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Pop Culture Hyperfixations
United States
เข้าร่วมเมื่อ 29 ส.ค. 2023
A Channel dedicated to mini-documentaries about whatever pop culture stuff I find myself getting hyperfixated on. Movies, Music, Television, Sports, Pro Wrestling and any other part of pop culture that I've spent far too many hours researching and consuming
The Worst Super Bowl Commercial Ever: The Story of Nationwide's Boy Who Couldn't Grow Up Ad
There is no bigger yearly television event than the Super Bowl. Every year millions of Americans tune into to watch the big game and see who will take home the Lombardi trophy. However not everyone who watches The Super Bowl are watching it because they are football fans some just want to see the commercials. In many ways the discourse about Super Bowl commercials can become just as popular as the discourse about the game themselves. Companies spend millions of dollars to try and break through the noise and stand out from the pack, and there have been many great Super Bowl ads. But those aren’t fun to talk about. Instead this video is about maybe the greatest whiff in Super Bowl advertising history. This is the story of the darkest Super Bowl Commercial of all time. Nationwide Insurance’s story of “The Boy Who Couldn’t Grow Up”
Newspapers and Websites referenced:
The Palladium Item 1-25-2007
www.nbcnews.com/storyline/super-bowl-xlix/nationwide-explains-depressing-super-bowl-ad-n298181
www.usatoday.com/story/money/2015/02/02/nationwide-super-bowl-advertising-marketing/22749245/
bleacherreport.com/articles/2610861-super-bowl-ad-lessons-learned-a-year-after-commercial-that-went-way-wrong
www.dispatch.com/story/business/2015/05/01/dead-kid-ad-executive/23583643007/
Time Stamps
0:00 (Intro)
1:30 (A Brief History of Superbowl Advertising)
04:34 (Nationwide Insurance)
06:12 (Enter Peyton Manning)
07:16(Invisible Mindy Ad )
07:48 (The Making of The Ad)
08:33 (The Boy Who Couldn't Grow Up)
09:22 ( The Backlash)
10:26 (Nationwide defends themselves)
11:50 (Conclusion)
All Videos used in this can be seem here
pastebin.com/ynCvPMEU
Newspapers and Websites referenced:
The Palladium Item 1-25-2007
www.nbcnews.com/storyline/super-bowl-xlix/nationwide-explains-depressing-super-bowl-ad-n298181
www.usatoday.com/story/money/2015/02/02/nationwide-super-bowl-advertising-marketing/22749245/
bleacherreport.com/articles/2610861-super-bowl-ad-lessons-learned-a-year-after-commercial-that-went-way-wrong
www.dispatch.com/story/business/2015/05/01/dead-kid-ad-executive/23583643007/
Time Stamps
0:00 (Intro)
1:30 (A Brief History of Superbowl Advertising)
04:34 (Nationwide Insurance)
06:12 (Enter Peyton Manning)
07:16(Invisible Mindy Ad )
07:48 (The Making of The Ad)
08:33 (The Boy Who Couldn't Grow Up)
09:22 ( The Backlash)
10:26 (Nationwide defends themselves)
11:50 (Conclusion)
All Videos used in this can be seem here
pastebin.com/ynCvPMEU
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spotsball is aids
0:49 Chip and Dale, what are you doing here?
That means 59
I remember seeing this on TV, it totally ruined the mood.
Sportsball.
This ad has nothing on Puppy Monkey Baby.
How is this controversial? I think you deserve the hate, imagine making a fuss on this, there are more worse ads, like bro… you make news on something so old but there’s no reason for backlash.
Not as bad as Gillette preaching about how all men are toxic, or some church using really crappy AI art.
I love your channel, man. The content, delivery, humor...it is everything I want outta one of these millenial/gen x nostalgia bait channels, but leagues better than such a dismissive tag suggests.
My family had an entire meme about an episode of this show lol
I genuinely don't understand why anybody DOESN'T like the ad. I found it extremely effective and meaningful. I even learned something!
"I can't go to the Superbowl, because my mommy and daddy's insurance company let me die for this stupid commercial."
I remember that one, it got memed like crazy. Peter Carroll: I didn't call for a run play because I died.
I think the worst commercial had to be the Colonial Williamburg "It Started Here" one from 2016.
I BUSTED OUT LAUGHING AT THAT AD💀
Clicked on this because I very vaguely remember this drama from when I was a kid and went from enjoying a funny and informative video to my jaw ON THE FLOOR at the reveal at 9:45 . Jesus Christ imagine if THAT went through.
0:45-0:52 Seemed perfect for a Kingdom Hearts YTP. Y'all know the Super Bowl had plenty of weird or terrible commericals. Mtn Dew's Puppy Monkey Baby is one of them(aside from Apple's 1984, the racist Chinese Panda cartoon ad, the Kenyan Runner, Dodgers' Man's Last Stand, GoDaddy, vice versa). But Nationwide released a PSA with their signature insurance message at the end. The Super Bowl was supposed to be happy and light-hearted, but this depressing shit is supposed to air outside the event late at night. A primary "What the hell, hero?" moment for Nationwide after a few good commercials, whether or not they star celebrities.
I remember not watching that year's super bowl so when I went to school the next day I was very confused when the only thing people were talking about was a dead kid. Great video!
I remember seeing this ad at a super bowl party and the air just going still afterward. We didn't really talk about it much, I think because we just had an unspoken agreement to pretend that it didn't happen. I can't believe it's even worse in hindsight with the knowledge that they originally wanted do something _even worse._ You're telling me this was the BETTER version?! Also, man do I hate the attitude of 'You shouldn't be mad at what I did because I didn't do it with the _intent_ of making you mad.' It's like the virtue-signalling corporate version of 'It's just a prank, bro.' Not to mention that it really _does_ feel like they wanted to make people mad.
Sportsball isn’t hip to say anymore?
You just unlocked a memory from that ad
Could not give two shits about the superbowl. Wanted to learn about the ad, but the guy's intro narration was so arrogant, I had to tune out after 34 seconds.
Puppymonkeybaby!
I was totally unaware of the commercial and the controversy. That's probably because I avoid watching all the commercials and the halftime show. It has been beneficial.
Football is the most boring spectator sport to ever gain popularity, and I will die on this hill. I have never, and will never, watch the Super Bowl.
At least baseball has the simple pattern to keep track of. Football is like six things at once and the progress isn't just points, but multiple different ways of getting them, AND progress measured in.. movement down the field? And on top of that, people get concussions. it says a lot when _hockey_ is safer than your sport.
Man, I do not miss corporations in the 2010's trying to 'start a conversation.'
I'm right there with Matt Damon. Wouldn't want Mindy Kaling attempting to kiss me either. I loathe sports, especially this one in particular because in my area no one will shut up about it all year long. Playing them is rewarding (e.g, exercise + air) but watching is boring as heck. For the longest time though, the commercials are what always had my attention. At least in the early 2000s to ... 2012? They were fun and memorable. Mt. Dew or Doritos. Snickers candy. They had us talking about them. Not sure what it's like because in the past 11 years I hadn't been able to get TV reception in my underground cave. TH-cam helped for a while but there aren't any dedicated channels with new advert compilations.
Who the heck greenlit this commercial? They should be forced to watch it in Hell 24/7.
"Our goal wasn't to sell insurance." ...but that's what the company exists for? What kind of argument was that? You don't spend millions on a commercial that you aren't trying to turn a profit on. That's just bad business then!
yeah that's called a PSA. and also it's pretty useless. People are hardwired to protect their kids. It's not possible to _increase_ the amount of protectiveness by reminding people hey your kid could die. Every parent wakes up in the middle of the night worried their kids died. it's just already-trodden ground.
I wasin high school at the time and I was taking AP Marketing, and we literally dedicated an entire class just to talking about this commercial.
They didn't want Everclear to play Santa Monica? Their most well known and arguably best song? Yeah, sure! 😂
I only knew this was pre-recorded audio because no one would be excited for Chiefs Eagles again.
It was painful to add in
The ad scared me when I saw it and I think I cried that night
god, that vanilla ice moment was so awkward. I do not have it on my copy of 25 lame.
The Nationwide kid being dead was not as tragic as the Seahawks not running the ball.
lol thank you for bringing up CBS's terrible attempt at Friday night programming. It was silly that they used real photos out of a yearbook for the program. They could've used stock photos?
Wierd how I don't remember this event at all.
Ya i have a feeling not many are watching this yr
1:13. It did happen and it was glorious. Let’s go giants. I mean yeah we had a bad season, but so did you guys (although your season was not as bad as ours so I’ll give you that).
The original uploader is a denialist. He likes to deny that his team cheated and got help from the refs. WHILE THE BILLS WERE STUCK IN THE RUNT THAT BRADY KICKED THEM IN!!!
Yes, I remember this one! "NATIONWIDE YOUR KID JUST DIED!" Credit where it's due, I'm still joking about this ad years later, whereas I do not remember and couldn't have cared less about the other Nationwide ads that were mentioned.
To be fair, don't Superbowls already have psas for human trafficking?
Yeah, but they aren't made to sell insurance.
Maybe they could have made a follow up ad showing parents safe-proofing things and one or several children voices in the off telling how they can grow up safely now.
Highlander, Much? (There Can Be Only One.) Sick. Pure Sick.
Great commercial, just on a terrible spot to air it.
1:03 radar didn’t die in mash. He left. It was one of the generals who died in the helicopter crash.
Bro… is Gordon done by the voice of Susie Carmichael
I was at home watching that night,and,to see it play out like that,with Dave taking the news like an old friend would,and,Warren's quiet,dignified resignation to what would be his final outcome,was probably,the single most memorable moment of the Late Show's run on C.B.S.
Tyree helmet catch probably the best super bowl moment ever right up there with Scott Norwood missing game winning fg
You're a content pro.... You're gonna blow up soon and go real far!! Amazing video, great voiceover, editing and humor!
I don't remember any of this story at all, which is crazy because I definitely remembered the other SB ads mentioned. I've always been told that regardless of the message/product/form of a commercial, regardless of whether one likes it/the product/the company or hates them, that the ONLY true measure of an ad's success is: "Do they remember it?". A decade on, still talking about it, AND bringing the Barbra Streisand Effect on by introducing new people (myself included) TO the ad, seems to make this one of the most effective SB commercials ever. Couldn't make that ad today, though, because today, the #1 killer of American children isn't accidents. It's guns.