David Pereira
David Pereira
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Closing the Gap Between Output & Outcomes with Rasmus Makwarth, CEO of Bucket
Subscribe for more content: th-cam.com/users/DavidPereira88
Can B2B product teams deliver value beyond features?
Rasmus, Bucket CEO, and I discussed how to close the gap between outputs and outcomes. Let's break free from feature factories.
Reality is hard.
Shipping features take a long time, so they should be correct. Why bother measuring when you have a bloated backlog?
The challenge is that too many features fail to deliver value. The sooner you learn what doesn’t work, the quicker you can make it work.
This episode addresses how to close the gap between outputs and outcomes.
For those busy to invest 45 minutes, here are the 7 key takeaways:
1. High Standards, Low Initial Success
The bar is high. Customers don't want crappy products. Yet, the first version of your new features will probably miss the mark, iterating it fast is necessary to drive value.
2. Whole Team Engagement
PMs often become a bottleneck to measure outcomes. That's suboptimal as it removes accountability and creates invisible walls. Everyone in a product team should continuously measure results beyond shipping features.
3. Feedback Cycle Shortcomings
Deploying a feature doesn't mean getting the job done. It means making it available to customers. That's when the challenges start with adoption, engagement, and value creation. Yet, this short feedback cycle isn't always present, distracting teams from what truly matters.
4. What Bucket Solves
Rasmus founded Bucket out of personal pain. In the B2B world, it's hard to measure value beyond features. Bucket captures and analyzes user feedback immediately after feature deployment, facilitating rapid iterations and improvements based on user responses.
5. Continuous Learning Curve
You won't know whether a feature drives value in a few days-it's continuous. Rasmus highlights the importance of ongoing interaction between the product team and its users. This interaction enables continuous improvement and adaptation of features based on real-world usage and feedback.
6. Encouraging Full Team Collaboration
No more proxy communication with users :)
It's time to encourage entire teams (including engineers and designers) to receive direct feedback. This approach will reduce translation loss and allow for more accurate improvement targeting.
7. Breaking Down Silos
Collaboration beats processes.
Creating products is about understanding problems and exploring solutions. That can only fly when silos are gone. The team should have end-to-end responsibility to ensure they drive value. For that, they need proper tooling to measure outcomes, not just outputs.
--
Here's how you can connect with Rasmus:
- Twitter: x.com/makwarth
- Bucket: bucket.co
Follow me on: 
 - Substack: dpereira.substack.com
- LinkedIn: www.linkedin.com/in/davidavpereira
- Twitter: davidavpereira​
มุมมอง: 106

วีดีโอ

Transforming Adversities into Agility with Jeff Anderson
มุมมอง 662 หลายเดือนก่อน
Jeff's story is a true example of bringing Agile to life. As a software engineer, he lost the use of his hands, which took a strong emotional toll on him. Yet, his resilience, courage, and agility enabled him to thrive. Here are the 5 key takeaways for those skeptical about investing this time. 1. Forget Agile Transformations When companies start with Agile transformations, they will probably f...
Going Beyond Feature, an Insightful Chat with Gil Broza, the Author of Deliver Better Results
มุมมอง 814 หลายเดือนก่อน
It’s time to shake things up! Listen to an insightful chat with Gil Broza How to break silos, foster creativity, and enhance value delivery. This conversation is GOLD! It was outstanding-roughly 50 minutes of a valuable lesson - Link in the comments. A few key links: - Follow Gil: www.linkedin.com/in/gilbroza/ - Get this book's first chapter: heardonpodcast.deliverbetterresultsbook.com Here are...
Key Lessons from 6 Decades of Software Development with Jim Highsmith, co-author of Agile Manifesto
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Podcasting with Jim Highsmith, co-author of Agile Manifesto, is an honor. Learnings from 6 decades on the road, what true agility looks like. 5 key takeaways directly from this talk 1. Embrace Change The future is uncertain. Nobody knows what and how will change for businesses and roles within the fast-paced advancement of AI and Biotech. Being adaptable is crucial for future success. 2. Values...
An Unforgettable Day: My Book Is Born!
มุมมอง 1265 หลายเดือนก่อน
Today has a special meaning! It's the day my book was born. The day I could hold it for the first time. After more than a year of working on it, finally, it's with me. Welcome to the world of Untrapping Product Teams! Let's rock the Product World Together! www.d-pereira.com/untrapping-product-teams Follow me on:  - LinkedIn: www.linkedin.com/in/davidavpereira - Twitter: davidavperei...
How Lean Enables Breaking Free from Features Nobody Needs with Ash Maurya, Creator of Lean Canvas
มุมมอง 2016 หลายเดือนก่อน
Subscribe for more content: th-cam.com/users/DavidPereira88 ⚠️ Stop focusing on features. Start driving value. 🚀 How a lean mindset can help you break free from creating waste. An insightful conversation with Ash Maurya An extraordinary with Ash, the pioneering mind behind Lean Canvas and author of influential books like "Running Lean" and "Scaling Lean." We talked about the power of lean and h...
Overcoming Dangerous Scrum Anti-Patterns with Stefan Wolpers
มุมมอง 1526 หลายเดือนก่อน
Subscribe for more content: th-cam.com/users/DavidPereira88 Are your Scrum practices silently sabotaging your team's success? Here are the 7 key points we addressed during our conversation: 1 . Scrutinize Established Processes 2. Understanding the Big Picture 3. Involving Developers in Product Discovery 4. Cultivating a Failure-Friendly Culture 5. Stakeholder Engagement 6. Prioritizing Technica...
How Humble Plans Can Beat the Feature Factory: Interview with Maarten Dalmijn
มุมมอง 2166 หลายเดือนก่อน
Subscribe for more content: th-cam.com/users/DavidPereira88 Output-oriented roadmaps. Stakeholders pressure. Longing for predictability. Exhausting planning meetings. All the above cripple product teams. It removes the chances of creating value fast enough while increasing the odds of delivering crap. This interview helps you beat the feature factory with humble planning. Find more about Maarte...
How to Thrive with Product Discovery Using Evidence-Guided. Insightful Interview with Itamar Gilad
มุมมอง 1667 หลายเดือนก่อน
Subscribe for more content: th-cam.com/users/DavidPereira88 What an exciting conversation with Itamar Gilad, product coach and author of "Evidence Guided: Creating High-Impact Products in the Face of Uncertainty" This conversation explored what makes or breaks product discovery. Itamar shared many insights beyond his book. Here are follow-up links to grasp more knowledge: - itamargilad.com/ - e...
David Pereira Interviews Shyvee About How PMs Can Best Use AI
มุมมอง 2717 หลายเดือนก่อน
Subscribe for more content: th-cam.com/users/DavidPereira88 How can PMs best use AI? David talks to Shyvee, LinkedIn Product Lead and co-author of Reimagined: Building Products with Generative AI, about how AI can empower PMs. This conversation covers spicy and important questions: - Will AI make PMs obsolete? - What’s the future of product management? - How can PMs leverage AI? - How can PMs d...
Product Owner Beyond Scrum - Live session 1st and 15th of June
มุมมอง 145ปีที่แล้ว
How can you rock the product world? It's a challenging mission but doable when you have a diver toolset. I'm opening up a new group for the Product Owner Beyond Scrum live workshop. Register now to sharpen your toolbox and grow as a Product Product professional. Subscription link (Discount until 30th of April): d-pereira.com/product/product-owner-beyond-scrum/ Subscribe for more content: th-cam...
Product Owner Beyond Scrum - Live Hands-on Workshop
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Product Owner Beyond Scrum - Live Hands-on Workshop
Is Scrum a meeting machine?
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Is Scrum a meeting machine?
Should Product Managers Approve the Output From Developers?
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Should Product Managers Approve the Output From Developers?
Product Managers - The Challenges of Making Decisions
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Product Managers - The Challenges of Making Decisions
Dreadful Traps with Scrum: Special Guest Interview
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Dreadful Traps with Scrum: Special Guest Interview
Does Scrum Trap Developers?
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Product Owners are NOT Backlog Owners!
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Product Owners are NOT Backlog Owners!
How to Escape From Hidden Frameworks
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How to Escape From Hidden Frameworks
Product Owners Must Go Beyond Scrum
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Stop Lying! Almost Nobody Does Scrum!
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Agile Estimations Techniques Suck
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Agile Estimations Techniques Suck
Measuring Your Agile Maturity
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What is the difference between a Product Owner and Product Manager?
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What I Learned from a Decade of Product Management Experience
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Simplifying Stakeholder Management
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Top 4 Prioritization techniques in Product Management explained simply
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What Should You Know Before Becoming a Product Owner?
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How to stop the battle between Product Managers and Designers
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How to Handle Multiple Stakeholders
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How to Handle Multiple Stakeholders

ความคิดเห็น

  • @vidnand2002
    @vidnand2002 2 วันที่ผ่านมา

    A good one. Thanks for sharing.

  • @Everydayer
    @Everydayer 20 วันที่ผ่านมา

    Let the new era of product management commence! 🎉

  • @jscianna09
    @jscianna09 29 วันที่ผ่านมา

    Great podcast! Thank you both! :)

    • @DavidPereira88
      @DavidPereira88 28 วันที่ผ่านมา

      Glad you enjoyed it!

  • @byswik5839
    @byswik5839 หลายเดือนก่อน

    What software do you use for the subtitles?

  • @guerreirodancante
    @guerreirodancante 2 หลายเดือนก่อน

    🤣 I laughed loud on "if you want to fail, you prioritize based on this animal" 😂😂

  • @DaerJohannes
    @DaerJohannes 2 หลายเดือนก่อน

    The link in the description does not work anymore.

    • @DavidPereira88
      @DavidPereira88 2 หลายเดือนก่อน

      Hey, I updated my courses and you can find them here: www.d-pereira.com/courses

  • @cyberpunk.386
    @cyberpunk.386 2 หลายเดือนก่อน

    The issue with primarily going for the low hanging fruit in the matrix is that you're not chasing the bets enough. They equally deliver value, but are harder and also need to be prioritised. Some developments are hard and do deliver good value and therefore are equally worth chasing.

    • @DavidPereira88
      @DavidPereira88 2 หลายเดือนก่อน

      If the goal is to deliver value, benefiting from what drives that fast is often a wise choice. Yet, I do not recommend neglecting bets; instead, I recommend balancing, knowing that bets may fail to drive value and that the costs are high. Balance is the key.

    • @cyberpunk.386
      @cyberpunk.386 2 หลายเดือนก่อน

      @@DavidPereira88 Agree. There's also an element of short term vs. long term goals. Low hanging fruit usually deliver ROI in the short term, while the bets have longer ROIs.

  • @jscianna09
    @jscianna09 5 หลายเดือนก่อน

    Congratulations David! I can't wait to read your book!

    • @DavidPereira88
      @DavidPereira88 5 หลายเดือนก่อน

      I hope you enjoy it.

  • @jeevd0007
    @jeevd0007 5 หลายเดือนก่อน

    Hearty congratulations David. Looking forward to reading your book.

  • @sahils007in
    @sahils007in 5 หลายเดือนก่อน

    Congratulations 🙌 . I have already or-ordered it earlier. Would receive online version by 27 May I guess.

  • @biplab43
    @biplab43 5 หลายเดือนก่อน

    Congratulations 🎉 I will read it soon!

    • @DavidPereira88
      @DavidPereira88 5 หลายเดือนก่อน

      I hope you enjoy it! Let me know once you've read it.

  • @realjkahler
    @realjkahler 6 หลายเดือนก่อน

    David, as CEO/PO, we struggle with when to bring the engineers into the conversation. I was told by a few PM's that you secure the high-level requirements/design(s) and business goals prior to inviting any developers to a meeting. Thoughts?

  • @realjkahler
    @realjkahler 6 หลายเดือนก่อน

    Great video. As CEO, our company struggles with alignment of deliverables. I don't mind small wins, but we end up focusing on so many projects, like you said, we never (or at least feel like) we never get anything done.

  • @adegunloyerebecca2671
    @adegunloyerebecca2671 7 หลายเดือนก่อน

    @DavidPereira88 Are you available for a business chat regarding your Udemy course? On getting you more sales, Real and active student with 5 stars positive reviews I'll be looking forward to your response Thanks

  • @sahils007in
    @sahils007in 7 หลายเดือนก่อน

    Thanks for such a great session. Very insightful !!

    • @DavidPereira88
      @DavidPereira88 7 หลายเดือนก่อน

      I'm glad you enjoyed it! Any particular takeaway?

    • @sahils007in
      @sahils007in 7 หลายเดือนก่อน

      Take your bets incrementally and based on evidence invest more.

    • @DavidPereira88
      @DavidPereira88 7 หลายเดือนก่อน

      @@sahils007in That's a great one!

  • @baozarzakariyyah8351
    @baozarzakariyyah8351 7 หลายเดือนก่อน

    Thank you 😊

  • @IgorBarros17
    @IgorBarros17 8 หลายเดือนก่อน

    I really liked the way you explained your experience! thanks for the insights

  • @rodrigodepaula00
    @rodrigodepaula00 9 หลายเดือนก่อน

    Você é brasileiro hahahaha

    • @DavidPereira88
      @DavidPereira88 8 หลายเดือนก่อน

      Sim, qual o motivo da risada?

  • @nicorago88
    @nicorago88 9 หลายเดือนก่อน

    Thank you David for your video! Please, I would like to understand the part where you say we must show the problem and not the solution in the refinement meeting. In our product team, we usually use the Refinement Meeting to explain to the team what needs to be built (previously we had a meeting between the Product Manager, Product Designer, and the Tech Lead to find out the best solution to the problem). But, what would it look like to have a refinement meeting with user problems and needs (opportunities) and how would be possible to put product backlog items in the sprint if we are just talking about problems in the refinement? There won't be time to better define the solution if we do so. Please, help me understand that.

  • @irajt5667
    @irajt5667 9 หลายเดือนก่อน

    This is a great channel. I wish i had found it before. Thank you David...so very insightful and helpful.

  • @dollaya8893
    @dollaya8893 11 หลายเดือนก่อน

    This is helpful. Thank you so much

  • @trunggiang2573
    @trunggiang2573 ปีที่แล้ว

    I have question: A user story doesn’t focus on the solution, so when will BA define detailed descriptions for the dev to implement?

    • @DavidPereira88
      @DavidPereira88 ปีที่แล้ว

      Why would you need detailed solution descriptions? The way you asked the question implies the DEV implements the solution instead of uncovering how to solve a worth problem.

    • @trunggiang2573
      @trunggiang2573 ปีที่แล้ว

      @@DavidPereira88 We are following the following abbreviated process: BA and UI/UX designers receive user issues, analyze competitors, conduct market research to provide requirements. Then, they brainstorm with the development team to gather additional input, ideas for solutions, and finalize the best approach. Afterward, the BA needs to complete detailed documentation, including business process descriptions and system design descriptions for the development team. Currently, our refinement sessions are struggling to clarify the solution, and new documentation is needed to facilitate them. Can you provide advice on where we might be going wrong

    • @DavidPereira88
      @DavidPereira88 ปีที่แล้ว

      @@trunggiang2573 That's a classic way of working, which differs much from how I work. I don't see a short answer for that. I'd recommend reading my newsletter or attending to one of my upcoming cohorts. maven.com/david-pereira/product-discovery-done-right

    • @trunggiang2573
      @trunggiang2573 ปีที่แล้ว

      @@DavidPereira88 I have enrolled in your courses on Udemy, and they have been very helpful. Thank you so much

  • @skipscheerer3671
    @skipscheerer3671 ปีที่แล้ว

    "Promosm" 🙌

  • @shansm-ew6ef
    @shansm-ew6ef ปีที่แล้ว

    David, really loved how you explained refinement. Thank you!

  • @CliffAdams
    @CliffAdams ปีที่แล้ว

    Love this concept, but I can tell you from many recent experiences, this is NOT what hiring managers think Product Owners are. They DO think POs are backlog shepherds or BAs. The real question is how do we lead those horses to water, especially under economic duress?

    • @DavidPereira88
      @DavidPereira88 ปีที่แล้ว

      Many hiring managers are ill-equipped to differentiate the real Product Owner from the wrong versions of it. It's hard to transform. But I always ask the question, do you want a team of achievers or doers? If your answer is the second, I'm not your guy because when someone tells me what they want, I won't do it because I will strive to understand what they need and lead teams to create value beyond features. It's a different game, and that's the one I play.

  • @ermanmanyasli
    @ermanmanyasli ปีที่แล้ว

    I guess your quadrant in min 6 is a bit incorrect. If stg is not easy to build & also doesn't promise that much impact, it is waste of time. hence, you need to replace reds and grey circles' positions in your quadrant imho.

    • @DavidPereira88
      @DavidPereira88 ปีที่แล้ว

      Not really. Easiness of implementation means how quickly you can implement. The more to the right, the quicker. Meaning that the beginning is hard.

    • @mitchelroe7829
      @mitchelroe7829 4 หลายเดือนก่อน

      @@DavidPereira88 I just watched this and came to comment the same thing as @erman… but then noticed you’re using “Easiness” instead of the more common “Difficulty” that we normally see on these graphs. If the X axis were difficulty, then you would need to swap red and grey… but should also have a swap between green and orange. With difficulty on the bottom you would get a reverse result of: High return, low effort=green High return, high effort=orange Low return, low effort=grey Low return, high effort=red

  • @TheTeamdom
    @TheTeamdom ปีที่แล้ว

    That quote "using what we know to discover what we don't know" is by whom again please? I can't make out the name? Martin Dowman?

    • @DavidPereira88
      @DavidPereira88 ปีที่แล้ว

      He's Dutch. Maarten Dalmjin, you can find him here: www.linkedin.com/in/maarten-dalmijn/

  • @pablosrn442
    @pablosrn442 ปีที่แล้ว

    good content! simple and efective.

  • @zzohib9063
    @zzohib9063 ปีที่แล้ว

    Just made it to sr developer, I want to apply to product owner positions. Can I make the switch cold turkey or is there a step first

  • @jscianna09
    @jscianna09 ปีที่แล้ว

    Bjorn for president! XD It is so true! I see the same problem over and over again. Truth be told, Scrum or no Scrum, most companies choose a type of hybrid framework that simply doesn't work. And they have a management system that has disaster written all over it: Sales makes impossible promisses (about things they know nothing about - they are not developers-) then they tell the developers what to do (and of course this must be done yesteryear), the developers are like "what the f+++k are you talking about?!". Or worse still, companies allow stakeholders access to Jira! >_< every time time I see this I just want to slap someone in the face, with a chair!, are they insane?! you give a child a hammer, everything is a nail! they claim they want to be transparent, but this is just stupid! (talk about paving the road to hell with good intentions) ; stakeholders end up treating Jira as a feauture wishing well, hoping their ticket will work as a coin that will hit a developer on the head! I mean, for crying out loud! And then they wonder why developers keep leaving them...

  • @jscianna09
    @jscianna09 ปีที่แล้ว

    Thank you David, you are great! I truly value your imput :)

  • @Pyrognats
    @Pyrognats ปีที่แล้ว

    Like the learning about reversible and irreversible decisions. Indeed it is hard to let go of trying to make the perfect decision.

  • @solovyev11
    @solovyev11 ปีที่แล้ว

    Thank you, David. Could you please advise? If my product deals with some complex logic: puzzling algorithm or formula to calculate some chart or widget value. Should the team (Devs + QAs + PO) investigate the proper rules? Who should document the description, diagram, spreadsheet in acceptance criteria? I can hardly imagine developers spending time on science papers research. Thanks again

  • @aussietramp
    @aussietramp ปีที่แล้ว

    underrated video.Thanks for sharing irmao.

  • @MSMdof
    @MSMdof ปีที่แล้ว

    makes sense

  • @Kawoski
    @Kawoski ปีที่แล้ว

    Excelente vídeo cara, parabéns

  • @mirceamanolache8270
    @mirceamanolache8270 2 ปีที่แล้ว

    this video helped me a lot . thanks! 😃

  • @LeandroR99
    @LeandroR99 2 ปีที่แล้ว

    4 months into a PM role. I am still 'taking the horse by the reins', and this video seems useful. Thanks!

    • @DavidPereira88
      @DavidPereira88 2 ปีที่แล้ว

      Happy to know that. You may enjoy the content from my website too, d-pereira.com

  • @therahul5304
    @therahul5304 2 ปีที่แล้ว

    Og

  • @ryswiesenbrg84
    @ryswiesenbrg84 2 ปีที่แล้ว

    Issues I am running into is how to manage personss who are from Water Fall and are trying to move to Safe with a BA trained in DSDM

  • @youngloenoe
    @youngloenoe 2 ปีที่แล้ว

    Meetings are a result of management that does not have a way to prove their value. We have too many meetings nowadays.

  • @clintonjones422
    @clintonjones422 2 ปีที่แล้ว

    also love the fraggle reference though some listeners/viewers may have no idea what that is... it is like wombles!

  • @clintonjones422
    @clintonjones422 2 ปีที่แล้ว

    just smash that mosquito! Overengineering is like perfection, it is the enemy of good [enough]...

    • @DavidPereira88
      @DavidPereira88 2 ปีที่แล้ว

      Simplicity is generally the best weapon!

  • @2NormalHuman
    @2NormalHuman 2 ปีที่แล้ว

    Interesting experience. Do you plan to retry the interview at booking?

    • @DavidPereira88
      @DavidPereira88 2 ปีที่แล้ว

      Not really. I moved on and I found another path for my career.

  • @areochou8044
    @areochou8044 2 ปีที่แล้ว

    Role play is a fantastic idea. Learned much, and I am looking forward to more :)

    • @areochou8044
      @areochou8044 2 ปีที่แล้ว

      Most of the time, the trap comes from the management above the team from my experience. And how to convince them is what confused me.

    • @DavidPereira88
      @DavidPereira88 2 ปีที่แล้ว

      @@areochou8044 results talk more than words, sometimes you got to do what's opposing top management requests but great outcome you help you earn their trust and start changing.

    • @areochou8044
      @areochou8044 2 ปีที่แล้ว

      ,@@DavidPereira88 You got it. Trust is everything, I changed my jobs thrice in the last 3 years. Maybe it is a little bit affected by covid-19, as you know, many small businesses shut down during that hard time. Each employer has yet to give me enough time to prove myself. Maybe, other people like me want to hear your experience and stories about how you conquered the bosses. 😀Appreciate your replies, I will continue to do what I do. Thanks so much.

  • @vipinkuniyil6051
    @vipinkuniyil6051 2 ปีที่แล้ว

    Thanks for sharing 👍

  • @janaffolter4758
    @janaffolter4758 2 ปีที่แล้ว

    Thx David, this is always good and valuable to hear from you. We feel less alone! And I like your PO mindset. Thx for sharing with us.

    • @DavidPereira88
      @DavidPereira88 2 ปีที่แล้ว

      I'm glad to know it resonates with you as well Jan.

  • @Savvynomad225
    @Savvynomad225 2 ปีที่แล้ว

    Do you have any advice for being a product owner, doing agile, with internal architecture products? I'm finding that the end users for this dynamic are other agile scrum development teams themselves, so there's less involvement for the product owner, outside of maybe being an order taking backlog manager for the CIO. Any thoughts for this dynamic?

    • @DavidPereira88
      @DavidPereira88 2 ปีที่แล้ว

      That's a complex topic. I've been a PO for backend services already. We found our way by setting clear goals, one, we kill dependencies. Then we organized the backlog based on it. I strived to evaluate which dependencies would be worth removing first and then prioritized. The CTO tried to push for different things, but we could focus on the goal. In summary, start with the goal and gain support for it.

    • @Savvynomad225
      @Savvynomad225 2 ปีที่แล้ว

      @@DavidPereira88 thanks David. This is great guidance.

  • @sahils007in
    @sahils007in 2 ปีที่แล้ว

    Superb !!

    • @DavidPereira88
      @DavidPereira88 2 ปีที่แล้ว

      Curious to know what you enjoyed most, Sahil.

    • @sahils007in
      @sahils007in 2 ปีที่แล้ว

      @@DavidPereira88 Your new friend 🙂