Session

This session was delivered by Jan C. Fransoo, Professor of Operations and Logistics Management at Tilburg University. Explore the fascinating world of nanostores across emerging markets, serving approximately 4 billion consumers with their daily groceries. In Egypt, these small stores hold an impressive market share of around 75%. Professor Fransoo has shed light on the multi-faceted digital transformation that these mom-and-pop-operated stores are undergoing. This transformation has the potential to improve the livelihoods of millions of shopkeepers and enhance access to affordable food for billions of consumers. During his talk, Professor Fransoo provided insights from his recent research, unveiling the characteristics of this unique retail channel. He also shared inspiring examples of consumer goods manufacturers and digital-enabled startups that are driving innovation within this ecosystem.