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Rocket SaaS
United Kingdom
เข้าร่วมเมื่อ 18 พ.ย. 2020
Here at Rocket SaaS, we pride ourselves on being the world’s leading provider of SaaS websites with monthly sales/marketing materials. Check out our channel for regular tips, webinars and interviews.
#14: How To Get SaaS Leads With LinkedIn Retargeting Ads
Description
Ryan delves into the world of retargeting ads, explaining their significance in scaling SaaS businesses. He outlines a four-step approach to retargeting, emphasising the importance of understanding customer awareness levels and tailoring ads accordingly. Ryan also shares practical examples and insights on how to implement these strategies effectively.
Takeaways
• Retargeting ads are essential for scaling SaaS businesses.
• Problem-aware ads should target cold audiences to build awareness.
• Solution-aware ads introduce your product to engaged users.
• Vendor-aware ads leverage social proof to encourage leads.
• Most-aware ads are direct calls to action for conversions.
• Retargeting ads can significantly speed up growth for startups.
Join the SaaS Marketing Weekly Newsletter here: saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: rocket-saas.io/
Send podcast guest pitches to: info@rocket-saas.io (mailto:info@rocket-saas.io)
Ryan delves into the world of retargeting ads, explaining their significance in scaling SaaS businesses. He outlines a four-step approach to retargeting, emphasising the importance of understanding customer awareness levels and tailoring ads accordingly. Ryan also shares practical examples and insights on how to implement these strategies effectively.
Takeaways
• Retargeting ads are essential for scaling SaaS businesses.
• Problem-aware ads should target cold audiences to build awareness.
• Solution-aware ads introduce your product to engaged users.
• Vendor-aware ads leverage social proof to encourage leads.
• Most-aware ads are direct calls to action for conversions.
• Retargeting ads can significantly speed up growth for startups.
Join the SaaS Marketing Weekly Newsletter here: saasmarketingweekly.com/
Check out Ryan’s agency, Rocket SaaS, here: rocket-saas.io/
Send podcast guest pitches to: info@rocket-saas.io (mailto:info@rocket-saas.io)
มุมมอง: 4
วีดีโอ
#13: How To Scale To £100k MRR
มุมมอง 1716 ชั่วโมงที่ผ่านมา
Rocket SaaS just hit £100k MRR! In this episode, Ryan explains the top 5 reasons why we achieved this and outlines how you can implement this into your business to achieve the same result. Takeaways • Demand generation and content marketing are crucial for scaling a business. By creating educational thought leadership content, businesses can reach the 95% of their target audience who are not ye...
#12: Struggling to Upgrade Free Users to Paid? Try This
มุมมอง 214 วันที่ผ่านมา
Ryan outlines five steps to convert free trial users into paying customers for SaaS businesses: improve onboarding, use targeted emails, leverage in-app messages, offer strong support, and create urgency with incentives. He stresses the importance of personalisation, gamification, and delivering value. Takeaways • Creating a seamless onboarding experience is crucial for converting free trial us...
#11: Why 95% of Your Audience Isn't Buying-How to Fix It
มุมมอง 2321 วันที่ผ่านมา
The buyer journey pyramid divides audiences into four stages: buying now (3%), information gathering (17%), problem aware (20%), and not problem aware (60%). Most companies target only the top two, missing 80% of potential customers. To reach all stages, create tailored content: case studies for buyers, comparisons for info gatherers, educational content for the problem-aware Takeaways • The bu...
#10: Should You Hire An In-House Marketer Or Agency?
มุมมอง 1028 วันที่ผ่านมา
Description Ryan discusses the pros and cons of hiring a marketing person in-house versus hiring an external marketing agency for SaaS companies. He highlights key factors to consider, including cost, training, time to hit the ground running, expertise, and additional expenses. Takeaways • Hiring a marketing person in-house will result in salaries ranging from £47,000 to £80,000 per year, while...
#09: Easy Hack To Book 10 Extra SaaS Sales Calls p/m
มุมมอง 9หลายเดือนก่อน
Description Ryan shares a clever hack to book an extra 10 sales calls per month. He explains the importance of tapping into the prospect's mindset at the right time to increase conversions. Ryan provides a step-by-step breakdown of the math behind this hack. Takeaways • Tapping into the prospect's mindset at the right time can significantly increase conversions. • Why this funnel is more effect...
#08: Unbeatable Formula to Turn Testimonials Into Lead Drivers
มุมมอง 18หลายเดือนก่อน
Description In this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various pla...
#07: The Ultimate SaaS Landing Page Guide
มุมมอง 16หลายเดือนก่อน
When SaaS companies don’t get leads from their ad campaigns, they usually blame the ads or targeting. However, the most common issue is often the landing page. In this episode of SaaS Marketing Weekly, Ryan outlines the key elements to make a high-converting SaaS landing page: navigation, design, structure, messaging, and what tech to use. Takeaways • Should you keep or remove the navigation? •...
#06: How To Fix Your Messaging Problem
มุมมอง 25หลายเดือนก่อน
Ryan discusses the importance of messaging for B2B SaaS startups. He highlights the main problems he sees with SaaS companies' messaging and provides strategies to fix them. Takeaways • Messaging is a critical aspect of B2B SaaS marketing and can make or break a startup. • Avoid talking about yourself too much and focus on the customer and their benefits. • Break down large paragraphs of text i...
#05: How To Steal Clients From Competitors
มุมมอง 202 หลายเดือนก่อน
Ryan outlines the 5 steps to creating the ultimate competitor comparison campaign to win new clients or steal them from your competitors. He explores the different levels of aggressiveness in these campaigns and provides examples of brands that have successfully implemented them. He also shares tips on what to include in competitor comparison campaigns, such as comparing customer service, prici...
#04: Why Meta Ads Should Not Be Overlooked By B2B Brands
มุมมอง 352 หลายเดือนก่อน
Ryan emphasises that meta ads should not be dismissed and that retargeting ads on meta can be beneficial for all types of B2B brands. Takeaways • Meta ads should not be dismissed for B2B SaaS brands and can be effective for retargeting. • The work-from-home boom has increased the usage of Facebook and Instagram during working hours. • Meta ads are more cost-effective than LinkedIn ads, making t...
#03: How Startups Can Build An Audience Starting From Zero
มุมมอง 312 หลายเดือนก่อน
Ryan explains how SaaS startups can create brand awareness and build an audience by piggybacking off of another company's audience. Takeaways • Piggybacking off of another company's audience is an effective way for SaaS startups to create brand awareness and build an audience. • Finding the right partner who shares the same target audience and has a large following is crucial for successful co-...
My BEST Strategy To Book MORE SaaS Sales Calls Per Month…
มุมมอง 1032 หลายเดือนก่อน
▶️ Book a call: rocket-saas.io Struggling to book enough sales calls for your SaaS business? In this video, I reveal my best strategy to increase the number of booked sales calls each month. Learn how to engage potential customers with valuable lead magnet campaigns, use strategic surveys on Thank You pages, and qualify leads effectively. Discover practical steps to create high-converting campa...
5 Alternate Ways to Get SaaS Leads on LinkedIn With a Small Budget
มุมมอง 932 หลายเดือนก่อน
A 60-Minute Masterclass in SaaS Marketing and LinkedIn Lead Generation With Ryan James, Founder of Rocket SaaS Learn how to… - Implement an ABM strategy to win high-value deals - Get leads from LinkedIn Thought Leader Ads - Utilise automation to get leads on autopilot ▶️ Book a call: rocket-saas.io ► FOLLOW RYAN ON LINKEDIN 🔹 LinkedIn: www.linkedin.com/in/ryanjamesrocketsaas/
#02: How to Distribute Your Marketing Campaigns EVERYWHERE
มุมมอง 432 หลายเดือนก่อน
#02: How to Distribute Your Marketing Campaigns EVERYWHERE
9 Ways To Generate Leads For Your SaaS Business
มุมมอง 1732 หลายเดือนก่อน
9 Ways To Generate Leads For Your SaaS Business
Does Your SaaS Business Need More Leads? (WATCH THIS!)
มุมมอง 1222 หลายเดือนก่อน
Does Your SaaS Business Need More Leads? (WATCH THIS!)
#01: Five B2B SaaS Marketing Campaigns You Must Try
มุมมอง 602 หลายเดือนก่อน
#01: Five B2B SaaS Marketing Campaigns You Must Try
How to Market Your SaaS With 0 Followers!
มุมมอง 1093 หลายเดือนก่อน
How to Market Your SaaS With 0 Followers!
Double Your Conversions Without Redesigning Your Landing Page (FREE Webinar)
มุมมอง 703 หลายเดือนก่อน
Double Your Conversions Without Redesigning Your Landing Page (FREE Webinar)
Why Your SaaS Is Destined To Fail! (Avoid These 5 Mistakes!)
มุมมอง 633 หลายเดือนก่อน
Why Your SaaS Is Destined To Fail! (Avoid These 5 Mistakes!)
9 Marketing Strategies to Grow Your SaaS to 7 Figures!
มุมมอง 1073 หลายเดือนก่อน
9 Marketing Strategies to Grow Your SaaS to 7 Figures!
From 0 To 100 Customers: How To Grow Your SaaS From Scratch
มุมมอง 1383 หลายเดือนก่อน
From 0 To 100 Customers: How To Grow Your SaaS From Scratch
How To Market Your SaaS In 5 Simple Steps
มุมมอง 2404 หลายเดือนก่อน
How To Market Your SaaS In 5 Simple Steps
Learn 3 Powerful Ways to Generate B2B SaaS Leads in 2024
มุมมอง 5167 หลายเดือนก่อน
Learn 3 Powerful Ways to Generate B2B SaaS Leads in 2024
How to Create a Lead Generating Marketing Funnel - Rocket SaaS Webinar
มุมมอง 1312 ปีที่แล้ว
How to Create a Lead Generating Marketing Funnel - Rocket SaaS Webinar
Free SaaS Marketing Strategy Call with Ryan James
มุมมอง 382 ปีที่แล้ว
Free SaaS Marketing Strategy Call with Ryan James
How to Create a Lead-Generating SaaS Marketing Funnel - Webinar invite
มุมมอง 522 ปีที่แล้ว
How to Create a Lead-Generating SaaS Marketing Funnel - Webinar invite
The Biggest Mistake in SaaS Copywriting
มุมมอง 1532 ปีที่แล้ว
The Biggest Mistake in SaaS Copywriting
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Cold emailing is such a powerful tool, especially for SaaS businesses! After using Mystrika for the past few months, I can genuinely say it transformed my cold outreach game. The analytics feature helps me track what works, and the A/B testing options are a breeze. Plus, the community is super helpful. If you have not checked it out yet, I highly recommend giving Mystrika a shot!
Cold emailing can really amplify your efforts! I started using FilterBounce recently, and I must say, it delivers consistently. The email verification is top-notch, especially for tricky domains. Now I send with confidence knowing my lists are accurate. If you are not using it yet, give FilterBounce a try. You would not regret it!
Very useful thanks! I'm currently on this journey, will try out your suggestion 😊
Awesome! Let me know how you get on
Glad it was helpful!
Nice pointers. Struggling with TOFU now for my saas, I'll implement some of the solutions you mentioned.
Best of luck! Let me know how it goes
Excellent content! Thank you
Thanks Seth!
Very good content. Very illustrative too. Big shout out to Dave
Thanks Tataw! Dave sends his love back!