Join us for our first outside podcast. We will host the Media Development and Diversity Agency (MDDA) board members as they unveil the key insights from their groundbreaking Research and Development Report. Launched last month, this report presents a forward-thinking sustainability model designed to empower community and commercial media in South Africa.
Dive into an engaging discussion with host, Pat, that addresses challenges, explores opportunities, and showcases innovative solutions shaping the media industry's future. Discover actionable strategies and transformative ideas aimed at fostering inclusivity and resilience across diverse platforms.
00:00 - 00:05 Introductory music and applause
00:05 - 00:12 Welcome to the podcast
00:12 - 00:30 Introduction to the MDDA report launch
00:30 - 01:04 Importance of sustainability in community media
01:04 - 01:26 Interview with Mr. Thembelani on challenges
01:26 - 02:19 Discussing funding difficulties in community media
02:19 - 03:12 Community media's responsibility and mandate
03:12 - 03:40 Exploring solutions for sustainability
03:40 - 04:10 Importance of good governance in media
04:10 - 05:07 Engaging young people in media opportunities
05:07 - 05:52 Skills development for aspiring media professionals
05:52 - 06:20 The role of content creation in media
06:20 - 07:10 Future of community media in a digital age
07:10 - 08:00 Closing thoughts and connections
08:00 - 10:21 Gen Z media consumption, unemployment and funding
10:21 - 12:30 Youth Programs available at MDDA
12:30 - 14:38 Skills Development
14:38 - 16:23 Aspect of the Report that stands out
16:23 - 17:28 Thembelani Mpakathi Contact Details
17:28 - 17:33 Ad Break
17:33 - 18:10 Interview with Jayshree Pather
18:10 - 20:33 Challenges of Community Radio and Statistics
20:33 - 22:45 Policies to sustain community radio
22:45 - 23:21 Decentralizing
23:22 - 23:50 500 million rands was needed to set up MDDA
23:50 - 24:06 South Africa invests in Health, Education and Water
24:06 - 24:48 The role Media plays in small commercial Radio
24:48 - 25:50 Findings of the Foundation for Human Rights research
25:50 - 26:10 Unemployment
26:10 - 26:50 Community Radio’s don’t speak to their audience
26:50 - 27:21 Understanding Structural Programs in the society
27:21 - 28:00 Community license/Commercial license
28:00 - 28:50 How do we define community service?
28:50 - 29:54 Structuring content
29:54 - 30:00 Pros and Cons of Commercialization
30:00 - 30:36 Advertising/ Attracting Advertisers
30:36 - 31:20 Unintended Consequences of getting a ICASA license
31:20 - 32:00 Evolution of Media
32:00 - 33:40 Is Print and Broadcasting media dying?
33:40 - 35:03 How many people in South Africa afford to Stream
35:03 - 35:15 Investing in the present
35:17 - 35:52 Jayshree Pather Contact Details
35:52 - 35:59 Ad Break
35:59 - 36:05 Interview with Qondile Khedama
36:05 - 36:47 Research gaps on the MDDA report
36:47 - 38:00 Dealing with advertising in a digital space
38:00 - 39:47 Looking into sustainability of community media
39:47 - 40:49 How will model for community media thrive?
40:49 - 42:50 Online radio competition
42:50 - 43:29 Agencies Mandate
43:29 - 45:30 Role of content in small commercial radio
45:30 - 45:40 Misinformation on social media
45:40 - 46:30 The view of MDDA to content creators
46:30 - 47:56 Threats of technology within small commercial media
47:56 - 48:52 Advice to the youth on the media space
48:52 - 49:10 Vote of thanks
49:10 - 49:17 Interview with Shoeshoe Qho
49:17 - 49:21 Ad Break
49:21 - 50:10 PR agencies and monetizing
50:10 - 51:40 Difficulties of bringing relevant stakeholders together
51:40 - 52:40 Charitable organizations and agencies
52:40 - 53:20 Advantages of community media
53:20 - 54:20 93% opportunity of sustainable media
54:20 - 55:20 There is over 200 radio stations in South Africa
55:20 - 55:40 Radio stations are looking to self-transmit
55:40 - 59:00 The need to innovate and digitalize small commercial media
59:00 - 1:01: 20 Opportunities and threats of generative AI to media
1:01:20 - 1:02:30 Commitment to sustainability projects
1:03:31 - 1:04:20 Shoeshoe Qho contact details
1:04:20 - Closing remarks