- 83
- 80 582
Apotheca Marketing
United States
เข้าร่วมเมื่อ 3 ก.ค. 2019
Marketing and Analytics how-to, tips, tricks, and more!
Our team has worked for some of the country's largest agencies and clients...and it wasn't fun. We started Apotheca to escape the "big agency" grist mill that chewed up employees and left clients wanting more. Our boutique agency gives you big agency services and experience, but with the attention and customer service that only smaller agencies can provide.
We specialize in improving the health of your company's marketing programs, through a combination of marketing assessments, website design, paid media, SEO, social media, analytics, content marketing and traditional marketing.
Contact us today to talk about your marketing or measurement needs.
www.apothecamarketing.com
Our team has worked for some of the country's largest agencies and clients...and it wasn't fun. We started Apotheca to escape the "big agency" grist mill that chewed up employees and left clients wanting more. Our boutique agency gives you big agency services and experience, but with the attention and customer service that only smaller agencies can provide.
We specialize in improving the health of your company's marketing programs, through a combination of marketing assessments, website design, paid media, SEO, social media, analytics, content marketing and traditional marketing.
Contact us today to talk about your marketing or measurement needs.
www.apothecamarketing.com
Keyword Research for SEO & PPC using SEMRush
👉 Free SEMRush Trial: bit.ly/3xZYvvA
👉 Schedule a FREE 30 minute consultation with Roy and our team:
www.apothecamarketing.com/contact#BookACall
Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
🔗 Related Links:
SEO Keyword Research: th-cam.com/video/OhlJrVAhfPE/w-d-xo.html
SEO Dashboard in Looker: th-cam.com/video/IQygDjnwI7Q/w-d-xo.html
Free Keyword Research: th-cam.com/video/OhlJrVAhfPE/w-d-xo.html
SEMRush: bit.ly/3xZYvvA
==============
Learn More About Apotheca Marketing:
www.apothecamarketing.com
==============
Join us on social media!
==============
Facebook: ApothecaLLC
Instagram: apothecamarmarketing
Twitter: ApothecaLLC
TikTok: www.tiktok.com/@apotheca
👉 Schedule a FREE 30 minute consultation with Roy and our team:
www.apothecamarketing.com/contact#BookACall
Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
🔗 Related Links:
SEO Keyword Research: th-cam.com/video/OhlJrVAhfPE/w-d-xo.html
SEO Dashboard in Looker: th-cam.com/video/IQygDjnwI7Q/w-d-xo.html
Free Keyword Research: th-cam.com/video/OhlJrVAhfPE/w-d-xo.html
SEMRush: bit.ly/3xZYvvA
==============
Learn More About Apotheca Marketing:
www.apothecamarketing.com
==============
Join us on social media!
==============
Facebook: ApothecaLLC
Instagram: apothecamarmarketing
Twitter: ApothecaLLC
TikTok: www.tiktok.com/@apotheca
มุมมอง: 186
วีดีโอ
Google Analytics: How Your Traffic Data is Organized & How UTMs can Impact "Unassigned"
มุมมอง 59วันที่ผ่านมา
FREE 30 Minute Consultation: www.apothecamarketing.com/contact#bookacall If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports. 🔗 Related Links: Google UTM ...
Google Ads + GA4 Dashboard in Looker Studio
มุมมอง 295หลายเดือนก่อน
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitabi...
ChatGPT Quietly Launches Search Capabilities
มุมมอง 152หลายเดือนก่อน
ChatGPT has quietly launched access to its search engine functionality for paid users. Roy takes a look at where you can find it and how the search results compare to Google. Need help with your analytics or marketing programs? Schedule a free 30 minute consultation with Roy and our team: www.apothecamarketing.com/contact#bookacall Learn More About Apotheca Marketing: www.apothecamarketing.com ...
Report Annotations in Looker Studio
มุมมอง 178หลายเดือนก่อน
Why was there that drop in traffic? How about that spike from two months ago? Remembering what happened to your website or marketing programs a month or two after it happened is often very difficult. Back when we had Google Universal Analytics, we could add annotations directly to our Google dashboards, so we could remember exactly what was going on at that time. While GA4 doesn't have annotati...
Wix vs. Duda vs. WordPress: What's the Right Website Builder for You?
มุมมอง 2K2 หลายเดือนก่อน
Choosing the platform and tools that you use to build your website is an extremely important decision. How easy is it to use? Does it have the features you need? How easy is it to maintain, scale, or expand? We take a look at two platforms you're probably familiar with (Wix and WordPress) and one that you may not have heard of, but is worth considering (Duda). This isn't a scientific comparison...
Funnel Charts for GA4 Conversion Data in Looker Studio
มุมมอง 7342 หลายเดือนก่อน
Understanding the purchase journey on your website can help you understand where potential customers are dropping off, so you can better optimize the experience and improve conversion rates. Roy takes a look at how to build conversion funnel charts in Looker Studio using GA4 event data. While we look at conversion steps that are specific to a retail store (e.g., add to cart, add payment info, e...
NEW GA4 Traffic Report Graph Feature
มุมมอง 1943 หลายเดือนก่อน
If you wanted to look at just one or two traffic sources in GA4, it was pretty much impossible to do with using Explorations or Looker Studio. But now Google is rolling out a new feature that will make comparing traffic sources, or just looking at one source in a graph much, much easier. This is a super new feature, so if you don't see it yet, you will as Google finishes rolling it out. But, we...
Ecommerce Dashboard in Looker Studio using GA4 Data
มุมมอง 4644 หลายเดือนก่อน
Let's be honest, GA4's reports can be difficult to use for a lot of people. In order to dive in and understand how your business is doing, it takes a lot of clicking around to different reports and using drop downs to see simple metrics like conversion rate, total revenue. We take a look at how to use Looker Studio to create an easy dashboard that can be used by your executive and marketing tea...
SEO Rankings Dashboard in Looker Studio using Google Search Console Data
มุมมอง 1.9K4 หลายเดือนก่อน
Google Search Console provides a lot of great data about your keyword clicks, average position, and more. However, it doesn't provide a way to group your rankings so you can understand how many of your keywords are in the top positions, or how those change over time. We take a look at how you can create a Looker Studio (formerly Google Data Studio) dashboard using Google Search Console keyword ...
GA4 Users Explained: Are they New, Returning, Engaged, or Total?
มุมมอง 1965 หลายเดือนก่อน
Two of the main traffic metrics that businesses look at for their website performance are sessions and users. Typically, sessions are the number of times people come to your site during a given period, while users are the “unique” visitors to your site, who may or may not have multiple sessions. Unfortunately, as with many things related to GA4, the definition of “user” isn’t as straightforward...
Google's New Tag Diagnostic Tool for GA4: Everything You Need to Know!
มุมมอง 4345 หลายเดือนก่อน
Google has recently launched a new tag diagnostics tool that will help to ensure that your website or app is tagged correctly with the base Google Analytics tag. It looks at any pages that may be missing tags, domains that may not be setup correctly in GA4, and missing conversion linking tags, among other things. We take a look at how to use the new tag diagnostics tool, as well as where you ca...
Find Your MOST Profitable Marketing Day (Analysis)
มุมมอง 1336 หลายเดือนก่อน
Unlock the power of your data with Looker Studio! 🚀 Learn how to create an easy dashboard that reveals when your customers and prospects are most active on your site. Understand your best days of the week by marketing channel using GA4 data. Optimize your budget and plan your marketing efforts more effectively. Perfect for marketers looking to dive deep into analytics! Need help with GA4, Looke...
Small Business SEO: What You SHOULD Be Expecting
มุมมอง 1596 หลายเดือนก่อน
Join us for our discussion with Thomas MacDonald, Southwest Digital Marketing, about SEO for small businesses, recent changes in SEO, and what to expect from your agency when it comes to SEO, PPC, and more. SEMRush is one of our preferred SEO research and analysis tools: bit.ly/3xZYvvA Need help with SEO or content marketing? How about improving your website? Schedule a free 30 minute consultat...
NEW FEATURES in Google Analytics 4
มุมมอง 1627 หลายเดือนก่อน
Google continues to add some new features to GA4 (Google Analytics 4). We look at the new compare feature, the export to Google Sheets (which was available previously in Google Universal Analytics), and the export to Explore feature. Each of these should save you time when digging into your online data. Need help designing or launching your Duda website? Schedule a free 30 minute consultation w...
Content Group Reporting using Looker Studio & GA4
มุมมอง 3777 หลายเดือนก่อน
Content Group Reporting using Looker Studio & GA4
How To Make a Website With Duda Website Builder (Free Tutorial)
มุมมอง 2K7 หลายเดือนก่อน
How To Make a Website With Duda Website Builder (Free Tutorial)
Start Selling Online with Shopify (Free Course)
มุมมอง 887 หลายเดือนก่อน
Start Selling Online with Shopify (Free Course)
FREE SEO Keyword Research - Get Accurate Data
มุมมอง 2557 หลายเดือนก่อน
FREE SEO Keyword Research - Get Accurate Data
EASY QR Code Tracking in Google Analytics
มุมมอง 1.9K7 หลายเดือนก่อน
EASY QR Code Tracking in Google Analytics
Intro to GA4 Explore: Get More From Your Data
มุมมอง 1848 หลายเดือนก่อน
Intro to GA4 Explore: Get More From Your Data
We have some BAD NEWS about your ANALYTICS
มุมมอง 3859 หลายเดือนก่อน
We have some BAD NEWS about your ANALYTICS
SAVE TIME with Custom SEO Reports in GA4
มุมมอง 1.6K10 หลายเดือนก่อน
SAVE TIME with Custom SEO Reports in GA4
301 Redirects: The Ultimate Guide To Website Migration (SEO)
มุมมอง 1.7K10 หลายเดือนก่อน
301 Redirects: The Ultimate Guide To Website Migration (SEO)
Unlock Insights with GA4: Beginner's Tutorial for Analytics
มุมมอง 67911 หลายเดือนก่อน
Unlock Insights with GA4: Beginner's Tutorial for Analytics
The Hidden Secret to SEO Success: Boost Your Page Speed Today
มุมมอง 23611 หลายเดือนก่อน
The Hidden Secret to SEO Success: Boost Your Page Speed Today
Google Search Console Tutorial: FREE Data Comparison
มุมมอง 315ปีที่แล้ว
Google Search Console Tutorial: FREE Data Comparison
Maximize Productivity with GA4: How-To Schedule Email Report Exports
มุมมอง 478ปีที่แล้ว
Maximize Productivity with GA4: How-To Schedule Email Report Exports
Missing Historic Data in GA4? Learn How to Compare Universal Analytics Data in Looker Studio
มุมมอง 1.4Kปีที่แล้ว
Missing Historic Data in GA4? Learn How to Compare Universal Analytics Data in Looker Studio
Great video thank you, being new to Looker Studio are there some templates I can play around with?
There are a number of premade templates from Google on the Looker homepage and a link to the template gallery that will give you a place to start.
Very interesting and useful video thank you for sharing the video. Amazing this vedio.
Glad it was helpful!
Thanks
Hope it was helpful!
Very nice video. Thankyou for sharing this.
Thanks!
I saw and advertisement for this brand and wanted an idea of what they were offering, thanks for the in-depth review. Not sure if you used the other website builders but did you like this website building experience with Duda better than with Wix or Squarespace? I like that you can change stuff on the mobile and not have it change on the website. Pretty cool. Not sure if that's a common feature?
It's on par with those other builders, but for us it makes managing multiple client sites much easier. We've found that overall time to complete a site is lower with Duda, from intial setup to launch.
Very informative and useful this video. This video is really amazing.
Very nice and helpful vdo.
Glad you found it helpful!
Nice
Thanks!
What if you handed 100 card to 100 businesses. How would you know which business click on the QR code?
You won't, but you will know that people are clicking the cards, and thus if your efforts are valuable. This is especially useful if you're spending money on printed flyers, signs, etc., so you can determine if the investment is worth it.
Got it, but still not 100 useful since you don’t know who did open it, if there was a video, if they watched it. I mean there’s some value I suppose but hard to know any details. Doesn’t mean if they clicked, that they got anything out of it
With the growing prevalence of privacy laws in the EU and in the US, you'll be hard pressed to find tools that tell you specifically who is performing an action. You can absolutely set up your GA4 to understand what people coming from a given campaign code do (e.g., coming from a QR link for example), like watching a movie, converting on your site, or doing some other defined action. But what you can't do is track it back to a specific person. In your CRM you can often see where a conversion has come from if they provide personal information via a form, but you can't pass personally identifiable information using GA4 or many other analytics tools.
This video is really amazing. Thankyou for sharing this video.
Thanks, pretty interesting to know smth new about website builders. Btw, mb you understand why most of these builders don't allow people to download the website and put it in my own hosting outside the system. Thankyou for sharing this video.
Nice
Thanks!
Very interesting and useful video thank you for sharing the video
Glad you found it useful!
Nice
Top KW(1-4) should really be Count of Clicks for KW in Avg position (1-4), the metric selected in blended data is Clicks.
Average position is also available in GA4 via the GSC integration. The "clicks" from the GSC table really weren't necessary in this example.
Thanks, pretty interesting to know smth new about website builders. Btw, mb you understand why most of these builders don't allow people to download the website and put it in my own hosting outside the system.
There are a number of reasons that they don't encourage downloading the site and hosting it elsewhere. Many have built-in code that won't migrate easily, and it also would necessitate making manual changes to the code to update your site. Most of the hosting options are pretty affordable, particularly when you consider that they come with SSL, automatic backups, security, automatic updates, etc.
Sir I have a question, I promote luxury gift products through affiliate marketing Google demand video ads, I get clicks but no sales, please help me. 🙏❤I am from India . Is it right to do a sale on Christmas now? Thanks you sir. ❤
There are many, many factors that could be impacting your conversions. We'd be happy to create a proposal for an assessment of your site and ads if you like. You can reach me at roy@apothecadigital.com.
@@apothecamarketingDoes creating such landing pages really bring sales? Sir, I do not have the money to take help from you. I spent some money on Google Ads but did not get any result. 🙏🙏
Like I said, there are a lot of factors that impact how successful your ads are. For instance, if your daily budget it too low, you won't drive enough traffic to convert. For instance, if a typical ads campaign has a 1% conversion rate, you will need to drive at least 100 people to your site to get one sale. If you have a limited budget that's driving less traffic than that, then you won't hit the volumes you need.
Great sir ❤👍🙏
Thanks!
Hi, I'm trying to build the report. At timestamp 10:20, you bring in a field 'USER CONVERSION RATE.' This field does not show up in my Looker Studio. Do you know how to fix this?
If it hasn't been defined in your reporting, you can create a calculated field. If you click on the metric box, at the bottom there is an option for "add calculated field". You can just create your formula there (e.g., transactions/users).
Nice
Thanks!
very informative. is it somehow possible with crossfiltering to display keywords in each keyword group? e.g. clicking on the 1-10 and the second table shows the keywords for the selected group. That i only need 1 extra table instead of multiple with different filter on it.
Possibly. We haven't played with that yet, but I'll check it out and see if it's something we can do a video about in the future.
@@apothecamarketing i was trying and felt very close but no success yet. thanks for ur time :)
Great video! I was wondering, how can I link a QR code to Google Analytics? I've seen many Google Analytics tutorials, but none that explain this specific connection. Is there one that covers this? Thank you!
That's what we're talking about in this video (unless I'm not understanding your question). You'll need to create a Google Analytics UTM for your URL, which is the link from the QR code. As long as that's going to your website, and you have GA4 implemented correctly, it will track your traffic from the QR code.
When I apply the filter always they show missing data when i reopen the report ? What is the solution for this? I am unable to share the report with the customers because of this problem
It's difficult to say without seeing your report, but you may need to ensure that there's not another report-wide or dashboard controller or setting that is overriding your filter.
How do you set up the RegEx table to include "Home" as one of the content groups, as this is likely to be the page with the highest number of pageview and therefore should not be lumped into "Other" - you cannot just use "/" as the page path as this will match ALL page locations when the regex table is not set to "Full Match"? (and it can't be "ends in /" because there could be UTMs or other URL paramaters/query strings)
In the example we used, we were using Page Path as the input variable. However, you can also use other variables, such as Page URL. As I mentioned, the ideal way to track content groups is by adding a data layer that specifies the content type. Using GTM is a workaround if you don't have the technical team to do that. Also, keep in mind that this process is for identifying types of content, not just specific pages. That data is readily available in GA4 in the pages and landing pages reports. What we're looking at here is how users engage with general content categories, e.g., blogs, news, etc., not just specific pages.
Thank you!
Great Video, thank you so much.
Thanks! I hope if was useful.
really awesome. it helps me alot
Glad to hear that!
Very interesting and useful video thank you for sharing the video
I'm glad you found it useful! Let us know if there are other topics you'd like to see.
You just helped me to decide. I have been using Duda since they were expert in transform desktop site to mobiles. Just have to built a new site. Thanks for detailed video
thanks Roy for this overview. Was good to see demo of both Wix and Duda admin dashboards. The partner programs seemed to be geared a little differently also, which brings more decisions! But thanks for taking the time to provide this information to the community.
Of course! We often help guide our clients through the platform process, since there are so many factors to consider.
Nice video
Thanks!
Wow 😲 really amazing this video.
Glad you think so!
Thank you for this creating this video. super helpful!
Glad it was helpful!
Can you break an event down by parameters attached to an event?
In some cases you can create a filter for that event that specifies the parameter. But you need to make sure that you've defined custom dimensions in GA4 for the parameters, otherwise that data won't be passed, even if it's being triggered in Google Tag Manager.
Very informative video.
Glad it was helpful!
Very informative video
Glad you think so!
Very Helpful. Thank you so much! I'm still facing an issue with another funnel that I can't find a solution. I have a questionnaire and I want to show the answers in a specific order. Is there a way to customize the way we sort it and make the order fixed?
Unfortunately the sorting options on this particular chart are limited. You can sort by the number of people making to each step, but not fixed steps in the process.
Can you show how to make a comprehensive rather simple Looker Studio report for AdWords?
Sure can! Great idea.
Nice
Thanks!
great video!!
Thanks!
I do not see the acquisitions tab! Has it been removed?
If you don't see it, it may need to be added in your Library tab. You can choose to show or hide reports there.
Nice
Thanks!
Hi sir, I have custom query where I need to pass 2 different dates in two different places . How to add 2 @ds start and end date in one data source for a single chart
Hmm. I'll need to give that some thought. My guess is that if it's possible it would necessitate two different queries, that are then joined in a single table or chart.
Nice
Good
Thanks!
Really very good video
Glad you liked it!
This is a super informative video. I actually used most of it in my SEO report. It's really helpful insight because, until now, I've never used data blend and had no idea how it's done or what it will show.
That's great! I'm glad it was helpful.
Thanks for the information
I hope it was helpful!
nice video
Thanks!
Thanks for this. But this is an 'open' funnel, right? How can I make this to a 'closed' funnel?
Yes, this example is an open funnel. Creating a closed funnel would be a bit involved, and probably necessitate some query building or case clauses.