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Chris Addis
United Kingdom
เข้าร่วมเมื่อ 2 มิ.ย. 2016
Welcome to the channel! Your ultimate resource for starting and growing a successful window cleaning and exterior cleaning business. Whether you’re a newcomer eager to dive into the industry or a seasoned pro looking to expand your skills, our channel is here to guide you every step of the way.
🚀 **What You’ll Find Here:**
- Expert tips on launching your window cleaning business from scratch
- Proven strategies for scaling your operations and increasing profits
- In-depth tutorials on the latest cleaning techniques and equipment
- Marketing insights to help you attract and retain clients
- Real-life case studies and success stories from industry professionals
Join our community of aspiring entrepreneurs and seasoned cleaners dedicated to mastering the art of exterior cleaning. Subscribe now and transform your passion into a thriving business! Don’t forget to hit the notification bell so you never miss an update!
Let’s clean up the competition together! 💧✨
🚀 **What You’ll Find Here:**
- Expert tips on launching your window cleaning business from scratch
- Proven strategies for scaling your operations and increasing profits
- In-depth tutorials on the latest cleaning techniques and equipment
- Marketing insights to help you attract and retain clients
- Real-life case studies and success stories from industry professionals
Join our community of aspiring entrepreneurs and seasoned cleaners dedicated to mastering the art of exterior cleaning. Subscribe now and transform your passion into a thriving business! Don’t forget to hit the notification bell so you never miss an update!
Let’s clean up the competition together! 💧✨
Leaflets For Window Cleaning
Are you starting a window cleaning business and wondering if leafleting is an effective strategy to attract customers? In this video, we dive deep into the impact of leafleting as a marketing tool, exploring its benefits, limitations, and how it can fit into your overall customer acquisition strategy.
Join us as we share expert tips on designing eye-catching leaflets, targeting the right neighborhoods, and measuring your results. Whether you're a seasoned pro or just launching your business, this video will provide valuable insights to help you grow your customer base effectively!
👉 Don’t forget to like, subscribe, and hit the notification bell for more tips on building a successful window cleaning business!
**Hashtags:**
#WindowCleaning #SmallBusinessTips #MarketingStrategy #Leafleting #CustomerAcquisition #EntrepreneurLife #BusinessGrowth #StartupSuccess #WindowCleaningBusiness #LocalMarketing #CleaningService #LeadGeneration
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Join us as we share expert tips on designing eye-catching leaflets, targeting the right neighborhoods, and measuring your results. Whether you're a seasoned pro or just launching your business, this video will provide valuable insights to help you grow your customer base effectively!
👉 Don’t forget to like, subscribe, and hit the notification bell for more tips on building a successful window cleaning business!
**Hashtags:**
#WindowCleaning #SmallBusinessTips #MarketingStrategy #Leafleting #CustomerAcquisition #EntrepreneurLife #BusinessGrowth #StartupSuccess #WindowCleaningBusiness #LocalMarketing #CleaningService #LeadGeneration
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Size a6 is fine what you are holding in your hand,size a5 I think it's a bit big ..
Works for us.
Another red flag for me are the ones who want to be your best mate, they usually want freebies.
what is ideal for speed of water from brush and how much is used in a day
I set my water to around 60%...as for how much water usage you get in a day, how long is a peace of string? Depends on the size of the job, temperature, how many houses you have etc...
thanks 60 on controller?
Could listen to you all day. Great resource 👍
Thanks buddy, much appreciated 👍
Spot on mate
Hi Chris slightly off topic but recently seen your video about using a hotbox to use warm hot water to clean windows in one of your vans ive been looking into this myself and was wondering if it was something you had adopted in futer vans and if it was worth the outlay ad they aint cheap 🤣 and if you have what one do you use bud?
It's fine buddy. Hot box was good. But we got rid of it in favour of a bigger tank. Couldnt really justify the heater and additional tank space, due to weight... It's nice to have but not essential. There was an issue when I broke a window due to thermal shock etc (the water was too hot). Was great using on facia cleans etc but the £3k outlay was probably a bit of overkill. We get by just fine without it
Looking forward to this Chris. Great advice 👍
Cheers mate, you may see one of your mugs in an episode 😄
👍🏻👍🏻👍🏻❤️
Thanks for the support Gordon
Also looking forward to it!
👍
Can’t wait
Sunday, not long buddy
Spitting the facts my mate looking forward to the podcast 🔥
Thanks K 👍
Looking forward to your new podcast 👍
We are too! Many thanks
Awesome man💪
Yes mate!!!!
Looking forward to this also 💪
Looking forward to it Chris
I ask the guy who did next door windows to do my windows but every 2 months, wanted £18 - I give him £22 because of every 2 months is a pain but can't afford every month, but he is coming monthly next door anyways.
Chris we prefer to quote in person too. It’s just better to meet and talk. It’s better than even talking over the phone. You both get to assess each other and understand each others ways better. Personal touch goes a very long way and if you can make someone smile or laugh then you’re a winner.
Agree. Doesnt always happen, but where I can, I try to quote in person
young people want to do their own thing, because old people are gatekeeping & helping their own people.
I think we all want freedom tondo our own thing...its just some don't have the confidence to do it.
@@ChrisAddis not necessarily about the freedom, just the limitations & people think everyone else has to struggle or do the same thing they did even though times have changed.. old heads don't get it.
Leaflets only for the big boy's 👍
I think so. Its not something that everyone can or should do that's for sure
Red flag for me is when customer says ‘the old guy just stopped coming’ Probably means you are a bad customer/pain in the arse
Absolutely.
So true , Just making a change to the message you send when requesting payment but in particular late payment makes a massive difference too. I used to send something along the lines of please can you make payment for window cleaning on x date and a lot of the time it would be ignored / still no payment. As soon as I changed it to “ we cannot trace payment for your last window clean on x date please check your records and make payment as soon as possible to ; …….when I send that I in most cases get instant payment and an apology
Nice, looks a bit of a beast. Too big for my van though.
I noticed that mail thru letterbox with royal mail has "junk mail" related to recent webpage searches on my phone which suggests advertised payment with royal mail might be a thing for new customers..
Do you have children and a wife?
Yes
Created a debt slave system that restricts all personal freedoms and demonises them. Maybe some forced medical procedures under a false pretense will get them motivated...
we do leaflets for Lee pawing, it depends how much u scale, we deliver door to door, and it depends always how much u homes cover and how often... many people who tries once, like 10k a week and drops u off cuz it doesnt work always mever makes it... we been with one roof company and pawing company over 2 years and they always have jobs daily and makes loads of money and only invests 20-35%... most of start up people expects quick results in doing something once... it takes time and repetition...espacialy in advertisment of what busines you are in😊
I have leaflets in my van and at the beginning I dropped loads door to door and didn't work. I advised in a free magazine that cost me around £36.00. I advised in around 10 of them and it's working out good. The clients are senior citizens with more Disposable income than most. So I Quote for a window clean then up sale if there driveway needs pressure washer etc, it's worked out fantastic have a good relationship with the magazine owners. Don't do on line but will next year to build more customers. Fantastic video as always chris 👍🏼
Thanks buddy. Glad you enjoyed it 😊
I found leaflet drops to be pointless. For every 1000 leaflets, I posted, I got one job. Just not worth the effort.
Again, I see your point. It's something that works with scale...its just that few businesses of small size can match it to be effective.
What sort of return where you expecting, mate? I find a lot of guys have unrealistic targets. Believe me 1 job per 1000 drops isn't rubbish. The 1st thing you should do then is double your output. 2nd thing is look at better design.
Good evening, everyone. Firstly, thanks Chris for your kind words. Lets get right into the knitty gritty! No, leaflets don’t work and never will work…..if they're SHITE. I find people always distribute small A5 size leaflet….SHITE! Who the hell is going to see that amongst a pile of other letters? No one, I know because I tried it. Everyone knows you need to stand out from the crowd and your competitors…..go big or go home. Send the biggest leaflet Royal Mail will deliver, A3 folded and make them 130GSM non of this 100GSM crap. The biggest mistake I see with leaflets is “your logo is wank” everyone one you see has “NICK WILLIAMS” in mahoosive letters and window cleaning in letters as small as your thumb nail. People don't want to know who are they want to know what you do, so hit them with it as big as you can. Transparency - get your pricing in the leaflet, on google and on your website, ppl love the fact that we don't just turn up and pluck a number out of thin air. Chris, is right we spend around £20,000 - £24,000 a year on leaflets…..ONLY LEAFLETS! We get a return year on year of around 2-3 job per 1000 drops which yields a 0.25% return….in more basic numbers 200,000 drops allows us to put another van on the the road once every year, which is 500 jobs per year bringing in £8000 per month - 3 months we have achieved our ROI. Not as hight as Chris mentioned at 3000…but that number is definitely achievable given more drops No bullshit here…i have physically shown Chris the figures on Cleaner Planner. Handing over the hard earned for a campaign is the easy bit, but to do so to you have to make harsh decisions and make sacrifices like selling your car, to fund the 1st campaign like I did. As it got busier I cleaned the extra work on a Saturday and Sunday that money went to one side until I had enough money for another campaign…rinse and reapet. I worked 7 days a week for 3 years. You have to spend money to grow. Canvassing is a fabulous tool if you do it yourself or train a confident staff member to do it, I have never knocked a door in my life, I have very little confidence and suffering with ADHD along with being on the autism spectrum I struggle socially. You get to a size where knocking doors can no longer match what you get from leaflets. Royal Mail will drop 200,000 leaflets in a month, can you knock that many doors in a month? No. Canvassing companies don't care about your business, they care about their business, they lie and cheat their way to a sale, they're salesmen….and salesmen are twunts. We have a “4 point of interest” rule Leaflets Website Google Van I am struggling to remember what else Chris mentioned in the video, 😂 I will leave you with this “I promised myself one thing “I will never be outworked” I will be happy to answer any questions, guys.
When you put it like that it makes sense. If someone said give me £20k and I’ll give you 8k a month back for years, no brainer. Thanks for explaining it so clearly.
@@yourcleanerwindows6969 you're most welcome, mate. This is the thing, people don't understand that the like of Pryors, MB window cleaning (midlands) and us have got the numbers and data to prove leaflets work…. Data which my good mate Chris has seen.
@@stevematthews4214 everyone wants the results without the hard work and expense. How many campaigns a year do you do and how many leaflets per campaign?
@@yourcleanerwindows6969 too true, they also don't want to make sacrifices, either. Campaigns - right this is where is gets interesting…. So I live on a small island out to sea called Anglesey, the town I live in is called Holyhead. From our HQ we work 60 miles out East….we don't have the luxury of being able to market North, East, South and West of where we are based. So, our marketing area only consists of 202,000 homes, given our reduced budget in the early days of marketing we used to target the areas as and when we could afford so year one we ran 8 campaigns Last year we did two 100,000 drops Nest year we will drop the 202,000 home 2 hopefully 3 times if we can stretch to it….i will more than likely take a pay cuts for a few months to make the 3rd campaign happen.
@@stevematthews4214 thanks for being so transparent. Very interesting. I’m not in it to build a huge business but it makes you think.
Genuinely think there isn’t a one box solution for anyone we have tried everything our best luck is telling existing customers we are looking for more work, seems a lot harder over the last few years but imo strong organic growth beats anything else. People don’t want to hear that but customers that ‘come to you’ will stay with you, we have had a a nightmare with canvassing, got no where with social media campaigns and leaflets blind dropped are a waste of time in my opinion.
Each to his own, but we agree that the best advertising is a happy customer that's vocal enough to help get you more work
Great video, buddy. I am well thanks. I could write a book in reply to the comments here. I have a lad off this week on leave so I am on the tools, yep, even the big boys have to still get their hands dirty from time to time 😂 I will write a more detailed reply this evening. BTW when are you coming to see the new offices? Chris.
Soon brother, been crazy up here. I await you analysis 😄
Agree, to do the big leaflet campaigns needs cash as the results won’t be immediate. Looking at ROI over the lifetime value of the customer, this might be great but doesn’t help if you not got the money to pay for them now. Canvassing is free and effective, so when starting out you have the time, but door knocking can be psychologically hard work!
How are you advertising? We are starters and get alot from social media atm and word of mouth,
A mix of social media, canvassing etc. We just keep it simple. Upselling to existing customer also does well and we have enquiries from Google thru the website also
@@ChrisAddis cheers chris 👍🏻
Theres a company near me in Surrey called Pryor's, the biggest residential company in UK, 23 vans and well over 10k customers, all he does is leaflets but at a million a time and gets royal mail to deliver them, if I remember he said it cost between £50 - £60k a time , so i would say they definitely work, but i like to knock and meet them.
Lee Pryor is doing REALLY well thru leaflet and royal mail. Fair play to him.
Lee is my business mentor. He has been guiding me for nearly 3 years.
Leaflets can still be effective, even in a world moving increasingly online. While receiving one in your mailbox may seem old-fashioned, they work if you approach them correctly. If they aren’t working for you, it's likely you're either using a poorly designed leaflet or not distributing them frequently enough. You don’t need to blanket an area with 20,000 leaflets. I prefer the "neighbor nudger" approach, where you occasionally drop one off to the houses nearby. This way, if your service is needed, the residents are likely to think of you since you're already familiar in their area. Additionally, I think you're mistaken in believing that distributing 20,000 leaflets will automatically lead to 3,000 customers. Your business might struggle to handle that level of work. The issue isn’t having too much business; it’s about not having enough staff to manage it, which is why growth is important. Using tools like GoCardless makes it much easier to scale your business. If you're still relying on manual bank transfers, you’ll find it hard to grow. I’ve said this before, Chris, and even the business you mentioned earlier uses GoCardless. It’s impossible to run a company of that size with so many employees and jobs without automating payments through systems like GoCardless or Stripe.
A slip of phrase...I meant £20k worth of leaflets..not 20k in leaflets.
I agree with you here, without Go Cardless we could not have grown to the size we are. GC is the golden tool in the tool box. I do disagree with some aspects, too. Like you don't need to drop 20,000 leaflets….no you don't you need to drop a minimum of 50,000. We have tried lower numbers, it just doesn't work.
Good content again Chris, yes leaflets do work if done at scale & as part of a plan. It is a big investment each campaign that we do but the investment works. But I also get why people say that leaflets don’t work as you did 👍
Thanks John. Hope you're well mate. Keep saying we're due another brew....keep being busy 😂
@@ChrisAddis yeah definitely mate, I’ll give you a shout soon and call up to see you
100% leaflets canvassing I had a company in. Most of them left within 6 months. Waste of money! Try sign people up to go cardless on the door. Impossible. Leaflets you gain there information on your sign up form on website. They sign up to go cardless They have to commit and I find they are better more serious customers. And you don’t have to chase customers for payment. Also with leaflets you can deliver 1000 a week and gain 2-3-4 customers a week and gradually build your business. With good customers. Or drop 10-100k what ever works for you. “Everyone you see online says leaflets are crap so hardly anyone bothers they just stick a post on Facebook or knock doors “ Do something different it works. 😀
Do what your competitors aren't 😉 We run a point 4 POI system Leaflets Website Google Vans Non of our competitors are doing this.
Interesting approach with scale, obviously not something a small operation can do though lol I tried leafleting in a small way like you at first it didnt work same as you. So I started door knocking way more effective, however I do have a method of leafleting I personally use which has a way higher success rate then those professional ones you buy lol I print my own. Small squares with my basic information and what a typical service includes, all black and white. I fit 8 on one piece of A4 so it's incredibly cheap to print thousands of these things but the one thing I do different is include a "Personal Quote" this is front and centre of the slip. I simply write my quote, post and move on. The return on these little gems is amazing and you don't really have to set aside time to do it either. I mix it in with my cleans, when I get new customers I'll clean their windows and then drop a few "Personal Quotes" I encourage anyone to try this for themselves and see how well they work.
0.5% is an unusually good return. I did 600,000 this summer over five months and got 0.15%-or 900 customers, I don't hit them 4 times though, I do 600k individual houses. From 100k leaflets, you'll get around £2.5k-3.5k extra services (gutters, etc.). With all things accounted for it works out about a 3x cost per customer, obviously this depends massively on your individual fee structure, mine is fairly high. You also end up paying higher costs when you get into high volumes as local leaflet delivery operators can't handle the workload in the timeframe that's needed for it to work, so you have to use Royal Mail, which is much more expensive. I spent £63k Ex VAT this summer.
I think it realy depends on area. I think in big city’s where people get more junk mail it may not be as good. I usually get 2-6 customers per 1k posted on their own. Yea it’s expensive but they are usually good customers all signed up to go cardless.
Out of those 600,000 leaflets, 400,000 houses were potentially completely unviable customers for one reason or another. For instance, high-rise flats and the like are pointless. Generally, people in poorer housing schemes will never be able to pay your prices, and in private lets the general house maintenance would be up to the landlord who would ultimately never see the leaflet. The volume approach has its benefits no doubt, however, there is a lot to be said for targeting customers who can use or afford your service in the first place. Another thing to consider is with Royal Mail, people always receive their 'junk mail' on a specific day. You might get it on a Monday and I might get it on a Saturday, and some weeks there is no 'junk mail' at all, albeit rare, but you will always receive it on the same day. So in a way it does become ingrained in people that Monday is junk mail day, or Wednesday is junk mail day, thus meaning it gets binned very easily. Have you considered other advertising methods, or even perhaps using your massive advertising budget to employ some people to completely revolutionize your marketing strategy? Never-ending expansion is a good business strategy on the face of it for sure, if it can be maintained. Although some might say that if something keeps expanding it ultimately explodes. A balloon is nice when it's fully inflated, and with a budget like yours, it is obvious that you must have an excellent quality of life as it is. Just keep the balloon inflated and don’t make it pop. Keep your existing customers happy and employ someone more of an expert than yourself to take some of the pressure off. Enjoy your life and your money while you can, or whoever inherits it will spend it for you.
Yes. 0.5% is a very good return
I'm 6 weeks into my own business, I'm traditional, I bought 1500 leaflets, I too have turned forums inside out and most say leaflets are a waste of time, I've probably posted just under half of them so far and picked up 6 customers from them.
For me you might get 1 lead in every 100 flyers. You should convert 30%-50% of your leads. So 2-300 flyers per new customer. It's a numbers game just keep at it. I find Google business listing and our website gets most of our new work. We usually get 3-5 leads a week through that. Keep your leaflets simple. Three points. Who you are, what you do, how to contact you. Don't write a book, it's an elevator pitch. Also write about them. Don't use the word 'we' or 'I'. Write 'you/your'. Include pictures.
That's quite a big investment plus imagine trying to add 3000 jobs to your schedule all within a few weeks!!! Chapping is good as you also get to asses the customer and their property. I suppose on that scale you win some, you loose some, so all good.
With the right systems and processes in place its easier than you would think to add 3,000 customers. Don't get me wrong the girls in the office have their work cut out adding them all to Cleaner Planner 😂
I think the worlds pretty mucked up for young people, how many of them have a chance to get their own house or flat?
It's not all bad. The younger generation more than any other has technology and information more accessible than previous generations, enabling them to start businesses etc... In some respects it's better to own your own business and control your own money than to own your own property imo
😮 so if I'm only going to be able to work whatever job for 5 years😮 why bust my ass doing something physical😮
😮 we've also reached the point with AI😮 it doesn't matter if you're a plumber or anything like that you probably only got five years left to do whatever that job is😮 go look go look up the uni tree 16000 robot motherfuker can do backflips and break walnuts with his hands he got 16,000 how much are they paying f****** electrician😮 and plumbers and s***😮 probably enough that if one of these things break they can buy three more😮
Maybe robots can and will be able to do some of the jobs you list above. But at what cost. There are drones that can clean windows....but are they as cost effective, can they do detailed work, can they be deployed wide enough to make the job obsolete to humans? Possibly, but not in our lifetime...imo
😮 we're not going into the physical labor is because we have phones and we saw what happens when you do your body gets destroyed😮 we're not joining the army because our country is corrupt the army doesn't pay enough😮 and we actually do understand what's going on in video games so if we go to that in real life we'll all die😮 we're trying to do cushy office jobs😮 because I know robots are coming if not here so why am I going to bust my ass doing something physical when I can get paid about the same amount of money sitting in an office😮 now if I'm offered to do something😮 physical which I have experience in😮 for significantly more money than an office job then yeah I'll definitely do it😮 but only for a time to get a paycheck😮 we're working smarter not harder😮 that's one half of us the other half is just straight up lazy😮 or so poor they can't even work😮 more mentally ill one of the three😮 there's also a fourth group of gen z that's already become rich😮 or has Rich parents😮
I'm gen X. I'm 47. This generation was caused by the generations before it. I can't blame anyone for not wanting to be a wage slave. The oligarchs use people for profit. It's obvious. Using others for personal profit is wrong. Especially when they're using others who are desperate and have no other options caused by the oligarchs.
Using people for profit is wrong? Which is what every business owner, Including me does. Business owners provide jobs where people can earn a living. Exploiting people and using power over them against their will is absolutely wrong. But I think you need to draw a distinction between those that run Business and those that use power to subjugate others....there's a world of difference
@@ChrisAddis Exactly!
If the young are so bad, who tf raised them??? Who did they learn from? Its amazing to see older generations act like you can get a generation of absolute bums from a generation that was the complete opposite, you don't get oranges from apple trees, man 😂😂
Hard times make strong men, strong men create good times, good times make weak men, week men make hard time..... It's a cycle my friend. Didn't say they were bad, just that they're faced with different choices.
1 word...DEMOCRATS
Wrong country friend
@@ChrisAddis nah its obvious there is a Communist takeover and they are at the forefront of it
High paying sit down jobs = women. It's not even that we want to be the sit down type necessarily its that the boomers pushed the narrative "IF YOU DONT GO TO COLLEGE YOU"LL END UP A BURGER FLIPPER OR WORSE...A MANUAL LABORER WORKING OUTSIDE BREAKING THEIR BACK EVERYDAY". They literally pushed intellectualism over any type of real work and the sit down jobs have paid better for the last 20 years.... but every problem today can be traced back to the male loneliness epidemic and the rise of feminism. Every guy is chasing the highest paying jobs by any means necessary.... and everyone also wants to really be somebody now, content creator or media personality too...
Possible, humans have always sought convienece since they learned to farm. I don't think we can lay the blame one generation over the next. It's just an continuous cycle of change.