In this episode, we’re diving deep into the world of branding with Kristen Graham Brown, the innovative Founder and CEO of Hoot Design Company. For over 14 years, Kristen has led her culture-driven branding agency in transforming how businesses present themselves, crafting powerful brand identities that not only stand out but also drive cultural shifts. Kristen walks us through her journey, shares the core principles behind her disruptive branding philosophy, and offers a behind-the-scenes look at her client process-from start to finish. We’ll also discuss the common mistakes companies make when it comes to branding, how to avoid them, and how Hoot’s approach has successfully revamped brands in a big way. Plus, you’ll hear about the role of AI in shaping the future of branding and her thoughts on how to measure a brand campaign's success.
Whether you’re a business owner, a marketing professional, or just curious about the powerful role branding plays in shaping culture, this episode is packed with invaluable insights.
Tune in to hear:
Kristen's journey to founding Hoot Design Company and becoming a leading force in branding
The core principles that fuel Hoot’s unique branding philosophy
A step-by-step breakdown of how her agency helps clients build authentic brand identities
The biggest branding mistakes companies make and how to avoid them
Insights into how AI is shaping the future of branding strategies
Tips for small businesses and startups looking to build a strong brand presence
Resources:
Follow Kristen Graham Brown: www.linkedin.com/in/kristen-graham-brown/
Learn more about Hoot Design Company & sign up for Parliament: hootdesigncompany.com/
Download the Brand Being resource: hootdesigncompany.com/brandbeingmethod
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