Mike White and Taylor Mullen of Alexander Group joined Monty Sylvan of AdvaMed on a recent webinar series focused on product innovation that is impacting go-to-market models for MedTech companies.
Insights include Alexander Group's latest research centered around the latest MedTech product innovation, market trends, product adoption and go-to-market strategies. The webinar also highlighted the importance of understanding the changing landscape of decision influencers in the healthcare industry.
Table of Contents:
00:00 Introduction
01:28 Alexander Group background and accelerating profitable revenue growth
02:17 Our latest healthcare research focused on product innovation
03:49 Executive Summary
07:10 Hospital executives' top investment priorities for 2024
08:00 Challenges to business performance
09:00 Capital budgets see significant increase while operating budgets remain consistent
09:50 Price changes from 3rd party vendors
10:35 Reimbursement changes
11:50 Product innovation's impact on go-to-market models
12:19 Surgical Robotics
13:30 Artificial Intelligence
15:18 Connected Products
16:30 Investments in both robotics and AI are increasing
20:25 Product innovation is evolving practicing behavior
24:04 Question on how investments translate to dollars
26:08 Surgical robotics today vs. in 5 years
28:02 Artificial intelligence in healthcare today vs. in 5 years
29:00 Buyer influencers are changing with new healthcare technology
35:20 Product innovation is shifting necessary support to ensure product success
36:46 Go-to-Market priorities for MedTech companies
44:40 Engaging with Alexander Group and upcoming research & events
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Alexander Group provides revenue growth management consulting services to the world’s leading marketing, sales and services organizations. When clients need to grow revenue, they look to Alexander Group for data-driven insights, actionable recommendations, and most importantly, results.
Founded in 1985, Alexander Group has served more than 3000 companies around the world. This experience gives us a highly sophisticated set of best practices to grow revenue and a rich repository of industry data that informs all our recommendations.
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