Insane and infuriating how back then Manny's career was seriously halted because he was a "social climber" and now literal, proven predators are somehow able to maintain their platforms?
I think it's mostly the attitude toward TH-cam in general has changed. It started as a platform where you watched "friends" do and talk about things to you and then became a career path, and that transition for subscribers was much slower than it was for the people in those career. As parasocial relationships on the platform have been more exposed for what they are, the more people watching realize that it's a job and that doing things like social climbing, pushing sponsorships, discount codes are all necessary for their success. I think at the time a lot of people weren't as happy realizing they were just a paycheck in the grand scheme of things, so seeing that behavior with real life relationships was even more off-putting. Now in retrospect we realize absolutely how ridiculous it was to criticize, but that's because it got so much worse. We've just been so desensitized since then that we don't have the energy for anything but apathy because it feel like a never ending cycle we can't stop.
Okay but like actually. This reads out like a summary of how WWI went down. Except the trenches were Twitter and the weapons of mass destruction were subtweets.
I’m telling y’all in the future being an internet historian will become an actual job. And the era of beauty gurus will be remembered as a milestone in that history.
@@fadalerabrasool3563 actually shane unfortunately helped alot of shitty people who are problematic rebrand themselves as good innocent people like jake paul and tana so it wasn't just jeffree that shane saved
@@jasmeetsandhu229 the fact that shane only made ass kissing documentaries on problematic people told a lot.... like he never tried to help a genuine, kind smaller creator... smh
Much like Darth Plagueis The Wise could save others from death, but not himself; Shane Dawson the Clown could save others from cancellation, but not himself.
It’s still crazy to me how everyone dragged Laura for her racist past (as they should) but completely ignored the fact that the person calling her out had one as well 😳
It was really crazy Laura did need to answer for saying the ignorant and problematic things she said but the fact that it was being delivered in defense of a racist was crazy.
Thing is, Laura apologized, and while it may not have been the best apology, SHE CHANGED, SHE BETTERED HERSELF! Jeffree never has no matter how many times he claims to want to be better, also Laura's was actually in her past, the tweets were years old when they were found, worrisome but we can see she's trying to be different, to be better, I can't accept her apologies because I wasn't the object of her disgraceful words, Jeffree continues to add to his misdeeds and his apologies are hollow, hers seem more heartfelt because she's actively being better
He's older and a little bit wiser... That sounded weird to say but it's true he's significantly older and has had more time to learn how to manipulate people! He had an upper hand in the make-up industry and in business in general. He knew attention good or bad would help boost his sales! He was smart enough to start his own company and promote his own brand instead of sticking his name on some janky no name brand!
He also doesn't give a fk about anyone trying to "cancel" him either.. just like Trish Paytas. And he has hard core stans that will NEVER stop loving him, regardless how awful he proves himself to be.
Exactly!!! even the whole Tati/James thing...it was JEFFREE who called James a s3xu@l pr3d@tor, Jeffree is the one who shifted the convo from "James is on a path to destruction and idk what to do, I've tried talking to him in private and he won't listen so this is a public statement" to "JAMES IS A DANGER TO MINORS"
Why is social climber worse than racist? Like I get why Gabriel was upset with Manny personally, but I never understood the hate for Manny for being a social climber but it was okay for J* to be racist repeatedly?
I never understood this either, besides aren't they all social climbers? They're all making content with the purpose of getting views, sponsorships, money, etc.
call me crazy, but the way all the “dramageddons” tie into one another and the domino effect of young egos running high in a cutthroat hollywood industry to create literally cataclysmic drama is deeply fascinating to me
To me it proves that these people equate real world problems like racism with bullshit internet drama, they think it’s the same, which is possibly the scariest thing to come out of ~influencer culture~
A sub-tweet *is* “drama”. Drama is *supposed* to be stupid and relatively harmless.. I believe dramageddon was the catalyst of people starting to be purposefully dangerously problematic.
I'm sure crimes were always being committed, its just for some reason now it is used as a weapon to deplatform ppl and make tea videos for money instead of actually being taken seriously. I'm sure there is still petty drama we could be talking about, but idk how youtube got this far with allegations being used as a way to make a quick buck
The more problematic you are, the lower the bar you set. Now if she is a different race every day people aren't as mad because they're tired, it's not new to her
@@patb6650 . . or people won't criticize Nikita 4 legitimately bad behaviour but make rude and insensitive comments which immediately takes the focus off what she has done and it makes it look like everyone is just a biggot and picking on her. She deserves all the criticism but not the stupid jokes about her gender. It really makes me mad that I have 2 defend this horrible woman.
@@sherryelle225 agree, everytime someone’s misgendering her without saying what wrong she did boils my blood. That just shows how ppl are ready to jump on bandwagon to hate anybody, they’re not doing favour to anyone…
While I know Laura Lee’s career hasn’t “recovered”, she has grown immensely as a person. She and Manny really learned from this. It’s all how you measure success.
I study politics and ignoring scandals till they go away isn't a theory. Its a general rule. It just isn't worth responding to most scandals or controversial topics because it draws unwanted attention. It is better to just wait. People with large platforms only respond if there's no avoiding the subject without hurting their brand.
@@doeeyes2 Politics is where morality goes to die. Sometimes politicians do apologize. But its only when not apologizing is more damaging than just not drawing attention to yourself. There are numerous incidents where people have apologized to a minor mistake, or more accurately, a mistake that wasn't public knowledge to everyone, and all it did was draw more attention to the mistake and that bad press becomes more damaging than just ignoring it. So as a rule people don't apologize. This sort of apathy is ultimately where I think cancel culture comes from. People make a big fuss nowadays in order to ensure public figures can't just ignore something till it goes away. And it comes with mixed results.
@@Moonlitwatersofaqua I like the acknowledgment of where cancel culture is coming from-- after decades (honestly you can make an argument to say centuries) of powerful people brushing things under the rug or simply ignoring the general public inquiring about behavior they find concerning, it's inevitable that once the general public has the strongest megaphone in the history of humanity (social media) that it's used to try holding the rich and powerful elite accountable.
Making a friendship for profit is like getting married and pregnant just to start a “family channel”-- sooner or later it ends miserably and nobody cares.
@@maitesoto1953 you would be surprised to see how many people do that. Or some of them already had genuine families and as their youtube career sky rocketed, they would have more children for views 😭
What I hate about the first Dramageddon is that even though these TH-camrs were called out for their racist posts (as they should), racism was used just to prove who is worse, so as to cancel them. It seemed that they didn't really care about the marginalized groups of people they hurt either when posting the post or even when those posts resurfaced. I don't know how to explain it but racism was used almost like a funny "gotcha"
So much yes! It was a “well, this one is racist, but this one was *more* racist, so we’ll keep the first one instead of canceling them both and moving on with our lives.” Honestly, racism as a “gotcha” is kinda how I feel about non-inclusive brands. Like they play off the outrage to bring out defenders and bring eyes to the product they might not otherwise get. I cut off any brand that plays that in 2021.
Agreed. I also hate how so many white people see this as entertainment and "tea" when most of these influencers said horrible, hurtful things about black people
Idk probably because the "racism" were jokes and ignorant at worst. None if these people besides maybe jeffree have shown behavior pointing to genuinely hating POC. Lets stop watering down the word racism.
@@viovenda8922 “jokes” are still racism. it’s not watering down the word racism that’s j the literal definition. also jokes tend to have truth behind them. either way the normalization of those jokes contributes to the normalization of microagressions and racist tendencies.
@@alondranieves5594 stop it. If everyone is racist then no one is racist, get it??? Do you understand??? If you have to dig up something someone said ten years ago to prove they're a racist then maybe they're not. The word DOES NOT hold the same meaning anymore because of people like you.
I think one thing that’s never talked about in terms of Dramagedon or any “tea” about racism is the harmful mental toll it takes on PoCs. It’s incredibly annoying and frustrating when the tweets and harmful language that was being used by Laura Lee and Gabriel are talked about like surprise little dishes of gossip instead of the horribly traumatizing interactions & micro aggressions that they are/were. To put it short I feel like Dramagedon 1’s conversations in which not treating racism as a serious issue and conversing about it as tea laid the groundwork for the later sexual assault allegations in Dramagedon 2.0 to also be discussed as tea instead of the serious issue it was.
YES. the way POC, specifically black people, and our TRAUMA, was used as a topic piece, while we as a collective were used as pawns for these horrible people makes me SICK.
They dont care about racism. They just use old racist tweets as a way to put each other down because they know that it will make them lose brand deals and followers. Why would you even be friends with Jeffree in the first place if you actually cared about racism? As much as I could forgive an ignorant use of the n word, the comments Laura has made were awful and I could NEVER forgive that. Thats deeply rooted southern racism right there.
J* is so notorious that even my husband, who doesn't give a shit about TH-cam drama, knows who he is and called him an "ostentatious peacock of a man" lolol.
i didn't even use myspace but somehow knew his name before I even looked into the makeup side of youtube. Like i don't even know how this man became so notorious even before all of this drama in the first place
The fact that Jefree Star has literally lost next to nothing in all of this still blows my mind- truthfully. He is the common denominator in E V E R Y T H I N G, yet has pretty much walked away unscathed. Why is that? I’d love a conversation to really understand how in the hell he’s gotten away with everything even though we ALL know it’s crap behavior, predatory, and down right evil sometimes.
I don’t know, I think that he walked away from this unscathed. But I think that a lot of people have now clocked what kind of person he is. For example I don’t think I’ve seen a makeup collection video in the last year where someone has any JS cosmetics and doesn’t make some kind of excuse for it.
I think it's because he's always openly been a pretty shitty person. All his fans have known that forever. He's a "villian" that they love. Look at all the idiots who idolize and try to live as the joker. I don't get it, I've never liked J*, but from what I've seen of his stans they genuinely don't care that he's rotten.
@@therealtrissmerigold I have to imagine that he has a younger fan base as well. Like they maybe don’t understand his wrongdoings now, but in a while they’ll see.
I'd also add the HUGE impact that "meme" channels had on the beauty community, channels like "shook", "Sebastian Williams", "exposed" "Snapped", "beef" etc... that used to post those "so and so annoying so n so for 2 minutes straight" kinda videos that would get MILLIONS of views and they all definitely were biased, they'd make fun of manny n make jeffree the main character of the videos all the time, also it's funny how they all became drama channels lol
Sebastian William kinda broke down talking about Manny and Laura after the Jeffrey Shane James and tati drama a year after dramagaedon 2. I think he kinda realised where he was wrong. Actually met with Manny and Laura and appologised to them
I was obsessed with those meme channels back in 2018! I didn't realize it at the time, but they definitely changed the perception of beauty youtubers. There was a collective switch up on Jeffree - for a hot minute - then Shane Dawson "redeemed" him again.
I think Laura and Manny never went back to their former success cause noone's watching as much beauty content as they used to, the beauty industry definitely peaked in mid - late 2010s and now we are all kinda full.
Notice how the people who lost the most actually learned something. That’s one of the problems with the drama these days (petty drama not crimes, some people just need to go to jail) nobody is actually really being affected by anything anymore.
It’s insane to me how often people forgive Jeffree… especially after every goddamn thing he’s done. And what has he ever done to make himself so redeemable? The answer is nothing.
I think that we’re able to see that a lot more clearly now that D’Angello Wallace (I stan a queen) has done his thing, and since Shane has been called out as well
@@RahjhaunDeShields I honestly want to know tooo cause people are always like "after all he has done" and me am like what exactly has he done that can not and has not been forgiven when it comes to other celebs like the only thing I can think of is racism and he apologised and even HUGE celebs like cardi b and camilla cabello have been racist and i don't see any one bring that up all the damn time 🙄
Shane Dawson doing PR for bad people will always make me crazy. Like we really could have had some peace and quiet on TH-cam but Shane "I didn't fuck my cat" Dawson had other plans
He thinks of himself as a savior of bad people when he himself is right up there with them. Like, he did a series on Tana, Jeffree, and Jake, three of the worst people on TH-cam, and actively, honestly said that he wants to repair their reputations and for what? Why would you ever want to uplift these people once more after all the shit they did? I mean seriously, how did people (unfortunately me included) ever eat this shit up? Looking back those "documentaries" were just so shitty. Not thought-out in the slightest bit, horribly researched, pushing awful narratives, and trying to redeem racists, abusers, and scam artists. Just awful stuff.
I remember coming home from high school so excited to binge watch all of the drama videos that came out each day during that time. It was crazy entertaining to see people's lives literally derail as a kid lmao
If Jeffree was a woman, there would be no coming back and no forgiving. Remember how hard the internet canceled KVD when Jeffree did much worse than her over and over again?
The thing is that KvD did a couple of things all one after the other instead of with space in ebtween like J*: marrying a neo nazi, talking against vaccines and then speaking about how her baby starved for 2 days while they got breastmilk of a vegan person to supplement. The whole situation was a shit show.
@@8LyJu8 I mean Jefree has done shit repeatedly for like a decade. Like he was involved in drama every other business day and it was him saying horrible things
@@rubyjane9119 I agree, but, at least, he took time between one and another. Also, the thing that nailed KvD wasn't marrying a neo nazi (or writing an antisemitic message to Ami James), but comming out as anti vaxx
the funniest part to me is how Manny got called out for being a "social climber" (something that all youtubers do) while Jeffree was literally a RACIST and people didn't care
The way she's describing this just reminds me of learning about world war 1😂. Like how world war 1 wasnt called that when it happened it was the great war. Also how the assassination of Archduke Franz Ferdinand was just the straw that broke the camels back. Idk why I was reminded so much of it lmao.
I've always been "Team No One" on this drama. It's all fun and games being friends with a racist until it's not. Jeffree is still the worst of the worst tho.
It’s interesting how women are seen as catty and dramatic, and that men are a minority in the beauty community, and yet, whenever there’s intense drama in the beauty community, men are always involved
@@timingmile7030 Exactly, all the things men say women are (catty, gossipy, clingy, insecure, sensitive) are actually true of them. The projection of it all 💀
The further you chase the chain of events the crazier it becomes that it all essentially leads back to Jeffree being mad that his friends didn't wish him happy birthday lol
I think it was more about him being threatened by any of then becoming more successful than him. The same fear motivated him to go after James. He’s becoming old and irrelevant.
Imma be completely honest. I said this during Dramagedon 1, and I'll say it now. Gabriel manipulated the whole situation to put full blame on Manny Mua, and he was brilliant about it. Gabriel came out unscathed because he threw Manny under the bus completely. And while I understand he might've deserved it, people also fail to see that Gabriel was just as much a social climber as Manny. Think about it, out of everyone, Manny was the one who had the least dirt brought out against him. A video of him potentially being rude to a fan is not as bad as a racist tweet from Laura or Gabriel. So, Gabriel twisted the narrative and gave people reason to hate Manny so the attention wouldn't fall on him. He gave the people what they wanted, and honestly, that just speaks badly about him as a person. He was willing to throw someone he claimed to be his friend under the bus over a situation he created. He masked his response like he was taking full accountability, but if you rewatch his video, he always adds a "but." And then, on top of that, he openly admits to lying to his fans about a friendship he created to boast his platform. How anyone trusted him after that video still blows my mind.
I smell an NDA as to reasons why the friendships weren’t talked about as in how it fell apart. I feel like JS made them sign an NDA when they became friends. It would make sense for him to make people who enter his life to sign one.
Nah, at the time Jeff had enough public sway that Manny and Laura were smart not to say anything. Jeffree is the vengeful type and would’ve made stuff up and people would have believed it.
If he did, that's weird as hell and shows what type of person he was. I believe it was more so at the time everyone and their mom was team Jeffery because they were blinded by that Shane Dawson series and his "friends" made him appear more likeable. I fully believe he keeps dirt and receipts on friends and thats why they haven't spoke out til this day in detail about what happened. He's hinted at having dirt on people in the past. Either way he's a piece of trash 🤷🏾♀️. Never understood how everyone just forgave him and became die hard fans so quickly
Most certainly NDA’s! He likes to copy the Kardashians lol He bashes them yet Kim is out here getting innocent people out of prison and what is Jeff doing??! Making clown pallets and trying to sucker the public w his over priced SHIT BOXES
I feel like Laura’s punishment for those tweets seems so harsh in today’s light because James Charles has literally admitted to grooming minors and nothing has happened
Love how drama in the makeup community went from “x wasn’t invited to this collab” or “y is an asskisser” to “x is guilty of CSA” in like 2 years. That fuckin escalated quickly
The sad thing is a huge part as to why Laura and Manny haven’t bounced back is because they aren’t dramatic and they don’t cause problems. Where as Jeffree, Nikita, and Gabriel have continued to be in every single dramagedon and hadn’t really effected their views. (I think it’s started to kind of catch up to Jeffree though) Drama really thrives. Heck a way to grow your channel now days is to be a drama commentator. I mean that’s how I found your channel haha. And I genuinely enjoy your take on things like this. Drama is unfortunately very interesting.
In my opinion, Laura hasn’t bounced back as much because her apologies and apology videos are predictable and don’t seem genuine. But enough time has passed that people are slowly coming back around for Manny and Laura- their respective makeup lines seem to be fairly successful.
Who says they haven’t bounced back? They both have a successful makeup company and Laura does clothing too. I have no idea how Nikita and Gabriel make their money.
@@dannyt7269 I’m meaning in their views they would get a million views on basically every video where now I think on average it’s about 1/2 a million views. So they haven’t quite gotten back to that.
Earlier this year I started watching Manny and Laura again. They talk about their experience and they really did grow from it. Laura even said that as a result she stopped doing makeup content and now does lifestyle, especially after she adopted Eryn. Laura and Manny stick by each other and both do seem really happy
I was a manager at Ulta when this all went down and I remember reading the email about Laura’s brand being pulled before it even officially launched and their statement. I didn’t totally disagree with that happening to be honest, I unsubbed from her channel back then and never re subbed. What I didn’t understand was why Ulta did that but then went on to have Jeffree Star/ Morphe products even though he had racism in his past too, and they also stocked things from Manny x Morphe. So they really just picked one scape goat from the scandal and that was weird to me. Then don’t even get me started on James Charles, they still have his products for sale (even if they are 40% off) lol
Manny is fine to keep imo, he wasn't racist he was just ahead of his time in viewing youtube and collabs for what they really are: business. but being a "social climber" was deemed as bad as the racist tweets that laura and nikita put out
@@washambiswimp714 yes I agree and actually I totally forgot about Nikita , whos collab with a Morphe who is also still being sold at Ulta. It’s just weird to me that they singled only Laura out and pulled her products. I also don’t think Manny’s behavior was as bad but I don’t know everything that was being pulled out at the time, I wasn’t super into commentary at the time but it sounds like people were also mad about some other things he did.
Because at the end of the day, no company actually cares about its customers. They care about making money (which is why they exist). Most of the public didn’t view Jeffree in a negative light at all. Manny’s collab came after the drama settled down. It’s also possible Ulta had some sort of contract with Morphe since it was already in store when the drama took place. It absolutely amazes me how people think companies actually care about them and get mad at companies for “just taking action because their bottom line is hurting.” Of course they’re going to. Jeffree could have literally murdered someone, but if the public didn’t care, Ulta would keep his product on the shelf.
Laura's treatment definitely seems unfair when you put her against James Charles who admitted to being a frigging predator. That is the one that gets me.
@@dannyt7269 I'm not okaying anything but making racist tweets is shitty but not illegal. James ADMITTED to sexting minors and he lost 200k subscribers out of 25,000,000. Laura, who did NOT break laws, did NOT go after children but made racist tweets lost almost everything. So ya, I'm comparing them and clearly our community cares more about racist tweets than PROTECTING CHILDREN.
@@OhLanie Laura still sells makeup, now clothes, and gets good views. She gained back anything she lost. James will get caught again and it’ll be even worse than the first time.
I love how you open this with "it was just known as dramagedon because it was the first" like it was 1910 and we were talking about the Great War ajhfkfmfkgjlg
@@adrianarr13 jokes aside; it wouldn't surprise me if masive scandals in which a public figure/brand is involved were taught in marketing classes or something to show how the public perspective can affect a bussiness.
@@valipazz never thought of that.. yeah that’s totally plausible. Even when they teach about COVID or whatever they might bring up the influence of celebrities or influencers.
this explanation is awesome. i like how you just sit there and talk. everything’s organized and thorough. you’re not biased when talking about it all, but you still give your own opinions. i never understood any of the “dramagedons”, but you explained it soo well. i honestly can’t wait for the rest of the series.
Well for people who were in myspace, Jeffree is a toxic horrible person. But because he held so much power over the industry and over people, they were to scared speak out. So now that more things have been brought to light, we know not to take anyone's word seriously.
The way Jeffree went after Hannah Beth in those MySpace bulletins was insane and I am dying to hear what she has to say about it. I don’t think she’ll ever tell, but I want to know so badly.
@@DanielleStarry i never had a MySpace, but I definitely know he was vicious on there. Jeffree was problematic since the very beginning, but people really didn’t look into him till way later.
Yeah this, I remember the MySpace/Warped Tour days. I think he actually performed at one of the Warped Tour years I went, but people in the circles I ran in were actively avoiding him already. This was I think 2007 or maybe 2008? He's been consistently terrible for well over a decade at this point.
I had a MySpace back in high school (like 2004-2005) and I don't remember ever seeing him. I also went to Warped Tour in 2005 and don't remember him being there (tho I could have forgotten). I was so surprised to hear he was such a "huge" MySpace celebrity! Maybe I was just a few years too early for his fame?
I'm just so glad it's over.. I couldn't stand my feed being polluted with diluted updates every minute, drama channels milked it so dry it was pathetic.. Thanks for staying concise and honest in your recaps.
I think something went down on that Benefit Nacker Island trip that started the deterioration of their friendship. On Gabriel's podcast, him and Manny briefly hinted at things happening behind the scenes on that trip that went down that were "enlightening".
Weren’t Manny, Nate, and Jeff doing 3somes? And then something went down between Nates bro and Nikita? Bottom line, it was always meant to crash and burn. They were mixing friendships, sex, and business. Big No.
I think Jeffree is probably intimidating to hang out with; the kind of person who can easily swallow up “smaller” characters on camera, people who aren’t as at-home performing so bombastically. Seems like being “close” to Jeffree would be like living with a constant storm warning. A person who is mercurial, steely, antagonistic, aggressive, impulsive, and insanely competitive .. while also seeming sympathetic, intimate, fun, intense and even generous. Like an addiction. I reflect back on this when pondering the many people who have been swept up, immersed, then flung out of his tornado.
And, you know, he says racist slurs lol and not sure if this happened with the 4 of them, but Jeffree did talk shit and treated other of his influencer friends badly, like Trisha
Want to make it clear I’m not excusing him. It’s unreasonable to expect perfection from anybody, but it’s not remotely unreasonable to expect growth. There should be no exception for public figures. The price of extraordinary fame, privilege, power and platform is that you use it for good. That’s not some unbearably unfair thing to ask.
I’m not exactly sure how I stumbled across this video.. but I clearly remember all this happening. But I love how you compiled this information and your voice is so melodic. Earned a subscribe and a late night video binge 💕
Y’all forget how Jeff was in the early 2000s? I use to follow him on MySpace one of the most toxic people alive, and guess what he’s never changed, just realized that he can make a living out of putting a mask on. It’s easier for him now because younger people do not know his MySpace days, he was beyond vile.
Jeffree Star has always struck me as a bully. Like I took one look at him and I got power hungry vibes from him. The fact anytime he made a friend, he would screen shot conversations, record audios, record videos, and let them know what he owned. Really made me realize he was toxic, no sane person does that. That is how I knew he would say things just to get an emotional reaction out of people. Like that is so vengeful. Who would do that
You are a true story teller, it’s just you talking with few video clips but you tell the story so smoothly that I can imagine everything in my head. That’s a talent. I really enjoy your attention to detail and smoothness of your story telling. To the point, well explained, not over inflamed. Excelente!
This shouldn't be as fascinating as it is. Truly a look into the lives of what young fame will do to your relationships. It's also sad looking back at how the drama has progressively gotten more severe since Dramagedon 1.
I sometimes wonder if this is going to be repeated by the young influencers, tiktokers. I think something like that will probably happen, history repeats itself and people just can't seem to learn
@@sunynotsunny2202 I think we're already seeing it happen before our eyes. I don't use TikTok or follow any of their creators, but I hear about them constantly being in drama for really severe things.
The way I forgot gabriel Zamora was part of this. There’s been so many dramageden that I forgot so much of this! The common denominator in all these dramageden is Jeffree
I genuinely feel like the beauty community has never fully recovered from this. I remember being so confused and feeling like I had to pick a side… that’s CRAZY! 😂like I was so into makeup that this hurt me that’s crazy !
Manny was the most innocent but got the worst backlash. I’m so proud of his strength to continue his career and success. He supports his family and puts out quality makeup 🌙💕
What I characteristically remember from Dramageddon is how everyone was being cancelled over racist comments and Jacklyn Hill was on the side having a horrific pallette launch, it was such a meme 🤣
@@doeeyes2 I think the Vault was during Dramageddon and the lipsticks were during Bye Sister. Two out of two, the world is burning and she's having launches failing.
What (in my opinion) are the dramagedons: 1. Dramagedon 1 (2018): Jeffree, Nikita, Manny, Laura, Gabriel 2. Bye Sister (2019): Tati, James (and the two boys James "hooked" up with) 3. Bye Sister, the Remix; Doing what's right (2020): Tati, Jeffree, Shane, Ryland (maybe even D'angelo Wallace and Jenna Marbles) 4. Dramagedon 4 (2021): David Dobrik and everyone on the vlog squad smaller "dramas" that also happened 1. Jacklyn Hill hairy lipsticks 2. Trisha Paytas is bullied by Jeffree 3. H3H3 fights with James over stolen designs 4. Frenemies (Trisha and Ethan join forces) 5. Nikita black fishing 6. Gabbie Hanna's existence 7. Nikki Tutorials (her entire 2020 tbh) hope I'm not missing anything
We definitely need you to cover the other dramagedons! This was so interesting to look back on. It's crazy how Manny and Laura had suffered the most, but in the long run they changed the most. I mean now, they are totally different people. And I think that just proves that when you're held accountable you can change.
Dramagedon was what ripped off the rose colored glasses everyone was viewing the beauty community through and exposed how catty and vicious things truly were behind the filters and photoshop.
I love how Manny and Laura are a genuine example of how being actually held accountable for your actions and having to face the consequences can actually be *good* for people.
Being held accountable IS a positive thing. It's supposed to be done from a place of good intent and should therefore lead to a positive outcome. People trying to frame accountability as something negative don't understand what it truly is.
Literally the only reason I know Manny is because I just binged Escape the Night season 3, the youtube original series, this week. I only know Nikita from her being attacked in Hollywood and her inability to wear a face mask during a pandemic (also in ETN). Still no idea who Gabriel is. And I only know Laura from that apology video and nothing else. Still just got invested in this video 😂
I really love listening to your voice. You have such a radiant confidence and I love seeing your perspective on such little things like how creators USED to use the notes app, and realizing that won't be good enough. Great video!!!!
When you consider the fact that while his ex-friends were falling apart trying to do damage control, Jeffree just posted a story of him maniacally laughing..... dramageddon was a cartoon lmao. looney tunes vibes
Chris Klemens shouted you out on his most recent episode of his podcast with Brittany Broski! THEY LOVE YOU. I was so excited when they shouted you out and how talented you are.
thats why I’m here! I’ve heard of Smokeyglow before but never watched one of her videos but when they mentioned her I came to check her out and I love her!
Remembering this drama brings back so much and it’s so interesting to see it explained and analyzed like that. I can’t wait for the other videos of this internet history series. You should do the Jaclyn Hill lipstick fiasco too!!
oh charly! Such a joy to see you here! i used to love your korea/vietnam vids! totally catching up now that your channel has reappered on my radar, omg it's been a while💓
I just sent this to my friend and she said " Lol I feel like this is the Old Testament of the Bible or something lmao like you just handed me the ancient sacred scrolls " You're doing the good work!
I let out the biggest scream when I saw the thumbnail because there have been 12,000 beauty community dramas since the og drama and I just never thought I’d see that picture again…it’s like finding the remains of a primordial creature you never knew existed right in your own backyard
Hi!! I’m completely new to your channel, I’ve just watched this and the Evo of Jaclyn video. I just want to say how lovely, easy to listen to and refreshing you are as a story teller! I’m absolutely loving hearing you retell the stories of 2016 and before beauty community, from someone who lived through it just as you did. I think these types of videos are invaluable as they do an amazing job of showcasing how this era of TH-cam changed this platform, other social media, influencers, the beauty community, brands, collaborations, everything involved; and how all of those things were viewed by people like us. It might be overstating to call these types of videos important to modern history, but I honestly think some people don’t remember or just weren’t there to know the history of this corner of the internet and how this all really did change how brands, influencers and social media work as a whole on the internet. I would LOVE to see you cover more of this subject in the future!
![[LIVE] : ONE ลุมพินี 76 | คู่เอก "ผึ้งหลวง vs สมิงดำ"](http://i.ytimg.com/vi/9SBshmGQOIM/mqdefault.jpg)
Insane and infuriating how back then Manny's career was seriously halted because he was a "social climber" and now literal, proven predators are somehow able to maintain their platforms?
exactly like it literally makes no sense?
It’s because he’s a poc
I think it's mostly the attitude toward TH-cam in general has changed. It started as a platform where you watched "friends" do and talk about things to you and then became a career path, and that transition for subscribers was much slower than it was for the people in those career. As parasocial relationships on the platform have been more exposed for what they are, the more people watching realize that it's a job and that doing things like social climbing, pushing sponsorships, discount codes are all necessary for their success. I think at the time a lot of people weren't as happy realizing they were just a paycheck in the grand scheme of things, so seeing that behavior with real life relationships was even more off-putting. Now in retrospect we realize absolutely how ridiculous it was to criticize, but that's because it got so much worse. We've just been so desensitized since then that we don't have the energy for anything but apathy because it feel like a never ending cycle we can't stop.
Sick
@@469ka37 very well put
gabriel zamora’s tweet was like the archduke being assassinated
this is a criminally underrated comment. gold star for you! ⭐️
underrated comment omfgggggg
okay this made me laugh for like five minutes but it’s also so true
Okay but like actually. This reads out like a summary of how WWI went down. Except the trenches were Twitter and the weapons of mass destruction were subtweets.
So true bestie
I’m telling y’all in the future being an internet historian will become an actual job. And the era of beauty gurus will be remembered as a milestone in that history.
agreed 😂 the beauty community is moving more and more away from makeup, and moving more and more towards skin care
YES!!! WE STAN THAT
Yes if the world doesn’t collapse on itself before then😂😩
“FUTURRREEEEEE. FUTUREEEEEE.” squidward
Internet historian and anthropologists already exist in genuine academia!!!😧
crazy how back then Shane could restore anyone's reputation and now he has lost his own
and i really hope it stays that way 🤢
It actually pissed me off that if not for him jeffree could have lost his relevancy permanently if not for that fucking sob story.
@@fadalerabrasool3563 actually shane unfortunately helped alot of shitty people who are problematic rebrand themselves as good innocent people like jake paul and tana so it wasn't just jeffree that shane saved
@@jasmeetsandhu229 the fact that shane only made ass kissing documentaries on problematic people told a lot.... like he never tried to help a genuine, kind smaller creator... smh
Much like Darth Plagueis The Wise could save others from death, but not himself; Shane Dawson the Clown could save others from cancellation, but not himself.
It’s still crazy to me how everyone dragged Laura for her racist past (as they should) but completely ignored the fact that the person calling her out had one as well 😳
@B Ramos agreed
And the dragging didint even last long because her apology was made into a joke 2 seconds later.. 💀
@@jazzy4982 it was hilarious tho
It was really crazy Laura did need to answer for saying the ignorant and problematic things she said but the fact that it was being delivered in defense of a racist was crazy.
Thing is, Laura apologized, and while it may not have been the best apology, SHE CHANGED, SHE BETTERED HERSELF! Jeffree never has no matter how many times he claims to want to be better, also Laura's was actually in her past, the tweets were years old when they were found, worrisome but we can see she's trying to be different, to be better, I can't accept her apologies because I wasn't the object of her disgraceful words, Jeffree continues to add to his misdeeds and his apologies are hollow, hers seem more heartfelt because she's actively being better
Jeffree is the common denominator in all the dramageddons and he still hasn’t lost as much in comparison to all the other ppl involved. It’s so weird
Exactly
He's older and a little bit wiser... That sounded weird to say but it's true he's significantly older and has had more time to learn how to manipulate people! He had an upper hand in the make-up industry and in business in general. He knew attention good or bad would help boost his sales! He was smart enough to start his own company and promote his own brand instead of sticking his name on some janky no name brand!
it’s honestly scary
He also doesn't give a fk about anyone trying to "cancel" him either.. just like Trish Paytas. And he has hard core stans that will NEVER stop loving him, regardless how awful he proves himself to be.
Exactly!!! even the whole Tati/James thing...it was JEFFREE who called James a s3xu@l pr3d@tor, Jeffree is the one who shifted the convo from "James is on a path to destruction and idk what to do, I've tried talking to him in private and he won't listen so this is a public statement" to "JAMES IS A DANGER TO MINORS"
Why is social climber worse than racist? Like I get why Gabriel was upset with Manny personally, but I never understood the hate for Manny for being a social climber but it was okay for J* to be racist repeatedly?
I never understood this either, besides aren't they all social climbers? They're all making content with the purpose of getting views, sponsorships, money, etc.
@@Melissa68219 YESSSSSSS!!!!!!!
the "J*" caught me offguard lol that's a very smart way to type it
Influencers are kind of social climbers by default lol
because j* was “forgiven”
Full disclosure, I completely forgot Gabriel Zamora existed.
Sameeee
Most of us did.... lmaooo
lmao same! also I thought your profile pic was the flag of Cyprus 🇨🇾
LMAO RIGHT
Yeah…what happened to him? He like, totally disappeared
call me crazy, but the way all the “dramageddons” tie into one another and the domino effect of young egos running high in a cutthroat hollywood industry to create literally cataclysmic drama is deeply fascinating to me
It would make a great Netflix series!
I know right?? Seriously wondering if Netflix would be willing to do an original series on it in the future
@@MrsMoe72 it really would!
To me it proves that these people equate real world problems like racism with bullshit internet drama, they think it’s the same, which is possibly the scariest thing to come out of ~influencer culture~
that was a delicious sentence to read ( i have synesthesia lolol)
cool sweater!!
Hi king
The way I audibly gasped when I saw this comment-
What is this?? A crossover episode??
I'd love to see your perspective of all the beauty community drama!
*Gasp* what are u doing here sir?
A sub-tweet *is* “drama”. Drama is *supposed* to be stupid and relatively harmless.. I believe dramageddon was the catalyst of people starting to be purposefully dangerously problematic.
Absolutely
drama is drama
This is dramatic in itself. People have always been dangerously problematic.
I'm sure crimes were always being committed, its just for some reason now it is used as a weapon to deplatform ppl and make tea videos for money instead of actually being taken seriously. I'm sure there is still petty drama we could be talking about, but idk how youtube got this far with allegations being used as a way to make a quick buck
Fucking THIS
To be honest, Laura Lee’s crying and squeaking was what made me know about this dramageddon thing
I know this was only 1-2 years ago but I swear it feels like it's already been like 5.
Panorama* time made time literally Ssllloww
more like 80 years...
She said 2018 and I was like.. Really??
The fact that Nikita still continues to get away with shit drives me crazy.
Because if you criticize her, you are a transphobe… Well… at least in her and her fans eyes
The more problematic you are, the lower the bar you set. Now if she is a different race every day people aren't as mad because they're tired, it's not new to her
worse that she still acts like it's not her doing something wrong, it's people being petty and jealous. Like...I can't imagine how stuck-up she is.
@@patb6650 . . or people won't criticize Nikita 4 legitimately bad behaviour but make rude and insensitive comments which immediately takes the focus off what she has done and it makes it look like everyone is just a biggot and picking on her. She deserves all the criticism but not the stupid jokes about her gender. It really makes me mad that I have 2 defend this horrible woman.
@@sherryelle225 agree, everytime someone’s misgendering her without saying what wrong she did boils my blood. That just shows how ppl are ready to jump on bandwagon to hate anybody, they’re not doing favour to anyone…
While I know Laura Lee’s career hasn’t “recovered”, she has grown immensely as a person. She and Manny really learned from this. It’s all how you measure success.
Yea she seems really happy and in a good place. I like her videos.
Laura lees makeup company and clothing company sells out all the time Laura is doing just fine in her career.
@@measbeauty i thought they did too. Thats why i was kinda surprised when she said Lauras company is not doing as well as she could.
She seems to be doing well to me. She just isn't in drama anymore, so people who aren't subscribed to her assume she's not doing well.
her reputation is ruined tho
Tracking down the origins of dramageddon is like that domino meme that starts with 9/11 and ends with Ellen being cancelled
This series should be called “Candles and Scandals”
Scandles
BRILLIANT
YES👍👍👍
I literally thought this then this was the next comment I read 😂
YES
This is going to be a legendary series
it is
I can’t wait!!
True. I already can’t wait for the next video.
Agree!!
I thought you were gabbie hanna for a second 💀
I study politics and ignoring scandals till they go away isn't a theory. Its a general rule. It just isn't worth responding to most scandals or controversial topics because it draws unwanted attention. It is better to just wait. People with large platforms only respond if there's no avoiding the subject without hurting their brand.
But jts important to take accountability for ur actions and apologize to those u hurt
@@doeeyes2 Politics is where morality goes to die. Sometimes politicians do apologize. But its only when not apologizing is more damaging than just not drawing attention to yourself. There are numerous incidents where people have apologized to a minor mistake, or more accurately, a mistake that wasn't public knowledge to everyone, and all it did was draw more attention to the mistake and that bad press becomes more damaging than just ignoring it. So as a rule people don't apologize.
This sort of apathy is ultimately where I think cancel culture comes from. People make a big fuss nowadays in order to ensure public figures can't just ignore something till it goes away. And it comes with mixed results.
@@Moonlitwatersofaqua I like the acknowledgment of where cancel culture is coming from-- after decades (honestly you can make an argument to say centuries) of powerful people brushing things under the rug or simply ignoring the general public inquiring about behavior they find concerning, it's inevitable that once the general public has the strongest megaphone in the history of humanity (social media) that it's used to try holding the rich and powerful elite accountable.
Making a friendship for profit is like getting married and pregnant just to start a “family channel”-- sooner or later it ends miserably and nobody cares.
Are you... Are you saying people have actually done that??
@@maitesoto1953 ace family
@@maitesoto1953 you would be surprised to see how many people do that. Or some of them already had genuine families and as their youtube career sky rocketed, they would have more children for views 😭
@@maitesoto1953 the woman who adopted a kid for views and sent him back after 😢
What I hate about the first Dramageddon is that even though these TH-camrs were called out for their racist posts (as they should), racism was used just to prove who is worse, so as to cancel them. It seemed that they didn't really care about the marginalized groups of people they hurt either when posting the post or even when those posts resurfaced. I don't know how to explain it but racism was used almost like a funny "gotcha"
So much yes! It was a “well, this one is racist, but this one was *more* racist, so we’ll keep the first one instead of canceling them both and moving on with our lives.”
Honestly, racism as a “gotcha” is kinda how I feel about non-inclusive brands. Like they play off the outrage to bring out defenders and bring eyes to the product they might not otherwise get. I cut off any brand that plays that in 2021.
Agreed. I also hate how so many white people see this as entertainment and "tea" when most of these influencers said horrible, hurtful things about black people
Idk probably because the "racism" were jokes and ignorant at worst. None if these people besides maybe jeffree have shown behavior pointing to genuinely hating POC. Lets stop watering down the word racism.
@@viovenda8922 “jokes” are still racism. it’s not watering down the word racism that’s j the literal definition. also jokes tend to have truth behind them. either way the normalization of those jokes contributes to the normalization of microagressions and racist tendencies.
@@alondranieves5594 stop it. If everyone is racist then no one is racist, get it??? Do you understand??? If you have to dig up something someone said ten years ago to prove they're a racist then maybe they're not. The word DOES NOT hold the same meaning anymore because of people like you.
Is it just me that’s surprised that dramagedon one was only three years ago? It feels like it’s been at least four or five
I’m the opposite. I feel like dramagedon happened like a year ago
@@sadsadtearsofaclown859 Same
Time is an illusion. A lot has happened in 3 years!
@@sadsadtearsofaclown859 same
omg we have the same name wtf
I think one thing that’s never talked about in terms of Dramagedon or any “tea” about racism is the harmful mental toll it takes on PoCs. It’s incredibly annoying and frustrating when the tweets and harmful language that was being used by Laura Lee and Gabriel are talked about like surprise little dishes of gossip instead of the horribly traumatizing interactions & micro aggressions that they are/were. To put it short I feel like Dramagedon 1’s conversations in which not treating racism as a serious issue and conversing about it as tea laid the groundwork for the later sexual assault allegations in Dramagedon 2.0 to also be discussed as tea instead of the serious issue it was.
Couldn't say it better myself!!
YES. the way POC, specifically black people, and our TRAUMA, was used as a topic piece, while we as a collective were used as pawns for these horrible people makes me SICK.
Yup
Womp
They dont care about racism. They just use old racist tweets as a way to put each other down because they know that it will make them lose brand deals and followers. Why would you even be friends with Jeffree in the first place if you actually cared about racism? As much as I could forgive an ignorant use of the n word, the comments Laura has made were awful and I could NEVER forgive that. Thats deeply rooted southern racism right there.
J* is so notorious that even my husband, who doesn't give a shit about TH-cam drama, knows who he is and called him an "ostentatious peacock of a man" lolol.
i didn't even use myspace but somehow knew his name before I even looked into the makeup side of youtube. Like i don't even know how this man became so notorious even before all of this drama in the first place
😂😂 love that comment by your hubby.
Your husband nailed it! Lol
I'm sleepy and seeing j* and skipping to notorious made me think you were talking about jacob sartorius. That was confusing HAHAH
Damn is he a writer? Because that’s pure poetry there 😂
The fact that Jefree Star has literally lost next to nothing in all of this still blows my mind- truthfully. He is the common denominator in E V E R Y T H I N G, yet has pretty much walked away unscathed. Why is that? I’d love a conversation to really understand how in the hell he’s gotten away with everything even though we ALL know it’s crap behavior, predatory, and down right evil sometimes.
I don’t know, I think that he walked away from this unscathed. But I think that a lot of people have now clocked what kind of person he is. For example I don’t think I’ve seen a makeup collection video in the last year where someone has any JS cosmetics and doesn’t make some kind of excuse for it.
I think it's because he's always openly been a pretty shitty person. All his fans have known that forever. He's a "villian" that they love. Look at all the idiots who idolize and try to live as the joker. I don't get it, I've never liked J*, but from what I've seen of his stans they genuinely don't care that he's rotten.
$$$. No way would his investors not try save the sinking ship.
@@therealtrissmerigold I have to imagine that he has a younger fan base as well. Like they maybe don’t understand his wrongdoings now, but in a while they’ll see.
The bar for him is so low it’s practically underground
I'd also add the HUGE impact that "meme" channels had on the beauty community, channels like "shook", "Sebastian Williams", "exposed" "Snapped", "beef" etc... that used to post those "so and so annoying so n so for 2 minutes straight" kinda videos that would get MILLIONS of views and they all definitely were biased, they'd make fun of manny n make jeffree the main character of the videos all the time, also it's funny how they all became drama channels lol
Sebastian William kinda broke down talking about Manny and Laura after the Jeffrey Shane James and tati drama a year after dramagaedon 2. I think he kinda realised where he was wrong. Actually met with Manny and Laura and appologised to them
I was obsessed with those meme channels back in 2018! I didn't realize it at the time, but they definitely changed the perception of beauty youtubers. There was a collective switch up on Jeffree - for a hot minute - then Shane Dawson "redeemed" him again.
Late 2010s thingz 😧✌💕
cant like this cuz its 666 likes but YES
they had so much influence for no reason
I think Laura and Manny never went back to their former success cause noone's watching as much beauty content as they used to, the beauty industry definitely peaked in mid - late 2010s and now we are all kinda full.
If that's true why does James Charles still have a platform
@@nessisanchez4455 he’s mainly attached to tik tokers who bring in a young audience who have no idea what really went down
@@nessisanchez4455 he expanded to other creators like tiktokers and at one point the dolan twins.
Notice how the people who lost the most actually learned something. That’s one of the problems with the drama these days (petty drama not crimes, some people just need to go to jail) nobody is actually really being affected by anything anymore.
It’s insane to me how often people forgive Jeffree… especially after every goddamn thing he’s done. And what has he ever done to make himself so redeemable? The answer is nothing.
What exactly did he do? I’m just curious I missed out
I think that we’re able to see that a lot more clearly now that D’Angello Wallace (I stan a queen) has done his thing, and since Shane has been called out as well
@@RahjhaunDeShields I honestly want to know tooo cause people are always like "after all he has done" and me am like what exactly has he done that can not and has not been forgiven when it comes to other celebs like the only thing I can think of is racism and he apologised and even HUGE celebs like cardi b and camilla cabello have been racist and i don't see any one bring that up all the damn time 🙄
@@eeemmerryy12 thank you, I felt like I was the only one thinking this. You’d think people would put this much effort into their own life issues 😭
@@calypso7577 what are the things , say them let us know and stop all these beating around the Bush 🤨
Shane Dawson doing PR for bad people will always make me crazy. Like we really could have had some peace and quiet on TH-cam but Shane "I didn't fuck my cat" Dawson had other plans
Sorry but 'Shane "I didn't fuck my cat" Dawson' got me smiling way more than I should be at that, lol.
He thinks of himself as a savior of bad people when he himself is right up there with them. Like, he did a series on Tana, Jeffree, and Jake, three of the worst people on TH-cam, and actively, honestly said that he wants to repair their reputations and for what? Why would you ever want to uplift these people once more after all the shit they did? I mean seriously, how did people (unfortunately me included) ever eat this shit up? Looking back those "documentaries" were just so shitty. Not thought-out in the slightest bit, horribly researched, pushing awful narratives, and trying to redeem racists, abusers, and scam artists. Just awful stuff.
I’m weak af 🤣🤣
He’s DEFINITELY into beastiality
He’s an emPatH
I remember coming home from high school so excited to binge watch all of the drama videos that came out each day during that time. It was crazy entertaining to see people's lives literally derail as a kid lmao
Yeah same, I wasn't even into makeup. It was like, just *not* being able to look away
If you were a kid when that happened, then you’re still a kid.
@@jonathanl9229 Eh, not necessarily? I was like 15-ish. I'm 19 now.
@@onettaviator5396 same😭
If Jeffree was a woman, there would be no coming back and no forgiving. Remember how hard the internet canceled KVD when Jeffree did much worse than her over and over again?
did he do worse than her? i thought kvd was like, potentially a not-see if u know what i mean
@@saggguy7 Jeffree too... Look up Nazi lipstick.
The thing is that KvD did a couple of things all one after the other instead of with space in ebtween like J*: marrying a neo nazi, talking against vaccines and then speaking about how her baby starved for 2 days while they got breastmilk of a vegan person to supplement. The whole situation was a shit show.
@@8LyJu8 I mean Jefree has done shit repeatedly for like a decade. Like he was involved in drama every other business day and it was him saying horrible things
@@rubyjane9119 I agree, but, at least, he took time between one and another. Also, the thing that nailed KvD wasn't marrying a neo nazi (or writing an antisemitic message to Ami James), but comming out as anti vaxx
I lowkey heard "today's scandal of the day" instead of "today's candle of the day" 😅
the funniest part to me is how Manny got called out for being a "social climber" (something that all youtubers do) while Jeffree was literally a RACIST and people didn't care
No because there is literal footage of Jeffree harassing women on the street and calling them racial slurs-
It’s happening now because he shot himself in the foot.
Exactly
Manny being a POC this doesn’t surprise me
@@JusticeForChuuu they were white tho lol
The way she's describing this just reminds me of learning about world war 1😂. Like how world war 1 wasnt called that when it happened it was the great war. Also how the assassination of Archduke Franz Ferdinand was just the straw that broke the camels back. Idk why I was reminded so much of it lmao.
I've always been "Team No One" on this drama. It's all fun and games being friends with a racist until it's not. Jeffree is still the worst of the worst tho.
It’s interesting how women are seen as catty and dramatic, and that men are a minority in the beauty community, and yet, whenever there’s intense drama in the beauty community, men are always involved
For real! I forgot the TH-camr who called this out but damn men really do overpower us in the bad way in the beauty industry.
@@luckycat6665 they’re still men
It is because men project bitchy and dramatic onto women when it is them ☕
@@timingmile7030 Exactly, all the things men say women are (catty, gossipy, clingy, insecure, sensitive) are actually true of them. The projection of it all 💀
@@luckycat6665 like there’s going to be masculine men in the makeup community? what was the point of this comment
The further you chase the chain of events the crazier it becomes that it all essentially leads back to Jeffree being mad that his friends didn't wish him happy birthday lol
I think it was more about him being threatened by any of then becoming more successful than him. The same fear motivated him to go after James. He’s becoming old and irrelevant.
It's my birthday and I'll cry if I want too 🤣🤣
@@MrsMoe72 exactly
Reminds me of the vitamin thing
@@MrsMoe72 right!! it worked for manny, Laura, and Gabriel and he thought it would work with james.
Imma be completely honest. I said this during Dramagedon 1, and I'll say it now. Gabriel manipulated the whole situation to put full blame on Manny Mua, and he was brilliant about it. Gabriel came out unscathed because he threw Manny under the bus completely. And while I understand he might've deserved it, people also fail to see that Gabriel was just as much a social climber as Manny. Think about it, out of everyone, Manny was the one who had the least dirt brought out against him. A video of him potentially being rude to a fan is not as bad as a racist tweet from Laura or Gabriel. So, Gabriel twisted the narrative and gave people reason to hate Manny so the attention wouldn't fall on him. He gave the people what they wanted, and honestly, that just speaks badly about him as a person. He was willing to throw someone he claimed to be his friend under the bus over a situation he created. He masked his response like he was taking full accountability, but if you rewatch his video, he always adds a "but." And then, on top of that, he openly admits to lying to his fans about a friendship he created to boast his platform. How anyone trusted him after that video still blows my mind.
Damn, you understood the assignment. You pass your thesis defense, you have a Masters in Beauty Guru Drama History.
we love a late night upload😌
this is funny cause its like 9:30 am in india (love ur vids btw)
Yeah it’s like 2:15pm in Australia
6:00 AM in france
11 in Indonesia
Hi Annamarie!! Huge fan, love seeing queens supporting queens 💅🏻💞
I smell an NDA as to reasons why the friendships weren’t talked about as in how it fell apart. I feel like JS made them sign an NDA when they became friends. It would make sense for him to make people who enter his life to sign one.
Some NDA’s expire after two years. Should be interesting.
Nah, at the time Jeff had enough public sway that Manny and Laura were smart not to say anything. Jeffree is the vengeful type and would’ve made stuff up and people would have believed it.
If he did, that's weird as hell and shows what type of person he was. I believe it was more so at the time everyone and their mom was team Jeffery because they were blinded by that Shane Dawson series and his "friends" made him appear more likeable. I fully believe he keeps dirt and receipts on friends and thats why they haven't spoke out til this day in detail about what happened. He's hinted at having dirt on people in the past. Either way he's a piece of trash 🤷🏾♀️. Never understood how everyone just forgave him and became die hard fans so quickly
@@brittneywilliams1119 Everybody has dirt on each other that’s why they couldn’t expose anyone. Nobody was innocent
Most certainly NDA’s! He likes to copy the Kardashians lol He bashes them yet Kim is out here getting innocent people out of prison and what is Jeff doing??! Making clown pallets and trying to sucker the public w his over priced SHIT BOXES
I feel like Laura’s punishment for those tweets seems so harsh in today’s light because James Charles has literally admitted to grooming minors and nothing has happened
No literally. It’s been 2 years since you posted this and they’re still thriving.
I've gone down the "Smokey Glow" rabbit hole. I'm truly enjoying your perspective on a lot of different types of subjects.
Love how drama in the makeup community went from “x wasn’t invited to this collab” or “y is an asskisser” to “x is guilty of CSA” in like 2 years. That fuckin escalated quickly
And the make-up community as a whole has completely fallen apart
I can’t wrap my head around how short the timeline is 💀
@@gringa978 it’s been nice though because I’ve now found a lot of smaller unproblematic and downright lovely beauty youtubers.
@@littleflick right? Like the time for the elite to step down has come, let the algorithm bless someone else
The sad thing is a huge part as to why Laura and Manny haven’t bounced back is because they aren’t dramatic and they don’t cause problems.
Where as Jeffree, Nikita, and Gabriel have continued to be in every single dramagedon and hadn’t really effected their views. (I think it’s started to kind of catch up to Jeffree though)
Drama really thrives. Heck a way to grow your channel now days is to be a drama commentator.
I mean that’s how I found your channel haha. And I genuinely enjoy your take on things like this. Drama is unfortunately very interesting.
In my opinion, Laura hasn’t bounced back as much because her apologies and apology videos are predictable and don’t seem genuine. But enough time has passed that people are slowly coming back around for Manny and Laura- their respective makeup lines seem to be fairly successful.
Who says they haven’t bounced back? They both have a successful makeup company and Laura does clothing too. I have no idea how Nikita and Gabriel make their money.
@@dannyt7269 I’m meaning in their views they would get a million views on basically every video where now I think on average it’s about 1/2 a million views. So they haven’t quite gotten back to that.
What drama has Gabriel been involved in lately? He genuinely dropped off my radar.
@@Hi_Maia True but Jeff isn’t doing the sales or views he used to either. Still doing very well financially.
Earlier this year I started watching Manny and Laura again. They talk about their experience and they really did grow from it. Laura even said that as a result she stopped doing makeup content and now does lifestyle, especially after she adopted Eryn. Laura and Manny stick by each other and both do seem really happy
omg i thought it was called drama-get-in, like “come on get in and let’s see the drama” im done with myself
I was a manager at Ulta when this all went down and I remember reading the email about Laura’s brand being pulled before it even officially launched and their statement. I didn’t totally disagree with that happening to be honest, I unsubbed from her channel back then and never re subbed. What I didn’t understand was why Ulta did that but then went on to have Jeffree Star/ Morphe products even though he had racism in his past too, and they also stocked things from Manny x Morphe. So they really just picked one scape goat from the scandal and that was weird to me. Then don’t even get me started on James Charles, they still have his products for sale (even if they are 40% off) lol
Manny is fine to keep imo, he wasn't racist he was just ahead of his time in viewing youtube and collabs for what they really are: business. but being a "social climber" was deemed as bad as the racist tweets that laura and nikita put out
@@washambiswimp714 yes I agree and actually I totally forgot about Nikita , whos collab with a Morphe who is also still being sold at Ulta. It’s just weird to me that they singled only Laura out and pulled her products. I also don’t think Manny’s behavior was as bad but I don’t know everything that was being pulled out at the time, I wasn’t super into commentary at the time but it sounds like people were also mad about some other things he did.
Because at the end of the day, no company actually cares about its customers. They care about making money (which is why they exist). Most of the public didn’t view Jeffree in a negative light at all. Manny’s collab came after the drama settled down. It’s also possible Ulta had some sort of contract with Morphe since it was already in store when the drama took place.
It absolutely amazes me how people think companies actually care about them and get mad at companies for “just taking action because their bottom line is hurting.” Of course they’re going to. Jeffree could have literally murdered someone, but if the public didn’t care, Ulta would keep his product on the shelf.
@@isabella3909 you are bang on. Its business, baby!
Laura's treatment definitely seems unfair when you put her against James Charles who admitted to being a frigging predator. That is the one that gets me.
That's on misogyny
Ehhh you can’t compare if she didn’t do that embarrassing crying video…
She had racist tweets talking badly about black people exposed at the time too. Let’s not okay one trash action because another is bigger trash.
@@dannyt7269 I'm not okaying anything but making racist tweets is shitty but not illegal. James ADMITTED to sexting minors and he lost 200k subscribers out of 25,000,000. Laura, who did NOT break laws, did NOT go after children but made racist tweets lost almost everything. So ya, I'm comparing them and clearly our community cares more about racist tweets than PROTECTING CHILDREN.
@@OhLanie Laura still sells makeup, now clothes, and gets good views. She gained back anything she lost. James will get caught again and it’ll be even worse than the first time.
Back down this rabbit hole after the new video. Cannot believe this was 2 years ago
I love how you open this with "it was just known as dramagedon because it was the first" like it was 1910 and we were talking about the Great War ajhfkfmfkgjlg
The fact that this is not taught at schools.... criminal.
I feel like this will be in history class in like 20 years or so lollll
@@adrianarr13 jokes aside; it wouldn't surprise me if masive scandals in which a public figure/brand is involved were taught in marketing classes or something to show how the public perspective can affect a bussiness.
@@valipazz KVD would be a better example for that model.
I hope you’re joking lol
@@valipazz never thought of that.. yeah that’s totally plausible. Even when they teach about COVID or whatever they might bring up the influence of celebrities or influencers.
Unrelated but I didn’t realize how much Nikita Dragun’s face changed. She looks almost completely different in such a short span of time.
she looks like she changed races from other pictures of her
I love how you treated this like a history essay, the structure, vocabulary, buzz words, super well made and entertaining!
this explanation is awesome. i like how you just sit there and talk. everything’s organized and thorough. you’re not biased when talking about it all, but you still give your own opinions. i never understood any of the “dramagedons”, but you explained it soo well. i honestly can’t wait for the rest of the series.
You’ve been posting during degenerate hours lately (at/around midnight) and I’m so here for it bc this is when I’m wide awake and craving tea 😂
RIGHT!! i grabbed a snack and laid in bed
SAMEE
EXACTLY 😅 this is peak hours for me lol
I’m second shift so I just get off work at midnight and I love it.
degenerate hours 💀💀 lmao I love the late night posts its like a little gift for the night owls (in the U.S.)
Well for people who were in myspace, Jeffree is a toxic horrible person. But because he held so much power over the industry and over people, they were to scared speak out. So now that more things have been brought to light, we know not to take anyone's word seriously.
The way Jeffree went after Hannah Beth in those MySpace bulletins was insane and I am dying to hear what she has to say about it. I don’t think she’ll ever tell, but I want to know so badly.
@@DanielleStarry i never had a MySpace, but I definitely know he was vicious on there. Jeffree was problematic since the very beginning, but people really didn’t look into him till way later.
Yeah this, I remember the MySpace/Warped Tour days. I think he actually performed at one of the Warped Tour years I went, but people in the circles I ran in were actively avoiding him already. This was I think 2007 or maybe 2008? He's been consistently terrible for well over a decade at this point.
@@ohboyitstara Do you remember that awful song he did with Blood on the dancefloor? I think it was called sexting. So gross 😅
I had a MySpace back in high school (like 2004-2005) and I don't remember ever seeing him. I also went to Warped Tour in 2005 and don't remember him being there (tho I could have forgotten). I was so surprised to hear he was such a "huge" MySpace celebrity! Maybe I was just a few years too early for his fame?
I'm just so glad it's over.. I couldn't stand my feed being polluted with diluted updates every minute, drama channels milked it so dry it was pathetic.. Thanks for staying concise and honest in your recaps.
This is my favorite series to rewatch while doing chores. I can't even count how many times I've watched this one
I think something went down on that Benefit Nacker Island trip that started the deterioration of their friendship. On Gabriel's podcast, him and Manny briefly hinted at things happening behind the scenes on that trip that went down that were "enlightening".
Lol I imagined it as a true crime channel video:The Nacker Island mystery ☠️👁️🏝️
@@justynawisniewska1213 yasss!!
Yes, his podcast is so good to listen to!!
I remember Jeffree hinting at Nikita doing something to piss him off and then of course everyone felt the need to take sides.
Weren’t Manny, Nate, and Jeff doing 3somes? And then something went down between Nates bro and Nikita? Bottom line, it was always meant to crash and burn. They were mixing friendships, sex, and business. Big No.
I think Jeffree is probably intimidating to hang out with; the kind of person who can easily swallow up “smaller” characters on camera, people who aren’t as at-home performing so bombastically. Seems like being “close” to Jeffree would be like living with a constant storm warning. A person who is mercurial, steely, antagonistic, aggressive, impulsive, and insanely competitive .. while also seeming sympathetic, intimate, fun, intense and even generous. Like an addiction.
I reflect back on this when pondering the many people who have been swept up, immersed, then flung out of his tornado.
And, you know, he says racist slurs lol and not sure if this happened with the 4 of them, but Jeffree did talk shit and treated other of his influencer friends badly, like Trisha
unrelated but are u a writer or smth because this short comment was actually really captivating to read thx
damn this comment is a whole poem
@@briciolaa ❤️
Want to make it clear I’m not excusing him. It’s unreasonable to expect perfection from anybody, but it’s not remotely unreasonable to expect growth.
There should be no exception for public figures.
The price of extraordinary fame, privilege, power and platform is that you use it for good.
That’s not some unbearably unfair thing to ask.
I’m not exactly sure how I stumbled across this video.. but I clearly remember all this happening. But I love how you compiled this information and your voice is so melodic. Earned a subscribe and a late night video binge 💕
Y’all forget how Jeff was in the early 2000s? I use to follow him on MySpace one of the most toxic people alive, and guess what he’s never changed, just realized that he can make a living out of putting a mask on. It’s easier for him now because younger people do not know his MySpace days, he was beyond vile.
When you realize that Manny and Laura, who were the most hated influencers at that moment, are the *least* problematic ones 🤦♀️
They're not problematic anymore cuz they don't wanna get cancelled
@@cybergr4pe manny is never problematic, previously and currently.
“Maniacally laughing in his mansion” - an autobiography by Jeffree star. 😂😂😂😂
I need these other dramageddons explained just like this!
Jeffree Star has always struck me as a bully. Like I took one look at him and I got power hungry vibes from him. The fact anytime he made a friend, he would screen shot conversations, record audios, record videos, and let them know what he owned. Really made me realize he was toxic, no sane person does that. That is how I knew he would say things just to get an emotional reaction out of people. Like that is so vengeful. Who would do that
The fact that each Dramaegdon is going to revolve around one person…but somehow he spins it to become the victim. A mess.
this friend group feels like a fever dream now
It really does! It feels like it happened a million years ago but it really wasn't that long ago. So weird!
You are a true story teller, it’s just you talking with few video clips but you tell the story so smoothly that I can imagine everything in my head. That’s a talent. I really enjoy your attention to detail and smoothness of your story telling. To the point, well explained, not over inflamed. Excelente!
You're like the Bailey Sarian of internet history i'm here for it
This shouldn't be as fascinating as it is. Truly a look into the lives of what young fame will do to your relationships. It's also sad looking back at how the drama has progressively gotten more severe since Dramagedon 1.
I sometimes wonder if this is going to be repeated by the young influencers, tiktokers. I think something like that will probably happen, history repeats itself and people just can't seem to learn
@@sunynotsunny2202 I think we're already seeing it happen before our eyes. I don't use TikTok or follow any of their creators, but I hear about them constantly being in drama for really severe things.
The way I forgot gabriel Zamora was part of this. There’s been so many dramageden that I forgot so much of this! The common denominator in all these dramageden is Jeffree
dramageden is the plural of dramageddon
I genuinely feel like the beauty community has never fully recovered from this. I remember being so confused and feeling like I had to pick a side… that’s CRAZY! 😂like I was so into makeup that this hurt me that’s crazy !
Manny was the most innocent but got the worst backlash. I’m so proud of his strength to continue his career and success. He supports his family and puts out quality makeup 🌙💕
What I characteristically remember from Dramageddon is how everyone was being cancelled over racist comments and Jacklyn Hill was on the side having a horrific pallette launch, it was such a meme 🤣
Wasnt it the lipstick launch? From what U recall her palette did quite well.
@@doeeyes2 I think the Vault was during Dramageddon and the lipsticks were during Bye Sister. Two out of two, the world is burning and she's having launches failing.
damn the cover photo for this video made me realize just how much highlighter we all used to wear , from Laura to Manny they are drenched in highlight
Literally like we all looked lowkey ridiculous
What (in my opinion) are the dramagedons:
1. Dramagedon 1 (2018): Jeffree, Nikita, Manny, Laura, Gabriel
2. Bye Sister (2019): Tati, James (and the two boys James "hooked" up with)
3. Bye Sister, the Remix; Doing what's right (2020): Tati, Jeffree, Shane, Ryland (maybe even D'angelo Wallace and Jenna Marbles)
4. Dramagedon 4 (2021): David Dobrik and everyone on the vlog squad
smaller "dramas" that also happened
1. Jacklyn Hill hairy lipsticks
2. Trisha Paytas is bullied by Jeffree
3. H3H3 fights with James over stolen designs
4. Frenemies (Trisha and Ethan join forces)
5. Nikita black fishing
6. Gabbie Hanna's existence
7. Nikki Tutorials (her entire 2020 tbh)
hope I'm not missing anything
Wasn't Gabriel involved in 2019 Tati-James drama too? Tati mentioned Gabriel at the start of her video, right?
8. Trishas 5%
We definitely need you to cover the other dramagedons! This was so interesting to look back on. It's crazy how Manny and Laura had suffered the most, but in the long run they changed the most. I mean now, they are totally different people. And I think that just proves that when you're held accountable you can change.
Okay Smokey Glow Killing the make up. Leaving a like and comment because hell yeah 🥳
Love your channel too!
For the algorithm 😉😉
Dramagedon was what ripped off the rose colored glasses everyone was viewing the beauty community through and exposed how catty and vicious things truly were behind the filters and photoshop.
The reason why they aren’t friends anymore must be a bad look for everyone of them 👀 🫖
Honestly thank you for acknowledging that Manny and Lauara have in general demonstrated improvement and remorse.
I love how Manny and Laura are a genuine example of how being actually held accountable for your actions and having to face the consequences can actually be *good* for people.
Being held accountable IS a positive thing. It's supposed to be done from a place of good intent and should therefore lead to a positive outcome. People trying to frame accountability as something negative don't understand what it truly is.
Me: I literally had no idea who any of these people were a year ago
Also me: Spill the tea, I brought biscuits
I genuinely had no idea who Gabriel was and knew nothing about Laura or manny until I started watching these kinds of videos 🤣🤣 I completely get it
Can I have some biscuits?? 😂 I didn't know who Laura Leech was or Gabriel either lol
Literally the only reason I know Manny is because I just binged Escape the Night season 3, the youtube original series, this week. I only know Nikita from her being attacked in Hollywood and her inability to wear a face mask during a pandemic (also in ETN). Still no idea who Gabriel is. And I only know Laura from that apology video and nothing else. Still just got invested in this video 😂
I only know Bretman Rock but I'm still here for the tea.
I literally never heard of Gabriel before D1, like not once in my life, and was kind of into beauty TH-cam back then!
I really love listening to your voice. You have such a radiant confidence and I love seeing your perspective on such little things like how creators USED to use the notes app, and realizing that won't be good enough. Great video!!!!
Off topic but it’s so strange seeing people living their lives without masks and social distancing. Man I miss these days
When you consider the fact that while his ex-friends were falling apart trying to do damage control, Jeffree just posted a story of him maniacally laughing..... dramageddon was a cartoon lmao. looney tunes vibes
Chris Klemens shouted you out on his most recent episode of his podcast with Brittany Broski! THEY LOVE YOU. I was so excited when they shouted you out and how talented you are.
Same!! Made me so happy & I felt so proud of smokey 🤗
thats why I’m here! I’ve heard of Smokeyglow before but never watched one of her videos but when they mentioned her I came to check her out and I love her!
Remembering this drama brings back so much and it’s so interesting to see it explained and analyzed like that. I can’t wait for the other videos of this internet history series. You should do the Jaclyn Hill lipstick fiasco too!!
Yes! Every Dramageddon, please. 🙏🏾 Loved this commentary on it. Very good recap.
Was just watching Chris Clements and Brittany bro ski rave about you on his unhinged podcast! I thought it was so cool.
When you said “today’s candle of the day” I heard “Today’s scandal of the day” 😅😂
oh charly! Such a joy to see you here! i used to love your korea/vietnam vids! totally catching up now that your channel has reappered on my radar, omg it's been a while💓
@@frutillajavi 🤗 I appreciate it! Nice to see you here too!
Well knowing there's a new scandal every single day it wouldn't be surprising lol
@@sunynotsunny2202 Exactly 🤣
The Laura Lee apology video is still the funniest thing I’ve ever seen on TH-cam !!!
I just sent this to my friend and she said " Lol I feel like this is the Old Testament of the Bible or something lmao like you just handed me the ancient sacred scrolls "
You're doing the good work!
now im imagining the last supper but with problematic influencers 😭😭
@@forestglen6228 lollll hilarious
Dramagedon 1 was before I decided to dedicate an unhealthy amount of time to TH-cam so I appreciate this thorough deep dive.
SAME 😂
Any time I see a clip from Laura Lee’s apology video I cackle with laughter.
Same 😆
That video is like me pretending to be sick because we have to run in PE
I let out the biggest scream when I saw the thumbnail because there have been 12,000 beauty community dramas since the og drama and I just never thought I’d see that picture again…it’s like finding the remains of a primordial creature you never knew existed right in your own backyard
Hi!! I’m completely new to your channel, I’ve just watched this and the Evo of Jaclyn video. I just want to say how lovely, easy to listen to and refreshing you are as a story teller! I’m absolutely loving hearing you retell the stories of 2016 and before beauty community, from someone who lived through it just as you did. I think these types of videos are invaluable as they do an amazing job of showcasing how this era of TH-cam changed this platform, other social media, influencers, the beauty community, brands, collaborations, everything involved; and how all of those things were viewed by people like us. It might be overstating to call these types of videos important to modern history, but I honestly think some people don’t remember or just weren’t there to know the history of this corner of the internet and how this all really did change how brands, influencers and social media work as a whole on the internet. I would LOVE to see you cover more of this subject in the future!