus if the client is sick of upholstery cleaning, you can reduce budget or turn it off completely. But I'll play devil's advocate on my previous paragraph (as I was a carpet cleaner for 12+ years), I would say if I lived in Shoreline, WA; I would really REALLY hate commuting to Tacoma for a $175 job. So maybe Option 2 is good for the client's needs. Maybe scheduling each campaign to run on certain days, so I know as a carpet cleaner - most jobs will be in the vicinity of Tacoma on Monday, Redmond on Tuesday, etc etc. It really comes down to personal preference and managerial ease of the account + reporting. ~ Some tips if your example client is actual client ~ - Build out a remarketing audience with 3,6,9,12 months. Typical customers get their carpets cleaned every 12 months (Dupont's warranty recommends every 6 months). You can actually include [12 month audience list] and exclude [6 month audience list], giving you people >6 months and
@@jessematz6997 This is great! I appreciate the detailed answer. Funny enough, I just happen to pick that type of business randomly. So if you set the structure as the campaigns being services (carpet cleaning) and then you had city specific ad groups and ads (carpet cleaning Seattle, carpet cleaning Shoreline, carpet cleaning Renton) the location setting would be at the campaign level not the ad group level, correct? You would have all the zip codes added at the campaign level, so even though the ad groups are city specific, they would not be limited to displaying in that specific city. Does that matter? If you wanted to include some "general terms" such as "carpet cleaning near me" would you setup a separate ad group for those since they would apply to all the locations in the campaign or just duplicate the kw's in each city specific ad group? I'm thinking with the location specific campaign you can dial in the location for the services ad groups, but it may be a lot to keep up with if you want to target a number of cities and products.
@@michaelcohen7517 So I had to do a bit of a refresher on account structure testing it out (I don't think I've ever setup a campaign -> geo-location ad group before). Now I know why I don't do geo-location ad groups. Because you can't. If you narrow down into ad groups, you will notice the location tab removed. The things you can adjust at an ad group level would be: Keywords, audiences, demographics, and devices. So [Option 2] is your only option really. Also, you don't want to spread out your campaigns too thin. Consider your budget (if it's less than $10k/mo, then stick with broader campaigns. K.I.S.S method and then later on start defining the campaigns out more. You can always create new campaigns) For keyword mining, I would create a broad campaign that uses all geolocations. This will give you a broad understanding of what new keywords are working and being move them into a specific location campaign. For terms like "near me", I would actually create a separate campaign for this. Create a geo-location radius around the business, say 5 miles (Hopefully not capturing anything over on the other side of Puget Sound). In other campaigns, you exclude that 5 mile radius in locations. So all this is happening in at the campaign level. Another tip is to make sure your ad schedule is top notch. Idk if your client is using lead generation form (so 24 hours a day) or call-in, which you would only want your search ads running between the hours they are opened.
So the daily budget is going to be set at the campaign level - so if you want split the budget across those ad groups, create a new campaign for each ad group so you have a total of 3 ad groups. Since your goal is to find your best keywords, split your budget evenly at 10 per day for each campaign. After 14 days, turn off all the keywords are too much or don't look like they'll produce results. That way you can start to allocate your budget to the better keywords days 15 - 30. Hope that helps!
Went into over drive to catch up on the slow start to the quarter 😅.... I'm obsessive about hitting goals so I wanted to get all the Q1 videos out.... vlogs coming soon on what happend. Back to the usual 2-3 per week now
Hi Jason, it's the 3rd time that i'm watching your video!!!!! I have another 2 questions for you. 1. When we create the 4 sitelinks, if i had just 1 Landing page to promote, do i add the Lp link for all 4 sitelinks? Is this possibile and what is your suggestion? 2) If i had 1 LP to promote and figured out a set of 4 groups of keywords for that LP, is it better to create 1 Campaign at the top level and include the 4 groups with the 4 set ok KW, OR, is it better to create 4 campaigns (top level) and include 1 ad group for each campaign? Thankx
Oh wow, hope it's because it's helping..... 1) If you only have one landing page and don't want to send people anywhere else, then just don't use them. You can still use Callouts since those don't link. Assuming you want to keep people to one CTA and site links will distract from that. 2) Now that is a tough one - without looking at your account; If you KNOW that those keywords are your golden ticket then separate campaigns for each one - BUT if they are just great, not gold, go with the first option, one campaign with 4 ad groups - 1 keyword each. Most of the time that's what we do with search ads. It's rare we find just one keyword that is so good it gets it's own campaign ...hope that helps!
@@JasonAWhaling Yes Jason it damn well helps me. No doudt. Regarding your king tips, i forgot to say that i'm targeting a local area, lets say 50.000 people, therefore reffering to point n.2, is it the same strategy? Thanks in advance.
@@liberospadaccino For the sitelinks & one landing page, If you have like a long formatted landing page with multiple sections. You can setup ID tags to your headers in HTML and then send people to that portion of that landing page through sitelinks. This could be different product/services you are showing on that page, a contact form, Terms & conditions, About Us, etc etc. If it's just a simple direct short landing page, then you are out of luck. But I would suggest you try to get sitelinks going. Why? More real estate space! Anything to get more visibility in the SERPs (search engine results pages). You can learn more about anchor links here - www.w3docs.com/snippets/html/how-to-create-an-anchor-link-to-jump-to-a-specific-part-of-a-page.html
Yikes! So you'll have to create the campaign and immediately pause it so you can get into the interface. Then you can go to your campaigns, and click the blue plus button to set up one properly
Hey, jason loved your work. I am going to sell digital filmmakers assets online will google ads give the right response or what else u would suggest?? :) do reply
Hey Jason, great tutorial with useful information. However, in every video I watched (yours and others) , I could not see the actual landing page shown by the narrator that can be approved by Google. For this reason I could not run any ad on Google apprehending that it will be rejected. And you know Google does not give any specific reason to reject. I shall appreciate if you can show the landing page used by you or its link that is approved by Google to know exactly what type of landing page Google wants.
Your right there is no way to know if your landing page will be approved... So showing ours isn't going to help. All you can do is make sure there are no crazy claims and all your TOS and disclaimer links are there... After that you just don't know
Don't know how I bumped onto this. Anyway GREAT content 🙌🙌. I also watched those rather similar from MStarTutorials and kinda wonder how you guys make these vids. MStar Tutorials also had cool info about similiar things on his channel.
Comment below with your Google Ads questions!
Always learning something new in ur videos.
😁 Awesome to hear!
This Man is dropping value Bombs
😅 Thank you!
Good advices about keyword targeting. Thanks
Thank you!
Invaluable content. Thanks a bunch! Can you please recommend a hosting company?
Thanks so much! Sorry; I don't have one to recommend at this time
Hello Jason, I appreciate your video. All of this is new. I am still a little lost. Note: I started on an ad and got this notice: 1 policy violation
warning- Health in personalized advertising- Health condition-related services, procedures, or products aren't allowed in personalized advertising. I am a physical therapist offering a report on relieving chronic pain.When I look at other ads they use phrases like - home arthritis relief, non-surgical treatment options, arthritis pain-do's and don'ts. Not sure what I am doing wrong? Any insights? Thanks.
This one is really tricky and unfair. What you can do is request a manual review of the ad. Just make sure you only request ONE ad to be reviewed. If approved request the remaining ones... Sometimes it's not the ad at all and they just don't like something that was said on your site.
good and amazing
Thank you! Crush it with your Google ads campaigns!
Great Video Jason! Simple and straight to the point. Have you any remarketing videos? Thankx
Check out the last 20min of this video. I go through a remarketing campaign: th-cam.com/video/C-WWqU5Tk08/w-d-xo.html
@@JasonAWhaling Thankx Jason
Hey Jason,
I bought ur campaign builder about a month or 2 ago. I went to review the Google ads editor videos now its coming up a "this page doesn't exist" msg. Just let me know where I can access the new login pg. Thx sir! Awesome product!
Hey, I'm sorry we didn't get the proper email to you. I've just send you a password reset email so you can log-in to our new system :)
@@JasonAWhaling Thank You Jason, Jesse took care of me on Sunday! Thx Again!
Great video Jason! According to your experience, how long should we rum campaigns set like this? E. G. Wait certain time, certain amount of clicks and we activate enhanced, or conversions and we activate max conv..
I like waiting for clicks before making changes, and waiting for conversions before switching bidding strategies. I actually never use enhanced. After we have a few hundred conversions, I jump straight to CPA or maximize conversions.... But your tracking needs to be really set in order for that to work
Jason Whaling great thanks! You mean set in order like within the thank you page?
@@juanmanuelgonzalez9341 I agree with Jason on waiting on clicks. If you aren't seeing much clicks, then use impressions are your gauge. If you have a low CTR (click-through rate), then you will need to revise your ad copy or figure out why people aren't clicking your ads. My recommendations for waiting on impressions is: 100/500/1,000 impressions. Clicks would be more 10,50,100 before I call it on a keyword (depending on the cost per click, something like $.40 I would do 100 clicks versus $7.00 click being like 10-20 clicks)
I would always ALWAYS recommend manual CPC versus target CPA or maximize conversions. The reason is you are letting the algorithm try to figure it out, but with manual CPC, you can control all aspects and slowly ramp up. Giving Google the keys to drive, you will find out they will max your budget by "learning".
You probably have better knowledge of your target audience than Google and can cut out the losing campaigns, ad groups, demographics, keywords faster than Google.
greaaaaaaaat as always, you are killing it :D
Humbled, thank you! 🙏
Hi Jason did Google remove the mobile responsive view at 18:04 ? While I was publishing my ad I didnt see the right mobile phone preview.
If the ad placements are set to desktop only, the mobile preview might not show up... But you should be able to see that preview - not sure why it wouldn't be working
Great stuff Jason! If wanting to target multiple cities in a state using city specific kw's, would you use the product as the campaign and cities as ad groups, or would you have the cities as campaigns then create ad groups around the products you offer? Examples. Option 1 - Campaigns for Carpet Cleaning, Furniture Cleaning, etc. and ad groups for Tacoma, Redmond, Seattle, etc. OR Option 2 - Campaigns for Tacoma, Redmond, Seattle and ad groups for carpet cleaning, furniture cleaning etc? Thanks!
I'll chime in while Jason is getting over the flu. For a client that like, we typically build out the campaign for each individual product/service. For the ad groups, we will either build out each ad group a set of keywords (if search) or ads variations (for display/video).
For hierarchy purposes, I would stick with the product/servers being the campaign and ad groups being the location. The reason being is if your client has multiple products/services, you can quickly figure out which campaigns are being profitable. Plus if the client is sick of upholstery cleaning, you can reduce budget or turn it off completely.
But I'll play devil's advocate on my previous paragraph (as I was a carpet cleaner for 12+ years), I would say if I lived in Shoreline, WA; I would really REALLY hate commuting to Tacoma for a $175 job. So maybe Option 2 is good for the client's needs. Maybe scheduling each campaign to run on certain days, so I know as a carpet cleaner - most jobs will be in the vicinity of Tacoma on Monday, Redmond on Tuesday, etc etc.
It really comes down to personal preference and managerial ease of the account + reporting.
~ Some tips if your example client is actual client ~
- Build out a remarketing audience with 3,6,9,12 months. Typical customers get their carpets cleaned every 12 months (Dupont's warranty recommends every 6 months). You can actually include [12 month audience list] and exclude [6 month audience list], giving you people >6 months and
@@jessematz6997 This is great! I appreciate the detailed answer. Funny enough, I just happen to pick that type of business randomly. So if you set the structure as the campaigns being services (carpet cleaning) and then you had city specific ad groups and ads (carpet cleaning Seattle, carpet cleaning Shoreline, carpet cleaning Renton) the location setting would be at the campaign level not the ad group level, correct? You would have all the zip codes added at the campaign level, so even though the ad groups are city specific, they would not be limited to displaying in that specific city. Does that matter? If you wanted to include some "general terms" such as "carpet cleaning near me" would you setup a separate ad group for those since they would apply to all the locations in the campaign or just duplicate the kw's in each city specific ad group? I'm thinking with the location specific campaign you can dial in the location for the services ad groups, but it may be a lot to keep up with if you want to target a number of cities and products.
@@michaelcohen7517 So I had to do a bit of a refresher on account structure testing it out (I don't think I've ever setup a campaign -> geo-location ad group before). Now I know why I don't do geo-location ad groups. Because you can't. If you narrow down into ad groups, you will notice the location tab removed. The things you can adjust at an ad group level would be: Keywords, audiences, demographics, and devices. So [Option 2] is your only option really. Also, you don't want to spread out your campaigns too thin. Consider your budget (if it's less than $10k/mo, then stick with broader campaigns. K.I.S.S method and then later on start defining the campaigns out more. You can always create new campaigns)
For keyword mining, I would create a broad campaign that uses all geolocations. This will give you a broad understanding of what new keywords are working and being move them into a specific location campaign.
For terms like "near me", I would actually create a separate campaign for this. Create a geo-location radius around the business, say 5 miles (Hopefully not capturing anything over on the other side of Puget Sound). In other campaigns, you exclude that 5 mile radius in locations.
So all this is happening in at the campaign level.
Another tip is to make sure your ad schedule is top notch. Idk if your client is using lead generation form (so 24 hours a day) or call-in, which you would only want your search ads running between the hours they are opened.
🔥🔥
Hi Jason,our budget is 1000 turkish lira for 30 days. We will use 3 ad groups. So how much should I set up a daily budget or bid for those 3 groups?
So the daily budget is going to be set at the campaign level - so if you want split the budget across those ad groups, create a new campaign for each ad group so you have a total of 3 ad groups.
Since your goal is to find your best keywords, split your budget evenly at 10 per day for each campaign. After 14 days, turn off all the keywords are too much or don't look like they'll produce results. That way you can start to allocate your budget to the better keywords days 15 - 30. Hope that helps!
can you tell me where to study the sales funnel for an online store in more detail?
Looking up shopify tutorials and how to do upsells for ecom stores is a good place to start... Then ecom email marketing tutorials here on TH-cam
Wooow. How many videos are you creating right now :O
Went into over drive to catch up on the slow start to the quarter 😅.... I'm obsessive about hitting goals so I wanted to get all the Q1 videos out.... vlogs coming soon on what happend. Back to the usual 2-3 per week now
@@JasonAWhaling Such a role model!
Hi Jason, it's the 3rd time that i'm watching your video!!!!! I have another 2 questions for you. 1. When we create the 4 sitelinks, if i had just 1 Landing page to promote, do i add the Lp link for all 4 sitelinks? Is this possibile and what is your suggestion? 2) If i had 1 LP to promote and figured out a set of 4 groups of keywords for that LP, is it better to create 1 Campaign at the top level and include the 4 groups with the 4 set ok KW, OR, is it better to create 4 campaigns (top level) and include 1 ad group for each campaign? Thankx
Oh wow, hope it's because it's helping.....
1) If you only have one landing page and don't want to send people anywhere else, then just don't use them. You can still use Callouts since those don't link. Assuming you want to keep people to one CTA and site links will distract from that.
2) Now that is a tough one - without looking at your account; If you KNOW that those keywords are your golden ticket then separate campaigns for each one - BUT if they are just great, not gold, go with the first option, one campaign with 4 ad groups - 1 keyword each. Most of the time that's what we do with search ads. It's rare we find just one keyword that is so good it gets it's own campaign
...hope that helps!
@@JasonAWhaling Yes Jason it damn well helps me. No doudt.
Regarding your king tips, i forgot to say that i'm targeting a local area,
lets say 50.000 people, therefore reffering to point n.2, is it the same strategy? Thanks in advance.
@@liberospadaccino For the sitelinks & one landing page, If you have like a long formatted landing page with multiple sections. You can setup ID tags to your headers in HTML and then send people to that portion of that landing page through sitelinks. This could be different product/services you are showing on that page, a contact form, Terms & conditions, About Us, etc etc.
If it's just a simple direct short landing page, then you are out of luck. But I would suggest you try to get sitelinks going. Why? More real estate space! Anything to get more visibility in the SERPs (search engine results pages).
You can learn more about anchor links here - www.w3docs.com/snippets/html/how-to-create-an-anchor-link-to-jump-to-a-specific-part-of-a-page.html
Where did the "switch to expert mode" link go to?? ................. different interface now?
Yikes! So you'll have to create the campaign and immediately pause it so you can get into the interface. Then you can go to your campaigns, and click the blue plus button to set up one properly
Hey, jason loved your work. I am going to sell digital filmmakers assets online will google ads give the right response or what else u would suggest?? :) do reply
I would suggest using TH-cam or Facebook ads for selling that type of offer; not Google search ads
Hey Jason, great tutorial with useful information. However, in every video I watched (yours and others) , I could not see the actual landing page shown by the narrator that can be approved by Google. For this reason I could not run any ad on Google apprehending that it will be rejected. And you know Google does not give any specific reason to reject. I shall appreciate if you can show the landing page used by you or its link that is approved by Google to know exactly what type of landing page Google wants.
Your right there is no way to know if your landing page will be approved... So showing ours isn't going to help. All you can do is make sure there are no crazy claims and all your TOS and disclaimer links are there... After that you just don't know
At least you can show one landing page which you are not running ads for.
Don't know how I bumped onto this. Anyway GREAT content 🙌🙌. I also watched those rather similar from MStarTutorials and kinda wonder how you guys make these vids. MStar Tutorials also had cool info about similiar things on his channel.
Thanks so much for watching and wish you the best with your campaigns!